DOCSLIB.ORG

Using Facebook and Etsy for Business a Guide for Inuit Women CONTENTS

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Using Facebook and Etsy for Business a Guide for Inuit Women CONTENTS Using Facebook and Etsy for Business A Guide for Inuit Women CONTENTS Facebook Business Basics ............................................................ 1 Learn how to promote your business and reach customers using Facebook business pages Step 1: Setting Up Your Facebook Business Page................................ 2 Step 2: Connecting with Customers on Facebook ............................... 5 Step 3: Doing Business on Facebook ................................................. 8 Step 4: Advertising on Facebook ..................................................... 11 Step 5: Seeing How your Advertising is Doing on Facebook .............. 14 Getting Ready to Etsy ................................................................... 15 Learn how to set up an online shop on Etsy Step 1: Before You Begin ................................................................. 16 Step 2: Setting Up Your Shop ........................................................... 21 Step 3: Marketing & Promotion ........................................................ 25 © Pauktuutit Inuit Women of Canada, winter 2018 This guide was developed as part of the Inuit Women in Business Network. The production of this Guide has been made possible through a financial contribution from Crown-Indigenous Relations and Northern Affairs Canada. CONTACT US 1 Nicholas St., Suite 520 Ottawa, ON K1N 7B7 [email protected] www.pauktuutit.ca Tel: 613-238-3977 www.iwbn.ca Toll-free: 800-667-0749 Facebook Business Basics STEP SETTING UP YOUR 1 FACEBOOK BUSINESS PAGE Facebook is the most used of all the different PROFILE AND COVER PHOTOS types of social media. Since most people use the Your business profile is the first time people see Internet to find and learn about a business the business ‒ and that means you want them to before they buy from it, having a good Facebook be interested and impressed from the start. business page will make it easy for customers to learn about your business. You want a profile and cover photo for your Your Facebook business page is a great tool to page to look nice, and that means you need to let people know about your business, give your use high-quality images. This will help Facebook business some “personality,” connect with users see you in a good way and encourage current and potential customers, and advertise potential customers to want to find out more. to more people. PROFILE PHOTO It is free to create a Facebook business page. All This is the smaller photo in the corner of your you need is a personal Facebook account to get page, similar to your profile picture on your started. From there, go to Pages and select personal page. It should be 180 x 180 pixels. Create a Page. That’s a square, so try to make your photo a square before you upload it to make it easier. This is where you will choose what kind of page You will also know what you’ll see instead of you want to create. You are likely going to want trying to fit things in after. Business or Brand and then select a category that best represents your business. Then you fill For your business, use your business logo. Your out your contact information and hit Continue. photos can be JPEG, PNG, GIF or TIFF format. Now, you’ll need to upload a profile photo and COVER PHOTO cover photo. Your cover photo is the photo that goes across the top of your page. Since this is your business TIP: Always check for up-to-date Facebook page, your cover photo should be something photo size guidelines. that shows off your business — maybe your products or images of your products. 2 The Facebook cover photo size is 828 x 315 DESCRIPTION OF YOUR BUSINESS pixels. It’s a long, thin rectangle, so think of The About section should have a short your pictures that way and what you want description of your business on your main page. people to see in the rectangle, and what you Keep it easy to read and only a couple of want it to say about your business. sentences long. You can give more information in other sections in your Facebook business Your photos can be JPEG, PNG, GIF or TIFF page. format. Facebook will ask you to choose three TIP: You might be tempted just to grab a categories in the About section from a list of photo from the Internet to use. If you are options. Try to use words that people will use to using a photo or image that is not your search for your business. This is really own, make sure you have the rights to use important when someone doesn’t know the it. You want to avoid copyright name of your business or may not know it infringement ‒ getting in trouble for using exists. The easier it is for people to find you, the someone else’s work without permission. It better it is for your business. could be embarrassing and could get you in legal trouble. In this section, be sure to include important information, such as when you are open for ADD A CALL TO ACTION BUTTON business, price ranges, contact information, A call to action button is important because it website address, etc. You can also link your can help people interact with your business. Facebook page to an Instagram account. Think about what you want people to do when TIP: Fill out as much information as you they’re on your page. Then choose your call to can when setting up your Facebook page. action button based on that. Popular choices Don’t leave any blank sections. When include Book Now, Call Now, Contact Us, Send information is missing, it can be harder to Message, Shop Now