Hacking the System for Women Entrepreneurs
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OCTOBER 2015 VOL. 52, ISSUE 10 ¥800 THE JOURNAL THE AUTHORITY ON GLOBAL BUSINESS IN JAPAN JOURNAL.ACCJ.OR.JP CODE- BREAKER HACKING THE SYSTEM FOR WOMEN ENTREPRENEURS 毎月一日発行 第五十二巻 10 号 ジャーナル 二〇一五年十月一日発行 CONTENTS VOL. 52, ISSUE 10 4 FEATURED CONTRIBUTORS 24 VOICES OF JAPAN The Heart of a City 5 EDITOR'S DESK Place Branding in the 21st Century The Hacker’s Creed—breaking codes and building bridges Dr. Nancy Snow MARKET TRENDS 7 SOCIAL MEDIA 26 Trending on the Web The Internet Economy and Big Data 8 LEAD STORY Japan tackles data protection and privacy Minka: a tale of friendship and renewal Richard Jolley Roland Kelts 28 THIRD ARROW Corporate Governance 12 MARKET TRENDS Reforms: a board Olympics lures member’s viewpoint Japan property buyers Gerhard Fasol Anthony Fensom 31 J-MEDIA 15 PARTNER CONTENT No assurance of security, Cutting out brokers even for company intranets Nikkei Asian Review Zero trust may be the sole solution translation of article by 16 TECH IN ASIA William H. Saito Tokyo Tech Ecosystem Founders, investors, startups 33 INTERVIEW come to town E. Keith Henry John Amari A 30-year tale of bridging the gaps between politics, policy, 18 ENTREPRENEUR and business in Japan Code-Breaker John Amari Ari Horie hacks the system for women entrepreneurs 37 ACCJ MEMBER NEWS John Amari COVER IMAGE: MARKET TRENDS Ari Horie 22 PHOTO: The New Tower of Babel DISCLAIMER Women’s Startup Lab Will Machine Translation Custom Media and the ACCJ will not accept liability —Page 18 Manage Better Than Humans? for any damages caused by the contents of The Journal, THIS PAGE Richard Smart including, but not limited to, any omissions, errors, facts PHOTO: or false statements. Opinions or advice expressed in Riccardo Tossani the The Journal are not necessarily those of the ACCJ Architecture or Custom Media. ROLAND KELTS GERHARD FASOL MICHAEL PFEFFER “Minka: a tale “Corporate of friendship Governance Senior Graphic Designer and renewal” Reforms” Custom Media page 8 page 28 Hometown: I am a writer based in Hometown: Vienna, Austria. Hometown: Hamilton, New Jersey Tokyo and New York. My mother is FEATURED CONTRIBUTORS Languages: Languages: Japanese, my father American. German; English English and Japanese and French (functional); Japanese Most memorable interviewee: Years in design and in Japan: (business level); Swedish (barely) I have interviewed Haruki Murakami, Ten and three, respectively. Favorite places in Japan: Hayao Miyazaki, Yoko Ono and Pete Favorite place in Japan: Kyoto and Tokyo Townshend several times. Toyooka City (Hyogo Prefecture). Social media handles: I can be found Years in journalism/publishing: I had an opportunity to design an on Twitter (@rolandkelts), Facebook, As a physicist (not a journalist), advertisement for the city of Toyooka, Instagram and the Japanamerica blog: I publish scientific, peer-reviewed which appeared in the Michelin Green http://japanamerica.blogspot.com/ papers and books. Guide. Kinosaki Onsen and Izushi are very beautiful places. Currently reading: All That Is, Role models: As a physicist, I’ll say by James Salter; Daughters of the Richard Feynman, Pierre-Gilles de Role models: I was most influenced Samurai, by Janice Nimura; the Gennes, and Ludwig Boltzmann. by my teachers at the School of Visual forthcoming reprint of The Inland Sea, Arts (SVA) and my present and past Favorite author/thinker: Richard by Donald Richie; Crowds and Power, mentors in design. Feynman and Karl Popper by Elias Canetti; The Good Shufu, Most memorable design in by Tracy Slater; Here Comes the Sun, Social media handles: The Journal: The Women In Business by Leza Lowitz twitter.com/gfasol, instagram.com/ Summit article, which appeared in July gerhardf/, https://jp.linkedin.com/ Secret skill: I am a drummer for the 2014 stands out in my mind. in/fasol, www.facebook.com/gfasol Tokyo-based band ALI-Mo. Currently reading: Catching up on Currently reading: Books on big data, Haruki Murakami. encryption, data security; always learning new programming languages; Hobbies: Tokyo always has interesting and reading financial reports of the art exhibitions. I especially enjoy company where I am board director. going to the MORI Art Museum in Roppongi Hills. Leadership in Japan: I’m developing the Ludwig Boltzmann Forum and Trinity Japan Society (Trinity College, University of Cambridge). Publisher Client Services Manager To advertise or subscribe: Simon Farrell Joy Fajardo [email protected] [email protected] Marketing Manager Editorial: President Megumi Okazaki [email protected] Robert Heldt Advertising Sales Director Custom Media Studio Manager DeWitt Mosby Publishers of The Journal for the American Chamber www.custom-media.com Paul Leonard of Commerce in Japan. Specialists in bilingual brand Account Manager strategy/visual communications, corporate bespoke 2013 Company of the Year Deputy Editor Joshua Ellis solutions. Producers of Business in Japan TV. John Amari Business Development Daiwa Azabudai Bldg. 6F Graphic Designers Director 2-3-3 Azabudai, Minato-ku, Michael Pfeffer Kotaro Toda Tokyo 106-0041 Ximena Criales Media Coordinator Tel: 03-4540-7730 Client Services Director Kana Shimoyoshi Sam Bird © 2015 Custom Media K.K. Project Coordinator Yoshiki Tatezaki The Journal is printed on paper certified by the US Forest Stewardship Council with vegetable oil ink certified by the Japan Printing Ink Makers Association. 