Sponsorship on WISCONSIN PUBLIC RADIO

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wpr.org WISCONSIN PUBLIC RADIO At A Glance WPR is one of the oldest and largest public radio organizations in the country.

NETWORKS Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture.

NPR News & Classical Music Network - WPR’s trusted and informative news programs include: NPR’s Morning Edition, All Things Considered and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours.

HD2 Classical Network - Classical music 24/7 on HD Radio or online. Supporting WPR is WPR.ORG, TTBOOK.ORG - Some of the most used websites in public one of the easiest “ broadcasting, WPR-operated sites receive almost one million** page marketing decisions views per month with more than 221,000** average unique users per we make each year. month. Live and archive streams (which have pre-roll audio) are accessed more than one million** times each month. More than Our company 88,500** listeners have downloaded the WPR Mobile App. shares similar values of strengthening PIONEERS communities and WPR’s long history of innovation began in 1914 and endures today. From the first providing valuable documented transmission of human speech to online streaming, WPR has resources to our continued to develop new programming and technologies. clients which is exactly what WPR LOCAL PRESENCE does for it’s Regional offices with locally hosted programs, studios, reporters, marketing and listeners. business sponsorship staff build connections and strengthen communities in Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior. They make it easy for us to meet our COVERAGE potential clients WPR broadcasts three networks across most of Wisconsin. 34 radio stations where they are… transmit 56 analog and digital channels that reach more than 492,700* listeners through the WPR every week. The website streams all three networks live, reaching about airwaves and out in 30,000** people each week. the community. NATIONAL PRESENCE – Sara and Carlos Alvarado, WPR syndicates two weekly programs nationwide: To the Best of Our Alvarado Real Estate Group ” Knowledge is carried on 220 stations with 379, 700 weekly listeners as well as 20,000 podcast subscribers. Zorba Paster On Your Health is carried on 69 stations with 119,000 listeners every week..

*ARBITRON SPRING 2016 **WPR.ORG & TTBOOK.ORG DATA 2016 wpr.org Reach a statewide audience with WPR

News & Classical Network The Ideas Network WPR and NPR journalists offer local, national and Be informed and inspired by conversation and global news with classical music during the day entertainment from Wisconsin and the nation. and overnight.

90.9 104.7 WUWS 88.5 Bayﬁeld WHWA Bayﬁeld WSSU Superior 91.3 Ashland Washburn KUWS Superior Douglas Douglas

Ashland Iron Ashland 89.9 Iron WHSA Brule Vilas 90.3 Vilas Sawyer Florence SawyerWHBM Park Falls Florence Burnett Washburn Burnett Washburn 89.9 WHSF Oneida OneidaRhinelander/ Polk Price Polk Price Forest Eagle River Forest Rusk Rusk Barron Barron Langlade Langlade Lincoln Marinette 89.7 Lincoln Marinette 91.9 Chippewa Taylor Chippewa Taylor St. Croix WHND St. Croix WHDI Sister Bay 88.3 Sister Bay Marathon WHWC Marathon 90.7 Menominee Oconto 101.3 91.9 Menominee Oconto WVSS 89.7 88.7 Menomonie/ WHRM-3 WLBL-FM Menomonie WUEC Eau Claire Dunn Shawano Door WRFW Dunn Wausau Shawano Door Eau Claire Clark 90.9 Clark Pierce River FallsPierce Pepin Eau Claire WHRM Wausau Pepin Eau Claire Brown 100.9 WLBL Portage Kewaunee 99.1Portage WLBL Brown Kewaunee Marshﬁeld Stevens Point 88.1 Wood Waupaca Wood Waupaca WHID Green Bay Bualo Outagamie 89.3 Bualo AM 930 Outagamie Jackson WPNE Green Bay Jackson WLBL Auburndale/ Trempealeau Trempealeau Stevens Point 90.3 Adams Adams Waushara Winnebago Manitowoc Waushara WinnebagoWRST Manitowoc Calumet Calumet La Crosse La Crosse Oshkosh 88.9 Monroe Monroe Sheboygan Sheboygan Marquette 90.3 Marquette WLSU Green Green Juneau Fond du Lac Juneau Fond du Lac La Crosse Lake WHLA La Crosse Lake 91.7 89.1 WSHS Sheboygan Vernon Vernon WHAA Adams Columbia Columbia Sauk Dodge Sauk Dodge Richland Richland Washington Washington Ozaukee AM 970 Ozaukee Crawford 88.7 Dane Crawford WHA MadisonDane WERN Madison 90.7 Jeerson Jeerson Iowa Iowa 90.9 WHAD Grant 91.3Grant 107.9 Waukesha Milwaukee WHA WaukeshaDelaﬁeld/Milwaukee WHHI Madison WHA Madison Milwaukee 101.7 Racine Highland Racine 89.1 WGTD Elkhorn WSSW Green Rock 91.1 Green Rock Platteville Lafayette Lafayette 103.3Walworth KenoshaWGTD Walworth Kenosha WGTD Lake Geneva Kenosha 88.9 WEPS Elgin, IL

In central Wisconsin, the Ideas Network can also be heard on HD Radio 90.9 WHRM-3, Wausau.