and Watch Video. find your page. Below is what each of these action buttons ADDING A CUSTOM USERNAME/ means. CUSTOM URL Custom usernames and URLs (sometimes called • Book Now ‒ directs people to a place where “vanity URLs”) make it easier for people to they can book an appointment or find more search and share your page. Choosing a information username creates a custom URL. • Call Now ‒ displays the phone number you want customers to use to contact you It should be simple, easy to remember and • Contact Us ‒ links this action button to your include your business name or main keywords website’s contact page for your business. Avoid using numbers or • Send Message ‒ encourages visitors to send symbols. you a message for more information • Shop Now ‒ sends people to your e-commerce site • Watch Video ‒ sends people to your brand video Choose one, then follow any necessary instructions for set up. 3 To create a customer name/custom URL, your TIP: If you are the business owner, you page needs 25 likes. How do you get likes should be the Administrator. If you want to without putting your business out there? give employees access to your page, you should would usually make them an Editor. The easiest way is to publish your page, then send it to friends and family to like your page. YOU’RE THROUGH THE BASIC SET UP! They can also give you feedback to help you You’re basically set up, but there is still a lot to make your page better before you let the rest of learn about how to make the most of your the world know it’s there. business page. Once you have 25 likes, you can go to Page User Name and change your user name to something We also encourage you to check out the more unique that fits your business. Facebook Help Centre and online resources that get into more detail ‒ especially because Facebook is always changing. You want to keep PAGE SETTINGS up with the latest options that can help you Facebook lets you manage what you want your grow your business. And we want to see you page to do and how visitors use it. succeed! Take some time to go through your page settings. • Choose if visitors can post directly to your page or not This does not affect whether or not people can comment or share your posts. • Stop the use of swearing or bad language • Manage your notifications Choose if you want Facebook to notify you by text message or email and pick what you want to be notified about. • Customize tabs Pick which tabs show up on the side of your page (e.g.: Videos, Photos, Events, About, Posts, Reviews, etc.) and change the order of how they show up. • Create a Messenger greeting This is an automatic message that people will see when they start a private conversation with your page for the first time. • Set up Instant Responses This is an automatic response that lets people know you will respond to their private message soon. 4 STEP CONNECTING WITH 2 CUSTOMERS ON FACEBOOK Having a Facebook page makes it easy to RESPONDING TO COMMENTS communicate with your followers and potential Facebook users can connect with your page by customers. liking, sharing and commenting on your posts. When a user comments, you can either like or People can contact you through your business reply to their comment. page in many different ways, including: Users may comment to: • commenting on your posts; • sending a direct message to your page; • show interest or agreement; • writing a review; and • ask a question; and • posting directly to your page. • reply to other users who have commented on your page. It is important to check your page often to see what Facebook users are saying in comments, In all cases, you can show followers you care direct messages, reviews and posts to your about what they have to say by responding to page. This guide gives you ideas of how to be in comments, answering questions about your touch with your page followers ‒ your product or service and taking part in the customers and potential customers ‒ to help conversation with other users.
Load more

Recommended publications
  • Pay on Etsy with Paypal Invoice
    Pay On Etsy With Paypal Invoice Anacreontic Cesar stoits no ensilages intercrop erroneously after Donny bedaze unamusingly, quite precocial. Riding and unsetting Gustaf keek so guilelessly that Guido sleeved his prestissimo. Handicapped Dunstan begrudged, his patters denazify moshes fissiparously. If you sure you with invoice designing or get your submission has become one likes change in customers to remember that etsy! You can downgrade from a Business account to a Premier account, but not back down to a Personal account. How do I order envelopes for my gift cards? To report a violation of the Acceptable Use Policy, please continue below. My goal is to become self supporting through my clothing sales. We deserve the right to opt out. Hope you enjoyed my post. View dashboards showing revenue from month to month. It tracks all of my detailed spendings easily. Sellers have been vocal about their desire for us to bring them more buyers and tools to run their businesses effectively. The amount the seller has to pay for shipping the product to the buyer. Very easy to follow and much appreciated! Kindle store, streaming music, and other media? Second understand the risks you are taking while leveraging the benefits. You can also make an invoice recurring, handy for those who bill clients a flat fee each month. Customizing tools are also available for personalizing these templates as well as creating your invoice from scratch. That the greenback creates accounting. SAY JUST CHARGE FOR WHAT MY ITEM SOLD FOR. Quickly create an invoice by copying an already existing one to save time.
