Shaping Global Opinion, Prioritizing News Over Noise

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BBC GLOBAL POWER BRAND SHAPING GLOBAL OPINION, PRIORITIZING NEWS OVER NOISE The British Broadcasting Corpora- tion Ltd. (BBC) is the largest public sector media company in the world. Affectionately known as “Auntie” or simply “the Beeb,” the BBC has served the British public for more than 85 years. Since 2000, the BBC has rapidly expanded its broadcast- LEGACY It is the largest and the most ing content beyond the venerable prestigious public sector media BBC1 and BBC2 channels. In 2007, company in the world. the company operated ten channels, through analog and digital broadcast RECALL Driven by R&D through and satellite networks, including continuous innovation and digital (r)evolution and not by stasis BBC3, BBC4, CBBC, Cbeebies, and of ancient glory of loyalty and BBC News 24. The BBC also operates popularity. a range of local and regional television channels in England, Scotland, BBC Food, BBC Kids, BBC Prime, tifarious portfolio (radio, television, IMPACT Well ahead in the race in building Wales, and Ireland. The company BBC World, and Animal Planet, internet, blogs, commercial servic- and molding public opinion throughout the Globe. oversees the sales of BBC program- among others. With a continu- es, etc.) and detailed customiza- ming worldwide, as well as ancillary ous penchant for reinventing itself tion in all the sections. Available in sales such as CDs and DVDs. BBC and strong focus on R&D, BBC has more than 30 languages, BBC has POWER Steady presence in different FACTOR forms of media and worldwide also operates a range of commercial been able to extend its reach and definitely become one of the most reach and credibility across all television stations worldwide, in- relevance to the fullest – across all preferred and trusted news and ages. cluding BBC America, BBC Canada, ages and generations with its mul- media agency of today. POWER BRANDS GLOBAL: LIFE POWER BRANDS GLOBAL: LIFE .

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