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2009 Program 2009 Program HONORING VISION . INNO V ATION . ACTION AND TRANSFORMATION . Cable in the Classroom and The National Cable & Telecommunications Association present the 5th Annual Cable’s Leaders in Learning Awards Ceremony Honoring leaders who are making a significant impact in the education of America’s youth. WEDNESDAY , JUNE 10, 2009 AT THE WASHINGTON COURT HOTEL The Program Reception: 12:00 p.m., Atrium Foyer Ceremony Luncheon: 12:30 p.m., Atrium Ballroom Master of Ceremonies, Alton Brown, Food Network Chef INTRODU C TION able’s Leaders in Learning Awards is an initiative Working in partnership with, and on behalf of, the cable of the cable industry and its national education industry, Cable in the Classroom advocates the visionary, foundation, Cable in the Classroom. sensible and effective use of media in homes, schools and C communities and supports the complimentary provision Mission by cable industry companies of multichannel video The mission of Cable in the Classroom is to foster the use services, broadband services, and educational content to 2 of cable content and technology to expand and enhance the nation’s schools. learning for children and youth nationwide. Cable’s Leaders in Learning Awards WEL C OME ! oday, the cable industry honors individuals who are We gather for this awards ceremony firm in the belief at the forefront of innovation in education, including that education is one of the most important investments many individuals who are creatively using cable the cable industry can make in the communities it serves. Ttechnology and content to expand and enhance learning. Cable’s Leaders in Learning Awards honor the distinguished educators, administrators, community leaders and Young people – immersed in technology and media – policymakers who bring a pioneering spirit to education. benefit from a broad array of educational resources both in We commend these honorees for the difference they make in and outside of the classroom. With passion, commitment, their communities and the lives of their students. and abiding hope, the leaders to whom we pay tribute go far beyond traditional approaches to preparing the next This year’s Leaders in Learning Award winners inspire better generation of students for life, work, and citizenship in the learning and more success in classrooms and communities 21st century. across the country. Please join us in honoring their achievements! 3 In 1989, the cable industry made a substantial commitment to support education by creating Cable in the Classroom, a Abbe Raven national education foundation. With annual contributions Chair, Cable in the Classroom Advisory Board to education valued at over $125 million, the industry President & CEO provides cable connections to tens of thousands of schools A&E Television Networks nationwide, as well as hundreds of hours per month of Kyle McSlarrow high-quality, commercial-free, educational television President & CEO programming. Today cable also offers to schools and families National Cable & Telecommunications across the country, broadband access, interactive online Association content, media literacy information, and tools and education for Internet safety. 2009 Program THE AW ARDS Cable’s Leaders in Learning Awards understand, analyze, evaluate, and create media messages on television, the internet and other outlets. Since 1989, the cable industry has maintained its unprecedented commitment to supporting education in Cable Partnerships for Learning communities nationwide. Awards given to leaders who are working in partnership with the cable industry to expand and enhance learning Cable’s Leaders in Learning Awards launched in 2004 to opportunities for children and youth in or out of the honor outstanding leaders for their vision, innovation, classroom. action, and transformation of learning in schools and communities across the country. General Excellence Awards given to leaders who have demonstrated excellence With an emphasis on effective uses of cable industry in expanding and enhancing learning opportunities by content and technology for learning, this national 4 employing a diversity of traditional and non-traditional awards program is designed to recognize educators, approaches to producing measurable improvements in administrators, policymakers and other community leaders education outcomes in formal or informal settings. who have demonstrated vision and leadership. Awards are presented in the following categories: Policymaker Excellence Awards given to officials whose Media Literacy Education exceptional vision and action has Award given in partnership with National PTA to a leader dramatically enriched learning who has advanced the teaching and learning of media for children at a local, state or literacy concepts and skills to children and youth. national level. Media literacy is defined as the ability to access, Cable’s Leaders in Learning Awards THE WINNERS Media Literacy Education Award Dr. Lynda Bergsma’s media literacy work began in 1991 with a 3-year, Lynda Bergsma Center for Substance Abuse Prevention (CSAP) Substance Abuse and Assistant Professor Media (SAM) Project. She learned about media literacy education as University of Arizona, Mel & Enid a promising drug abuse prevention strategy, and quickly realized that Zuckerman College of Public Health it was what she had been looking for to enhance the effectiveness of Tucson, AZ her health promotion efforts. Seventeen years later, now an assistant Cable System: Cox Communications professor at the University of Arizona Mel & Enid Zuckerman College of Public Health, and founder and director of the Media Wise Initiative, she continues to provide media literacy education as A nationally recognized author and speaker, she is a founding board a health promotion strategy for children, youth and families. Her member and immediate past president of the National Association work includes planning and for Media Literacy Education implementing programs, “Everyone needs media literacy skills with which they can (formerly the Alliance for a 5 developing curricula, providing thoughtfully and safely navigate the millions of media messages Media Literate America). She training and consulting coming to us every day, especially the many mixed messages about has a BHSC in nutrition, a Masters Degree in health services, and conducting health topics.” research on the impact of our education and a PhD in higher media culture on public health, health-promoting media literacy education and sociology from the University of Arizona. education and media literacy as an essential component of health literacy in a digital age. In 2008 Dr. Bergsma received a National Association for Media Literacy Education Appreciation Award, and in 2006 the Andrew W. In addition to her academic duties, Dr. Bergsma has been Principal Nichols Award for distinguished rural and border health service from Investigator on several health-promoting media literacy education the National Organization of State Offices of Rural Health. projects, including her recent Media Wise Families pilot research project to explore the efficacy of a family media literacy education program focused on preventing tobacco and alcohol use/abuse. 2009 Program THE WINNERS Media Literacy Education Award Elana Yonah Rosen Just Think has become one of the few organizations in the country Founder and Executive Director delivering on-the-ground programs and curriculum while performing Just Think Foundation rigorous academic studies in the media literacy education field. Rosen San Francisco, CA has been instrumental in Just Think, reaching over 7,500 students, Cable System: Comcast teachers, parents and others through direct programs, more than 35,000 individuals through screenings, exhibits, fairs, and other community events, and an additional 4 million lives through unique A self-described “hope-aholic,” Elana Yonah Rosen co-founded Just media touches. Think, a nonprofit media literacy education organization, in 1995 to bring to all young people from diverse communities the essential skills Rosen’s belief that the core principles of media literacy education 6 for healthy, responsible, independent lives in the 21st century. She’s should be scaled was the impetus behind a merger of Just Think with used media as the cornerstone One Economy Corporation, of these efforts by teaching “The importance of media in teaching and learning is paramount. a growing global nonprofit critical thinking skills and Knowledge is increasingly the most valuable commodity in the world, organization that uses creative productions tools so and rich, relevant media will be the most powerful way to ensure innovative approaches students can understand and that young people have profound experiences as they become active improving quality of life analyze media messages of all participants in their life-long learning environments.” through access to quality media types. With these skills, young information to low-income people produce their own media messages about issues that concern people. With this merger, Rosen is integrating 21st century skills and them, such as First Amendment rights, body image/nutrition, global knowledge into the U.S. and internationally based Digital Connectors warming, immigration, depression and suicide. In addition, they curricula, and launching the Public Internet Channel, a new online take on community leadership opportunities, and most importantly, network for public purpose (www.pic.tv). improve their lives. Cable’s Leaders in Learning Awards THE
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