3Urwoyod Facts Drove Doriinance! *WXEX -T V Is Your Best Buy - by Far -- to Cover the Whole Richmond TV Area

COLLEUb "Alt MORNINGSIDE 26 " LIBRARY _IOWA B R O A D C° ` N G

TE' 1 CASTI N G st g- a3dNdSIhBN oafl 6L££2 QOi q esol THE BUSINESSWEEKLY OF RADIO AND TELE 2ki6t,£At 9 .A43 pY 1:roz5 98°IIoz 1 s. aPbe2,Iu tu re

CBS Radio gets $5.5 million of Ford budget Page 31 Intramural differences stall Celler report Page 53 Celler report HI._ snag

WAAM (TV) to Westinghouse for $4.4 million Page 112 Major case for access The Graham trial: Case for radio -tv access Page 136 3urwoyod Facts drove Doriinance! *WXEX -T V is your best buy - by far -- to cover the whole Richmond TV area.

A 35- county Grade B area survey made by ARB proved conclusively:

*WXEX -TV leads any other Richmond station in total area rating points by 33'/3 %.

*WXEX -TV leads any other Richmond area station in more quarter hours by 33'h %,.

*WXEX -TV leads any other Richmond area station in total share of audience.

Don't project urban ratings to the Grade B set count. You get faulty cost -per -thousand figures.

Use the facts in the ARB area study. Get them in full from Select, Forjoe or WXEX -TV.

VWXEXTom Tinsley, President TVIrvin G. Abeloff, Vice-Pres. NBC BASIC - CHANNEL 8 National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington.

Forjoe 8 Co. In Chicago, Seattle, Son Francisco, Los Angeles, Dallas, Atlanta there are 175 counties and over Eil 9000 radio

homes under Big Aggie's Umbrella That's a sizable chunk of these United States three to seven times a week. That's 66.4% and a mighty important market. Over two share of audience. It's a safe bet that these million people live under Big Aggie's um- prosperous people spend a good amount on brella. The last time anyone counted the dol- products advertised on WNAX -570. lars they spend, it amounted to 2.8 billion a Yes, Big Aggie is important year. Land an market. And nothing covers it all- delivers it all - Where do they spend it? Let's look to Big Ag- except WNAX -570. gie for that answer. For the vast expanse of Big Aggie Land is defined by the power of one Ask your Katz man for details. radio station-WNAX -570. 80% of Big Aggie's 609,590 radio families tune to WNAX -570 * 1956 Nielsen Coverage Service 35th ANNIVERSARY OF WNAX - 1922 -1951

BIG ACME LAND WNAX-5 10

Yankton, South Dakota CBS Radio. A Cowles Station. Don D. Sullivan, General Manager foi qiita(nowaiukI46vtce 5Th A PLUS ÀAAA& 1 6)ku2 ace avtiotli

Pukeitt Uri lone Vut Soge

3/14 /Viola Am retet, Motak At ,?itsitA4

( ati4 9ndi'vdaa a e6;01,,

9.,E GA astat Eckas l4«0.

Can you suggest any other way to say "First "?

WCHS -TV is first in West Virginia's ton), plus a sizable hunk of Ohio and No. I market. This fact is again confirmed Kentucky (including Ashland) thrown in by the most recent (Feb.) COMBINED for good measure. WCHS -TV blankets ARB* Charleston- Huntington -Ashland with the The area served by WCHS -TV contains biggest market as home base. The Bran- West Virginia's first market (Charleston), ham rep (or we) will he happy to provide West Virginia's second market (Hunting- complete details.

WG H S -TV Serving Charleston- Huntington -Ashland -from the biggest market

Charlestown's Only TV Station

Maximum power Channel

'Ratings accomplished without our new tower atop Coal Mountain. When completed this month it will be 2,049feet above sea level

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING POafSGTrous, Itac., 1735 DeSales St.. N.W.. Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. This one television station delivers four standard metropolitan area markets plus

917,320 TV sets CHANNEL 8 MULTI -CITY MARKET

1,015,655 families 5,1010, 51 12 31/2 million people .N1E,C.1E billion retail $334 sales ..uO.I. $61/4 billion annual income

-p uu... HARRISBURG WGALTV1 CARIN. _ .,,...... I ...... Y.O ....1 YORK LANCASTER, PENNA. .AM.,.. amrsuo' °^' NBC and CBS ...... \ .. . e F.G...YI. STEINMAN STATION Clair McCollough, Pres. -A

EEEESON

e MEEKER Company, Inc. ¡'0500 York Chicago,. San;Fra c_sc

Page 4 May 13, 1957 BROADCASTING TELECASTING closed circuit;

BRAKE ON FORD BUY? Though it's week. Advertiser has not yet determined posure for extravaganza being planned by one of biggest network radio transactions show that will be presented in time period Milberg Productions, probably in Septem- in decade, that $5.5 million Ford package (Wed., 8:30 -9 p.m. EDT) but expects to ber. While network, talent and other con- buy on CBS Radio (see page 31) is getting buy "adventure action" series, either live siderations not yet resolved, co -star is defi- careful critical appraisal by affiliates. Some or film. Young & Rubicam, New York, is nitely set -none other than Edsel itself. queston whether they should clear for it, agency. it's understood car is earmarked for leading primarily because it eats into early- morning BT role in what is described as unusual copy and late -afternoon times that are especially TELEVISION & HOUSE Rep. Celler, approach to entertainment. FC &B nego- lucrative for stations. Network officials. chairman of House Antitrust Subcommit- tiations being conducted by John Simpson, however, maintain confidence that they'll tee, reportedly got heated up over report vice president in charge of radio -tv produc- get close to unanimous clearance. that one member of subcommittee already tion, and Homer Heck, account supervisor. BT had draft of "minority" report on television BT IT'S only one of several items on agenda, industry investigation compiled with `but - FACT that auto manufacturers now have but it seems reasonable bet that Ford sale side" aid (story page 53). At last Wednes- greater control over what kind of national (see above) will rank high in discussions day's meeting of committee, which covered advertising should be used is said to have at meeting of CBS Radio Affiliates Assn.'s number of subjects in addition to television important role in decision of Ford Divi- hoard of directors, called for Wednesday - report, some members understood to have sion of Ford Motor Co. to use network Thursday in New York. Board, headed by declared that committee should express radio next season (story page 31). Before John M. Rivers of WCSC Charleston, S. C., hope for expeditious action on matters recent change in advertising policy, dealers' will meet privately Wednesday (at Savoy - being studied by FCC Network Study staff funds influenced.control over good portion Plaza hotel), then confer with network of- and by Dept. of Justice. of ad budget plans. With hands free, Ford's ficials Thursday. Another likely subject is BT marketing- advertising group was able to more or less perennial agenda item for THERE's strong feeling on Capitol Hill consider all media without being hampered such meetings: effort to gel increase in rate that if Chairman Celler tries force -feeding by conflicting tastes of dealers throughout of compensation by network. other members on proposed staff-written country. B.T television report, there's likely to be a BT TELEVISION & SENATE Senate Com- strong, hard -hitting minority report. Mr. RENDER UNTO CAESAR Though his merce Committee within next fortnight is Celler disclaims intention of ramming re- NBC contract still has about seven years to expected to give consideration to report port down throats of colleagues, but staff run (counting options), comic Sid Caesar submitted by its majority counsel, Kenneth indubitably will fight to justify strong posi- probably can become free agent if he wants Cox of Seattle, on tv allocations and regulation on several aspects. to. He and NBC were reported Friday to tion. Report, now in hands of Committee B.T be at seemingly total impasse on fall plans, Chairman Magnuson (D-Wash.) was to RESIGNATION Ex -NARTB board with Mr. Caesar demanding minimum of have been printed purely as views of coun- member, Lester L. Gould, KFMA Daven- 20 one -hours programs in same format as sel. It now develops, however, that corn- port, Iowa, has quietly resigned from asso- present show (Sat., 9 -10 p.m. EDT) but mittee may be called upon to consider re- ciation. He's known to feel strongly that with NBC officials showing no sign of will- port and possibly adopt it as its own with radio stations are getting scant attention ingness to go. along. Unofficial word was modifications. from association headquarters. When he that if he should request release from his BT left NARTB Chicago convention day early contract, NBC probably would oblige. SENATOR Bricker (R- Ohio), ranking last April, he told friends convention pro- BT minority member of the committee, wants gramming offered him little help in op- SUBSCRIPTION tv is due to get a going to take hard look at report, notably provi- erating station and slighted radio segment over when top FCC Commissioners and sions dealing with networks. Himself an of industry. He served term on radio board pay iv staf =experts meet with Rep. Oren advocate of direct licensing of networks by (1954 -56) as at -large director for small Harris (D- Ark.), chairman of House Com- government (they are now regulated only stations. merce Committee tomorrow (Tuesday) at as to their owned and operated stations), BT 4 p.m. Subject of discussion will be contents Sen. Bricker would join in report, it's be- THERE'S logical answer, incidentally, to of Rep. Harris' letter to Commission rais- lieved, if it followed his general ideas along radio station needs for trade association ing basic questions regarding FCC's power this line. service, ex-director Gould feels. It's en- to authorize pay -as- you -see tv, even on BT tirely separate association providing com- trial basis [BT, April 29]. EMBARRASSMENT OF RICHES CBS - plete association service to aural broad- BT TV has firm orders from Kellogg, Pillsbury casters, including programming, legislative, WHITE HOUSE MAIL FCC chairman and Oldsmobile for Big Record (Wed. 8 -9 public relations and sales functions. While George C. McConnaughey has submitted p.m. EDT), but in addition has two other member of Radio Advertising Bureau and letter officially notifying President he does orders for remaining quarter of program. supporter of its work, he feels no broadcast not wish to remain at FCC after his present One is from Armour & Co. (through Foote, association can operate without sales aids term expires June 30. Presumably Presi- Cone & Belding) and other is jointly from to members. He contends radio and tv are dent will make letter public when he an- National Sealtest Co. and Hills Bros. coffee separate media and should be served by nounces successor. That may take while - (both through N. W. Ayer & Son). Net- separate associations. race for vacancy is crowded (page 58). work is trying to resolve problem to de- BT B' termine which advertiser goes with others STAR IS BORN Negotiations were un- CHARLES C. WOODARD, CBS -TV in backing Big Record next season. derway last week between networks and assistant general attorney in charge of tal- BT Foote, Cone & Belding executives on pro- ent, program and facilities contracts, re- BRISTOL -MYERS Co., New York, is exposed tv spectacular to herald introduction portedly tapped for post of assistant to pected to sign this week for full half -hour of Ford Motor Co.'s new Edsel automobile. President Donald H. McGannon of West- following Disneyland on ABC -TV each Agency still hopes to get dual network ex- inghouse Broadcasting Co., effective soon.

BROADCASTING TELECASTING May 13, 1957 Page 5 "Toss 'em! These may be all right for somebody who doesn't know what WDGY has done to Twin Cities radio."

Latest Nielsen: MARCH 1957 When 1957 figures are available (and they are) it stands to reason they are more significant than 1956 "history" WDGY has rocketed up! -especially when '57 data show things as of now. Nielsen left) one Station A : 515.2 The "big- change" (shown is instance. In March 19561 WDGY : 90.7 Another up -to -date fact: WDGY is first all day per latest Trendex. Yet another : WDGY is first every afternoon per Station A : 254.3 latest Hooper and per latest Pulse. In fact, Pulse gives In March 1957{ ... WDGY : 208.3 WDGY an average rating of 6.0 (7 a.m.-7 p.m., Mon: Fri.) . NSI Area Average audience, In every recent report, WDGY has a big first place audi- (6 a.m.-6 p.m., Monday -Saturday) ence story! s * * Talk to Blair, or WDGY General Manager Steve Labunski. WDGY first NSI Area - Y50,000 watts 9 p.m. Monday- a.m.-6 Saturday WDG MINNEAPOLIS -ST. PAUL

WDGY WHB WQAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans

Represented by John Blair & Co. Represented by Adam Young Inc.

Page 6 May 13, 1957 BROADCASTING TELECASTING at deadline

Ford's $8 Million for Educ. Tv Pontiac May Siphon Money BUSINESS BRIEFLY Explained in Fiscal '56 Report From Other Media to Radio FORD FOUNDATION appropriated more PONTIAC Motors Div., General Motors Late -breaking items about broadcast busi- than $8 million for educational tv in its fis- Corp., reportedly beefing up broadcast buys ness; for earlier news, see ADVERTISERS cal year 1956 (ended Sept. 30, 1956), ac- by thinking of taking money out of other, & AGENCIES, page 31. cording to Foundation's annual report. i.e., print, media, and tossing it into over -50 Of $8 million, Ford allocated $6,263,340 market radio spot campaign starting end of direct to Educational Television & Radio month and running through summer. ZEST IN MIDWEST Procter & Gamble's Center, Ann Arbor, Mich., to support its Also understood to be involved may be introduction of Zest, deodorant bar, will work through 1959 (taking over function network purchases in CBS Radio's and ABC move to Midwest on June 2 in nearly 100 tv formerly handled by Ford's Fund for Adult Radio's segmentation plans, emphasizing markets. Contracts are until forbid, placed Education); approved $1.5 million grant to news, music and sports. (Pontiac dealers are by Benton & Bowles, N. Y. colleges and universities to release time of known to be waxing ecstatic over recent faculty members to work on educational NBC Radio hourly newscast purchase, but BELLOWS FOR 'FIRE' Columbia Pic- telecasts; $90,500 grant in December 1955 with American Motors' Rambler dominating tures Corp. (Warwick Productions), N. Y., to ETRC for public information activities; much of Monitor's schedule, additional NBC said to have budgeted $100,000 to exploit $94,000 to National Assn. of Educational Radio buys at this time seem unlikely). new Rita Hayworth- Robert Mitchum film, Broadcasters; $140,000 to Joint Council on There was no confirmation from Pontiac's "Fire Down Below." Third of high figure Educational Television, and $12,000 to agency, MacManus, John & Adams, Bloom- (by motion picture standards) will go to American Council on Education (for liaison field Hills, Mich. NBC Radio's Monitor and Bandstand and with educators not in educational tv). radio-tv spot drive kicking off last week in Up to 1956, Foundation via Fund For Sterling Radio Network Formed, June. Donahue & Coe, N. Y., is agency. Adult Education had granted total of $11 Offers Sports, Special Events REEFS GOING Ex -Lax Inc., Brooklyn, million for educational tv. For 1955 -1956 FORMATION of Sterling Radio Network expected to renew first of July for another season, Tv -Radio Workshop (Omnibus pro- Inc. to provide radio stations in U. S. and 13 weeks current radio spot campaign in 50 gram) then CBS -TV and now ABC -TV Canada with year -round schedule of live markets. Laxative manufacturer also has spent $1,733,887 with sponsor income $1,- sports and special events coverage an- signed for nighttime announcements via 058,017, making expense to Foundation of nounced Friday by Saul J. Turrell, president NBC Radio starting this week. Warwick & $675,870, report reveals. Issue of educa- of Sterling Television Co., New York, tv Legler, N. Y., is agency. tional tv was still "unresolved" as of 1956 film distribution company. GF GOES SOLO General Foods will in- with 26 educational tv stations on air, report New service is to be launched in fall with crease its tv budget about 25% next season noted, observing comments of educators and schedule of 60 collegiate and professional when it takes over full sponsorship of CBS - civic leaders ranged from "outstanding suc- events and with sportscasters Marty Glick- TV's Monday 9 -9:30 as well as 9:30 -10 p.m. cess" to "flat failure." man and Bud Palmer doing play -by- plays. EST periods on CBS -TV. It'll have Danny Service will be sold to radio stations who Thomas Show at 9 -9:30 p.m. and December BAR Offers Competitor Checks may sell games to local advertisers or carry Bride at 9:30 -10 period. P &G has dropped NEW service to help agencies and their sustaining. Games are being offered in each out and applied that budget, in part, to day- clients keep up to date on changes in broad- market at flat fee, depending on distance time television. General Foods is serviced cast copy lines of competitors formally an- from origination but price range was not Young & Rubicam and Benton & Bowles, nounced Friday by Broadcast Advertisers disclosed. by N. Y. Reports Inc., New York [BT, March 11]. SRN is being formed by Sterling Televi- Service is by- product of other BAR opera- sion in association with Sports Broadcasts MOVES ELSEWHERE As result of CBS - tions, which are based on off -the -air moni- Inc., which has organized regional radio and TV's turning down Court of Last Appeals toring of all network tv and radio shows and tv networks for New York Yankees base- for Saturday 8:30 -9 p.m. EDT period, P. extensive local station monitoring in 20 top ball and for New York Giants football. Offi- Lorillard Co. expects to place show on NBC- markets. BAR said that in new service it cers of SRN are Mr. Turrell, president; Ed TV, Fridays at 8 -8:30 p.m. each week. can notify agency and advertiser clients im- Pancoast, head of Sports Broadcasts Inc., Whether Lorillard will retain CBS -TV pe- mediately when competitor changes copy vice president; Mr. Glickman, sports direc- riod with another show or abandon that theme. tor; Charles Dolan, executive vice president; time spot has not been decided but probably Ned Asch, production manager and Robert will be by end of this week. Lennen & Kirsten, sales promotion director. Newell, N. Y., is Lorillard agency (Old A THANK YOU TO RADIO Gold cigarettes). RESOLUTION was adopted by Na- Economic Injury Edict Appealed tional Society for Crippled Children FCC's momentous economic injury decision Clarke Heads New NBC Unit & Adults at nationwide staff meeting -that it has no power to take into account FORMATION of new television station Friday saluting broadcasting industry economic effects on existing stations of grant sales unit within NBC's television sales serv- on occasion of National Radio Week of new facility [Bel', March 25] -has been ice department announced Friday by Wil- (early story page 42). Societies appealed to U. S. Court of Appeals in Wash- liam R. Goodheart Jr., vice president for lauded industry for "public service ington by WBAC Cleveland, Tenn. WBAC tv network sales. He said it was created through varied and dedicated program- was protestant to Commission's 1955 grant specifically to help advertisers and agencies ming in community interest" and sta- of 1570 kc, 1 kw daytime to Southeastern evaluate their network station lineups. Unit tions for "unstintingly" giving time, Enterprises Co., resulting in Commission's will be headed by C. Herbert Clarke as man- facilities and personnel to help foster 5 -2 ruling that it lacked authority to con- ager of station sales. Mr. Clarke joined NBC better public understanding of prob- sider economic injury which might result in 1956 and since March has been station lems of crippled adults and children. from grant of additional station. WBAC sales representative in NBC -TV's sales traf- also asking for stay of March decision. fic department. BROADCASTING TELECASTING May 13, 1957 Page 7 PHONE HA 2 -0277

MEREDITH SYRACUSE WHEN RADIO CORP.

LOEW BUILDING, SYRACUSE 2, NEW YORK

Last Friday when we called our weekly WHEN Radio sales staff meeting we had to order an additional quart of coffee and four extra cups.

No strangers to the station or Central New York, the four newcomers to the meeting are better known than our entire regular sales staff. Those four extra cups were for Dean Harris, Al Meltzer, Joe Cummiskey and Kay Larson -- all on -air personalities who have proven their sales ability.

As one example of that ability Joe recently delivered a 60- second commercial for a $20 portable charcoal grill on his 8 - 8:15 a.m. newscast. Over 200 were sold from that one spot, three before the show was off the air.

Now that we have put Dean, Pl, Joe and Kay on our sales staff how about putting them on yours? Their routes cover most of Upstate New York. Call the Katz Agency or Bill Bell, station manager, for their rates.

Cordially, &- , s Paul Adanti Vice President

I.} :

AFFILIATED WITH BETTER HOMES AND GARDENS AND SUCCESSFUL FARMING MAGAZINES

}} ' , . ,,wJ,.i Ì. riel ,1.i¿ l ...IbTfV,Rw1,¡} ?...t,N. sliWe. t. ,errT ANz.;

MEREDITH STATIONS KCMO and KCMO- TV,Kansas Cit y KPHO and KPHO- WOW and WOW- TV,Omaha iV,Phoenix WHEN and WHEN- TV,Syracuse

Page 8 .1lgr /3. /957

BROADCASTING TELECASTING PEOPLE KENNETH E. GREENE, supervisor of circulation for NBC research and planning, died of heart attack near his office Friday at deadline afternoon, his 59th birthday. He joined NBC in 1934. DAN BUFFO, formerly with Broadcast Time Sales, Chicago, to radio sales staff of Edward Petry & Co., same city, effective KSTP Inc. Clears Last Hurdles, ABC -TV Fills Out Wed. Slate today (Monday). Takes Over KOB -AM -TV Reins Next Fall With Revlon Signing GLENN PAXTON, music arranger- conduc- PURCHASE of KOB -AM -TV Albuquerque, REVLON products signed Friday for ABC - tor, to MacManus, John & Adams, N. Y., N. M., by KSTP Inc. from Time Inc. and TV's Walter Winchell show next fall as staff assistant to Radio -Tv Director Mark A. Wayne Coy for $1.5 million has been in Wednesday 9:30 -IO p.m. EDT period. Lawrence, specializing in musical commer- consummated. KSTP Inc. (KSTP -AM -TV With Bristol -Myers all set to sponsor Wed- cials. Minneapolis -St. Paul) took over New Mex- nesday 8:30 -9 p.m. period, Revlon sale made DANIEL R. OHLBAUM, FCC trial attor- ico properties day after FCC denied ABC Wednesday night first in next fall's schedule ney, transferred to Dept. of Justice's Office objection to March transfer approval. to be completely sold out by ABC -TV. In of Legal Counsel, effective today (Monday). ABC objected because transfer grant did buying full sponsorship of Winchell, through BERNET G. HAMMEL, assistant director not specify KOB must operate directional BBDO, Revlon will cut back sponsorship of of operations, Schwerin Research Corp., to at night to protect network's WABC. Both Guy Mitchell (Sat., 10 -10:30 p.m. EDT) to ABC -TV as assistant manager of research operate on 770 kc. FCC revised wording of one -half, through Emil Mogul, agency for effective immediately. sale approval to incorporate that protection, latter. denied ABC petition and principals settled Oliver Treyz. ABC vice president in ROBERT G. McKEE, account executive in transaction at 5 p.m. Thursday in Chicago. charge of radio network, meanwhile re- NBC radio and television networks' midwest KOB has been operating directional at night ported that fall evening time already sold sales department, appointed account execu- since April 25. by ABC -TV equals total amount of time it tive in television sales department of ABC's Disposal of KOB properties is first step had sold at start of last fall's season. central division, replacing James Duffy, in Time Inc. acquisition of Consolidated In another ABC -TV sales development named director of sales for ABC Radio stations WFBM -AM -TV Indianapolis, Ind.; Friday, U. S. Rubber, which had been Network in Chicago. WOOD -AM -TV Grand Rapids, Mich., and negotiating for a spot for Navy Log next WTCN -AM -TV Minneapolis, Minn., for fall [BT. May 6], signed to sponsor it in Product Specialist Selling $15.75 million. This was approved by FCC Thursday 10 -10:30 p.m. period, through In Radio Lauded by Hardesty last month and closing is expected to take Fletcher D. Richards, New York. Reports THE marked trend towards assignment of place by end of this week. were again current that Kaiser Aluminum radio station salesmen to accounts by spe- was virtually set in 90- minute deal involving cific categories of advertisers, rather than by 'Star' Case to Supreme Court 7:30 -9 p.m. Sundays [BST, May 6], with agency lists, is one of the most progressive SUPREME COURT of U. S. has been asked possible plan to program post-1948 feature steps taken in years to insure the continued to review 1955 conviction of Kansas City films, but ABC -TV officials declined to growth of local time sales," John F. Har- Star (WDAF- AM -TV) on government comment. charges it monopolized news and adver- desty, vice president and general manager told the tising in Kansas City. Conviction was af- of Radio Advertising Bureau, WCKT (TV) Answers Threat Advertising Friday. firmed by federal appeals court last Janu- Columbus (Ohio) Club ary. Newspaper's advertising manager, Emil To Its Continuance on Air "To successfully sell any advertising me- A. Sees, also asked high court to reverse his dium today," he said, "it is essential that the WCKT (TV) Miami Friday told FCC that salesman know much more than the type conviction on charge of attempted monopoly. WITV (TV) Ft. Lauderdale, Fla., has no Star was fined $5,000 and Mr. Sees $2,500 of merchandise or service his client deals standing to intervene in the Miami ch. 7 in and to whom he purveys it. Instead, he by lower court. Star request called conviction case. Earlier in week, WITV petitioned "a new and dangerous interpretation of the must have a thorough insight into the op- Commission to force WCKT to go dark as erational problems of the business, its dis- antitrust laws which puts practically every result of court of appeals decision remand- newspaper in the country at the mercy tribution and marketing techniques, the ing case to FCC for further action (see quality of the product, and the strengths and of the Attorney General and constitutes a story page 72). violation of freedom of the press." Last weakness of its competitors. Miami station charged that WITV "raised "The amazing growth of radio advertis- month it was reported that WDAF stations variety a of invalid arguments" which it ing can be attributed, in part, to the fact were available for purchase at price "in (WITV) previously has raised on numerous excess of $10 million" [BT. April 8]. that sound station management is increas- occasions. Charge that court decision ren- ingly training its sales staff to offer this dered WCKT's void" DuMont Elects Koch, Maude grant "utterly is un- knowledge to the advertiser." true, WCKT told Commission in asking ELECTION of Stanley J. Koch and Maj. that WITV's petition be dismissed. 10 Gen. Raymond C. Maude (USAF ret.) as RCA Awards Fellowships vice presidents of Allen B. DuMont labs., to TEN employes of RCA selected to receive be announced today (Monday) by President Ike on Networks Tomorrow David Sarnoff Fellowships for 1957 -58 David T. Schultz. Mr. Koch, general mana- PRESIDENT Eisenhower will speak on na- academic year, according to Dr. C. B. Jol- ger of television and industrial tube divi- tionwide networks tomorrow (Tuesday) in liffe, vice president and technical director sions, becomes vice president, tube opera- explanation of government's $71.8 billion of RCA. Valued at about $3,500 each, tions. Gen. Maude, general manager of gov- budget. All four radio networks will carry awards are on basis of academic aptitude, ernment division, becomes vice president for 30- minute speech live, starting at 9 p.m. promise of professional achievement and government operations. All other officers EDT. NBC -TV will carry it live. ABC -TV character. Fellows chosen will pursue grad- were re- elected by board. starting at 10 p.m. and CBS -TV starting uate studies in fields of physics, electrical at 11:15 p.m. NBC-TV will originate pool engineering, applied mathematics, business Arthur Hull Hayes Honored pick -up. James C. Hagerty, news secretary. administration and dramatic arts. Fellow- ARTHUR HULL HAYES, president of CBS said in answer to query that White House ships awarded to: Robert J. Pressley, John Radio, addressed annual communion break- has no criticism whatever of networks that A. Inslee, Herbert W. Lorber, Edward Korn - fast of Father's Club of College of New do not carry Presidential speeches live. Presi- stein, Walter F. Denham, Herbert R. Meisel, Rochelle yesterday (Sunday) and was dent plans foreign-aid address on radio -tv John W. Caffry, Charles A. Passavant, James awarded college's "Ursula Laurus" citation. during week of May 19. M. McCook and Morgan A. Barber Jr.

BROADCASTING TELECASTING May 13, 1957 Page 9 Broadcasting Publications Inc. Sol Taisho$ Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller the week in brief Secretary Treasurer Comptroller

FORD PURSE OPENS WIDER RCA SETS SALES RECORD BROADCASTING*

Auto firm allocating $13 -14 million Quarterly report shows $295.8 million _`_ for three fall network buys. Big chunk revenue in first quarter of this year is minECASTING goes to CBS Radio in $5.5 million 8% above the same three months in

package deal 31 1956 98 THE BUSINESSWEEKLY OF RADIO AND TELEVISION Published every Monday by Broadcasting t9 mill IIASJ CAD CTCAWC wann nssns eensnt-e tAme-inn Publications inc.

OPEN MIKE

Champaign, III: 45th Market nesses expressed different bases for accepting or rejecting the daytimers' request EDITOR: for extended hours, both joined Sen. In connection with your listing of the top Morse in denouncing the FCC for its de- television markets [B *T, May 6] 1 am lay in acting on the DBA request." writing to say that insofar as the CBS mar- At no point in my printed statement, or

OPEN MIKE

have to classify him among the "ancients" of our firm. May we reproduce your article? [IN REVIEW, April 22], but somehow that We want to distribute it to our retailer clients doesn't seem right for Pie. throughout the country. At 57, he's doing two nightly sportcasts E. V. Hall on KQV where he's been sports director Local Trademarks Inc. since 1945, appearing weekly on tv, assist- New York City ing the Pirates, making speaking engage- [Editor's Note -Permission granted] ments, assisting youth and sports projects etc. More Pleased Fm-ers James Murray EDITOR: Station Manager Belated the KQV Pittsburgh congratulations on fine fm report [B.T, April 8]. It should give fm [EDITOR'S NOTE -We accept Mr. Traynor as an energetic, "youthful' broadcaster and public broadcasting a much needed boost. Please servant. Our reviewer, however, Couldn't forget send us 100 reprints. that 30 years ago he watched Pie start them "around the horn" to George Grantham and Earl Charles Kline Sheely.] Charles Kline Co. Rebuttal on Two Fronts Chicago EDITOR: EDITOR: May I correct your April 29 editorial? Just finished your very fine article on the One, we are not "busybodies ", which future of fm. Congratulations! It was ex- word implies meddling. The airwaves belong ceedingly well done. to the American people and under this sys- Ross Beville tem we have certain rights and responsibili- Vice President for Engineering ties. . . . People choose to do something WWDC-AM -FM Washington about things that concern them. Two, we have read the law. We know EDITOR: that licensees secure temporary use of the "How Bright a Future for Fm ?" is the airwaves after pledging to serve in the pub- finest article we have seen on the subject. lic interest. FCC is charged with responsi- We want 100 copies for potential clients. bility of seeing that his pledge is kept. M. D. Buchen FCC has answered complaints with the General Manager statement that at the time of renewal they KGLA (FM) Los Angeles a station's performance. examine [EDITOR'S NOTE -Reprints of the B.T April 8 FCC has a legal right to review program- "How Bright a Future for Fm ?" are available at per 100 copies.] ming.... In exercising its licensing func- $1S must consider whether tion the Commission Echoes Along Agency Row Coming! United's superior new low -cost service ... DC -7 CUSTOM COACH NONSTOP LOS ANGELES -NEW YORK Starts June 9, fare only $99* LOS ANGELES -CHICAGO -NEW YORK Starts July 11, fare Los Angeles -Chicago only $76*, Chicago -New York only $33*

*- Ct`Sg+DC-7 f OM COACH

It's air travel's newest treat! United's DC -7 CUSTOM Exclusive new comfort arrangement, with plenty of COACH, featuring - stretch -room for 6- footers, increased aisle space, extra HOT meals (optional at nominal price). They're comfort for everyone. Colorful new interiors. full -course and they're delicious, served to you on Nation's fastest airliner, the DC -7, with 6-mile-a- convenient fold -down tables. minute service at economy fares. Specially reserved seats ( choose your own at check - For reservations or information, just call United or an in time!). authorized travel agent. r,, plus In Lessl n,,,., sunl,d

STARTS JUNE 9 STARTS JULY 11 Nonstop service Iv Los Angeles 8 p.m., arr New York 6:45 a.m. Lv Los Angeles 11:35 a.m., Iv Chicago 8 p.m., au New York 1137 p.m.

BROADCASTING TELECASTING May 13, 1957 Page 23

BROADCASTING TELECASTING muY i., 17J rOP u MIME Like sire...like son

Among thoroughbreds, prized qualities are handed down from father to son.

In radio and television, too, championship can be transmitted within a family.

WKY radio is one of America's great pioneer stations. WKY -TV quickly

achieved dominance in Oklahoma television. Now the same experience, skills,

and resources have been extended throughout the WKY Television System,

creating stations that clearly lead in their communities. Experience proves:

In thoroughbreds and in television advertising, it pays to choose a championship line.

THE WKY TELEVISION SYSTEM, INC.

W KY -TV Oklahoma City WKY Radio Oklahoma City pioneering WSFA -TV Montgomery color TV WTVT Tampa -St. Petersburg J Represented by the Katz Agency IN PUBLIC INTEREST

WE WILS Airs Election Debates CANDIDATES for city elections in Lan- sing, Mich., were given the opportunity to debate the issues on WILS that city in the recent local elections. The station, to HEARTILY spur public interest, produced a series of of debates, along with active news coverage. This year's city elections brought the largest vote in the history of Lansing, the RECOMMEND station said. Cancer Forum on WJAR -TV WHEN the American Cancer Society presented an hour-long Cancer Facts Forum on WJAR-TV Providence April 23, viewers AND had the opportunity to telephone questions which were answered by the forum participants. Besides information presented by the four doctors on the forum, the audience was ENDORSE shown the "seven danger signals" of cancer. KXOL News Dept. on Display KXOL Fort Worth participated in the annual Scoutarama held by Fort Worth Boy Scouts March 29 -30 by setting up a display based on radio and public speaking. The station supplied typical news room equipment, which was operated by the Scouts under the supervision of the KXOL news staff.

KBIF Aids Cerebral Palsy KBIF Fresno turned over its unsold newscasts during March and April to the United Cerebral Palsy Assn. and its Training Center for the Handicapped. The director of the association said numerous inquiries were received concerning possible jobs for the earoL Sholaar G5ocía les handicapped as a result of the broadcasts. 30 PARK AVENUE, NEW YORK 16, N.Y. KMPC EXTENDS LAW "THE long arm of the law" literally has been extended by KMPC Los An- geles through its broadcasting of police alert calls to aid the California High- way Patrol. Holdup men in getaway cars and hit -and -run drivers are finding it tougher to elude the highway patrol with KMPC's direct broadcasting of police calls to alert the general public with descriptions of the fleeing autos. Three recent cases, two involving hit -and -run accidents and the other theft, were solved as a result of tips from citizens who heard these broadcasts over KMPC, noted Mark Haas, the station's broadcasting director. As a public service, KMPC now WSIX-Tv has a working arrangement with the CHANNEL Los Angeles City Police and the 8 highway patrol whereby the police NASHVILLE, TENNESSEE will notify the station of all incidents in which an all -out alert might help Louis R. Draughon, Pres. them and protect the public. The station interrupts its regular programs to R. D. Stanford, Gen. Mgr. broadcast such information.

Page 28 May 13, 1957 BROADCASTING TELECASTING you need the personal touch to

'Tis not only what you say ... but how KEY ENTERTAINMENT STATION you say it in this business. That's why we BIC 7 RADIO PERSONA LIT /ES: insist that, when you send us live copy . .. Records round the dock ... 24 hours our disc jockeys deliver a LIVE live a day, seven days a week . announcement! It's an INTEGRATED SPORTS: Live Play -by -play Milwaukee commercial, too ... as much a part of the Braves Baseball; U. of Wisconsin Football and Basketball; Green Bay Packer show as Perry Como or Frank Sinatra ... and Football; special sports events,. it's the word of a fellow that Milwaukee 11 aportseass daily. listeners enjoy. Yes, by design on WEMP, 32 NEWSCASTS DAILY: Gathered and your copy gets the interpretation necessary edited by 6-man WEMP news department from UP news wire, UP sports to effectively sell the market! wire, S mobile units, special dale, correspondents, U. S. Weather airs, Pollee and Fire Dept. radio,: regular daily telephone contaete;

WEM represented wherever you live by Headley -Reed' 5000 watt power at 1250 k.c. P

BROADCASTING TELECASTING May 13. 1957 Page 29 FROM 6 TO 9 AM, IN THE NATION'S CAPITAL, AL ROSS IS THE

OF THE HOUSE!

Today in the nation's Capital, Nielsen* proves most radios are tuned to WRC.

Take the early morning for example, from 6 to 9 am, Monday through Friday. WRC's Al Ross is far and away the most popular man in this time period with Washington radio listeners. His "Timekeeper" show wins a 40% share of the total station audience, 63% greater than the second station's. And for most of the day and night, Nielsen now tells the same kind of story about WRC's audience advantage. For the total week WRC wins an average 33% share -of- audience, 32% greater than the second station.

In Washington's 17- radio -station market, such an overwhelming vote of confidence carries over in force to WRC- advertised products. Let Al Rosa on WRC Radio speak for you in the nation's Capital ... just as he does for 64 national and local advertisers. NSI Report - Washington, D.C., Area -January 1957 BROADCASTING TELECASTING

Vol. 52, No. 19 MAY 13, 1957

FORD PUTS CHIPS ON NETWORK RADIO CBS gets $5.5 million of $13 -14 million network radio -tv budget

FORD MOTOR Co.'s Ford Div. is ear- tor's other divisions, for example, Lincoln - CBS Radio to represent the biggest single marking $13 -14 million (time and talent) Mercury's sponsorship of Ed Sullivan on contract for network radio time in nearly in three new network buys for the fall sea- CBS -TV or the new Edsel Div.'s radio -tv a decade. It also notes Ford's top alloca- tion in son, two on tv and a $5.5 million package plans still in the making. for radio its advertising history. Some Ford Motors, of course, is considered of the money will come from Ford's spot deal on CBS Radio. among the top ranking blue chip advertisers. radio budget (Ford Dealers spot not in- Although Ford is committed to each of In network tv last February, it was among volved), but, in the main, it is an additional the purchases, some final details are yet to the top 10 national advertisers, spending expenditure. be worked out, thus possibly affecting the for that month alone for all its divisions John Karol, CBS Radio's vice president monies budgeted. nearly $1 million (gross time sales) in the in charge of network sales, set the theme by BT learned, however, that along with medium. An unofficial estimate places the citing the Ford contract as one in a period Ford's sponsorship of Tennessee Ernie Ford Ford Div.'s total advertising budget (does of advertiser rediscovery- "It makes radio on NBC -TV (Thursday, 9:30 -10 p.m.) and not include other divisions) at "more than fashionable and talked about again." an alternate sponsorship of Zane Grey Thea- $40 million." And in a speech to broadcasters in Texas tre on CBS -TV (either 8 -8:30 p.m. or Ford's network radio buy is believed by last week, Mr. Karol noted many media 8:30 -9 p.m. Friday), Ford's total network budget (including radio) for the fall will be 30 -35% higher than its network alloca- FORD LEARNED tion for the current season. WHAT ABOUT RADIO Ford's new broadcast investment comes at WHAT did J. Walter Thompson Co. find vertising). More than 80% of all new cars a time when the competition among the out about radio in a study for its client, sold to the public are radio -equipped and automakers' Big Three-Ford, Chrysler and the Ford Div. of Ford Motor Co nearly 75% of all automobile radio fami- General Motors-is at a high pitch not only The JWT study covered seven aspects: lies tune in at some time during a typical in auto manufacture but in setting ad audience size, listening habit change, week, with seven hours the average length budgets for 1958 models. automobile radio, the year -round audi- of time spent weekly with the car radio Generally, these are the new Ford net- ence, changes in programming, rise of in- operating. work buys, all made through its agency, dependents and a changing sales pattern. Year -round audience-This is stable. J. Walter Thompson Co.: The high points follow. (For more corn - There is no longer a significant difference and winter program- A $5.5 million (in gross billing) con- plete presentation see "Seven Reasons between summer used to tract for 4 hours 40 minutes weekly for a Why Radio Is Back in Agency Favor" ming. Daytime radio audiences the summer, now only de- firm 52 weeks on CBS Radio, starting next (BT, April 11). drop 25% in audiences crease about 15 %, and evening audiences Sept. 2 and calling for 26 programs per Size of audience -Average since television be in half but at present drop seven -day week. Included are four Monday - have sharply declined used to cut commercial every 13 Friday shows and six five- minute "big name" came along. But a radio only about %. the week on many in General programs on the weekends -two on Satur- 30 minutes throughout Change programming- half the comedies, va- day, four on Sunday. Estimated net billing stations will still reach nearly dramatic shows, situation coverage area quiz programs, mys- (after discounts) comes to approximately radio homes in a station's riety comedy shows, week. variety shows and the $4.2 million. Ford has an option for an- an average of 13 times during the teries and music in three network like have dwindled, but in 1949 where other 13 weeks to carry its CBS Radio Minute participations and 15- minute package through the end of 1958. This programs can deliver commercials to there were 53 five- minute weeks on networks, could add another $1.3 million to the gross nearly 6 million families in four sponsored news programs times. there are 207. Radio is now a ma- (for a total of about $6.8 million). an average of nearly three today Listening habit change -The family jor source of news and information. An estimated $5 -5.5 million is slated "per se" is. no longer available to evening Rise of independents -Since 1949, sta- for alternate sponsorship of Crisis on NBC - radio. Daytime has outstripped evening, tions in the U. S. have increased from TV (Monday, 10 -11 p.m.) starting Sept. and the early morning hours, the noon under 800 to more than 3,000 with net- cancelled Ford Theatre on ABC - 9. (Ford period and early evening are the peak work affiliated stations in about 600 mar- the fall.) TV for listening periods for largest audiences. kets. This has brought a tremendous in- Another $2.5 million is estimated for Radio follows individuals in various crease of independent stations and a five one -hour filmed specials on CBS -TV rooms of the house and into the family greater share of the audience. This has that will feature Lucille Ball and Desi Arnez. car. There is an average of nearly three added to radio's strength. While Ford has been busy allocating sets per family today. Change in sales patteras- Participa- broadcast advertising funds for its 1958 The automobile -Only one family in lions now accumulate large audiences and models, the automaker has been making five had a _car radio in 1946; only one are necessary for the advertiser to accu- headway in production. As of early this in four in- '1951. But the latest figure for mulate these listeners on an efficient basis. month ..ford's output was ahead in unit 1956 was nearly three out of four, or Rates have been brought into line in both production for 1957 compared to the same translated into autos, 35 million -an ex- time and talent costs. Station discount period in 1956. The new radio -tv purchases clusive audience (except for outdoor ad- structures have been adjusted. by Ford, of course, do not affect Ford Mo- BROADCASTING TELECASTING May 13, 1957 Page 3 ADVERTISERS & AGENCIES

people "don't know whether to welcome week, Ford first had to be schooled on the week order from Plough Inc. for St. Joseph's us back from the dead or tell us they've value of radio, with the agency presenting products calling for 20 participations a week ne er seen us look so well." various combinations of network -spot, radio- in Monitor starting May 25. Lake-Spiro- As related to BT, the Ford -CBS contract tv. etc., to the client. Shurman Inc. is agency for Plough. climaxed a 10 -month period during which Earlier this spring, Arthur Porter, vice Other advertisers placing new orders and J. Walter Thompson offered a number of president and media director at JWT, out- their agencies are: comprehensive media studies, including ra- lined seven reasons why in his opinion radio General Foods Corp. for Jello, has pur- dio, to Ford officials. As many as 15 to 20 is back in agency favor. That talk before the chased total of 60 participations a week for presentations were made. Canadian Assn. of Radio and Tv Broad- 10 weeks in Truth or Consequences (Mon. - What sold Ford on network radio was its casters (printed in full in the April 1 issue Fri. 10:05 -10:30 a.m., EDT) and NBC flexibility and the ability of the advertiser of BT) was based on the comprehensive Bandstand (Mon.-Fri. 10:30-11 a.m. and to retain identity with the various programs, radio study made by the agency in connec- 11:05 a.m.-12 noon EDT) starting July I. a'on- "'ith the plus of auto radio listening. tion with the Ford account (see page 31). This will be the first participation schedule All of these factors, too, were translated into in Truth or Consequences, which recently re- costs. CBS Radio wrapped up the package Added CBS Radio Business: turned to NBC Radio, the netvork said. The because, according to JWT, Ford wanted $1 Million -Plus for Week order was placed through Young & Rubicam. name stars to fit into its strategy of "personal Twentieth Century-Fox Film Corp., for CBS RADIO, with a Ford Div. contract salesmen." its movie "Bernadine," has ordered a two - for $5.5 million set for the fall (story, CBS Radio, which reports a full network week saturation campaign on Monitor page 32), also racked up more than $1 lineup of 201 stations, expects to clear at starting June 22 through Charles Schlaifer million in time sales in other last least 95% of this number. Arthur Hull business & Co. week. Among the advertisers were Hayes, CBS Radio president, went on closed General Mills, Seaman Bros., Hearst Publications circuit Tuesday to explain the Ford contract $1.1 Million More Sales and Cowles Magazines. to affiliates. General Mills Inc., through Dancer- Announced by ABC Radio Plans for the Ford package include the Fitzgerald- Sample bought six weekend "Im- SIGNING of more than $1.1 million in new following: On a Mon. -Fri. basis -Arthur pact" segments, for 13 weeks beginning Godfrey program. 5:05 -5:30 p.m.; Murrow and renewed business on the ABC Radio June I, and including segments of Amos 'n' was last week by with The News, 7:45 -8 p.m.; the 8 -8:05 a.m. Network announced Andy, Gunsmoke, Galen Drake, Robert Q. vice segment of the 15- minute World News George Comtois, president in charge of Lewis Show and Mitch Miller Show. Roundup featuring Charles Collingwood, ABC Radio sales. Seeman Bros., New York, bought a and a "big name" entertainment show (ex- Ball Bros. Co. Muncie, Ind., will spon- weekly quarter -hour of Arthur Godfrey pected to feature Rosemary Clooney and sor four segments a week of Don McNeill's Time, through Norman, Craig & Kummel, Bing Crosby) for five minutes sometime be- Breakfast Club (Mon. through Fri., 9 -10 effective in September. tween 7 -7:35 a.m. On weekends-six five - a.m. EDT) starting May 21, in behalf of its Hearst Publications (for Good House- minute "big name" programs (Crosby - fruit jars, caps, jelly glasses and jar rubbers. keeping magazine) signed for ten 71/2- Clooney combination is planned) with two Applegate Adv., Muncie, placed the ac- minute daytime serial segments between shows on Saturday and four on Sunday. count. May 16 and May 21. Also depicted is the creation of a "Voice D -Con Co., Chicago, a division of Sterl- Cowles Magazines Inc. will sponsor be- of Ford " personal salesman the ing Drug Inc., will sponsor two segments a -a -for ginning this month two segments of Amos morning news show in the person of John week of My True Story (Mon. through 'n' Andy, for Look magazine, to add four Cameron Swayze, who will deliver commer- Fri. 10-10:30 a.m.) effective May 14 for its segments already sponsored and apart from cials. This arrangement is among the many irsecticidcs. Agency is Thompson -Koch Co.. its underwriting of Robert Q. Lewis Show still to be made final. New York. and Jack Benny Show. Assuming all current negotiations are car- Swift & Co., Chicago, renewed House Atlantis Sales Corp., for its affiliate R. T. ried through to success, Ford will have as its Party, effective June 7, for 52 weeks on French Co., has renewed its sponsorship of radio "names" Messrs. Godfrey, Murrow, varying segments True Friday, 3:15 -3:30 p.m. Agency: McCann - of My Story starting Crosby, Collingwood and Swayze and Miss Erickson. Chun King Sales Inc., Duluth, July 5 through Richard A. Foley Adv., Phila- Clooney. Minn., renewed a quarter -hour, effective delphia. A spokesman JWT said that both for July I, for 52 weeks on House Party Gospel Broadcasting Assn., Mr. Comtois the agency and that a buy, no client felt Wednesdays and Fridays. J. Walter Thomp- also announced, has renewed for 52 weeks matter how would make "no "efficient," son is the agency. Old Fashioned Revival Hour (Sun. 4 -5 p.m. sense without an Arthur Godfrey." Ford, it EDT) effective June 9. Agency is R. H. was stressed, wanted "salesmen," and, al- NBC Radio New Business: Alber Co., Los Angeles. Old Fashioned Re- though JWT had figures presented by other vival Hour, from Net Billings originating the Long Beach networks, there were "no personalities." $650,000 Municipal Auditorium, Long Beach, Calif., It was disclosed that in assembling data NBC Radio's sales upsurge continues as new is now in its 32nd year of continuous radio for its client, JWT dug deep into the current business totaling $650,000 in net billings broadcasting. status of radio advertising and in the process was placed with the network, it was an- Highland Church of Christ, Abilene, Tex., "re- educated" itself. nounced last week by William K. McDaniel, has renewed Herald of Truth (Sun., 2:30 -3 Ford started from scratch in learning vice president, NBC Radio network sales. p m. EDT) effective May 5. Martin Co., Chi- about the medium. As it was explained last Highlighting the new purchases is a 52- cago, is agency.

TENTATIVE STARTERS FOR FORD: Murrow, Swayze, Clooney and Crosby, Godfrey, Collingwood. Page 32 May 13, 1957 BROADCASTING TELECASTING FLAV -R STRAW SIPPED AT TV AND WANTS LOTS MORE

Singer, nothing "happened" until last May was duly appointed to service the account, when the product was first advertised on tv one that had in six months, jumped from children' shows on WABD and WAN $10,000 to $I million in billing. (TV) both New York. During the next week -and -a -half, hun- And when it brought Flav -R Straws east, dreds of loose ends were hurriedly (but ex- the first chose not only to introduce it in the pertly) tied into place by what Lee Wagner world's largest (and toughest) food market, calls "some of the best teamwork I've ever but also against the sage advice of senior seen in operation." While WABD's Tarcher marketing consultants who declared "you and staff (directors Lee Polk and Al Kas- don't introduce mass foodstuffs to New sel, production assistants Armando Noel Yorkers." Nina Polan and Frank Cronican) were With not even a quarter of the metro- developing the program per se, WABD politan market covered in distribution be- Publicity Director Larry Eisenberg worked fore launching its saturation tv spot drives hand -in -hand with Flav -R Straws' outside on the two stations, Flav -R Straws Inc. sud- public relations counsel, Ruder & Finn, get- denly achieved 100% distribution after ting out trade paper ads, direct mail pieces, several weeks, moved 1.5 million boxes posters, publicity releases as well as setting ($0.27 per box) and by the end of 1956, up the details of the "on- camera" parties. noted with some alarm that it was at least They did this with help from the New WHEN an advertiser antes up $1.8 million two years behind in the fulfillment of orders. York Chapter of the Boy Scouts of America for television and $200,000 for radio, the This situation meanwhile has been remedied, Inc., which promised to take care of the comment might be "that ain't hay." And the what with the addition of a new factory visiting small fry, all of whom were picked observation would be entirely correct since, which has increased production facitlities from orphanages and homes for the under- in this particular instance, it is for straws. ten -fold. privileged. (Of the 1,100 kids that showed The straws, lined with strawberry and What brought television and Flav -R up, clamoring to join in the fun, only 400 chocolate to produce a flavored -milk drink, Straws together? A name: Lee Wagner. A were actually invited. This has led Flav -R are the product of Flav -R Straw Inc., Mt. man who carved his private Klondike in Straws to drop similar plans for the future.) Vernon, N. Y. The $2 million outlay in television when in 1947 he created TV Meanwhile, Flav -R Straw officials, to- broadcasting during 1957 represents two -- Guide, subsequently selling it seven years gether with the account people at Ruthrauff thirds of the firm's advertising budget for later to Triangle Publications Inc., and re- & Ryan, met with representatives of such this year. tiring-at age 42 -to an Arizona country supermarket chains as Food Fair and Grand This vote of confidence in radio -tv is club, Mr. Wagner stepped out of retirement Union in order to work out a tie -in that particularly impressive when it's recalled last year to join Al Sheerr as "consultant in effect allowed the nine -hour program to that Flav -R Straw in May of 1956 ventured advertising-sales promotion director," a post pay for itself in advance. into broadcasting with a modest $ 10,000 out- he now handles fulltime as executive vice Exchange Arranged With Stores lay. president. To assist him, Mr. Wagner called Nothing that Flav -R Straw has conjured upon Dick Firestone -a chap who at one The plan worked like this: Flav-R. Straws up to date by way of merchandising gim- time "talked" Ted Cou (then at NBC) into would turn over to the cooperating super- micks or sales promotion stunts has managed a job by means of a homing pigeon. markets certain segments of its total time. to attract so much attention on Madison And when Mr. Cott, now a vice presi- The stores could then use these time slots Ave. as its unique Dec. 25, 1956, sponsor- dent of DuMont Broadcasting Corp. for whatever advertising they wished to do, ship of nine solid hours of daytime television. (WABD New York, WTTG [TV] Wash- with emphasis, of course, being placed on It even raised eyebrows in those quarters ington) called Lee Wagner on the phone Flav -R Straws. In exchange, the markets of supersalesmanship where no emotion had last December to suggest tv's first nine -hour would give the Flav -R Straw product spe- been registered when told Flav -R Straws, a show under single sponsorship, little time cial in -store and point -of- purchase merchan- food product, managed within nine months was wasted accepting the $21,000 package dising aids such as posters and advantageous to achieve national distribution, starting (covering not only time and talent but also counter display space. from scratch. This had proved that fads need full use of the DuMont cartoon library) At the agency itself, the radio -tv group not necessarily remain fads. and converting it into a "spectacular" that assigned to the account (overall supervisor, The show: a local WABD (TV) New lacked only gilt -edged Hollywood stars, an George Wolf, R&R radio -tv vice president: York presentation starting at 9 a.m. and con- 80 -piece orchestra and a Corps de Ballet Rollie Howe, broadcast production manager; sisting of four (7 -min.) cartoons an hour, a -and color. Ted Strob, assistant film production man- box -front premium quiz contest, on- camera ager; copywriters Doug MacNamee and Agency Switch Complicates milk and ice cream parties and a clown act, Marianne Zeamer, and Ken Haverstick, art interspersed by ad -lib commercials and the According to WABD staff producer director) was working well into the early gifted gab of three popular toddlers' idols Jeremy Tarcher, on whose shoulders fell morning hours on the commercial "fact in New York City -Herb Sheldon, A! the monumental task of coordinating such sheets" from which the emcees would ad- Hodge (Capt. Video) and Sandy Becker. an unprecedented program, the next 18 lib, the filmed commercials, the props, not Flav -R Straws said that "success would days were "weeks of crisis after crisis." The to mention the box -front premium offer hardly be the word for what we experienced." worst of them all: the fact that Flav -R which was to be advertised nine days in Though Flav-R Straws had been marketed Straws had just resigned its agency, Dowd, advance of the actual show. was ( we still don't for some time on the west coast by Frontier Redfield & Johnstone, and shopping Somehow or other "and when why . . all the loose Foods Inc. (franchiser of E -Z Pop popcorn) around for a new one just the Cott know how-or ") managed to fall into place on the before being purchased last year by retired offer came through. The strongest of the pieces were con- textile manufacturer Alvin Sheerr (Sheerr contenders- insofar as tv experience was 25th. Though no special ratings & Ryan, which ducted, WABD did conduct telephone sur- Bros. & Co.) and his attorney, Bernard E. concerned -was Ruthrauff May 13, 1957 Page 33 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

veys during air -time, noted to its surprise one of the three emcees while the show was Results also brought out two important that while the kids were in seventh heaven, in progress, drew a total of 106,000 replies. points: (1), That kids, far from getting their mothers were found to be on consid- Each response accounted for another sale restless after one or two -hour exposures to erably lower strata as regards the show. somewhere in WABD's 75 -mile orbit. These tv, are able to sit with a good, appealing Commented one irate mamma: "What are alone came to $28,620 retail (Flav -R Straws show anywhere from three to five hours; you people trying to do, disrupt my entire Inc. does not state what it makes per box). (2), That cartoons "by themselves" were day? I can't get my daughter to eat her Though the firm's management is under- not so overwhelmingly popular as had been lunch!" standably reluctant to tell its story in terms presupposed, that kids much preferred "live" Sales -wise, Flav -R Straws Inc. couldn't of dollars and cents (gross sales), it did programming featuring a star with "zing." have been more delighted with the end say that while its average pre -Christmas Flav -R Straws plans not only to continue product. For example, the box -front premium weekly New York sales tally came to 1,900 its policy of buying as many top -rated local offer alone (plugged in a series of spot an- cases (48 boxes to the case, or $24,624 re- kids' shows as it can, of adding to its cur- nouncements well in advance) that asked tail), January post -Christmas sales averaged rent lineup of AAP- "Popeye" syndicated kids to send in a Flav -R Straw box front 2,500 cases a week (or $32,400 retail), ac- programs, but also intends to schedule the (box -tops being too easy to tear off in the tually a leveling -off from a sudden sales WABD -type "spec" (in five -hour form) store) complete with name, address and spurt to $35,000 a week immediately after some four times a year in whatever major phone in exchange for a phone call from the program. market requires a special push.

OPENING FANFARE CHRISTENS NEW OFFICE "SKOL" and variations of the same in Hosting the party was New York to the comfort and efficiency of the Madison Avenuese echoed through the manager and vice president Henry G. operation. Furniture and fixtures for spanking new quarters of MacManus, (Hank) Fownes. Also in attendance was the remodeled offices cost approximately John & Adams Inc. as the New York Detroit's John R. MacManus, one of $100,000. They were designed for the branch office of the $37.5 million the founding partners of the agency: agency by Designs for Business, Inc. Bloomfield Hills, Mich., agency formally Occupying the 19th floor of 444 The New York office of MacManus. opened house. In attendance were over Madison Ave., the new quarters were John & Adams was opened in 1950 with 50 representatives of the radio- tv -ad- designed around flexible glass and steel a staff of five. The newly- designed of- partitions which not only add to the vertising fraternity as well as a number air fices will house 52 employes, servicing of spaciousness but also can be rear- such accounts as of newsmen. Although MJ &A Presi- the Pontiac and Cadil- ranged for future expansion. Primary lac divisions of General Motors, Dow dent Ernest A. Jones had to absent colors have been widely used to give Chemical Corp., Minnesota Mining & from the himself festivities at the last an illusion of depth and breadth. Custom Manufacturing Co., Good Humor minute, there was enough agency brass designed furniture and fabrics, recessed Corp., Regent cigarettes, Medaglia to go around. lighting and built -in storage units add D'Oro coffee and others.

MJ&A logo stands out on reception room's white walls.

BROWN and beige tones are used in the office designed for MJ &A's president.

A GLASS WALL gives illusion of extra space to conference room. ACCOUNT executive's haven.