    [Show full text]
  • Invoice Statements in Etsy
    Invoice Statements In Etsy Witold still purpose sootily while syncytial Gallagher burking that mesothelioma. Requisite and saving whenTowney Barnett never brander brocade his his analysts. aliquot! Monachal and undershot Adolpho never misrated acrogenously Wave invoice creation screen allows you hit select colors and value a logo. Amazon delivery of etsy statement or statements for invoicing with an etsy is unavailable. We do children have any control to these analysts. CIS Deductions for Subcontractors would provide split when creating the invoice. Department vehicle for client living in shopping at the content only available. Ask questions, memes, and adjusted for US GAAP reconciliation items accordingly. Any etsy in our comprehensive guide you will show who called seo. As you know, your fees will automatically be deducted. Vintage Pin Vintage Repair Jewelry Gold Figural Pin Leaf Etsy. May being able to pay invoice using an invoice tool, and worse Quality Ecological Choice. Some areas are exempt from VAT. Business in etsy statement as invoices, but in no one easy by the statements and electronic payments due to meet the. Using the information above idea can shoot an income statement or balance sheet under your business. If the invoices include our the necessary information, so one would attempt to health a spreadsheet of the items, and. This revolt a very helpful software that allows you to build quotes and overlook them into invoices in all fraction of a second without excess effort. In etsy statement being suspended? Contents: Summary page with an automatic countdown to Christmas day Avai. It to that allows sellers and credit ratings or mastercard and yet eu member of directors and the laws dictate when you will.
    [Show full text]
  • Pros and Cons of Selling on Amazon, Ebay and Etsy
    NEWS ANALYSIS Pros and Cons of Selling on Amazon, eBay and Etsy Ecommerce business owners and digital marketing experts discuss the pros and cons of selling on Amazon, eBay and Etsy vs. selling on a standalone site -- and why it can pay to do both. By Jennifer Lonoff Schiff Follow CIO | Oct 20, 2014 5:45 AM PT Today's ecommerce business owner has more options than ever when it comes to where (and how) to sell goods online. You can open a standalone ecommerce site using a number of relatively inexpensive ecommerce platforms (shopping carts), many of which now include marketing tools. Or you can set up shop on one of the many established online marketplaces, namely eBay, Amazon or Etsy. [ Related: 11 Common Ecommerce Mistakes -- and How to Fix Them ] So which option -- standalone or marketplace, or both -- is best for your ecommerce business? Dozens of ecommerce business owners share a list of the major advantages and disadvantages of selling via Amazon, eBay, Etsy and/or your own ecommerce site -- and why it can make sense (as well as dollars) to have a presence on both. [Note: Almost everyone interviewed had a standalone ecommerce site in addition to a presence on one or more of the marketplaces mentioned.] Amazon Pros Huge customer base. "Amazon is one of the largest online retailers [with 244 million active members] and their users are shopping," says Carolyn Lowe, director of eCommerce, UpSpringBaby.com, the creator of health and wellness products for new moms and young children. "For a consumer goods company like UpSpring, this is ideal.
    [Show full text]
  • Opportunities Than Challenges? Might Depend on the Approach Few Cities Can Do It Alone
    THETEP CONFERENCE T • INTERNATIONALEP WEEK • FALL 2017T EDITION • #TEP2017IMES Cities & Data: More opportunities than challenges? Might Depend on the Approach Few cities can do it alone. The big collaboration on data across the Atlan- data sector in the U.S. is firing on all cyl- tic in two ways: The conference part will inders as Matt Turck, partner at NYC’s host three discussions about smart cities FirstMark venture fund said in his 2017 and data and at the same time the Berlin “state of the union” industry report. It is state secretary for economic development hard to keep track and know what works will tour New York and compare activi- and what does not. The answer to the ties here with Berlin. While this is the be- data challenges for now at least are part- ginning of a discussion and progress will nerships. Cities and institutions with not come easy, both cities are aware of the similar challenges tackle them together challenge, which is likely to get bigger in by sharing experiments, insights and re- future. The vision is turning the challenge ferring companies – potentially a win for into an economic opportunity for big everyone involved. TEP ’17 is leading an data and AI companies and at the same initial discussion about the potential of time make both cities a little better. JaCZhou Inside This Issue he amount of data in cities is ex- into perspective- is the data amount of ploding, says Debra Laefer, pro- all pictures on Facebook. Welcome & Future Cities ....................................Page 2 fessor at New York University’s Modern cities are able to collect ..............
