BEYOND THE CAUSE THE AND science OF ADVOCACYArt Revised Edition (November 8, 2012) Copyright © 2012 by Independent Sector All rights reserved. About Independent Sector Independent Sector is the leadership network for nonprofits, foundations, and corporate giving programs committed to advancing the common good in America and around the world. Our nonpartisan coalition of approximately 600 organizations leads, strengthens, and mobilizes the nonprofit and philanthropic community in order to fulfill our vision of a just and inclusive society and a healthy democracy of active citizens, effective institutions, and vibrant communities. Independent Sector 1602 L Street, NW Washington, D.C. 20036 202-467-6100 phone 202-467-6101 fax
[email protected] Cover design by Alexander Isley Inc. Designers EXECUTIVE SUMMARY With the goal of identifying how the nonprofit and phil- anthropic sector can increase its influence on public policy, ESSENTIALS OF Independent Sector set out to answer two questions: SUCCESSFUL ADVOCACY 1. What approaches and strategies shape consistently Five strategic approaches emerged as the common successful advocacy efforts? ingredients in successful advocacy both for the corporate and nonprofit lobbying groups.2 While many factors can 2. How well does the community of organizations cur- account for an isolated policy win, these components rently engaged in sector-wide advocacy perform? consistently were present in successful advocacy out- comes over time. How and when they were employed, This summary highlights the findings from a study con- as well as in what combination or under what specific ducted in 2011–12, which included three surveys, over circumstances, often determined the outcome of an 100 interviews, a review of existing literature on advoca- advocacy campaign.