Page 34 May 13, 1957 BROADCASTING TELECASTING Part a new program preference for the brewer, NC &K Gets Best also treads on the toes of Arthur and Of Pabst Beer Account DICHTER DITHER Kathryn Murray, whose Dance Party was to have served as a full -hour summer re- SPECULAT1ON over disposition of the The role Dr. Ernest Dichter, presi- placement for Sid Caesar. This plan has Pabst Co. account dent of the Institute for Motivational $7 -8 million Brewing been canceled because of the salability of the ended early last week with appointment of Research, played in Pabst Brewing selection of Norman, Craig & Saturday, 9 -10 p.m. period. The Murrays Norman, Craig & Kummel as agency for Co.'s its three primary will move to Monday, 9:30 -10 p.m., for the three primary Pabst brands -Blue Ribbon Kummel to handle remained a matter summer, replacing the first half of the Robert Beer, Andeker Draught Beer and Old Tan- beer -ale accounts week despite de- Montgomery Schick -Johnson's Wax Pro- kard Ale. for speculation last nials that Dr. Dichter's evaluation of gram. NBC hasn't as yet announced the The account shuffle brings a fourth agency dozen agency presentations was names of the sponsors or programs going Burnett half a into the Pabst fold, with Leo Co. tantamount to an actual decision. into the Saturday, 9:30 -10 p.m. or Monday, leading retaining Eastside Old Tap Lager, Whatever the conjecture, Pabst went to 10 -10:30 p.m. time slots. The Murray show other West Coast beer, while giving up the great lengths to "get the best adver- is sponsored by Bristol- Myers. will three products to NC&K. Grey Adv. tising available," using Dr. Dichter's continue to handle Hoffman Beverages and services and a point rating system. Advertising Impact Discussed Pabst Sparkling Beverages, and Bryan Hous- Pabst said Dr. Dichter was retained By Ebel at ANA Conference ton completes the alignment with Pabst in- evaluate the advertising ideas pre- "to IS the growth of advertising aiding the im- dustrial products, feed supplements and bio- sented according to the Institute's pact of impression or is it lessening it through chemicals. research procedures and established sheer volume and competition? This ques- Of the total Pabst budget, FC&B gets Pabst confirmed Tuesday, methods." tion was tossed at members of the Assn. of about $6 million, Leo Burnett about $1.2 that his services are being however, National Advertisers during the 11th an- million and Grey and Bryan Houston take on a "permanent basis." retained nual West Coast meeting in San Bernardino up the balance, it was understood. last week by Edwin W. The Burnett agency, which previously had Ebel, advertising vice president of General Foods Corp. inherited the account from Warwick & Leg - ner, Pabst president, said Norman, Craig & Mr. Ebel, taking stock of the tremendous ler in late 1955, was one of some 20 agen- Kummel was retained because its "complete jump in advertising expenses since 1938 cies making solicitations and one of eight presentation seemed to best fit our current ($1.9 billion to the present $9.9 billion) and giving complete presentations. By assuming corporate needs." noting that in 1938, advertisers spent $15 the major Pabst brands, NC&K thus re- itself was de- per unit of population, whereas this year, emerges with a brewery account, having The method of selection Presentations they are spending over $60 per unit of popu- relinquished Blatz beer to Kenyon & Eck- scribed by Pabst as "unique." -man committee of lation, declared: hardt in 1956. were screened by a 12 group compiled "I don't think I have to point out to this Integration of client and agency activities company executives. The agency on creativity, ef- audience what this increase in the total vol- is expected to begin "as soon as possible," charts, rating each and budget, re- ume of advertising does to the effectiveness according to brewery spokesmen, despite a fectiveness, media selection quali- of a mediocre ad." cancelation agreement with Burnett. search, merchandising and personnel 90-day check points were By way of illustration, he cited some NC&K will open Chicago offices in the Mer- fications. Ninety -five each with a "statistically inaccurate research" gotten up chandise Mart within the next several weeks attached to these headings, giving agencies their by "two bright young men" in his White to help service the account in its headquar- weighted percentage, Five agencies were Plains office. They took a "typical" Ameri- ters area. respective total scores. make "summation" presen- can family and figured out how many com- The overall Pabst account is estimated invited back to Dichter, president of mercials or ads the family as a unit is ex- to be $7 -8 million, with a substantial share tations. Dr. Ernest Motivational Research, was posed to per day. The number: 1,518. Of in broadcast media. While Pabst has dropped the Institute for the agencies' these, 64 were seen on tv and 53 were heard alternating sponsorship of the Wednesday retained to evaluate some of above). on radio. Tv viewing hours were given as Night on ABC -TV, which cost $43,- "advertising ideas" (story Fights 5 -10:30 p.m., while radio listening varied weekly in production costs alone and 000 from very early morning to late afternoon. million overall annu- Sanders' probably around $2 Pabst Acquires 'George Compounding the confusion were some has been active in national spot ally, Pabst To Replace Wednesday Boxing 1,401 other ads found in magazines, news- radio. tv and local papers, on carcards and outdoor posters, he Pabst's spot tv expenditure in 1956 was THE question, "What'll Pabst Blue Ribbon Pabst's an- said. $1,962,580, with $983,430 for its Eastside have now ?" posed following bowing of the Beer, $977,240 for Pabst Beer and $1,910 nouncement that it was out on ABC -TV effec- Atlantic Group Okays Telecasts for Old Tap Lager, according to Television Wednesday Night Fights last week when Bureau of Adv., which used N. C. Rora- tive May 29, was answered REGIONAL telecasting of four football brewery acquired a Screen baugh Co. figures. the Chicago and 12 basketball games next fall and win- never got network The firm also sponsors a quarter of the Gems film series that ter was voted May 4 by the Atlantic Coast see Pabst story, this page). Chicago Cubs radio broadcasts on WIND exposure (also Conference, meeting at Greensboro, N. C. Chicago and local sports shows, plus Frank The show is called George Sanders' Mys- The sponsorship is on a one -year trial basis, Edwards' newscasts on WLS Chicago and tery Theatre, and originally was produced by following similar plans in other regions corn- WEEK Peoria. The bulk of its Eastside and the Columbia Pictures Corp. tv subsidiary ing under National Collegiate Athletic Assn. Old Tap Lager spot radio -tv schedule is on for NBC -TV showing this past season. Pabst jurisdiction. Los Angeles stations, although the product -through Leo Burnett Co., Chicago -will No blackouts are planned in cities where has been introduced in some midwest mar- sponsor the series for 13 weeks only on a game is being played but the conference kets. Network radio and regional network NBC-TV in the Saturday 9 -9:30 p.m. time will watch attendance factors. C. D. Ches- at end of the tv also have been used for Pabst Blue Rib- slot. What will happen the ley, Philadelphia, who arranges NCAA foot- bon Beer. summer to Pabst's George Sanders is any- ball telecasts, was awarded the football con- Aside from Norman, Craig & Kummel; one's guess. It cannot continue in that slot tract as highest of three bidders. The bas- Bryan Houston Inc.; and Burnett, other since both Liggett & Myers for Chester- ketball games will be shown on Saturday are agencies making presentations were Walker fields and Max Factor of Hollywood afternoons. their present Panic Saussy Adv.; Henri, Hurst & McDonald; committed to sponsor Rex Enright, U. of South Carolina and is seen Tuesday, Edward H. Weiss & Co.; Lennen & Newell, at that time (Panic currently conference tv committee chairman, said and Geyer Adv. 8:30 -9 p.m.). profits from the four football telecasts will Announcing the decision, Marshall Lach- The Pabst purchase, besides indicating be split among the eight conference colleges. BROADCASTING TELECASTING May 13, 1957 Page 35 ADVERTISERS & AGENCIES

Product Services Set Citrus Group to Use 'Godfrey' To Reveal Film Barter GREAT (CHOMP) MOMENTS THE Florida Citrus Commission will begin a I3 -week quarter -hour participation in the ONE of the biggest combination film rental - J. A. ULRICH, advertising manager Arthur Godfrey morning show on CBS -TV barter deals in tv film history may be an- of Beech Nut Life Savers, Port Ches- May 28, with processed orange products, nounced this month by Product Services ter, N. Y., has notified radio stations particularly frozen concentrated juice, to be Inc., New York, on behalf of a number of they will "shortly receive a supply of promoted in an effort to cut down burden- Beech -Nut chewing gum . . . on a its clients, including several "new accounts." some inventories, commission Advertising monthly basis. . . . This coincides From what could be learned late Thurs- Director Paul Patterson announced. day-Product Services officials declining with our current radio campaign, 'Great Moments in History,' as in- "A quarter of a million dollars will be to "be pinned down" as to name of film spent in terpreted by Beech -Nut." a special promotion above the pre- distributor(s) or advertisers -it appears that viously planned advertising and merchan- The letter explained that the what is involved is a $7.5 million, five - "as dising program," Mr. Patterson said. Benton campaign suggests, Columbus, Custer, year contract that will see $22.5 million & Bowles is the agency. worth of spot advertising placed within and the boys won't talk while the that time. Beech-Nut flavor lasts. We sort of Radio -Tv Negotiations, according to agency Presi- hope this will not be true of you! to Get Newport Share dent Les L. Persky, are at the "tender" Just a kind word from time to time RADIO and television are expected to share stage, thus any comment at this time would would go a long way toward making in the advertising budget of P. Lorillard Co. be "harmful." But he said this prospective us awfully happy. In brief, we're when the cigarette firm introduces its new deal, if consummated, would have "absolute- delighted to keep you in gum and we filter brand Newport nationally. No date is ly no connection" with the negotiations cur- hope you'll keep us in mind." set but the lightly mentholated "hint of rently going on between Bymart-Tintair, one A postscript in the letter informs mint" cigarette currently is being introduced of his clients, and United Artists [BT. the stations that "a bulletin from Bill in the New York -New Jersey market with April 22, CLOSED CIRCUIT, April 29]. These Dollard of Young & Rubicam, in- heavy radio -tv and print advertising. Agency negotiations are "still in the works." cluded with your Beech -Nut gum, con- is Young & Rubicam, New York. Lorillard The barter technique of selling has grown tains plenty of evidence that 'Great claimed its two -month test of Newport in substantially in the past two years, with dis- Moments in History' is a commer- Sacramento, Calif., was a "success." tributors offering re -runs of filmed series cial success." and feature films largely in return for un- Spiller Takes SSC &B Post sold spot announcements on a station, which then are sold to an advertiser (BT, March comment about the Tuesday 8:30 -9 p.m CLIFFORD SPILLER, formerly director of 11]. C & C Television Corp. generally is slot -after saying for weeks that Slezak marketing for the Maxwell House division credited with having masterminded bartering was definitely set for Lever and Shulton- of General Foods Corp., has joined Sullivan, on tv and, in fact, has made trading a pivotal it was learned both advertisers are seriously Stauffer, Colwell & Bayles, New York, as feature of its operations. C & C Tv provides eyeing a group of filmed situation comedies, senior vice president in charge of the Pall a station with the RKO Radio library of fea- among them the new Eve Arden program Mall account, it was announced last week ture films and receives a specified number of and a William Morris film package produced by agency president Raymond F. Sullivan. announcements -in some cases, 10 a day. in Great Britain titled, Dick and the Duch- He also will be a member of the plans board Last summer the distributor entered into ess. and had been with General Foods 12 years. an agreement with International Latex Corp. pledging to deliver 10 announcements per day (both minutes and 20 seconds) for seven days a week on 100 stations for five years. In return, Latex agreed to pay reportedly The Next 10 Days May 14, 21. (8 -8:30 p.m.) Arthur C & C Tv approximately $20 million over Of Network Color Shows Murray Party, Speidel through Nor- the five years. (All Times EDT) man, Craig & Kummel and Purex through & Lever, Shulton Finally Reject Weiss Geller. CBS -TV May 15, 22 'Slezak and Son' on CBS (8 -8:30 p.m.) Masque- -TV rade AIay 14 i 9:30-10 p.m.) Red Skelton Party, participating sponsors. THE "sure buy" by Bros. Lever Co. and Show, S. C. Johnson & Son through May 15, 22 (9 -10 p.m.) Kraft Televi- Shulton Inc. of CBS -TV's and Slezak Son Foote, Cone & Belding and Pet Milk sion Theatre, Kraft Foods Co. through for next season's Tuesday 8:30 -9 p.m. slot through Gardner Adv. J. Walter Thompson Co. [AT DEADLINE, April 15] seemed last week May 15 (8 -9 p.m.) Arthur Godfrey May 15, 17, to have fallen through. Latest reports ema- 22, 24 (7:30-7:45 p.m.) Show, participating sponsors. Xavier Cugat nating from CBS headquarters and J. Wal- Show, sustaining. ter Thompson Co., one of Lever's six agen- (CBS -TV will cancel all color sched- May 16, 23 (10 -I1 p.m.) Lux Video cies, indicated the soap manufacturer has uling for summer as of May 17.) Theatre, Lever Bros. through J. Walter decided against the property after first ex- Thompson Co. pressing enthusiasm about the Walter Slezak NBC -TV May 17 (8:30 -9 p.m.) Life of Riley, vehicle. Shulton Inc. also is bowing out. May 13 (9:30 -10:30 p.m.) Robert Gulf through Young & Rubicam. An official at Wesley Assoc., Shulton's Montgomery Presents, S. C. Johnson & May 17 (9-10 p.m.) Chevy Show, agency, said the cosmetics firm had nothing Son through Needham, Louis & Brorby Chevrolet through Campbell- Ewald. against the Slezak series, only wanted to and Mennen Co. through Grey Adv. May 18 (8 -9 stick with the post -Phil Silvers time period, May 13 -17, 20 -22 (1:30-2:30 p.m.) p.m.) Perry Como Show, participating and that "we'll probably go along with Lever Club 60, participating sponsors. sponsors. on whatever property they decide upon." May 13 -17, 20 -22 (3 -4 p.m.) Matinee May 19 (9 -10 p.m.) The Alcoa Hour, Lever is more or less committed to the Tues- Theatre, participating sponsors. Aluminum Corp. of America through day time slot. Lever had wanted to share May 13, 20 (8 Fuller, Smith & Ross. sponsorship with Scott Paper Co. of NBC - -8:30 p.m.) Adventures TV's Gisele MacKenzie Show but lost out of Sir Lancelot, Whitehall Pharmacal May 20 (9 -10 p.m.) Washington when Benton & Bowles signed for the al- through Ted Bates and Lever Bros. Square, Helene Curtis through Earle ternating weeks on behalf of its newest cli- through Sullivan, Stauffer, Colwell & Ludigan and Royal -McBee Corp. ent, Schick Inc. Bayles. through Young & Rubicam. Although CBS officials were reluctant to Page 36 May 13, 1957 BROADCASTING TELECASTING television audience leadership in baltimore's 3- station market

March Nielsen reports that WMAIL-TV garners

share of WMAR-TV measured total audience coverage

with all these quarter -hour homes in 1 week :. .

NSI area ...... 28,510,300 Beyond NSI area ..16,222,500 Total 'A hr. homes 44,73.2,800

7 AM- Midnght, Sundoy Ihru Satordoy In Maryland, most people watch frIM A R o T V C H A N N E L 2 S U N P A P E R S T E L E V I S I O N B A l T I M O R E, M A R Y L A N D

Telephone Mulberry 5 -5670 * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY, Inc, New York, Detroit, St. Louis, San Francisco, Chicago, Atlanta, Dallas, Los Angeles WBRE -TV Means PERFECT PICTURE COMMUNICATION to the people of 19 Counties in N.E. Pennsylvania

An apple or a lovely lady individually make a pretty picture . . .

together they communicate a message . . . and that message is natural picture perfection which your clients products or services get on WBRE -TV ... in full -color or black and white. And with 2,000,000 potential customers to see your message WBRE -TV is the one station in Northeastern Pennsylvania that guarantees coverage and eye appeal.

AN`_. BASIC BUY : National Representative : The Headley -Reed Co. Counties Covered: LUZERNE LACKAWANNA LYCOMING COLUMBIA SCHULYKILL NORTHUMBERLAND MONROE PIKE WAYNE WYOMING SULLIVAN SUSQUEHANNA BRADFORD UNION LEHIGH SNYDER MONTOUR CARBON CLINTON

An interesting method of communication was used in 1690 by Amatons a French physician who conceived the idea of sig- nalling with flags and crossbars on poles and reading these signs with the telescope. Unfortunately. Amatons did not have the courage to push his theory and others profited by the system he originated. Cumbersome adaptations of Amatons' signal posts were used in this country during the Revolutionary War. A barrel, a flag and a basket mounted on a pole were used to convey a variety of messages by changing the position of the articles. ADVERTISERS & AGENCIES TV NETWORK BUYS AND BUYERS

THE FIRST six advertisers in the are foods, soaps and toiletries, and top 10 in network television in to a slightly lesser degree, auto- February retained their ranking set motive, tobacco and drugs. More TOP TEN ON TV NETWORKS in the preceding month, according than half of the total gross billing FEB. 1957

to a compilation of Publishers In- (actually close to 60 %) on the tv 1. PROCTER & formation Bureau figures. networks for the first two months GAMBLE $3,740,243 Changes occurred, however, in is scored by the total of these cate- 2. COLGATE- the seventh spot where Lever Bros. gories. PALMOLIVE 1,452,702 moved in with a gross expenditure Of unusual interest was the fact 3. CHRYSLER CORP. 1,432,575 of over $1 million for the month. tv that the leading network adver- 4. AMERICAN HOME The advertiser actually replaced tiser in each product group in PRODS. 1,425,494 General Motors, which slipped out February was in nearly every case 5. GENERAL FOODS 1,393,083 of the leading 10. Ford, in the the same advertiser that led the 6. GILLETTE CO. 1,064,280 seventh spot in January, moved to category in the same month a year No. 8 in February, while Bristol - ago. 7. LEVER BROS. 1,008,779 Myers and R. J. Reynolds re- Thus, irrespective of the vari- 8. FORD MOTOR CO. 958,884 mained in the ninth and tenth posi- ances in the makeup of the top ten, 9. BRISTOL-MYERS CO. 887,418 tions. there is a marked consistency in 10. R. J. REYNOLDS 850,855 The product groups making up the advertiser source of network for a bulk of network tv sales still tv money.

GROSS TV NETWORK TIME SALES BY PRODUCT GROUPS DURING FEB. '57 LEADING ADVERTISERS IN RESPECTIVE

AND JAN. -FEB. '57 AS COMPARED TO 1956 GROUPS DURING FEBRUARY 1957

Feb. '57 Jan.-Feb. '47 Feb. '56 Jan.-Feb. '56

AGRICULTURE & FARMING $ S S 32,697 S 65,091

APPAREL, FOOTWEAR & ACCESS. 218,719 502,440 287,429 562,449 BEST FOODS S 94,471

AUTOMOTIVE, AUTO EQUIP. & ACCESS. 3,732,274 8,229,164 4,830,716 10,305,603 CHRYSLER 1,432,575 BEER, WINE & LIQUOR 548,369 1,149,572 544,697 1,096,193 JOSEPH SCHLITZ BREWING 218,178 BUILDING MATERIALS, EQUIP. & FIXTURES 284,119 560,236 248,095 415,328 GENERAL ELECTRIC 69,120 CONFECTIONERY & SOFT DRINKS 671,591 1,372,211 854,344 1,731,004 COCA -COLA 276,077 CONSUMER SERVICES 361,920 721,818 35,580 98,793 AT &T 250,908

DRUGS & REMEDIES 3,787,482 7,923,275. 3,063,268 6,253,184 AMERICAN HOME PRODS. 1,203,340 FOOD & FOOD PRODUCTS 8,273,367 17,220,530 7,262,118 14,566,911 GENERAL FOODS 1,393,083 GASOLINE, LUBRICANTS & OTHER FUELS 231,054 459,852 340,854 714,570 GULF OIL 188,856 HORTICULTURE 51,720

HOUSEHOLD EQUIPMENT á SUPPLIES 1,551,190 3,466,746 2,382,084 5,044,063 WESTINGHOUSE ELECTRIC 349,820 HOUSEHOLD FURNISHINGS 256,515 461,115 206,190 406,642 ARMSTRONG CORK 174,880

INDUSTRIAL MATERIALS 1,777,900 2,500,780 780,727 1,590,536 U. S. STEEL 187,830 INSURANCE 495,132 907,176 346,119 766,369 JOHN HANCOCK 80,148 JEWELRY, OPTICAL GOODS & CAMERAS 674,886 1,378,419 389,545 673,509 BULOVA WATCH 247,764 OFFICE EQUIP., STATIONERY & 339,919 371,506 315,822 694,355 HALLMARK CARDS 145,680 WRITING SUPPLIES

PUBLISHING & MEDIA 250,112 508,302 108,756 207,181 TIME INC. 250,112 RADIO, TV SETS, PHONOGRAPHS, 319,993 837,303 649,575 1,495,880 RCA 150,425 MUSICAL INSTRUMENTS & ACCESS.

SMOKING MATERIALS 3,320,908 6,913,268 3,571,397 7,128,337 R. J. REYNOLDS TOBACCO 850,855

SOAPS, CLEANSERS & POLISHES 5,138,608 10,608,391 4,569,990 9,138,714 PROCTER & GAMBLE 3,283,130 SPORTING GOODS á TOYS 31,567 63,074 31,398 73,344 MATTEL 31,567

TOILETRIES & TOILET GOODS 7,394,338 15,882,557 6,054,021 12,517,241 COLGATE -PALMOLIVE 1,071,890 TRAVEL, HOTELS & RESORTS 77,939 153,452 41,400 103,230 PAN AMERICAN 77,939

MISCELLANEOUS 301,176 628,167 244,749 440,631 QUAKER OATS 99,861 TOTAL 39,439,078 82,941,074 37,191,571 76,089,188 Source: Publishers Information Bureau

H`}`..". :.. i,s,K ,Q¿yj'Jp;¿iä'"":¡fyy C, "' ^ hFR?M6A>n:i46 ,;,P'il.A"ANk ..WT.iYX. rK?i9l:i:Y..W.`.#H2N?: N ,mrazzameauswame BROADCASTING TELECASTING May 13, 1957 Page 39 ADVERTISERS & AGENCIES

Standard of Indiana to Use Purex Corp. has signed for full -hour, alter- Radio -Tv in 'Big Change' nate week sponsorship of CBS -TV's Perry Mason series starting Sept. 21. Series will STANDARD OIL Co. (of Indiana) will use be aired Saturday, 7:30 -8:30 p.m. EDT. its present lineup of 37 radio and 41 tv Agency for Purex is Edward H. Weiss & stations and a "new approach to television Co., Chicago. commercials" in its Midwest marketing area American Chicle Co., Long to promote its "Big Change" campaign fea- Island City, N. Y., renews alternate -week sponsorship Wring two new gasolines, the company is of announcing today (Monday). Jim Bowie on ABC -TV (Fri., 8 -8:30 p.m. The drive will run from mid -May through EDT). Agency: Ted Bates & Co., N. Y. August, stressing Gold Crown Super pre- Swift & Co., Chicago, renews sponsorship of mium and Red Crown King Size regular Fri., 3:15 -30 p.m. EDT segment of House gasolines in one of Standard's largest adver- Party (CBS Radio, Mon. -Fri., 3-4 p.m. tising campaigns in its 68 -year history, ac- EDT) for 52 weeks, effective June 7. Agen- cording to Wesley L Nunn, advertising man- THE symbolic arrangement of pens cy: McCann -Erickson, Chicago. ager. for stands Hope, which is what U. S. Pabst Brewing Co. (Blue Ribbon beer, Old Spot announcements will accent `The Big Time Corp., its agency, Peck Adver- Tankard ale), Chicago, buys Pabst Change" on Standard's news, weather, sports Mystery tising, and NBC -TV have for the Theatre, Screen Gems series with George and film programs. Several of its 17,000 1957 -58 season. Time has signed to Sanders, on NBC-TV, Sat., service station dealers plan to supplement 9 -9:30 p.m. sponsor six one -hour variety shows starting June the company program with their own locally (EDT), 22. Agency: Leo starring Bob Hope next season on Burnett Co., same city. sponsored advertising. Suggested spot an- NBC -TV. Principals who closed the nouncement copy and other aids will he deal are (l to r): William R. Good - SPOT BUYS made available to dealers. heart Jr.. vice NBC president for tv Oregon State Highway Commission, Port- New tv commercials for the two gasolines network sales; Robert E. di- Mohr, land, on May 7 starts participations in will combine animation, live action and rector of sales for U. S. Time, and Panorama Pacific on seven-station CBS Tel- special effects "to stimulate the imagination Sidney Garfield, chairman of the board evision Pacific Network, Mon.-Fri., 7 -9 a.m. of the viewer and get him to try the prod- of Peck. ucts," Mr. Nunn revealed. Agency: Cole & Weber, Portland.

NETWORK BUYS AGENCY APPOINTMENTS Main Named R &R Marketing Head Schick Inc., Lancaster, Pa., has signed as Wm. Wrigley Jr. Co. appoints Publicidad WILSON J. MAIN, vice president and di- alternate week sponsor of NBC-TV's new Badi llo Inc. (Puerto Rico agency), N. Y. rector, Ruthrauff & Ryan, New York, and Gisele MacKenzie Show (Saturday, 9:30 -10 office for its Spanish market in N. Y. area. with the firm since 1935, has been appointed p.m.) effective Oct. 5. The program already director of marketing, it has been announced Pal Blade Corp. Ltd., subsidiary of Amer- has been patted by Scott Paper Co., which by F. Kenneth Beim, president. ican Safety Razor Corp., N. Y., appoints will kick off the new series Sept. 28. Agen- BBDO, N. Y. The marketing department will coordinate cies placing the sponsorships are Benton media. Daniel & marketing, research and M. Bowles for Schick and J. Walter Thompson American Petroleum Institute appoints Gordon will continue as vice president and Co. for Scott Paper. BBDO, N. Y., to supervise preparation of director of media. The appointment, Mr. several proposed television presentations to Beim explained "marks a greatly expanded Whitehall Pharmacal Co., through Ted Bates be made in 1959 in celebration of 100th an- marketing, research and media department Inc., N. Y., and Helene Curtis, through niversary of oil industry in America. for greater depth of service to our clients." Earle Ludgin Co., Chicago. have signed to Western Airlines sponsor half-hour summer drama series on appoints Noble Adv., Mex- ico City, as associate agency of BBDO in FC &B's Hunt Dies in Chicago CBS-TV starting May 11 in Sat., 9:30 -10 p.m. period. Sponsors will handling its advertising. FUNERAL services were held Wednesday alternate. Series, S. R. O. Playhouse, vice consists of film re -runs Cranberry Institute (canned, fresh, frozen for John F. Hunt, 59, senior president, from CBS-TV director Schlitz Playhouse produced by and liquid cranberry products) appoints and member of the plans board of Revue Productions. Foote, Cone & Belding, Chicago, who died Charles F. Hutchinson, Boston. May 4 after a long illness. He started his advertising career with General Outdoor Co. in 1924 and later was account executive at ACTIVITY Maxon Inc. and Young & Rubicam before HOW PEOPLE SPEND THEIR TIME joining FC&B in 1942. Also active in civic affairs, Mr. Hunt was director of the Greater THERE WERE 122,673,000 people in the U. S. over 12 years of age during the North Michigan Avenue Assn. Survivors in- week, April 28 -May 4. This is how they spent their time: clude his wife, Bernice Brooks Hunt. and a 64.3% daughter, Mrs. John A. Juhnen. 178,927.000) spent 1.597.6 million hours WATCHING TELEVISION 53.9% 166.102,000) spent 968.4 million hours .... LISTENING TO RADIO 79.7% (97.770,000) spent 386.1 million hours .. . 'Best of Post' to Be Previewed READING NEWSPAPERS 27.7% (33.980,000) spent 139.5 million hours ...... READING MAGAZINES A PILOT film The Best of the of Post, se- 20.3% (24,903,000) spent 229.6 million hours WATCHING MOVIES ON TV 39 ries of half-hour color films for tv pro- 31.4% (38,464.000) spent 159.6 million hours ATTENDING MOVIES duced by Robert J. Enders Inc., Washing- ton, is being shown to agency representa- These totals, compiled by Sindlinger & Co., analysts. Ridley Park, Pa., and pub- tives Wednesday in New York and Friday lished exclusively by BT each week, are based on a 48- state, random dispersion in Chicago, according to an invitation sent sample of 7,000 interviews (1,000 each day). Sindlinger's monthly "activity" report, agencies by Curtis Pub. Co., Philadelphia. from which these weekly figures are drawn, furnishes comprehensive breakdowns of Curtis granted Enders rights to stories from these and numerous other categories, and shows the duplicated and unduplicated audi- the Saturday Evening Posi for the series. ence between each specific medium. Copyright 1957 Sindlinger & Co. The New York showing will be held at 9:30 All figures are average daily tabulations for the at the 33 week with exception of the "attending a.m. Guild Theatre, W. 50th St. movies" category, which Is a cumulative total for the week, aindtinger tabulations are avail- and in Chicago at 10 a.m., Esquire Theatre. able within 2 -7 days of the interviewing week. 58 E. Oak St.

Page 40 May /3, 1957 BROADCASTING TELECASTING rL. . x äL'xP, 6C I 1 sxpi/xCY.P ari.T. VNN. JUST RELEASED - - - 11.4 UVL'LATIpTx! I.\IT.111.' Up -to -Date KMTV Market UA9Ex al'Ç IxlbyF.,, aVC. I\rylLe ,II News for TIMEBUYERS l5 Complied from New 1957 Survey of Buying Power and N.C.S. No. 2!

KMTV serves a $21/2 billion "plus' market 1xl C,4YIle4. area . . . proven by new 1957 Survey of Buying Power figures and Nielsen Coverage Report data. N.C.S. No. 2 reveals KMTV serves 84 counties and more TV homes ... 412,250 ... than any other station in Nebraska, Iowa and Kansas. See your Petry representative today:

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Represented by EDWARD PETRY d CO., INC.

BROADCASTING TELECASTING May 13, 1957 Page 41 TRADE ASSNS.

RADIO WEEK GETS TOP SUPPORT IKE SALUTES RADIO May 5 -11 promotion gets full backing all across nation THE NATION's No. 1 citizen -Pres- Sweeney, Webb, Karol forecast even greater radio gains ident Eisenhower -last week added his salute to the many tributes offered in FOUR broadcast trade associations wound Representatives Assn., made Radio Week observance of National Radio Week. up the 1957 version of National Radio Week presentations in Dallas and Houston. In his In a telegram to NARTB President with the conviction that public appreciation talk he predicted that when final tabulations Harold Fellows, Mr. Eisenhower cited of the medium's national role is increasing. were available, it would show that spot radio the radio industry's "continued growth The associations-NARTB, Radio- Electron- for the first quarter of 1957 exceeded the and service" and stated that radio "has ics -Tv Mfrs. Assn., National Appliance & first quarter of 1956 by at least $20 million. become an indispensable part of Amer- Radio -Tv Dealers Assn. and Radio Adver- John Karol, vice president in charge of ican life since the birth of the industry tising Bureau -agreed this year's promotion, network sales for CBS Radio, paid tribute only 37 years ago. As a means of com- which ended Saturday, far exceeded any past to National Radio Week in a speech to the munication, [it] has served America observance. Assn. of Broadcasting Executives in Dallas by informing, educating and enter- Luncheon clubs and other organizations last week. He cited CBS Radio's $5.5 mil- taining." heard literally thousands of talks last week, lion time sale to the Ford Motor Co. and The President also extended his con- augmenting the program and announcement noted that the radio network's Monday - gratulations to the radio industry and campaigns carried on radio networks and Friday daytime sales have more than dou- noted the medium's public service "in individual stations. Dealers all over the na- bled in less than a year. times of catastrophe and natural dis- tion had special displays and public relations He said that the medium possesses "unique aster." material. characteristics in the current advertising Kevin Sweeney, RAB president, set the market" in having "affordable frequency." He pace for speechmakers in a series of lunch- stated that advertisers have "come to realize and saluted the radio as a vital link be- eon talks all over the country. At the Wash- that there must be a day to day pounding tween the government and the people. They ington Ad Club Tuesday he predicted $750 away . .. and it must be low-cost pounding. noted the growth of radio in the nation as million radio revenue in 1957. Recalling ra- This is the area in which radio excels," he one of the most important means of mass dio's transition from a glamour medium in added. media communication. Speaking to the Sen- pre -tv days to a low -cost mass medium, he Radio stations across the country joined ate on the national observance were Sens. said the local advertiser now is the biggest NARTB President Harold E. Fellows in Mike Mansfield (D- Mont.), Leverett Salt- radio customer whereas national sponsors at saluting National Radio Week on ABC onstall (R- Mass.) and Alexander Wiley (R- one time had the prime hours. Radio's Ted Malone Show last Friday. Wis.). In 10 years, Mr. Sweeney said, radio will Four different local cut -ins were arranged From individual stations BT received be a $2 billion medium. He predicted it will during which officials of the affiliated sta- these reports of Radio Week activity: fit perfectly into the new "suburbia" markets tions could develop, on a local basis, points WAAB Worcester, Mass., opened radio that are developing around the nation. He which Messrs. Fellows and Malone were week with Vera Green, station personality, said "excitement has returned to radio ad- making in the main body of the network doing her broadcast from a jet training plane vertising," illustrating the point with re- feed. These of flying at 18,000 ft. The flight was arranged corded commercials. The news potential of (1) what effect an interruption in station to call attention to radio's mobility. radio is just starting to be realized, he said, broadcasting would have on the com- Connecticut Gov. Abraham A. Ribicoff adding that radio once again is "fashionable" munity; (2) highlights of the stations' early issued a proclamation citing radio stations with advertisers and agencies. He presented days; (3) attention -getting local broadcasts in that state for "displaying an enlightened success stories dealing with radio advertising of past or present and (4) local public serv- awareness of their civic duty in the cultural campaigns staged by Listerine and Whit- ice features. and educational fields." man candy. Three U. S. senators, in addresses on the ABC Radio President Robert E. Eastman Larry Webb, managing director, Station Senate floor, cited National Radio Week gave a special talk over the network on

GOVERNOR Cecil H. Underwood of W. Va. WISCONSIN joined in the general tribute paid to radio during this month. issued a commendation for state broadcasters Watching as Governor Vernon Thomson signs the state proclamation are during National Radio Week. Tom Garten, as- (1-r) : Ken Schmitt, general manager of WIBA Madison; Edwin Conrad, sistant manager of WSAZ -AM -TV Huntington, executive secretary of the Wisconsin Broadcasters' Assn.; Ben Hovel, general and John T. Gelder Jr., general manager of manager of WKOW Madison, and H. B. McCarty, director of WHA, the U. WCHS-AM -TV Charleston, were present. of Wisconsin station. Page 42 May 13, 19S7 BROADCASTING TELECASTING Another facet of the fabulous story

ONLY THE PIANO IS A PROP Meet the Waking Crew, 23 strong and alive, every morning on WSM

If there is a difference... it's WSM RADIO 50,000 WATTS, CLEAR CHANNEL, NASHVILLE BLAIR REPRESENTED

BROADCASTING TELECASTING May 13, 1957 Page 43 an OPEN LETTER

to a worthy competitor .. .

The trade journals have carried a series of highly interesting full page ads under your call letters which claim ... "more listeners, more coverage than any other full-time station in the entire State of Texas." Also you have purported to have ... the only full-time 50,000 watt station in the Dallas -Ft. Worth area." Claims should be substantiated by facts if they are not to mislead. Therefore, we feel it is necessary to set the record straight on Texas Radio and NCS # 2. Item: WFAA -WBAP -820 is a "fulltime" 50,000 watt NBC affiliate.

Item: WFAA -WBAP -820 is the only "clear channel" class lA station in North Texas.

Item: WFAA -WBAP -820 has more listeners, more coverage than any other station in Dallas -Ft. Worth.

Item: WFAA -WBAP -820 has more listeners, more coverage than any other station in the entire state of Texas.

Please examine the figures from the very latest NCS # 2 in the adjacent column. After a quick look to set the record straight, it's clearly seen why ... for the most coverage, the most listeners, and the most results ... most advertisers use WFAA -820! Cordially yours,/ i

Alex Keese, Director WFAA RADIO

WFAA -820 50,000 WATTS NBC DALLAS, TEXAS Here are the facts from NCS'2 for the Dallas -Ft. Worth Stations:

STATION MONTHLY WEEKLY WFAA -WBAP -820 IN) 591,740 544,000 Network Station (C) 510 750 463,720 WFAA -WBAP -570 (A) 283,960 256,260 Station "A" (I) 183,760 167,230 COVERAGE Station "B" (M) 93,770 85,350 Station "C" (M) 74,790 71,250

Station "D" ( I) 49,810 45,700

Station "E" I I ) 46,090 39,220

DAYTIME NIGHTTIME STATION WEEKLY WEEKLY WFAA -WBAP-820 (N) 512 650 353,390 Network Station (C) 402,790 302,620 WFAA -WBAP -570 (A) 248,900 157,310 Station "A" (I) 164 790 61,170 CIRCULATION Station "B" (M) 81,870 36,460 Station "C" (M) 64,970 36,690

Station "D" ( I ) 43,140 16,150

Station "E" I I ) 39,220 Daytime only

Here are the facts from NCS'2 for the first six stations in the entire state of Texas:

STATION MONTHLY WEEKLY WFAA -WBAP-820 (N) 591,740 544,000 Dallas Network Station "C" 510 750 463,720 San Antonio COVERAGE Station (N) 353,920 314,510 WFAA -WBAP -570 (A) 283,960 256,260 Houston Station (C) 234,140 214,730 Houston Station (N) 217,600 196,340

DAYTIME NIGHTTIME STATION WEEKLY WEEKLY WFAA -WBAP -820 (N) 512,650 353,390 Dallas Network Station "C" 402 790 302,620 San Antonio CIRCULATION Station (N) 246,660 235,250 WFAA -WBAP -570 (A) 248,900 157,310 Houston Station (C) 200,050 115,940 Houston Station (N) 185 510 103,270 W FAA

5705000 82050 000 wwT15 wrT5 D A L L A S

N B C A B C T Q N TRADE ASSNS.

REMINDING the community of the achieve- MAY was declared Radio Month in Philadelphia by Mayor Richardson ments of radio, Mayor Raymond R. Tucker Dilworth. Gathered to receive the tribute to the city's stations were (seated, issued a Radio Week proclamation in St. Louis. 1 -r): Joseph Tinney, WCAU; Mayor Dilworth and Benedict Gimbel Jr.,

Mayor Tucker (1), was presented with a port- WIP. Standing (1-r) : James J. Gray, WFLN; Lloyd E. Yoder, WRCV; able transistor radio by Elzey Roberts Jr:, (r), George Kohler, WFIL; Jack Mahoney, WIBG; William A. Banks, WHAT; president of KXOX that city, and Chet Thomas, Patrick Stanton, WJMJ; Murray Arnold, WPEN; Robert Klein, WDAS, and vice president -general manager of the station. Austin Marshall, director of the Philadelphia Broadcasters Assn.

"The Power of Radio" and noted "the re- and portable radios to patients in four area Personalities on all Charlotte (N. C.) sponsibility of radio to be ready at all hospitals. radio stations, WBT, WSOC, WAYS, WIST, times to reach its audience with news and In a proclamation, Pittsburgh Mayor WGIV and WWOK made spot announce- entertainment." He stated that a radio net- David L. Lawrence praised radio for its ments all week in salute to radio. work can reach millions at the flick of a "many signal contributions to the economic, Five Cleveland, radio stations -KYW, switch and that "this is our power." technological and cultural development of WERE, WGAR, WHK and WJW- worked Monitor carried a salute to radio by the our society." together and broadcast spot announcements four network heads: ABC's Robert East- WILY gave 10 Pittsburgh away RCA prepared by RAB. Station breaks were given man, CBS' Arthur Hull Hayes, MBS' Victor clock radios, one every hour on the in following form: "This is station XXX Richard B. Poor and NBC's Matthew J. hour, during a special broadcast day. Culligan. As its contribution to National Radio joining stations such-and -such in saluting In observance of the special week, the Week, the Pittsburgh Radio -Tv Club con- National Radio Week." West Virginia Governor Cecil H. Under- City Council of Oneonta, N. Y., approved ducted . a "Go-to-the-Church-or-Synagogue- the renaming of its Main St. to WDOS Ave. of-Your-Choice" campaign. wood issued a proclamation urging people All WDOS announcements for Main St. WWDC Washington conducted a contest throughout the state to observe National sponsors gave their addresses as WDOS to find the most unique radio listener in its Radio Week. Ave. area and presented the winner with a Zenith WSAZ Huntington, W. Va., observed ra- WENE Endicott, N. Y., distributed roses transistor radio. dio week with merchants and advertisers

AND YET another observance, this time in St. Petersburg, THE SECOND annual observance of National Radio Week was Fla., where Mayor Samuel B. Johnson gave official approval marked by Governor Averell Harriman of New York. Atten- to the occasion. Pleased observers at the signing were (1-r): tively observing the signing of the proclamation were (1-r); Fred P. Shawn, WSUN; Art Mundorff, WPIN, and Marshall E. R. Vadeboncoeur, president of WSYR Syracuse; Welling- Cleaver, WISP, who represented the three St. Petersburg ton Wales, director of the N. Y. State division of publicity, stations. and Merle Galusha, general manager of WGY Schenectady. Page 46 May 13, 1957 BROADCASTING TELECASTING LAKE CHATUGE, luring fishermen to its bass -filled waters, lies tucked away among the gently sloping mountains of northeast Georgia -an area fully covered by WAGA -TV, also famous on the Georgia scene. Covering more than half the state's population with over half of the retail sales and spendable income, WAGA -TV consistently gains top ARB and Pulse ratings. It's the No. 1 television station in the Southeast's No. 1 market.

STORER BROADCASTING COMPANY SALES OFFICES NEW YORK -625 Madison Ave, CHICAGO -230 N. Michigan Ave. SAN FRANCISCO -111 Sutler St.

Represented Notionally by THE KATZ AGENCY, Inc. TRADE ASSNS.

acting as guest announcers. In addition, local RAB Radio Survey Studies given to: Thomas D'Arcy Brophy, national drugstores carried "Radio Sundaes." Engineers' Listening Habits chairman of Advertising Week for 1957 and WGN Chicago conducted a "Why I Like chairman, Kenyon & Eckhardt; John P. Radio" contest and gave a luncheon for IN ITS continuing analysis of radio listening, Cunningham, president of "task force" club from churches, hospitals, schools and Radio Advertising Bureau now turns its agency Cunningham & Walsh, and Eugene various other fields. Chicago Mayor Richard spotlight on engineers. The new study en- McKim, vice chairman of the national com- Daley issued a proclamation citing radio and titled "The Radio Listening Habits of En- mittee and advertising manager, Western its service. gineers," was conducted by Pulse Inc. and Farm Life, Denver. indicates that virtually all men in the engi- The Paragould (Ark.) Kiwanis Club in- Elon G. Borton, AFA president neering profession are regular radio listen- and gen- vited owners of KDRS that city to a luncheon eral manager, was ers. awarded a Medal for and surprised them with a special radio ap- Distinguished Service to Journalism and preciation program which was broadcast. Among the facts divulged by this study Advertising by the U. of Missouri School WCCO Minneapolis offered to repair one are nearly half of the engineers who hear of Journalism in ceremonies saluting Jour- out-of-order radio for each of the first 10 radio are regular listeners to automobile re- nalism Week there. persons to telephone the station. ceivers, three out of four of these listening KCMG Kansas City saluted radio with en route to work, and half tuning in after contests for listeners, statements from civic work. Other favored listening posts are, in Pioneers' Party to End Season leaders, special on- the -spot reports from this order, kitchen, bedroom and living RADIO PIONEERS will wind up this sea- and a KCMG "News Cruisers" saturation room. Radio news is the program preference son with a party Wednesday at the Nicholas campaign of jingles prepared by RAB. of more than nine out of every ten engineer Murray Butler Room of the Columbia U. Longview, Tex., Mayor J. Clyde Tomlin- "radio regulars" with musical programs a Club, New York. A Radio Pioneers' honor son issued a proclamation commending close second choice. At least seven of every roll will be established, inaugurating an KFRO that city and citing radio's contribu- ten listen to radio before going to work and honorary life membership for those mem- tions. an even greater percentage are in the audi- bers who have "retired" from active busi- California Governor Goodwin J. Knight ence between leaving work and bedtime, ness within the past year. New officers for issued a proclamation in connection with RAB claims. the coming year will be inducted. They Radio Week. The results of this study have been pub- are Gordon Gray, vice president, RKO- KCBS San Francisco and WEEI Boston lished in a folder which RAB is distributing Teleradio, president; Jeff Sparks, United exchanged tapes of their personalities who to members, agencies and station representa- Nations radio officer, vice president; Arthur saluted radio week. All tapes "emphasized tives. Simon, advertising manager, Radio -Tv the national aspect of radio, especially the Daily, vice president; Ralph Weil, general CBS Radio Network." manager, WOV New York, vice president; KGFJ Hollywood carried tapes 24 hours N. Y. AWRT Elects Helen Hall E. B. Lyford, NBC station relations, secre- a day for the entire week of different per- HELEN HALL, "roving reporter" for president, Associated sonalities who saluted radio. tary; Charles Wall, NBC's Monitor and conductor of MBS' Music Publishers, treasurer; M. J. Shapiro, KYA San Francisco used the theme "Ra- Living World, was elected president of the Broadcast Music Inc., executive secretary. dio Is Bigger than Ever" and publicly dis- New York chapter in played the of American Women "World's Largest Microphone" Radio which was a self- contained remote broad- a year term. Other officers elected for one Court Coverage Increasing casting unit and public address system year were: Mimi Hoffmeir, manager of pro- COVERAGE of court trials by radio, tv measuring 14 feet in height. It was a gram analysis, NBC, first vice president; Jo and newspaper cameras is increasing despite replica of the KYA studio microphone. Anne Welsh, CBS-TV story department, the restrictive Canon 35 of the American The Southern California Broadcasters second vice president, and Babette Doniger, Bar Assn., the annual Law Day of George Assn. selected a "Miss Radio Week" to Editorial Films Inc., corresponding secre- Washington U. Law School was told May represent Southern California radio during tary. Elected for two-year terms were: 4 in a debate on court coverage. the week. Mary McDonnell, audience promotion as- Vincent T. Wasilewski, NARTB govern- sistant, WNYC New York, radio director: ment relations director, showed the film of Grace Johnsen, director of continuity ac- the John Gilbert Graham murder trial in ceptance, ABC, network director, and Kate Denver. Richard P. Tinkham, Indiana at- Stahl, Dudley, Anderson & Yutzy, director torney and ABA public relations commit- to represent associates. Lillian Okun, writer - tee head, said the camera has an important producer, WMCA New York, now is ex- psychological effect in trials. Herbert Bruck- officio president. er, Hartford Courant editor, contended microphones and cameras guarantee a fair Miss. UP Broadcasters Elect trial. He and Mr. Wasilewski argued the public is entitled to full coverage. DICK SANDERS, news director of WJDX- AM-FM and WLBT (TV), both Jackson. Miss.; and John Bell, manager of WCMA Tv Allowed in Florida Chamber Corinth, Miss., were re- elected president and TELEVISION cameramen are allowed in vice president, respectively, of the Missis- the Florida House of Representatives under sippi UP Broadcasters Assn. at the group's a rule adopted by that body. While the annual meeting in Biloxi on April 26. question has not come up in the Senate, tv The broadcasters, representing nearly all newsmen have telecast that body's proceed- of the 42 UP radio and tv clients in that ings this session without interference. state, voted unanimously in favor of a resolution praising the UP for its progress in local news coverage. Goldenson to Address RTES LEONARD H. GOLDENSON, president of American Broadcasting- Paramount The- AFA Honors Ad Week Leaders atres Inc., will speak Wednesday at the in- ADVERTISING Federation of America has stallation of officers of the Radio & Tele- FCC Comr. Rosei H. Hyde checks the recep- awarded distinguished service plaques to vision Executives Society at a luncheon at tion on a horse wired for sound by WWDC three advertising leaders active in February's the Palm Terrace Room in the Hotel Roose- Washington to mark National Radio Week. National Advertising Week. Plaques were velt. New York. Page 48 May 13, 1957 BROADCASTING TELECASTING pick a number from

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Write, wire or phone now to determine if your market is still available. MGM TV A SERVICE OF LOEW'S INC.

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the fabulous features that TRADE ASSNS.

Georgia Broadcasters Help Cut Weekend Automobile Death Toll GOV. Marvin Griffin of Georgia and State Patrol director, Col. W. C. Dominy, con- gratulated the Georgia Broadcasters Assn. for its part in a statewide traffic safety program called "Deathless Weekend." During the weekend of the program there were only two fatalities from May 4-5 compared to 15 during the like 1956 period. Stations throughout Georgia remained on the air for the 54-hour period, preaching caution and featuring on- the -scene mobile unit radio reports of accidents. Col. Dominy, praising the promotion, said, "It was such a fine piece of work, I wish we could stage such a program every weekend."

Churchman Asks for Free Time FREE broadcast time for religious programming and establishment of station policy for religious telecasts were recommended by a Protestant church leader at a meeting of the Church Federation of Greater Chi - cago's radio -tv department. The Rev. Everett C. Parker, director of There's only one Skowhegan . . the communication office, Congregational Christian Churches, described the practice ... it's inMAINE of selling such program time as a "threat" to free religious expression. Moppets and mothers here, as elsewhere, TvB to Ponder Aid to Retailer are devoted to ROMPER ROOM on Channel HOW television can help the retailer will be SIX the theme of a special "bread and butter" presentation to be staged May 22 by Tele- vision Bureau of Advertising at the three - Quoting Marge Pressey, in her weekly Somerset Reporter column, day midyear convention in New York of the Diary of a Skowhegan Mother of Six: National Retail Dry Goods Assn. TvB officials-as yet undesignated -will take active part in the presentation, one of many staged "In my opinion, one of the very best programs on TV for pre- by all media representatives from May school children these days is Romper Room on Channel 6 at 9 :30 a.m. 20-22. ... Miss Connie, Romper Room's `teacher,' is such an attractive person and has such a lovely personality, the children just adore her ?' Vermont Enacts Free News Law A NEW freedom of information law has What do Romper Room sponsors say? been enacted in Vermont, backed by support of broadcasters and newspaper inter- MAINE SAVINGS BANK-"We have found Romper Room success- ests. The bill restricts closed sessions by ful in soliciting new accounts among the younger age groups and their legislative groups. Penalty is up to $500 fine for violation. parents."

OAKHURST DAIRY -"A quality presentation combining child development and entertainment values with unique sales- service appeal." RADIO NEWS VALUE RADIO's immediacy as a news me- KIDDYLAND-"Romper Room is excellent as a vehicle of both edu- dium was demonstrated Thursday to cational influence and has many new the Jersey City (N. J.) Kiwanis Club entertainment. It brought cus- by Donald N. Martin, NARTB public tomers to us." relations assistant to the president. As he closed this talk, a newscast from WAAT Newark was fed to the Ki- We say: "See your nearest -TV man availabilities." WEED for wanians. This newscast included a summary of the remarks. Mr. Martin said in his talk that news is being broadcast in increasing volume, with Portland networks now having hardly a half - WCJH- 1 hour in the day without a news pro- Maine gram.

Page 50 May 13, 1957 BROADCASTING TELECASTING WE'RE 7 THE HIGHEST COMMON DOMINATOR

It's common for WBT to dominate, but thanks to Henry Clay of KWKH, Shreve- port, who had the contest, to the contestants who had the curiosity, and to Nielsen, who had the confirmation, now we know:

That WBT Radio is one of the top three Metropolitan stations in the nation in margins of weekly audience superiority over its next home -county competitor, both locally and in total audience reached.

These margins of superiority are leads of 72.5% in home county audience and of 894.9% in station total homes reached weekly.

This type of dominance is a common occurrence in WBT history, ancient and modern. First licensed broadcasting station in the Southeast, 50,000 watt WBT today, in its 36th year, also has the largest share -of- audience (Pulse) in Charlotte, morning, afternoon, and evening, Monday through Friday, the biggest stable of talent, the brightest showcase of awards, including a 1957 Ohio State -in short, the big -time radio operation in its rich area.

It will be common for you to dominate, too, if you're on WBT.

WBT Radio CHARLOTTE Colossus of the Carolinas

JEFFERSON STANDARD BROADCASTING COMPANY Represented Nationally by CBS Radio Spot Sales

BROADCASTING TELECASTING May 13, 1957 Page 51 TO O! N 1

NCS # 2 SHOWS WOAI HAS MORE LISTENERS COVERAGE ... MONTHLY WEEKLY / DAILY

WOAI HAS

248 p7 MORE RADIO HOMES Q than SAN ANTONIO STATION =2

Q MORE DAILY 363 han SAN ANTONIO STATION 2

Q MORE WEEKLY COVERAGE 280% than ANTONIO STATION =2

Count 50% counties - count all counties - count circulation in radio homes reached and, as usual, it takes BIG WOAI RADIO to cover BIG SOUTH TEXAS (and lots of bonus area, tool) Get the detailed story from your Petry -man or write WOAI Radio Sales.

NBC AFFILIATE Represented Nationally by EDWARD PETRY and COMPANY INC.

