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Adrian Cheng il primo quotidiano della moda e del lusso Anno XXXII n. 227 Direttore ed editore Direttore MFmartedì fashion 17 novembre 2020 MF fashion Paolo Panerai - Stefano RoncatoI 17.11.20 ONLINE SU MFFASHION.COM LE GALLERY FOTOGRAFICHE DELLE COLLEZIONI S-S 2021 Road to MILANO FASHION ) T I GLOBAL K W SUMMIT WEEK S @ 2020 O T O F FOTO @SWKIT ( K H D O O W E S O R I D O I R A T E I R P O R P E 1 1 K I D E R O T A D N O F , T N E M P O L E V E D D L R O W W E N I D O E C , G N E H C N A I R D AAdriandrian CCheng:heng: DI ROSEWOOD HK ( DI K11 E PROPRIETARIO FONDATORE A ADRIAN CHENG, CEO DI NEW WORLD DEVELOPMENT, ««LaLa CCinaina gguideruiderà llaa rripresa»ipresa» ««QuestoQuesto mmercatoercato è ll’unico’unico ddoveove iill llussousso è ccresciutoresciuto ddopoopo llaa ppandemiaandemia ddii CCovid-19»,ovid-19», hhaa sspiegatopiegato a MMFFFF iill bbusinessmanusinessman ddii HHongong KKongong aallalla gguidauida ddii uunn mmaxiaxi iimperompero vvalorizzatoalorizzato 220,70,7 mmiliardiiliardi ddii ddollari.ollari. CChehe pporteràorterà iill ssuouo cconceptoncept rretailetail KK1111 a WWuhanuhan e SShenzhenhenzhen a Cina è l’unico mercato mondiale dove Cheng businessman di Hong Kong, a capo di un im- dall’immobiliare alla gestione della catena Rosewood il lusso ha continuato a crescere dopo la pero valorizzato 20,7 miliardi di dollari, ha dubbi. hotels & resorts fino Chow Tai Fook jewellery, pandemia di Covid-19. Mentre la spe- L’ex Celeste impero sarà il futuro del retail e dell’alto nell’ecosistema K11. Una rivoluzionaria formu- «Lsa globale per i beni di lusso nel resto di gamma. Una certezza che sta guidando gli impo- la di concept retail che unisce cultura, arte e moda. del mondo ha registrato una contrazione tra il 25 e nenti investimenti di New world development, gruppo E, dopo il successo di K11 Hong Kong, inaugurato il 45%, in Cina c’è stata una crescita 90%». Adrian di cui è ceo e le cui attività spaziano tra più settori, continua a pag. II BLACKSTAGE di Giampietro Baudo Home stylish home Con i lockdown intermittenti che stanno colpendo la collezioni capsule di abbigliamento e accessori. «Sono di home decoration (vedere MFF del 27 ottobre). Sulla società contemporanea, la casa sarà sempre più al cen- entusiasta di questo progetto, soprattutto perché ho stessa lunghezza d’onda il progetto studiato da Marta tro del quotidiano di ognuno. E quindi perché non un’immensa passione per gli arredi. La casa è un luogo Ferri per il gruppo Molteni&C ma anche la linea di vestirla, rendendola più stylish, grazie a piccoli ogget- rilassante e stimolante. L’unica regola che ho è che la design sostenibile curata da Paula Cademartori per il ti o di accessori tessili legati alle ultime tendenze? Deve casa debba riflettere la propria personalità. L’obiettivo brand green Supernovas o ancora la collaborazione tra essere stato questo il pensiero di H&M che ha svelato è creare uno spazio in cui ci si trovi a proprio agio e che il marchio francese Leonard Paris e l’interior decorator un progetto speciale, unico nel suo genere. La divi- sia una vera espressione di se stessi», ha spiegato la sti- Maryam Mahdavi. E come dimenticare il matrimo- sione H&M home ha infatti battezzato la sua prima lista che battezzerà il progetto nel corso del prossimo nio tra la Byredo di Ben Gorham e il gruppo Ikea per il collaborazione, ovvero una collezione di completamen- anno con date ancora top secret. La designer, in realtà, lancio della linea di candele profumate Osynlig (vede- ti d’arredo, tessile casa e oggetti design creati a quattro arriva come ciliegina sulla torta in un momento in cui i re MFF del 23 ottobre). Piccoli oggetti scelti per fare in mani con Diane von Furstenberg, ricalcando il format progetti di questo tipo stanno proliferando. Basti pen- modo che la casa diventi un ambiente sempre più cool, che normalmente unisce il colosso svedese con alcuni sare a Edgardo Osorio, anima del marchio Aquazzura, e di tendenza, in cui trascorrere le giornate. (riprodu- nomi importanti della scena globale per la creazione di che ha arruolato Fiona Leahy per creare la prima linea zione riservata) II MF fashion martedì 17 novembre 2020 Mercati Progetti Louis Vuitton sceglie Asia, 15 paesi firmano un Wuhan per la prima tappa della mostra «See LV» mega accordo commerciale LouisL VuittonV Grazie all’adesione di nuovi stati, il patto di libero scambio Reep toccherà 2,2 sceglies miliardi di consumatori e rappresenterà il 30% del pil globale. Camilla Bordoni WuhanW perp la ovità per l’eco- del Regional comprehensi- mo-m nomia mondiale. ve economic partnership stras «See Dopo otto anni di dapprima erano contem- LV»,L Ntrattative, 15 pae- plati anche gli Stati Uniti, un’esperienza immersiva che porta il vi- si dell’Asia-Pacifico hanno