PURE PROJECT IN SOUTH KOREA Chungju Organic Fruit Farmers Sustaining and revitalizing traditional Korean farming Adding value and biodiversity to small-scale farming PLANTATION PROGRAM IN SOUTH KOREA What kind of program? . Plantation program in partnership with Jang An small- scale farmers in North Chungcheong province, South Korea . Project focusing on planting fruit trees to promote local and sustainable agriculture and preserve the Korean agricultural heritage. Monitoring the planters by contributing to the capacity of farmers to share their experience, in this way increasing their knowledge and strengthening rural development. A long term program : forest, biodiversity, and climate are complex, interdependant, essential and long term issues. 2 KOREAN ENDANGERED ECOSYSTEMS Main environmental issues CAUSES ENVIRONMENTAL & SOCIAL CONSEQUENCES . Green Revolution: use of new, high- yield seed varieties, increased . Pollution of soils, air and water application of fertilizers and pesticides, and greater use of . Erosion, degradation of ecosystems irrigated water. Biodiversity and wildlife populations at risk . Heavy investments necessary, not accessible to local farmers . Water scarcity . Low prices for food, liberalization and . Global warming free-trade agreements . Small-scale farmers more vulnerable to . Fast growing urbanization climate deregulations: floods and droughts alternatively . Pressure on farmland from increased urbanization and indutrialization . Food sovereignty is threatened . Poverty and rural depopulation 3 COMMUNITY REFORESTATION IS A SOLUTION Regenerate socio-environmental ecosystems INTENSIVE SINGLE-CROP FARMING SUSAINAIBLE AGROFORESTRY Intensive agriculture requires constant and large inputs of Together with trees, multifunctional agroforestry systems inpired fertilisers, water, seeds, etc. to compensate for losses at all from natural ecosystems allow a progressive self enrichment of levels. the system, constantly raising resiliency and autonomy. It is well adapted to small areas and local farmers. 4 PROJECT LOCATION Chungju, North Chungcheong province GEOGRAPHIC DATA . North Chungcheoung province: located in the center of Korean Peninsula. It contains several mountain ranges and national parks in addition to numerous hot springs. GPS coordinates: latitude 36°59’27.64”N, 127°55’33.42”E SPECIFIC CONTEXT . Contrast between well developed urban centers and . Elevation: 50 to 100meters difficult living conditions of rural communities from the countryside, particularly vulnerable to food security (South Korea imports more than 90% of its food from . Climate: temperate Eastern overseas) margin with periods of monsoon. 4 season weather . Harsh growing conditions because of the mountainous cycle, with moderately high relief and the lack of surface water. summer temperatures and moderately low temperatures . Small-scale farmers particularly under pressure due to and snowfall in winter. trade liberalization and bilateral free trade agreements (Chile, China, US). 5 PLANTATION PROGRAM IN CHUNGJU Promoting local and sustainable agriculture MAIN THEMES . Add value to small-scale farming by developing organic agroforestry models replacing single cash crops . Promoting a democratic local food system that respects the history, tradition, and culture of the Korean people . Improve food sovereignty in South Korea PLANTATION OF FRUIT TREES . The project is led by small-scale organic fruit farmers in Chungju. Majority of the farms are family run, and characterized by small-scale land area (less than 2 has). The farmers are willing to plant a great diversity of fruit trees in combination with their cash crops: apricot, blueberries, apples, pears, grapes… to diversify their production and incomes. It also provides food security for rural communities. Fruit production is an integral part of Korean’s cultural landscape. Cooperative members will grow and preserve seeds and exchange varieties amongst themselves. In this way, farmers preserve long held knowledge about the characteristics of individual seed varieties, preserve seed diversity, and thus the distinct knowledge and food culture of Korea. Go local may be a response to the increased liberalization of agricultural trade. By promoting local and sustainable food, the project supports local farmers to develop a new market for healthy sustainable local food that can counter the free trade logic and at the same time preserve the Korean agricultural heritage. 