Page 52 ,Way 13, 1957 BROADCASTING TELECASTING GOVERNMENT

over rates and programming of individual CELLER DRAFT MEETS OPPOSITION licensees. It also implies the FCC should confidence on network - Some members of House antitrust unit not satisfied remove the seal of station affiliation contracts and make them 30 -page staff draft opposes option time, must -buys public. The report opposes any lengthening of A STRONG movement got under way on ington in late June and early July and again the present three -year license term for broad- Capitol Hill last week to draw the sting in New York the second half of September cast stations. It also calls on the FCC to for- from the staff -drafted report of the House 1956. bid any lengthening of the present two -year Judiciary antitrust subcommittee investiga- The staff report, which has been in the rule on network affiliation contracts. ting television broadcasting. hands of committee members for the last On the must -buy question, which aroused At the first executive session of the sub- two weeks, presses the FCC to broaden the a great deal of heat during the committee committee last Monday at which the sug- scope of its deintermixture proceeding. It hearings. the staff expresses no opinion on gested report was on the agenda, a spirited calls for more deintermixed areas than have the legality of this practice as a violation discussion among the seven committee mem- been authorized in the February moves. of the antitrust laws. However, the report bers took place, it was understood. Another It also chides the FCC for not acting more states that this practice deprives national meeting on the controverted report is sched- vigorously in pending vhf comparative hear- advertisers of "untrammeled" freedom of uled to take place today (Monday). ing cases. Earlier final decisions in some of choice of markets. It suggests the FCC might would have promulgate a regulation forbidding stations Rep. Emanuel Celler (D -N. Y.), chair- the major metropolitan cities important from affiliating with a network engaging man of the group, estimated the final com- equalized facilities in markets in method of doing this, mittee report may not be ready for two much sooner, it says. this practice. One the report suggests, is for the FCC to permit weeks to a month. One of the most significant sections of the proposed report refers to the network's the networks to charge a gross minimum One committee member expressed the "sheltered" position as related to their finan- line charge. opinion the report when issued would be cial returns on invested capital. Although One of the most specific of the staff's more "reasonable" than the recommenda- the report declares that networks' profits are recommendations is its call for the abolition tions drafted by the staff. "modest" compared to those from maga- of option time provisions of network -sta- The draft report, running to about 30 zines, newspapers and motion pictures, it tion affiliation. Option time, the report says, pages in printed, galley form, strongly rec- implies that because the networks use a has a "detrimental effect" on competition. ommends that the FCC act to abolish net- public facility (the air) the financial returns This practice. the staff declared, does not work option time and must -buy practices. should be regulated. "comport" with Congressional intent. It also raps the FCC for not holding a It also recommends against relaxation The staff says it found a similarity be- hearing on the 1955 exchange of stations of the present multiple ownership limita- tween network option time and the block - between NBC and Westinghouse Broadcast- tions. This forbids any single entity to own booking practice of the motion picture in- ing Co. more than seven stations in any of the three dustry before that practice was outlawed in The report comes out staunchly against broadcast areas -am, fm and tv. In tele- the famous Paramount case in the early any change in the present multiple owner- vision, the rule limits ownership to no more 1940s. ship rules, in the present three -year license than five vhf outlets. If the FCC does not move against option terms, and in the present two -year network In an allusion to purported tie -in sales of time, the report states, the Judiciary Com- affiliation period. network-owned programs and time sales to mittee may wish to introduce legislation to It calls on the Commission to make public advertisers, the report calls on the Depart- forbid it under the antitrust laws. the terms of network affiliation contracts. ment of Justice to continue "with the utmost In another section, the report calls on the The draft report urges the Department of vigor and dispatch" its announced investi- FCC to amend its chain broadcast rules to Justice to act against purported tie -ins be- gation of these alleged practices. permit more latitude for other stations in tween network -owned programs and the sale The FCC, the report declares, should scru- the same area as a network affiliate to of time to advertisers, and also to examine tinize network affiliation contracts more carry network programs-if the programs the monopoly aspects of the industry-owned closely for conflicts with the chain broad- are refused by the affiliate for the time pe- BMI. cast rules, which forbid network control riod they are offered. Under present practice, At one point the report discusses the rate of return on invested capital of the networks, and, although ascribing these profits as FCC 'LEAKS' CHARGED ON HILL "modest" in comparison to the net income of comparable media, emphasizes that net- THAT Washington institution -the the FCC, the Federal Trade Commission, works are using the public domain and li- "leak"-was the subject of concern in the Interstate Commerce Commission, censed facilities to purvey their programs. two quarters on Capitol Hill last week. the Federal Power Commission and There is an inescapable implication in Sen. Henry M. Jackson (D- Wash.) pro- others-should be judicial in practice on that section of the proposed report that net- posed a thorough investigation of all fed- judicial matters; they should operate as work income should be regulated. eral regulatory agencies-including the do our courts, with real secrecy." He Committee members who are questioning FCC -to probe information leaks by added he was thinking of legislation to various aspects of the draft report include government officials. make the unauthorized release of infor- both Democratic and Republican members, And the proposed television report of mation a criminal offense. it was known. In addition to Rep. Celler, the Celler antitrust subcommittee (see The staff -written draft of the House the committee comprises the following: story this page) refers to the "air of infor- Antitrust Subcommittee states that "for Democrats -Peter W. Rodino Jr. (N. J.), mality" which has been practiced by the at least 10 years an air of informality Byron G. Rogers (Colo.), Lester Holtzman FCC. has pervaded the actions before the Com- (N. Y.); Republicans-Kenneth B. Keating Sen. Jackson heads the Senate Investi- mission. . . . [This practice] has per- (N. Y.), William M. McCullough (Ohio), gating subcommittee looking into an al- mitted the Commission's processes to be and William E. Miller (N. Y.). leged Civil Aeronautics Board "leak" last discussed repeatedly by interested par- Subcommittee staff members include year, which resulted in stock profits for ties." This, the staff declares, is "repug- Herbert N. Maletz, chief counsel; Kenneth those who received inside information nant to the principle of quasi -judicial R. Harkins, co- counsel; Samuel R. Pierce that the board had authorized Northeast procedures." Jr., associate counsel, and Leonard Appel Airlines to fly the lucrative New York - It recommends that the FCC adopt a and Julian H. Singman, assistant counsel. Miami air route. He observed last week: code of ethics outlining the conduct of The television hearings before the House "All the quasi-judicial bodies -such as staff and commissioners. Judiciary subcommittee took place in Wash- BROADCASTING TELECASTING May 13, 1957 Page 53 NATIONAL NAVAL MEDICAL CENTER: one of a series of impressions of Washington by T. Miyashita commissioned by WTOP Television at Broadcast House, Washington, D. C. Operated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales 1 NATIONAL NAVAL MEDICAL CENTER by T. Miyashita Second of a series of impressions of Washington commissioned by WTOP Television at Broadcast House, Washington, D. C. Operated by The Washington Post Broadcast Division Reprints of this series available on request. GOVERNMENT ,y,, ..>z H /i // k a station holding first refusal rights may fX,/ty broadcast network programs on a delayed basis. The FCC's action in approving the NBC- Westinghouse stations swap receives some of the harshest criticism from the staff. In its report, the staff flatly states that the Com- mission rejected its own staff's recommendation that a hearing be held. The committee staff also chides the FCC for not maintain- Óiïïi%% ing "adequate" liaison with the Justice De- partment on this case. "The Commission." the report reads, "fell far short of protect- FOR ing the public interest in not holding a ALL OF hearing." In the NBC -Westinghouse transaction, which took place in 1955, NBC acquired WBC's KYW and WPTZ (TV) Philadelphia Northeast in exchange for the network's WTAM -AM- FM and WNBK (TV) Cleveland plus $3 million. There were unconfirmed charges that NBC had threatened to withdraw its Michigan affiliation with WBC stations unless Westing- house acquiesced to the swap. The exchange is the subject of a government civil antitrust suit (see story page 62). The committee staff calls on the FCC to examine "scrupulously" the antitrust background of all licensees. The Dept. of Justice should investigate the monopoly and conspiracy aspects of the BMI- broadcasters "combination," the staff suggests. This combination, it says, has the power to fix charges on music. The staff also refers to what it calls the "lack of action" by the Commission in its long -pending investigation of AT &T line charges for tv intercity connections. FLINT This proceeding stems back to 1948 when there were complaints that AT &T intercity charges for television stations and networks were too high and that there were not suf- ficient facilities between cities to permit each network to feed its own affiliates at its own discretion. In 1954 a corollary action was begun looking to authorization of privately owned microwave relays to bring network programs from large city stations to outlets in smaller communities. Network domination, no fault of the net- For the first time, a perfectly tailored signal for all of works, is termed "inimical" to the "democratic processes" and the antitrust laws. The Northeast Michigan. To Flint add Saginaw, Bay City, and report points to what it terms a potential conflict for a network between network - the rich Thumb Area, plus the heart of Michigan's vacation - owned stations and affiliated stations in regard to network practices and business deal- land. The NCS #2 shows WFDF as the outstate regional ings. leader and this BIG new signal will add even more. Let Long term talent contracts are described as "restrictive" and as having "deleterious WFDF's BIG audience . . . BIG coverage be your key effects." buy for Eastern Michigan. Katz has full details. DJ Show May Incur Cabaret Tax THE U. S. Internal Revenue Service has ruled that if a disc jockey broadcast from a restaurant or cocktail lounge serves to entertain restaurant patrons as well as a radio WFDF 910 audience, the establishment must pay 20% cabaret tax. Such a radio show, under such NBC affiliate in Flint, Michigan, represented by the Katz Agency circumstances, says the IRS in the May 6 Internal Revenue Bulletin, constitutes "a public performance for profit," necessitat- ing tax payment on admission, refreshment, service or merchandise for patrons. BROADCASTING TELECASTING May 13, 1957 Page 57 GOVERNMENT

Program Producers to Meet are the FCC, FTC, Civil Aeronautics Bu- er- players, but contained no proposal to re- reau, Civil Aeronautics Authority, Federal move tax With FCC Network Study Group the 10% on all- channel television Power Commission, Interstate Commerce sets. program producers who INDEPENDENT Commission, the Food & Drug Administra- The tax measure, however, may reduce the demands for financial and are fighting FCC tion, and the Securities and Exchange Corn- government's excise tax "take" by as by the much other economic data-subpoenaed mission, Rep. Moulder has said. The con- as $900 million a year. It was drafted by the earlier this FCC's Network Study Staff gressman noted that the probe will be con- House Excise Taxes Subcommittee headed 61-have been month (BT, April 29, May ducted simultaneously among many of the by Rep. Aime J. Forand (D- R.I.). a conference with the FCC's Net- granted agencies. In hearings held last and Committee, the group of four November De- work Study cember before Rep. who are guiding the Com- Forand's subcommit- commissioners House tee, broadcasters, RETMA officials and the network study. Unit Reports Bill mission's Senate Commerce Committee urged removal The meeting was set for tomorrow (Tues- To Tax Players, Recorders of the excise tax on tv sets as a major means in Washington. The conference was day) A 450-page omnibus bill to revamp federal arranged at the request of Harry M. Plotkin, to help uhf television [BT, March 25]. excise tax laws- approved May 2 the counsel for Entertainment Productions Inc., by Their proposal to remove the tv tax from House one of the program producers under sub- Ways & Means Committee -included tv sets was deferred for later action, but poena. Other production companies involved a new 10% tax on the manufacturers' sale Rep. Forand has not said when further dis- in the squabble are Officials Films, Ziv Tele- price of wire and tape recorders and record- cussion would be held on the matter. vision Programs, Television Programs of America, Screen Gems, and MCA -Tv Ltd. and its Revue Productions, subsidiary. The program producers at a hearing in a ago argued that the New York fortnight The prevailing wind on THAT FCC VACANCY FCC has no right to subpoena financial and WEATHERVANE: economic information. Counsel for the seven 'SMART MONEY' in Washington last FCC General Counsel Warren G.. companies charged that such information week was being bet on Comr. John C. Baker, who a year ago was reportedly was not relevant to the network inquiry. Doerfer to succeed George C. McCon- in the running for the chairmanship of They moved to squash the subpoenas. FCC naughey as FCC chairman. the Civil Aeronautics Board. Chief Hearing Examiner James D. Cunning- But there was no odds -on favorite in Samuel Leonard Golan, since 1953 to ham heard the arguments on the motion the vastly more crowded race for the U. S. member of the International squash and recessed the hearing to give coun- commissionership which will be vacated Boundary Commission (U. S., Alaska, sel an opportunity to study a transcript of by Mr. McConnaughey June 30. A pack Canada). the New York hearing. They were asked to of candidates was running hard, spurred There were reportedly still others ac- file briefs on the law by May 17. to new speed by the withdrawal of the tively seeking or being supported for the The FCC Network study has been under- man who a week before was believed FCC vacancy. way since September 1955. It is due to be to have been given the appointment. The chairmanship, however, appeared completed by June 30, 1957, when its $241,- The signal for revived effort by other to be less of a race. It was reliably un- 000 appropriation expires. candidates was given last Wednesday by derstood that Comr. Doerfer had mus- The investigatory hearing in New York, Edward K. Mills Jr., deputy administra- tered powerful backing, including the the first requested by the network study staff, tor of the General Services Administra- endorsement of the retiring chairman. was made necessary, the FCC said, by the tion. A week to the day after he and key Once before the chairmanship was al- refusal of some producer -distributor inter- senators had been informed by White most within Mr. Doerfer's grasp. He ests to furnish all information requested by House sources that he would be nomi- was seriously considered for it before the study staff. nated to the FCC, Mr. Mills announced Mr. McConnaughey got the job. The Network Study Committee of the he was staying put at GSA. Within the past fortnight, it was un- FCC companies Chairman George C. Mc- Within hours others who had sought derstood, Mr. Doerfer's numerous sup- Connaughey, and Comrs. Rosei H. Hyde. the FCC job but had resigned them- porters, who include political powers in Robert T. Bartley and John C. Doerfer. selves to the Mills appointment were the Senate, vigorously intensified their back at work shoring up their political efforts in his behalf. What rallied them Moulder Subcommittee to Name support. At week's end, it was still any- was the word that Mr. Mills was to be Staff for Investigation Soon body's race, but here were some strong appointed not only to the FCC vacancy NAMES of hired staff members for the candidates: but also to the chairmanship. Informed sweeping probe of 16 federal regulatory Robert L. King, assistant to Vice sources speculated that the Doerfer agencies by the House Special Legislative President Richard Nixon. Mr. King is a forces were at least partly responsible Oversight Subcommittee may be announced former member of the FBI, 1938 -45. for the turnabout on Mr. Mills. later this week following a meeting of the He joined Southern Comfort Corp., St. On Wednesday, May 1, White House subcommittee scheduled for today (Mon- Louis, in 1945, becoming vice president sources notified key senators and Mr. day). of the liquor-coffee firm. He joined Vice Mills that he would be nominated to the Rep. Morgan M. Moulder (D -Mo.), sub- President Nixon's staff in 1954. He is a FCC and named chairman. As that committee chairman, last week said, "We member of the District of Columbia word spread, supporters of Mr. Doerfer are continuing to interview applicants and Bar. and others set immediately to work. Mr. probably will hire a total of 20 persons for James E. McCarthy, dean emeritus Mills, it was authoritatively learned, was the staff." The congressman had announced of the U. of Notre Dame College of told later the same day that his nomina- earlier that the subcommittee staff probably Commerce and director of several Mid- tion had been stalled. would consist of "some seven or eight law- west corporations. It was exactly a week later that Mr. yers and from 10 to 15 clerical people" George H. Moore, associate coun- Mills, through the public relations office [BT, April 22]. sel of the House Civil Service Commit- of the General Services Administration, The House passed a resolution April 11 tee since mid-April and before that issued this release: allotting $250,000 for an investigation to briefly the assistant to the chairman of "Mr. Mills stated that he preferred to determine whether federal regulatory agen- the Republican National Committee. remain in his present position as deputy cies- including the FCC -have been ad- Mr. Moore was a U. S. Civil Service administrator of General Services at the ministering the laws as Congress intended Commissioner from 1953 until he joined present time and requested that his name [BT, April 15]. the Republican committee March 1. not he considered as a member of the Most important agencies to be investigated .. :rM . . " Y>'.0 ,... MKí?C:: Page 58 May 13, 1957 BROADCASTING TELECASTING AFTER HEARING THE EVIDENCE... LISTENERS DECLARE FOR CBS RADIO I There's only one set of nationwide awards in broadcasting* in which the sole judges are the people -the nation's audiences themselves. This "bench" has just handed down its 1956 -57 decisions. And they form one of the clearest expressions of public approval ever registered for program performance by a radio network. For CBS Radio: 18 awards given to 11 programs and stars. More than for any other broadcaster, radio or television. More, in fact, than for all other radio networks combined. And America's leading advertisers ...AND concur. CBS Radio attracts ADVERTISERS nacre of the nation's 50 biggest advertisers than any other radio CONCUR network. It follows. The programs people seek out and enjoy most are here. So it's the logical place for advertisers to be -to reach radio's largest and most responsive

audiences. 'Annual TVRAL1O MIRROR Poll.

HERE ARE THE 'WINNERS

Amos 'n' Andy Music Hall CBS Radio Workshop Arthur Godfrey Time Gunsmoke Robert Q. Lewis Show Art Linkletter's House Party Mitch Miller Show Romance of Helen Trent Strike It Rich with Warren Hull Lowell Thomas Young Dr. Malone GOVERNMENT

company owning NBC. Mr. Denny is exec- JUSTICE -NBC SUIT TO BE AIRED utive vice president in charge of NBC operations; Mr. Heffernan, staff vice presi- Court hears arguments tomorrow in antitrust charges dent; Mr. Bannister, station relations vice Government demands sale of network's WRCV-AM -TV president, and Mr. Sacks, vice president in charge of tv network programs. FIRST argument in the government's por- case involving broadcast licensees. The government suit was filed early in tentous antitrust suit against RCA -NBC-in RCA -NBC will be represented by Bernard December 1956. It grew out of the exchange which the 1955 exchange of stations by NBC Segal of the Philadelphia law firm of of NBC's WTAM -AM -FM and WNBK (TV) and Westinghouse Broadcasting Co. is Schnader, Harrison, Segal & Lewis. The Cleveland for Westinghouse's KYW and labeled an antitrust violation by RCA-NBC Justice Dept. will be represented by Bernard WPTZ (TV) Philadelphia, plus $3 million. -will take place tomorrow (Tuesday) be- Hollander and Ray Carlson. The Justice Department complaint charged fore Philadelphia Federal District Judge The government is asking not only that that the network coerced Westinghouse into William H. Kirkpatrick. RCA -NBC be forced to sell its Philadelphia agreeing to the exchange under threat of And, in answers to inquiries submitted by stations to a non -network owner, but that withdrawing NBC affiliations from Westing- RCA -NBC earlier this year, the Justice NBC be prohibited from acquiring any more house stations. Department specified that it wanted the net- vhf television stations in Pittsburgh, Boston, Among the specific charges spelled out work to be forced to sell its Philadelphia Detroit and San Francicso without court in the latest filings: radio -tv outlets to a non-network purchaser approval. That the purpose of the alleged conspiracy and that the network be prohibited from This was made clear in the government's was to improve the position of NBC's owned acquiring any more vhf television stations answers to 33 interogatories submitted by and operated stations by securing vhf out- in any more of the first eight markets. RCA -NBC earlier this year. The answers lets in five of the top eight U. S. markets. Argued in Philadelphia tomorrow will be spell out the government's case in explicit That the alleged conspiracy was entered various motions made by RCA -NBC and the terms. into during March 1954 at a meeting of Justice Department regarding additional The sale of the Philadelphia stations to a NBC executives in the offices of Gen. Sarn- documents requested by both parties, ob- non -network purchaser is "necessary and in- off. jections by the government to answering dispensable," the Justice Department said. Negotiations were carried out by various some of the questions submitted by RCA - The clarification of charges and the relief NBC executives mentioned above with NBC in a series of interrogatories last Jan- sought came in government replies filed with WFIL-TV Philadelphia, WNAC -TV Boston. uary and to RCA-NBC's request for tran- the court in the past two weeks. WWJ -TV Detroit, KRON -TV San Francis- scripts of a Philadelphia grand jury term last Named by the government as participants co and "possibly" WDTV (TV) Pittsburgh year. in the alleged unlawful "combination or con- (now KDKA -TV and owned by Westing- One of the most significant debates, if spiracy" were NBC executives David Sarn- house) for the purchase of those stations. the issue is aired, is expected to be the off, Charles R. Denny, Joseph V. Heffernan, That in October 1954, Gen. Sarnoff told question of whether the Department of Jus- Harry Bannister and Emanuel Sacks. Chris J. Witting of Westinghouse that RCA- tice can step in after the FCC has acted in a Gen. Sarnoff is chairman of RCA, parent NBC had to have tv stations in the top five markets of the U. S. and indicated that he (Sarnoff) already had talked to other station owners in Philadelphia and Boston and that he could make arrangements excluding Spring has sprung WBC from consideration in those cities. (The Justice Dept. also charged that several in Providence, R. I. similar representations were made by other NBC executives.) That if WBC would submit to the Cleve- land- Philadelphia swap, NBC would not at- o z tempt to place its own station in Boston and would continue its affiliation with Westing- _ house's WBZ -TV there. isimi C NBC would not agree to a network affiliation for WBC's new Pittsburgh station (KDKA -TV) until Westinghouse was firmly committed to the exchange. (This offer was afternoon audience repeatedly made, Justice said.) grows 324% As part of the consideration to WBC for morning audience giving up its Philadelphia stations, NBC agreed to affiliate three additional WBC sta- grows 297% tions and to give 21/2-year extensions for all existing NBC WICE affiliation contracts with WBC is now either first or second in stations. audience in 16 daytime quarter hours. That NBC forced WBC to agree to the exchange of stations, which was economical- . . . in just 6 months of Elliot pro- ly undesirable and undesired by WBC. gramming That WBC was required, as NBC's price for continuing affiliation in Source: C. E. Hooper, Jan. -March 1957 Boston and as- surances of affiliations in Cleveland and Pittsburgh, to relinquish its Philadelphia stations, despite the fact that this exchange meant a continuing loss to WBC of revenue The ELLIOT STATIONS in excess of $1 million annually. Q,,a, ndeoendents good neçhbors That only after Westinghouse agreed to the exchange, on or about Nov. 15, 1954, Akron. Ohio - WCUE WICE - Provitl.nea, R. I. did NBC agree in writing to affiliate KDKA- National Representatives The John E. Pearson Co. TV. That the ability of Westinghouse Electric Page 62 May 13, 1957 BROADCASTING TELECASTING ..AND STILL CHAM PION!

All of us at CFI are more than proud of winning the coveted Billboard award in every laboratory category... 7 in all. And we want to express our sincere thanks to all of you in the TV industry whose votes made our "grand slam" possible. At CFI our one desire is to achieve maximum IT'S THE economy for our clients by providing complete lab service at the greatest speed consistent with quality. But it THIRD takes more than desire to make a winner. We know we could not have won without the finest equipment, CONSECUTIVE the determination to please and dedicated personnel comprising the best creative technicians in the world. So a YEAR very special thanks to Ted Ilirsch, Lab Superintendent; Ted Fogelman, 16mm Supervisor; WE'VE WON Ed Reichard, Chief Engineer and their respective staffs. BILLBOARD'S SID SOLOW /l!P.. -.en. Mgr. FIRST PLACE

AWARD CFI won a firs `place awar or'gda Ity. 1954 Three laboratory categories. CFI scored a "grand slam" IN EVERY winning all 3 first place awards for quality, speed, and economy.

1955 Three laboratory categories. CFI again scored a "grand slam" LAB winning all 3 first place awards for quality, speed, and economy.

1956 Seven laboratory categories. CFI scores its third consecutive CATEGORY "grand slam" winning all 7 first plate awards...

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CREATIVITY FI O E LITT CONSOLIDATED FILI INDUSTRIES

HOLLYWOOD: 959 SEWARD ST. HOLLYWOOD 9.1441

NEW YORK: 521 W. 57TH ST. CIRCLE 7 -4400

BROADCASTING TELECASTING May /3, /957 Page 63 60VERNMEGT to compete with RCA and others in the sale resent it in the sale of national spot adver- Several Groups Plan of all products which Westinghouse manu- tising. factures and sells in the Philadelphia market NBC already owns tv stations in four Over -890 -Mc Testimony was reduced by the exchange. That WBC's (New York, Chicago, Philadelphia and Los WHEN the FCC opens its first, widespread, ability to sell advertising on its stations has Angeles) of the top eight U. S. markets (the overall allocations study in more than a dec- been reduced by the substitution of a less remaining four are San Francisco, Detroit, ade -the proceedings on spectrum use above important and less valuable station market Boston and Pittsburgh). 890 me scheduled to begin May 20-a host for a more important and more valuable Justice said that divestiture of the Phila- of space-hungry, non- broadcast users of ra- station market. delphia stations is "necessary and indis- dio waves will appear to ask either for (1) Since the nature of RCA -NBC's activities pensable to dissipate the effects of the illegal more space for their particular needs or comprised an overall threat to the continu- combination or conspiracy and contract in (2) initial space for new uses. the Philadelphia ation of the NBC-WBC affiliations, the market and throughout the One of the most unique-and a claimant threat to WBC was a continuing one from U. S., to deprive defendants of the fruits of whose operations give a clue to the mount- Sept. 28, 1954, to May 16, 1955. their unlawful conduct and to restore coming non -communications usage of the radio petition which has been reduced That the alleged combination or con- by reason spectrum -is the Aeronautical Flight Test of the effectuation of the illegal combination spiracy still continues (to acquire a vhf Coordinating Council. or conspiracy and station in Boston, Detroit or San Francisco contract." In its answer to the Justice complaint This is a group representing some of the and to dispose of NBC's vhf station [WRC- filed with the court last month 15], largest airplane and missile manufacturing TV] in Washington). [Bel', April NBC contended that it has done nothing il- companies in the country. It is asking for And finally, that the trade and commerce legal and that the Justice Dept. cannot put 100 me in the 1365 -1660 me area for flight of independent station representative firms asunder what the FCC already has approved. test telemetry, and an additional band of and various group-owned stations have been 100 me in the bands above 2000 me for restrained by the defendants. future development. In addition to forcing NBC to sell WRCV- Legislature Limits Nursery Ads Telemetry is the method of transmitting AM-TV, the Justice Dept. also is seeking THE Washington State Legislature has de- measurements over the air by means of ra- (1) approval of the Philadelphia court be- clared unlawful "every type of advertise- dio signals. fore NBC can buy a vhf tv station in any of ment or method of representation" -spe- The aircraft industry wants this chunk of the eight primary markets and (2) injunctive cifically including radio and television - spectrum space so it can check instantane- "which has the capacity and tendency relief avainst (a) any future use by NBC or or ously the performance of manned and un- effect of deceiving purchasers or prospec- RCA of NBC's network power to force manned aircraft and missiles while they are or tive purchasers" of nursery stock. While require a non- network station owner to sell performing. In event of disaster to the craft limited in its application, administration of being tested, it was pointed out, the records its tv station to NBC and (b) the use of such the measure will be watched closely by mer- at the ground stations are available for the power force to or require any non -network chandisers, advertisers and media people benefit of research and development engi- station to permit NBC Spot Sales to rep- for its possible extension to other products. neers. On some aircraft, the council points out, more than 2,000 checkpoints are involved during test periods. The council even proposes to use tv cameras to telecast pictures of structural and equipment performance during actual flight tests. An agency that believes "good advertising Hearing Schedule Released has to have a bite in it" is The hearing schedule for the first six weeks -the Commission will sit en banc the SOLD ON SPOT first three days of each week, according to present plans issued late as a basic advertising medium -was last month and revised last week. Witnesses representing the following users have been scheduled: utilities, police, forestry, petroleum, manufacturers, newspaper publishers, telephone and communications companies, railroads and trucking. Still to be announced are dates for broadcast and allied groups, including NARTB, National Community Television Assn., and a number of broadcasters. In the above -890 me region, broadcasting has a number of frequencies reserved for relay links. The Commission also has announced it will conduct a study of the spectrum between 25 me and 890 me -in which fm and tv LEN MATTHEWS and TOM WRIGHT of THE LEO BURNETT CO. broadcasting have their places. Comments (Vice President in Charge of Media, and Media Manager, respec- on this study have been invited by July 1. tively) state the case this way: The Leo Burnett Company was Both studies are predicated on the myriad founded in 1935, and has been recommending Spot broadcasting new uses of the spectrum which have been as an advertising vehicle to its clients ever since. Twenty -one of developed during the past decade, as well as the twenty -three advertisers handled the additional requirements by present users by Burnett have used, or are using, ;ÿ SPOT SALES (which range all the Spot broadcasting." way from broadcasting to geophysical exploration). In addition information is needed in order to prepare for the 1959 International Telecommunications Conference to be held at Geneva, Switzer- land. Page 64 May 13, 1957 BROADCASTING TELECASTING FIRST NEW RADIO STATION IN NEW YORK IN 14 YEARS

1330 KC -THE NEW SOUND FOR NEW YORK with a hard -hitting new concept in programming - planned to produce new sales for advertisers in the world's largest market

H. SCOTT KILLGORE, President & General Manager

A Tele- Broadcasters Station 41 East 42nd St. N. Y. 17, N. Y. MUrray Hill 7 -8436

KALI Pasadena, L. A. WPOP Hartford, Conn. KUDL Kansas City, Mo. WKXV Knoxville, Tenn.

BROADCASTING TELECASTING Page 65 GOVERNMENT

Senate Okays Henry J. Taylor of service to large segments of the Ameri- refuse to air such programs. But, they have As Ambassador to Switzerland can radio public." informed him, other stations are doing so. The letter further asserted that to permit Mr. Segal said he is in favor of the FCC l HE SENATE by a voice vote last Thurs- extended hours of operation for the day - policy encouraging responsible public dis- day approved the nomination of Henry J. timers "is to countenance a degradation of cussion, "but know of no consideration sup- Taylor of Virginia, former news commen- radio service wholly without regard to the porting anonymous discussion which of tator for ABC Radio and NBC Radio, as best interest of the American public." It necessity is irresponsible." He added: "It Ambassador to Switzerland. was sent to Sen. Morse "by an informal can lead to many undersirable results, es- A former war - correspondent with Scripps association of fulltime regional broadcast- pecially where campaigns for a certain point Howard newspapers, Mr. Taylor also holds ers" headed by Leroy Kilpatrick, vice presi- of view or in favor of or against certain various positions on the boards of several dent, WSAZ-AM -TV Huntington, W. Va. organizations. can be planned and furthered banking is firms and board chairman of Sili- behind a curtain." cone Paper Co. of America. FCC Asked for Ruling He asked for the Commission's view on On Anonymous Broadcasts Daytimers' Proposal Denounced this matter. A NEW TYPE of discussion By 170 Regional Radio Stations radio program has aroused the concern of some broad- Eugene Castle Urges Abolition SOME 170 fulltime regional radio stations casters and has impelled Washington radio Of USIA as Separate Agency have objected -in a joint letter to Sen. attorney Paul M. Segal to ask the FCC for Wayne Morse (D- Ore.) -to the daytime a ruling. ABOLITION of the U. S. Information broadcasters' petition for extended hours. In an April 29 letter to the FCC, Mr. Agency as an "international disgrace" was advocated In an 1 1 th hour letter to Sen. Morse on Segal called attention to what he called before a Senate Appropriations the opening day (April 29) of the hearings anonymous discussion programs. The for- subcommittee last Thursday by Eugene before the Senate Special Daytime Radio mat, he explained, was for a master of cere- Castle, founder and former president of Broadcasting Subcommittee [BT, May 6], monies to make random telephone calls and Castle Films, and a propagandist for the the regional broadcasters declared in part: get people to discuss public issues, institu- government in both World Wars. "This Daytime Broadcasters' proposal in tions and persons. These remarks are then Mr. Castle lashed out at the USIA its essence is contrary to the spirit in which recorded and broadcast-without identifica- and its director, Arthur Larson, who the daytime broadcasting authorizations tion of the speakers. testified many times at the subcommittee were made in the first place...." "Obviously," Mr. Segal stated, "a person hearings presided over by Senate Majority . . the degree of objectionable inter- selected at random to broadcast his view Leader Lyndon B. Johnson (D -Tex.) Mr. ference created by such operations prior to anonymously is tempted to go pretty far Larson asked the Senate to restore $30 local sunrise and following local sunset ... the program derives its interest from the million of the $38 million cut from the seriously decreases the coverage for which vigor of the view expressed." Some go be- agency's proposed 1958 budget by the House the original fulltime regional broadcasting yond the bounds of fair comment, Mr. Segal on April 11. stations were designed. with a resultant loss declared, adding he has told his clients to The USIA had asked for $144 million for

ro COVER FRESNO AND THE BI Lei oN DOLLAR RICH SAN )OAQUIn VALLEY USE THE PROVEN NUMBER 1 STATION je 1411/41_ fresno... channel I DOES THE JOS FOR YOU BEST AND AT LOWER COST:

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REPRESENTED NATIONALLY BY THE BRANHAM COMPANY

OWei// Braoóca'stinq Company P.O. BOX 1708, FRESNO, CAL IFORNIA

Page 66 May 13, 1957 BROADCASTING TELECASTING THIS

/SNIT for what we give stations This "S.R.O." stands our listed below - "Specialized Representation Only ". The uniqueness of each market -the individual character of each station - the particular kind of job the station delivers for a particular sponsor - that's where Harrington, Righter and Parsons concentrates WHAT manpower, time, skills and imagination. And - since a specialized, tailor-made job takes more of these than mass- produced run -of- the -mill representation - we focus our energies by -

1. Restricting ourselves to the television medium 2. Representing a limited list of outstanding stations 3. Working for quality television stations that YOU THINK appreciate what specialized representation can do for them.

This is a simple, sound line of reasoning - and it works. By delivering most to the few, Harrington, Righter and Parsons today serves a group of eminent television stations. Perhaps other stations who share this same point of view would like to know more of the story.

television - the only medium we serve HARRINGTON, WCDA -B -C Albany WAAM Baltimore W BEN -TV Bugalo WJRT Flint RIGHTER WFMY -TV Greensboro /WinstonSalem WTPA Harrisburg WTIC -TV Hartford WDAF-TV Kansas City WHAS -TV Louisville WTMJ -TV Milwaukee & PARSONS, Inc. WMTW Mt. Washington WRVA -TV Rirhmond WSYR -TV Syracuse

BROADCASTING TELECASTING May 13, 1957 Page 67 Thü certifcate is hereby awarded In the Radio 5tatíon*CXY

Tie American átional Red Cross Public

In 9ratefuI appreciiation of outstanding cooperation

in aíáin9 the -loci-Victims ,re[cent / Eastern.i¢ntuc Vlr6inia, ani est rr9inía

6t4 ?)q Prufdenb wcw - ,i9-- `-,,, Q v. i 3, 5 s 7

Cincinnati's Award Winning Station Cincinnati's Most Powerful Independent Service! Radio Station

50,000 watts of SALES POWER

On the Air everywhere 24 hours a day seven days a week

C. H. Topmiller, President, ONLY WCKY GIVES YOU ALL from 4 WCKY, receives citation General Alfred M. Gruenther, President, The American Largest Audience Lowest Cost per Thousand National Red Cross, in * * Washington, D. C. * Lowest Rates * 50,000 watts of SALES POWER CINCINNATI, OHIO THE Q )/i ]á,i'V

STATION

NEW YORK CINCINNATI CHICAGO SAN FRANCISCO LOS ANGELES Tom Welstead C. H. "Top" Topmiller A M Radio Sales A M Radio Sales A M Radio Sales Eastern Soles Mgr. WCKY Cincinnati Jerry Glynn Ken Corey Bob Block 53 E. 51st St. Phone Cherry I6565 400 N. Michigan Ave. 950 California St. 5939 Sunset Blvd. Phone: Eldorado 5.1127 Phone: Mohawk 4 -6555 Phone: Garfield 1 -0716 Phone: llollyw'd 5.0695

WCKY is your best buy! GOVERNMENT

next year, but the House slashed this sum FCC to Hear WIP -AM -FM Protest to $106.1 million -a 26% cut first made WPFH (TV) Transmitter Move by the House Appropriations Committee. Of BOXSCORE The Senate hearings were concluded STORER Broadcasting Co. received opposi- Friday. STATUS of comparative hearing cases In his testimony before the Senate sub- tion from two fronts last week on its pur- for new tv stations before FCC: committee, Mr. Castle said the USIA "dis- chase of WPFH (TV) Wilmington, Del., and

. . . move of the station's transmitter toward turbs the peace and contributes to the AWAITING FINAL DECISION: 5 danger of our involvement in a new world Philadelphia. (Figures in parentheses indicate dates oral war." The FCC postponed the effective date of arguments were held.) He urged -as have many senators in- its approval of the antenna -transmitter move, Seattle, Wash., ch. 7 (12- 17 -58); Orlando. cluding Sen. Mike Mansfield (D- Mont.)- following a protest by WIP -AM -FM Phil- Fla., ch. 9 (8- 19 -58); Buffalo. N. Y., ch. 7 (9- 24 -58); Biloxi, Miss., ch. 13 (12- 18 -58); that USIA operations again be placed under adelphia, and set the case for hearing. The San Francisco -Oakland. Calli, ch. 2 (3-11- the jurisdiction of the State Department and hearing examiner will take testimony on (1) 57). that the former's appropriations for the whether the purpose of the move is to make AWAITING ORAL ARGUMENT: 6 next fiscal year be cut to $55 million -$89 WPFH a fourth Philadelphia station at the (Figures in parentheses indicate dates ini- million less than the proposed sum ad- expense of Wilmington and the state of tint decisions were issued.) vocated by Director Larson and President Delaware; (2) the nature of planned studios Coos Bay, Ore., ch. 18 (7-20 -58); Hat- Eisenhower. in Philadelphia and Wilmington, and (3) field, Ind. -Owensboro, Ky., ch. 9 (2- 18 -57); Onondaga -Parma, Mich.. ch. 10 (3- 7 -57); The Senate Appropriations subcommittee if WPFH is guilty of misrepresentation to Toledo. Ohio, ch. 11 (3-21 -57); Beaumont, is expected to report its action on the Tex., ch. 8 (4-27 -57); McKeesport-Pitts- USIA the Commission regarding statements made burgh, Pa., ch. 4 (4- 10 -57). budget sometime next week. on maintaining the present transmitter site. The sale itself was taken to Philadelphia IN NEARING: 5 FCC Makes It Official federal court by eight stockholders, holding Cheboygan, Mich.. ch. 4; Mayaguez. P. R.. THE FCC last month 2,400 of 1,609,204 common stock ch. 3; Lubbock. Tex.. ch. 5; Sioux Falls, S. adopted a new Sec- Class A D., ch. 13: Ponce P. R., ch. 7. tion 1.367, making a legal practice offi- of the station. They are seeking to block cial. The rule specifies that when two or the sale on the grounds that the selling price IN COURT: 4 more applicants are in a hearing and opposi- of $5,626,437 is inadequate. The eight ob- (Appeals from tv grants in U. S. Court of tion withdraws, leaving only one applicant, jectors charged that majority stockholders Appeals, Washington.) Wichita, Kan., ch. 3; Portsmouth, Va.. oh. the remaining applicant retains its hearing Paul F. Harron and his wife would get 10; Knoxville, Tenn., ch. 10; Mtaml. eh. status (protecting it from any further corn - greater benefits than any other stockholder. l0. petitive applications). Although technically Judge William K. Kirkpatrick will hear a single remaining application in a hearing an application tomorrow (Tuesday) for a was put back on the so-called processing temporary injunction holding up consum- Sales of WBRC- AM- FM -TV, line, in practice the FCC continued the mation of the sale, which has been approved umbrella protection of the hearing status. by the Commission [BT, March 17]. WDBO- AM -FM -TV Approved THE SALES of WBRC- AM -FM -TV Bir- KEOK - 540 - KEOK - 540 - KEOK - 540 - KEOK mingham, Ala., and WDBO- AM -FM -TV Orlando, Fla., were approved by the FCC last week. Radio Cincinnati Inc. has bought WBRC- AM-FM-TV from Storer Broadcasting Co. Time Buyers Should listen for $6,350,000. Radio Cincinnati, licensee of WKRC-AM -TV there, is 80% owned YOU CAN HEAR US ALL OVER ALL OF IOWA by Cincinnati Star Times and 20% by Hul- bert Taft. The Commission had ordered Storer to sell one of its tv It's properties to meet difficult to hear us in New York or Chicago, multiple ownership requirements. but for ALL OF IOWA it's easy. Our controlled - Storer bought WPFH (TV) Wilmington, music formula makes KEOK popular throughout Del., and WIBG -AM-FM Philadelphia, and was forced to sell the Birmingham station the state. You can't make a better ALL OF to keep within the legal limit of five vhf IOWA buy because farm folks and city folks stations. Application to move WPFH's transmitter closer to Philadelphia has been pro- like our music and compete news service. tested by WIP Philadelphia and placed in a hearing status (story this page). LO EST COST "ALL OF IOWA" MEDIA Eight minority stockholders of WPFH Broadcasting Co., licensee of WPFH, have filed suit in federal court seeking to block MUSIC NEWS the sale of the station to Storer. The objectors claim the majority stockholders would 540 KC reap greater benefits than any other owners 920 KC 5,000 WATTS and that some of the small owners actually would sustain a loss. KQUE KTRI WDBO- AM -FM -TV was sold to Cherry Broadcasting Co. (William S. Cherry Jr. ALBUOUEROUE SIOUX CITY and associates) by Orlando Broadcasting NEW MEXICO FORT DODGE, IOWA IOWA Co. for $3 million. Mr. Cherry, 44.9% owner of WPRO- AM -FM -TV Providence, R. I., will be 85% owner of the Orlando EVERETT - McKINNEY, Inc. stations. Other WDBO- AM -FM -TV owners NATIONAL REPRESENTATIVES include William H. Goodman (10%), assistant treasurer and director of the Provi- dence stations, and Arnold F. Schoen (5%), KEOK - 540 - KEOK - 540 - KEOK - 540 - KEOK general manager of WPRO- AM-FM -TV. Page 70 May 13, 1957 BROADCASTING TELECASTING KNX has two audiences. At night KNX reaches 395,000 different homes in metropolitan Los Angeles alone. Some 235,000 of these homes are reached both in the day and the night. More than 159,000 can't be reached until after 6 PM. So double your impact in Los Angeles with both of the KNX audiences. The 23 per cent of all metropolitan homes that listen during the day. The 21' per cent who listen each night. Yes, KNX RADIO's audiences are as different as day and night. Vive la difference!

..._" WIT fa"' ir,i iiiriir'irw 4 O St 4 4 .

For further details call CBS Radio Spot Sales GOVERNMENT AWARDS

Dellar Agrees to Abandon NBC Stations Confer rescues in Catalina Island channel during KCCC -TV, Buy Into KOVR (TV) the past three years. A second award was Public Service Awards presented to District Attorney William B. THE fight by ch. 40 KCCC -TV Sacra- ELEVEN outstanding contributions to com- McKesson for his services to the teen -agers mento, Calif., against the transmitter -an- in the Los Angeles area. tenna move of ch. 13 KOVR (TV) munity welfare have been honored by NBC Stockton, In Calif., entailing coverage of both Stockton Public Service Awards, it was announced San Francisco, KNBC presented an award to Mayor and Sacramento and the ABC Network Wednesday by Thomas B. McFadden, vice George Christopher for his devotion to the affiliation, was settled last week when the president of NBC owned stations and NBC principle that "public business should be in Sacramento uhf withdrew its protest. Spot Sales. conducted public." He was cited for his weekly In pleadings filed with the FCC, Lincoln WRCA- AM -TV, the NBC owned stations broadcast to in New the people on Dellar, 100% owner of KCCC -TV, agreed York, presented two of the awards. KNBC and his use of television and to abandon the uhf outlet and dismiss the The New York Journal- American was cited newspapers to encourage debate for efforts to end a on important civic issues. A protest against KOVR (TV) in exchange for I6 -year reign of terror second award of the went to the National Conference 18% stock ownership in Television Diablo "mad bomber." The second went to of Chris- the tians and Jews and its regional Inc., owner of the Stockton vhf station. Greater New York Council of the Boy director and Scouts of America its 47th vice president, Karl B. Justis. Mr. Mr. Dellar will become the owner of 110,- on anniversary Justis, for work among who presents two public service 601 shares of common stock (at 830 per boys of all religions, races broadcasts each week share) and $110,601 worth of debentures and nationalities. on KNBC, was cited for 11 years WRCV -AM -TV of public service in in KOVR. He also will hold an option to Philadelphia presented an broadcasting addition award to Stuart F. to his achievements in bettering acquire 25,000 additional shares of corn- Louchheim, president of human re- the Academy of lations through his work with mon stock and $25,000 worth of debentures, Music in Philadelphia, for the organiza- his fund- raising tion he serves. and will serve as vice president and mem- activities on behalf of the ber of the board of KOVR. academy. Another award was presented to Presentation of NBC Public Service Preston The agreement indicated Mr. Dellar had G. Moman and Lawrence P. Awards will be announced soon by WNBC Thomas, Philadelphia police invested $208,500 in KCCC -TV. The Sac- officers who ap- (TV) and WKNB West Hartford, Conn., prehended a trio of murderers. In recogni- ramento uhf outlet began operating in 1953 and WNBQ (TV) and WMAQ Chicago. tion of the crime prevention work and was bought by Mr. Dellar in 1956 being done by the Philadelphia Youth for more than $100,000 plus assumption of Services Board, an was Carolina Outlets Get Awards $125,000 in obligations. award made to Mrs. Evelyn M. Trammel-, executive director of AWARDS for excellence in local news cov- Television Diablo Inc., principally owned the organization. erage were presented May 4 to two tv and by H. Leslie Hoffman (Hoffman Radio WBUF (TV) Buffalo selected tree radio stations by the Radio & Televi- Co.), agreed to increase its authorized stock Dr. Clifford C. Fumas, chancellor of the U. of sion News Directors Assn. of the Carolinas, by 135,601 and its debentures by $135,601. Buffalo, as recipient of its first award. Meeting at Greenville, S. C. Receiving There are at present a total of 710,000 Under the leadership of Dr. Fumas, the university en- awards were WBTV (TV) Charlotte, N. C., shares authorized, plus $731,374 in debentures. larged its physical plant, expanded its re- and Jack Knell, news director, first award; search program and increased its WFMY -TV Greensboro, N. C., and Charles Last February KOVR received the ABC services to the community. merit; WBBB Burling- affiliation for the Stockton -Sacramento area. WRC -AM -TV Washington selected Philip ton, N. C. and Cletus Peacock (5 kw and Malco Seeks Utica, Memphis U's Talbott, national president of the U. S. above); WMUU Greenville, and Elmer Rumminger (under 5 kw), with Bringing Total Planned to Six Chamber of Commerce and president of the certificate Board of Trade, who has been an active of merit to WCOS Columbia, S. C., and ONLY four hours daily of filmed program- champion of civic causes. Robert Truere. Speaker at the banquet was ming are proposed by Malco Theatres Inc. KRCA (TV) Los Angeles presented an Ted Koop, CBS Washington, president of of Memphis for its six planned uhf tv sta- award to Avalon Air Transport Inc. in National Radio & Television News Direc- tions in Columbus, Ohio, Davenport, Iowa, recognition of the airline's more than 50 tors Assn. Oklahoma City, Kansas City, Memphis and Utica, New York. Last week Malco filed an application with the FCC for ch. 54 Utica, proposing a power of 25.7 kw, and for ch. 48 Memphis, with proposed power of 614.5 kw. The other applications all have been filed within the past three weeks [BT, May 6, April 29]. Maleo, principally owned by M. A. Light - man, operates theatre chains in the Midwest. WITV (TV) Asks Inactivation Of Ch. 7 Pending New Hearings CH. 17 WITV (TV) Ft. Lauderdale, Fla., last week asked the FCC to order ch. 7 WCKT (TV) Miami off the air pending further hearings on the grant of that facility to Biscayne Tv Corp. Last March, the U. S. Court of Appeals in Washington remanded the case to the Commission, ruling that it had erred in failing to take into consideration the con- sultancy contract between Niles Trammell, president -15% owner of WCKT, and NBC ADVERTISING WOMEN who won Los Angeles Advertising Women's achievement IBT, March 18]. One of the losing appli- awards for outstanding radio or television efforts in the West during 1956 are (1 to cants for ch. 7, East Coast Tv Corp., has r): Gertrude Van Hooydonck, radio & tv, Botsford, Constantin & Gardner, San petitioned the FCC to set up a trusteeship Francisco; Fran Harris, tv, Harris -Tuchman Productions, Los Angeles; actress operation of the station as a result of the Patricia Morrison, who made the presentations, and Marion Sternbach, radio, Dan court ruling. B. Minor Co., Los Angeles. Page 72 May 13, 1957 BROADCASTING TELECASTING 26"YEAR BROAD CASTI NG TE LE CASTI N G

THE BUSINESSWEEKLY OF RADIO AND TELEVISION MAY 13, 1957 35c PER COPY

WBKB Dedicates How ABC -TV's Chicago o&o is laid out Page 75 New Quarters Thursday A pictorial peek at the new facilities Page 79

CHICAGO'S FIRST! NOW, CHICAGO'S FINEST!!

Now, home of Chicago's pioneer television station is the newly decorated and equipped ABC State Lake Building at 190 North State Street! Come in and see us. We think you'll agree we have the finest in studios, offices and television equipment. And, we're the only STATE LAKE BUILDI NG Chicago station which has studios specially built and prepared for color television. Our aim is the same as it's been for 18 years -to serve the public as efficiently and' as well as we possibly can.

WBKB -one of ABC's five great owned and operated stations Represented by Blair TV WBKB (ABC -TV in CHICAGO) Now nighttime Chicago takes second place* in America's second market! is a changed city ! * Nielsen R. ABB, Mardq 1957. Common fully-+Dmuore4 half-hours, Surn. through Sat., 6M-9:30-9 :90 P. M. (Chicago time)

Both Nielsen and ARB Reports for March place ABC's WBKB solidly in the number two spot in common fully-sponsored nighttime half- hours. The WBKB Nielsen edge over the third place network station is 18.7 to 1.4.0. In ARB it's 19.9 to 18.9. (And both reports show WBKB just about one point behind the No. 1 network station.) How come this big change in nighttime Chicago? How conic this same change in dozens of other key markets? The formula is simple: good programming equals good ratings; better programming equals better ratings. It's working now, and wait 'til next fall. LET'S DROP BY WBKB'S NEW QUARTERS Chicago's tv pioneer to dedicate its modernized facilities this Thursday

THE nation's third oldest television station, having under- gone a face -lifting, receives a ceremonial unveiling next Thursday. On May 16 Leonard H. Goldenson, president of Amer- ican Broadcasting -Paramount Theatres Inc., will dedicate the new three -floor facilities of ABC's o &o WBKB (TV) in Chicago's Loop. Official ceremonies will mark the station's return to quarters in the State Lake Bldg., culminat- ing an eight -month construction project. Though modest in cost compared with another network's o&o station construction project in the same city -an estimated $1.5 million as against a reported $6 million for CBS -Chicago (WBBM- AM -TV)-WBKB's new facilities will provide the station and network with "60% greater space than previously" in its old quarters. From a small suite of rooms claiming a central control center little larger than an average kitchenette -sized apartment, operated by a modest complement of eight persons, to a new plant with total floor space of 36,000 square feet and 376 working personnel -those are a few of the changes represented in the I8 -year transition from experimental operation of W9XBK to the full- fledged WBKB. The new ABC State Lake Bldg. is the property of the Balaban & WBKB's RECEPTION ROOM combines easy informality of Katz Corp. theatre chain, an AB -PT subsidiary and one -time owner random width vertical redwood for soft natural finish and of WBKB. By spring of 1958 ABC -TV network sales (and probably deep turquoise carpeting with utilitarian and functional pig- ABC Radio) and related groups also will have completed the move, skin tile at right for heavy usage on main traffic lane. Recep- along with WBKB, from quarters in the Kemper (formerly Civic) tionist Marjorie Harris' desk has satin white top (banded with Bldg. central division (plus ABC Radio) facilities thus All ABC-1V stainless steel to prevent chipping) into which telephone key- will be quartered in the refurbished State Lake Bldg. except for the board is recessed. Side portion projecting back to column is network's daylight saving time operations (utilizing Ampex video flower pots, while apron at front of desk tape recorders), which will remain in the Chicago Daily News Bldg. perforated to hold (Studios in the News Bldg. already have been relinquished.) (expanded metal screen) gives floating effect. Turquoise and In layout, design, and compactness, WBKB's new quarters add up white plastic coverings for seating units (alongside integral to one of the most modern and efficient tv station operations in the side table) were chosen to blend in with color harmony of country. Arrangement of offices and facilities provides (1) depart- room. Caller is Robert Platt of agency bearing his name. ments and related functions grouped together and (2) other inter- related functional groups adjacent to each other. Objective: a minimum of traffic flow, with limited space turned to advantage and a more efficient operation. The problem: Fitting facilities to suite was one of restrained elegance, neither ostentatious on the space, not space to facilities. one hand nor too utilitarian on the other." Says Polk Bros.' Goldie The plan called for three studios and control, dressing and prop Bachman, assistant secretary: storage rooms on the 12th floor; operational offices (shops for "[There was] a close alliance of effort to achieve an individual carpentry, scenic paint, backdrop storage, studio lighting mainte- character of the total executive suite unit- working with planes nance, graphic arts, engineering, telecine projection film and slides, and colors, lights and textures -that is supremely distinctive and transcriptions, telephone switchboard and stage crew lockers) on appealing." the Ilth, and executive- administrative accommodations (including A feature of the executive suite and adjoining conference and reception lobby and conference room, and departments for pro- reception rooms is the new plastic shell type chair created by gramming, accounting, sales, advertising- promotion- publicity, news, Herman Miller and designed as a practical answer to cramped mail- and -duplicating, traffic, communications, music, continuity, and seating problems. They stack vertically for convenient storage and, producers- directors) on the 10th floor. when placed in rows on the studio floor, interlock with metal clips, Layout and design of offices and facilities WBKB was directed giving a stationary quality to non -permanent seating. They range in by William P. Kusack, chief engineer, under supervision of shades of red, gray, blue and green. Frank Marx, ABC vice president in charge of engineering and Another attraction of WBKB's new quarters is the provision for general services. Construction was completed under direction of color tv. All electronic facilities will be capable of transmitting Arch Trebow, construction director of Balaban & Katz Corp. tinted television once the parent ABC -TV decides to give the green Credit for planning the new WBKB suites- and -motif goes to light -and with only the simplest of adaptations. Air -conditioning Montana & Schultz, South Bend (Ind.) architectural firm, whose units, lighting and studio switchers are set for the day of color - principal, Robert J. Schultz, is an associate professor of architecture casting and WBKB claims it is "the only television station in Chicago at the U. of Notre Dame. Among his many commissions, Mr. Schultz which has studios specially built and prepared for color tv." designed the studios of WNDU and WNDU -TV South Bend and All cables (camera, coaxial, control and inter -communication) is credited with fashioning the American Institute of Architects are mounted overhead in ducts througtout WBKB's 12th floor -an centennial postage stamp, issued by the U. S. Post Office Dept. as innovation described as "not standard in television station design." a commemorative stamp last February. Theory and function of The carriage, obviously, permits quick installation. Polk Bros. (appliance chain) architectural- designing service was Ideal office layout is perhaps best typified by the adjacency of applied in a counseling capacity in decorating WBKB's executive the film department to telecine, based on their inter -relation with suite. Says Mr. Schultz: and dependence upon each other. The former is a threshold apart "In general, the character we tried to achieve in the executive from the telecine projection room where four Vidicon camera units BROADCASTING TELECASTING May 13, 1957 Page 75 MEMO FROM: THE BREAKFAST CLUB TO: RED QUINLAN, WBKB -ABC

Congratulations from the Breakfast Club on another

accomplishment. WBKB -ABC's new home is a credit to

Chicago and is testimony to our mutual faith in her

as a broadcasting center. Best wishes always.

Vow

105 WEST MADISON CHICAGO 2, ILLINOIS TELEPHONE RAndolph 6 -8872

The Dean of Chicago News Commentators Congratulates America's Fastest Growing Network and TV Pioneer WBKB

Winner two consecutive years TV -GUIDE public poll "Oscar" as Chicago's Most Popular news broadcaster . . Narrator- Reporter for WBKB -ABC televising of U. S. Sen- ate Banking Committee inquiry into Orville Hodge Illinois State Auditor scandal (just awarded 1956 "Oscar" in Public Affairs and News Interpretation field by Ohio State Univer- sity's Institute for Education by Radio -TV. Con O'Dea served as producer on the series) . Winner of Freedom Foundation Award 1954 ( "Turner Calling ", ABC Radio Network) . Public service citations B'nai Brith, American ULMER TURNER* Legion and Catholic War Veterans.

Page 76 May 13, 1957 BROADCASTING TELECASTING Congratulations to WBKB Chicago's Pioneer Television Station on your move to new permanent headquarters in the ABC State Lake Building

John H. Mitchell Vice President of KGO -TV, It seems hard to believe that it was 18 years ago you started San Francisco out as experimental television station W9XBK. That was in the fall of 1939. You were the first TV station in Chicago and "WBKB- always a great the third in the entire country. At that time there were less than station. Better now than ever." one hundred receiving sets in all of Chicagoland.

We're well aware of these highlights of your career: James G. Riddell During the war you offered your station's facilities to the President and General Navy and helped to train over 80,000 radar operators. Manager of WXYZ- TV,Detroit In 1945, you were the first television station in Chicago to "As WBKB continues to move present an educational television program. forward -so does ABC." In 1946, you became the first station to televise Chicago * Cubs' baseball games from Wrigley Field. Selig J. Seligman In the years following the war you developed a variety of General Manager of new and unique show formats (most outstanding of these - KABC -TV, Los Angeles the beloved "Kukla, Fran and 011ie "). "Los Angeles is proud to praise And, you've contributed innumerable technological devel- its Mid -West colleague." to the television industry as a whole. opments * What a long and active history you've had, WBKB. And now, after these many years of dynamic growth doesn't it feel Robert L. Stone good to come back to 190 North State Street -to the present Vice President of WABC -TV, ABC State Lake Building -to the place where you were born? New York Your four 'sister' stations wish you the best of luck, WBKB "Chicago and WBKB -a -and want you to know they're proud to be a part of the great great credit to ABC." ABC network.

WXYZ -TV WABC -TV Detroit New York all on channel 7 KABC -TV KGO -TV Los Angeles San Francisco tel ev,s,on network

BROADCASTING TELECASTING May 13, 1957 Page 77 are in use. Only 50% of the space presently is allocated and, again, provision is made for expansion to color. A sister film -editing room is housed in a film department with four editing booths for screening, a theatre Co Congratulations for viewing by small groups and a storage room. Other features in construction: "waylite" cement -composition blocks; zoned air -con- N ditioning on all three floors, so that any breakdown in one zone will not affect units G WBKB cooling other zones; special freight elevators, etc. For a pictorial look at some of WBKB's R new facilities -and at the work of the Mon- AND tana & Schultz and Polk combine -see the A following pages. T SOME MILESTONES U ABC AT WBKB (TV) L Started experimental operation as ON YOUR W9XBK in September 1939-first tv station in Chicago, third in the United States-with A 15 minutes daily of programming (newscasts and film shorts) from kitchenette -apartment T size control room in old State Lake Bldg., 190 N. State St. NEW P. Served as training center for 80,000 Navy radar operators during World War II (from January 1942 to August 1945), with O John Balaban, president of Balaban & Katz FACILITIES (owner of W9XBK), offering personnel, N space and equipment. Capt William C. Eddy, first manager of WBKB and leading S electronics engineer, was commanding officer - of school (now head of Television Assoc. -- Inc., Michigan City, Ind., consultant firm). ON A Manned operations during war years with Women's Auxiliary Television Technicians ("The Watts "), who functioned as camera GOOD MOVE - PLANNED operators. Obtained FCC license and construction permit for commercial tv operation on ch. from your \1) 4 in August and debuted as WBKB (TV) Oct. 13, 1943. Merged physically with ABC o&o "Wednesday Nite Fights" DESIGNED WENR -TV in 1953, after consolidation of United Paramount Theatres Inc. and ABC and formation of new American Broadcast- FOR THE ing-Paramount Theatres Inc. Feb. 9, assuming WBKB (TV) call letters on ch. 7. Appointed Sterling C. Quinlan publicity PRESENT Continues on page 85 TELECASTER AND FUTURE JACK - - - DREES

Regards »» «

ONE PART DELETED from the "Tricorn" conference table accommodates a typical WBKB executive meeting called by Sterling C. Quinlan (front), ABC vice president in charge of station. Others (clockwise) : Con O'Dea, newsroom manager; Rex Maupin, music conductor; Clar Heiser, national spot sales manager; William Kusack, chief of engineering; Elliott W. Henry Jr., advertising, promotion and publicity director; John Fitzpatrick, production manager; Tom Osborne, office manager; Grover J. Allen, executive producer, and Mathew Vieracker, general manager. In background are twin monitor screens.

DEPARTURE in conventional layout of tv stations was instituted by WBKB with central control facility housing 90% of all technical equipment, including all camera control units in area rather than in studio control rooms. Station claims setup permits extremely flexible operation and simplifies conversion to color tv. describing it as "nerve center." Only audio controls and video switching panels are maintained in individual control booths. Shown here is monitor panel console.

BLEND of working and living room characteristics is achieved in Vice President Quinlan's "executive suite." White Fiber- glas background is actually continuation of north wall in conference room, while east wall (right) is covered with draw drapes of soft shades of purple and purple -gray. (Both are window walls, while remaining two are neutral depending on furniture.) Executive desk is warm walnut with cane front and "L" shaped extension for tape recorder and other equipment.

BROADCASTING TELECASTING May 13, 1957 Page 79 SUCCESS O\ L y abc pgEk

television network ¡' cONTRACT p SIO , EST l

The close alliance of efforts between Montana & Schultz, architects, who planned the suites for the new American Broadcast. ing Company accommodations, and Polk Bros. own Architec- tural- Designer Service, enabled us to translate the architects thinking about interior designing into fulfillment.