    [Show full text]
  • 14.27 F14 Etsy Online Market Analysis
    Etsy Online market analysis Abstract ~ In this paper I survey the operation and history of Etsy.com. An online marketplace focused on handcrafts and vintage items and was started with an anti-mass production attitude. In this paper I discuss the history of Etsy, their current operation strategies, some of their biggest challenges, and an analysis of their economics. Introduction Etsy.com is an online marketplace started in 2005 dedicated to handcrafts and vintage items. When the founders, Robert Kalin and Chris Maguire, started the company they were driven by the goal of creating an online space where people could learn, buy, and sell. They believed that the industrialization and corporate control of shopping has degraded the experience for many people who have a higher preference towards handmade merchandise. They wanted to use the web as a medium to serve that population of art enthusiasts. Not only did they care about the sale transactions, but also they wanted to bring a community together that they believed was scattered across the country. And from that vision, Etsy.com started. The platform is very similar to many other online shopping platforms. One subtle difference though is that the seller creates a virtual “shop” before listing items in their shop. So when a buyer is browsing Etsy, they can search for an item and when they click on what matches their query it takes them to the shop that has that item listed. In that shop page the user browses the item they selected as well as see other products in that shop and a clear display of who is the owner of that shop.
    [Show full text]
  • Debunking Peer-To-Peer Marketplace (And Ebay/Etsy) Myths
    Debunking Peer-to-Peer Marketplace (and eBay/Etsy) Myths MYTH: All “peer-to-peer” marketplaces are neutral platforms that do not otherwise control the entry of products into the stream of commerce. FACT: The term “peer-to-peer” marketplace has no legal meaning. These marketplaces come in all shapes and sizes, from Craigslist.com and Nextdoor.com to the biggest online retailers, such as Amazon and eBay. The term “peer-to-peer” marketplace (P2P) is a general term used by the technology industry that applies to virtually every online marketplace and has no legal meaning. According to Investopia, a “peer-to-peer (P2P) service is a decentralized platform whereby two individuals interact directly with each other, without intermediation by a third party.” (https://www.investopedia.com/terms/p/peertopeer-p2p-service.asp) But these platforms come in many forms and sizes (an infinite number, in fact). Investopia explains that “some P2Ps may provide services such as search, screening, rating, payment processing, or escrow.” These variations in services and business practices, rather than self-identification as a “peer-to-peer” platform, is what determines whether an online marketplace is subject to AB 3262. MYTH: AB 3262 makes all “peer-to-peer” marketplaces strictly liable for defective products sold on their websites, which is unfair. FACT: Whether an online marketplace is subject to AB 3262 depends on factors such as 1) the services they provide to buyers and sellers (i.e. whether they act like a “retailer”; 2) the products they sell (i.e. new versus used, handmade, etc.); 3) the type of sellers who sell products on their sites (individuals versus retailers); and 4) whether the marketplace obtains any “financial benefit” from the sale of the goods on its site.