Expand your reach with... Online Sponsorship at wpr.org wpr.org 83% of the weekly online public radio audience has not listened to public radio on-air radio in the last seven days. WPR is a service of the Wisconsin Educational Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter Communications Board and University of Wisconsin- Extension PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME

4 AM World Update from the BBC 4 AM Classical Music Classical Music 5 AM Morning Edition 5 AM Marketplace Morning Report (5:50–6 am) 6 AM 6 AM Morning Edition To the Best of Our Knowledge To the Best of Our Knowledge 7 AM 7 AM Marketplace Morning Report (7:50–8 am) Weekend Edition Sunday 8 AM 8 AM Morning Edition Weekend Edition Saturday

9 AM 9 AM To the Best of Our Knowledge Morning Classics with Stephanie Elkins 10 AM Classics by Request 10 AM with Ruthanne Bessman

11 AM Morning Classics The Odyssey Series Sunday Brunch 11 AM with Norman Gilliland (10:00–10:05 am) with Anders Yocom 12 PM The Midday The Met. Opera (Dec. - May) 12 PM with Norman Gilliland sometimes starts at 11:30am (times vary) 1 PM 1 PM Wisconsin Classical Afternoon Classics Saturday Classics 2 PM with Lori Skelton 2 PM Sunday Afternoon Classics The Metropolitan Opera including the Milwaukee Symphony Orchestra 3 PM (December - May) 3 PM BBC Newshour (Jul. – Sept.)

4 PM 4 PM All Things Considered All Things Considered

5 PM All Things Considered 5 PM A Prairie Home Companion 6 PM Simply Folk 6 PM Marketplace 7 PM 7 PM Fresh Air

8 PM 8 PM Exploring Music From the Top Higher Ground 9 PM with Jonathan Overby 9 PM Classical Music (Monday - Thursday) 10 PM 10 PM Jazz Night in America 11 PM (Fridays 9pm - 10pm) 11 PM Jazz Network 12 AM Jazz Network Classical Music 12 AM (Fridays 10pm - 1am)

1 AM 1 AM

2 AM Classical Music Classical Music 2 AM

3 AM 3 AM

wpr.org PROGRAM SCHEDULE IDEAS NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME

6 AM 6 AM The People’s Pharmacy On the Media

7 AM 7 AM Garden Talk Only A Game The Morning Show with The Larry Meiller Show 8 AM Zorba Paster 8 AM On Your Health Says You! 9 AM 9 AM Wait Wait...Don’t Tell Me! A Way With Words On Point 10 AM with Tom Ashbrook 10 AM Ask Me Another Christopher Kimball's Milk Street

11 AM 11 AM Says You! Bullseye The Larry Meiller Show 12 PM 12 PM On Your Money Wait Wait...Don’t Tell Me! Chapter A Day 1 PM Zorba Paster 1 PM 1A On Your Health To the Best of Our Knowledge (Monday-Thursday) 2 PM 2 PM Science Friday (Friday) The People’s Pharmacy This American Life

3 PM 3 PM Travel with Rick Steves Radiolab

4 PM 4 PM Central Time with Podcast Playlist University of the Air Rob Ferrett 5 PM & Veronica Rueckert 5 PM A Prairie Home Companion 6 PM Simply Folk 6 PM

7 PM 7 PM As It Happens Tent Show Radio Big Top Chautauqua 8 PM 8 PM q

9 PM BBC Newsday (Monday-Thusday) Old Time Radio Drama Old Time Radio Drama 9 PM The Moth (Friday) with Norman Gilliland with Norman Gilliland 10 PM Reveal (Monday) Latino USA (Tuesday) 10 PM TTBOOK (Wednesday & Thursday) Snap Judgment (Friday) 11 PM Chapter A Day 11 PM

12 AM 12 AM

1 AM 1 AM

2 AM 2 AM BBC World Service BBC World Service BBC World Service

3 AM 3 AM

4 AM 4 AM

5 AM 5 AM

wpr.org WISCONSIN PUBLIC RADIO Digital Sponsorships How to reach WPR’s online audiences

THE POWER OF ONLINE SPONSORSHIP The perfect complement to your on-air campaign. WPR.ORG Reach even more of WPR’s great audience at wpr.org

TTBOOK.ORG Some of the most used websites in public broadcasting, wpr.org sites receive more than 995,000 page views per month with more than 221,000 unique visitors per month. Live and archive streams (which have pre-roll audio) are accessed more than one million times each month. More than 88,500 listeners have downloaded the WPR Mobile App. Source: Google Analytics 2016 EXPAND YOUR REACH WITH ONLINE SPONSORSHIP 83% 83% of the weekly online public radio audience have not listened to public radio ONLINE ONLY on-air in the last seven days. Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter 17% ONLINE & ON-AIR

PRE-ROLL AUDIO

Monthly Rate: $200* Monthly Impressions: 20,000

TILE

Weekly Rate: $125** Weekly Impressions: 10,000

*20% discount when purchased in combination with on-air campaign ** $100 when purchased in combination with on-air campaign WISCONSIN PUBLIC RADIO Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time.