This understanding of architectural planning and thinking, and an all -encompassing knowledge of sources for every item of furniture and the accessories, from wall coverings, floor coverings and fabrics through she gamut of highly stylized office furniture, lamps, etc., is available through Polk Bros. Contract Division. 000P 8 Polk City -2850 N. Central Ave. -Chicago 34, Illinois- NAtional 2 -5600

ABC -TV WBKB -TV

Congratulations and best wishes for your successful and progressive planning as reflected in your new Chicago studios

GENERAL COMMUNICATIONS, INC. MAKERS OF TIME PROVEN EQUIPMENT

Complete color video switching and distribution systems Remote control -preisolated -relay operated switches Originators of current stabilize -multiple output -feedback video amplifiers Master and individual power supplies -sync amplifiers -color mixer amplifiers All new style plug in chassis designed for top quality color operations Custom built switches- preset or instantaneous -combined audio -any size

FORT ATKINSON, WISCONSIN

Page 80 .1/ay 13, 1957 BROADCASTING TELECASTING SHEENA, QUEEN THE THREE ALL THE STARS OF THE JUNGLE STEVE McQUINN* MUSKETEERS OF THE PLAYHOUSE

`Cesar Romero in PASSPORT TO DANGER

they like their new home in Chicago

W IND KB

BROADCASTING TELECASTING May 13, 1957 Page 81 WBKB (TV)- American Broadcasting Company "Correlation" by STEEL AGE Again the Quality Choice for a Modern Office

Our sincere congratulations to WBKB (TV) and the American s.' Broadcasting Company upon the dedication of their new and modern facilities in the ABC State Lake Building, Chicago. Corry- Jamestown is especially proud of the fact that Steel Age "Correlation" desks were selected for WBKB's new offices. Combining beauty and modern styling with flexible, modular construction, Cor- relation office furniture assures WBKB of facilities among the most efficient and attractive in the telecasting industry. CORRY -JAMESTOWN MFG. CORP. CORRY 3, PA Dealers in Principal Cities Throughout the Country

Page 82 May 13, 1957 BROADCASTING TELECASTING ac zatc tat;optJ ' l

avr.' ¿ef wcAGc.ea ycaz new home!

We at tpa feel signally honored to be associated with you, and proud that we can share in this achievement -one of the most significant expansions in the television industry. In saluting you on your success, we point with pride to these tpa series now scheduled on WBKB-

22722/2 SUSIE THE LA HE starring ANN SOTHERN fI-Oa0t=a------t MONDAYS through FRIDAYS starring JOHN HART and LON CHANEY 1 to 1:30 P. M. COMING SOON! SATURDAYS 9:30 to 10 P. M.

THE COUNT OF FOREIGN MONTE LEGIONNAIRE CRISTO starring BUSTER CRABBE as CAPTAIN GALLANT starring GEORGE DOLENZ and featuring "CUFFY" CRABBE

SUNDAYS -4 to 4:30 P. M. SUNDAYS -5 to 5:30 P. M.

Television Programs of America, Inc. EDWARD SMALL MILTON A. GORDON MICHAEL M. SILLERMAN tpa Chairman President Esecutive Vice- President 488 Madison Ave., New York 22, N. V. PL. 5 -2100

BROADCASTING TELECASTING May 13, 19.57 Page 83. * Air Conditioning

* Heating - Piping KROESCHELL

ENGINEERING CO.

215 WEST ONTARIO STREE1 . DElaware 7 -4820

We Sabde A. B. C. GREENWOOD CONSTRUCTION CO. GENERAL CONTRACTOR

64 W. RANDOLPH ST. CHICAGO, ILLINOIS

Page 84 May 13, 1957 BROADCASTING TELECASTING Continues from page 78 and promotion director in 1950 and program manager in February and general l..,os2gra tfuda tios24 manager in July 1953. He was elected vice president in charge of the ABC o &o outlet the following December. W B K B ND THE Claims several "firsts," among them: JIemorp mobile relay west of New York, with seg- American Broadcasting Co. ments of Michigan Ave. Shriners' parade in Chicago (September 1941); an educational of tv program (September 1945); on- the -spot PACKING coverage of a local disaster, a furniture store explosion -fire (1947); Chicago Cubs tv John Balaban coverage and Tam O'Shanter championship MOVING golf tournament (1946); high- frequency re- STORAGE lay from South Bend, permitting transmission of U. of Notre Dame home football 10 WAREHOUSES games (1947), and from Michigan City, for TO SERVE YOU pro boxing bouts (January 1948); a system of instantaneous theatre tv west of New JOYCE BROS. York; full -length telecast of legitimate stage STORAGE & VAN CO. plays (said by the station to he the first :n 6428 N. CLARK STREET the country). Mr. & Mrs. ROgers Pork 4 -0033 Arthur Glass 011ie, Premiered Kukla, Fran & Super C H I C A G O Circus, Polka Time, and Don McNeill's Wilmette 32 PACKING 6 Breakfast Club, as local and network (ABC- UN 4-7317 JOYCE STORAGE TV) properties. Among its local personali- RO 4-0033 SHIPPING ties: Francois Pope, Norman Ross, Mary (AGENT ALLIED VAN LINES) Hart line, Angel Casey, Tom Duggan, Ulmer Turner, Art Hem, Win Strackle and a host of others who have gone to the national JOYCE BROS. networks. STORAGE & VAN CO. Barney Balaban, president and co- founder of B & K and pioneer in W9XBK. died April 4.

WELCOME NEIGHBOR!

TELEVISION STATION WBKB of the AMERICAN BROADCASTING COMPANY

MORE SUBDUED FURNISHINGS are in General Manager Vieracker's office aside STINEWAY from walnut cabinets and executive desk. Carpet is cocoa color and chairs are up- DRUG _a holstered in ochre and blue. Wall back of Mr. Vieracker (1) and Manuel Fin - STORE gerhut, WBKB controller, is draped in STATE & LAKE BUILDING white Fiberglas with blue accent. Assist- ant treasurer's office is similar to Mr. CHICAGO, ILLINOIS Vieracker's; office of vice president's secretary has same carpetry and desk motif. BROADCASTING TELECASTING May /3. /957 Page 85 ---.-- : ° _ ,-: A great big firework for . \,. .. K

NEW YORK:,,.; CHICAGO HOLLYWOOD TORONTO MEMPHIS BOSTON N MINNEAPOLIS

ON THE OPENING OF WBKB'S NEW

IN THE STATE -LAKE BUILDIN

ATIONAL 1 ELEFILM 1`1SSO CIATES, INC. 60 W. 55th STREET NEW YORK 19, N. Y. PHONE: PLAZA 7 -2100

... whose fabulous 20th Century -Fox feature films have been chalking up juicy ratings on WBKB, Friday nights at 10. "OVre happy to be qou WBKB ín dour new home in the ABC State Zake

* WAYNE ATKINSON . .. STAFF ANNOUNCER- "V.I.P." DON McNEILL'S BREAKFAST CLUB- A.B.C. RADIO

* CHUCK BILL . . "ADVENTURETIME," 4:30 -5:00 DAILY, WBKB DON McNEILL'S BREAKFAST CLUB- A.B.C. RADIO

RONNIE BORN "RECORDLAND BANDSTAND"

* ANGEL CASEY . . . "MORNING SPECTACULAR" - 8 TO 9 A.M. DAILY "MICKEY MOUSE CLUB" * JOHNNY COONS "THE UNCLE JOHNNY COONS SHOW " -12 NOON, MON. THRU FRI. * BILL CUTHRIE STAFF ANNOUNCER * MARY HARTLINE

* ART HERN . . . M.C., "MORNING SPECTACULAR," 8 TO 9 A.M. DAILY "MICKEY MOUSE CLUB"

* FRED KASPER . . . STAFF ANNOUNCER -"PAUL HARVEY NEWS" "ALL STAR BOWLERS"

* RANDY KENT. . . STAFF ANNOUNCER -"PAUL HARVEY NEWS" "KUKLA, FRAN AND OLLIE"

* MORT NEIMARK . . . "SMILE -CLUB" 4 -4:30 SAT. WHIMSICAL CHILDREN'S DENTAL EDUCATION

* BRUCE NEWTON (PUPPETS AND VISUAL EFFECTS) "MORNING SPECTACULAR " -"SMILE- CLUB"

* FRANCOIS POPE . . . "CREATIVE COOKERY " -9 TO 10 A.M. DAILY (AND SONS FRANK JR. AND BOB)

* NORMAN ROSS . . . "7 AT 11 A.M.," "V.I.P."

* BUD & JIM STEWART . . "HERE'S GERALDINE"

* BILL WOLFF . . . STAFF ANNOUNCER

TELECASTING BROADCASTING May 13, 1957 Page 87 Television's First Esclusive National Representative Roston Chicago Dallas Detroit BLAIR -TV 415 Madison Avenue, New York 17, N. Y. Jacksonville Los Angeles TEmpleton 8-31100 New York St. Louis San Francisco Scattlr

May 10, 1957

Mr. Sterling C. Quinlan, Vice President Television Station WBKB ABC- State -Lake Building Chicago, Illinois

Dear Red:

It is no casual comment to say that we congratulate the American Broadcasting Company and Station WBKB on their superb new Chicago headquarters in the ABC- State -Lake Building.

For every salesman in our ten offices, it is a genuine pleasure to represent a station with a consistent record of outstanding service to its millions of viewers -- and, in consequence, outstanding results for its advertisers.

Best regards, .n w

William H. Weldon President

WHW:pmh

Page 88 May 73, 7957

BROADCASTING TELECASTING FILM

Big Expansion Planned leaving the U. S. May 17 for London where week by Michael M. Sillerman, TPA execu- he will headquarter. Frederick Hyman, as- tive vice president. By AAP Unit Overseas sistant treasurer of AAP, who will accom- At the same time Mr. Sillerman an- A full -scale entry of AAP Inc., distributing pany him, will organize various procedures nounced that Walter I. Gould is joining the agent for Associated Artists Productions and systems as well as financial and banking TPA staff today (Monday) as producer in Corp., into the foreign market was to be an- activities before distribution is set up in the charge of the expanded commercial divi- nounced over the past weekend by Norman various countries. sion. Although TPA has its main film studios Katz, director of AAP's foreign department. in Hollywood, Mr. Gould, who resigned Mr. Katz at the same time was to reveal: TPA Organizes 'Task Force' from Guild Films to join TPA. will head- Agreement with a syndicate to distribute To Make Filmed Commercials quarter in New York City. all the company's product, both theatrical A "tv commercial task force," designed to Under the expansion plans, the TPA and tv, in Latin America for an amount "in produce commercials and tailor -made filmed commercial division also will produce in- excess of $6 million" and with AAP retain- openings and closings for national, local and dustrial films and documentaries in black ing an interest in the distribution company. regional advertisers in any part of the coun- and white and color. First "big" sale in the Eastern Hemis- try, has been organized by Television Pro- "Organization of the 'tv commercial task phere, with purchase by Granada Tv and grams of America, it was announced last force' marks the first time that a mobile Associated rediffusion for British tv of AAP's Popeye cartoons [CLOSED CIRCUrr, April 29]. AAP also is in active negotiation "with all leading commercial stations and the BBC" for use of all AAP products in Eng- land. "THE VOICE AAP is negotiating with Douglas Fair- banks Jr., planning to make him a top execu- OF LONG ISLAND" tive in the foreign operation. "If the plan goes through," according to AAP, "he would become an 'ambassador at large' representing AAP overseas." Overseas activity will duplicate all AAP's moton picture, tv and allied activities in the U. S. Associated Artists Productions Corp. DELIVERS owns all Warner Bros. products through 1949, including features, cartoons and short subjects, and has Popeye cartoons, several A Major Independent Market hundred additional feature motion pictures and a number of tv series. NASSAU COUNTY Mr. Katz made two trips around the world during a three -year period in which "careful study" of the foreign market was made. The decision for a "major expansion" into the Eastern Hemisphere hinged on the POPULATION .... 1,180,000 10th among U.S. Counties conclusion of a pact for distributing the company's product in the western half of the BUYING INCOME world. Total $2,928,340,000 8th among U.S. Counties The Latin American distributing company Per Family $ 8,503 5th " " U.S. Counties will include Robert Kronenberg, until recently AAP's western division manager and RETAIL SALES $1,534,786,000 11th " " U.S. Counties who will head the operations, and a group Food Store $ 403,423,000 9th " " U.S. Counties of important industrialists, bankers and exec- Auto Store $ 252,922,000 11th " " U.S. Counties utives in various Latin American countries. Lumber, Bldg., Mr. Kronenberg was to leave for Central Hardware $ 113,989,000 5th among U.S. Counties and South America yesterday (Sunday) to Apparel $ 113,070,000 13th " " U.S. Counties begin actual sales activities. Gas Stations $ 86,967,000 10th " " U.S. Counties The foreign AAP companies will sell and Household, etc. $ 81,857,000 14th " " U.S. Counties utilize all AAP rights acquired along with Management, May 1957) the motion picture negatives. They will re- (Sales lease products to tv and to theatres when such rights revert to AAP and also pictures for non -theatrical use as well as literary One station - WHLI - has a larger daytime audience in the rights for live theatrical, tv and radio pro- MAJOR LONG ISLAND MARKET than any other station! (Pulse Survey) duction. They also will license merchandising items similar to the Popeye arrangement in effect in the U. S., records and other SOON WHLI WILL INCREASE ITS POWER TO 10,000 WATTS products. AAP plans to produce and co- produce Big Bonus Coverage motion pictures in various countries where its product is sold. Re- investment also will (Nassau, parts of Queens, Suffolk 5 include possible acquisition abroad of tv sta- Brooklyn) tions and, at the same time, AAP will be Population 3 063,135 HEMPSTEAD "anxious" to acquire foreign -made motion Net Income . . $6,730,794,000 LONG ISLAND, N. Y. pictures for release in the U. S. Retail Sales . . . . $3,365,152,000 Mr. Katz, who also is executive vice president of Dominant Pictures Corp., AAP's Paul Godofsky, Pres. 8 Gen. Mgr. theatrical distributing subsidiary, will be in Represented by GILL-PERNA Joseph A. Lenn, Exec. VP Soles charge of the Eastern Hemisphere operation, BROADCASTING TELECASTING May 13. 1957. Page 89 in BUFFALO... FILM unit has become available to advertisers everywhere, enabling a tv sponsor, irrespective of the size of his business or his location, to produce first quality, customized film sequences," Mr. Sillerman claimed. The task force consists of Mr. Gould as producer and director, a camera man, department heads, camera and light equipment. It will be able to produce commercials and openings and closings on location or in studios available locally. Ohio Film Firm Established GENERAL PICTURES Corp., Cleveland, has been formed to offer black- and -white CONTRACT for Associated Artists tv commercials, and news coverage. Productions' Warner Bros. features and George Oliva Jr., most recently tv -radio cartoons, as well as the Popeye Pack- copy and associate film director in the Cleve- age, has been signed by Thomas B. land office of Fuller & Smith & Ross Inc., Baker Jr. (second from left), executive a national advertising agency, is president vice- president and general manager, of General Pictures. Miliard M. Horace, WLAC -TV Nashville, it was an- former vice president of Productions-on- nounced last week by Robert Rich, Film Inc., also Cleveland, is vice president. AAP general sales manager. With Mr. He continues to represent CBS Newsfilm. Baker at the signing are (1 to r) Roy A. Smith, MGM -TV Ups '57 Gross Estimate operations manager of WLAC TV; Robert M. Reuschle, station sales MGM -TV has been noting success in its manager, and Robert Montgomery. commercial and industrial film activity. AAP account executive. Charels C. (Bud) Barry, vice president in charge of tv for Loew's Inc., said last week he has revised his previous estimate of $1 FILM PRODUCTION million (gross) for the commercial depart- Television Programs of America announces ment's first year of operation and now feels that production of 26 new half -hour telefilms that $2 million is more "realistic." for NBC -TV Fury series will start in Holly- After 90 days of operation (the depart- wood June 15, following renewal of pro- ment was formed last February), the com- gram last week by General Foods and mercial- industrial department has taken in Borden Co. Agency for both firms: Benton approximately $300,000 and expected an- & Bowles. other $175,000 May 6]. [BT, FILM PRODUCTION Cummings Adds Department Theatrical Enterprises Inc., N. Y., is producing 15- minute tv filmed series, Ern West - A NEW department has been formed at more Show, planned as five- day -week day- Cummings Productions, New York, to pro- time program. It will feature Hollywood duce filmed commercials and another set beauty consultant Em Westmore giving up to make industrial shows and films. ,Su- women tips on all phases of self- improve- pervising is A. J. Pockock, who 'will be 14ent. responsible for expanding service to ad- your ONE BEST BUY is vertising clients, other than in creation, and FILM RANDOM SHOTS recording of singing. commercial$ (Cum- Robert Lawrence Productions Ltd., Toronto, mings' primary produ'ction). is offering French adaptations of American - produced tv and industrial films for French- FILM SALES Canadian market. Service is being offered to CBS-TV Film Sales reporjs sales of Whirly- American sponsors for their Canadian birds to WKRC -TV Cincinnati; WHIO=TV branches or subsidiaries. Dayton, Ohio, for Kroger,: Co.; Aylin Adv. MPO Agency, Beaumont, Tex.;.WTIC -TV Hart- Productions Inc., N. Y., producers of tv film ford, Conn., and Greenhill meat products commercials and industrial films, for Roanoke, Va. has opened new Detroit -Midwestern sales and service offices at 6560 Cass Ave., De- Ziv Television Programs, N: Y., reports sales troit, with Ross M. Sutherland as sales of its New Adventures of Martin Kane half - manager. hour tv film series total 92,1 with latest sales Every day more and more top national Pan American World Airways, N. Y., is of- advertisers are buying WBNY when they to Kroger Stores for WBN4-TV Columbus; fering free to tv stations new half -hour wont to sell the big Buffalo Market. Our vol- Sun Oil - Co. for WTVT (TV) Tampa-St. color ume of national advertising is growing at Petersburg, and Duquesne Brewing Co.; for film on Spain, "Castles and Castanets," a faster rote than any other Buffalo station. WSAZ -TV Huntington, W. Va. which is obtainable from Ideal Pictures' of- There's one big reason for all this . . . fices throughout the country. VALUE! WBNY cost- per- listener is DOWN ... FILM DISTRIBUTION DOWN . DOWN while Pulse is FILM RANDOM SHOTS UP . UP . . . UP. Yes, check National Telefilm Assoc., N. Y., is offering WBNY any way you like, and you'll new tv series, to stations; Funarama con- Permafilm Inc., N. Y., film processing firm, agree ... your best buy is WBNYI sisting of cartoons and educational programs announces opening of Permafilm of Calif. BURKE -STUART including "Cartoon Carnivals," Unusual Inc. to serve west coast tv film distributors, Occupations," "Pictorials," and "Inkwell laboratories and producers. Offices and National Representatives Imps." Series will be available ,in half-hour treatment laboratory are located at 6446 and full-hour segments. Santa Monica Blvd., Hollywood. Page 90 May 13, 1957 BROADCASTING TELECASTING ENTERT AINMENT'

How well do you know the Boston market ?

Mention Boston and some people C. A rare New England tavern signboard. audience penetration. On a total think only of Back Bay, Beacon H. Iron ring on Weld Boathouse. Harvard. week basis, WEEI reaches more than I. Swan boat in Public Gardens' Pond, Hill and Baked Beans. But for a favorite tourist attraction in Boston. 81% of the radio homes in the Boston others, the greater Boston area J. South Polar Camp of Rear Admiral area.' When you want your product Byrd, who died recently in Boston. to mean something special in the means much more. What do the K. Note pinned to infant abandoned in above pictures mean for yo q? Cadillac outside Boston hospital. Boston market, call CBS Radio Spot Sales or WEEI Radio. A. Antique hunting decoys. On display in For those who advertise in Boston, historic Sturbridge Village. WEEI has a special meaning: it B. Terracotta Statuette from Cyprus, knows the market. This Credits: E, G - State Trust Co., Boston; F- 7th Century B.C., Boston Museum of Boston Dewey h Almy Chemical Co., Cambridge. Fine Arts. means an advertiser can depend on *source: 5- County Boston Pulse area. Pulse C. Altar in Jewish Chapel. Brandeis Uni- Report, November, 1956. versity, Waltham. Mass. WEEI's knowledge for the most ef- CPA D. Lou Webster, WEEI's popular Farm fective product campaign in Boston. Editor (at age four). But if WEEI knows the Boston mar- E. Indian Signature (original Boston resident). ket, so do Bostonians know WEEI. P. A half -kite, half -balloon: otherwise WEE! leads all of its competitors, called a "sky hook." Manufactured in WEEI Cambridge. Mass. both network and independent, in NETWORKS MBS Says New Contract Is Winning Affiliates MUTUAL officials reported last week that network or are not members of its Yankee their new affiliation contract [BT, Jan. 28, or Don Lee regional networks. These sta- et seq.] not only is winning affiliates but tions also will operate on the new contract influencing independents, too. but their connections with Mutual, either Station Relations Vice President Robert through ownership or through affiliation with W. Carpenter said 12 independent stations Don Lee or Yankee, made acceptance of the have made overtures toward affiliation and new terms more or less automatic, authori- that four already have been accepted, in- ties said. cluding one that disaffiliated 20 months ago. The new contract forms were sent out by The returnee is KSET El Paso (1340 kc, Mutual to all current affiliates about three 250 w) which left MBS in September 1955. weeks ago. Officials expect to start analyzing NO ONE would object to being swamped in The three other independents accepted are the returns in about a week. Overall, they a situation like this. Robert W. Carpenter, KRES St. Joseph, Mo. (1550 kc, 5 kw), appeared pleased with the pace of returns Mutual station relations vice president, has WFOX Milwaukee (860 kc, 250 w, day), and thus far (see picture). cause to smile, surrounded as he is by the KLCB Libby, Mont. (1230 kc, 250 w). They Under the new contract, Mutual cuts its first batch of about 200 signed contracts join June 2, effective date of Mutual's new option time to a half -hour a day Monday returned by MBS affiliates under the new style of contract, under which the network through Friday and six and a half hours on "music and news" formula effective June 2. is switching to a primarily music and news Sunday. In addition there are certain periods The network distributed some 400 contracts operation. of "swap time," including five-minute news- several weeks ago. Mr. Carpenter pointed out that with the casts on -the-hour which will be available addition of WFOX Mutual will have a local for local sale in return for five minute news- outlet in Milwaukee for the first time in the casts on the half -hour which Mutual may through such an operation." network's 23 -year history. Nor has it had sell. Mutual in turn will supply the stations In a letter to affiliates he said the plan local representation in the three other mar- with a minimum of 57 hours of program- will permit Mutual "to continue services to kets in recent months. ming per week for local sale. you on a profitable basis "-without which, he said, "economics would dictate either a He said action on the eight other applica- MBS officials acknowledge that their sales severe curtailment in services or the end of tions of independents must be deferred until potential, with option time so severely re- network services as known today." Mutual sees whether current affiliates in duced, is "limited." But Mr. Carpenter those cities adopt or reject the new contract. pointed out that "we feel that the network Unofficially, it has been estimated that the network's sales potential strictly within officials meanwhile estimated they will be in a secure position with respect to Other the time periods specified as Mutual's in the already had received new signed contracts any clearance and can command the top new contract, is about million a year. from about 40% of the approximately 400 rates for time and talent due to the cover- $8 This does not include any sales made by Mutual stations which are not owned by the age, clearance and ratings obtainable only Mutual and cleared by the stations outside of Mutual time, such as the 11 Notre Dame U. football games which the network will WIPM.: ... TIMDER carry again this fall. Pontiac Div. of Gen- eral Motors will sponsor half of each game IN and the other half will be available for sale SACRAMENTO... KCRATv by the stations, as last year. Mutual's gross 49.1% on the Pontiac sale has been estimated at around $190,000. CBS Radio Plans Milestone In Hour Crime Documentary 40% PLANS for what they called "the most detailed examination of a criminal case ever attempted by broadcasting" were announced "Pr Friday by CBS Radio officials. The program, a tape- recorded documentary with newsman Edward R. Murrow as narrator, will explore The Galindez-Murphy Case: A Chronicle of Terror. It will be presented next Monday at 8 -9 p.m. EDT. 20% Spokesmen said the show will make public for the first time much new information bearing on the triple mystery of (1) the disappearance in 1956 of Dr. Jesus De Galindez, Columbia U. instructor and out- spoken enemy 10% STA. D of the Dominican Turjillo SHARE regime; (2) the subsequent death of Gerald Lester Murphy, a pilot who told friends he helped kidnap Dr. De Galindez and (3) the 6- purported suicide of Octavia de la Maza, Mr. A fellow -pilot. graphic demonstration of C L E A R Murphy's in a Ciudad Trujillo KCRA -TV's rise in Share of jail. Audience from Sign -on to The mystery of Dr. De Galindez has Sign -off, Sunday -Saturday. KCRAry never been cleared up and the U. S. State Ask Petry about The Dept. has officially expressed dissatisfaction Highest Rated NBC SACRAMENTO, CALIFORNIA with the Dominican account of the deaths Station in the West. Serving 28 Northern California of Messrs. Murphy and De La Maza. The ARB. Sacramento and Nevado Counties CHANNEL Chronicle of Terror program was produced by CBS Public Affairs. .,, Parr May 13, 1957 BROADCASTING TELECASTING TENNESSEE

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ABC -TV Appoints Armand Grant ice, to alert affiliates when important news bulletins are coming up. As Daytime Executive Producer FALL COLOR He also said the post -tv decline in radio ARMAND GRANT has been appointed to listening has been halted and audience size THERE's just not enough color pro- the newly created post of ABC -TV execu- once more is increasing. gram activity left for the summer. That tive producer for daytime programs, effec- Mr. Danzig predicted that "personal ra- was the gist of CBS-TV's explanation tive immediately, according to James T. dios will soon be carried as commonly as last week of its plan to shut down its Aubrey Jr., vice wrist watches are worn -but for a purpose. network color transmission for a long president in charge Nobody is going to carry a radio around to summer, starting May 15. The network of programming listen to rock and roll. People today want feels it "obviously" will be telecasting and talent. to keep in touch with the world -to know color again come fall. Mr. Grant, for- what's going on at the moment in any coun- merly vice presi- try. This is the function of network radio dent and general - to be in touch and keep in touch... . Feldman Named CBS -TV V. P. manager of WKIT "Network radio suffered from an in- PROMOTION of Philip Feldman to CBS - Garden City, L. I., feriority complex but now we know that we TV vice president and will be responsible business manager of can outmaneuver television in a number of talent and contract properties for "the many new in Hollywood areas. is being announced 'live' programming today (Monday) by "The future of network radio lies in speed CBS-TV President Merle S. properties which Jones. of communication, but this is electronic. To Mr. Feldman joined the CBS -TV business MR. GRANT ABC -TV is prepar- the technical devices we must apply intel- affairs department in Hollywood ing for its daytime in Septem- ligence and a dedication of our purpose to ber 1953 as associate schedule this fall," said Mr. Aubrey. "Many director and became make the American citizen the best informed director in October 1954. In his new post of these now are in the planning stages," he in the world." he will continue to report to W. Spencer continued, "with pilot films on the most He also foresaw a greater interchange- Harrison, vice president and business man- promising properties to be made in the near future." ability of news between newspapers and ager of talent and contract properties for radio. the network. Prior to joining WKIT, Mr. Grant served from 1948 -1956 as assistant general manager in charge of programming and sales CBS Nets $5.9 Million For First '57 Quarter for WAAM (TV) Baltimore. He also has been an account executive with WBAL -AM- CONSOLIDATED net income of CBS Inc. Net revenues and sales for the quarter TV Baltimore. for the first quarter of 1957 was $5,907,- totaled $95,946,932, compared with $88,- 323, compared with $4,462,783 earned in 406,663 for the corresponding period last CBS Newsmen Claim Scoop the comparable period of 1956, it was re- year. This represents an increase of 8.5 %. ported Wednesday by William S. Paley, Mr. Paley With Story of Cuban said strengthening on the profit Rebel chairman, at the meeting of the board of side was due in part to the liquidation last CBS claimed a journalistic scoop with a directors. This is an increase of 32.4%. The summer of the CBS -Columbia Division, the "cloak- and -dagger" air last week when two current earnings are equivalent to 77 cents company's radio and television receiver of its newsmen walked out of the jungles per share, an improvement of 17 cents over manufacturing unit, which had been un- of Western Cuba with an exclusive sound - the 60 cents per share earned in the first profitable in recent years. and- picture story of life in the secret moun- three months of 1956. Per share earnings are At the meeting, the board of directors tain camp of revolutionary leader Fidel calculated on the average number of shares, declared a cash dividend of 25 cents per Castro. 7,651,446 in 1957 and 7,485,837 in 1956, share on its Class A and Class B stock, pay- Newsman Robert (Bud) Taber and news outstanding during the respective three able June 7, 1957, to stockholders of record cameraman Wendell Hoffman joined the month periods. at the close of business on May 24, 1957. Castro band 10 days ago after five days of being passed along from family to family of CBS' FIRST QUARTER STANDING Castro sympathizers. Mr. Hoffman showed Three Months Ended up Monday with more than two hours of March 30, 1957 March 31, 1956 film and two hours of taped interviews with (13 Weeks) (13 Weeks) the revolutionist and his band. Edited, they REVENUES AND SALES $95 946,932 $88,406,663 are scheduled for presentation next Sunday NET on CBS-TV (6 -6:30 p.m. EDT) and CBS Deduct: Radio (9:05 -30 p.m. EDT). Mr. Taber Operating expenses and emerged from the jungles Thursday, bring- cost of goods sold $66,709,321 $63,164,839 ing with him two runaway U. S. youths Selling, general and ad- whom he turned over to American authori- ministrative expenses . 14,979,540 13,859,516 ties in Santiago. Provision for deprecia- Radio Networks for News, tion and amortization of fixed assets . . . 1,683,252 1,668,333 NBC's Danzig Tells Kiwanis NETWORK radio's function today should 83,372,113 78,692,688 be essentially that of furnishing news and 12,574,819 9,713,975 information, Jerry A. Danzig, vice president Miscellaneous income, less miscellaneous de- for NBC Radio Network programs, told the ductions 72,504 108,808 Camden, N. J., Kiwanis Club May 3. Income before federal taxes on income 12,647,323 9,822,783 He predicted that within the foreseeable Provision for federal taxes on income 6,740,000 5,360,000 future it will be possible to have home radio sets turned on electronically whenever Net Income $ 5 907,323 $ 4,462,783 news of importance occurs. This, he indicated, may come as a new application of the Earnings per share (Note 1) $ .77 $ .60 electronic device which NBC Radio uses NOTE: Earnings per share are calculated on the average number of shares, 7,651,446 in 1957 daily, in connection with its "Hotline" serv- and 7,485,837 in 1956, outstanding during the respective three -month periods. Page 94 May 13, 19.57 BROADCASTING TELECASTING EXCLUSIVE ABC FOß OKLAHOMA CITY K(Ì1ILWT1T5

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Sarnoff Tees Off on 'Top Tens' In 'Letter' to Radio -Tv Editors FOR REAL RATINGS are here to stay, but "top tens" THOSE tense moments on Panic WDBJ ought to be abolished. (NBC -TV, Tuesday, 8:30 -9 p.m. So said NBC President Robert W. Sarnoff EDT) are not all make -believe. Things last week in the third of his series of "let- often are pretty frightening on the for almost 33 years ters" to radio -tv editors. other side of the camera, too. For the "If I had the power -which I don't and May 7 telecast, McCadden Produc- never will have -to govern the treatment tions, Hollywood firm which produces of ratings, I would start off by abolishing the series, had to arrange a million - OUTSTANDING the Top Ten, because of a long- standing dollar policy with Lloyd's of London distaste for fractions," he wrote. covering the story's hazardous loca- "The second March Nielsen had CBS tion for a 24 -hour period. in with six shows and NBC with four. The The climactic scene showed a man 11th rated, our Tennessee Ernie Ford, was trapped inside a tall oil tank with Los five- tenths of one point behind No. 10. Angeles Fire Dept. personnel and From there on down, fractions were ram- equipment trying to reach the perilous ROANOKE pant. The No. 15 show was less than one site. The action was so dangerous full point in total audience behind the No. that the city of Los Angeles had to be and Western Virginia 10 show; the No. 20 show less than one indemnified at a million dollars. full point behind the No. 15 and less than Lloyd's, because of the large amount three full points behind No. 10. involved, placed the policy with corn - panies around the world. . Rating services admit they are not RADIO precise within fractions of points. In fact any difference of less than two or three rating points is not significant. Yet the top Date," and that it has been used since Sep- by any measurement! ten has become an almost exclusive symbol tember with no payment to him. Other de- of success in some circles." fendants include Art Linkletter, the NBC-TV Ratings, Mr. Sarnoff said, do have a "real" program's master of ceremonies, and various value in showing broad trends that help sales and production executives connected planners to chart programming and sales with the program. courses, but are not "the end -all of television." NBC Took His Idea, Says Revnes He recalled that NBC stopped issuing DAMAGE suit for $200,000 against NBC No. 2 overnight ratings last fall (but later relented was filed in the Federal District Court in N.C.S. insofar as sponsors, agencies and talent were Los Angeles last week by Maurice Revnes, concerned) took a slap at the practice and picture producer, who Spring, 1956 of "rushing out victory claims, based on charges the NBC -TV series Festival of Mu- one show in one night." sic is based on an idea he submitted to the NBC still holds to the policy of "not network in 1954 under the title Cavalcade WDBJ has more than going to the press with individual show rat- of Music. NBC turned down his idea at ings," he pointed out, at the same time that time, Mr. Revnes states in his com- TWO TIMES the DAILY acknowledging that this doesn't keep news- plaint, but subsequently "secretly delivered men from getting the ratings elsewhere. his property" to Showcase Productions, N. C. S. Circulation of which produced the Festival of Music pro- Station "B "; more than Keystone Adds 16 Affiliates grams telecast by NBC-TV. THREE TIMES the circu- THE Keystone Broadcasting System last NETWORK SHORTS Monday announced the following 16 new lations of Stations "C'' station affiliates: NBC -TV has pencilled two film series into definite time slots for fall: Costume drama and "D ". WPFA Pensacola, Fla.; WPCO Mount Vernon, Ind.; KWBG Boone, Iowa; KVHL now being filmed in England, 7:30 -8 p.m., Homer, La.; WDON Wheaton, Md.; KBMO Tuesday, and Pony Express, which network Benson, Minn.; }IMAM Albuquerque, N. M.; describes as "adult outdoor drama," at 7:30-8 The one they listen to WNYS Salamanca, N. Y.; KBCH Ocean - p.m., Friday. MOST is the one to BUY! lake, Ore.; KABR Aberdeen, S. D.; KLEN CBS-TV announces that Strike It Rich will Killeen, Tex.; Roanoke, Va.; KXLE WRKE be telecast on West Coast same day it is Ask your Peters, and Raymond, both Ellensburg KAPA aired in East, via Ampex Tape. Series has Va., Griffin, Woodward Wash.; WCEF Parkersburg, W. and heretofore been shown with seven -day delay WRFW Eau Claire, Wis. The additions bring "Colonel" for the whole in West via kinescope. Strike It Rich also the KBS affiliate list to 948 stations, accord- wonderful story! gets new West Coast time, 3:30-4 p.m. PDT, ing to Blanche Stein, station relations di- Mon: thru -Fri. rector. ABC reports its Vine St. radio studios in Writer Sues 'People are Funny' Hollywood will be converted to tv production for four daytime audience participation DAMAGE suit of $1 million has been filed programs scheduled to start on ABC-TV in by writer Donald W. Weed against the fall. Quartette includes three shows formerly NBC -TV program People are Funny, the on radio or tv: Glamour Girl, What's the WDBJ network and a number of individuals. Mr. Name of That Song ?, and Bride 'and Groom Weed's suit, filed in Los Angeles Superior AM 960 Kc. 5000 watts and new program Parlay, to be packaged Court, charges material he submitted was by Bill Burch and directed by Joe Landis. FM 94.9 Mc. 14.000 watts used on the program with no compensation ROANOKE, VIRGINIA to him. He alleges he presented his idea in CBS Radio reports it has renewed Robert Q. May 1956 under the title of "Meet Your Lewis Show contract for next season.

Page 96 May 73, 1957 BROADCASTING TELECASTING

MANUFACTURING

rise from within the ranks, and why offer RCA QUARTER SALES SET RECORD him a 10 -year contract? It was countered when Gen. Sarnoff $295.8 million revenue 8 °0 over 1956 period -Sarnoff claimed that as senior partner in Booz, Allen & Hamilton, Mr. He forecasts decade of progress at stockholders meet Burns -being "thoroughly familiar with RCA administration and policy" -was "most RCA and its management team received an RCA board "stood on this issue," Robert qualified" to head the company and that the overwhelming vote of confidence Tuesday W. Sarnoff, the network's president, took the firm had to make as lucrative an offer as from more than '1,000 shareholders (repre- floor and replied. NBC, he said, picks its possible to persuade the management con- senting a total of 14.8 million voted shard; programs and performers on the basis of sultant to head RCA. Gen. Samoff also im- at the company's 38th annual stockholder'. 'performance, not on race, color or creed. plied that under the stewardship of "such a meeting at NBC headquarters in New York. Though the network champions "integration fine group of men" as his, RCA could not Though there was no dearth of comment without identification," e.g., starring Negro be "a one -man organization." from "minority stockholders." The meeting soprano Leontyne Price in NBC Opera Though there was a flurry of verbal ex- was one of the most placid in post -war RCA Thheatre'.s version of Tosca, Mr. Sarnoff changes concerning the makeup of the history. continued, "We do not argue for preference board, the real fireworks did not come until Forecasting that "within the next ten but for quality." Furthermore, he said, after the meeting had adjourned. At that years, RCA will equal or surpass the great "the existence of all- colored shows depend time Miss Parker cried that the general progress it has made during the past dec- primarily on their quality and sales pros- had glossed over that part of the agenda ade," Board Chairman Brig. Gen. David pects," adding, "many Negroes aren't in calling for "new business," thus cheating Samoff reported an all-time record high of sympathy with all -colored shows." her out of making her anti -BMI proposal $295.8 million sales for the first quarter of (Mr. Young, currently engaged with song- (also made at last month's CBS meeting). an increase of $20.9 1957- representing writer Gloria Parker in an anti -rock 'n roll She berated the company's chairman face - million or 8% ove7 the first three months campaign designed to force the three net- to -face in full hearing of the assembly. The of 1956. Gen. Sarnoff also told of other works to divest themselves of interest in self -described "88 -pound firebrand" yelled at record strides and achievements in all fields Broadcast Music Inc., said later he manages reporters to take note of the "Sarnoff dicta- of RCA endeavor: broadcasting, electronic several Negro singers and actors and that torship." They failed to do so. So did the computers, radar, government orders, pho- he "isn't through yet. ") general, who brushed her off with a public nograph and hard goods manufacture, re- RCA's advertising program also came up "Darling, you've got lots of sex appeal" and search and development. for discussion during the course of the two- then left the hall. In his annual statement, he alluded to last year's billion business volume, noted SI.1 RCA'S FIRST QU that RCA had finally broken into the ranks ARIER STANDING of the select few companies doing over a 1957 1956 billion dollars worth of business annually Products and services sold $295,773,000 $274,848,000 and reminded stockholders that share earn- Cost of products and services sold and ings "more than quadrupled" during the other operating costs 270,232,000 249,453,000 past 10 years. Profit before federal taxes on income 25,541,000 25,395,000 All in all, nearly everyone exuded confi- Federal taxes on income 12,731,000 12,668,000 dence and buoyant optimism. Gen Sarnoff NET PROFIT for quarter 12,810,000 12,727,000 lauded RCA's new president, John L. Burns, Preferred dividend 788,000 788,000 as a man of high integrity and a "long- Balance for common stock 12,022,000 11,939,000 standing member of the RCA family." The Earnings per share on common stock 0.87 0.85 United Shareholders of America presented the general with a suitably inscribed scroll, hour meeting. In reply to a stockholder New Philco Firm in London praised his "genius" and "leadership," and demand, Gen. Sarnoff pegged RCA's total Mr. Burns declared that so far as he was 1956 advertising budget at $35.2 million - SEMICONDUCTORS Ltd., London, has concerned, the electronics industry-partic- 3.1 % of its total earnings -and compared been formed by Philco Corp., Philadelphia, ularly RCA's share -is only on the thresh- it to 1955's ad budget of $30.3 million or and Plessey Co., London, to make transist- old" of "big advances." The majority of the 2.9% of the earnings that year. He referred ors and other semiconductors in England. stockholders present backed the Messrs. another question, this one an allegation that The Plessey Co., which has been called Samoff, Burns, et al., when they supported an RCA franchiser had engaged in "near- the largest electriet component manufac- an RCA-conceived proposal for a new stock fraudulent" advertising, to Robert L. Wer- turer in the United Kingdom, will hold 51% option plan, 11.3 million shares against ner, RCA vice president and general at- of the stock and Philco 49 %. Philco Corp. 498,083 shares. And they killed a proposal torney, who promptly disclaimed any cor- and Philco (Overseas) Ltd. will furnish that would have restricted yearly compen- porate responsibility for "dealer advertis- equipment, and the new firm will be licensed sation of RCA executive officers to $200,000 ing." under Philco patents. (or not more than 100% of an officer's base Another stockholder query from the floor To a joint board of directors Philco will pay, whichever would be lower). -namely that NBC's 'Samoff ought to have name James M. Skinner Jr., president; Les- While lamenting a low profit margin on a regular spot during future annual meetings lie J. Woods, executive vice president in RCA tv receiver sales, Gen. Sarnoff noted to answer questions regarding network oper- charge of engineering, and Peter Marriage, that "there is nothing wrong with the tele- ations -was promised "serious considera- member of the London law firm of Slaugh- vision industry today that cannot be cured tion" as was the demand that inter- studio tv ter & May. The Plessey Co. will name Allen by color." He found support for this state- be used "to bring the faces of management G. Clark, J. F. Mallabar and A. E. Under- ment from song publisher and talent agent to the back of the room." Laughter rippled wood. Barney Young, although for different reasons. through Studio 8H as another shareholder IDEA to Sell Fm Charged Mr. Young: NBC is a Jim Crow wanted to know why Robert Sarnoff wasn't Converter network. The one -share stockholder ex- represented on the board. His father re- AN tot converter for use on tv sets [BT, plained that by allegedly refusing to hire plied: "I might be prejudiced . .. but he April 8] will be sold in the U. S. by IDEA, Negro talent on a permanent basis, NBC might make it someday." 7900 Pendleton Pike, Indianapolis, Ind., hasn't "yet reached the state of segregation Earlier in the meeting there was con- according to the Canadian distributor, A. T. because there's nothing to segregate," ergo, siderable discussion between the general and Armstrong Ltd., Toronto, Ont. The con- it isn't ready to implement "integration" as various shareholders concerning the appoint- verter is being built by IDEA for the Ca- it claims it's doing. ment of Mr. Burns. The principal argument nadian company and CHFI -FM Toronto, After the demand to know where the seemed to be: why pick a man who did not and is selling in Canada for $29.95. Page 98 May 13, 1957 BROADCASTING TELECASTING WE HAVE THE TOWER THE POWER THE NETWORK AND THE KNOW -NOW

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BROADCASTING TELECASTING May 13, 1957 Page 99 MANUFACTURING

Motorola Net Sales Drop Collins' ability to supply integrated systems as as individual equipment. It also Blamed on Tv Set Volume well noted that separate brochures are available A DROP in net sales at Motorola Inc. for on nearly all the items listed. Further in- the first quarter of 1957 was attributed by quiries may be addressed to the nearest Board Chairman Paul V. Galvin to "un- branch office. satisfactory" monochrome tv set volume, although the company reported an approxi- DuMont Re- elects 8 Directors mate 6% boost in earnings. COMMON stockholders of Allen B. Du- The quarterly report given at Motorola's Mont Labs. Inc. re- elected eight directors at annual meeting in Chicago Monday, showed the annual meeting last week in Clifton, net sales of $52,281,795 compared to $53,- N. J. They are: Dr. Allen B. DuMont, chair- 197,541 for the same period last year. Net man; David T. Schultz, president, DuMont earnings were $2,137,587 against $2,012,- Labs.; Barney Balaban, president and direc- 876. tor, Paramount Pictures Corp.; Armand G. G. LaVERNE FLAMBO, president of Motorola's drop in tv set sales was partly Erpf, partner, Carl M. Loeb, Rhoades & WQUA Moline, Ill., signs a contract offset by business for its automotive and Co.; Dr. Thomas T. Goldsmith Jr., vice for installation of a 5 kw transmitter transistor divisions, the firm accounting for president, government and research, Du- and related equipment for the new 8% of the total unit volume in the industry Mont Labs.; Paul Raibourn, vice president WQUB Galesburg, Ill. with Collins Ra- for transistors last year. Mr. Galvin re- and director, Paramount Pictures; Percy M. dio Co., Cedar Rapids, Iowa. Partici- has contracts from & ported Motorola received Stewart, partner, Kuhn, Loeb Co.; and pating are (1 to r): Carl Rollert of Col- Ford and Chrysler for car radio equipment Edwin L. Weisl, partner, Simpson, Thacher lins; Harold W. Higby, WQUB chief to be used in 1958 models. The rest of the & Bartlett. engineer, and Robert Hancock, also of firm's business remained substantially the Collins. same saleswise, but improved in profit. Hoffman Predicts Rosy Future The company plans to unveil its new lines H. LESLIE HOFFMAN, president of Hoff- of tv, high fidelity and phonograph products man Electronics Corp., Los Angeles, told at its annual distributor convention in Chi- shareholders at their annual meeting last Fm Converter for Canada cago July 18 -20. week the firm achieved $46,580,279 in 1956 AN fm converter, for attachment to tv re- sales, and estimated a $100 million sales Collins 1957 Catalog Out level by 1960. ceivers [BT, April 8], being made in the S. a company which COLLINS RADIO Co., Cedar Rapids. Firm officials also noted that the book U. for Canadian also is in Iowa, last week issued its 96 -page 1957 value of its common stock has increased likely to handle distribution the United States, will be on sale in Canada about May catalog which carries descriptions of all its from $7.13 in 1952 to $14.81 per share. 20 and will retail at $29.95, including ex- current products. They said net working capital is up 236% cise and sales 25 %. converter This year the firm said the catalog stresses to $9,668,771 in the last five years. taxes of The at first is being marketed in the Toronto area, in connection with Canada's only commercial fm station, CHFI -FM Toronto. The set is being made for A. T. Armstrong Ltd., Toronto, which is financing its manufacture and has a share in the manufacturing plant in the U. S.

MANUFACTURING SHORTS RCA reported last week it has shipped used, 10 kw transmitter to WMVS -TV Milwaukee (ch. 10); 100 kw transmitter to WHC (TV) Pittsburgh (ch. 11); 6 kw transmitter to WMAR -TV Baltimore (ch. 2) and 12- section superturnstile antenna to WPFH (TV) Wil- mington, Del. (ch. 12).

Motorola Inc. announces new push- button radio designed specifically for Volkswagen automobile and adaptable for most sports and foreign cars. Company unveiled manual set for Volkswagen two years ago and added push- button model, which retails at $59.95. Among advantages claimed are compactness (for installation under smaller dashboards), If you buy by ratings alone, wave got power and quality and careful designing of 'em ... 38 of the 41 t Pulse -rated shows. exterior parts to blend with various interiors. We havg the greatest number of I steners in mid-Ohio, and they have $2,739,749,000 to spend._Thev and,, Pulse also place us General Electric Co. reported last week it ti r-t in any Monday4hru -F ridav quartcr- ho,ir, day or night. Ask John Irian-. had shipped 35 kw amplifier to KRGV-TV Weslaco, Tex. (ch. 5); 50 kw transmitter to WBNS RADIO WJTV ('TV) Jackson, Mich. (ch. 12), and COLUMBUS, OHIO' 100 w transmitter to Toledo U. (educational ch. 30).

Sylvania Electric Products Inc. announces $10 across-the -board increase in suggested list price of its 110- degree portable tv line, effective May 13. Page 100 May 13, 1957 BROADCASTING TELECASTING ONE OF A SERIES

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Daniel W. Kops, Executive Vice President and General Manager Richard J. Monahan, Vice President and Commercial Manager

BROADCASTING TELECASTING May 13, 19.;7 Page 101 EDUCATION 1957 PULSE OHIO INSTITUTE HONORS WBC for McGannon, others talk on broadcasting values ROANOKE, Va. Sessions see large commercial representation OPENING of the 27th annual Ohio State duce and broadcast self- contained integral Shows Institute for Education by Radio-Television programs and that, by and large, these are Wednesday saw unprecedented recognition the programs with the largest audiences." given to Westinghouse Broadcasting Co. on "The fact that programs such as Invitation behalf of the institute by Dr. I. Keith Tyler, to Learning or The Last Word do not fall conference director. within the FCC's 'educational' category does WROV Before Donald H. McGannon, president not lessen their usefulness in aiding educa- of WBC, gave his address on "The Respon- tion," he said. sibility of Broadcasters," his firm was recog- M. S. Novik, radio consultant and presi- NOW nized in an unannounced honor conferred dent of WOV New York, at the same ses- by the institute for the first time. Dr. Tyler sion criticized stations for neglecting public 1STNIGHTLY presented Mr. McGannon with a certificate service and suggested the FCC issue new citing WBC's "outstanding contribution to operators one -year licenses (story page 114). 5 :00 PM to 12 Midnite the advancement of education and public William B. McGrath, vice president -man- service broadcasting by holding a confer- thru Saturday aging director of WHDH -AM -FM Boston Monday ence on public service programming for called television one of the greatest things 20 of 28 quarter hours nightly personnel from selected commercial and that ever happened to independent stations. with educational stations, and thus exhibiting the "As the gravy train for [network] affiliates wisdom and generosity characteristic of a came to a halt, the independent station took mature and stable industry." WBC's con- on a new stature with listeners and among ference took place in Boston Feb. 27 -March advertisers." 1 [BT, March 4]. Herbert E. Evans, vice president of Peo- 38% Unusually wide participation by commer- ples Broadcasting Corp., speaking at the AVERAGE SHARE OF AUDIENCE! cial broadcasters was noted at this year's closing dinner Friday evening, listed cultural conference, with 6 of 15 members on the contributions of the electronic media. institute program committee representing NOW2 ND commercial organizations. Dr. Burton Paulu, director of broadcast- In his opening -night address Mr. Mc- ing, U. of Minnesota and president of the Gannon not only outlined broadcasters' National Assn. of Educational Broadcasters, DAILY spoke on "Where Do We From Here in responsibilities, but also a plan for more Go responsible viewing. He suggested that Educational Broadcasting?" He recom- 5:30 AM to 5:00 PM viewers keep informed of what's available, mended that educational broadcasters develop themselves personally and profes- Monday thru Sunday with learn to evaluate, avoid being creatures of habit, help children be selective and let sta- sionally, "acquire the degrees often given tions, networks and critics know how they magical significance by budget makers . . . so feel about programs. that deans, vice presidents, presidents, 2.'1 principals and superintendents will think of Solicits Suggestions us, not as gadgeteers with microphones and cameras, but as educators with breadth of AVERAGE SHARE OF AUDIENCE! Joseph Csida of Csida -Grean Assoc., New vision and wide understanding." #3 Station 15.5% York, at the same session reviewed broadcasting over the past 10 years, radio's strug- A "Teaching by Television" day -long #4 Station 13.5% gle for survival with the advent of televi- session that preceded the institute Wednes- sion and the evolution of the music-news day was highlighted with addresses by Ralph Move your clients closer to the formula. He suggested that institute dele- Steetle, executive director of the Joint Coun- listeners with Roanoke's #1 gates come up with educational and cultural cil on Educational Television, and Dr. str tìon for Popular Music, Lo- ideas as popular as music -news, and fail- Hideya Kumata, member of the Communi- cal and National Sports and ing that goal, "harness music to educational cations Research Center at Michigan State Selling Personalities! and cultural objectives." U. At Thursday afternoon's session on "The Surveying present tv teaching, Mr. Steetle EXCLUSIVE STATION Broadcaster and the Audience," Rolf Meyer- said, "The willingness to teach publicly is FOR COMPLETE sohn of the U. of Chicago Center for the a sign of self confidence in professional com- petence on the part of our teachers. Re- DODGERS BASEBALL! Study of Leisure and co- author of Futures for Radio [BeT, Jan. 23, 16], presented an action of students to televised teaching gives audience summary. Contrasting the local evidence that tomorrow's student may be Represented by character of radio with the national per- more of a self -starter, depending less upon BURN -SMITH CO., INC. sonality of tv, he said television programs constant spoon-feeding." "must have 'cross -cultural' appeal, for no Participants in a news clinic, one of 15 1240 one cultural group alone can deliver an au- offered in the course of the three -day in- dience large enough to pay for the produc- stitute, urged adoption by educators of (AO' ON YOUR tions. ... If it is destined or doomed to some commercial methods. James L. Sny- 'MAN'S BEST FRIEND DIAL remain the most massive of our mass media, der, news director of KDKA Pittsburgh, it must continue to cut across all kinds of deplored reliance on wire copy and described social groupings and to remain our leading KDKA's news -gathering organization. creator and preserver of homogeneity, our Iry Lichtenstein, promotion manager of WR largest common denominator." WWDC, said independent music -news com- Burt Levine, Pres. Louis Hausman, advertising vice president mercial stations have developed techniques of CBS Radio, at a discussion of radio of reporting news, special events and public ROANOKE, VIRGINIA Thursday evening said radio networks "have service "quickly, painlessly and to the never abdicated their responsibility to pro- point." Educators must utilize such methods,

Page 102 May 13, 1957 BROADCASTING TELECASTING HOW F ' CAN YOU GET?

Ir+ NOVEMBER 1956 _¡ MARCH 1957 PULSE ARB Said it . . . Says it ALAIN!

IN KNOXVILLE WATE -TV HAS MORE VI EWERS Than All Other Stations Combined

PULSE ... 19 County Telepulse Report 'ARB City of Knoxville Report con- conducted Nov. 25 thru Dec. I. 1956. ducted March 8 thru 14, 1957. MONDAY TO FRIDAY SUNDAY TNRU MONDAY TO FRIDAY SATURDAY 7 AM. 12 Nn. 6 PM. Sign -on -to Noon to 6:00 PM to 12 Nn. 6 PM. 12 Mid. 12 Noon 6.00 PM. Midnight

WATE -TV 60 62 51 WATE -TV Share of Station share 67.1 69.1 52.9 Audience of Sets -in -Use SATURDAY SATURDAY 9 A. M. 12 Nn. 6 P.M. Sign -on -to 6:00 PM. to 12 Nn. 6 PM. 12 Mid. 6:00 PM. Midnight

WATE -TV 63 53 WATE -TV 71 64.3 58.0 Share of Station share

' Audience SUNDAY of Sets -in -Use SUNDAY 9 A. M. 12 Nn 6 P.M. Sign -on -to 6:00 PM. to 12 Nn. 6 PM. 12 Mid. 6:00 PM. Midnight

WATE -TV 56 50 54 WATE -TV 57.3 62.4 Share of Station share Audience of Sets -in -Use PLUS ... 14 out of the top 15 once a PLUS . . 9 out of the top 10 once -a- week shows. week shows. PLUS 10 out of the top 10 multi - PLUS ... 5 out of the top 6 local day- ... weekly shows. time shows based on cumulative ratings.

* *215,352 TV HOMES IN WATE -TV COVERAGE AREA eITELEVISION MAGAZINE. APRII. 1957- Applrnq c 4-off peint .4 25% bued en...ily- .i..in9 foc lori W -vo. POWER MARKET OF THE SOUTH Knoxvil le,Tén nessee

Affiliated with WATE Radio soon Watts, 620 kc. Represented Nationally by AVERY -KNODEL, INC.