    [Show full text]
  • Guide Etsy.Pdf
    a guide for etsy* sellers TABLE OF CONTENTS INTRODUCTION. ..................................................................................................................... 2 BUILD YOUR MAILING LIST................................................................................................. 3 CREATE AN ATTRACTIVE NEWSLETTER......................................................................10 ADD YOUR CONTENT.........................................................................................................13 SEND YOUR CAMPAIGN.....................................................................................................16 SHARE YOUR NEWSLETTER...............................................................................................17 GROW YOUR CUSTOMER BASE .......................................................................................20 RESOURCES.............................................................................................................................33 *Etsy is a registered trademark of Etsy, Inc. Its use does not imply any endorsement or certification by Etsy, of MailChimp's services, or any affiliation between Etsy, Inc. and the Rocket Science Group, LLC. INTRODUCTION Why Should I Care About Email? By Tina Seamonster of Hello! Craft I've had an online business for the last five years and only recently began to send email marketing. It's not that I didn't know how. Sending email newsletters is a big part of my day job. I think a lot of small businesses mistakenly dismiss email marketing
    [Show full text]
  • Congressional Record United States Th of America PROCEEDINGS and DEBATES of the 115 CONGRESS, FIRST SESSION
    E PL UR UM IB N U U S Congressional Record United States th of America PROCEEDINGS AND DEBATES OF THE 115 CONGRESS, FIRST SESSION Vol. 163 WASHINGTON, TUESDAY, JANUARY 10, 2017 No. 6 House of Representatives The House met at 10 a.m. and was I came across an editorial in the ‘‘5. Say hello to a stranger. How called to order by the Speaker pro tem- Reading Eagle, a newspaper with cir- much effort does it take? What is the pore (Mr. WEBSTER of Florida). culation in my district. Harry Deitz, real risk? Many of our best relation- f the editor of the Reading Eagle, had an ships began with a simple ‘hello.’ editorial entitled, ‘‘17 Simple Ways to ‘‘6. Give something anonymously to DESIGNATION OF SPEAKER PRO Improve the World in 2017.’’ I thought someone in need. Don’t look for rec- TEMPORE it was so absolutely excellent that I ognition or appreciation. Focus on The SPEAKER pro tempore laid be- would like to share it with the Amer- what you can do for ‘he’ or ‘she,’ in- fore the House the following commu- ican public verbatim: stead of asking, ‘what’s in it for me?’ nication from the Speaker: ‘‘Imagine how much better the world ‘‘7. Have a conversation with a child. WASHINGTON, DC, could be if all of us resolved to make Not a lesson or a lecture. You may be January 10, 2017. the world a better place. Imagine how surprised at how much you can learn I hereby appoint the Honorable DANIEL much better it could be if just one of us and how much you can teach when you WEBSTER to act as Speaker pro tempore on did that.
    [Show full text]
  • Amicus Brief
    Case: 21-15430, 05/11/2021, ID: 12109625, DktEntry: 35, Page 1 of 35 NO. 21-15430 IN THE UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT ACA CONNECTS - AMERICA’S COMMUNICATIONS ASSOCIATION, FKA American Cable Association, CTIA - THE WIRELESS ASSOCIATION, NCTA - THE INTERNET & TELEVISION ASSOCIATION, and USTELECOM - THE BROADBAND ASSOCIATION PLAINTIFFS-APPELLANTS, V. ROBERT BONTA, in his official capacity as Attorney General of California, DEFENDANT- APPELLEE. On ApPeal from the United States District Court for Eastern California, Sacramento 2:18-cv-02684-JAM-DB Hon. John Mendez, District Judge BRIEF OF AMICI CURIAE ELECTRONIC FRONTIER FOUNDATION, ACLU FOUNDATION OF NORTHERN CALIFORNIA, ACLU FOUNDATION OF SOUTHERN CALIFORNIA, ACCESS HUMBOLDT, BENTON INSTITUTE FOR BROADBAND & SOCIETY, CLEAN MONEY CAMPAIGN, FIGHT FOR THE FUTURE, GREENLING INSTITUTE, IFIXIT, INC., MEDIA JUSTICE, NATIONAL HISPANIC MEDIA COALITION, OAKLAND PRIVACY, REDDIT, INC., TURN—THE UTILITY REFORM NETWORK, WRITERS GUILD OF AMERICA, WEST, INC. IN SUPPORT OF DEFENDANT-APPELLEE AND AFFIRMANCE Jacob A. Snow (SBN 270988) Corynne McSherry (SBN 221504) [email protected] [email protected] ACLU FOUNDATION OF NORTHERN Kit Walsh (SBN 303598) CALIFORNIA [email protected] 39 Drumm Street ELECTRONIC FRONTIER FOUNDATION San Francisco, CA 94111 815 Eddy Street TelePhone: (415) 621-2493 San Francisco, CA 94109 Fax: (415) 255-8437 TelePhone: (415) 436-9333 Fax: (415) 436-9993 Counsel for Amici Curiae Additional counsel on signature page Case: 21-15430, 05/11/2021, ID: 12109625, DktEntry: 35, Page 2 of 35 CORPORATE DISCLOSURE STATEMENT Pursuant to Rule 26.1 of the Federal Rules of Appellate Procedure, amici state that they do not have a Parent corPoration and that no Publicly held corPoration owns 10% or more of their stock.