4 THE JOURNAL n OCTOBER 2015 THE HACKER’S CREED— EDITOR'S DESK BREAKING CODES AND BUILDING BRIDGES Still on the theme of buildings, the the greatest development since the real estate market in Japan is brought “industrial revolution,” is set to change under scrutiny this month (page 12), the world as we know it. revealing a microcosm of shifting These changes are reflected in the economic sands that are shaping up in business section (page 26) of this issue, John Amari Japan’s favor. as well as in the American Chamber [email protected] And the same applies to the Internet, of Commerce in Japan (ACCJ) section as shown by our syndicated content (page 50). (page 15), where Yahoo! JAPAN and And this begs the question: how will It’s October—the eighth month of the Sony are joining forces to shake up the technology affect human-to-human year. That’s according to the old Roman property market online. interaction? Will the new economy calendar. But most of the world lives by Speaking of the Internet, Tech in benefit all of humanity? Will the bots the Gregorian calendar, making this the Asia’s conference in Tokyo brought take over entirely? tenth month of the year. together founders, investors, and startup Some of these questions are taken How is this? Some linguistic code entrepreneurs in an extravaganza of up in “The New Tower of Babel” breaking is required—octo is Latin for Internet Economy pioneers (page 16). (page 22) and in the cover story, eight. Due to historical accident, we As with the explorers of yesteryear, “Code-breaker: Hacking the system are stuck with passing off the “eighth” the gold rush risk-takers of the 21st for women entrepreneurs.” month for the “tenth.” century are hacking their way through The perfect complement to the What’s more, since 2004, October has thickets of zeros and ones, and clearing ACCJ Kansai chapter’s report—on been National Cyber Security Awareness new digital paths for a brave new global its successful Women in business Month in the United States. economy. summit (page 43)—our cover story Unsurprisingly, this issue of Caught in the middle of this new shows how Japanese entrepreneur The Journal is replete with themes of global wave, the city of Tokyo is Ari Horie is cracking the code of breaking codes, charting new territory, redefining itself, while trying to keep a entrepreneurship (page 18), enabling and encountering new challenges. hold of its identity (page 24). women to ride the new waves of the Transnational collaboration, risk- With the winds of change and Internet economy, and set sail into taking, and creating new values are also globalization picking up, Japan is uncharted territory. a common thread. taking the necessary steps to increase its As always, we hope you enjoy the read, The lead story (page 8) opens a competitiveness (page 28), as shown by and we encourage your feedback. n window onto the life of an American an insider who is cracking the country’s A flagship publication of the American Chamber of writer and a Japanese architect who corporate governance code. Commerce in Japan (ACCJ), The Journal (formerly re-drew both social and architectural Speaking of being fit for purpose, the ACCJ Journal) is a business magazine with a rules and built something new. the Internet of Things, unarguably 52-year history. NOW TRENDING ON THE WEB SOCIAL MEDIA IN THE NEWS FROM JAPAN TOP HASHTAGS Tweets from leading Tweets in Japanese This month: Popular tags media outlets from people and media from the top 30 list @JapanTrends KDDI is developing a new series of projects engaging with the Internet of Things . an umbrella stand . and a dust bin. http://dlvr.it/BzBSvv @JapanTrends @techcrunch Tokyo Metropolitan Government has YouTube isn’t the only one to published a disaster introduce a live-streaming preparedness app this week. Japan’s DeNA book in a partially has entered the scene with manga format. its own take, called Mirrativ. http://bit.ly/1Ot7cfG http://on.tcrn.ch/l/JV7Y Welcome to the New Asia Edition of The Wall Street Journal I am delighted to welcome you to The Wall Street Journal’s new @verge global edition in Asia. The expanded Journal brings you roughly Nintendo has appointed 50% more news content than before. We have also enhanced Tatsumi Kimishima as its new our digital offerings globally, with the ability to easily navigate all president following Satoru print sections on desktop, mobile Web and apps.