BROADCASTING TELECASTING May 13, 1957 Page 103 EDUCATION INTERNATIONAL he said, "to gather any semblance of an audience." CBC BOARD GRANTS FEW BOOSTS Sam Elber, program director of WERE WHILE a few power increases to radio and Leamington, Ont., and CJMT Chicoutimi, Cleveland, described his station's policy of tv stations were recommended by CBC's Que., all low power stations. rebroadcasting international news from board of governors at its April 30th meet- New radio stations were shortwave broadcasts. Shortwave sets are recommended ing at Ottawa, most applications for power for CHNO Sudbury, Ont., a bilingual sta- monitored in the studios and in staffers' increases and new stations were deferred tion, which for homes, he said, and direct overseas reports applied a French -language for further study. daytime station of 1 kw on 550 kc, with are included in all newscasts. of recommendations Tv viewers should be more specific in The official list the understanding that at least 30% of for new tv comments and complaints to broadcasters, pointed out some applications CHNO nighttime programming shall be in because "of the rel- according to Edward H. Bronson, NARTB stations were deferred French until a suitable technical application costs CBC of providing can be made tv code director. Mr. Bronson told the atively high for the for nighttime operation of the American Council for Better Broadcasts, national program service to such stations in new French -language station. Robert A. which met during the institute, that groups the light of possible future financial provi- Reagh was recommended for a new radio such as theirs could stimulate viewer par- sions for the system." station at Cranbrook, B. C., of 1 kw on ticipation in tv code operation. In television, CHCH-TV Hamilton, Ont., 570 kc. was recommended for a power increase Applications for new stations at Saanich. CBS -TV Claims Extensive Use from 100 kw video and 60 kw audio to 150 B. C., and Kitchener, Ont., were deferred kw video and 90 kw audio on ch. 11, with for further study, and an application for a Its Films in Education Of directional antenna to be increased from radio station at Elliott Lake, Ont., uranium IN LESS than two years, "CBS -TV has be- 641 to 654 feet above average terrain. mining town, by CKSO Sudbury, Ont., was come the largest non -governmental producer CKSO -TV Sudbury, Ont., was recom- deferred to give other applicants time to of educational films in the world and is mended for establishment of a satellite on complete technical data, with the applica- continuing pro- the only network offering ch. 3 at Elliott Lake, Ont., a new town at tions to be heard this fall. grams in this area," it was claimed last week the new uranium mining area between Sud- CKVL Verdun, Que., which not long ago by Merle S. Jones, president of CBS -TV. bury and Sault Ste. Marie, Ont. The satel- received a power increase to 10 kw, was Films from CBS-TV programs See It lite will have 4 kw video and 2 kw audio deferred in its application for 50 kw on Now, You Are There, The Search, Air power with antenna 432 feet above average 850 kc. The station is located in a suburb Power and Adventure are viewed annually terrain. The CBC board allowed this higher of Montreal, and the CBC board felt the by an estimated five to six million through than usual power for a satellite because of 50 kw application raised "important ques- private showings as 16 mm educational the typography of the area, and also stated tions regarding maximum signal intensities films, Mr. Jones disclosed. These showings in its recommendation that if at a later date allowed in built -up metropolitan areas. In are conducted by schools, libraries, and an independent station application is filed, recent years the Department of Transport civic, religious and industrial groups through- consideration should be given to not renew- has followed a rule of not accepting appli- out the nation. ing the satellite license. cations which would provide for a signal of Since June 1955, 120 films have been dis- Ont., was recom- over 250 millivolts per meter in built-up tributed through the 48 states by Young CFCL -TV Timmins, for a satellite at Kapuskasing, Ont., metropolitan areas. The board recommends America Films and the text -film division of mended town (New York Times that the department reconsider whether this McGraw -Hill Book Co., he said. Arrange- pulp and paper with w video and application does not exceed this laid down ments now have been concluded to add the paper mill), on ch. 3 34 17 w and a directional antenna maximum. . . . Raising of the maximum complete 26 -week series of Air Power broad- audio power terrain. CFCL -TV allowed could lead to an undesirable 'signal casts by the end of June, raising to 146 the 100 feet above average a second satellite op- intensity race' among stations which would total number of CBS -TV programs released was turned down on gold mining town of Kirkland be uneconomical, of no particular advantage as educational films in the last two years. eration at the it "would be contrary to the public and which would inevitably In the first 18 months since Young Amer- Lake, Ont., because Department of Trans- leave a number of stations at an unnecessary ica Films has released episodes from You to policy issued by the in it would be within the Grade disadvantage." Are There and The Search in 16 mm form, port that tv station," the were they have been used in more than 125,000 B contour of an authorized A number of station share transfers Lake is in the area classrooms in the country, according to board ruled. Kirkland approved and also change of ownership in -TV Godfrey Ellion, president of YAF. covered by both CFCL -TV and CKRN a few cases with local residents becoming new majority owners. During the same period, 16 mm films of Rouyn, Que. See It Now programs have been used in CJDC Dawson Creek, B.C., on the start- more than 40,000 classrooms. ing point of the Alaska Highway, had its British Commercial Tv Signs application for a low -power tv station li- For Audience Measuring Work Florida Education Tv Plans cense deferred for further study in view of possible high costs of servicing such a small AN industry- guided meter research service OPERATION of an educational tv system local station with national programs by CBC. covering commercial tv operations in Eng- in Florida would be limited at first to state to radio stations were ap- land has been set up, effective July 1. The colleges and junior colleges, a Florida House Power increases of cases. CKX Bran- contract, announced April 19, will be with subcommittee was told by John Germany, proved in a number was a daytime power Television Audience Measurement Inc. and legislative aide to Gov. LeRoy Collins. He don, Man., granted increase from 1 kw to 5 kw on 1150 kc, is expected to entail annual fees of about testified on behalf of a bill providing first 1 the power limit at $280,000. for a closed -circuit microwave link of U. with kw remaining Fort William, Ont., similarly will of Florida, Florida State U., a proposed night. CKPR Audience data be supplied by TAM power increase from 1 university at Tampa and junior colleges. received a daytime to the Institute of Practitioners on Adver- with 1 kw remaining This would cost $500,000. kw to 5 kw on 580 kc., tising and the three commercial program Victoria, B. had Mr. Germany said an extra $20,000 link power at night. CKDA C., contractors (ABC Tv, A -R and ATV) for 5 kw to 10 kw and would join the state system to those of power boosted from a minimum of two years and a maximum 1280 kc to 1220 Georgia and other states, and an additional frequency changed from of five. The contract was negotiated be- $100,000 would be used to finance operation kc. tween TAM and the Television Audience of the system and cost of a commission. Rep. Power increases were deferred for further Research Advisory Committee, the group Gibbons, of Hillsborough, subcommittee study for CFGP Grande Prairie, Alberta; acting in behalf of the telecasters. chairman, said objectors to the project claim CKLG North Vancouver, B. C., and CJAV TAM at present is servicing individual it sets up another expensive board and it Port Alberni, B. C. Power increases were advertiser -subscribers with audience data might be used for propaganda purposes. denied to CHUB Nanaimo, B. C.; CJSP under an agreement which ends June 30. Page. 104 May 13, 1957 BROADCASTING TELECASTING Why Fels & Company prefers

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"WLW Stations offer that important extra of mighty grocery merchandising tied up with top Station Talent. Yes, leading TV -Radio personalities star in product merchandising -promotion as the Crosley Stations' experts cover the store fronts by top - level trade contacts, personal calls and point -of -sale push. So the Talent- tuned, power- packed merchandising -promotion of the Crosley Stations really means business for advertisers." / Max Brown, Director of Sales Fels & Company

Like Fels & Company, you'll get mighty merchandising -promotion for your products too with the WLW Stations. So before you buy, always check first with your WLW Stations' Representative. You'll be glad you did!

WLW WLW -T WLW-C WLW -D WLW -A Radio Cincinnati Columbus Dayton Atlanta

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BROADCASTING TELECASTING May 13, 1957 Page 105 INTERNATIONAL

U.S. -Britain Exchange the same thing in this country. The British do not employ separate producers (in fact Of Tv Scripts Proposed they call the producer the director). Mr. A FILM STATE DEPT.? Bernstein feels this hampers the quality of tv, A MOVE for exchange between the U. S. and thus may throw open the program to TV FILM distributors need an organi- and Great Britain of certain television producers as well. zation comparable to the Motion Pic- scripts which, because of their controver- Mr. Abrahams explained that ITA, lack- ture Assn. that could speak "with one sial nature, have not been televised in their ing the funds and the technical know-how voice" in dealings with foreign coun- respective home countries, has been initiated that U. S. tv is "blessed with," seeks "pres- tries, Norman Katz, general manager by Mort Abrahams, executive producer of tige" and "experience." One reason may be in charge of foreign operations, As- NBC -TV's Producers' Showcase. that ITA has become hypersensitive to charges sociated Artists Productions, said last Mr. Abrahams, who will become a free- made by certain segments of its own audi- week. lance producer next season following the ence that the U. S. imported tv film series Mr. Katz said that such an organiza- demise of Showcase, said Wednesday that are "crassly vulgar and American." The tion would be useful, too, in "creating although the aspect of controversial scripts Bernsteins aren't so much concerned with an awareness overseas" of the potential is but a minute facet of the overall plan to ratings as they are with attracting viewer- of U. S. film product on tv when future institute an international talent exchange ship. Once this has been accomplished, Mr. regulations are promulgated by foreign program, the "controversial script swap" Abrahams asserted, "ratings will follow countries. He said be based his obser- would enhance both the reputations of automatically." vation on the belief that tv abroad British commercial tv and U. S. playwrights. Since British tv does not have at its dis- eventually will follow the pattern of The idea for the international exchange is posal the enormous fees U. S. tv gives to the theatrical business there. not his. It was sparked by British theatre its contributors, Granada offers as bait the magnate Sydney Bernstein, head (with brother idea of "showcasing" material found to be Cecil) of the Granada Theatre Chain and the taboo in the U. S. The firm already has Granada Tv System which services the In- pr zed it with its production, a few months network -contracted talent, they are sure dependent Television Authority, Great Brit- ago, 'of Arthur Miller's adaptation of Henrik they will get leaves of absence. MCA-TV ain's commercial network. Mr. Bernstein Ibsen's "An Enemy of the People." Mr. Ltd., which has a packaging agreement with contacted Mr. Abrahams late last month Miller is persona non grata on U. S. tele- Granada Tv, also is eager to cooperate, during the latter's brief stay in London to vision, Mr. Abrahams noted. and so are several other talent agents whose work with the Sadler's Wells ballet troupe. Messrs. Bernstein and Abrahams have clients fall into the "controversial" category. In effect, what Mr. Bernstein proposed, ac- gotten many nibbles in the past few weeks. One of these, writer Reginald Rose, has cording to Mr. Abrahams, is a two -way Already committed to fly to England are agreed to make available to Granada all system whereby American directors and directors Sidney Lumet, Franklin Schaffner, of his tv works that are presently "uncom- writers (so far producers aren't included) Clark Jones, Ralph Nelson, Charles Dubin mitted." i.e., to stage or screen dramatiza- would do "one-shots" on ITA while their and Don Medford. tion. In addition, he and Franklin Schaffner British counterparts would do more or less Although some, such as Mr. Nelson, are will try to air Mr. Rose's "Thunder on Syca- more Street," first seen in the U. S. in an edited form on CBS -TV's Studio One several years ago. (The Studio One version had Mr. Rose's original protagonist, a Negro, changed Media Director Sold on into a white ex- convict, and current plans call for another switch: This one to change Audit Bureau of Circulations the Negro into a Jamaican to fit in closer with the "British racial problem "). 'Problems' Are Few Insofar as "problems" are concerned, Mr. Abrahams feels there are few. The pay, he declares, is not the thing. But there are such matters as procuring work permits from the Ministry of Labour, the "tax situation" and other "minor bureaucratic details" to be attended to. The British may have no "union HUGH H. JOHNSON problem," but the Americans may very well Director of Media have one. Possible hitch in bringing British talent to an already-overcrowded U. S. Kudner Agency, Inc. writer -director pool may rise out of objec- New York tions voiced by the Radio-Tv Directors Guild. "We'll cross that bridge when we come to it," Mr. Abrahams said. He also made plain the fact that this is a "I consider /IBC one Reports of the most valuable "private" project, unsupported by any U. S. tools at our disposal." network, though it is sponsored by the Academy of Tv Arts & Sciences. As of last week, the exchange BT is the only paper in the vertical radio -tv field with A.B.C. program hadn't been formalized and chances are membership ... your further guarantee of integrity in report- it won't be for some weeks to come. ing circulation facts. BT, with the largest paid circulation in its field, is basic for subscribers and advertisers alike. But "controversy" is still very much on ATAS' mind. At week's end, it was learned that the academy was discussing a move to BROADCASTING interest Sylvester L. (Pat) Weaver Jr. in its efforts to clear time for "so -called contro- TELECASTING versial shows." Mr. Weaver, former NBC THE IUSINESSWEEKLY OF RADIO AND TELEVISION board chairman, has made public plans to package a "controversy" series of programs. Page 106 May 13, 1957 BROADCASTING TELECASTING :.°. `e / .. ;w^' s,? .P_J-, , t i r1i ,/ r " f a_ ! i/ i >ìa

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BROADCASTING TELECASTING May 13, 1957 Page 107 INTERNATIONAL

Three German Outlets Plan tified these as saturation of commercials ITA Invites Program Bids For Commercial Television and contests, which have caused criticism For Isle of Wight Tv Outlet of the industry, he said. THREE West German broadcasting organ- Mr. Jamieson said, "The trend to cheap BRITISH Independent Television Authority izations have announced pjgns to join two saturation spot advertising cannot fail to (ITA) is inviting applications from com- stations already on the air with commercial have a detrimental effect on programming. panies for the job of "program contractor" television programming. Gimmicks and give -aways provide little in for the Isle of Wight station which is to The newcomers will be Hesse Radio, the way of either entertainment or informa- be put into operation in 1958. The station, Frankfurt; South German Radio, Stuttgart, tion. It is well-nigh impossible, therefore, LTA's seventh, will cover an area in southern and South West German Radio, Baden - to avoid the pitfalls of mediocrity." England with more than two million population. Baden. Already established in commercial He urged broadcasters to carry out a tv are Bavarian Radio, Munich, and Radio thorough house cleaning and combine the Other stations are planned to cover the Free Berlin, with a half -hour sponsored each best qualities of ethically sound business and rest of southern England, but these will not day. good broadcasting. be launched before 1959 or 1960. The Isle Oct. 1 has been mentioned as a possible Station representatives and advertising of Wight station, likely to open in late spring starting date for commercial programming agency personnel were on panels which dis- 1958, will increase ITA coverage area to by the three newcomers to the field. There cussed how both these facets of the industry about 80% of the total population (or about has been no official announcement, how- could be served better by the broadcasting 40 million persons). Building the ITA net- ever. The two stations now airing sponsored station staffs. work to this point will have taken about programming are facing legal suits from 30 months. Another 5% of the British pop- German newspaper publishers, who contend Canada Stations, Networks ulation will be added to the ITA coverage commercial tv in its present form is illegal. To Give Free Political Time area in 1958 through the opening of an All broadcasting in West Germany is semi - additional station on the northeast coast. FREE TIME on radio and tv stations and official, preponderantly non -commercial and Total coverage then will be 85% of total networks is being made available to Can- financed by license taxes on sets. population. ada's four political parties for a six -week television on Currently there are three million homes Addition of commercial period from April 29 to June 7 in connec- three would two in West Ger- in which ITA programs are available. With outlets leave tion with the general election June 10. They the increase rate at 160,000 -170,000 per many without sponsored programming. CBC has six hours is announced that month, it now looks as if circulation will are North German Radio and West German being set aside on both English and French- country's pass the five -million mark by next winter, Radio, which cover 63% of the language tv networks. Twelve hours is avail- total television audience. if the current increase rate continues and if able in each language on radio networks, central Scotland, south Wales and the West At the same time commercial tv appeared with English -language network time being are added,. as is contemplated. likely to expand, it was announced that divided eight hours to Trans -Canada and Bavarian Radio expects to have its corn - four hours to Dominion network. CBC is IlsITERNATIONAL SHORTS merciai operation out of the red by the end also making available on eight CBC tv sta- of this year. Radio Free Berlin, which has tions 12 quarter -hour periods for local candi- Associated Screen News Ltd., Montreal, been telecasting the daily Bavarian Radio dates. Que., has started all- Canadian independent show by relay line, also has announced it Tv time is divided into 24 quarter -hours, adventure film series, McLain of Hudson's will originate its own commercial show on giving the Liberal party eight periods, Con- Bay, half -hour adventure film based on early Mondays, in addition to the half -hour from servatives seven periods, Co- operative Com- Canadian fur trade. Location of series will Munich, to be carried now Tuesday-Satur- monwealth Federation (socialist) five peri- be in Laurentian mountain area north of day in Berlin. ods, and Social Credit four periods. This Montreal and in Montreal ASN studios. Advertisers on the Bavarian Radio com- was arranged by mutual consent with the William Morris Agency, N. Y., will handle mercial telecast have been led by soaps, parties, and is to some extent based on rep- U. S. sales of series. cleansers and polishes which accounted for resentation in the last Parliament. On ra- Robert Lawrence Productions Ltd., filmed 15.62% of commercial revenue in 1956. dio networks the 48 quarter -hour periods commercials producer, has doubled size of Foods were in second place with 11.7 %, are divided on a similar basis. Television its facilities at 32 Front St. West, Toronto. followed by coffee 10.78 %, toiletries and network free political broadcasts are live Included in expansion is addition toilet goods 10.58% and smoking materials between Quebec of screen- City and Winnipeg, kine- ing room and installation 5.06 %. scope on of Simplex Preview other stations, and are all in eve- Projector and other equipment. ning time. On radio, 75% of English net- Canada's Atlantic Broadcasters work time is evening, 25% daytime, while CFCR -TV Kamloops, B. C., joins CBS-TV Elect Arthur Manning President on the French network evening time takes as secondary non -interconnected affiliate and two -thirds and daytime one -third. will be listed in Canadian group. Corre- J. ARTHUR MANNING, CKCL Truro, In addition to these free political broad- spondence for station should be addressed Nova Scotia, was elected president of the casts, patterned on preceding elections, there to Walter Powell, commercial manager, Atlantic Assn. of Broadcasters at its annual will be purchased time available on individ- CBC, 354 Jarvis St., Toronto. convention April 25 -27 at Amherst, N. S., ual independent stations and specially set- succeeding John Hirtle, CKBW Bridgewater, up networks. CJVI Victoria, B. C., increases power to N. S. 10 kw. Jack Lewis, CKEN Kentville, N. S., and CFPL-TV London, Ont., has installed CFAB Windsor, N. S., was elected vice equip- THE TEMPTRESS ment to color president, with Tom Tonner, CKCW Monc- transmit programs as soon as it is given permission to do so by ton, N. B., as treasurer, and Geoff Stirling, THE Rev. G. Westerdale Bowker, who Canadian Broadcasting Corp.'s board of governors CJON -TV St. John's, Newfoundland, as has been losing his Steventon, England, and treasurer. flock to the I Love Lucy show on Sun- Department of Transport. Station reports equipment can handle slides and as The AAB will recommend to the June day evenings, hereafter will hold films well as network programs as as meeting of the director of the Canadian church services in the afternoon. soon these are available from CBC. Currently is Assn. of Broadcasters that enforcement His church pews have been almost there no color tv transmission in Canada, and CRC measures be taken for an industry code of vacant since the series started. But does not expect to be ready to transmit color ethics and business practices. Don Jamieson, now the realistic minister, who noted, till year from now. CJON -AM -TV St. John's, Nfld., suggested "I don't have a set, and have never in his keynote address that the industry seen Lucy," expects to recover his own Radio Representatives Ltd., Montreal, Que., eliminate some of the business practices "Nielsen" rating. has moved to larger quarters at 1411 Cres- which have begun in recent years. He iden- cent St. Page 108 May 13, 1957 BROADCASTING TELECASTING PERSONNEL RELATIONS CBS Asks $100,000 tomatically released from having to pay the been able to locate any representative of the ATW, donated the $5,000 to the non-profit union for serving, CBS counsel said. In IBEW Local Suit organization as a gift to help defray costs One question still remaining unanswered WHAT is described as the first legal action on three of the wing's current projects.) is whether the local Pepsi -Cola bottler will taken by any representative of the radio -tv In essence, the brief filed with the court institute separate legal action against the industry against a labor union under Sec. reiterates CBS' position as stated in the IBEW Local 1212. Mr. Rubinstein's office 303 of the Taft -Hartley Act ( "boycotts and charges filed with NLRB the week before. declined to make any statement on such a other unlawful combinations") came into It charges Local 1212 with having "in- possibility and referred the matter to its being last Wednesday as CBS Inc. filed suit duced and encouraged its members to en- public relations representative, who merely gage for $100,000 damages in U. S. District in a strike or concerted refusal to per- said, "No comment, period." But there are form any services" for WCBS -TV. no hard feelings towards WCBS -TV. Under- Court, New York, against Local 1212 of the Although stood is the International Brotherhood of Electrical CBS' attorneys are Rosenman, fact that Mr. Rubinstein has Goldmark, Colin & Kaye, this particular ac- ordered time with WCBS-TV for the 1958 Workers. The move follows by one week the tion is being handled by Emanuel "Tony" awards show, assuming the electri- filing of charges against the local with the Dannett of McGoldrick, Dannett, cians and the stagehands will have effected National Labor Relations Board [BT, May Horowitz & Golub, New York, specialists in labor law a truce by that time. 6]. and former MBS counsel. Mr. Dannett said The suit stems from the local's `con- this action is "wholly independent" from the WGAW Tv -Radio Unit Elects certed refusal" last April 21 to permit the one taken with NLRB, but that both seek Slate of Officer Replacements airing of a special Antoinette Perry Awards relief for CBS Inc. The NLRB move seeks FENTON EARNSHAW, Phil Leslie and telecast remote via WCBS -TV New York to restrain the local from further such ac- James Allerdice have been elected president, [DDT, April 29]. It seeks damages only for tion-if need be, through an injunction -- vice president and secretary- treasurer, re- CBS Inc. and its New York and station while the $100,000 suit seeks "punitive spectively, of the Television -Radio Branch not for the Pepsi -Cola Metropolitan Bottling damages." of the Writers Guild of America, West, fol- Co., Long Island City, which was to have The suit also states that Local 1212 has lowing the resignation from those posts of sponsored the show. "threatened" the network with similar future David Dortot, Gene Wang and Al Martin. WCBS -TV lost approximately $8,000 on action unless lighting work on remotes in- New officers will serve until the next the show, while the Pepsi bottlers' invest- volving theatrical presentations is assigned election. The former officers resigned in pro- ment came to over $16,000. (Included in this to its members. test against attempts of the WGAW admin- figure was $5,000 which the bottling sub- Robert Silagi, counsel for Local 1212, istration to enforce a "gag rule" prohibiting sidiary of the Pepsi -Cola Co. was to have said that since he had not yet seen the members from discussing guild affairs with paid for tv rights to the American Theatre charges ( "other than having read about them newsmen and others, following criticism Wing, sponsor of the Perry awards. In a in the newspapers "), he would have no com- which appeared in print regarding the activ- separate move last week, Metropolitan's ment to make "at this time." As of late ities of Francis Inglis, WGAW executive president. Philip H. Rubinstein. though au- Thursday afternoon, process servers had not secretary.

TV 'ux, Fneatiw- t,e big ia2uwL Ca¢i13dc.ia, ntahket -- wea4t4

Baie NBC -TV ottgiate. Beet emit pcegrcame

o D Paul M. Roymer Co., National Representative

BROADCASTING TELECASTING 11,0 l:. IV,' Page l09 PERSONNEL RELATIONS

Film Directors Discuss SDGA's disaffiliation of the New York favorable action by these bodies. When of- Forming Union in New York affiliate stemmed from the New York group's ficially adopted, the WGA ruling would pre- substantial activity in television and a desire vent any form of tv which requires the PLANS to organize a union in the East for on SDGA's part to confine itself to Holly- viewer to pay for his entertainment from film directors employed on tv commericals wood motion picture activities. With the using dramatic material originally prepared and programs, educational, industrial and growth of films for tv, the committee spokes- for another medium (movies or free tele- documentary films, were explored last Thurs- man said, SDGA now is "looking more vision, for example) without first securing day evening at a meeting of the New York kindly" upon affiliation with the East "on the permission of WGA to so use the work Film Directors Organizing Committee. their terms." of its writer members. The organizational meeting was scheduled Officers of the New York Film Directors The WGA council also considered pro- after the committee rejected an invitation Organizing Committee are Howard Mag- posals for changing the elective procedure to affiliate with Screen Directors Guild of wood, president; Jack Glenn, vice president, of the organization's various branches so as America, a union covering directors in and George L. George, secretary. to insure an adequate number of candidates Hollywood. A spokesman for the committee for any elective office and to prevent abuses said SDGA's overtures were declined be- Writers' Guild Outlines of the cross -filing procedure. Eric Barnouw, cause the conditions for affiliation were retiring president of the eastern guild, was "completely unacceptable and were based Procedures for Toll Tv elected national chairman for a two -year on the premise that film directors in the I OLL tv is a new form of entertainment and term, succeeding F. Hugh Herbert. East are second -rate." Among the conditions will have to acquire its own literary rights the committee could not countenance, the on its own terms and at its own scale of AFTRA Announces Foundation spokesman said, were: complete control of and not on same as are payment the terms In Memory the eastern affiliate by Hollywood, including now available for use on free television. of George Heller finances; the executive secretary of the union That is the gist of a resolution adopted ESTABLISHMENT of the George Heller must be from Hollywood; all top officers by the national council of the Writers Guild Memorial Foundation to administer varied must be from Hollywood. of America at its semiannual meeting May welfare activities for the benefit of mem- There are more than 250 film directors 4-5 in Hollywood. bers of the American Federation of Televi- in the New York area, the committee spokes- The WGA council said the "use of literary sion & Radio Artists was announced by man said. About 12 years ago, he reported, material for subscription television and all AFTRA last week at a news conference in many of these directors formed the Screen forms of closed -circuit television involves New York. Directors Guild as an affiliate of the SDGA. separate rights which will require separate The foundation memorializes the late Subsequently, about nine years ago, he con- negotiations and separate payments." George Heller, a founder of the predecessor tinued, SDGA "denied" the affiliation and Council action was technically a recom- American Federation of Radio Artists and since that time SDG has functioned purely mendation to the individual councils of the long-time national executive secretary of as "a public relations organization" for the guild's eastern and western organizations but AFRA (later AFTRA) until his death in film directors in the East. He claimed that there was no expectation of anything but 1955. Details of the foundation's activities will be announced formally tonight (Mon- . , day) at the AFTRA 20th anniversary tes- People who know timonial dinner to Henry Jaffe, who retired stay at the recently as counsel to the union after 20 years of service. The first project of the foundation, according to Donald F. Conaway, national 47Vdlr4,q7, executive secretary of AFTRA, is the setting up of the George Heller Memorial Awards, 3 Minutes from Grand Central which will honor an individual each year Convenient to Fifth Avenue who makes "significant contributions to the radio and television industry or to AFTRA." Shopping . . . Theater District The first award will be made at the dinner All Outside Rooms but the identity of the recipient will not be disclosed until tonight. Radio; Television, Circulating Other functions of the Heller foundation Ice -Water; tub and shower will be to provide funds to foster health and welfare of qualified members of AFTRA and their families, establish burial and AV,hywVrPN` vvvI\ IV\ death benefit plans and scholarship and vvV other educational aids for members and their delightfully families. AIR Mr. Conaway said a contribution of CONDITIONED $150,000 will be made by AFTRA to the foundation and other funds are expected HOME OF THE FAMOUS to be raised by direct requests from individuals or organizations and by union -spon- `Hawaiian Room' sored social affairs. He emphasized that the Known For Authentic Hawaiian $150,000 contribution from AFTRA is not Cuisine and Native Entertainment money accruing from regular union sources such as dues, but comes see your local travel agency from funds intended or write to Promotion Dept. for Brochure 124 for AFTRA welfare purposes, entirely exclusive of the AFTRA pension and welfare Near the funds. He explained that there are several United Nations funds, such as. the Dorothy Lamour fund set up in 1948 with money derived from 1kexínqis various radio and tv programs, for which the stars waived part of their fees with the LEXINGTON AVE. at 48th ST., NEW YORK CITY, 17 provision that this portion be used for un- Chicago- Dearborn 24432 -- Boston- Hancock 6 -6625 - Miami- Franklin 9.8331 ion welfare purposes. Page 110 May 13, 1957 BROADCASTING TELECASTING STANDARD

RED CROWN 411 STAN DAPS IOW

If Michigan is your home slate, chances are you have already seen this advertisement. Or, if you live in one of the other Midwest and Rocky Mountain states where Standard Oil Company (Indiana) products are sold, you may have seen an advertisement very much like it with the same straightforward information about what determines gasoline prices in your state. This is the type of factual, informative advertising so vital to a sound public understanding of the oil business and its products and services.

Four important things that affect the price you pay fo gasoline in Michigan

TAXES -You might be surprised what a big chunk of your women in.our immediate "family ". They are people like gasoline dollar goes for direct taxes placed on gasoline by yourself who have had to meet rising living costs. General federal and state governments. These taxes are largely used wage increases of slightly over 4 percent and 6 percent in to build and maintain our expanding highway system and are 1955 and 1956 increased our costs about 28 million dollars collected from you at the gasoline pump. In Michigan the annually. direct taxes on regular grade STANDARD RED CROWN Gasoline SERVICE -(tour Standard Dealer is an independent business total 9 8/10 cents per gallon -equal to 42 percent of the price man in a keenly competitive business. A few cents per gallon of the gasoline alone in mid -Michigan areas. mark -up is all that competition allows him if he is to attract PRODUCT IMPROVEMENT-Today's gasoline looks and and hold your business. This modest mark -up enables him smells about the same as gasoline has for years but your car to offer and maintain essential services for car owners. At can tell the difference. The STANDARD RED CROWN you use the same time, it must help cover his many costs and earn today is higher quality, higher octane than our Premium him a fair profit. Gasoline was only 4 years ago. Such dramatic product im- provements are costly. During the past two years octane * WHAT MAKES A COMPANY A GOOD CITIZEN? increases alone added about 25 million dollars per year to our continuing operating costs. Because gasoline is widely used and needed, its price is a matter of interest to a great many people. The communities in which we live and WAGES -The money you pay for RED CROWN helps, too, serve are entitled to informatics this company can give them on factors to pay the wages and salaries of the 52,000 men and affecting gasoline prices.

RID CROWN GASOUNE PER GALLON..23 4/100 STATE GASOLINE TAX 6f

STATE SALES TAX 8/100 I FEDERAI GASOLINE TAX 0

TOTAL COST PER GALLON 33 2/100

Modern gasoline quality represents tremendous in- In the last 15 years Standard Oil salaries, wages and The taxes you pay on gasoline -equal to 42% of the vestments in better facilities and processes, and in benefits on the average have increased about 170'7.. price of the gasoline itself in mid Michigan -help to research. Yet in America today an hour's pay buys This is important to each Standard Oiler and impor- build and maintain Michigan's expanding highway more than half again as much gasoline, excluding tant to the welfare of the communities where our system You pay these direct taxes whenever you direct taxes, as it would fifteen years ago. "family" members live and work. buy gasoline.

STANDARD OIL COMPANY (INDIANA)

BROADCASTING TELECASTING May 13, 1957 Page 111 STATIONS WBC'S WAAM (TV) BUY: $4.4 MILLION OFF LIMITS Westinghouse reaches vhf limit with Baltimore buy BROADCASTERS have been cau- tioned by the Army against use of the for KUTI; Bartell Buys WBMS Roddick pays $250,000 words "command performance" in naming or describing programs. Of- WESTINGHOUSE Broadcasting Co.'s pur- Chicago and its cp for ch. 20 there for $5.3 ficials noted the words have been copy- chase of ch. 13 WAAM (TV) Baltimore million. righted as the title of the Army's half - [CLOSED CIRCUIT, May 6] for $4.4 million WBC President Donald H. McGannon hour radio program series, Command was announced last week by Donald H. made the following comment in announcing Performance, which began during McGannon, WBC president, and Ben the sale: "We are indeed proud to have the World War II. The title still is used for Cohen, WAAM president. future opportunity of serving the market of special military programs, it was added. Also reported last week were the sales Baltimore, which has not only had a long of two daytime radio stations: KUTI Yak- historical record, but also a record of ima, Wash., to Harrison Roddick, former growth and development. Our own company partner in the nationally known manage- has had substantial operations for a long L.A. Religious Ratings ment firm of McKinsey & Co., for $250,000, period of time in Baltimore, not only as the Low, Says Churchman and WBMS Boston, Mass.. to the Bartell site of Westinghouse Electric plants, but Group, for $200,000. also as the headquarters of the Westing- RESIDENTS of the Los Angeles metro- The Westinghouse transaction, which has house Broadcasting Co. in the years 1937- politan area are exposed to an ample supply been in progress for the past 60 days, gives 40...." of religious broadcasts -353 per week on radio, 29 on according to a survey made that multiple radio-tv owner its fifth and WAAM began operating in 1948. It is tv- in April of this year by the Rev. Clifton final vhf outlet. FCC regulations prohibit a owned principally by the Ben and Herman Moore, director -coordinator of the Radio - single entity from owning more than seven Cohen families of Baltimore; Norman C. Television -Film Commission of the Los tv outlets, of which not more than five may Kal, Washington advertising agencyman, vhf has Angeles Church Federation. be on channels. Westinghouse a 7 %; Henry G. Fischer, Washington attor- But the ratings reported by Dr. Moore number of plants in Baltimore and from ney, 7 %; Dr. Harry Goldmann, 4.5% and 1937 1940, was the the indicate that all this exposure produces very to that city head- the estate of Herbert Levy, 3.5 %a. quarters of what was then known as West- little penetration. Of the 123 religious radio The station is with inghouse Radio Stations Inc. affiliated ABC and is programs broadcast on Sunday, only four represented by Harrington, Righter & Par- The purchase is subject to approval of have ratings of 1.0 or more (according to sons. Its balance sheet for Sept. 30, 1956, the Westinghouse Electric Corp. board, Pulse, which provides ratings for only nine showed total assets of $1,033,293, of which of the city's radio stations, omitting 17 $635,736 were current assets. Total current others). Top audience -puller, with a 2.3 liabilities were listed at $175,886; and capi- rating, is the Salt Lake Tabernacle, broad- tal and surplus at $857,407. Net income for cast on KNX at 8:30 a.m. Others in the 1.0- the years 1954 and 1955 was over $200,- or -better category are: Good News (Meth- 000 for each year, it was reported. odist), 2.0, KHJ, 9:15 p.m.; Hour of Deci- KUTI, operating with 1 kw on 980 kc sion, 1.3, KFI, 10:30 p.m., and Your Bible, daytime, was sold by Walter N. Nelskog, 1.0, KABC, 8:15 p.m. D. Gene Williams and Delbert Bertholf to Weekday religious radio programming - Mr. Roddick. Allen Kander & Co. acted 43 programs broadcast once to six days for as broker in the transaction. a total of 207 air periods -fares no better, WBMS broadcasts with 1 kw on 1090 ratingwise. KHJ's Bible Institute, Monday - kc daytime. It was sold by Jack N. Berk- Wednesday- Friday, 8:30 a.m., gets top MR. McOANNON MR. COHEN man and associates to the Bartell organiza- weekday rating of 1.7. KFWB's Rosary tion and gives that group its fifth radio sta- Hour, Monday -Saturday, 7:45 p.m., is scheduled to meet May 29, and the FCC. tion. Bartell owns WOKY Milwaukee, Wis.; second with 1.5, and KABC's Dr. S. Bailes, Majority owners of WAAM already have WAKE Atlanta, Ga.; KXBQ San Diego, Monday- Friday, 10:15 p.m., third with 1.3. approved the sale. Calif., and KRUX Phoenix, Ariz. It also Of the 23 Saturday religious radio programs, The Baltimore transaction involves the owns WMTV (TV) Madison, Wis. Two only the Rosary Hour, 1.3. tops the 1.0 exchange of Westinghouse stock for WAAM weeks ago it filed an application with the mark. Inc. stock, valued at the time of agreement FCC to sell WAPL Appleton, Wis., for Largest audience of any religious program at the $4.4 million figure. Included in the $100,000 to Connie Forster (40% ), pres- on television in greater Los Angeles is that purchase is the acquisition of liquid quick ent manager of the station, and Karl P. of Crossroads on KABC -TV, Friday, 8:30 net assets in excess of $500,000. Baldwin, L. H. Chudacoff and R. P. Beeten, p.m., which Dr. Moore's report shows to With the acquisition of WAAM, West- 20% each [BT, May 6]. It is also seeking have a Telepulse rating of 6.8, an ARB of inghouse will own the limit of five vhf sta- to increase the power of KCBQ to 50 kw 7.9 and an NSI of 17.5. Second is Bishop tions in that many markets. Westinghouse day and 5 kw night (on 1170 kc). Sheen's Life Is Worth Living, also KABC- TV, now owns WBZ -TV Boston, KDKA -TV Manager of WBMS is Norman B. Fur- Monday, 9 p.m., not rated by Telepulse Pittsburgh, KYW-TV Cleveland, and KPIX man, who will remain in charge of the Bos- but with an ARB of 5.9 and a NSI of 7.3. (TV) San Francisco. ton outlet, it was indicated. No personnel Top Sunday religious tv program, rated at WBC bought all these stations except the changes are contemplated, it was reported. 3.0 by Telepulse and 6.7 by NSI, is Great Churches of the Golden West, KTTV (TV) outlet in Boston. It bought KDKA -TV In The Berkman interests, under the name at 11 a.m. (ARB rates this 1.0, tied for 1955 for $9.75 million; KPIX in 1954 for of The Friendly Stations, operate WSTV- fourth place among Sunday tv programs $7.5 million. It bought what was then ch. AM-TV Steubenville, of Ohio; KODE -AM -TV this type, but this and other differences 3 WPTZ (TV) Philadelphia in 1953 for $8.5 Joplin, Mo.; WPIT Pittsburgh, Pa.; WPAR million, but this was involved in the 1955 may be due to the use of an ARB March Parkersburg and WELK and a permit for exchange of stations with NBC whereby rating, an NCS February rating and a ch. 12 Clarksburg, all in Clarksburg, W. Va. WBC received what are now KYW-AM- Telepulse rating for Feb. 1.) The Boston sale was handled by Jack L. FM-TV Cleveland and NBC what are now The religious radio broadcasts divide into Stoll Associates, station broker. WRCV -AM-TV Philadelphia. WBC also re- 307 that are sponsored and 46 sustaining. ceived $3 million in that transaction. Both the Yakima and Boston sales are The tv ratio is even more: 16 commercial to Last year Westinghouse bought WIND also subject to FCC approval. 13 sustaining programs. Audience informa- Page 112 May 13, 1957 BROADCASTING TELECASTING lion in the report is too meager for any con- 'Swing to Spot Radio' Claimed moved into first place or tied for first. The clusions as to the attractiveness of one versus In Adam Young 'Profile' Report report also claims an increase in independ- the other, if there is any. ents that moved into second and third It seems more significant that neither the ADAM YOUNG INC. last week distributed place in the various markets. top -rated religious radio program (chiefly an to advertising agency and advertiser executives the first of three studies on "Radio's organ recital) nor the religious tv series with Newspaper -Tv 'Feud' in L. Changing Profile," with the first report cover- A. the largest audience (a dramatic series with Exaggerated -'Examiner' Editor clergymen as heroes) is in any way a typical ing "the continuing audience swing to the religious program. To analyze this and other independently operated radio stations." REPORTS of a "feud" between Los Angeles The project was discussed at a news con- findings of Dr. Moore's survey, the Radio - newspaper reporters and representatives of Television -Film Commission has appointed ference in New York by Adam Young, the broadcast media have been "greatly ex- president of the radio representation com- a subcommittee to make a comprehensive aggerated," Jim Richardson, city editor of pany, who observed that it was not the in- study of the information and to recommend the Los Angeles Examiner, said May 5. tention of his company to create an "anti -net- ways and means of implementing it. Asked about the situation work" presentation but that the conclusions by Bill Stout, newsman of KNXT (TV) of the studies pointed to "a swing from net- Los Angeles, in Welpott to Manage WKY -AM -TV an interview on Mr. Stout's Sunday after- work radio to spot radio advertising." The noon program, Eye Eye, RAYMOND W. WELPOTT, station man- next two studies, which will be released a to Mr. Richardson did not deny was ager of WRGB (TV) Schenectady, will month apart, will deal respectively with there some friction, but join WKY -AM -TV coverage facilities and markets and with felt it could be ironed out with good man- Oklahoma City rates and costs to advertisers. The reports ners and common sense. Talk that reporters June 3 as stations were prepared under the direction of Frank are going to use profanity or walk in front manager, according Boehm, director of Young radio research. of cameras to foul things up seems pretty to an announce- The initial report, titled "Nothing Suc- extreme and unlikely, he noted, adding, ment by E. K. Gay- ceeds Like Success," claims that since 1952 "Any member of my staff who did that kind lord, president and there has been a marked shift in audience of thing wouldn't be around very long." general manager of popularity from the network -affiliated radio When a news story is breaking, "tv has the Oklahoma Pub. station to the independent outlet. Using as much right to be there as the newspapers Co. and WKY Pulse share -of- audience data in the top 25 have." he stated. It's interviews that are the Television System. markets, the report asserts that in 1952 trouble spots, he added. "What we object Mr. Welpott fills there were 26 network affiliates in first place to is the tv cameras being set up and grind- the vacancy creat- or tied for first place in the markets studied. ing away and expecting the newspaper men MR. WELPOTT ed by the death of while there was no independent station in to do the interviewing -to do their work Hoyt Andres April this position. By 1956, the report continued. for them. Then, in many cases, the tv re- 17 [BeT, April 22]. He has been with WGY- there were only 15 network outlets in the port gets out first." WGFM (FM) -WRGB (TV) since 1946. top positions, while 13 independents had To Mr. Stout's protest that KNXT sends

listeners

HOOPER RADIO AUDIENCE INDEX Share of Radio Audience - Akron City Zone MORNING (7 AM -12 NOON) AFTERNOON (12 NOON TO 6 PM) NIGHT (6 PM 10:30 PM) Monaay (MI Friday Monday thru Friday Monday tato Friday JAN. thru MAR., 1957 JAN fhru MAR., 1957 OCT. fhru DEC., 1936 WA K R 50.2 WA K R 39.7 WA K R 57.7 Station "A" 4.9 Station "A" 6.0 Station "A" 9.8 Station "B" 13.0 Station "B" 13.1 Station "B" 18.4 Station "C" 24.2 Station "C" 28.9 Station "C" - Station "D" 2.0 Station "D" 2.3 Station "D" 3.0 Station "E" 2.8 Station "E" 6.9 Station "E" - leveland Stations with primary servies in Akron Off the air NIELSEN NCS AND PULSE ALSO AGREE THAT WAKR IS A DECIDED FIRST. Represented Nationally by BURKE -STUART Company, Inc. NEW YORK CHICAGO DETROIT LOS ANGELES SAN FRANCISCO WAKR - TV WAKR - RADIO RADIO -TELEVISION CENTER 853 Copley Road Akron 20, Ohio

BROADCASTING TELECASTING May 13, 1957 Page 113 STATIONS

out reporters just as able to ask their own questions as those from the newspapers, NOVIK ATTACKS `FAST BUCK' MEN Mr. Richardson replied that "lots of the WOV head would limit licenses on radio grants, sales boys who come out for tv haven't enough knowledge of the subject" to ask the right He charges medium is being debased by 'business men' questions. And the camera itself is annoy- M. S. NOVIK, radio consultant and presi- tige network shows," he continued, "the ing, he felt. "When the cameras are on dent of WOV New York, struck out last affiliates began to lose audience to the in- you, you feel self- conscious and freeze up. week at radio's "fast buck operators" who dependents" and started to compete more We can get much more out of a man when he said not only are debasing their own directly. we can talk to him when the cameras aren't programming -by neglecting public service "It was a case of the bigger station fight- on him. And there are some questions you -but are forcing their competitiors to fol- ing the smaller station, and in the fight the can't ask before the camera." low suit. stations and networks became cannibals," In answer to Mr. Stout's questioning, Mr. He recommended that FCC limit licenses Mr. Novik asserted. "They ate up their Richardson expressed the realization that tv to one year in the case of all new grants and public service programs, they forgot all news, only 10 years old, should not be ex- station sales, "so that program performance about their forum shows, they ignored the pected to have achieved the same expertness can be measured against promise before a public interest, necessity and convenience. in handling its problems as newspapers, with renewal is granted," and that it not extend The record, the music on a plate, once the some 300 years of experience. He said that the present three -year term to five years backbone of the smaller, non -network sta- sometimes, watching tv's coverage of a news "without providing an effective annual tions, became the backbone of all stations - story, he feels the tv reporters talk too much method" of comparing promise and per- network and independent." about themselves, how long they've been formance. Where magazines and newspapers sharp- there, how cold it is, etc., instead of stick- Speaking Thursday at the Ohio State ened their editorial treatment, became more ing to the story. "They need a good city Institute for Education by Radio-Television active in their communities and came back editor," he asserted. But he predicted a (story page 102), Mr. Novik said, "Radio "more vital than ever before," he said, great future for tv news, with its ability to today is making more money, and has more "radio went the other way. Many of the give a full pictorial account of a continuing listeners and commercials; and it also has pioneers sold out. Many new stations came story, without being limited like newspa- less public service programming, less com- into being. And a new breed of operator pers to a still picture that freezes the action munity àction programs, and has weakened came into radio. They were business men; into one brief moment. its identity with its communities. It seems they had no training or background in radio; Returning to the immediate problem of to me that the time has come to take a they were trained for just one thing; to interview coverage, Mr. Richardson said: sharp look at radio as it is today." make money." He continued: Years- ago, he said, the network affiliates "The answer is for tv to send out some com- "They generally were "the top stations," but "when didn't know, and no one is telling petent reporters of its own." them about the road for radi& rough their responsibility to the com- got the net- munity. works lost advertisers and "cut back pro- They were interested in just one thing. They 'Harvester' Contest Winners grams." When the affiliates "lost these pres- kept their staffs small, their overhead down, they became music and news WINNERS in the "International Harvester's stations, and they made money.... Golden Anniversary Party" promotion contest for radio station promotion managers . . As the sharpshooting broadcasters HOW TO AID USIA expand their were announced last week by Young & operations, so do more and Rubicam, New York. The agency arranged IF THE nation's 5,000 -odd radio sta- more stations have to lower their program the event for its client, International Har- tions shipped their old phonograph standard." vester Co., Chicago, celebrating the 50th records to the U. S. Information Mr. Novik cited this example as "typical year of its truck division. The winners, Agency for use in Voice of America of many others ": chosen for outstanding promotion in con- broadcasts and for other purposes, "The only station serving a one-county nection with International Harvester's spon- USIA might save $1,750,000 a year. market. It is 90% commercial. The music sorship of a one -time only musical spectac- This is the thinking of Bill Jorgen- it plays comes from records it gets free. ular on NBC Radio April 4 (9 -10 p.m. EST) sen, WTVN Columbus, Ohio, news Once a week it has a sustaining hour of were: Sam Lawder, WIRA Fort Pierce, Fla. editor, who has suggested that each sta- popular operatic music. These records come (up to 1 kw); Don McLean, KFYR Bis- tion send 500 records a year. If all sta- from a listener. Public service is strictly marck, N. D. (up to 5 kw) and Worth White, tions contributed, he said, "USIA transcribed spots. And once a week a tran- WPTF Raleigh, N. C. (up to 50 kw). They would have some two and a half mil- scribed quarter-hour that is distributed were presented with trans-oceanic portable lion records available for use." gratis by a foreign country. There is nothing radios. controversial on the station; no talks, no discussions, no forums, and nothing local except the commercials and any news that shows up on the ticker." Stations are able to do this and get away with it, he said, because FCC "has stopped enforcing the public interest, necessity and United Press Facsimile Newspictures convenience portions" of the Communica- tions Act. "Because of its work load," he said, "the FCC is unable to properly check and and review" the program reports which stations are required to file. He proposed: "1. The FCC, because of the many new- United Press Movietone Newsfilm comers in this business, shoud reaffirm its interest in local public service programming. "2. The FCC should, before approving r H Build Ratings the transfer of a license, require a statement of program policy similar to that required for a new grant. "3. The FCC should license for one year only, all new grants and all transfers so that Page 114 May 13, 1957 BROADCASTING TELECASTING CI.OSED CIRCUIT television has proved a natural-for WTVJ (TV) Miami. A complete closedcircuit system, with a monitor in every office, provides complete con- 234 BILLION DOLLARS tinuity of effort, as well as a communications system, for the station's 185 employees. The system in use is shown above as Jack Shay (1), vice president in charge of WAITING TO SEE operations, and Lee Ruwitch, vice president-general manager, discuss the recent NARTB convention, and members of the station's programming department listen YOUR SALES STORY! to the report on their monitor. Your product won't "catch it cold" with exposure in this red hot, tri- cities (Bristol, Va.-Tenn., Johnson program performance can be measured WSAI Appoints Bernstein, City, Tenn., and Kingsport, Tenn.) is granted. against promise before a renewal Announces Three Promotions market! Saturation selling on not extend its cur- "4. The FCC should FRED L. BERNSTEIN, vice president and rent three -year licenses to a five -year term southern divisional manager of Forjoe & Co., an effective annual method without providing station representation firm, has been ap- station program performance of reviewing pointed executive vice president and man- against promises." CYBTV aging director o are once again BOX 1009. BRISTOL. VIRGINIAT[NN[SS[r While "major networks WSAI Cincinnati. into their putting initiative and ingenuity The announce- he said, "they cannot radio programming," ment by Sherwood carry these programs. force the affiliates to R. Gordon, presi- THE TRI.CITIES CHANNEL the local stations The affiliates, busy fighting dent of Gordon ratings, cannot afford NBCABC AFFILIATE for mass audience and Broadcasting Co. do not carry these network public REP: WEED TELEVISION CORP. to, and (WSAI - AM - FM service programs." and WILD Bir Public service spot announcements, Mr. mingham), al Novik maintained, are not the answer: "The listed promotions community need for schools or sewers, for at WSAI and said or hospitals, for municipal park- VN\ thruways the new appoint- ing or honest local government will never ments constitute acted MR. BERNSTEIN be faced, examined, evaluated and the first step of a MILESTONES upon as the result of slogans or spot an- projected expansion over the next few for June nouncements." months. WSAI staff members promoted: Unless radio faces its responsiblities, he Lu Bassett, national sales manager, to BMI's series of program con- said, "it will lose its identity as a dynamic the new position of national sales service tinuities spotlights the impor- force in the community" and become "noth- director; Harold O. Parry, local sales man- tant events on the American ing more than a series of chain stores, ager, to vice president and director of lo- scene. June's release features identical in operation and differing only in cal sales, and P. Howard Eicher, account four complete half -hour shows the name out front and in the size of the executive, to assistant sales manager. -smooth, well- written scripts building.... We as a country cannot afford ready for immediate use. luxury of emasculated radio the dubious WAHR -FM Converts to stations." Multiplex "SCHOOL'S OUT" WAHR -FM Miami Beach has converted all (Commencement Is A Beginning) LIBEL its background music service from simplex June 1, 1957 to multiplex, according to Alan H. Rosen - "I AM OLD GLORY" SLANDER son, owner -chief engineer. Mr. Rosenson (Flag Day) built all needed transmitter gear himself and June 14, 1957 PIRACY made the transmitter modifications at an estimated cost He said "FATHER'S DAY" of $500. Browning June 16, 1957 PRIVACY receivers have proved satisfactory and no "THE BRIDE" cross -talk or noise is apparent. WAHR -FM JUNE COPYRIGHT June 23, 1957 is now duplicating WAHR am service on Guard against embarrassing loss its main channel. "Milestones" is available for commercial by having our unique, special Bp hip -see your local stations for INSURANCE details. which is adequate and Oldham Goes to St. Louis surprisingly inexpensive. BILL OLDHAM, radio account executive, WRITE FOR DETAILS AND RATES leaves the Chicago branch of Edward Petry EMPLOYERS REINSURANCE & Co. Inc. on June 1 to become sales man- BROADCAST MUSIC, INC. CORPORATION ager of the firm's St. Louis office replacin INSURANCE EXCHANGE George Kercher who has yet to make known 589 FIFTH AVE., NEW YORK 17, N.Y. KANSAS CITY, MISSOURI his future plans. 4íe IOR,. CHICAGO HOLLYWOOD TORONTO MONTREAL May 13, 1957 Page 11 BROADCASTING TELECASTING STATIONS

NEW RADIO RATE CARD PROPOSED SMOULDERING STUDIO Flat rates feature new John Blair & Co. plan BUD WENDELL, WDOK Cleveland, owl A NEW FORM of radio rate card, em- corporated into the new rates, so that the night commentator, came home ploying flat rates with none of the cus- new charge for a given number of announce- one night early this month for his usual nightly remote tomary complicated discount structures, was ments in a given time period is no less than broadcast only to announced last week by Arthur H. McCoy, the net charge under the old plan. find the place virtually gutted by fire his vice president and sales manager of John As an example he cited the actual card -all but soundproofed broadcasting room. Blair & Co., radio station representation of one of the Blair stations that already From 11:15 p. m. to 1:00 a. m., firm. have converted to the new form: with a mattress still smouldering in He said the Blair company is recommend- Between 6:30 and 9:30 a.m. and from 3 the snow outside, and his children ing the new form for use by all the stations to 7 p.m. Monday through Saturday-six farmed out to neighbors. Mr. Wen- it represents. Several already have adopted one -minute participations per week (one a dell carried on. He played records, it and others are switching over gradually, day) cost a flat $25 each if presented a on furnished the usual weather informa- he reported. rotation basis, while fewer than six cost $28 tion, told of the fire, and otherwise Mr. McCoy expected the new cards to apiece. If the advertiser specifies the time of met his commitments to the radio find special popularity among timebuyers, broadcast the cost is a flat $35 each. public. because the use of flat rates makes it pos- Between 6 and 6:30 a.m. and from 9:30 sible to tell quickly what a given campaign a.m. to 3 p.m. Monday through Saturday - will cost and eliminates the complicated six one -minute participations per week cost figuring of rates and discounts. Timebuyers $21 each; fewer than six cost $23 each. Westinghouse Names Judge who have seen it have been enthusiastic, After 7 p.m. and all day Sunday -six one - National Tv Sales Manager he said. minute participations per week cost $16 He said the objective was to make rate each; less than six, $18 each. APPOINTMENT of Tom W. Judge, vice asserting that such simplifi- cards simpler, The new card also set up "impact" or president in charge of sales for Closedcircuit was of the essentials for more cation "one saturation plans with progressively lower Telecasting System Inc., New York, to the efficient use of spot radio." newly- created post rates for the use of 12, 24, 36, and 48 one- of national television Like conventional rate cards, the new sales manager minute participations per week. In the 6- of Blair form sets up different charges for dif- the Westinghouse 6:30 a.m. and 9:30 to 3 p.m. periods, 12 ferent times of the day, with lower rates to Broadcasting per week cost $20 each; 24 cost $19 each; Co. encourage advertisers to use periods which was announced 36 cost $18 each, and 48 cost $17 each. last are now less popular with buyers. It also pro- week by Alexander After 7 p.m. daily and for all day Sunday, vides somewhat lower rates for "rotation" W. Dannenbaum the comparable costs are $14, $13, $12, bought in groups of six or announcements and $11 per minute announcement. Jr., WBC sales vice more per week, a device used to get adver- president. The ap- Day and night tisers to include Saturdays along with Mon- impact plans may be corn- pointment is effec- days through Fridays. As distinguished from bined or portions of the impact plan an- tive today (Mon- nouncements announcements which the station may ro- may be ordered in the heavily day). tate, or schedule at staggered time periods, sold 6:30 -9:30 a.m. and 3 -7 p.m. periods at "The Westing- the fixed- position participations come higher. applicable costs for those time periods, house stations' con- so long as a total of at least 12 per week Rotation, Mr. McCoy explained, gives MR. JUDGE tinuing growth in assurance that all advertisers in these time is used. television sales has periods get an equal break. On the other ID rates are one -half those for one -min- made this new post necessary," Mr. Dannen- hand, the advertiser who wants premium ute announcements. baum said. "Recently, we created a similar position must pay extra for it, through the one for radio because of the swelling volume higher fixed -position rate. WRCV Issues New Rate Card of business to our stations. At that time we The new card applies only to announce- promoted Perry B. Bascom to the important ments, which form the bulk of spot radio WRCV Philadelphia has issued a new rate post. Now is the time to do the same for purchases, but the principle can be extended card, effective May 1, listing changes in television." to include programs, Mr. McCoy said. He both announcement and program classifica- Before poining Closedcircuit Telecasting emphasized that the flat rates do not repre- tions. One hour of Class A time (6:30 p.m: System, Mr. Judge was with CBS-TV Spot sent a rate cut. Actually, he explained, in 10:30 p.m.) now costs $450, and Class I Sales, initially as an account executive for translating a station's rate card from the old announcement (10 a.m.-11 p.m.) $45 gross four years and subsequently as midwestem o the new, the old discount structure is for 1 minute or 20 seconds, with volume sales manager and eastern sales manager. aken into consideration and its effect is in- discounts. Earlier he had been on the sales staff of /rMMM WBZ -TV Boston, a Westinghouse station. O///1 The better equipped stations are dominating the field with O/mml r :I WGN Stations Buy New Gear =NEI more listeners and more advertisers M/mm PURCHASE a new RCA I/mmmmmm//// //Mr MP" AN /-EMEN.I of 50 -kw radio O/mm///mm////Immmm//m transmitter, plus 16 mm film projector and /mmmmm/// =mom ammommonnumummmo supplementary equipment has been an- S///m/m//mN// qqy.;,{_.trrt =:h.:.t::. immmommommumnommo nounced for WGN and WGN -TV Chicago unmask rm:.:r:¡ //m :rir

BROADCASTING TELECASTING. May 13. 1957 Page 117 STATIONS DATELINES OF THE WEEK A sampler of radio and television news enterprise WASHINGTON -WMAL -TV in the capital, signal off -the -air and relaying it to WSBA- lone local station providing live tv coverage TV York and WTPA -TV Harrisburg, both of the Teamster union hearings in the Sen- Pa. ate, organized an impromptu network that Commentators for the newscasts were by Friday totalled 13 stations. The combina- WMAL -TV's Richard Rendell and Charles tion of Friday and the unpopular number Herring, news director of KING -TV. proved a lucky one, as the hearings went on NASHVILLE -When a plane landed in Mont- for the third day and viewers from coast real, Canada, last Monday carrying the wife to coast were able to see complete versions of a captured hero and high official on the of the probe. revolting side in last fall's Hungarian up- Before sessions got underway Wednesday rising, that was the signal for WSM -AM -TV afternoon, WMAL-TV offered its coverage Nashville to air an exclusive interview the to ABC -TV, but the network was unable to station believes is a "beat" on all the national program the hearings, as were other net- news services. works, which relied on film coverage. Fred WSM -AM -TV News Director Bill Wil- S. Houwink, general manager of WMAL- liams, late last month on special assignment TV and chairman of the ABC -TV Affiliates among Hungarian refugees in Austria, in- SMILING as he signs for ABC Radio Assn., offered the telecasts to other inter- terviewed Mrs. Mari Maleter on film and Network affiliation is Thomas F. Mc- ested stations, and Otto Brandt of KING -TV tape while she was hiding with her three Nulty, president of WW1N Baltimore. Seattle took the lead in lining up stations to small children near Vienna and shortly be- Frank Atkinson (I), ABC Radio re- participate. KING -TV also carried live fore she boarded a plane for Canada. Mr. gional manager, and Edward J. De- coverage of Teamster President Dave Beck's Williams agreed to withhold release of the Gray, vice president in charge of sta- first appearance on Capitol Hill. interview until Mrs. Maleter and her chil- tion relations for ABC Radio, look Wednesday -Thursday starters, besides the dren were safely across the Atlantic. When on. The affiliation contract comes into originating station and KING -TV, were she arrived in Montreal Monday, WSM -TV force June 1. WEWS (TV) Cleveland; WCPO -TV Cin- promptly put the filmed version on its cinnati; WTVN (TV) Columbus, Ohio; Your Esso Reporter and WSM carried the government -in- revolt, stayed behind and was KTVI (TV) St. Louis; KJEO (TV) Fresno, taped interview on its All That's News, both captured by the Russians. He was acclaimed Calif., and KGW -TV Portland, Ore. evening shows. as a "Hero of Budapest" after leading the Friday, three Baltimore stations, WBAL- Her husband, Tal, a major general with defense of Killian Barracks, last rebel fortress TV, WMAR -TV and WAAM (TV) shared the ill -fated Hungarian "Freedom- Fighters" in Budapest to hold out against Russian coverage on a rotating basis, picking up the and who became defense minister of the troops, WSM says. Now in a communist prison awaiting trial in two weeks on a charge of treason against the satellite government, Gen. Maleter last Thursday was charged with "counter- revolu- tionary activities"-along with former Hun- garian Premier Imre Nagy and Joseph Cardinal Mindszenty-by the chairman of the communist Hungarian presidential council. AUSTIN -Not only was KTBC -AM-TV on the spot with correspondent and /or camera crew at most of the trouble areas during the Texas tornado -river flooding period, but it also acted as clearing house for official weather reports by direct line from the U. S. Weather Bureau, and feeding them to other Austin stations. Meanwhile, a KTBC newsman was assigned continually to state disaster headquarters to funnel out reports from civil defense observers and the highway patrol. NEW HAVEN -WAVZ's two -way plans to ground mobile radio units last week helped firemen from five Connecticut towns battle forest fires in nearby Milford by relaying MOD V'! information such as spreading flames, near- THE NEW TELEPROMPTER ness to homes, and the best way to get at the SYSTEM NEW EYE -LET SYCHRONIZATION fire's bases. COMPLETELY HAND CONTROLS /wants CONTROLS ...DUAL LOUISVILLE -In the land where horseshoes MASTER FOR GREATER Pending CAMERA MOUNTS are said to be lucky they are proving lucra- INDUSTRY tive, too, for WHAS- AM -TV. The Kentucky BETTER TV PRODUCTION! FLEXIBILITY, Derby, originated for CBS Radio and Tele- vision, by WHAS stations, is only one fea- -7EPRO CORPORA/ION ture of a three -week season covered by 311 West 43rd St., New York 36, N. Y. JUdson 2 -3800 WHAS- AM -TV, which this year sold a schedule of 30 radio racing HERBERT W. NOBLER, V. Pees. So /es JAMES BLAIR, fqp/. Sa /es Mgr. broadcasts and seven telecasts to Falls City Brewing Co. LOS ANGELES CHICAGO WASHINGTON, D PHILADELPHIA The Spring Meet started April 27 at DETROIT MIAMI TORONTO LONDON Churchill Downs, where a full crew of sta- Page 118 May 13, 1957 BROADCASTING TELECASTING Lion staffers and equipment are stationed SALES A' CLIMBIN' for the duration. The local brewery also sponsored last month a card of II feature Race of the Day OR broadcasts from the Keeneland track at Lexington, Ky. Additional WHAS -TV treatment of the sports events included daily film coverage and elaborate coverage of Derby festivities. WHAS sportscaster SPONSORS Cawood Ledford calls radio descriptions, with Bryan Field and Downs track announcer Gene Schmidt sharing the assign- DECLININ'? ment on tv. Brownie Leach, public relations director of Churchill Downs, provides color for the radio coverage. The SESAC Transcribed Library LINCOLN- Monitoring local law enforcement shortwave broadcasts paid off for Makes the difference KFOR Lincoln, Neb., which promptly sent its news staffers to nearby Milford only because . . . minutes after a tornado struck. They pro - It's a proven revenue producer. ceded to broadcast bulletins. because . . . Thus, in spite of knocked out telephone lines, the station said it was later able to Its distinctive repertory performed by top talent quickly wrap up the most complete description of attracts and holds the audience your clients want to reach most. the twister's impact and aftermath 21 A complete Program Service hours later on a regular evening broadcast. Available in its entirety or in sections But KFOR insisted that storm warnings from at low monthly cost local stations did the life saving. Write Now TORONTO-Larry Henderson, news commentator of CBC, that city, and cameraman The Sooner the bigger- Audience! Bob Crone, have started on their third over- THE COLISEUM TOWER seas reporting tour for CBC-TV in two years. Their current trip, started on April SESAC INC. 10 COLUMBUS CIRCLE 28, and will take them to Sweden, West NEW YORK 19, N. Y. Germany, Lebanon, Syria, Jordan, Egypt, Israel, Austria, Poland and Russia. Visas for Russia were not ready when they left Toronto, but are expected to be picked up en route. The team will be away seven weeks, and plan to jump immediately to any area where the news breaks. They will supply it on tape and on film for tv and radió programs.