FOX CITIES PERFORMING ARTS CENTER Support also comes from the Fox Cities Performing Arts Center, presenting Sam Mendes and Rob Marshall’s production of “Cabaret.” With performances February 28th through March 5th. Tickets at Fox-Cities-P-A-C-dot-com.

GAIL AMBROSIUS CHOCOLATIER Support for WPR comes from Gail Ambrosius Chocolatier, maker of gourmet dark chocolates and truffles, family and corporate gift boxes available at 20-86 Atwood Avenue in Madison or at Gail-Ambrosius-dot-com.

EARLY MUSIC NOW Support also comes from Early Music Now, with Apollo’s Fire in “Sugarloaf Mountain” – I feel a little burst music from Virginia with roots in British tunes, Southern Hymns, and African Spirituals. “of pride every time March 18th at U-W-M’s Zelazo Center. Early-Music-Now-dot-org. I hear ‘Support for BACKYARD ORGANICS Wisconsin Public Support also come from Backyard Organics, dedicated to providing safe and sustainable Radio comes from lawns, gardens, and orchards using all natural, organic products. Serving clients Rutabaga, the throughout Northeast Wisconsin since 2004. More at Backyard-Organics-dot-net. Paddlesport Shop.'

- Darren Bush, Owner LEIGH YAWKEY WOODSON ART MUSEUM Rutabaga, Madison Support for WPR comes from Wausau’s Woodson Art Museum celebrating the 40th ” anniversary of Birds in Art. With one hundred twenty-three all-new, avian-themed works, now through November 29th. L-Y-W-A-M-dot-org.

ONEIDA NATION Support for WPR comes from the Oneida Nation Tourism Department, providing reservation tours and an array of cultural experiences, including dance performances, storytelling and hands on demonstrations. Information is at Explore-Oneida-dot-com.

MAYO CLINIC HEATH SYSTEM Support also comes from Mayo Clinic Health System, raising awareness of heart health through events held in February, in collaboration with cardiologists and the American Heart Association. More information is at Mayo-Clinic-Health-System-dot-org.

NORTHWIND BOOK AND FIBER Support also comes from Northwind Book & Fiber in Spooner, an independent bookstore, fine yarn shop and local art gallery, with puzzles, games and more. “A place for people with ideas” North-Wind-Book-dot-com. wpr.org WISCONSIN PUBLIC RADIO Broadcast Guidelines What you need to know to make the most of your sponsorship announcements.

1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are signature elements of public radio programming. Copy must be written as concisely as possible.

2. Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio has established clarifying guidelines and retains final editorial authority over all announcement copy.

3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length and preamble.

4. Each announcement is limited to 15 seconds in length. This includes the preamble. Copy should be able to be read comfortably, out loud, in 14-14.5 seconds. A good guideline for this is 35 words. Each spoken letter and number counts as one word. A. The announcement MUST contain one of the D. Announcement copy may be changed periodically/ following preambles: seasonally and/or more than one script may be Statewide rotated through the schedule, as appropriate or necessary. • Contributors to Wisconsin Public Radio include… E. Announcement copy may NOT contain: • Supporters of Wisconsin Public Radio include… • Any mention of price: • Support for Wisconsin Public Radio comes from… »» No interest rate, pricing information, • Support for WPR comes from… discount, savings, or value of any kind Regional may be included. • Support also comes from… • Call to Action: B. The announcement MUST contain the name of the »» Examples of prohibited words or phrases are: business sponsor after the preamble; “call”, “come by”, “be sure” or “learn more at” » Support for WPR comes from Bobs in relation to a product or service. Bicycles... • Qualitative or comparative language: C. Announcement copy MAY contain: »» No descriptive or comparative language of • Location(s) of the business(es): a product or service is allowed. A Business »» On Main Street; downtown La Crosse; 204 Support announcement may not explain that South 15th Street; in Madison and Baraboo. something is “perfect, less filling” or is the • A value-neutral description of major product(s) “largest, smallest” or the “most” anything. and/or service(s), no more than three: »» Third-party qualifications are not allowed: »» Acme Woodworking, offering renovation “board-certified doctor,” “licensed and services, cabinet making and refinishing. insured carpet cleaner.”

• Phone number or website. Use of telephone »» First-person references (“I, our, my, we”) are number and website address together is prohibited. Second-person references, such as discouraged. It is preferable to use one or the other: “you, your, you’re” are strongly discouraged. » Tickets available at 555-1212. • Endorsements.

» More at Northland Theatre dot org. • Embedded background music or sound effects.

• An established company slogan (usually allowable). wpr.org