SOUVENIR MARKETING in TOURISM RETAILING SHOPPER and RETAILER PERCEPTIONS by KRISTEN K
SOUVENIR MARKETING IN TOURISM RETAILING SHOPPER AND RETAILER PERCEPTIONS by KRISTEN K. SWANSON, B.S., M.S. A DISSERTATION IN CLOTHING, TEXTILES, AND MERCHANDISING Submitted to the Graduate Faculty of Texas Tech University in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY Approved Accepted August, 1994 1 o t.i.H" ^b^/ •b C'J ® 1994 Kristen Kathleen Swanson ACKNOWLEDGEMENTS The researcher would like to thank Dr. Patricia Horridge, advisor and friend, for her guidance and support at Texas Tech University. Dr. Horridge continually gives of herself to encourage and inspire her students. Additionally, this researcher would like to thank Dr. Claud Davidson, Dr. linger Eberspacher, Dr. Lynn Huffman, and Dr. JoAnn Shroyer for allowing this exploratory research to take place, and keep the study grounded. Each committee member took time to listen, evaluate and strengthen this study. Thank you to Tom Combrink, Arizona Hospitality Research and Resource Center, Northern Arizona University, for assisting with the statistical analysis. Further, this researcher would like to thank all of the graduate students who came before her, for it is by their accomplishments and mistakes that the present study was enhanced. The researcher would like to thank her husband James Power, her parents Richard and Bonnie Swanson, and Bill and Ruby Power, and special friends Chris and Judy Everett for their constant support in accomplishing this study and the degree which comes with the work. 11 TABLE OF CONTENTS ACKNOWLEDGEMENTS ii ABSTRACT vii LIST OF TABLES ix CHAPTER L INTRODUCTION 1 Theoretical Framework 2 Statement of Problem 3 Purposes of the Study 6 Research Objectives and Questions 7 Research Objectives 7 Research Questions 8 Limitations 9 Definition of Terms 9 II.
[Show full text]