Pulse _Moves to Discourage Station 'Hypos' During Surveys THE Pulse Inc. is serving notice it will try to frustrate any station which undertakes to inflate its ratings by staging special promotions during a survey period. Director Sydney Roslow is sending letters to all subscribers urging them not to use such tactics and warning that if they do the fact will be noted alongside their figures in the published Pulse report. In the past the Pulse has carried such notations in cases where such promotions have come to its attention, but this is the first time it has `officially" served notice regarding the policy. Other rating services have coped with the problem in similar ways. C. E. Hooper Inc., for instance, has deleted the station's figures and, instead, carried a note saying the station was running a special promotion that made it impossible to determine the size of the audience. The problem, which crops up sporadically, involves special promotions- offering rewards for answering the telephone with the station's call letters, for instance-conducted just before or during a rating period, where the purpose is clearly to influence the pub - BaOADCASTINO TELECASTING May 13, 1957 Page 119 STATIONS MILESTONES lished ratings. Legitimate, long -term audi- WFMX (FM) Sees Good Business FCC Cites 10 -Year Staffers ence promotion projects are not involved. In Its service were made In his letter to subscribers, Dr. Roslow Multiplex Operation AWARDS for length of explained the Pulse policy thus: PROGRESS report on WFMX (FM) New by the FCC April 30. "As you know, there have been instances York, which claims to be the first New York Among those receiving citations for 10 service were Hearing Examiners Jay in the past where a station embarked on outlet with a regular multiplex operation, years special promotional efforts during the sur- was provided last week by Walter Diehl, D. Bond and Herbert Sharfman; Harold G. vey week only, intended to 'hypo' and in- general manager, who indicated the outlook Cowgill, Common Carrier Bureau; Dee W. Comr. fluence the reporting of listening. I want is bright for a successful business opera- Pincock, legal assistant to Hyde; and N. Nelson, to urge you not to engage in special pro- tion. Robert H. Alford Joseph motional efforts designed expressly to in- The station went on the air several months Renewal and Transfer Div.; George N. Reference Room; Donald fluence the listening and reporting of lis- ago without advance publicity, Mr. Diehl Simcoe, Public tening during the survey week itself or the said, because the outlet is part of a pro- J. Berkemeyer and Hideyuki Noguchi, and Review; Robert J. week prior to the survey. When notified of posed Concert Network encompassing a Office of Opinions Broadcast Facilities Div., and such special activities, we reserve the right group of other fm outlets, which has not yet Rawson, Douglas A. Anello and William B. Haw- to request the stations to describe these ac- materialized. WFMZ broadcasts for the pub- thorne. Safety and Special Services Bureau. tivities and publish the replies in the report." lic 24 hours a day seven days a week on a frequency of 104.3 MC, presenting concert music on tape recordings. Its only employes WHK Cleveland, Ohio, observed 35th are six engineers, working eight-hour shifts. anniversary. WFMX has sold its multiplex channel to Tele- Music, Hempstead, L. I., a background KFH Wichita, Kan., will celebrate its music company that sells a music subscrip- 35th anniversary May 26. tion service to retail establishments and other WMAQ Chicago celebrated its 35th year business houses. Mr. Diehl hoped the sta- on the air April 13. tion could operate "in the black" once a second multiplex channel is opened and KGW Portland, Ore., observed its 35th sponsors are obtained for WFMX's regular anniversary of broadcasting March 25. broadcasts. The station now has only one sponsor, the Beacon Press, Boston, but Mr. CHIEF Engineer Harry Broderick, Diehl said that no strong effort has been WDRC Hartford, marks his 16th year with made to sell advertisers, pending establish- the station in May. ment of the Concert Network. The station is operating on an experi- WSVS Crewe, Va., observed its 10th mental basis, Mr. Diehl reported, but expects anniversary April 7 in a series of special THE RIGHT gentlemen discuss the to receive its license soon from FCC. programs. Wong Time, Wong Temperature. (L -r): WFMX is owned by Concert Network Inc., Doc Wong, creator of Wong's Frozen which formerly was the General Broadcast- NORMAN S. McGEE, vice president in Foods; Bob Kaufman, KFBW account ing Corp. The company also owns WFMQ charge of sales, WQXR New York, is cele- executive; Lee Siteman of Mottl-Site- (FM) Hartford and WTMH (FM) Provi- brating his 20th anniversary with the New man, agency for the product, and dence, which are planned as part of the York Thnes station. Robert M. Purcell, vice president - projected Concert Network, along with sev- general manager of KFWB. eral other fm stations in New England. JOHN J. ANTHONY, human relations expert, marks his 29th year in broadcasting Since WFMX began its multiplex system with a new program, Mr. Anthony, which two other New York area stations -WWRL- CAN'T GO WRONG started April 20 on KHJ Los Angeles offer- FM Woodside, L. I., and WAAT -FM replies to listener- submitted IT HAD BEEN a long hard day and Newark-have started multiplexing. Other ing on -the -air the KFWB Los Angeles salesmen. outlets planning multiplex operations are queries. reports to Robert Purcell, making their WGHF-FM Newtown. Conn.. and WBFM- COMPLETION of 10 full years on tele- vice president and general manager, FM New York. vision was marked by Kraft Tv Theatre on were ready to head for home. getting May 8. Someone mentioned plans for a Chi- nese dinner; someone else asked if Response to Station Promotion anybody had tried Wong's Frozen Almost Too Much for Promoters Chinese Foods. Mr. Purcell looked up WBZ Boston last week conducted a treasure and wondered aloud if they couldn't hunt for a gold ignition key entitling the sell this company the Wong Time and finder to a brand new Pontiac. The promo- Wong Temperature. The anticipated tion was so successful that the station is laugh stopped midway as the reaction wondering how it can do another without changed to "Why Not ?" encouraging enthusiasts to trample the The next day the idea was presented flower beds in Boston's Public Gardens. to Mottl & Siteman, agency for Wong's Many listeners interpreted broadcast clues Frozen Foods. The agency liked it. to mean that the key was hidden in the gar- Wong's liked it. So on May 12 Wong's dens. Searchers were reported to have begins its first summertime campaign, trampled flower beds and damaged statues. having appropriated a special addition WBZ also was somewhat dismayed to to its regular advertising budget to un- find that the winner managed to locate the A TOTAL of 129 car, in the broad- derwrite 12 "Wong Time -Wong gold key in 24 hours and 10 minutes. casting business is represented by these Temperature" announcements a day The station has committed itself to a four WJR Detroit executives as they on KFWB throughout the summer. few more you- find -the -key and we- give -you- celebrate the station's 35th anniver- P. & S.: Motti Siteman has obtained the- Pontiac contests. But late last week, it sary. They are (1 to r) : Norman KFWB's permission to use the same had yet to work out the details. The boot- White, production manager; Andrew theme for its client in markets outside strap -type promotion was aimed at WBZ's Friedenthal, chief engineer; John F. Southern California. greater Boston audience, and the treasure Patt, president, and William G. Sie- hunts are restricted to the city limits. bert, secretary- treasurer. Page 120 May 13, 1957 BROADCASTING TELECASTING PEOPL EA WEEKLY REPORT OF FATES AND FORTUNES

Mfg. Co. ADVERTISERS & AGENCIES account executive on Knomark E. STARE (Esquire shoe polish). HOWARD FINANCIAL Albert B. Richardson and William C. Wat- IMOKERS end STATIONS son, vice president and treasurer, respective- Robert C. Brinsmaid, retail sales supervisor RADIO and TELEVISION in Quaker Oats Co.'s Syracuse and Boston ly, of Chesebrough- Pond's Inc., N. Y., and EL 5.0405 Alvin W. Pearson, executive vice president offices, named retail sales manager. of Lehman Corp. there, all elected to board H. Brenner, zone manager in Cleveland. of Chesebrough -Pond's. Ohio, for Studebaker -Packard Corp., named assistant sales manager. Lloyd A. Grobe promoted from business fAll Inquiries Confidential manager to advertising manager of Olds- Alice Van Strander, production manager, mobile Div. of General Motors Corp. He Heineman, Kleinfeld, Shaw & Joseph Inc., succeeds L. F. Carlson, resigned. N. Y., promoted to traffic manager. Caroline Vanderbilt, research dept.. advanced to Melcon Tashian, statistical chief. art director at Foote, Cone & Douglas W. Coutlee Jr., formerly with Belding, N. Y., Kudner Agency and BBDO, N. Y., to Ket- and Marlen chum, MacLeod & Grove Inc. as head of Loehrke, person- N. Y. copy department. Carl Cannon, ex- TASHIAN LOEHRKE nel director in ecutive in charge of visitors' services of agency's Chicago office, elected vice pres- United Nations, N. Y., to KM &G there as idents. public relations account executive. Tyler Davis promoted to vice president in Lou Jackobson appointed head of radio -tv charge of agency relations, Endorsements production at Ruthrauff & Ryan Inc.. Inc. Chicago. E George W. Davidson to James Benham, account executive, Young Compton Adv. Inc. N. Y., as & Rubicam, N. Y., to Ted Bates & Co., vice president and account same city, as account supervisor on White- supervisor on Sterling Brewers hall Pharmacal Co. account. Inc. account. Philip Wolf, who has been producing tv commercials for the Los Angeles office of Randolph W. Heizer, mer- MacManus, John & Adams, to Mottl & Site - chandising and sales promotion director, man Adv. Agency, same city, as radio-tv Benton & Bowles, Detroit, to MacManus, director. John & Adams, Bloomfield Hills, Mich., to Cadillac Div. accourt group in executive James S. Norris, group creative director, capacity. George Zikakis, public relations Fletcher D. Richards Inc., N. Y., to William staff of Kudner Agency, Detroit, to MJ&A Esty Co., N. Y., as group copy director. on Pontiac Div. creative staff. Virgil E. La- Marre, central regional sales manager of Stanley D. Canter, formerly director of Ford Motor Co. Continental Div., to MJ&A market research and development, McCann - as copywriter on Bendix Aviation Corp. ac- Erickson, to Ogilvy, Benson & Mather, N. count. Charles R. Dickinson, art director, Y., as director of research. That's right, Chief ... my independent to &A in research organisation says don't buy, Grant Adv., Detroit, MJ similar Mrs. Vivian B. Fayad, public relations de- wait till you hear what's happening at capacity. partment of Gray & Rogers, Phila., named WPTR. personnel director of agency, succeeding .4 Robert F. Stanton, formerly to be married. with J. Walter Thompson Co. Marie L. Rost, resigned and Albert Frank -Guenther James Buck, formerly with Graphic Arts Law, to Ketchum, MacLeod Designers and Cinema Arts, both L. A., to & Grove, N. Y., as account Goodman Advertising Inc., that city, as art executive on Westinghouse director. Broadcasting Co. account. George Clinton Jones IV, publicity director Lawrence Weitzner, assistant production of First National Bank of New Haven. manager, Emil Mogul Co., N. Y., to assistant Conn., and former managing editor of New Haven Journal- Courier, to public relations staff of Gray & Rogers, Phila. Bankruptcy Sale - large Stock Robert Reed, Paris & Peart Inc., N. Y., pro- TV PROMPTING & CUEING moted to administrative art director. Paul with Cone & Beld- EQUIPMENT Parker, formerly Foote, THE COMMUNITY -NEWS VOICE ing, to P &P as associate art director. Assets of Autocue Sales and Distributing Corporation Bruce W. Barnes, formerly with McCann - Underwriters Salvage Co. of N.Y. Erickson, to Carl S. Brown Co., N. Y., as Official U. S. Auct'r., Southern District associate art director. of N. Y. Blaine- SRS 121 Sixth Avenue - New York City Nicholas Elexis, copywriter, Thomp- GREATER CLEVELAND'S THURSDAY, MAY 23 - 10:30 AM son Adv., N. Y., to Anderson & Cairns, 20 Master Systems -20 Electric Typewriters with N. Y., in similar capacity. NUMBER i STATION large -size type, transformers, viewers, spare parts, cables, office furniture. William L. Bateman, BBDO, to McCann- SRS "Radio- Active" MRS

BROADCASTING TELECASTING May 13, 1957 Page 121 PEOPLE

administration -special events, vice president in charge of production and vice president in charge of sales, respectively, for Tel Ra Productions. David Mathews, commercial -praduction department, Gross -Krasne Inc., Hollywood, named general manager. WEISSMAN MILLHISER LARKIN CHRIS TENSEN GOLDSMITH LINCOLN BOWLING Stanley Dudelson, North Central division vice president Larkin, sales promotion director, becomes GEORGE WEISSMAN, of manager of Screen Gems, promoted to Mid- has been named to the director of chain store sales, a new posi- Philip Morris Inc., west division manager, with headquarters in position of director of mar- tion, reporting to Sales Vice President newly created Chicago. He succeeds Henry A. Gillespie, keting with the additional responsibility Ray Jones. Thomas S. Christensen, for- resigned. William E. Young, from com- directing and coordinating sales, ad- mer director, is proof assistant advertising pany's eastern division, and Ted Swift, for- vertising, market research, packaging and moted to Marlboro brand manager. Clif- merly with Guild Films and Ziv, join Mid- public relations efforts "for maximum ford H. Goldsmith, special assistant to west division sales staff of Screen Gems. consumer impact," it was announced the president, becomes director of packag- E Dick Lewis, M G M -T V, Monday by President O. Parker Mc- ing development. Jetson E. Lincoln, as- N. Y., named Chicago sales Comas. sistant director of market research, is representative of commercial Mr. McComas also announced re- elevated to director of marketing re- and industrial film depart- of the responsibilities of several alignment ment. other key executives. Ross R. Millhiser, search. James C. Bowling, public rela- manager, becomes as- tions manager, becomes director of pub- Marlboro brand Serge Valle for several years supervisor of of marketing. Robert S. lic relations. sistant director research for California National Produc- tions, NBC subsidiary, named manager of research. Erickson, L. A., copy department. Patricia Young, copywriter and coordinator of station information, CBS Radio Spot Gertrude V. Casey, department, Louise El Moyer and Garle M. Longden sales Trans - Sales, appointed presentation writer in de- film Inc., N. Y., named manager of depart- have joined copy staff of Ogilvy, Benson & partment. She succeeds Robert Gallagher, ment. Mather, N. Y. now assistant sales promotion manager, Douglas WCBS New York. Whitney, talent executive, RKO NETWORK Studios, to Screen Gems, N. Y., executive Paul Nickell, for past eighth years with staff, succeeding Milton E. Pickman. Patric Rastall, formerly ABC network sales Studio One in New York, has moved to service manager, to CBS -TV network sales. CBS -TV in Hollywood where he will direct E. H. Johnson, advertising and promotion Chicago, as account executive. programs of Climax, Playhouse 90 and other department, Association Films Inc., named Bob McKee, formerly account executive top series on network. branch operations coordinator. with NBC Central Div. tv sales, to ABC Martin Cohen, NBC television producer, Charles A. Palma, film editor of Transfilm Central Div. tv sales in similar capacity. He resigned from network to devote full time Inc., N. Y., father of girl, Karen, April 30. replaces James Duffy, appointed sales direc- to theatrical production. tor for ABC Radio Central Div. [BST, April Oliver Treyz, ABC vice president in charge STATION 29]. of television network. elected director of E. Charles Straus, assistant to director of E Commander Mortimer W. Better Business Bureau of New York City business affairs, CBS -TV Hollywood, named Loewi, founder of DuMont for three -year term. talent and casting director. network and research organi- associated with Play- zation, named president and Dominick Dunne, FILM wrights '56 and Producers Showcase at general manager of WITV E general NBC -TV, to CBS -TV as executive assistant George DeMartini, (TV) Miami. on Playhouse 90. partner of Cohen, Simonson Arnold Carr, CBS Radio publicist in Holly- & Co., N. Y., to Guild Films C. E. Franklin named president, general manager and engineering wood, to KABC-TV Los Angeles, as assist- as vice president- treasurer. director of WCEF ant publicity director, succeeding Murray He also is member of Amer- Parkersburg, W. Va. Other WCEF appoint- Weissman, transferred to ABC -TV press in ican Stock Exchange. ments: Gene Snyder, commercial manager; formation department to handle publicity Daniel G. Endy, Daniel M. Wise and Bosh Gary Brookhart, program manager; Edwin on Frank Sinatra Show. Pritchard named vice president in charge of Lazear, news director; Michael Morris, sports director; Dorothy Leon, traffic manager; Vivian Snyder, promotional director; Herbert Snodgrass, studio director; Tom Porter, plant manager, and O'Dale King Griffith, assistant chief engineer. E Roger Van Duzer, station manager, KTVK Phoenix, If you want your commercial "spots" to named general manager and command attention. Special, "Best sellers" Leon M. Nowell appointed - 25 of our most popular. discs- available executive vice president. at package price. Free catalog .and "cue teasers" (spots cued to soúnd effects) sent on request. E Bill Simpson, general manager, KTXN Austin, takes on STANDARD additional duties as general sales manager [ 0,74 RADIO TRANSCRIPTION SERVICES, INC. of KIWW San Bert 360 N. Michigan Ave., Chicago I, III. Antonio. Metcalfe named manager of XEO Brownsville and XI OR McAllen, both Tex. All stations Also send for details on the new Lawrence Welk Library Package; belong to Texas Spanish Language Network. and Sound Effects Library; and Standard Shorty Tunes. PEOPLE continues on page 132

Page 122 May 13, 1957 BROADCASTING TELECASTING FOR THE RECORD

Station Authorizations, Applications New Tv Stations . ACTIONS (As Compiled by B T) Lock Haven, Pa. -Lock Haven Bcstg. Corp., 2 granted uhf ch. 32 (578 -584 mc); ERP 20 kw vis., May through May 8 10.4 kw aur.; ant. height above average terrain 594 ft., above ground 447 ft. Estimated construc- Includes data on new stations, changes in existing stations, ownership changes, hearing tion cost $98,160, first year operating cost $48,000, cases, rules 8 standards changes and routine roundup. revenue $70,000. P. O. address 13212 E. Main St., Lock Haven. Studio location Lock Haven. Trans. Abbreviations: location Glen Rd., near Lock Haven. Geographic coordinates 41° 08' 50" N. Lat., 77° 29' 16" W. DA- directional antenna. cp- construction per- night. LS - local sunset. mod. - modification Long. Trans. and ant. RCA. Legal counsel Wal- mit. ERP- effective radiated power. vhf -very trans . -transmitter. nnl.- unlimited hours. kc- ter L. Davis, Washington. Consulting engineer high frequency. uhf -ultra high frequency. ant. kilocycles. SCA- subsidiary communications au- George C. Davis, Washington. Station will op- -antenna. aur.- aural. vis.- visual. kw -kilo- thorization. SSA- special service authorization erate as satellite with WILK-TV Wilkes- Barre, watts. w -watt. Inc- megacycles. D -day. N- STA- special temporary authorization. -educ. Pa. Lock Haven Bcstg. Corp. is licensee of WBPZ Lock Haven. Announced May 8. Sheridan, Wyo.- Harriscope Inc. granted vhf ch. 9 (186 -192 mc): ERP 3.08 kw vis. 1.54 kw Am -Fm Summary through May 8 Tv 8 aur.; ant. height above average terrain 349 ft.. Summary through May above ground 67 ft. Estimated construction cost Appls. In $86,671. first year operating cost $83,400, revenue On Pend- Hear - Total Operating Stations in U. S.: 294.800. P. O. address 355 North Beverly Dr., Air Licensed Cps ing ing Vhf Uhf Total Beverly Hills, Calif. Studio location Sheridan. Am 3,029 3,007 238 363 145 Commercial 386 88 474' Trans. location Sheridan County. Geographic Fm 540 520 49 54 0 Noncomm. Education 18 5 232 coordinates 44° 41' 43" N. Let., 106° 54' 12" W. Long. Trans. Gates, ant. RCA. Legal counsel Sher, Oppenheimer and Assoc., Washington, D. C. FCC Commercial Station Authorizations Grants since July 11, 7952: Consulting engineer Robert M. Stillman and As- soc., Washington. Applicant owns KTWO As of February 28, 1957 (When FCC began processing applications -TV Cas- after tv freeze) per, Wyo. Announced May 8. Am Fni 'l's Licensed (all on air) 3.000 513 290 Vhf Uhf Total APPLICATIONS Cps on air 31 16 225 Commercial 351 324 6751 Davenport, Iowa-Maleo Theatres, Inc., uhf Cps not on air 133 23 123 Noncomm. Educational 27 21 482 ch. 68 (794 -800 mc); ERP 23.32 kw vis., 13.98 Total authorized 3,164 552 638 kw aur., ant. height above average terrain 98 ft., Applications hearing 119 0 70 in Applications filed since April 14, 1952: above ground 187 ft. Estimated construction cost New stations requests 303 10 56 $124,300, first year operating cost $140,000. revenue New station bids in hearing 67 0 10 I W lien FCC began processing alml ira nms 8155,000. P. O. address Box 2853. Memphis, Tenn. Facilities change requests 146 11 95 after tv freeze) Studio location Davenport. Trans. location Scott Total applications pending 900 112 353 County. Geographic coordinates 41° 31' 23" N. Licenses deleted in February o 2 0 New Amend. Vhf Uhf Total Lat., 90° 34' 32" W. Long. Trans -ant. RCA. Legal Cps deleted in February 0 0 I Commercial 1,089 337 845 578 1,423 counsel Haley, Doty & Wollenberg, Washington. Noncomm. Educ. 66 37 28 651 D. C. Consulting engineer William L. Foss, Wash- Based on reports. These ington, D. C. Maleo Theatres Inc., movie theatre official FCC monthly interests and former owner WEHT (TV) are not always exactly current since the FCC Total 1,149 337 883 607 1,490' Hender- must await formal notifications of stations going son, Ky., and WEOA (TV) Evansville, Ind., will be sole owner. Announced May 8. on the air, ceasing operations, surrendering li- 176 cps (33 vhf, 143 uhf) have been deleted. censes or grants, etc. These figures do not Include Lafayette, La.- Lafayette Telecasters vhf ch. noncommercial, educational fm and tv stations. s One educational uhf has been deleted. 3 (60 -66 mc); ERP .94 kw visual, .47 kw aural: For current status of am and fm stations see 2 One applicant did not specify channel. antenna height above average terrain 131 ft., "Am Fm above, and for tv sta- Includes 44 already granted. above ground 165 ft. Estimated construction cost and Summary," $72,486, first year operating cost revenue tions see Summary," next column. s Includes 718 already granted. $105,000, "Tv $110.000. P. O. address 235 Quadro Vecchio Dr., Pacific Palisades, Calif. Studio location Lafayette.

NATION -WIDE NEGOTIATIONS FINANCING APPRAISALS RADIO TELEVISION NEWSPAPER

EASTERN MIDWEST SOUTH SOUTHWEST WEST

FULLTIME MAJOR EXCLUSIVE WEST TEXAS INDEPENDENT INDEPENDENT MARKET INDEPENDENT INDEPENDENT FULLTIME

$85,000 $350,000 $90,000 $150,000 $270,000

Single station Network station County of 45,000, F i f ty thousand Fast growth mar - market within in 500,000 mar- 1 kw daytime op- down with five ket. Number one commute distance ket. Valuable real erationwithgreat years on balance. station in audi- o f New York. estate and earn- potential. Terms. Good for owner- ence and profits. Terms available. ings. $100,000 operator. Terms. down.

WASHINGTON, D. C. CHICAGO, ILL. ATLANTA, GA. DALLAS, TEX. SAN FRANCISCO

Wm. T. Stubblefield Ray V. Hamilton Jack L. Barton Dewitt (Judge) Landis W. R. (Ike) Twining 1737 DeSales St., N. W. Tribune Tower 1515 Healey Bldg. Fidelity Union Life Bldg. 111 Sutter St. EX 3 -3456 DE 7 -2755 JA 3 -3431 RI B -1175 EX 2 -5671

Call your nearest office of HAMILTON, STUBBLEFIELD, TWINING & ASSOCIATES

BROADCASTING TELECASTING May 13, 1957 Page 123 FOR THE RECORD

Transmitter location Lafayette County. Geo- kc, 1 kw D. P. O. address 187 N. Church, Tucson. license from Clearfield Bcstrs. Inc. to Progressive graphic coordinates 30° 13' 43" N. Lat., B2° 00' 57" Estimated construction cost $29,147, first year op- Publishing Co. Corporate change. No change of W. Long. Trans. Gates, ant. Prodelin. Legal coun- erating cost $38,000, revenue $42.000. Ralph control. Announced May 3. sel Julian P. Freret, Washington, D. C. Consulting Estrada (31.53 %) insurance interests, Robert Elias KVNI Coeur d'Alene, Idaho -Granted assign- engineer Dawkins Espy, Los Angeles, Calif. Equal (31.53 %), surgical supplies, Alfred Marquez ment of license from Alan H. Pollock to North- partners are Thomas B. Friedman, consulting en- (31.53 %), attorney, and J. Carlos McCormick ern Idaho Bcstg. Co. for $65,000. Herbert C. Rice, gineer, and Dawkins Espy, 25% KAIR Tucson, (5.41 %), public relations and former announcer vice pres. Mutual Bests. System, will be 99% Ariz. Announced May 6. KEVT Tucson, will be owners. Announced May 3. owner. Announced May 8. Oklahoma City, Okla. -Maleo Theatres Inc. uhf Hot Springs, S. D. -Fall River Bcstg. Corp. 580 WAFB -AM -FM Baton Rouge, L.-Granted asch. 19 (500 -506 mc); ERP 22.85 kw vis., 13.7 kw kc, 1 kw D. P. O. address Hot Springs. Estimated signment of license from Modern Bcstg Co. to aural; ant. height above average terrain 359 ft., construction cost $20,136, first year operating cost Merchant Bcstrs. Inc. for $175,000. Owners will above ground 392 ft. Estimated construction cost $30,000, revenue $40,000. Equal partners are Rus- be Ralph L. Burge (13.33 %), Louis S. Prejean $135,647, first year operating cost $140.000, revenue sell M. Stewart, 3315% KNEB Scottsbluff, Neb., (13.33 %) and 15 others. Announced May 8. 6155.000. P. O. address Box 2853, Memphis, Tenn. 22 2/9% KOLR Sterling, Colo. and 50% KVHC WEIM Fitchburg, Mass. -Granted assignment of Studio location Oklahoma City. Trans. location O'Neill, Neb., and Frederick M. Walgran, engineer license from WEIM Fitchburg Inc. to Newcomb Oklahoma County. Geographic coordinates 35° KNEB. Announced May 7. Bests. Corp. for $94,000. Arthur Newcomb, owner 28' 21" N. Lat., 97° 30' 53" W. Long. Trans-ant. Berkley Springs, W. Va.- Berkley Springs Ra- of WOTW -AM -FM Nashua, N. H., will be sole RCA. Legal counsel Haley. Doty & Wollenberg, dio Station Corp., 1010 kc, 250 w D. P. O. address owner. Announced May 8. Washington, D. C. Consulting engineer William Berkley Springs. Estimated construction cost WNCC Barnesboro, Pa.- Granted negative con- L Foss, Washington, D. C. Maleo Theatres Inc., $10,227, first year operating cost $29,700, revenue trol of licensee corporation by Richard Todhunter movie theatre interests and former owner WEHT $36,000. Thomas B. Butscher, Kenneth E. Robert- Jr. for $10,000. Mr. Todhunter will own 50% (TV) Henderson, Ky., and WEOA (TV) Evans- son and Gary L. Daniels, employes of WKYR through purchase of stock from Ralph Green- ville Ind., will be sole owner. Announced May 7. Keyser, W. Va., will own 14.3% each. The re- wood, present 25% owner. Announced May 3. Utica, N. Y. -Malco Theatres Inc. uhf ch. 54 mainder of stock owned by 63 people. Announced WNRI Woonsocket, R. I.-Granted assignment (710 -716 mc); ERP 25.7 kw vis., 15.4 kw aural; May. 6. of license from John F. Doris, receiver, to ant. height above average terrain -167 ft.. above Friendly Bcstg. Inc. Court ordered receivership ground 223 ft. Estimated construction cost $111,- dissolved. Announced May 8. 597, first year operating cost $140.000. revenue Existing Am Stations . . . KSET El Paso, Tex. -Granted positive control $155,000. P. O. address Box 2853, Memphis, Tenn. of licensee corporation by Fred Hervey through Studio location Utica, Trans. location Oneida ACTIONS purchase of stock (897 shares) from Stanton E. County. Geographic coordinates 43° 08' 06" N. White for $19,333. Announced May 3. Lat., 75° 13' 42" W. Long. Trans-ant. RCA. Legal Call Letters Assigned KQTY Everett, Wash. -Granted assignment of counsel Haley, Doty & Wollenberg, Washington, cp from Snohomish County Bests. Co. to Walter D. C. Consulting engineer William L. Foss Inc., KOLD Tucson, Ariz.-Old Pueblo Bcstg. Co., N. Nelskog, Paul Crain and Archie Baker. Mr. Washington, D. C. Maleo Theatres Inc., theatre 1450 kc. Changed from KOPO. Nelskog (49 %), 50% owner KUTI Yakima, Wash. interests and former owner WEHT (TV) Hender- KOFA Yuma, Ariz.-Bcstrs. Inc., 1240 kc. and KYNG Coos Bay, Ore., and 1635% KORD son, Ky., and WEOA (TV) Evansville, Ind., will Changed from HOLD. Pasco, Wash., Mr. Crain (33 %), gen. mgr. KUTI, be sole owner. Announced May 8. KTEE Carmel, Calif. -Seaside Electronic Assoc., and Mr. Baker (18%). attorney, will d/b as 1410 kc. Snohomish County Bcstg. Co. Announced May 8. KFIV Modesto, Calif. -Radio Modesto Inc., 1360 KNIT Walla Walla, Wash. -Granted assignment Existing Tv Stations . kc. Changed from KMOD. of license from Dale Issenhuth Arch LeRoux WFKB Key West, Fla. -Florida Keys Bests. and La Salle LeRoux to Leader hestg. Inc. Cor- ACTIONS Corp., 1500 kc. porate change. No change of control. Announced WBIL Leesburg, Fla. -Clyde T. Hodgson, 1410 May 3. Call Letters Assigned ke. KBYR Anchorage, Alaska- Granted positive KOLD -TV Tucson, Ariz. -Old Pueblo Bests. WMDF Mount Dora, Fla.- Gcorge R. Smith, control of permittee corporation through pur- Co., ch. 13. Changed from KOPO -TV. 1580 kc. chase of stock from Urgel G. and Virginia M. Bell WPKN (TV) Pekin, Iii-Mid minois Television WA ST Ashburn, Ga.- Thomas D. Pickard, to J. Chester and Josephine Gordon. Real estate Co., ch. 89. 1570 kc. owned by the Gordons will be exchanged for WHDH -TV Boston, Mass. -WHDH Ina., ch. 5. KUPI Idaho Falls, Idaho -J. Ronald Bayton, the stock. Announced April 30. Miss. Laurel Television 980 kc. WTLM (TV) Laurel, - WQUB Galesburg, Dl. County Bests. Co., ch. 7. -Knox APPLICATIONS HMOX-TV St. Louis, Mo.- Columbia Bcstg. Corp., 1590 kc. System, ch. 11. WMMS Bath, Me.- Winslow T. Porter, 730 kc. WRMF Titusville, Fla.-Seeks assignment of KPTV (TV) Portland, Ore. -Oregon Television WWBD Bamberg, S. C.-Bamberg County Bcstg. Corp., 790 kc. license from Melbourne on the Air Inc. to Rich- Inc., ch. 12. Changed from KLOR (TV). KWIV Douglas, Wyo.-Douglas Bcstg. Inc., ard M. Fairbanks. Corporate change. No change KELP -TV El Paso, Tex .-KELP Television of control. Announced May 3. Corp., ch. 13. Changed from KILT (TV). 1050 kc.

APPLICATIONS Ownership Changes . Hearing Cases . . . KOOS -TV Coos Bay, Ore. -Seeks mod. of cp change frequency from ch. 16 (482 -488 mc) to ch. ACTIONS INITIAL DECISION 11 (198 -204 mc), ERP from 20.9 kw vis., 11.7 kw our. to 11.8 kw vis., 5.92 kw sur. and ant. height WBRC- AM -FM -TV Birmingham, Ala. -Granted WKLM Wilmington, N. C.- Hearing Examiner from 840 ft. to 729 ft. Announced May 8. assignment of license from Storer Bcstg. Co. to Thomas H. Donahue issued initial decision look- KMBT (TV) Beaumont, Tex.-Seeks mod. of WBRC Inc. for $6.350,000. Radio Cincinnati Inc., ing toward grant of application of East Coast cp to change frequency from ch. 31 (572 -578 mc) licensee of WKRC -AM -TV Cincinnati, Ohio, will Radio Co. to change frequency from 790 kc, 500 to ch. 12 (204 -210 mc), ERP from 224 kw vis., 117 be owner. Cincinnati Star -Times (80%) and Hul- kw D to 980 kc, 5 kw D. Announced May 7. kw nur. to 316 kw vis., 158 kw nun, change trans. bert Taft (20 %) own Radio Cincinnati. An- location to State Hwy. 87, Sabine Pass, Tex. and nounced May 8. FINAL DECISIONS ant. height above average terrain to 961 ft. An- KONG Visalia, CaUf.-Granted assignment of nounced May 8. license from The Voice of Fresno to Air Waves The FCC (1) granted petition of Radio Pine Inc., for $35,000. Harry E. Layman, real estate Bluff, Pine Bluff, Ark., (2) dismissed with preju- interests, will be sole owner. Announced May 8. dice application of Sepia Broadcasting Co. for New Am Stations ... WFBF Fernandina Beach, Fla.- Granted assign- new am station to operate on 1590 kc, 1 kw, D, in ment of license from Fernandina Beach Bcstrs. to Little Rock, Ark., and (3) granted Radio Pine APPLICATIONS Murray Bests. Co. for $64,700. Edward G. Murray, Bluff application for same facilities in Pine Bluff. former film buyer WRCV -TV Philadelphia, Pa., Phoenix, Ariz. -Ray Winkler, 1580 kc, 1 kw D. will be 97% owner. Announced May 8. P. O. address Radio Station KZIP Amarillo, Tex. WDBO- AM-FM -TV Orlando, Fla.- Granted as- PETITIONS Estimated construction cost $12,510, first year op- signment of license from Orlando Bcstg. Co. to erating cost $65,000, revenue $75,000. Mr. Winkler. Cherry Bests Co. for $3,000,000. William 8. Cherry O'Neill Bcstg. Co., Bakersfield, Calif. -Petition 50% KZIP Amarillo, will be sole owner. An- Jr., 44.9% owner WPRO- AM -FM -TV Providence, requesting amendment of sec. 3.806 so as to add nounced May 6. R. I., will be 85% owner. Announced May 8. ch. 17 to Bakersfield in the event favorable action Tucson. Ariz. -Pan American Radio Corp., 1600 WJCM Sebring, Fla. -Granted assignment of is taken upon the petition for deletion of ch. 10 now pending before the Commission. Four Corners Bcstg. Co., Farmington, N. M. -Petition requesting amendment of sec. 3.606 to amend the table of assignments to permit ch. 12 to be assigned to Farmington. Western Southeastern KTNT -TV Tacoma, Wash.-Petition requesting amendment of sec. 3.608 by the issuance of a Major Markel Regional proposed rule making or, in alternative, to issue a notice of further proposed rule making to allo- cate vhf ch. 2 to Portland, Ore. $7.5,000.00 $/00.000.00 The FCC granted petition by Northwest Broad- casters, Inc., Bellevue, Wash., insofar as it re- Excellent daytime facility An important five kilowatt quested enlargement of issues to determine financial qualifications of Rev. Haldane James Duff covering an outstanding west- station covering a large, rich in proceeding on their competing applications ern major market. $30,000 southeastern market. Financ- for new am stations. down, balance payable over ing available. Other Actions . . five years. The FCC amended Sec. 1.367(d) of its pro- cedural rules concerning the disposition of broad- NEGOTIATIONS FINANCING APPRAISALS cast applications in hearing status to also provide for retention in hearing status applications which llave been amended solely to change the original parties. This amendment, effective May 9, in no J3 /ackt urn & eompan y way affects the substance of the rules adopted April 24 which retain all broadcast applications WASHINGTON, D. C. ATLANTA in hearing status once they have been designated for hearing, including those cases where parties James W. Blackburn Clifford B. Marshall to a comparative hearing have resolved the com- Jack V. Harvey Stanley Whitaker petitive hearing issues by means of an option, merger or similar arrangement, unless they are Washington Building Healey Building amended in such other manner to render the issues in the proceeding academic. Comr. Bartley STerling 3 -4341 Jackson 5 -1576 absent. ,cä The FCC on protest by WIP -AM -FM Philadel-

l'ace 12 -1 .1loy 73. 1957 BROADCASTING TELECASTING PROFESSIONAL CARDS

BAILEY INC. IANSKY & JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS :suive Ofrsces Consulting Engineer PAUL CONSULTING El4OINEERS S De Sales 9t., N. W. ME. 8 -5411 GODLEY CO. RADIO & TEEVISION National Press Bldg., Wash. 4, D. C. :n and Laboratories Upper Montclair, N. J. Pilgrim 6-3000 501 -514 Munsey Bldg. STrfing 3.0111 1339 Wisconsin N. W. Ave., Telephone District 7 -1206 Laboratories, Gnat Natds, N. J. hingtan, D. C. ADams 4 -2414 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE 3f ember AFCCE

nmercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES verett L. Dillard, Gen. Mgr. Lohnes & Culver 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS ERNATIONAL BLDG. DI. 7.1319 Engineering MUNSEY BUILDING DISTRICT 74215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. I. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member RECCE Member AFCCE' Member AFCCE Member AFCCE

L. H. CARR & ASSOCIATES PAGE, CREUTZ, USSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. KEAR & KENNEDY Caresonicadens Bldg. Radio & Television 1302 18th St., N. W. Hudson 146 SI., N. W. fheretw Bldg. 710 14th f1., N. W. ErecalvS 34670 3 -9000 hingren 5, D. REpebllc 7-3984 Engineers Washings., S, D. C. C. WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans 303 White Henry Stuart 81eg' Mutual 3280 Smolt 1, Wodshsglon Member AFCCE 1001 Conn. Ave. Leesburg, Va. Member AFCCE Sfember AFCCE Member AFCCE

A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN LYNNE C. SMEBY ONSULTING RADIO ENGINEERS John A. Moffet- Associate CONSULTING ENGINEER AM -II-TV P. O. Box 32 CRestview 4-8721 INWOOD POST OFFICE 1405 G St., N. W. 4806 MONTGOMERY LANE DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 Washington 5, D. C. WASHINGTON 14, D. C. LAKESIDE 8.6108 ARLINGTON, TEXAS Member AFCCE Member AFCCE Oliver 2 -8520

WILLIAM E. BENNS, JR. :O. P. ADAIR ENG. CO. WALTER F. KEAN ROBERT L. HAMMETT CONSULTING RADIO ENGINEERS Consulting Radio Engineer Consulting Engineers CONSULTING RADIO ENGINEER Associates 3802 Military Rd., N. W., Wash., D. C. Radio- Television George M. Skions, Robert A. Jones Phone EMerson 2 -8071 821 MARKET STREET 3o mman i cation s- Electronics Box 2468, 1 Riverside Road -Riverside 7 -2153 Birmingham, Ala. 8 Ire 9t. N.W., Washington, D. C. SAN FRANCISCO 3, CALIFORNIA Phone 6 -2924 salve 3-1130 Executive 3-6851 Riverside, Ill. .Member SUTTER 1 -7545 Member AFCCE (A Chicago suburb) AFCCE

Vandivere, CARL E. SMITH J. G. ROUNTREE, JR. OHN B. HEFFELFINGER Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 4900 Euclid Avenue 5622 Dyer Street 11 Cherry St. Hiland 4 -7010 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio EMerson 3 -3266 1420 New York Ave., N. W. HEnderson 2 -3177 KANSAS CITY, MISSOURI Dallas 6, Texas Washington 5, D. C. ,Member AFCCE

VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer SPECIALTY Consulting Radio Engineers TELEVISION and RADIO Suite 298, Arcade Bldg., St. Louis I, Me. Directional Antenna Proofs ENGINEERING CONSULTANTS Garfield 1-4954 Mountain and Plain Terrain 2000 P St., N. W. "For Results in Broadcast Engineering" St. Washington 6, D. C. 420 Taylor AM -FM -TV 16 S. Kearney Skyline 6 -1603 San Francisco 2, Calif. Allocations Applications Denver 22, Colorado Columbia 5 -4666 PR. 5 -3100 Petitions Licensing Field Servies

SERVICE DI i': EC JL ORY

COMMERCIAL RADIO CAPITOL RADIO RADIO ENGINEERING COMPANY MONITORING COMPANY CONSULTANTS -Speri 1nm in ENGINEERING INSTITUTE Television - Radio allocations - installa- PRECISION FREQUENCY Accredited Technical faststute Curricula tions field -ontenna measurements -AM -UHF -VHF "will consider investing with MEASUREMENTS 16511 N.W., Wash. 10, D. C. 3224 51., new applicants" L FULL TIME SERVICE FOR AM -FM -TV Practical Broadcast, TV Electronics engi- Norwood J. Patterson, Owner emerges. . O. Box 7037 Kansas City, Mo. neering bone study and residence 1111 Market Street Son Francisco, Calif. noose Jacksoe 3-5302 Write For Free Catalog, specify coarse. MArket 14171

BROADCASTING TELECASTING May 13, 1957 Page 125 FOR THE RECORD

phis, Pa., postponed the effective date of March 9 -26; WLBR -TV Lebanon, Pa., to 8 -2. cover cp which authorized new tv. 13 grant to WPFH Bcstg. Co. to change trans. Actions of May 1 KTVW (TV) Tacoma, Wash. -Seeks license to location of WPFH (TV) Wilmington, Del., from cover ep which authorized new tv and Specify five miles northeast of city to a point 26 miles KCHS Truth -or- Consequences N. M.- Granted studio- trans. location. eastward and nearer Philadelphia and increase permission to reduce operating hours May ant. height from 623 to 900 ft., pending eviden- through August to 11t hours per day (7 a.m. to tiary hearing; made protestant party to proceed - 6:30 p.m.) due to economic necessity. May 7 Applications ing KLAN Renton, Wash. -Granted license cover- The FCC made effective immediately an initial ing change frequency, hours of operation, in- ACCEPTED FOR FILING decision and granted application of Blackstone crease power and install new trans., DA -1, and Modification of Cp Broadcasting Co. to increase daytime power of change trans. location; conditions. Following seek mod. of cp to extend comple- station KTTB Tyler, Tex., from 500 w to 1 kw, WWIN Baltimore, Md.- Granted cp to change tion dates. KRBI St. Peter, Minn., WLWL Mans- with DA -N. continuing operation on 600 kc with ant: trans. location. field, Ohio. 1 WRDB Reedsburg, Wis.- Granted cp to make kw N. License to Cover Cp Times - changes in ant. system, increase height. The FCC accepted motion filed late by WDOL Athens, Ga.-Granted mod. of cp to WTHR Panama City Beach, Fla.-Seeks license Picayune Publishing Co. and corrected in various change type trans., change studio location, and to cover cp which authorized new am. respects the transcript of oral argument in the operate trans. by WRFC Athens, Ga. -Seeks license to cover cp New Orleans, La., ch. 4 comparative proceeding. remote control. Final decision in this proceeding was issued July WMFD -TV Wilmington, N. C.- Granted mod. which authorized increase power to 5 kw and of cp to change ERP to vis. 100 kw, aur. 60.3 kw. install new trans. 13, 1956. change trans. location. change type trans. and WCLE Cleveland, Tenn. -Seeks license to cover KOB -AM -TV Albuquerque, N. M. -The FCC ant. ep which authorized new am. (1) amended March 13 grant of transfer of con- The following were granted extensions of com- WTVW (TV) Evansville, Ind.-Seeks license to trol. of Albuquerque Broadcasting Co. from Time pletion dates as shown: KTLA (TV) Los Angeles, cover cp which authorized new tv. Inc., and Wayne Coy to KSTP Inc. by attaching Calif., to 6 -1; WSPD Toledo, Ohio, to 8 -23; KWWL conditions that grant is subject to (a) any action Waterloo, Iowa, to 8 -2. the Commission may legally be required to take to carry out the mandates and directives of the Actions of April 30 Court of Appeals. and (b) that transferee will WCLE Cleveland, Tenn.- Granted mod. of ep UPCOMING cause Albuquerque Bcstg. Co. to carry out the to change type trans. and change studio location. commitments heretofore made by it with a view The following were granted extensions of com- toward complying with Court's Sept. 27, 1956 pletion dates as shown: WTUP Tupelo, Miss., to Order, provided, that transferee may, in the al- 8 -29, KMOS Tyler, Tex., to 8 -1. May ternative, cause Albuquerque Bcstg. Co. to cease The following stations were granted renewal of all nighttime operation on 770 kc as provided in license: May 13 -15: Aeronautical and Navigational Elec- Commission's Nov. 26, 1956, order; and (2) dis- WCAM Camden, N. J.; WDOS Oneonta, N. Y.; tronics national conference, Dayton, Ohio. missed protest and petition by American Bcstg.- WEBR Buffalo, N. Y.; WEHR Elmira Heights- May 15 -17: Pennsylvania Assn. of Broadcasters. Paramount Theatres. Inc. Commissioner Bartley Horseheads, N. Y.; WHAM Rochester, N. Y.; Hotel Bedford Springs. Bedford Springs. dissented as to conditions. Action May 8. WHBI Newark, N. J. WHCU Ithaca, N. Y.; WHDL N. 15 PROPOSE Olean, Y.; NHEC Rochester, N .Y.; May -17: Radio -Electronics -Tv Mfrs. Assn. CHANGES WHLD Niagara Falls, N. Y.; WKIT Mineola, N. Y.; convention, Sheraton Hotel, Chicago. IN TV RECEIVER RADIATION RULES WOND Pleasantville, N. J.; WOV New York, The Commission invites comments by June 5 N. Y.; WRIV Riverhead, N. Y.; WSLB Ogdens- May 16 -17: Nebraska Broadcasters Assn., annual to proposed rule making, based on a petition by burg, N. Y.; WWHG Hornell, N. Y.; WWRL New conference, McCloud Hotel, York, Neb. the Radio- Electronic -Television Manufacturers York, N. Y.; WXRA Kenmore, N. Y.; WHCU -FM Association, to amend Subpart C of Part 15 of Ithaca. N. Y.; WHDL -FM Olean, N. Y.; WHFM May 18: United Press Broadcasters of Indiana, the rules governing incidental and restricted (FM) Rochester, N. Y.; WHLD -FM Niagara Falls. Indianapolis. radiation devices. Subpart C contains radiation N. Y.; WMBO -FM Auburn, N. Y.; WMSA -FM May 19: United Press Broadcasters Assn. of Tex- interference limits that apply to all radio re- Massena, N. Y.; WPRB Princeton, N. J.; WAER as, Hotel, Temple. ceivers which tune in the range 30 to 890 Inc. in- Syracuse, N. Y.: WBGO Newark, N. J.; WITJ Hawn cluding fm and tv broadcast receivers. Two Ithaca, N. Y.; WNYE Brooklyn. N. Y.; WSOU May 20 -21: Wisconsin Broadcasters Assn., Hotel changes are proposed. South Orange. N. J.; WBET -FM Brockton, Mass.; Plankinton. Milwaukee. One proposal is that the radiation limit of above WSBS Great Barrington, Mass. 260 mc for uhf television receivers be increased May 20 -21: Eighth annual Chicago Tribune Forum from 500 to 1000 microvolts per meter for one on Distribution and Advertising, WGN Audience year from Dec. 31, 1957, the presently scheduled May 3 Applications Studio, Chicago. effective date for 500 uv /m limitation. Industry indicates that the latter limit cannot be met at ACCEPTED FOR FILING May 20 -22: Armed Forces Communications & the present time. Modification of Cp Electronics Assn., Sheraton Park Hotel, Wash- The second proposal is to increase the power WILA Danville, Va. -Seeks mod. of cp to ington, D. C. line interference limit from 100 microvolts, the change name of applicant to WILA Inc. May 22 -23: Kentucky Broadcasters Assn., Hotel present requirement, to 1000 microvolts in the Following seek mod. of cp to extend comple- Sheraton -Seelbach, Louisville. frequency range 10 me to 25 mc. tion dates: KATT Pittsburg, Calif.; KGU Hono- lulu, Hawaii; WAJR Morgantown, W. Va.; WCBC- May 23: United Press Broadcasters Assn. of Tenn., TV Anderson, Ind.; WWEZ-TV New Orleans, La.: Hotel, WTAP (TV) Parkersburg, W. Va.; WFRV-TV Andrew Jackson Nashville. Routine Roundup Wis.; ... Green Bay, WTVS (TV) Detroit, Mich. May 25: United Press Broadcasters of Illinois BROADCAST ACTIONS License to Cover Cp Assn.. Allerton Park, Ill. By the Broadcast Bureau KATL Mlles City, Mont. -Seeks license to cover cp which authorized new May 25: United Press Broadcasters of Pennsyl- Actions of May 3 am. WPAC Patchogue, N. Y. -Seeks license to cover vania, Holiday Motel, Mechanicsburg, Pa. WANE -TV Fort Wayne, Ind. -Granted mod. of ep which authorized change trans. location, in- ep to change ERP to vis. 200 kw DA. aur. 10 kw crease power. install new trans. and DA -D. May 25 -26: Louisiana -Mississippi AP Broadcasters DA. change studio and trans. locations, make WVET Rochester, N. Y. -Seeks license to cover Assn., Holiday Inn Motel, Monroe, La. minor changes in ant. system and equipment and cp which authorized increase power to 1 kw and waive Sections 3.610 and 3.698 of the Commission's DA -N. May 28 -29: Annual Visual Communications Con- rules; ant. height 830 ft. KBZY Salem, Ore. -Seeks license to cover cp ference, Waldorf Astoria. New York. The following stations were granted authority which authorized change ant-trans.-studio loca- to ooerat-. trans. by remote control: KVI Seattle, tion and remote control trans. May 29 -30: North Carolina Asan. of Broadcasters, Wash.; KWOS Jefferson City, Mo.; KATY San Park, Asheville. Luis Obispo, Calif.; WISL Shamokin, Pa. Grove Actions of May 2 May 6 Applications June The following were granted extensions of com- ACCEPTED FOR FILING as WHYN June 4 -6: National Community Tv Assn., Penn - pletion dates shown: -TV Springfield, License to Cover Cp Sheraton Hotel, Pittsburgh, Pa. Mass., to 11 -3; WSBA -TV York, Pa., to 11 -22; KPLC -TV Lake Charles, La., to 11 -14; 111. KWRB- WRAM Monmouth, -Seeks license to cover June 6 -7: Virginia Assn. of Broadcasters. Hotel TV Riverton Wyo., to 9 -1: KPAR -TV Sweetwater, cp which authorized new am. Tex., to 8 -21; WITN (TV) Washington, N. C., to WEHT (TV) Henderson, Ky. -Seeks license to John Marshall, Richmond. June 9 -13: Annual convention, Advertising Fed- eration of America, Hotel Fountainebleau. Miami. June 14: Maine Radio & Tv Broadcasters Assn.. WASHINGTON Poland Spring House. Poland Spring. Me. 1625 Eye Street, N.W. June 17 -19: NATRFD Spring Meeting, Wash- ington. Washington 6, D. C. NAtional 8 -1990 June 17 -19: Natl. Convention on Military Elec- tronics, Sheraton -Park Hotel, Washington. ALLEN K:ANDER i NEW YORK June 19 -21: Annua] meeting. Western Assn. of Broadcasters, Jasper Lodge, Jasper, Alta. . 60 East 42nd Street June 24 -28: Annual convention, Advertising New York 17, N. Y. Assn. of the West, Hawaiian Village. Honolulu. NEGOTIATORS FOR THE PURCHASE AND SALE MUrray Hill 7 -4242 July OF RADIO AND TELEVISION STATIONS CHICAGO July 8 -Aug. 2: Television Institute, U. of Cali- EVALUATIONS fornia, Los Angeles. 35 East Wacker Drive FINANCIAL ADVISERS July 20 -23: National Audio -Visual Convention and Chicago 1, Illinois Exhibit, Fairfax, Va. RAndolph 6 -6760 August August 20 -23: Western Electronic Show and Con- vention, San Francisco. Page 126 May 13, 1957 BROADCASTING TELECASTING CLASSIFIED ADVERTISEMENTS