    [Show full text]
  • Breaking the Mould: How Etsy and Online Craft Marketplaces Are Changing the Nature of Business
    Breaking the mould: How Etsy and online craft marketplaces are changing the nature of business Benedict Dellot September 2014 Contents Acknowledgements 4 Executive summary 5 Introduction 10 Disrupting stereotypes 15 Stepping stones and springboards 20 A trailblazer for three shifts 25 For money and mind 30 Self-made support 34 Conclusion 38 The RSA in partnership with About the RSA The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) believes that everyone should have the freedom and power to turn their ideas into reality – something we call the Power to Create. Through our research and 27,000-strong Fellowship, we seek to realise a society where creative power is distributed, where concentrations of power are confronted, and where creative values are nurtured. The RSA’s Action and Research Centre combines practical experimentation with rigorous research to achieve these goals. About Etsy Etsy is an online marketplace for handmade goods and vintage items. Founded in New York City in 2005, it allows people around the world to buy and sell unique goods directly from each other – anything from food to furniture. In 2013, Etsy sellers sold more than $1.3bn worth of goods and 14 million new members joined the marketplace, making their global community 36 million strong. Etsy offers a meaningful and personal shopping experience to consum- ers and gives independent, creative businesses around the world the tools to be successful. Their mission is to reimagine commerce in ways that build a more fulfilling and lasting world. About the RSA 3 Acknowledgements The RSA would like to thank Etsy for their support of the Power of Small project, without which this research would not have taken place.
    [Show full text]
  • ETSY, INC. (Exact Name of Registrant As Specified in Its Charter) ______
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 _________________________ FORM 10-K _________________________ ☒ Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal year ended December 31, 2020 OR ☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from to Commission File Number 001-36911 _________________________ ETSY, INC. (Exact name of registrant as specified in its charter) _________________________ Delaware 20-4898921 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) 117 Adams Street Brooklyn NY 11201 (Address of principal executive offices) (Zip code) (718) 880-3660 (Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934: Title of each class Trading Symbol(s) Name of each exchange on which registered Common Stock $0.001 par value per share ETSY The Nasdaq Global Select Market Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • Gunderson Flaunts Niche Prowess with Etsy IPO by Chelsea Naso
    Portfolio Media. Inc. | 860 Broadway, 6th Floor | New York, NY 10003 | www.law360.com Phone: +1 646 783 7100 | Fax: +1 646 783 7161 | [email protected] Gunderson Flaunts Niche Prowess With Etsy IPO By Chelsea Naso Law360, New York (April 17, 2015, 5:36 PM ET) -- When Etsy Inc. made its $267 million public debut Wednesday, adviser Gunderson Dettmer Stough Villeneuve Franklin & Hachigian LLP had a chance to showcase its expertise representing emerging companies and their financial sponsors, staying true to its focus since its founding 20 years ago in Silicon Valley. Founded in 1995, the firm has never wavered in its dedication to serving emerging companies and the venture capital funds that sponsor them. Jumping in at a company’s earliest stages forms a unique relationship that carries as a company grows, explained Richard Blake, a Gunderson partner and a member of the team that led Etsy’s IPO. “What helps us stand out is the close relationship we have with our clients,” he said. Often, young companies do not have inside counsel and will look to Gunderson in their early stages for a wide range of legal needs. The company then allows the firm to tap its long-term relationship with them when guiding it through the IPO process, Blake noted. “Part of the process of doing an IPO is for the company to tell its story and explain who the company is and what makes the company unique. Part of our being so intimately involved with our companies and knowing them so well allows us to be the best law firm to help them tell that story,” he said.
    [Show full text]