grazie alla politica dell’ex sitatore alla scoperta di 160 anni di storia firmato il Regional com- presidente Barack Obama. del marchio attraverso look contempo- prehensive economic Tuttavia tale iniziativa non si ranei, pezzi storici e collaborazioni con partnership (Rcep), il più era poi lontanamente conso- famosi artisti, come per esempio il pro- grande patto di libero scam- lidata, soprattutto da quando getto Artycapucines, in cui creativi hanno bio al mondo. L’accordo Donald Trump assunse la rivisitato il codice estetico Louis Vuitton, commerciale vede la fir- presidenza nel 2017, sce- declinando con colori, materiali e stili ar- ma delle maggiori potenze gliendo fino ad oggi la via tistici diversi. Prima tappa di un progetto del territorio orientale, tra del protezionismo. Una itinerante (nella foto, un momento), il ca- cui Cina, Giappone, Corea delle sue prime decisioni è polugo della provincia di Hubei è stato del Sud, Nuova Zelanda e Uno skyline di Shanghai stata infatti quella di i ritirare scelto per la sua importanza e per la ric- Australia, che insieme ad gli Stati Uniti dall’accor- chezza del suo patrimonio culturale, ma altre dieci economie dell’Asean rag- guida di un accordo commerciale multi- do Trans-Pacifico di Cooperazione anche per lanciare un forte messaggio di giungeranno 2,2 miliardi di consumatori, laterale, nonostante tutte le sfide globali Economica (Tpp), che doveva unire ripartenza nella lotta globale al Covid-19 rappresentando così il 30% pil globale. I e regionali che abbiamo dovuto affron- l’America con altri 12 Paesi dell’area in una città che è stata la prima a esser- settori che beneficeranno maggiormen- tare e gli otto anni di negoziati», ha pacifica e asiatica . Tornando all’accor- ne afflitta. Alla sua inaugurazione nella te del Rcep sono l’economia digitale, gli affermato Dato Lim Jock Hoi, segre- do Rcep, questo migliorerà l’accesso al International plaza di Wuhan si sono investimenti e la proprietà intellettuale, tario generale dell’Associazione delle mercato grazie all’eliminazione delle ta- riversate centinaia di persone, che quo- ma senza dubbio a subire effetti positivi Nazioni del Sud-est asiatico. L’India tut- riffe doganali sul 65% dei beni scambiati tidianamente continuano ad affollare le sarà altresì il comparto fashion e i brand tavia si è esclusa dall’accordo, temendo tra i paesi partner, renderà prevedibili le sale tematiche strutturate per indagare le indipendenti. Il patto ha anche lo scopo un aumento del suo deficit commercia- attività imprenditoriali con regole traspa- origini del brand. Per arrivare poi a quel- di risollevare le sorti finanziarie dei paesi le con la Cina, che invece sembra ora renti e incoraggerà le imprese a investire lo che sarà il futuro del marchio con le sue firmatari, colpiti anch’essi dalla pande- rafforzare la sua posizione sulla scena in- di più nella regione, migliorando così i innovazioni e le sue tecnologie nell’im- mia globale di Covid-19. «La firma del ternazionale, segnata anche dal cambio servizi, l’approvvigionamento locale e portante mercato cinese. (riproduzione Rcep è un evento storico, in quanto sot- della presidenza americana. In questo creando nuovi posti di lavoro. (ripro- riservata) Daniele Comunale tolinea il ruolo centrale dell’Asean nella contesto è utile precisare che all’interno duzione riservata) segue da pag. I project entro la fine di quest’anno. area, che è quella con la maggiore crescita in Cina. Stiamo Poi toccherà a Shenzhen, progetto focalizza- pianificando di investire 20 miliardi di dollari di Hong Kong un anno fa, sono in arrivo altri due importanti progetti. Il to sulla sostenibilità e sull’innovazione… (pari a 2,1 miliardi di euro) in accumulating landbank aree. primo a Wuhan, città da 11 milioni di abitanti finita nelle Questo progetto prenderà forma nell’area di Prince Bay e Siamo convinti infatti che i nostri Gba project di Shenzhen cronache come focolaio del Covid-19, oggi ambitissima dai sarà il più sostenibile e innovativo di tutta la Cina. Stiamo Prince Bay, Sky City saranno la migliore destinazione per marchi di moda come Louis Vuitton (vedere articolo in costruendo uno spazio basato sui concetti di green e di cir- i marchi internazionali ma anche per quelli cinesi presen- pagina). Il secondo a Shenzhen che vedrà la luce nel 2024 cular economy. Questo progetto costruirà un ecosistema ti all’estero. e avrà al suo centro la sostenibilità. Come ha spiegato in consumer centric per celebrare il benessere, la sostenibilità Dopo il Covid-19 la digitalizzazione è di- questa intervista a MFF lo stesso Adrian Cheng. e l’innovazione. Il concetto di circular economy giocherà un ventata un asset fondamentale per i marchi È passato un anno dall’apertura di K11 Hong ruolo chiave.
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