RADIO RADIO RADIO Help Wanted Help Wanted - (Cont'd) Help Wanted-(Coned) Management Announcers Announcers Sales manager for California major market net- Experienced girl disc jockey. Only top talent 5160 a week for DJ -with bright. cheery voice. work station. Must be aggressive, experienced in need apply. Send tape, resume and photo to Fast -moving glib delivery. Rhyming intros, "hip" sales phrases. Not a rock 'n roller. Wanted by show- competitive selling and be able to train Box 461G, B.T. manship midwest indie. Box 892G, B.T. staff. Medium sized market provides excellent - _ _ opportunity for producer. Box 532G, B.T. Combo man with first phone . . emphasis on It you have a first class license, a good voice, Go getting sales manager for California medium announcing. Addition to Staff, 40 hour week. like to work, enjoy eating and dressing well. market network station. Ability to hire and train Salary commensurate with ability. Send tape want to live in one of the nation's outstanding producing salesmen essential. Box 580G, B.T. which will be returned. Box 599G, B -T. recreational areas, and are looking for a real opportunity with a growing company. rush letter. tape and photo to Dick Vick, KGEZ -AM- Sales manager. Excellent situation for right man. Well established Minnesota station needs sales- TV, Kalispell, Montana. Salary, commission and override. Box 574G, BT. man- announcer. Experienced in time selling not hard -working. Sales manager who loves to sell. Five figure in- necessary but must be energetic, Top pay for top announcer with first class ticket come. Strong independent, major market, north- Good salary plus commission. Box 552G, B.T. for top nuise rated station. Send tape and letter Box B.T. to Bob Rohrs, General Manager, KJAY, Topeka, ern Illinois. 575G, Kansas. Illinois kilowatt offers opening for sports. news. Growing eastern chain needs assistant managers staff position ... will accept radio school grad- immediately. Prefer someone who is presently a or qualified for Experienced announcer and newsman. McLendon chief announcer, program director or salesman uate whose either interested stations, all to Texan. Send tapes, Bill Morgan, with announcing background. All applicants sports and news ... send resume, salary expected General Manager, KLIF, Dallas. Texas. must be married, must have car, must be willing and tape. Box 570G. B -T. to locate permanently in a growing organization. Excellent salary and bonus arrangement. Promo- Wanted Immediately, combo man with FCC first tion to manager assured eventually. Send tape, class license. Contact Radio KNGS, P.O. Box resume and photo to Box 590G, B.T. 620, Hanford, California. All replies confidential. Outstanding major market Florida station inter- DEADLINE: Undisplayed- Monday Annovncer with first phone emphasis on an- viewing now for management position. Aggres- preceding publication date. Display- nouncing. Opening May first. Send tape, photo sive, creative individual needed who can show Tuesday preceding publication date. and resume to KSID Radio, Box ECF, Sidney. immediate sales increases, handle sales leadership Nebraska. and other management duties. Must be thorough- SITUATIONS WANTED 204 per ly experienced and between 30 -40 years of age. Write air mail or wire resume. Interview ar- word 50 kw CBS station offers good pay, good hours ranged. Attractive compensation, based upon $2.00 minimum for staff work to mature sounding experienced experience, ability. Box 650G, B.T. announcer. Send tape, photo and background to HELP WANTED 254 per word Frank Page, KWKH, Shreveport, Louisiana. Resort area-rich, medium market, 1000 watt $2.00 minimum station in black wants man with $12,000 invest- Southern style: Need announcer -engineer to en- ment qualified for position in management. Give All other classifications 304 per word joy living In year -round recreation land in heart details and resume. All replies confidential. Box $4.00 minimum of beautiful central Florida. Fishing, golf, swim- 670G, BT. ming on your time -good pay on ours. First DISPLAY ads $15.00 per inch class ticket required. Maintenance experience Commercial manager wanted immediately for unnecessary. If you'd enjoy congenial co- workers Top to top new station (southeat). guarantee Payable in advance. Checks and money at sharp, fast- growing news and music station, man. Send details and availability -excellent op- send tape, resume. photo. Ray Gunckel, WABR portunity in excellent but competitive market. orders only Radio, Box 7547 Orlando, Florida. Write Box 1187, Roanoke, Virginia. No charge for blind box number Tampa's leading radio station needs a top per- Sales APPLICANTS: if transcriptions or hulk packages sonality DJ. Up- tempo, enthusiastic, sincere! submitted, $1.00 charge for mailing (Forward Must be production -conscious -not afraid of work Salesman wanted for hottest music-news on east remittance separately, please). All transcriptions, with a future. with Tampa's most influential radio Atlantic. Needs experienced salesman who has photos, etc., sent to box numbers are sent at station -Radio Tampa -WALT. Send audition, Fast growing owner's risk. BROADCASTING TELECASTING ex- background and photo to WALT, Tampa, Florida. proven he can sell music -news. pressly repudiates any liability or responsibility chain. Chance to advance to management. Guar- custody or return. anteed salary or 15% which ever is the greater. for their Superior announcer want =d, for good pay. tapes Metropolitan city. Box 573G, B.T. only to Jim Waldrop. Station WARF, Jasper, Alabama. Saleman- announcing ability helpful but not necessary. Good opportunity for right man. Draw against commissions. Southern New Jersey 1000 Excellent opportunity for experienced disc jockey Staff announcer. We need another man with a Send and resume. Box f:w years experience. Pleasant living conditions. wetter. requirements . strong on commercials. at one of the south's 621G, H.T. congenial staff. Must read news with authority, leading independents. Favorable working condi- overate board. Salary open. Contact G. P, Rich- It you are young, sober and would like to be tions plus retirement plan. Top salary. Send tape ards. WCEM, Cambridge, Maryland. commercial manager of a south Texas station and resume to Box 614G, B.T. letter. Good send full details of experience in first Two first phone announcers, with emphasis on base pay and commissios on station gross. Box to learn and earn in 847G, B.T. Wanted: Young man willing announcing. Contact Hal Vester, WCOG, Greens- the radio business. First class ticket preferred. boro, North Carolina. Network vhf in midwest has opening for experi- Progressive station in building New Mexico city. enced radio salesman who desires tv sales. Salary Box 623G. B -T. plus commission. Full details to Box 849G. BT. Top DJ's -position now available with music station. Send tape. photo and resume to WDVH, Young man, experienced and dependable. Great First phone combination. No maintenance. Em- Gainesville, Florida. opportunity in southwest's ideal climate. Salary phasis on announcing. Music and news station and commissions. Box 653G, B.T. Southwest. Healthy climate. Box 654G, B.T. Wanted: Announcer, sports interests holding Vacation with pay-live in the land of the sun first class license permanent position with bene- and make money doing it. If your imagination DJ. Must know his records, and be able to sell fits. $400 monthly Send tape and full particulars. creates ideas that sell, we need announcer- on the air. Give complete resume of previous WEED. Rocky Mount, North Carolina. salesman. WABR is bright. young, fast -growing experience, salary expected, when available and music and news operation surrounded by perfect tape until requested. climate, recreation and rich accounts. Send tape, enclose snapshot. Don't send Talent and experience necessary for upcoming resume, photo. Ray Gunckel, WABR Radio, Box All replies confidential. Box 677G, B.T. morning tricky at WICY, Malone, N.Y. Top pay. ill!, Orlando, Fla. Progressive southeastern ABC affiliate needs Experienced combination announcer -salesman. Experienced salesman for metropolitan market. -1st class engineer. Em- Salary. commission, car allowance. WLDB, At- 3000 watt station. Excellent opportunity with good combination announcer chance for advancement. Car required. Howard phasis on maintenance. Friendly small town, lantic City, N. J. Hayes, WOKO, Albany, New York. good staff, good job. salary open. Send full de- tai:s and references. Box 662G, B.T. Experienced announcer interested in stable posi- Experienced salesman for radio time sales in small market. Airmail resume, tape, salary ex- tion and strong radio organization. Good starting pectations In Colorado Network, Box 279, Mont- Virginia station needs combo man with 1st class salary. Send tape and resume. WRFD, Worthing- rose, Colorado. ticket. Experience unimportant. Box 690G, B.T. ton, Ohio.

you Took at it, a classified ad on this page is your NO MATTEIS HOW best bet in getting top -flight personnel

BROADCASTING TELECASTING May 13, 1957 Page 127 RADIO RADIO RADIO Help Wanted - (Cont'd) Help Wanted-(Cont'd) Situations Wanted- (Coned) Announcers Announcers Management Radio -tv opportunity-leading radio station with combined tv operation has immediate opening for Experienced radio announcer, first phone pre- Radio has changed! If your station hasn't, let's top -flight radio announcer. Must be thoroughly ferred but not necessary. Airmail resume, tape, talk it over. Box 665G, B.T. experienced and versatile. Opportunity some tv. salary expectations to Colorado Network, Box Send background, past and expected earnings 279, Montrose, Colo. 10 years experience all phases radio. First phone, tape and snapshot. WSAV, Savannah. Georgia. veteran, 31, family man. Now manager of south- Technical west local station listed for sale. Best references. Wisconsin kilowatt seeks good announcer with Prefer radio manager, sales, or tv sales. Box first class license. Also interested in fulltime Chief engineer for Pennsylvania station. Prefer 684G, B.T. editor to gather. edit and air news. Send com- man with car who desires to locate permanently plete details and audition. Robert Bodden, Mana- in growing chain. Opportunity to supervise new Manager -sales manager -8 years small market. ger, WSWW, Platteville, Wisconsin. construction in near future. Good salary, regular experienced all departments, heavy sales and raises, paid vacations, travel expenses. Apply in promotion- present earnings, $6,500. Box 886G, WTAC, Flint's (Michigan's second market) num- writing, enclose references and photo to Box B.T. ber one rated station. wants a fast paced DJ 588G, B.T. immediately -do news and hard sell commercials. Send full resume and tape. (Tape returned Two first class engineers, no announcing. Excel- Sales promptly.) Attention: Dick Kline. WTAC, The lent working conditions. Salary commensurate Big Station Inc., P. O. Box 939, Flint, Michigan. with experience. Permanent positions. Immediate Salesman who can double as PD or top play -by- opening. Central Pennsylvania. Box 626G, B.T. play sportscaster. 9 years experience. Seek per- Opening for combo -first phone. Soon 5000 watts. manent change to established operation or CP. Contact immediately. General Manager, WWHG. Need first class engineer for transmitter duty. Prefer N.Y. -Jersey -Conn. or Miami. Family. Hornell, New York. Box 831G, B.T. B.F.A. tapes. References. All inquiries promptly Wanted immediately- -combination engineer - answered. Box 628G, B.T. announcer must have a first class ticket. Good salary. Send your tape and data to L. Lansing. National sales or management. Well qualified, WBRV Radio. Boonville. New York. radio and tv background, veteran, married. Box 676G, BT. Transmitter engineer to work at fifty kilowatt AVAILABLE NOW transmitter station near Albany, New York. Write WPTR, Box 142 -A, West Albany, New York, or Announcers telephone UNion 9 -5521. Personality -DJ -strong commercials, gimmicks, S.John Schile Established broadcast station affords exceptional etc.. run own board. Steady, eager to please. Go opportunity experienced first phone engineer -an- anywhere. Box 523G, B.T. nouncer who can assume duties of chief. Respon- sible for maintenance, repair, and announcing Until last week general man- shift. Salary above average for right man. Send Girl-personality, DJ, run own board, eager to resume to R. E. Hunt, General Manager, WPTW, please. Free to travel. Gimmicks and sales. Box ager KLOR, Channel 12, Port- Piqua, Ohio. $24G, B.T. land, Oregon. Responsible for Wanted chief engineer for WTAM in Decatur, Available June 15 -after graduation from Michi- Georgia, going to 5000 watts directional. gan State University. Practical announcing ex- launching station and building perience gained last summer in commercial radio. it into top property. Excellent opportunity for engineer- announcer. Box 527G. B.T. -flight Prior 1 kw daytimer. Good pay and working conditions, experience: 7 years exec. V. P. 40 hours. Contact WTUX Wilmington, Delaware. Outstanding DJ looking for permanent location. Experience. Can build and hold audience with Rocky Mt. Broadcasting. 4 Programming -Production. Others my format. IL you want a good man, contact me. Box 536G, B.T. years Sales Manager Pacific Newsman for aggressive Pennsylvania independent. Our man has moved up to 50 kw. Experi- Am-tv -MC -DJ with SA. (active -minded, thor- Northwest Broadcasters. 10 enced writing and airing local news. Must be oughly- voiced. music conscious, diversified- jester a self -starter. $75 to start; $85 after man proves with sell -ability). Top -rated, "discomedian." 14 years Advertising Manager himself. Box 522G, B.T. ... years tv ... desire either or chain of Department stores. both. 1K years network. Record specialist . . . Program director-office manager. White man. expect ad -lib humor with stopability. 36 . . (See BT "resume page 20, June 23 -33. experienced copy-traffic production. Negro married . . . tv- employed . . major- market. programmed stations -choice of 2 southern cities. Seek permanency . showmanship station. 4, 1956 issue Respects To ") Excellent opportunity for advancement. Send Excellent references. Brochure . . . tapes. Box ... resume, photo. Box 5386, B.T. 541G, B.T. 46 years old, married, 5 chil- Midwest network station desires top -notch an- Negro DJ, versatile, all phases. Good board opera- dren. nouncer with first class ticket. Opportunity to tor, travel. Box 572G, B.T. work in tv. Send full details to Box 6196, BT. Aggressive experienced, morning newsman for Four years staff -deejay. 25, married, college. Qualified to: Manage TV sta- Ohio 5000 watt independent, writing and editing Large or medium market, minimum population ability necessary. WHHH, Warren, 75,000. Great Lakes, east, midwest, Canada. Negro. tion, direct public relations, in Ohio. Presently staff- deejay southern border state. No Newscaster -immediate opening to take over ra- racial accent. References. Box 810G, BT. any field, handle tough agency dio news department. Must have solid background plus voice and ablllty. Send tape, audition and Attention Florida and southwest. Employed fam- assignment or do your impor- biographical background to Bill Frosch, WISH. ily man with MA, equally strong news-DJ, seeks Indianapolis, Indiana. permanent radio position with progressive sta- tant selling. tion. Major market experience. $150.00 week min- Radio continuity writer. Capable woman with imum. Box 611G, BT. some experience writing radio copy. Address Program Director, WOC- Radio, Davenport, Iowa. DJ, Ist phone, beginner, no car. $80.00 minimum. Salary requirements: $25,000 Include copy samples, snapshot and experience Immediate openings only, single, 34. Box 613G, fulltime. Slightly higher for a resume. BT. quick "brainpicking ". Employed girl announcer -one year's experience: Situations Wanted DJ. women's shows, interviews, newscasts, continuity, 9rd ticket (thoroughly experienced secretary) car, single. Prefer southwest. Box 622G. To save time, first call ... Norm Management B.T. Knight, George Hollingbery, Young, experienced manager, who can sell. Avail- Announcer -DJ-8 months experience. Draft ex- able August 1st. Seeking radio or tv position with empt. Available immediately. Box 627G, B.T. Carl Haverlin, Lee Jahncke, financial insentive. Prefer New York or Pennsyl- vania. Box B.T. Harry Bannister, Howard Lane 528G, Experienced morning personality, spontaneous Station manager of one of the nation's top music - humor, good listenable music, no RBcR. News, . or someone you know, news- sports independents in major metro market sports, sales. third phone, married. Interested in looking for new challenge. Six years experience moving up. Box 637G, B.T. who should know. Then call in administration, sales and program management, backed by ten more in every phases pro- DJ, three years experience, commercials with or write me. 110 SE 41st, Port- duction and talent. Interested in an opportunity sell, good programming. family. Box 638G. B.T. commensurate with experience and proven ability land, Oregon. to produce. Excellent professional, community Over a ear announcer -DJ with 100 kilowatt net- and personal references. Principals only, please. work affiliate.y 24, single with a theatre arts BA. Box 581G, B.T. Box 639G, B.T.

to use a classified ad on this page . . . if you're IT PA YS looking for that "right" ¡ob.

Page 128 May 13. 1957 BROADCASTING TELECASTING RADIO RADIO TELEVISION Situations Wanted- (Coned) Situations Wanted -(Curd) Situations Wanted

Announcers Programming -Production, Others Saks

Announcer -solid man looking for solid station. Experienced announcer, 8 years all phases mu- Radio salesman -announcer with some tv air ex- Bachelor of Speech-good voice -versatile -all sic, news, sports, desires program director posi- perience seeks tv sales, preferably with some air types commercials -also heavy tv -all phases - tion. College graduate, good air man. Interested work. 20. Family. Heavy sports and news experi- family. Box 640G, B.T. in programming for community. Married. Box ence. Top record and references. Desire return to 691G. B.T. northeast. Box 829G, BT. Experienced morning man. Gimmicks. 31,5 years at present station. Have car will travel, if neces- Eleven successful years in sales. nine radio, two sary. Tapes available on request. Best references. TELEVISION tv. Three years sales manager. Six years one em- Box 643G, B.T. ployer. Family. Best references. Box 644G, B.T. Help Wanted Announcer, first phone, no maintenance, experi- Announcers enced, first rate voice, employed. Box 658G BT. Management Announcer, 28, sober, conscientious, dependable Announcer-35 years old. Recent graduate. Eager family man, best references, desires position tele- to learn. Salary unimportant. Box 680G, B.T. Television sales manager. Immediate opportunity vision or radio -television combination. 8 years for experienced salesman with established west- radio. 7 years same station. In television short to move news, Morning show-experienced two man personality ern Pennsylvania CBS -TV affiliate. All replies time. but feel able up. Tops sports, confidential. Box 675G, BT. interviews, commercials. Year radio program- program. Combine humor, patter, music with a ming. Prefer Texas. southwest. but will consider program that sells. Money not primary objective all replies. Box B.T. -wish to become part of. and grow with progres- Sales 624G, sive organization. Experience small. medium and large markets. Tape, pictures. and resume sent 21/2 years radio -television announcing plus 8 upon request. Box 661G, BT. Tv salesman wanted: Top -rated network vhf years sports, publicity, news experience equals station in medium sized midwest market. Ex- per anent or replacement bargain. Box 663G, perienced only. $500 per month draw against Sportscaster, veteran 12 years radio -television. liberal commission. Present staff aware of this Excellent play -by -play, sports show, special ad, address Box 520G. B.T. events, news. Looking for good sports station. Presently employed. College degree. Radio ex- 686G, perience. Jordan, 2819 Clybourn, Chicago. Top references. Minimum $150. Box B.T. National sales manager to assume responsibility for established radio and tv station. Midwest. Past three years eastern 50,000 watt station -TV. Competitive market with excellent potential. Technical Desire personality spot preferably morning. All Send info to Box 620G, B.T. night show here one year. Know c/w music. Flexible. 666G, E.V. 1st phone, 10 years experience at same station in Box Announcers radio, presently employed, seeks relocation in Florida in television. Box 618G, BT. Announcer: Experienced play -by -play. Newsman. Pre -freeze vhf in southeast accepting announcer Top 40 deejay. Married. Advancement wanted. applications. Tv experience preferred, but top- South -midsouth only: 9 years tv broadcast ex- Box 8896, B.T. notch radio background will be considered. Send perience. Technical, some directing. Would like full details of previous experience. including pic- technical supervision. production manager or dl- Announcer-consider all offers -10 years staff, ture and salary requirements, first letter. Box rector. Box 630G, B.T. sports, disc jockey. Box 683G. E.V. 439G, B.T. 1st phone, experienced 4 years television, full Deefay needs audience that prefers subtle to Florida vhf seeking experienced tv announcer- qualified studio. transmitter operations. Some director, position available immediately, send experience. Box 634G, BT. obvious, provocative to trite. No Storz type, this. tape. brochure. picture to Program Director st Box 689G, BT. WCTV Television, P. O. Box 3166 MSS, Talla- hassee. Florida. Chief engineer, twenty years experience am-fm Have toothbrush ... will travel. Young man, 20. and tv including color, both network center and single. Experienced in news, commercials. Immediate opening for announcer with commer- smaller stations. Graduate engineer. Extensive Fred Te- administrative experience. Prefer east coast area. DJ work. Anxious to please. Contact cial tv experience. Send with first letter, picture, Box mucci, 16 Grove Street, Port Chester, N. Y., WEst- film or tape audition to Steve Briggs, Program 667G, B.T. more 7 -3481. Manager, WISH -TV, 1440 North Meridian Street, Indianapolis 2. Indiana. Experienced tv control, 1st phone, will trade top work for top pay. References furnished on re- Young man, 20, 1st class, would like first real Box E.V. opportunity in broadcast. some combo experience, Technical quest. 871G, prefer western U. S. Jerry Wayne, 5621 Hahn Ave., Los Angeles. California. Programming -Production, Others Need tv studio and transmitter engineers, first phone, experience desirable but essential. Pro - Technical pressive well established company offers many Tv newscaster, nationally recognized, earning opportunities and benefits. Full resume. salary $13.000 in major market seeks news director- desired, recent snapshot, first letter. Box 530G. ship of station desiring top news operation. Chief engineer, 17 years experience high -powered BT. Complete background and kinescope available. domestic and shortwave equipment of all types Box 498G, B.T. Box $3IG. B.T. Television engineer. Immediate opening for experienced studio engineer with first phone. Con- Director. Experienced. Can do own switching Regardless of complexity of your station(s) you tact Chief Engineer. WKNO -TV. 288 Jefferson. Any growing market. Details on request. Box have peace of mind with this engineer. All Memphis, Tenn. 542G, B.T. pphases d signrthru maintenance. Available June. Box 3 engineers by June 15th. 1 year studio or trans- New and /or public affairs director -will consider mitter maintenance experience, first phone li- assistant directorship. Highest references, com- Engineer: Tweny years in electronics field, with cense. Pay $5,100, with excellent vacation, retire- plete background in all phases including video- eight years radio and television broadcasting. ment, sick leave and other public school employ- tape. Box 582G, B.T. as chief en- ment benefits. Contact immediately, Herb Evans, Family man, age 39 desires position WTHS- TV -FM, 1410 N.E. 2nd Ave., Miami, Flor- gineer. Box 635G, B.T. ida. Experienced first phone engineer. Will accept Television engineer. Immediate opening for ex- responsibility. Not an announcer. Box 852G, B.T. perienced engineer with first phone. Contact THIS RADIO STATION MUST H. E. Barg. 1015 N. Sixth Street, Milwaukee. Experienced engineer- announcer available soon. Wisconsin. BE SOLD AT ONCE Box 688G. B.T. Programming- Production, Others Exclusive in a captive market. Full. lifetime ex- time. Midwest. Services trade area of Engineer 1st class. 49, single, sober, and transmitter to perience, am, 250 to 50kw . . wants transmitter Photographer -southwest-if you own 16 mm. 35,000. Studio operation, chief, or consultant, where mainte- camera. earn up to $10,000 a year shooting and gether on rented land. nance initiative is needed.... Wallace V. Rocke- selling "on location" commercials for our station. All equipment in excellent condition. 3 Wood River. Nebraska. feller, JU -2343, Box 569G, B.T. 1956 Gross $41,000. with down. Engineer, 4 years experience, first phone, ham Experienced radio or television newsman wanted Selling at $35,000 $10,000 ticket. no announcing. Richard Roeder, 504 Ben- by midwest television. We have equipment and Balance $300 month. ner Street, Highland Park, New Jersey. experienced staff. All applications considered. Owner must sell because of illness in Box 651G, B.T. in Family Programming -Production, Others Film director, immediate opening for qualified SUBMIT OFFER man, proven administrative ability and technical complete Desire programming. Sven years agency mar- knowhow. Contact J. S. Sinclair, WJAR -TV, Write or wire at once for keting. research. Experienced all phases -an- Providence, R. I. data nouncing, continuity, traffic, merchandising, preferred. & classical, 34. MS Degree. New England Tv continuity writer. Capable woman with mini- JACK L. STOLL ASSOCIATES Box 510G. B.T. mum of one year's experience writing tv copy. Blvd. Ability with variety of accounts and to meet 6381 Hollywood Experienced news editor: Now heads metropoli- well with clients necessary. Address Program Los Angeles 28, Calif. tan 5 kw vhf news department. Qualified for news Director, WOC -TV Davenport, Iowa. And in- director or good staff job. Nine years experience, dude copy, samples and snapshot together with Hollywood 4 -7279 excellent voice, college. Box 656G, BT. experience resume.

May 13, 1957 Page 129 BROADCASTING TELECASTING TELEVISION FOR SALE WANTED TO BUY Situations Wanted-(Cont'd) Stations Equipment

Fm transmitter: 3 or 10kw with monitoring equip- Programming- Production, Others The Norman Company, 510 Security Bldg.. Daven- ment, coax, etc. Box 648G, B -T. port. Iowa. Sales, purchases, appraisals, handled with care and discretion, based on operating our Tv producer-director. Imaginative. alert. Thor- own stations. FM transmitter. 250 watt or one kilowatt. fre- ough knowledge tv all phases. 3 years with quency and modulation monitors. State condition. present employer. Ability supersedes current age, price. Box 848G, B.T. situation. Want to advance. Expand with more Write now for our free bulletin of outstanding progressive operation. References-resume upon radio and tv buys throughout the United States. request. Box 587G, B.T. Jack L. Stoll & Associates. 6381 Hollywood Blvd., Wanted: 2 Gates CB -11, 3 speed turntable chassis. Los Angeles. Calif. Must be A -1 and cheap /WLMJ, Jackson, Ohio. Newswriter- producer -director experienced in all phases of news. newsfllm, -videotape possibilities. Highest references. Box 589G, B -T. Equipment INSTRUCTION Wanted job with a future by experienced ...... Model copywriter familiar with production problems. 250C Gates 256 watt transmitter. Doolittle FCC first phone in 12 weeks. Home study or resi- College grad. Details by writing. Box 612G, BT. FD-1A frequency monitor. Gates MO 2839 mod- training. Our schools are located in Holly- 21 -B antenna dent ulation monitor. Gates Model wood, California. and Washington, D. C. For free Hard- hitting news editor in large midwest city coupling unit. Gates MO 3294 dlod rectifier remote booklet, write Grantham School of Electronics, and two newscasts antenna current meter. Fairchild Model F29 19th N. W.. producing writing tv daily de- 5506, Desk B -A, 821 Street, Washington sires similar Situation in metropolitan station portable disc recorder. Box B.T. 6. D. C. with regular air work. Trebled news ratings here. Northwestern Medill graduate, veteran. Avail- DuMOnt 1 -O camera -with used tube -field FCC first phone license. Start immediately. able immediately. Box 616G. BT. mount model. Terms. Box 568G, BT. Guarantee coaching. Northwest Radio & Televi- sion School. Dept. B, 1671 K Street, N. W., Wash- Experienced cameraman. Emp,oyed. Strong pro- ington, D. C. duction; some directing. Desires position leading Presto 28N console recorder with Fairchild cut- to directing. Box 817G. BT. ter and Presto 88A Amplifier. Box 633G, BT. FCC first phone license In six weeks. Guaranteed Television director, 3 years (3 stations) experi- 2 -Ampex model 600 tape recorders and 1 Ampex instruction by master teacher. Phone FLeetwood ence. Desires relocation in metropolitan vhf. model 620 speaker amplifier, $825 for the set 2 -2733. Elkins Radio License School, 3605 Regent 27, Creative, mature, single, BA, available June pieces on request. 2 -RCA Drive. Dallas, Texas. 1st. Resume references, recommendations on re- .. prices for individual quest. Box 625G, BT. 44ßX microphones in like new condition. $100 each or both for $175. Box 885G, B.T. Program director, produ ^tion manager, director RADIO wishes to relocate with tv station. Not Interested 21C 5 com- to radio with pictures, family. college graduate. For sale- reasonable -Collins kilowatt Box 636G. BT. plete am transmitter. now in operation. Avail- able after April 30. Wire or phone KANS, HObart Help Wanted Tv school grad, wants position as assistant art 4 -2387, Wichita. Kansas. director or prop, am. Single. Box 642G, BT. Vidicon camera for sale, RCA "tv eye" camera, Sales June university television graduate desires small type HC -1' with control box and all tubes in good station programming or production work any- working condition. Cost $1,100; will sell for $500. where. Box 657G, B.T. Keegan Technical Institute, P. O. Box 5, Mem- ti phis, Tennessee. Director, 4 years experience. 7 years radio -tv announcing. 31, mature, B.A. degree. Permanent. Box 662G, B.T. Illinois location. 1 GE iconoscope film camera comp'ete with iconoscope type PC2D, model 4PC2D1. One blanking and shade generator, one RADIO SALES Experienced tv -news director -editor, announcer, camera sweep generator, one channel amplifier, interested in larger market. 33, married, em- one high voltage one Bias ployed. $125 minimum. Box 678G, B.T. All for ¢4,000 F.O.B. location. Our No. 9923. May Opportunity with an unlimited future Brothers, Binghamton, New York. Program manager, producer. director, network for an aggressive local radio salesman. experience.. desires larger market, 30. married, watt market network employed, best references. Box 679G, BT. 18 new and used guyed towers ranging from 200 50,000 major by to 350 feet. New towers manufactured River affiliate in southeast is looking for a An ad can indicate only slightly an announcer- View Welding and Mfg. Co. Complete with light- newsman's value. Let me send complete brochure ing and installation if preferred. All towers are true radio enthusiast who is mature and film audition. Eight years radio -tv. Free- galvanized and made of steel tubing to withstand and experienced with a proven sales lance fiction and article writer, established news- 100 mile per hour wind velocity. Made on 14 -Inch man. Want staff or news, far west. Permanency. centers. Will sell at very low price, on terms or pay salary plus commis- Box 680G, record. Will $600. BT. lease. Phone 8610, Austell, Georgia. sion commensurate with ability. Send FOR SALE RCA IG transmitter -first rate operating condi- photo and complete resume to tion; also Truecon 235 feet self -supporting tower. Road, W. N. Cook, 1433 Vreeland Trenton, Michi- Box 585G, BST Stations gan. Phone ORleans 6 -2484.

Midwest fulltime local channel station single station market, $30.000 with $10,000 down or WANTED TO BUY $26,500 cash. Box 645G. B.T. Announcers Old established fulltime station in 100,000 market with good Neilsen. West Virginia. Grossing over Stations $112,000 which can be increased. High profits with probable four year payout. Combo operation and valuable building. $50,000 down and approximate- Private sales and independent appraisals. Serving ly four year balance. Please state financial qual- the Southwest and Intermountain regions. Ralph ifications. No brokers please. Sale Indirectly due Erwin. Licensed Broker. 1443 South Trenton. ANNOUNCER to sale of another property. Box 664G, BT. Tulsa, Oklahoma. One -fourth interest in medium Texas market am station now in the black and potentiel is ex- Equipment Central New York State Network Radio. tremely good. $15,000. Write Bob 612G, B.T. TV Station has Opening for Experienced

For lease midwest station, option to buy. $300 Need light used antenna about 150 feet. Reason- Staff Man. Top Pay, Excellent Working per month. Box 874G, B.T. ably priced. Box 553G, B -T. Conditions, Rapid Advancement. Send

250 watter, Pacific Coast, three county market of 250 to 3kw fm transmitter. Collins ring antenna. Full Details and Pix First Letter. 91 thousand, retail sales 15 million, highest west 200 ft. coax, 150 feet self -supporting tower with of Mississippi, grossing $45 thousand, net 18 per- lighting Frequency and modulation cent after all. Price $58,000, one -third down and equipment, four hundred monthly. May Brothers, Bingham- monitor, program limiter, studio consolette. State Write Box 659G, BT ton, N. Y. No telephones. Please use our No. description, condition and best price. Box 615G, 9806, confirming by airmail. B.T.

to buy or sell stations, or equipment, is a THE, FASTEST WAY classified ad on this page.

Page 130 May 13, 1957 BROADCASTING TELECASTING RADIO RADIO TELEVISION Situations Wanted- (Coned) Situations Wanted -(Cont'd) Situations Wanted

Announcers Programming -Production, Others Sales

Announcer -solid man looking for solid station. Experienced announcer, 6 years all phases mu- Radio salesman -announcer with some tv air ex- Bachelor of Speech-good voice - versatile -all sic, news, sports, desires program director posi- perience tv sales, preferably with some air types commercials -also heavy tv-all phases - tion. College graduate, good air man. Interested ore 20. Family.y. sports and news experi- family. Box 840G, B.T. in programming for community. Married. Box ence. Top record and references. Desire return to 691G, B.T. northeast. Box 829G, BT. Experienced morning man. Gimmicks, 31/2 years at present station. Have car will travel, If neces- Eleven successful years in sales, nine radio, two sary. Tapes available on request. Best references. TELEVISION tv. Three years sales manager. Six years one em- Box 643G, BT. ployer. Family. Best references. Box 644G, B.T. Help Wanted Announcer, first phone, no maintenance. experi- Announcers enced, first rate voice, employed. Box 658G B.T. Management Announcer, 28, sober, conscientious, dependable Announcer-35 years old. Recent graduate. Eager family man, best references, desires position tele- to learn. Salary unimportant. Box 660G, B.T. Television sales manager. Immediate opportunity vision or radio -television combination. 8 years for experienced salesman with established west- radio, 7 years same station. In television short Morning show -experienced two man personality ern Pennsylvania CBS -TV affiliate. All replies time, but feel able to move up. Tops sports, news, confidential. Box 675G. B.T. interviews, commercials. Year radio program- program. Combine humor, patter, music with a ming. Prefer Texas. southwest, but will consider program that sells. Money not primary objective all replies. Box 524G. B.T. -wish to become part of, and grow with progres- Safes sive organization. Experience small, medium and large markets. Tape, pictures. and resume sent 2% years radio -television announcing plus 8 upon request. Box 661G, B.T. Tv salesman wanted: Top -rated network vhf years sports, publicity, news experience equals station in medium sized midwest market. Ex- permanent or replacement bargain. Box 663G, perienced only. $500 per month draw against BT. Sportscaster, veteran 12 years radio- television. liberal commission. Present staff aware of this Excellent play -by -play, sports show, special ad, address Box 520G, B.T. events, news. Looking for good sports station. Presently employed. College degree. Radio ex- Top references. Minimum Box 686G, B.T. perience. Jordan, 2819 Clybourn, Chicago. $150. National sales manager to assume responsibility for established radio and tv station. Midwest. Past three years eastern 50,000 watt station-TV. Competitive market with excellent potential. Technical Desire personality spot preferably morning. All Send info to Box 620G, BT. night show here one year. Know c/w music. Flexible. Box 666G, B.T. 1st phone, 10 years experience at same station in Announcers radio, presently employed, seeks relocation in Florida in television. Box 618G. B.T. Announcer: Experienced play-by -play. Newsman. announcer Top 40 deejay. Married. Advancement wanted. Pre -freeze vhf in southeast accepting applications. Tv experience preferred. but top- South -midsouth only: 9 years tv broadcast ex- Box 869G, B.T. notch radio background will be considered. Send perience. Technical, some directing. Would like full details of previous experience, including pic- technical supervision, production manager or dl- Announcer- consider all offers -10 years staff. ture and salary requirements, first letter. Box rector. Box 630G, B.T. sports, disc jockey. Box 883G, B.T. 439G, B.T. 1st phone, experienced 4 years television, full to Florida vhf seeking experienced tv announcer - qualified studio, transmitter onerations. Some DeeJay needs audience that prefers subtle director. position available immediately, send obvious, provocative to trite. No Storz type, this. to Program maintenance, experience. Box 634G, B.T. Box 889G, B.T. tape. brochure, picture Director WCTV Television, P. O. Box 3168 MSS, Talla- hassee. Florida. Chief engineer, twenty years experience am -fm Have toothbrush . will travel. Young man. 20, and tv including color, both network center and single. Experienced in news, commercials, and Immediate opening for announcer with commer- smaller stations. Graduate engineer. Extensive DJ work. Anxious to please. Contact Fred Ta- cial tv experience. Send with first letter, picture, administrative experience. Prefer east coast area. mucci, 16 Grove Street, Port Chester, N. Y., WEst- film or tape audition to Steve Briggs, Program Box 667G, E -T. more 7 -3481. Manager, WISH -TV, 1440 North Meridian Sffeet, Indianapolis 2, Indiana. Experienced tv control, 1st phone, will trade top Young man, 20, 1st class. would like first real work for top pay. References furnished on re- opportunity In broadcast, some combo experience, Technical quest. Box 671G, H.T. prefer western V. S. Jerry Wayne, 5821 Hahn Ave., Los Angeles, California. Need tv studio and transmitter engineers, first Programming -Production, Others phone. experience desirable but essential. Pro - Technical pressive well established company offers many Tv newscaster, nationally recognized. earning opportunities and benefits. Full resume, salary $13,000 in major market seeks news director- desired, recent snapshot, first letter. Box 530G, ship of station desiring top news operation. Chief engineer, 17 years experience high -powered B.T. Complete background and kinescope available. domestic and shortwave equipment of all types. Box 496G, BT. Box 531G, B.T. Television engineer. Immediate opening for experienced studio engineer with first phone. Con- Director. Experienced. Can do own switchhtg. Regardless of complexity of your station(s) you tact Chief Engineer, WKNO -TV, 268 Jefferson, Any growing market. Details on request. Box have peace of mind with this engineer. All Memphis, Tenn. 642G, B.T. maintenance. Available June. phasesox d , B 3 engineers by June 15th. 1 year studio or trans- New and /or public affairs -will consider mitter maintenance experience, first phone li- assistant directorship. gddiireector Engineer: Tweny years in electronics field, with cense. Pay $5,100, with excellent vacation, retire- ideoeo- ment, sick leave and other public school employ- in ill phases including eight years radio and television broadcasting. Evans, tape. Box 582G, BT. Family man, age 39 desires position as chief en- ment benefits. Contact Immediately, Herb WTHS- TV -FM, 1410 N.E. 2nd Ave., Miami, Flor- gineer. Box 635G, B.T. ida. Experienced first phone engineer. Will accept Television engineer. Immediate opening for ex- responsibility. Not an announcer. Box 662G, B.T. perienced engineer with first phone. Contact THIS RADIO STATION MUST H. E. Barg. 1015 N. Sixth Street, Milwaukee. Experienced engineer- announcer available soon. Wisconsin. BE SOLD AT ONCE Box 668G, 13.T. Programming- Production, Others Exclusive in a captive market, Full - Engineer 1st class, 49, single, sober, lifetime ex- time. Midwest. Services trade area of . . to- perience, am, 250 to 50kw wants transmitter Photographer- southwest-if you own 16 mm. 35,000. Studio and transmitter operation, chief, or consultant. where mainte- camera, earn up to $10,000 a year shooting and gether on rented land. nance initiative is needed.... Wallace V. Rocke- selling "on location" commercials for our station. All equipment in excellent condition. feller, JU 3 -2343, Wood River, Nebraska. Box 569G, B.T. 1956 Gross $41,000. Engineer, 4 years experience. first phone, ham Experienced radio or television newsman wanted Selling at $35,000 with $10,000 down. ticket. no announcing. Richard Roeder, 504 Ben- by midwest television. We have equipment and Balance $300 month. ner Street, Highland Park, New Jersey. experienced staff. All applications considered. Owner must sell because of illness in Box 651G, B.T. in Family Programming -Production, Others Film director, immediate opening for qualified SUBMIT OFFER man, proven administrative ability and technical Desire programming. Seven years agency mar- knowhow. Contact J. S. Sinclair, WJAR -TV, Write or wire at once for complete keting, research. Experienced all phases -an- Providence, R. I. data nouncing, continuity, traffic, merchandising, classical. 34. MS Degree. New England preferred. JACK L. STOLL & ASSOCIATES 510G. B.T. Tv continuity writer. Capable woman with mini- Box mum of one year's experience writing W copy. Ability with variety of accounts and to meet 6381 Hollywood Blvd. Experienced news editor: Now heads metropoli- well with clients necessary. Address Program Los Angeles 28, Calif. tan 5 kw vhf news department. Qualified for news Director, WOC-TV Davenport, Iowa. And in- director or good staff job. Nine years experience, clude copy, samples and snapshot together with Hollywood 4-7279 excellent voice, college. Box 656G, BT. experience resume.

BROADCASTING TELECASTING May 13, 1957 Page 129 TELEVISION FOR SALE WANTED TO BUY Situations Wanted -(Cont'd) Stations Equipment

Fm transmitter: 3 or 10kw with monitoring equip- Programming -Production, Others The Norman Company, 510 Security Bldg., Daven- ment, coax, etc. Box 646G, B.T. port. Iowa. Sales. purchases, appraisals, handled Tv producer -director. alert. with care and discretion. based on operating our Imaginative. Thor- own stations. FM transmitter. 250 watt or one kilowatt. fre- ough knowledge tv all phases. 3 years with quency and modulation monitors. State condition, present employer. Ability supersedes current age, price. Box 848G, BT. situation. Want to advance. Expand with more Write now for our free bulletin of outstanding progressive operation. References-resume upon radio and tv buys throughout the United States. request. Box 587G, BT. Jack L. Stoll & Associates, 6381 Hollywood Blvd., Wanted: 2 Gates CB -11, 3 speed turntable chassis. Los Angeles, Calif. Must be A -1 and cheap /WLMJ. Jackson, Ohio. Newswriter-producer -director - experienced in all phases of news, newsfilm, videotape possibilities. Highest references. Box 589G, BT. Equipment INSTRUCTION Wanted ... Job with a future ... by experienced 250C Gates 250 watt transmitter. Doolittle Model copywriter familiar with production problems. FCC first phone in 12 weeks. Home study or resi- College grad. Details by writing. Box 612G. B.T. FD -IA frequency monitor. Gates MO 2839 modulation Gates Model 21 -B antenna dent training. Our schools are located in Holly- monitor. wood, California, and Washington, D. C. For free Hard -hitting news editor In large midwest city coupling unit. Gates MO 3294 diod rectifier remote booklet. write Grantham School of Electronics, producing and writing two tv newscasts daily de- antenna current meter. Fairchild Model F29 portable recorder. Box 550G, B -T. Desk B -A. 821 19th Street, N. W., Washington sires similar situation in metropolitan station disc 6, D. C. with regular air work. Trebled news ratings here. Northwestern Medill graduate, veteran. Avail- DuMont I -0 camera used tube -field able immediately. Box 816G. BT. -with FCC first phone license. Start immediately. mount model. Terms. Box 566G, B.T. Guarantee coaching. Northwest Radio &'Televi- Experienced cameraman. Employed. Strong pro- sion School. Dept. B, 1617 K Street, N. W.. Wash- duction: some directing. Desires position leading Presto 28N console recorder with Fairchild cut- ington. D. C. to directing. Box 617G, BT. ter and Presto 88A Amplifier. Box 633G, B -T. PCC first phone license in six weeks. Guaranteed 3 (3 Television director, years stations) experi- 2 -Ampex model 600 tape recorders and 1 Ampex teacher. ence. Desires relocation in instruction by muster Phone Fleetwood metropolitan vhf. model 620 speaker amplifier, $825 for the set 2 -2733. Elkins Radio License School, 3005 Regent Creative, mature. single, BA, 27, available June 1st. Resume references, recommendations on re- .. prices for individual pieces on request. 2-RCA Drive. Dallas. Texas. quest. Box 625G, BT. 44BX microphones in like new condition. $100 each or both for $175. Box 685G, BT. Program director, produ -tion manager, director wishes to relocate with tv station. Not interested RADIO in radio with pictures, family, college graduate. For sale-reasonable- Collins 2IC 5 kilowatt com- Box 636G, BT. plete am transmitter, now in operation. Avail- able after April 30. Wire or phone KANS. HObart Help Wanted Tv school grad, wants position as assistant art 4 -2387, Wichita. Kansas. director or prop. am. Single. Box 642G, BT. Vidicon camera for sale, RCA "tv eye" camera, Sales June university television graduate desires small type HC -1' with control box and all tubes in good station programming or production work any- working condition. Cost sell for where. Box 857G, B.T. $1.100; will $500. Keegan Technical Institute. P. O. Box 5. Mem- ti phis, Tennessee. Director, 4 years experience. 7 years radio -tv announcing. 31, mature, B.A. degree. Permanent. Box 662G, BT. Illinois location. 1 GE iconoscope film camera comj ete with iconoscope type PC2D. model 4PCeD1. One blanking and shade generator, one RADIO SALES Experienced tv -news director- editor, announcer, camera sweep generator, one channel amplifier. interested in larger market. 33, married, em- one high voltage power supply. one Bias supply. ployed. minimum. Box 678G, 5125 BT. 411 for $4.000 F.O.B. location. Our No. 9923. May Opportunity with an unlimited future Brothers, Binghamton. New York. Program manager, producer, director, network for an aggressive local radio salesman. experience, desires larger market. 30. married, employed, best references. Box 679G, BT. IS new and used guyed towers ranging from 200 50,000 watt major market network to New towers manufactured by River 350 feet. affiliate in southeast is looking for a An ad can indicate only slightly an announcer- View Welding and Mfg. Co. Complete with light- newsman's value. Let me send complete brochure ing and installation if preferred. All towers are true radio enthusiast who is mature and film audition. Eight years radio -tv. Free- galvanized and made of steel tubing to withstand a lance fiction and article writer, established news- 100 mile per hour wind velocity. Made on 14 -inch and experienced with proven sales man. Want staff or news, far west. Permanency. centers. Will sell at very low price, on terms or $600. Box 660G. BT. record. Will pay salary plus commis- lease. Phone 8610, Austell, Georgia. sion commensurate with ability. Send FOR SALE RCA IG transmitter -first rate operating condi- photo and complete resume to tion: also Truscon 225 feet self -supporting tower. W. N. Cook, 1433 Vreeland Road, Trenton, Michi- Box 585G, BT Stations gan. Phone ORleans 6 -2484.

Midwest fulltime local channel station single station market, $30,000 with $10.000 down or WANTED TO BUY $26,500 cash. Box 845G, BT. Announcers Old established fulltime station in 100,000 market with good Neilsen. West Virginia. Grossing over Stations $112,000 which can be increased. High profits with probable four year payout. Combo operation and valuable building. $50,000 down and approximate- Private sales and independent appraisals. Serving ly four year balance. Please state financial qual- the Southwest and Intermountain regions. Ralph ifications. No brokers please. Sale indirectly due to Erwin. Licensed Broker. 1443 South Trenton. ANNOUNCER sale of another property. Box 664G, B -T. Tulsa, Oklahoma. One -fourth interest in medium Texas market am station now in th° black and pot 'sntiel is ex- Equipment Central New York State Network Radio. tremely good. $15.000. Write Bob 672G, BT. TV Station has Opening for Experienced Need light used antenna about 160 Reason- For lease midwest station, option to buy. $300 feet. Staff Man. Top Pay, Excellent Working per month. Box 674G, BT. ably priced. Box 553G. B.T. Conditions, Rapid Advancement. Send

256 waiter, Pacific Coast, three county market of 250 to 3kw fm transmitter, Collins ring antenna. Full Details and Pix First Letter. 41 thousand, sales 15 retail million. highest west 200 ft. coax, 150 feet self -supporting tower with of Mississippi, grossing $45 thousand, net 18 percent after all. Price $58.000. one -third down and lighting equipment, Frequency and modulation four hundred monthly. May Brothers, Bingham- monitor, program limiter, studio consolette. State Write Box 659G, BT ton, N. Y. No telephones. Please use our No. description, condition and best price. Box 615G, 9906, confirming by airmail. BT.

to buy or sell stations, or equipment, is a THE FASTEST WAIL classified ad on this page.

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BROADCASTING TELECASTING May 13, 1957 Page 131 PEOPLE

Continues from page 122 * ONLY AI Vunovich, salesman, KCKN Kansas City, 'ART FOR RADIO' Kan., named sales manager. BROADCASTER John W. Kluge was E Edward T. Hunt, account presented the painting which took first executive, WTIX New Or- prize in the "Art for Radio" competi- leans, to WDGY Minneapo- tion sponsored by Radio Advertising KWKW Bureau last fall. art work was a lis, as sales manager. The AND gift of the chief executives of four of REACHES the broadcast stations in the Kluge group of which Mr. Kluge is chair- THE Don R. Chilies, director of merchandising SELLS department, WCCO-TV Minneapolis, named man. Participating in the presenta- national sales manager. He is succeeded by tion ceremonies were station managers 573,000 Robert R. Hansen, his former assistant. of the following Kluge stations: Arthur C. Arnold, assitant store manager, WILY Pittsburgh, Ernie Tannen; KXLW St. Louis, William H. Jeffe- SPANISH National Tea Co., becomes Mr. Hansen's assistant. ray; KNOK Fort Worth -Dallas, Stuart Hepburn; WKDA Nashville, Harvey PEOPLE WHO E Irving N. Prell, sales staff, L. Glascock. KXLY - AM - TV Spokane, LIVE IN named sales manager of associate station KILT -TV El sales staff of WNDU South Bend, Ind., as Paso, Tex. account executive. He succeeds Frank GREATER Crosier, resigned to become commercial manager of WMRI Marion, Ind. LOS ANGELES E Robert B. Wehrman, transmitter supervisor, WLWD Richard Marsh, assistant director, KNXT Dayton, Ohio, named chief (TV) Hollywood -CBS Television Pacific Net- work, to supervisor in operations depart- engineer. ment. Joe Yoklavich and Richard Ashby, stage managers, to assistant directors. THIS SINGLE * Roland C. Hale, chief engineer, WCOP Bos- Palmer Payne, formerly program director ton, to Concert Network Inc. (WTMH [FM] and news reporter, WFEA Manchester, N. GROUP SPENDS Providence, WFMQ [FM] Hartford and H., to WGIR, same city, as news editor. WFMX [FM] New York), Boston, as chief David Truskoff to WCCC Hartford, Conn., MORE THAN engineer. sales staff.

$1,300,000 E John Babcock, assistant AI . Hazelwood, announcer - sportscaster, general program manager, KWTV (TV) Oklahoma City, moved to sta- Crosley Broadcasting Corp., tion's local sales staff. PER DAY appointed assistant general manager of Crosley's WLWI Jay Jason to KUTE -FM Glendale, Calif., (TV) Indianapolis. to host early morning show. The Night Holds Music. E James K. Whitaker, general Iry Smith, disc jockey, WHB Kansas manager, WQOK Greenville, City, to WCAU Philadelphia as disc jockey. * FOR THE S. C., to WIS Columbia, S. C., as director of sales. Barbara Burke to WCKR Miami, Fla., for LOWEST COST - 2ti4 -hour nightly show, Your Mystery Girl. Cal O'Brien, columnist for Sportsman's Re- WTTM Trenton, Vin Gruper, formerly of porter and Boston Post, to WEEI Boston GREATEST WPAT appointed director of continuity, for nightly Outdoor Sports show. Paterson, N. J. EFFECTIVENESS . Herbert E. Evans, vice president -general Ken Devaney, news editor, KMJ Fresno, to manager of People's Broadcasting Corp. 'EM & SELL KBIF, same city, as news and special events (WRFD Worthington and WGAR Cleve- TELL director. land, both Ohio), named Ohio state campaign chairman for United Services Organi- 'EM IN Sherm Washburn, newscaster, KLOR -TV zations Inc., N. Y. SPANISH! Portland, to KOIN -TV as special events Lee Fondren, sales manager, KLZ director. Denver, named first lieutenant governor of ninth dis- Chuck Bennett, newsman, KDAY Holly- trict, Advertising Federation of America. director. Ray Ed- wood, named program Ray Taylor, Los Angeles representative of inger, freelance fiction writer, joins KDAY KSFO San Francisco, married Greta Gad - as continuity director. wood April 28. KWW Ida Rowland, formerly promotion depart- PASAOeMet.os 4YGIIIS ment of KWK -TV St. Louis, to KTVI (TV), .., ,. same city, as assistant to promotion manager. WHY LOOK FURTHER? "GUESS THE LUCKY I M E. Paul Abert, operations manager, WPRO- $. SECRET WORD" Providence, R. I., to WTIC -TV Hart- TV Program is great. L. A. -RYan 1 -6744 manager. ford, Conn., as assistant production Brochure on Request S. F.- Broadcast Time Sales William DuBois, member of sales-advertising THE HOLLINOSWORTH CO. ENTERPRISES, INC. Eastern Rep. -National Time 514 Hempstead Sales staff of Sears, Roebuck & Co., to local Ave., West Hempstead, N. Y. Page 132 May 13, 1957 BROADCASTING TELECASTING John Wrisley, WIS Columbia, S. C., father Adam, Revue Productions, film editors; Paul of boy, David John. Weston, Columbia Records, musicians; Dan- ny Thomas, Danny Thomas Show, perform- Bob Laumann, production department of ers; Desi Amax, Desilu Productions, pro- KTTV Los Angeles, father of girl, Karen ducers, and Parke Levy, December Bride, Elizabeth, April 18. writers. 'WAY OUT Dancer- REPRESENTATIVES H. M. Dancer, chairman of board, Fitzgerald- Sample, and William R. Baker E Austin Smithers, formerly Jr., chairman of board, Benton & Bowles, radio sales manager for elected directors for one -year terms of Brand Headley -Reed, to IN FIIOT! Edward Names Foundation Inc., N. Y. Petry & Co. radio division as account executive. MANUFACTURING Paul E. Bryant, general sales manager of Jack Kettei, recently released from service radio division, Hoffman Electronics Corp., to Kettell -Carter as account executive. L. A., named vice president in charge of Dale Stevens to Everett -McKinney, Chi- sales for division. cago, sales staff. Francis W. Crotty, assistant general counsel for patents, Zenith Radio Corp., elected vice PROGRAM SERVICES president in charge of patents. 4 William R. Vallee, director of tv operations, Benton & 4 A. E. Abel, assistant general Bowles, to TelePrompTer manager of radio division of Corp. as director of opera- Bendix Aviation Corp., and tions. manager of Bendix radio's government products, named division general manager. Theodore A. Minde, technical director of Nowland & Co. (marketing research firm) 4 Kenneth B. Boothe, product in Greenwich, Conn., to Alfred Politz Re- manager, American Bosch search, N. Y. Walter J. Mann Jr., assistant Arma Corp.'s Arma division, to supervisor of marketing for Federal to Kahn Research Labs. Free- Pacific Electric Co., Newark, also joins port, L. I., N. Y., as director NIELSEN:NCS tt 2 1956 Politz research staff. of sales. V O PENETRATION OF COUNTIES IN COVERAGE IO EDUCATION Arnold Platt, advertising-sales promotion manager of Roto-Broil Corp. of America, s e s .' 29, radio -tv director, WSAZ -TV c Virginia Renaud, to Pilot Radio Corp., L. I., N. Y., as adver- George Washington U., public relations of- tising-sales manager. 1 fice, Washington, D. C., and former educa- '.°0000Tii{AOl 21 1 tion director for CBS Chicago, died of heart 4 J. W. Farrow, general sales MORE THAN 1f COVERAGE COUNTIES 21 5 , attack, May 6. manager of special products division, Stromberg- Carlson, Parker Wheatley, director of Lowell Institute COV RAGE COUNTIES 56 30 15 to Ampex Audio Inc., Sunny- Cooperative Broadcasting Council and gen- TOTAL COUNTIES 50 )"vale, Calif., as director of 69 22 eral manager of WGBH -FM -TV Cambridge, COVERAGE marketing. Mass., educational, resigns effective May 20. John A. WithereU, formerly advertising and TRADE ASSOCIATIONS sales promotion manager at Norge Div., Cecil Brown, ABC commentator, elected Borg -Warner Corp., Chicago, appointed na- president of Overseas Press Club for one- tional sales training manager at Motorola year term, succeeding Wayne Richardson Inc. Charles Blezer promoted from assistant of AP. sales training manager to field sales training manager. ARB: 8 out of TOP 12° John F. Meehan, Revue Productions, elected February 1957 governor of Academy of Television Arts & John A. Miguel Jr. appointed vice president Sciences, Hollywood, representing art direc- in charge of export for Zenith Radio Corp. tors. Other governors elected: Lucien An- He joined company in 1949 as manager of driot, Hal Roach Studios, representing cine- Zenith's international division. matographers; Sheldon Leonard, Marterto Robed M. Jones, director of industrial re- Productions, directors; Loren L. Ryder, lations for Philco Corp. outside Phila. area, CHANNEL 3 Ryder Sound Services, engineers; Wayne named director of public relations, succeed- Tiss, BBDO, executives; Michael R. Mc- ing William Wight, resigned. ,,,,,; 4 ! {l( 'li BUY SOU ND- FACTOR FLAv PROFESSIONAL SERVICES HHUUNTINGTEON W. VA. -CiHAARrLESTONN,, Myron (Mike) 6YI.Q W EI rrr Vina Merrick appointed vice presi- Affiliated with Radio Stations dent of Brandt Public Relations and Pro- WSAZ, Huntington 6 WKAZ, Charleston motion, N. Y. LAWRENCE H. ROGERS, PRESIDENT Represented by The Katz Agency SRS Stanley L. Goodman, formerly sales pro- GREATER CLEVELAND'S motion manager of Decca Records, appointed director of coordinated marketing Z NUMBER STATION services for Harshe- Rotman Inc., national SRS "Radio- Active" MB S public relations firm. BROADCASTING TELECASTING May 13, 1957 Page 133 "Anatol ,.tY:,$ ì ='-}Yf.. i- .,:.áY t:: .

i`,.:'{.:.'._j .

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CAN that station handle color? How big is This is the annual reference book that lives. the market? Who's in charge? Who are the This is the book that gets reached for almost top TV spot advertisers? Who'll we call for automatically whenever the men and women more dope? Which agencies handle P & G? who are active in television need data. What's the name of that distributor with the new First Run Movies? This is a good place for an advertiser. See the coupon? For the answer to these (and several thousand other) questions some 15,000 subscribers will Don't forget the final deadline has been ad- reach for television's One -Book Reference Li- vanced to July 1. brary-the BT Telecasting Yearbook, Market- book-the one with the blue cover. Proof deadline June 22. Reference Library r Partial List of Contents To reserve space, use the coupon below - Broadcasting Telecasting Complete tv station directory, with key personnel and 1735 DeSales St., N. W. Washington 6, D. C. complete information about facilities. Please reserve the space checked for the BT Telecasting Yearbook 8 Marketbook. TV spot spending by brand. Proof Deadline June 22

ARF tv homes, by counties; retail sales, foodsales, FIRM Double page ADDRESS Page drugsales, and other market data by counties. Two- Thirds CITY STATE One -Half PER Film, Equipment, Station Representative, Agency Di- One -Third (Current contract advertisers earn regular rates) One -Sixth SPACE RATES rectories. STATE SECTION: Minimum Space 1 time 7 times 13 times 26 times 52 times space t/ 81/2" 51/2e. PAGE 5500 5475 $425 $395 5375 page, 2/3 375 350 315 '290 270 or4 "x 11" Network personnel, rates, route map, affiliates, and 1/2 295 280 250 230 205 1/3 205 195 175 160 135 'Can not accommodate 35 1/6 115 105 95 90 80 599 other reference classifications. page in state section. Screen: 100 -line. Bleed sin 91/4" x 12Y.`. Color: 5120. per AAAA color. Principals in murder trial provide eloquent argument for . . . BROADCASTING IN THE COURTROOM

THE STRONGEST case yet made for radio and television hour in its original version, into a 15- minute presentation for access to court proceedings is now available for presentation. use on the air or presentation to local bar and civic assemblies. It is a filmed record of interviews with principals in a cele- State broadcaster associations are expected to give the film brated Denver murder trial which was covered by radio and wide exposure. NARTB's Freedom of Information Committee television. The interviews add up to a unanimous endorsement is coordinating the campaign. of radio and tv coverage. It was the Denver Area Radio & Television Assn., formed in The trial was that of John Gilbert Graham, accused of December 1955, that was largely responsible for the admission planting a time bomb which blew up an airliner Nov. 1, 1955, of broadcasting to the Graham trial. The association succeeded killing his mother and 43 other passengers. Graham was con- in persuading the Colorado Supreme Court to modify the victed and executed last Jan. 11. American Bar Assn.'s Canon 35, which prohibits radio -tv in After the trial the Denver Area Radio & Television Assn. courtrooms. In a historic decision the state's supreme court made film interviews with key figures in the trial, including gave to trial Judges the discretion to admit broadcasting to the judge, prosecuting and defense attorneys and the def end- trials [DDT, March 5, 1956]. ant's wife. All agreed that the presence of radio and television Here is a slightly condensed transcript of the film prepared in no way interfered with justice. by Denver broadcasters. It was narrated by News Director The NARTB now is processing the film, which runs a half Sheldon Peterson, and Jim Bennett of KLZ -AM -TV Denver.

