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i^-.“ «T:3^*r.Tflv, ir.jri^-fflr>t ‘ < - 24 - MANCHESTER HERALD. Tues!, April 13, 1982 Find fitness increases productivity Restaurateurs Survivor recalls O'Neill victor a oppose fees Titanic disaster in Forand vote Firms push exercise programs page 3 . page 5 ... page 8 workins , By Gay Pauley ’They were Puritan, Forbes, Inc., UPl Senior Editor into other enterprises, and Pepsico, the soft drink, food and transportation conglomerate. Anyone who markets jeans modeled by Brooke Shields Fitness director Colacino of Pepsico attendM also had better project the image of fitness. Washington State University on a basketball Carl Rosen, 63,, boss of the company that manufac­ scholarship, studying architectural engineering. He has tures jeans advertised everywhere by the teen-age sex a degree in physical education from the ^hool of Sunny, mild Manchester, Conn. kitten, projects that image dnd also assures that his top medicine and architecture at the University of Wiscon- executives practice what he preaches about America’s on Thursday Wednesday, April 14, 1982 shaping up, Pepslco’s program at its spacious hMdquarters in — See page 2 'T d rather have us corporately fit than corpulently Purchase, N.Y., about 30 miles north of New York City, Single copy 25«i: fat,” said Rosen, president and chief executive officer he says, is one of the most complete exercise and ilanrlfratrr of Puritan Fashions Corp. which makes the designer recreational programs in big business,. Calvin Klein jeans and other apparel. “ We look on the three mile run as the alternative to Each weekday morning at 7, Rosen and his immediate the three martini lunch,” said Colacino. staff suit up right there in the company gym. “ THE PROGRAMS ARE good business and go<^ EIGHT OF THEM, so far all males, bend, stretch, fun,” said John Scully, president of PepsiCola, the soft I** kick, jump, jog in place for an hour. *<-Vt t 4 drink division of Pepsico. ' . - In starting the executive fitness program, Rosen Donald M. Kendall, chairman and chief executive of­ simply is following the corporate mind, thinking of body ficer of the corporate giant ($8 billion in annual sales), - : i - ................ conditioning as part of an overall employee program. began the fitness program about 30 years ago as an I:*'* ‘ > Thatcher Such programs have sprung up, or are springing up, in executive perk. Soon it was extended to all em ployes as small, medium and large companies too numerous to extensive indoor and outdoor space became available mention. with the corporation’s move to Purchase from Manhat­ The President’s Council on Physical Fitness and tan. Sports, Washington, D.C., credits the formal start of “ We have about 11,000 square feet that house fitness .il'iCi. '' * ............ .. ............................ corporate Witness programs to the National Cash components — changing rooms, lockers, whirlpools, Register Co., in Dayton, Ohio. In 1894, company presi­ saunas, exercise equipment,” said Colacino. “ We m®"® I T ^ .. ..................................................... dent John H. Peterson started giving exercise breaks available -karate lessons, yoga, aerobic dancing. We ^ 4 ........... ........................ sticks to every morning and afternoon. Peterson apparently have eight treadmills. Matter of fact, we have just i ................................ figured that what's good for the employees is good for about any kind of exercise equipment you can think of. the company. ' “ We have 21 softball teams, softball fields, tour­ The number of companies sponsoring some kind of naments for racquet ball, golf, tennis ... 15 m ark^ employee fitness program has jumped from 75 in 1973 to trails for walking, jogging, running, and pools open in nearly 1,000 today, says the council. Most of this growth the summer for swimmers. has been in the last two years. “ Of the 1500 employees here in Purchase, at least 1000 hard line STUDIES IN CANADA and the Soviet Union have are into some part of the fitness program. documented individual productivity increases of as “ This one is a pilot which can involve our 110,000 i< much as 31 percent among workers participating in employees worldwide. Dallas already is putting in one. fitness programs. Other research has shown that Long term, we will have programs overseas as well.” By United Press International Foot’s deputy Denis Healy, inter­ ‘"The idea is not just to keep the program company- viewed on ABC’s "Good Morning employees who exercise regularly are absent less often British Prime Minister Margaret oriented but to get everyone in volv^ in the com­ America,” said the naval task force and change jobs less frequently, says the council. Thatcher, preparing to defend in munity,” said Colacino. “ One immeasurable benefit is was necessary to ensure any At Puritan Fashions, the eight executives puff and Parliament her hard-line stand in the sweat under the direction of Lisa Trivell, a shapely interaction among employees.” negotiations with Argentina are con­ Falklands crisis, told her Cabinet ducted “from a background of professional body therapist who got into the fitness ’■V SCULLY, W H O ’S 43, said he started running about today there can be no peace talks business from her training as a dancer. strength.” without withdrawal of Argentine oc­ For space reasons, the Puritan program thus far is UPt photo 22 years ago. “ Those,” he said, “ were the days when ” 1 think the (Thatcher) govern­ cupation troops from the islands and available only to executives. Rosen turned part of his of­ people would stare at you. ment — having been caught napping CARL ROSEN (FOREGROUND), STAFF WORK OUT BEFORE WORK “ I travel about half my time. Running is easy to do return to British sovereignty of the fice into a mirrored, carpeted exercise room, plus if you like, having been caught with . Puritan executive wants physically fit workers everywhere. I run on the streets in early morning, or territory. showers, lockers, exercise cycle and treadmill. its pants down on the initial invasion around some golf course ...” Government officials said Mrs. "But we plan to expand the program when we can find — is quite right to be preparing for Scully also plays tennis, swims, skis downhill and Thatcher reported to the Cabinet on more space,” he said when interviewed after one such “ As you get older you start caring for yourself.” “ We estimate that today there are close to 75 million any eventuality,” he said. crosscountry, and sails. His wife is a former com­ her talks'"with Secretary of State morning workout. On weekends, Rosen, whose company posted a volume regular exercisers,” said Richard Keelor, director of The Labor Party officially has petitive ice skater and two daughters and a son are into Alexander Haig, who flew to “ I can already see the difference in performance of of $240 million in 1981, plays tennis and golf. His concern program development for the fitness council. “ That supported the government’s hard­ a variety of sports. Washington Tuesday. The cabinet my staff. They’re better workers.” for physical fitness, both for himself and his employees number is a lot more than the estimated eight million in line stand in the crisis, but it has “ When we moved our general headquarters to met before a planned emergency follows the lead of others. 1972. But 75 million are not enough in a nation whose refused to give the Thatcher govern­ BY A FEW MINUTES after 8 a.m., the exercise class session of the House of Commons. population is 230 million.” Purchase 12 years ago, we were concerned,” said Scul­ ment a blank check in handling the was out of warmup suits, showered and dressed for a KIMBERLY-CLARK, Xerox, Exxon, Bonne Bell, ly. ‘"There were few places to lunch. Now, luiich is Haig returned to brief President crisis. day of business. General Foods and PepsiCo all have made major in­ KEELOR, A FORMER football star and coach in ' anything from tennis to swimming to jogging. And we Reagan today on his 22,(K)0-mile A group of left-wing Labor Rosen, trim in a dark pinstripe suit, said he started vestments in corporate fitness. California, was director of a recent one-day symposium, have a lot of employees participating after work and on shuttle to avert war between Britain Members of Parliament who oppose his personal shape-up program about four years ago. He “ Many of them are giants of the Fortune 500,” said “ Health and Fitness; the Corporate View” , at Hershey, weekends. and Argentina. But Britain warned any military action met to discuss rarely drinks and said he stopped smoking through Dennis L. Colacino, fitness director at Pepsico, and Pa- Most companies keep their-fitness programs volun- of “ new and serious” developments their tactics in the debate. Smokenders. Now he’s urging all personnel to kick the president of the American Association of Fitness Direc­ The symposium, sponsored by Universal Fitness tary. and the superpowers reportedly Haig, completing an exhausting tobacco habit. tors in Business and Industry. Equipment, brought together fitness experts and “ As it is,” said Scully, “ they’re so popular, we have were lining up on opposite sides. five-day diplomatic shuttle to Lon­ Rosen, just under six feet, weighs around 183 pounds. The association has grown from 1000 to 2000 members business leaders to discuss establishment or implemen­ trouble keeping up with requests.” Foreign Secretary Francis Pym, don, to Buenos Aires and back to Herald photo by Tarquinlo He does not diet “ but I watch what I eat, and I ’ve found in the one year Colacino has been president and “ I tation of corporate programs. Pepsico said the budget for fitness and recreation is a who played an important role in the London, said on arrival in. that the exercise program has changed my configura­ expect the growth rate to be at least 50 percent in the UPI talked with executives of three companies in very small part of the overall operation — the main cost talks with Haig, said after the Washington Tuesday night he tion.

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