6 PLANTATION PROGRAM IN CHUNGJU Plantation of 5,000 trees in 2012 . Plantation of a great variety of fruit trees : mainly apricot and blueberry, but also apple, pear, cherry, grape… This diversity maximizes the use of the land and optimize its benefits. Organic production: chemical fertilizers and insecticide are not used. Community involvement: the tree plantations are fully led and monitored by the farmers themselves. Monitoring: training to improve seedlings and planting techniques, exchanges on the different techniques used by the coop agronomists and traditional farmers. Support from Pur Projet and local forestry experts to secure plantations. 7 REVITALIZATION OF SOCIO-ENVIRONMENTAL ECOSYSTEMS Complementary Pure Projects for People and the Planet Promoting and preserving local COMMUNITY medicinal, floral and aromatic BOTANICAL GARDEN traditions Developing additional sources of income for participants and COMMUNITY TREE ensure the production of quality NURSERY seedling planted by the people INSETTING themselves. «Insetting » initiatives are developed by partners, to enrich the projects by integrating their vision and know-how in complementary Developing forest preservation and valuable fields for the projects (knowledge activities in the surroundings in on plants, links between women, socio- CONSERVATION economic development, integration, the longer run : to act ahead of biodiversity, etc.). ACTIVITIES deforestation as well, to preserve the natural resources (trees, The aim is to develop an “integral” project thanks to the partners’ various contributions. soils, water,..) and biodiversity. 8 MONITORING THE PURE PROJECTS Traceability . The Planting Registry provide detailed information on trees planted: species, producers, communities and the lands’ GPS data. PUR PROJET’s audits, follow-up of projects. Annual report on audits for each project. Third-party audits in the field (SGS, Rainforest Alliance, Ecocert) . Agronomists always on site to register the land plantation, train the producers, calculate flows, follow-up and coordinate the projects . Commitment of the planters: native and sustainable agroforestry plantation systems, transparency and follow- up ensured, awareness-raising of people around in order All of the planted parcels are tracked and to spread the model recorded by GPS, trees are then registered in a unique data base . Compensation of planters: farmers are compensated including all detailed information on after the tree plantation, the compensation includes the each parcel and GPS record of parcels. costs of production and labor force - a durable income through the culture of reforested pieces of land. MONITORING THE PURE PROJECTS Verification and guarantees proposed . Verified Carbon Standard (VCS) certification after more than 500,000 trees have been planted in a project. Additional Climate, Community and Biodiversity Alliance (CCBA) certification. Ecocert verification of planted trees for simplified plantation check . SGS certification of planted trees for smaller projects or for reforested areas that are non-eligible for VCS validation due to their size and/or other technical limitations. Fair Climate Evaluation by FLO Cert for Fair Trade organizations. Guarantee « Carbon Neutral Product », whose technical specifications are verified by SGS . Additional garanties: FSC, Fair Trade, Organic DELIVERABLES What do you get after trees are planted ? TRACEABILITY . Tree planting certificate . Specific extracts from the Planting Registry with information on the participating farmers, their parcels, tree species, areas of plantation, GIS records . Google Earth file with geolocalization of the specific parcels MEDIA AND INFORMATION FROM PROJECT . Annual monitoring reports on the plantations, include the follow-up of lost trees . Pictures and movies of the project, free to use for communication . Interviews of participating farmers on their view of the program COMMUNICATION / MARKETING TOOLS . Educative materials (posters, folders, training kits,.) at your disposal for events / team communication . Free access to visit the plantations at any time, with your team, clients, journalists…, press trips, team building planting, etc.. Tristan LECOMTE – Founder [email protected] CONTACT Phone: (+33) 6 14 90 41 13 Pierric JAMMES – Chief Executive [email protected] 20 passage de la bonne graine 75011 Paris, France www.purprojet.com 12 .