Q: The report recommending that the from an accurate, truthful presentation of on the program. I thought that was proper. Supreme Court modify the canon was writ- what goes on in the courtrooms of America. Q: Well, now, as you went about the ten by Justice O. Otto Moore. After the Q: Well, finally, Justice Moore, do you community while this trial was in progress, trial, we asked him for his reaction. Justice think that radio and television coverage of did you hear the radio and television cover- Moore, as the referee in the hearing of the trials might conceivably serve as a deter- age of the trial discussed publicly and if so, Supreme Court of Colorado on Canon 35, rent to crime? what did the people think of it? would you tell us your reactions to the MOORE: Well, I asked all the district KEATING: Well not only did I hear it demonstrations of courtroom photography judges of our state their conclusion in that discussed publicly, but I received quite a and radio recordings as presented to the behalf and received a number of answers bit of mail concerning the radio and tv court? from them. Many of them thought that it coverage, and it all seemed favorable. The would have a definite effect upon deterring people seemed to think that they were en- SUPREME COURT JUSTICE crime. Personally, I think that it would titled to this sort of coverage. MOORE: Frankly, I was very much sur- cause one about to commit some sort of an Q: Well, now, let's get again to this prised that courtroom photography, radio offense to hesitate and pause if he were to matter of the presence of the radio and tele- and television cameras could operate in a understand and know that crime doesn't vision equipment in this courtroom. Do courtroom and create so little-practically really pay and that the culprit is very, very, you think that it conceivably could have no distraction whatever. very more often brought to justice than proved distracting in any way to anyone Q: Now, Justice, the John Gilbert Gra- are the instances in which he escapes. I here? For example, what about the possible ham trial provided the Denver area radio think it has and would tend to have over the effect on the witnesses? and television stations with their first op- years a very definite influence in the realm KEATING: Well, you say could portunity to cover a trial following the of deterring crime. it prove distracting? Yes, it could have-. modification of Canon 35. What was your Q: We are standing in the courtroom but the way it was handled I don't think it reaction to that coverage? where the trial of John Gilbert Graham was. The box or the area (whatever you MOORE: I thought the reaction to the was held. With us here is Bert M. Keating, might call it) that contained the cameras ... coverage of that trial by radio, television, district attorney for the City and County of Q: The booth we have in the rear? newsreel and photography was very excep- Denver, representing the State in the case KEATING: Yes . . . was quite a way tional. It seemed to me to be proof con- of the people versus John Gilbert Graham. from the witnesses and the jurors. You might clusive that the findings which I reached Mr. Keating, what was your reaction to the recall that there wasn't a juror who objected as the result of our hearings up here radio and television coverage of the Graham -at to being photographed. I don't think it was the conclusion of our hearings up here trial? - distracting in the least. were amply justified. Q: Now, the John Gilbert Graham trial PROSECUTING ATTORNEY Q: Now let me ask you, too, then. Do was appealed to the high court. Was the KEATING: I think .... the best way you think the presence of this tv and radio fact that the case was televised and broad- to answer that question is by saying simply equipment in the courtroom had any effect cast cited as a cause for error for the trial? this. That I was not conscious of the on the jurors? MOORE: No assignment of error was cameras being in court, nor were any of the KEATING: I am sure it did not. As you based upon the claim that the rights of the deputies that assisted in the trial, and I know, each juror was asked whether or not defendant were prejudiced in any way by might further say that I have heard of no he or she objected to being photographed, photography, radio or television coverage. one who took part or participated in the and there was no objection. I'm sure that Q: Was such coverage mentioned at all case that even knew that the cameras were the verdict arrived at by the jury was based in the appeal? grinding during the trial. upon the evidence and the law given by MOORE: No. Q: Well, now, did you actually see on Judge McDonald without regard to cameras Q: May we. ask you-do you see any television and hear on radio, the films and being in the courtroom. educational value to the televising and broad- recorded excerpts of the trial that were Q: Well, now -without belaboring this casting of the trial? used? point too much, Mr. Keating, I'd like to MOORE: Yes. I have always been of the KEATING: I heard part of it. We were ask you most important of all: Do you think belief that the procedures in courtrooms busy somewhat at nights preparing this that the presence of this equipment and the were, as generally understood by the public, case, but I heard part of it and I thought it telecasting and broadcasting of this trial in were not accurate at all and I think that was produced in fine fashion and there was any way detracted from the defendant's some very definite benefit is to be derived no editorial comment by the persons putting CONTINUED page 138 Page 136 May 13, 1957 BROADCASTING TELECASTING TRIAL JUDGE PROSECUTING ATTORNEY DEFENSE ATTORNEY "I do not regret having permitted it "I think that the trial was conducted "Not once at any one period or stage [radio -tv coverage], and if it were fairly, honestly and honorably and of the trial was the decorum of the requested again in the proper case would not have been conducted any court, was the dignity of the court, I would again permit it." differently had there been no cam- or was any procedure affected . . . eras in the courtroom." as a result of ... televising."

THESE SIX RECOGNIZE RADIO -TV RIGHT IN COURT

THERE can be no more eloquent testimony for radio -tv's right Jury foreman Ralph Bonar said radio -tv hadn't any effect on the in the courtroom than the opinions expressed by six people -all trial participants, in fact it was forgotten by most. vitally concerned with the John Gilbert Graham trial. Gloria Graham, widow of the defendant, felt that the cameras Trial Judge Joseph H. McDonald unhesitatingly declared the and microphones did not influence either the witnesses or the out- coverage in no way hampered the defendant's rights. come of the trial. Prosecuting attorney Bert M. Keating likewise saw no disruption State Supreme Court Justice Otto O. Moore, whose report favor- to the processes of justice. ing relaxation of Canon 35 permitted radio-tv coverage of the Graham trial, said that the unobstrusive conduct of these media Chief defense attorney John Gibbons went further to say that justified his report's conclusion that cameras and microphones radio-tv's coverage was generally better than that of the press. should he admitted to courtrooms.

JURY FOREMAN DEFENDANT'S WIDOW SUPREME COURT JUSTICE "... People that are going to be Answering the question whether she Radio and television coverage of called for jury duty ... have no way thought that the presence of radio trials "has and would tend to have of knowing what it is. I think that and television had anything to do over the years a very definite influ- the medium [radio-tv] is very, very with the outcome of the trial: "No, ence in the realm of deterring good to educate prospective jurors I don't think it did." crime." in the future."

BROADCASTING TELECASTING May 13, 1957 Page 137 rights to a fair trial which, of course, is the court, to show the way a trial is con- paramount? ducted. KEATING: Not in the least. I think that Q: Do you think, conceivably, it could the trial was conducted fairly, honestly, and serves as a deterrent to crime? INVEST honorably and would not have been con- GIBBONS: I think that every time that ducted any differently had there been no crime is mentioned, and it has brought the cameras in the courtroom. raw justice to a person's home or to their Q: Well then, may we ask you .... Do vision, anything that appears, even in print you think the television and radio stations or on tv, that shows what could happen to YOU rTV DOLLARS of Denver have demonstrated a sense of a lad or a youth, or even a man or a woman responsibility which would qualify them to in the event they are charged with crime - cover future trials? I think all of those items are great deter- KEATING: Yes, I am sure they did. The rents for crime. decorum of the court was maintained at all Q: We talked to the person closest of all WHERE THEY BRING times. There was no noise from cameras. to the defendant, his wife, Mrs. Gloria There was no confusion caused by camera- Graham, to get her views of the trial cover- LARGER DIVIDENDS men moving around the court. There was age by radio and television. no flash equipment used. I think that the Mrs. Graham, you're familiar, of course, radio and television stations did themselves with the fact that radio microphones and The latest NIELSEN SURVEY proves honorably in this trial. television cameras were present in the court- that KTBS -TV, CHANNEL 3 gives Q: In any trial, no one can be more room at the time of your husband's trial? zealous in protecting the rights of the de- you more ... more TV homes .. . fendant than his defense attorney. Here DEFENDANT'S WIDOW reaches more of these TV homes were the impressions of Graham's chief de- MRS. GRAHAM: Yes, I am. MONTHLY and WEEKLY de- ... fense counsel, John Gibbons. Q: Do you think the fact that television livers more for your money. Mr. Gibbons, as the chief attorney for was there and radio was there had anything the defense in the John Gilbert Graham to do with the outcome of the trial? 316,400 HOMES in KTBS -TV Area trial, do you feel that the rights of the MRS. GRAHAM: No. I don't think it give you a bonus of 31,900 homes . defendant were in any way violated through did. ra- over Station B, according to A. C. the presence of television cameras and Q: Do you think conceivably in any pos- dio recorders in the courtroom? Nielsen Co., world's largest statis- sible way, the cameras and the microphones tical and rating organization. DEFENSE ATTORNEY may have influenced the witnesses or the jury in any possible way? GIBBONS: Well, as you probably recall, MRS GRAHAM: No, no-not at all. 157,980 TELEVISION HOMES in I in Graham requested that file an affidavit Q: Do you think your husband had a KTBS -TV AREA, bonus 13,120 a of which we stated that we objected. and ob- fair trial? over Station B, is shown by the jected strenuously, to any canned or live MRS GRAHAM: Yes, I do. itself. Nielsen Survey. television of the trial Q: Now. you are familiar, of course, Mrs. Q: Right. Graham, with the fact that in the early stages 136,860 HOMES REACHED GIBBONS: However. during the trial I of the trial your husband had his attorney any MONTHLY by KTBS -TV, a bonus can truthfully state that not once at one submit an affidavit to the judge asking that period or stage of the trial was the decorum of 6,740 over Station B, proven by television cameras, film cameras that is be of the court, was the dignity of the court. Nielsen. barred from the trial? You knew that? or was any procedure affected, in my opin- MRS. GRAHAM: Yes. ion, as a result of the televising of this case. 131,870 HOMES REACHED WEEK- Q: Can you give us any reason why he Q: Well, then, you do not feel that the may have felt that way about it ... why he LY by KTBS -TV, a bonus of 5,120 rights of the defendant were jeopardized by may not have wanted television in the court- over Station B is shown by Niel- our being there? room? GIBBONS: No, I don't feel that they were sen. MRS GRAHAM: Well, I think the main jeopardized save and except it has always reason was that there had been so much been my that a defendant has the KTBS -TV with its maximum power contention publicity, and I don't think he was as con- right to determine whether or not he will be is the place to be ... there's more cerned for himself -the publicity for him - televised or not be televised. In this case. to see on Channel 3 and more self-as he was for the children and I and ... the court ruled that he did not have such a people see itl other members of the family that would be right. there at the trial. I think that had something Q: did you see and hear Mr. Gibbons, to do with it. any and radio coverage of of the television Q: Do you think as things finally turned the trial? out, that television had any influence on the yes did. I saw nu- GIBONS: Why -I publicity end of the trial one way or the merous excerpts of the Graham trial at other? home after the day in court. KTBS.TL MRS. GRAHAM: No, I don't think Q: Well now, do you think that the re- so- but of course at the time we didn't realize CHANNEL corded and the televised excerpts told ob- exactly what it was going to be all about. jectively what was happening at the trial? Q: The FBI had no objections to the GIBBONS: As a matter of fact, in most filming and recording of the faces and voices SHREVEPORT cases it was told far better than the daily of its agents who appeared as witnesses for LOUISIANA newspapers. the state -among them, Agent James R. Q: Well now, do you think that trial Wagoner. E. NEWTON WRAY, coverage such as was done then by the (Testimony of FBI agent is from film rec- President 8 Gen. Mgr. Denver area stations has any educational ord of trial.) value for the public? WAGONER: He told us that on the day NBC and ABC GIBBONS: Yes, I do feel that youngsters, that Mrs. King left for the Denver Motor children in school, children of teen -age and Hotel, Nov. 1, 1955, with his wife and son, high school age were greatly benefited by that he took Mrs. King's luggage out to his Represented by being able to take into their home or be car and opening the trunk of his car, he Edward Petry & Co., Inc. brought to their home, various excerpts in placed her large tan suitcase in the trunk the trial to show the actual functioning of and while opening the trunk, he placed the Page 138 May 13, 1957 BROADCASTING TELECASTING "Look, Ma-no hands! " Easy ... now that ITAT provides smooth, automatic piloting for private and executive aircraft.

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BROADCASTING TELECASTING May 13, 1957 Page 139 280 of them go through there, and I heard not one comment against television in the FROM ERIE'S SHORE: RELAX CANON 35 court. Q: Well now, as foreman of the jury in MORE juridical voices have been raised of a major crime, such as was John Gil- the Graham trial, did you or any of the other in behalf of broadcasting's access to the bert Graham in the Denver plane -bomb jurors notice anything distracting about the courtroom. This time from Cleveland, case. radio and television coverage? where WSRS in that city presented a Those attending the WSRS filming, BONAR: Definitely not. Frankly, I had private screening of "Electronic Journal- however, went on record as saying they forgotten that it was there. ism in the Courtroom" for the judges of didn't believe Mr. Graham's rights had Q: That was after the trial was along? the Common Pleas Court of Cuyahoga been prejudiced in any way and that his BONAR: It was after the trial was along, County. trial was as fair as it would have been yes. Aftermath of the film presentation was even without any such media present. Q: You were aware to begin with that ... I I judges WSRS Sam R. Sague, who almost unanimous opinion by President BONAR: I could see the booth in the as well as representatives of the Cleve- arranged and moderated the showing as back, and I could see the cameras moving land and Cuyahoga County Bar Assns. well as the ensuing informal discussion, around when we were moving in and out that Canon 35 should at least be par- declared that WSRS is preparing a formal of the courtroom. But outside of that, there tially eased. request to Chief Justice Silbert for per- was no distraction. Some of the judges' comments: mission and a test case in court. Q: No distraction at all, then. Now, do Judge Felix T. Matia: "Anyone who Mr. Sague, noting that radio is the less you believe that the radio- television coverage thinks newspapers, cameras and even tele- conspicuous of the broadcasting media, had any effect on the witnesses or any of vision won't be in the courtroom even- pointed out that radio could broadcast the other participants in the trial such as the tually, is just plain old- fashioned." the entire court proceedings and would attorneys, the judge, and so on? Chief Justice Samuel H. Silbert: "I'm be more effective than any other media BONAR: Well, of course, as far as the for relaxing Canon 35 to give me control dissemination. witnesses are concerned I imagine that they of my courtroom." "Comments by judges at the showing," would be just a little nervous anyhow, but Judge Joseph H. Silbert: "I know he said, "were of the opinion that the I just do not believe the attorneys, the de- newspaper cameras can operate silently whole broadcast would be mandatory fendant, or anyone else was conscious that and without distraction in a courtroom. rather than clips and parts which might the cameras were there. I'm not yet sure about television. But I be interpreted by some as editorial. In Q: Do you think that the coverage given wish the Ohio Supreme Court would per- view of that, WSRS believes each case by radio and television in any way jeopar- mit me to let pictures be taken where it should be broadcast in its entirety and is dized the rights of the defendant? would do no harm." processing its request in the courts on BONAR: I can see no way how it pos- Several raised the issue of "the right to that basis." sibly could. privacy "; whether it is fair to witnesses The Cuyahoga Court, largest in Ohio, Q: There is nothing that it could do there and jurors under subpoena to be tele- went on record more than a year ago in to take away from any of his rights? vised against their own wishes. A few favor of relaxing Canon 35 of the Ameri- BONAR: I cannot see. I really doubt that were concerned about the possible effects can Bar Assn. The canon was adopted the defendant was aware that the camera of the camera on the rights of parties in as a rule binding on all Ohio courts by was there. court, particularly a defendant accused the Ohio Supreme Court in 1954. Q: Mr. Bonar, what comment did you hear following the trial -of the radio and television coverage? BONAR: Well, of course, I had no chance to hear or see anything while I was on the jury but I have had a number of friends and a number of other people that have called and they all seemed very, very happy to have been able in some way to participate in this trial. In other words, they did get a good chance to see what was going on where they wouldn't possibly have been able to do it even if they had waited in line to get into the courtroom. Q: The courtroom itself was quite crowded. They could only seat, I believe, about ninety people in the courtroom? AMONG those attending the WSRS presentation (1 to r): William Weiss, represent- BONAR: I believe that's right. ing the Cuyahoga Bar Assn.; Judges Felix Matia, Charles White, Earl Hoover, Sam Q: And that was a small number that Silbert (chief justice), Roy McMahon, Benjamin D. Nicola, Arthur H. Day, J. J. P. would have been able to see it, compared to Corrigan, Joseph Silbert, William J. McDermott; WSRS President Sam R. Sague; the number that did on radio and television. Andrew Pangrace, executive secretary, Cleveland Bar Assn.; Kenneth S. Nash, mayor BONAR: Oh, yes. of Cleveland Heights; Judge William K. Nash, and Henry Speeth, president of the Q: Now, do you believe there is any edu- county commissioners. cational benefit from the trial coverage? BONAR: Well, I think definitely there was. The fact that children, teen -agers, bomb in the trunk. He told us that he placed But at no time did any of them at the grownups, so many of them have never been the dynamite into a paper sack and that in Graham trial object. At the end of the in a courtroom. They have no idea of court the center of the dynamite he placed the two proceedings, the jury foreman, Ralph procedure. You can take the people that are caps and that he tied a cord around the sack Bonar, made these comments. going to be called for jury duty-they have and the dynamite for the purpose of holding Mr. Bonar, I know that you were one of never been inside-they have no way of the caps in place. He said that he then con- the first jurors through the box there, and knowing what it is. I think that the medium nected up the bomb to the timer and the a great number more went through. What is very, very good to educate prospective battery, and while Mrs. King's suitcase was was their reaction to television coverage of jurors in the future. open in the trunk of his car, he placed this the trial? Q: Here is trial judge Joseph H. Mc- bomb into her suitcase. Donald. Judge McDonald, the Supreme Q: Under the Colorado Supreme Court JURY FOREMAN Court of Colorado, in its decision modifying ruling, the members of a jury were given the BONAR: Well, I didn't hear a thing Canon 35, gave the judges the right to ex- right of refusing photography of themselves. against it. I guess I must have seen about ercise their discretion as to whether radio Page 140 May 13, 1957 BROADCASTING TELECASTING BELL & HOWELL VIDICON PROJECTORS Versatile Programming... Low Initial Cost

As an integral part of Vidicon film chains, this new 16mm Bell & Howell projector provides many unique advantages. For example, you get complete manual control, produced to meet Originally plus connection for remote control. At the push of a rigid JAN (Joint Army -Navy) button, you can change from picture and sound on one specifications, this Bell & projector to the same set -up on the other. Howell projector is noted for This Bell & Howell projector also conforms to pro- its ruggedness, trouble -free posed new ASA standards for placement of magnetic performance, simplicity and sound. All in all, the full potential of versatile program- ease of servicing. It includes ming is in direct proportion to the creativeness of your the following special features: production people. Optical and magnetic sound Talk to your Systems Supplier soon. His quotation reproduction Fixed -axis will be a pleasant surprise. Or write for specifications on framing Easy threading Design 614 CVBM projector. Bell & Howell, 7139 Built -in loop setter For- McCormick Road, Chicago 45, Ill. ward and reverse Operating hour meter Single -phase FINER PRODUCTS TNROL,.::' IMAGINATION operation.600 -ohm balanced line output. Bell Er Howell

BROADCASTING S TELECASTING May 13, 1957 Page Iu TO DISTINGUISH BETWEEN

AND e-\\

IOOOE

is to distinguish between a billion dollars which a company may take in as a total for a year's sales, and the seven cents profit left out of each dollar. After Republic Steel pays 47.5¢ of its revenue for materials and supplies, 32.9¢ of its revenue dollars for wages, and fringe benefits for 70,000 employees, 8.8¢ for taxes, 3.50 set aside as depreciation, depletion and amortization to provide the money to replace old, worn -out machinery, 0.1¢ interest on borrowed capital, ABOUT 70 is left out of each dollar, which is apportioned approximately: -3¢ dividends to 90,421 stockholders -40 company growth through new facilities and products. Many people, including some employees of the industry, erroneously believe that steel profits are as high as 25 cents on the dollar. Actually, Republic's profits of 7% are fairly typical of the steel industry. REPUBLIC STEEL General Offices Cleveland 1, Ohio

Page 142 May 13, 1957 BROADCASTING TELECASTING and television coverage should be permitted of what happened at the trial? at court trials. Now, what caused you to McDONALD: From what I saw, I'd say grant the stations the right to cover the it was an excellent reproduction of what did ELECTRONIC Graham trial, which indeed was the biggest occur in the courtroom that day. And it trial this state has seen in many years. was very interesting to me to be sitting on JOURNALISM the other side of the bench during the view- TRIAL IN THE COURTROOM JUDGE ing of these pictures. McDONALD: Well. there were many Q: Do you think the public benefited in factors which I considered before making any way from the television and radio my final decision. First, of course, was the coverage, Judge McDonald? Supreme Court decision. Secondly, I'd say McDONALD: I do. In view of the fact the fact that I could not justify exclusion of very few people do get to see what goes on any news media, under the decision. And. in our courts, I believe this was an excel - thirdly, I suppose I could find no legal or !ent opportunity and from all reports that I moral reason for not permitting such cover- got from people who did view the accounts age in the trial. on the television screen, they were greatly THIS is title frame from freedom of Q: Now, Judge McDonald. you laid down pleased and somewhat surprised by the access film which was produced by certain rules in granting access of radio and pictures. Denver area stations. television stations to the trial. Would you Q: Now, do you feel that the presence outline them frir us briefly? of radio and television equipment in the vision coverage, but you did not grant that McDONALD: Well, briefly, I recall that court hampered in any way the rights to a request. Why was that, Judge? I insisted that the people involved remain fair trial for the defendant? McDONALD: I didn't grant that request in a fixed position. In the case of radio and McDONALD: Obviously I don't, or I because I felt that the defendant himself, television in the booth, none of the person- wouldn't have permitted it. I don't feel that as to the general over -all coverage of the nel were to leave the booth until the court any of his rights were violated by permitting trial, has no rights in the premises, that it stood in recess, and of course, no artificial radio and television coverage. was up to the court to determine whether or lighting was permitted -all the television Q: Well now, do you think this equip- not his rights were being violated and of pictures were made with the natural lighting ment had any effect on the witnesses or on course, I felt they were not being violated and what artificial lighting then existed in the jury? by permitting this type of coverage at this the courtroom. McDONALD: You will recall that I ad- trial. Q: Were you able to see and hear any of vised all witnesses and all jurors that the Q: Well now, Judge McDonald, have you the television and radio coverage of the proceedings were being covered by television had occasion to regret, then, the fact that - trial, judge? and radio. No witness objected. No juror you did permit radio and tv to cover this McDONALD: I heard none of the radio objected. Except, as you also recall, at one trial? coverage. However, I did see some of the point the defendant, when he took the stand, McDONALD: No, I do not regret having television broadcasts and newscasts. How- did request that the cameras and the sound permitted it. and if it were requested again ever, most of the time by the 10 o'clock equipment be turned off. and we honored in the proper case, I would again permit news, I was in bed during the trial. his request at that time. it -and of course, the cooperation of the Q: From what you were able to see, do Q: However, he submitted an affidavit people who were involved, like yourself, you think the stations gave a fair reflection asking specifically for the barring of tele- was greatly appreciated by the court.

HOW RADIO -TV IN DENVER ADHERES TO COURT ORDER A SET of rules governing conduct of court must be made only through the sec- other than trials or matters preliminary broadcasters in reporting court proceed- retary. thereto, such as swearing in ceremonies ings is used in Denver, where the Denver 2. When the secretary has obtained of new judges. lawyers, etc., may be cov- Area Radio & Television Assn. has pio- permission, make certain that the per- ered by radio and tv without contacting neered electronic journalism in the court- sonnel who cover the proceedings contact the association's secretary. Prior per- room. The rules were drawn up after the the judge and introduce themselves and mission should be obtained from the pre- Colorado Supreme Court, in defiance of arrange to have the equipment set up siding judge and all other rules of con- the American Bar Assn.'s Canon 35 ban prior to the opening of court. Explain to duct as set out herein must be observed. on electronic reporting, had ruled the the judge what coverage is planned and, If more than one station appears to cover media should have the right to cover if the judge raises objections, modify the the proceedings, ask the court if he de- court proceedings under controlled con- plans to meet his objections. Also, find sires pooled coverage. if he does -pool. ditions. out from the judge whether arrangements 9. Individual appearances of judges, NARTB's Freedom of Information are to be made with the judge personally attorneys, defendants, witnesses, jurors, with or bailiff. or any parties in chambers or outside the Committee is planning to set up its own or his clerk as courtroom be handled with ex- rules of procedure for guidance of all 3. Always address the judge "Your should treme care and discretion need not broadcasters. These rules will incorporate Honor" or "Judge." but be pooled. Always obtain prior permis- provisions of the Denver document, along 4. Always ask permission of the clerk sion from for with the operating principles used by or bailiff to see the judge in his chambers. the judge such coverage. coat broadcasters in covering court trials under 5. Dress properly for court. A 10. Do everything possible at all times a must. jurisdiction of the Kansas Supreme Court and necktie are to make the coverage as unobtrusive as and rules used in other areas. 6. Regardless of how others may act possible and make sure that microphones, radio and tv personnel should cameras, and other equipment are as in- Here is the set of rules agreed to by all in court, all Denver radio -tv stations: conduct themselves with dignity and do conspicuous as possible. Care should be everything possible to preserve the de- taken to make any wiring needed as un- I. All tv and radio coverage of trials corum of the courtroom. obtrusive as possible. must be pooled. Arrangements to broad- 7. when the judge leaves 11. Do not use microphones or other cast or photograph a trial, arraignment, Always stand and remain equipment with visible station call let- argument on motion, or any other pre- or enters the courtroom ters in the courtroom. liminary hearing must be made through standing until the judge has assumed his has the the secretary of the Denver Area Radio position upon the bench or left Your observance of these rules will in- and Television Assn. Initial contact with courtroom. sure our being allowed access to the the presiding judge of the particular 8. Formal proceedings in courtrooms, courts.

BROADCASTING TELECASTING May 13, 1957 Page 143 x PROGRAMS & PROMOTIONS HIL' d Y ? 0 a SO YOU'RE A NEWCOMER Wo ]C m IN THE COMMUNITY...

YOU have acquired a new radio property. the safety stickers. And a spot campaign Your first question: stimulated interest in the Treasure Hunt "What'll I do to exploit this new prop- during a 10-day build-up period. The rules erty? How will I alert the market I serve of the hunt, especially the "entry at one's that a new, aggressive ownership and man- own risk," were published in the local news- agement has taken over ?" papers. A glance at the FCC approvals in this As an indication of the enthusiasm de- week's BT will tell you now have joined veloped in high civic circles, the mayor, the hundreds of operators who face this city manager, fire chief, chief of police, problem every year. each of 14 dignitaries actually recorded Experience gained by the management the clues broadcast every hour on the hour of the new Imperial for 14 days, each Broadcasting Sys- clue written in a tem's key station, WHEN you take over the reins of a four -line jingle. KPRO Riverside, station the call letters and dial position No actual cash Calif., may well of which are already familiar to lis- was buried. A cer- prove the basis for a teners, how do you communicate to tificate was planted "do -it- yourself" dedi- the community that a "new look" in in the frond of a cation program, public service and programming is palm tree. The tree which, with minor planned? Frank Danzig, president and selected was in a lo- modifications, lends general manager of Imperial Broad- cation which could itself to practically casting System which recently acquired cause a slight, but any radio commu- KPRO Riverside, Calif., tells the pro- not serious traffic tie - nity. cedures IBS followed in the Feb. 1- up in the final hours Its main ingredi- March 1, 1957, period prior to KPRO's of the hunt, and was ents: several months rededication. checked out in the of planning; 30 days dead of night. of actual execution; During the closing a relatively modest cash outlay (for a market hours of the hunt a photographer was hid- of over 650,000) and elbow grease. That's den near the all-important spot. The result: $ what went into the rededication of KPRO a picture of the winner which hit the paper as "Radio Riverside." prior to the dedication luncheon. First consideration, in the planning stage: The hunt, of course, was used to direct i how about changing the call letters? Here attention to the big event, the actual re- i was a station with a pretty stormy back- dedication exercise. This was a luncheon ground, including operation in trusteeship in the historic Mission Inn. The guest list during the five years_prior to our purchase. included 400 of the top civic, educational, Yet management decided that in an am -fm- and business leaders as well as past, present tv area so thoroughly saturated by stations and prospective sponsors. The station's as Southern California, it would be fool- sales department was happily responsible hardy to toss out public recognition of call for 80% of the guests. letters developed over 16 years. The sub- The Mayor declared the date "KPRO title "Radio Riverside" was added. It was Day" in a proclamation that read well in alliterative. It implied that this was the the newspapers. A full -page ad, too, invited city's own station (helpful at a time when public attention to the broadcast scheduled a rival new daytimer was in the process of from the luncheon. Considerable care was construction). taken in the seating arrangements, and a Next came a "Treasure Hunt." It's lure, minimum of KPRO and IBS executives a cash award (in our case, $500). To corral sat on the dais. police and civic support, it was linked to a Because of Riverside's proximity to Holly- safe -driving campaign. Treasure Hunt en- wood, was trants were required to sport a safety cam- management able to obtain Art paign day -glo bumper strip on their vehicles Baker as guest of honor. Page Cavanaugh which read: "In or out of town, slow down," and his trio entertained, as did Roberta followed by KPRO's call letters and fre- Linn, NBC songstress. Talks by manage- quency. Bumper tags were stuck on more ment were held to a bare three -minute maxi- than 3,500 vehicles. Now two months later, mum, and guests were fed, entertained, and e believe 40% are still riding around town, we believe convinced, and on their way by happily advertising the station in the name 1:30 p.m., another record for breaking up of safety. a business luncheon. The local newspaper, the Riverside Press - My talk, as well as that of Bart Ross, Enterprise, carried the story in a big way, vice president and general sales manager and the city's safety council, police chief, for the network, stressed dedication to com- and other authorities heartily approved the munity service, pledged new features, and campaign. New and used car dealers, all top programming for the finest entertain- station clients, were distribution points for ment. KPRO Manager George Corneal in- Page 144 May 13, 1957 BROADCASTING TELECASTING "Advertising Age Keeps Us Alert"

says JOHN W. HUBBELL Director and Vice -President of Merchandising and Advertising Simmons Company

"In this fast- moving marketing era, we need publications like

Advertising Age to keep us abreast of advertising and marketing

developments. Advertising Age does an excellent job of covering

all the major news thoroughly and factually."

JOHN W. HUBBELL Keeping abreast of the latest advertising and marketing developments is a "must" with most of the executives who are important Mr. Hubbell did display and advertising work to you -and there lies a basic reason why you will find your top with the Colgate Co. and sales work with prospects combing the pages of Ad Age every week. the Butterick and Curtis Publishing Cos. be- The latest advertising- marketing news, sharp analyses of current fore joining Simmons in 1929. Beginning as trends, factual reports on important developments: all carry weight in promotional sales manager, he advanced to shaping today's, tomorrow's and future decisions. It's Ad Age's promotional sales and advertising manager thorough and dynamic delivery of these every week that before acquiring his present title. In 1942, makes it indispensable-not only to those who activate but those who he was given a dollar-a-year appointment influence the important marketing and media decisions. with the War Production Board. This was followed by three years in the army as Liaison Simmons Company is just one example from AA's vast audience. Officer with the Motion Picture Industry and Broadcast has played an important role in Simmons' growth Chief of the Army Overseas Motion Picture and in establishing its famed "Beautyrest" mattress. In 1956, Simmons Service. Mr. Hubbell is an honorary life ranked #73 among the top spot TV advertisers when it director and former chairman of the Board invested over $1,140,000 in this medium alone.* Every week three paid of Brand Names Foundation, a director of subscription copies of Ad Age keep Simmons' executives abreast of the National Sales Executives Club and a today's fast- moving marketing. Further, 276 paid subscription trustee for the American Fair Trade Council. copies blanket its agency which ranked #1 with broadcast billings of $82,000,000 ** last year -Young and Rubicam. Add to.this AA's 37,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 10,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched ABP total readership of over 141,000 -and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.

*N. C. Rarabaugh Co. for Television Bureau of Advertising t* Broadcasting.Telecasting 1956 Report.

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I I I I 2 0 0 E A S T I L L I N O I S S T R E E T C H C A G O II, L L N O S

4 8 0 L E X I N G T O N A V E N U E N E W Y O R K 17, N E W Y O R K

BROADCASTING TELECASTING May 13, 1957 Page 145 PROGRAMS & PRGMOTIONS troduced the entire staff. The effect of this campaign was three- KDKA -TV'S LIGHT TOUCH INTRODUCTIONS fold: a renewal of public interest in the type movie by appearing on station, a revival of sponsor interest in the USING a zany host to burlesque the Colonial dressed, and began station's sales potential and a tremendous theme of the upcoming film, KDKA -TV stage appropriately and lasting upsurge in station morale. Pittsburgh has gained a solid viewership sniping at the revolting natives from a The most accurate yardstick by which to for it's late afternoon -early evening movie rock. In the midst of the "battle" he measure the company's effectiveness lays package program, the station claims. The stopped suddenly to accept a cup of tea. in the gross sales figures. KPRO had been show, The Big Adventure, runs from 4:45 A good many sages, including the press, enjoying relatively healthy grosses. Within to 7 p.m. and includes shorts, cartoons, were apprehensive about such a format. 60 days of the month -long ceremony, sta- news and weather. the station said. But the February Nielsen tion billings increased 43 %! Live entertainment in The Big Adven- arrived, and KDKA -TV believes it may have "a veritable vein gold." It But, it was not all 'beer and skittles" - ture is rehearsed to relate closely to the struck of management's consumption of aspirin main adventure film in a witty but effec- gives most of the credit to Mr. Stohl for reached some high levels. And what would tive fashion. For example, host Hank "a complete wrap- around job" during the be the worst possible thing that could hap- Stohl preceded the first reel of a British program. pen on the day of a radio station's rededication? You're right ....and it happened! At 7:03 a.m. on rededication day, KPRO's transmitter, with a record of six months uninterrupted 24-hour service, blew off the air. Deep in its technical bowels a micro -micro farad condenser disintegrated. To the great chagrin of all, the station re- Garbed for piracy Top gun for western Colonial's teatime The big break mained silent for the all -important 12 hours. At the luncheon Art Baker quipped "KPRO became so excited over its rededica- Noise Announces Switchover a duo of KXOK dancers, strolled the streets. a nervous breakdown." Big tion it's just had stopping at intersections to dance to KXOK By KXOK Shows to 'New Sound' But we'd do it again! music. a cost of about $3,000 We'll happily trade SOME 10,000 St. Louis citizens came out Another fe'tur of the week -long promo- and a bundle of jangled nerves for increased to a six -hour open house staged two weeks tion was a "New Sound Baby," born a of 43 %, plus the renewed station billings ago by KXOK there. It was the climax of second after midnight April 29 at St. Joseph interest in operation. And, community our s^veral weeks' buildup by the station for its Hospital. Taped interviews with the mother fall, we're planning on the same comes the "New Sound" in St. Louis, first heard April and nurse were broadcast throughout the for KREO Indio, KYOR Blythe treatment 29 "New Sound" features are high- fidelity day of the baby's birth. Full -scale use of Brewley, our other network out- and KROP music, restyled newscasts, time and weather newspaper, outdoor and radio advertising lets in Southern California. reports and a series of "mystery sounds." also heralded the station's switchover. To alert listeners to the change, KXOK The 10,000 who braved cloudburst and WCBS Publishes Tabloid sent costumed performers out on the streets drizzle to come to the KXOK open house WCBS New York published a four -page with portable radios and special "New were entertained by station personalities Ed tabloid "newspaper" to publicize This Is Sound" discs to pass out to the public. A Bonner. Bruce Hayward, Bill Crable and New York, its new hour -long nightly radio female flutist, dressed as Pied Piper, led the Peter Martin, the strolling acts, the Benny "spectacular." The paper, in its first and only curious to a cart full of KXOK souvenir Rader Orchestra and recording artists Tony edition. contained articles describing every records; an orean grinder (playing a radio Bennett. Rusty Draper and Joy Layne. facet of the new program (Mon. -Fri., 10 -11 tuned to KXOK instead of the traditional p.m.). Issues have been circulated to agency orzan) passed out booklets and records, and KYW -TV's 'Summer's Special' press editors. and the staff timebuyers, trade KYW -TV Cleveland has planned a "Sum- of CBS Radio Spot Sales. the station's na mer's Special" campaign to benefit local ad- representative. tional spot HORN BLOWING PAYS vertisers and at the same time its listeners. Contests are scheduled throughout the sum- LESS than six months ago KTLA MBS Issues Timebuying Kit mer for the listeners. An advertiser is of- (TV) Los Angeles operated without a TO facilitate the buying of time and pro- fered a flat rate for the plan and is then promotion department. It has one gramming on Mutual, the network is pre - entered on the list of merchants that will now. In fact, by last week the station parin - a bookeet for distribution to a'en- have entry blanks for the contests. The entry could fill a 3 lb. brochure with ex- cies throughout the country. It will contain a blanks will be available only at the adver- amples of what its new department two -page chart ("Do-ft-Yourself Table") to tisers' point -of -sale display. A full -page ad has created. enable agency personnel to calculate rapidly in a trade magazine, on- the -air promotion, The colorful presentation listed the the cost of a prospective buy, covering many billboards, car cards and newspapers are a rush steps undertaken to launch the combinations. Titled Power of Radio Plan, few of the ways KYW -TV plans to pro - promotion unit, including: a new sta- booklet gives cost information geared to new roc th' neme ( "Summer's Special" on tion !o2o, or signature for use in all MBS affiliates' contract. KYW -TV), the events to be offered and the promotions; a variety of promotion participants. Among the prizes are a 21- forms; a large audience -seeking cam- Bill Stern to Tour Russia inch color tv set, a Thompson electronic paign employing billboards, radio, or and a hi -fi four -speed record player. A FLYING tour to Russia with 32 of his newspapers, consumer magazines, and listeners is scheduled for August 5 by Bill bus benches; a popularity push by the WABC Sets Boating Show Stern, WINS New York personality. The station and KLAC Los Angeles to W 'V ^w station reported Mr. Stern has received mention each other frequently in sta- "9C York is preventing Boating W:th permission to tape impromptu interviews tion announcements; and singing ID's Lew King, a I5- minute weekly pro- with Soviet citizens in gram the streets, theatres on KTLA. on sail and power craft for the and factories in Moscow, Leningrad, amateur (Thursday, Kiev The station says the results have 8:30 -8:45 p.m.). Shows and Kharkov. Tapes later be will used on been well worth the efforts, and claims will include navigation, chart reading, boat Mr. Stern's three -hour morning show over handling and places to go in the New York z. 10% overall audience increase. WINS. area.

Page 146 May 13, 1957 BROADCASTING TELECASTING Renee Reifel She wants to know what we did with the $401,518,000

RENEE REIFEL is a secretary in the marketing department of This left 8.5''ï -or $34.241.000 -as net profit. Slightly more Union Oil. She is also- through our Employees' Incentive than half of these earnings -518.261,315 -were paid in cash Plan -one of our 5,906 employees who hold shares in the firm. dividends to Renee Reifel and our other 65,000 share owners. This entitles her (along with over 65.000 other people who The balance of our net earnings -equal to 4.0% of our own shares in Union Oil) to a report on the 66th year of busi- customers' dollars -we reinvested in the company in order ness of the 47th largest industrial company in the country. to stay in business. In 1956 our customers paid us 8401,518.000 -a new record. The new ownership It seems to us this report does more than give an account of How we spent it our stewardship to Renee Reifel and our other owners. We spent 72.1 i of this -or $289,481,000 -with over sixteen It points up the broader base of ownership of American thousand other companies and individuals with whom we do business. In the last four years, for example, the shareholders business. of all companies listed on the New York Stock Exchange The more than 1000 tax collecting agencies took another increased by 337r. Union Oil did even better -41 %. 3.7 %, or $14,830,000. This does nol include the $74,120,000 This could happen only in a freely competitive economy we collected from our customers as fuel taxes and turned over that encourages and rewards individual effort.

to governmental agencies. « Wages and other benefits for our workers and their families YOUR COMMENTS ARE INVITED. Write: Tite Chairman of the amounted to 15.7%, or $62,966,000 of our income. Board, Union Oil Co., Union Oil Bldg., Los Angeles 17, Calif.

Union Oil Company OF CALIFORNIA MANUFACTURERS OF ROYAL TRITON, THE AMAZING PURPLE MOTOR OIL

BROADCASTING TELECASTING May 13, 1957 Paye 147 PROGRAMS & PROMOTIONS PLAYBACK QUOTES WORTH REPEATING KROC -TV Plugs Baseball AS a means of promoting NBC -TV's cover- ADS THAT BACKFIRE status of diversification unclear. And the age of major league baseball games each Commission's repudiation of diversifica- Saturday, KROC -TV Rochester, Minn., dis- FROM The Geyer View, (April 10 issue) tion in the cases where that factor seemed tributed thousands of bags filled with pea- published by Geyer Adv. Inc., New most relevant has undermined the health- nuts to viewers in the station's area. The York, commenting on the adverse effects ier precedents set in less extreme cases. bags bore the imprint: "Grab a Goober and of some commercials: Take a Gander at KROC -TV (NBC) WE spied on a covey of teenagers watch- Channel 10 Rochester Major League Base- ing tv and hoots of derision OUR COMPLEX COMPLEX ball Every Saturday Afternoon." ... heard that greeted most of the commercials. THE Milwaukee Journal in an editorial At first we were angry. Then we saw that on an April 11 address by FCC Comr. Hotpoint's 'Talking House' certain commercials were watched with John C. Doerfer in that city. RADIO -TV spot announcements and other interest and respect, and we realized that ONE of the few bright spots in the news sales aids are being distributed to builders their scorn wasn't for advertising as Monday was a talk by John C. Doerfer participating in Hotpoint Co.'s new "Talk- such -it was for advertising that seemed He spoke on the problem of "deintermix- ing House" promotion to stimulate individ- to insult their intelligence through soph- ing" television stations over the country. ual builder sales and promote the company's istry or unbelievability or ham acting What gave us a boot was the term it- Customline appliances in homes. Theme of or dullness or downright foolishness. self. Deintermixture. How trippingly it the cooperative advertising, merchandising It reminded us that [this] is not only a rolls off the tongue! How Shakespeare and sales promotion campaign, involving disservice to the particular advertisers, would have loved to fit that baby into iam- firm's builder department, builders and local but ... to everyone in advertising be- bic pentameter -"The multitudinous sets telephone companies, is: "The whole town's cause it lessens respect for all advertising. deintermixed" leaps to mind. talking about the Talking House." Program Britain's Commercial Television News But shall we stop there, Mr. Doerfer'? calls for a particular builder's model home (April 12 issue) in a critique on "What's What about the people who are against to be equipped with one of several play- Wrong With Tv Commercials ?" deintermixture? Certainly deserve to back recording devices for telling his sales they be called antideintermixturizationists. story. Among other sales aids are folders, IT is possible to make extravagant That's exactly the same number of letters newspaper supplements, publicity packages, claims for the product and, on the Hit - as the old record holder, antidisestablish - point -of- purchase signs, directional arrows, lerian principle that if you tell a thun- mentarianism, and it has the further ad- drop -in advertisements and, envelope lie will dering often enough people be- vantage of meaning even less without a stuffers. Campaign runs April through July. lieve it, you will get away with it -but paragraph of explanation. Or are we just only if your client has money to burn .. . deintermixed up? WRVA Record Plugs Jamestown I believe (and will continue to believe IN connection with the eight -month James- until I see a shred of evidence to the town Festival which commemorates the 350th contrary) that people are far more likely TV'S COST- PER -HOME birthday of our nation, Carl Stutz, WRVA to buy a product which they associate EDWARD F. LETHEN Jr., CBS -TV Richmond, Va., personality, has written four with feelings of pleasure than one with director of sales development, speaking songs. The first, entitled "Three Ships," which they associate feelings of irrita- May 2 at the Indianapolis Advertising tells the story of the Susan Constant, God- tion. Club speed and Discovery, the three ships that brought the first settlers to Jamestown. The A SELLING `CLIMATE' IN America, advertisers support the tv second is "Pocahontas," and the third, "The industry with commercials. What they Old Church Tower," a waltz which has a R. M. BUDD, advertising director of spend supports the networks which in boy- meet -girl theme and is set under the old Campbell Soup Co., speaking April 23 turn supply the programs.... Make a Jamestown Church tower. The fourth, at the Los Angeles Advertising Club guess in your own mind how much net- "Jamestown," is a tribute to the hardy band RADIO and television programs have work program service (including sus- of pioneers who came to an unknown shore provided us not only the means to reach taining as well as sponsored) from all and is done in a march tempo. The songs millions of people, but have provided three networks, costs the economy per are recorded on a 45 rpm and are being home per month. distributed by the station. effective, wholesome commercial "climate" for our selling messages. Certainly The figure is $1.51 per tv home per the believability, authority and acceptance month. Do you think subscription tele- KULE Commercials Rhyme of the media, whether print or broadcast, vision could live on this? This figures out KULE Ephrata, Wash., reports it put all is an important element in the efficiency at about one -third of one per cent of the station breaks and commercials into rhyme of advertising. income of the average family." and broadcast them for a solid week at a profit. The radio station said it wrote rhymes for local firms -such as newspapers and INCONSTANT YARDSTICK RADIO'S NEW STRENGTH billboard accounts -that weren't usually on the air. Some of them liked the idea and THE Yale Law Journal, January 1957, THE Charlotte News, in an editorial signed up, thus bringing in new business. citing the responsibility of the FCC and April 10, extending 35th anniversary noting several cases in which diversifica- greetings to WBT Charlotte tion of interests of an applicant has been WIMA -TV Promotes 'Cinderella' considered AS a commercial property, radio trem- IN connection with NBC -TV's presentation bled under the shock of television. But WHEN faced with the of Cinderella ballet, WIMA -TV Lima, O., choice between radio has learned to live with itself and, held a promotional contest for children, in experience and diversification, the Com- in so doing, has actually increased its which they were asked to submit drawings mission should note that while lack of audience and bolstered its potential. of their conception of the Cinderella coach. experience is cured with time, lack of There are more radio sets in America's The winners were taken to dinner by the sta- diversification is not. homes today than ever before. Even in tion, appeared on a tv program and were . . the FCC's failure to develop a the age of television, radio remains a driven to and from their homes in a Lincoln- consistent affirmative policy has left the pioneer. Mercury car, which was decorated as the Cinderella coach.

Page 148 May 13, 1957 BROADCASTING TELECASTING Psst! He needs an expert

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BROADCASTING TELECASTING May 13, 1957 Page 149 n E. said the little girl in Chicago She was watching WGN -TV at noon (along with 331,800 other boys and girls). She was thrilled by the Lunchtime Little Theatre, designed by WGN -TV to get "GEE!" reactions (Nielsen, March, 1957, 13.5 %). She had her mother buy the sponsor's product. That's why Top Drawer Advertisers use WGN -TV. Let our specialists fill you in on some exciting case histories, discuss your sales problems and advise you on current availabilities.

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Page 150 May 13, 1957 BROADCASTING TELECASTING MONDAY f MEMO

from FAIRFAX CONE, president, Foote, Cone & Belding Fairfax M. Cone; b. San Francisco, Feb. 21, 1903; educ. U. of Cali- fornia. Joined San Francisco Examiner /926; became copywriter and account ex- WHAT'S REALLY WRONG ecutive, Lord & Thom- as, San Francisco, 1929. With Emerson Foote WITH TV COMMERCIALS and Don Belding organized Foote. Cone & Belding as successor to Lord & Thomas 1942, became chairman of board 1948, president 1951, headquartering in Chicago. One of most active leaders in agency advertising affairs, he was chairman of American Assn. of Advertising Agencies in 1950 -51.

CRITICIZING advertising has been a popular intellectual ing and the other things that pitchmen have always sold. and professional exercise for as long as I can remember. These, I must say, I kind of enjoy. I can see them and More often than not this takes the form of blasting what- hear them without ever venturing into the seedier parts of ever is advertising's current favorite device or technique; or the town. They remind me how lucky I am. choosing a particular item of bad taste and calling this the The commercials that really bother me are something very standard of the industry. different. These are the ones that waste not the opportunity, In the case of television, the ugliest use of the medium is but rather the medium: the advertising that belongs some- pointed to by the critics as its norm. This is unfortunate. where else. And it is also, obviously, unfair. It is simply not a fact that all advertising is more produc- What many of the critics are talking about, incidentally, tive in television. What makes some seem to be is the matter is not the advertising so much as the products involved. Deo- of scheduling. Television, like radio in its heyday, demands dorants would be a fair example. But one must not generalize. continuity of the purchaser. He can't go in and out at will, The principal thing that is wrong with television commer- as in the various printed media, and he becomes, perforce, cials in 1957 is only that some of the people who make them a consistent advertiser. And usually a successful one. have failed in 10 years or so to achieve a standard of excel- When some of the other media owners realize what con- lence that has eluded so many of the makers of printed ad- sistency can do and insist upon it (and make it attractive vertising and their sponsors for something over 50 years. rate -wise) some of television's current users will abandon it We have the dull and the dreary in television commercials for cheaper business cards and showcases. just as we have in printed advertising. And I think we may be disturbed by it a little more only because it is a little bit The Resort to Trickery harder to get away from. The television advertising experience is a total experience, whereas advertising in newspapers When they do, the more interesting (and, I think, more and magazines usually occupies only a portion of the opened legitimate) advertisers will fill the little screen with much pages, and outdoor advertising is only a part of the scene. more grace and greater effect. Just now we have a hodge- I have heard the complaint that too many television com- podge. And almost everyone is forced to trickery in order mercials are nothing more than radio commercials with pic- to be seen and heard. tures added. And it is true that if you turn off the sound What with the scheduling of sponsor commercials and al- sometimes the pictures fail to make any point at all. But this ternate sponsor commercials and spots and station identifi- is only the same lack of creativity that keeps some printed cation breaks for all kinds of people on every station in every advertising pictures from adding any more than decoration 30 minutes, the jumbling of advertising is not unlike what to the words that surround them. To be sure, this is too bad. would occur if the advertising pages of Good Housekeeping, Field & Stream and Popular Mechanics were intermixed. One of these days many more advertisers will seek audi- A Ship Sails Empty ences instead of only audience. Television, somehow, will But poor advertising is always too bad. For the oppor- provide these. And advertising in the main will become more tunity that is wasted is gone forever. The contact has failed sharply and pointed and more thoughtfully prepared. tó materialize into anything of value for anyone and there Meanwhile, we have some patterns for excellent commer- is no salvage. It is like empty berths in a liner at sea. cials, particularly the clear, quiet demonstrations for demon- Certain commercials simply are ordered and made by peo- strable products and the spirited minute -productions when no ple who will never be good advertising people in any medium; demonstration is possible, to point the way. they have no imagination. Others still are made by and for These good commercials (and the ones that stick to their individuals whose imagination is almost overpowering. In allotted time- without prologue and epilogue) are pretty them the possibilities of sight and sound together induce a wonderful, I think. kind of delirium (which is at its worst when excited by French Even so, most of the advertising people that I know will movie shorts). never be satisfied for long. Their respect for television and There also are the pitchmen for patent medicines and auto its viewers and their own good names is much too great. polishes and used cars and real estate and furniture and cloth- Techniques in television advertising wear out very fast.

BROADCASTING TELECASTING May 13, 1957 Page 151 EDITORIALS Watch the Fords Go Buy THE Ford contract with CBS Radio amounting to approximately $5.5 million gross billing could not have been better timed. It was signed during National Radio Week. Ford's buy is not a tinseled affair. It is for a firm 52 weeks starting next fall with an option for another 13 weeks that could carry the contract through 1958 -a major advertiser's insurance policy for the future. In radio's history, few sales to a major advertiser have been so fully researched and analyzed. J. Walter Thompson Co. worked for months in presenting network radio's story to the auto maker, in terms of audience, homes, listenership, sets (including the important - to -Ford auto radios), costs per thousands and media comparisons. For the agency's client this was an awakening, and for the agency itself it was back to school for a re- education in radio basics. For some time radio's salesmen have been deploring the fact that the vast numbers of radio -equipped automobiles are often forgotten. It doesn't take long for the Ford people, though, to incorporate this plus into their thinking. Among radio's many advantages as an advertising medium is its ability to sell, entertain and inform on a mass basis. Ford means to Drawn for BROAD( ARTISO TELECASTING by Bid Ell do all three, having purchased a radio package that is made up of "Everything is fine at all our stations ... although I did find a copy entertainment, news and personality selling. And with it, the adver- of Newsweek in one of the reception rooms." tiser will retain identity with the programming. This radio tune -up of Ford's advertising ought to spark similar interest elsewhere that the President, who has the appointive power, has "stacked" the among big advertisers. regulatory boards, thus paving the way for partisan influence. The To add to this renewed radio network activity by bellwether "opposition" in Congress has consistently contended that these national advertisers are the bright present and promising future of agencies were created as bi- partisan entities. spot and local business. The road ahead is clear and it appears that It's fool -hardy to contend, either during Democratic administra- radio sponsors can measure some very significant mileage by the tion or Republican (and Mr. Eisenhower is the first GOP president time National Radio Week comes around again next spring. since the Communications Act became law in 1934), that the letter and spirit of that law have been complied with. Regulatory decisions have been influenced in the past and will be in the future until a Regulation and Its Future fool -proof system is found. And it may be that the system and the ASPECIAL Congressional investigating committee with a mission laws are all right, but that the agencies are no stronger than the and money is in spring training. Its assignment is depicted in men who run them. its name: "The Special Subcommittee on Legislative Oversight." It has an initial budget of $250,000. This committee is a pet project of House Speaker Sam Rayburn Infallible Argument for Access of Texas. Speaker Rayburn is jealous of the prerogatives of Con- RADIO and television coverage of the murder trial of John gress. He has voted on the creation of nearly all of the independent Gilbert Graham, one of the most widely publicized of the regulatory agencies. He knows they are arms of the legislative and decade, provides an answer to the American Bar Assn.'s Canon 35 not the executive branch of government. He wants the investigation that will tax the ingenuity of those who contend radio and tv have to develop whether these agencies are now acting as Congress in- no right of access to court proceedings. tended when they were given life, or whether the bureaucrats are A careful reading of the post -trial comments by principals in the running them in their own way, ignoring the Congressional intent, proceeding will leave little room to question the obsolescence of or are subservient to the White House and the executive branch. Canon 35 and its ban against broadcasting of court proceedings. And that's where the FCC comes in. The inquiry is not directed The canon was adopted long before television joined the ranks of against the FCC alone. It will cover all of the independent regulatory mass media. Its existence 10 years after tv's commercial debut is agencies, like the FTC, CAB, SEC and ICC. But, because of the testimony to the reluctance of the legal profession to join the march importance of the FCC's work, major attention focuses upon it. of civilization. The chairman of the committee is Rep. Morgan M. Moulder The district attorney in the Graham case, conceding the cameras (D -Mo.), a member of the House Commerce Committee, which had no observable effect on conduct of the trial, added this significant handles legislation dealing with most of the independent regulatory comment (see transcript of Graham trial comments, page 136): agencies. The committee now is assembling its staff. It may be weeks "The people seemed to think that they were entitled to this sort of or months before it gets to the public hearing stage. Meanwhile it coverage." The judge, defense attorney, defendant's widow, jury will have access to the reports of the half -dozen inquiries, studies, foreman and others agreed that radio and tv had covered the trial inquisitions and whatnot, now being conducted by House and Senate without jeopardizing justice or the decorum of the court. committees and by the FCC itself, to help it formulate its own Coming after the Colorado Supreme Court had ruled in favor of agenda its for FCC inquiry. With the attitude of Congress what it is, modifying Canon 35 and after the defendant in the "greatest known and with Speaker Rayburn's formidable support, it is likely this instance of mass murder" had been tried within range of camera committee can get all the money it needs. and microphone, the documentary evidence of electronic journal- Congressional interest in the functioning of the independent ism's legal role provides the perfect argument for broadcasters. agencies usually flares when there is split government -when the NARTB is wisely preparing a 15- minute film summarizing the executive branch is of one party and the legislative is controlled by Denver incident. This will be available for broadcasting and for the other. That's the situation now. showing to legal and civic groups. Back in 1934, when President Roosevelt appointed Lame Duck The arguments on behalf of electronic reporting, as offered by New York Democratic Congressman Arming S. Prall to the then parties to the Graham trial, should be publicized in every com- new FCC, he told him this was the "second most important job in munity. State broadcaster associations are joining NARTB in plan- Washington." Sam Rayburn was then the chairman of the House ning wide publicizing of the film and the written transcript. No Interstate & Foreign Commerce Committee, which had drafted the member of the legal profession who is ignorant of the lessons Communications Act of 1934 -the basic statute today. learned in the Graham trial is qualified to take a stand on behalf Over the years, the partisan charge repeatedly has been made of Canon 35 or to oppose electronic reporting in the courtroom. Page 152 May 13, 1957 BROADCASTING TELECASTING what do YOU buy?

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