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Advertising Media Kit 2016-'17 ADVERTISING MEDIA KIT 2016-’17 UNIVERSITY OF WISCONSIN-MADISON | COMPLETE CAMPUS COVERAGE SINCE 1892 OUR MISSION The Daily Cardinal has a time-tested commitment to stimulating the campus community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic: the University of Wisconsin-Madison campus and surrounding downtown area. With a twice-weekly print product, continuously updated website and engaging social media, we strive to provide a variety of outlets to reach your audience. 2 ABOUT THE CARDINAL The Daily Cardinal, the first student newspaper at the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892. The Cardinal publishes 10,000 issues Monday and Thursday according to the university’s academic calendar, and updates its website daily. The Daily Cardinal has won 230 awards and our alumni have won 23 Pulitzer Prizes, a true testament to our journalistic integrity. Each year, The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students. The Daily Cardinal also creates Gameday issues to cover the UW Badger football seaon, distributing 10,000 copies for each game. For more than 125 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community. OUR READERS Total Enrollment: 42,595 Undergraduate: 29,536 Graduate: 8,904 Faculty and staff:21,608 3 SPECIAL ISSUES 2016-’17 FALL 2016 University of Wisconsin-Madison Since 1892 l dailycardinal.com Mail-Home Issue 2016 WELCOME BACK: Sept. 2 GAMEDAY: ongoing Sept.-Nov. FARMERS MARKET GUIDE: Sept. 24 BAR GUIDE: Oct. 22 HOUSING GUIDE: Nov. 12 1723 PAID PAID PERMIT NO. PERMIT NONPROFIT NONPROFIT MADISON, WI U.S. POSTAGE U.S. POSTAGE FAREWELL: Dec. 7 ORGANIZATION GRAPHIC BY EMILY BUCHBERGER SPRING 2017 “…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.” WELCOME BACK: Jan. 17 ACTION PROJECTS: Feb. 13, March 15, April 17 SPRING BREAK DESTINATIONS: March 2 University of Wisconsin-Madison Since 1892 l dailycardinal.com SOAR Issue 2016 MARCH MADNESS: March 13 READER’S CHOICE: March 30 125TH ANNIVERSARY: April 3 GRAPHIC BY EMILY BUCHBERGER UW-Madison, students develop programs for freshmen to address campus climate Story by sary vocabulary and more. ees, including topics of inclusiv- Students and director of the Center The second segment will take This year the program includes a ity. First Wave—an artistic student for the First-Year Experience twice as much time and take place Sammy Gibbons new video that explains campus dis- group connected to the Office of Carren Martin said. during weeks four through nine ciplinary processes. It will also fea- Multicultural Arts Initiative that SOAR is one of multiple steps of the fall semester. This portion tories of social injustice ture David Blom, the new full-time specializes in spoken-word perfor- in another new set of processes involves more student participation filled student newspapers’ Title IX Coordinator, and explain mances—emphasizes topics of diver- being implemented this term, such and opens up conversations of iden- SUMMER 2017 pages throughout the pre- his purpose. sity, respect and community during as the “Our Wisconsin” diversity tity through numerous small-group S vious academic term. Incoming stu- The biggest addition to Tonight, their performance at SOAR. The training program. discussions. Facilitators will also dents will not only be made aware however, goes beyond the online pro- script is never the same each year UW-Madison junior Katrina address recent events and problems of these issues, but they will also gram. Students will now be required and changes along with campus cli- Morrison proposed the program to campus has had with hate speech be provided with tools to discuss to meet with a group of peers in the mate and recent events. Chancellor Rebecca Blank as part of and bias. them and similar topics in order to fall after completing the program. a campaign she was able to establish Joshua Moon Johnson, spe- diminish occurrences of discrimina- “The additional in-person during her Associated Students of cial assistant to the Vice Provost of tion. The university will attempt programming will have a pretty Madison internship. Student Life and former director of “The goal is to get a mixture to instill a sense of acceptance substantial impact,” said Sam “Being a student of color on this the Multicultural Student Center, SOAR: June 9 of potential projects that in new students before they even Johnson, a violence prevention campus, I know how difficult deal- worked with Morrison to form the can impact all of campus.” step on campus. specialist at the End Violence on ing with the bad campus climate is,” cultural competency program. He Current UW-Madison students Campus unit at UHS. “These in- Morrison said. “I felt that the best will continue to oversee the director, are using the online Tonight pro- person workshops will really set Everett Mitchell way to fix that would be to educate who will be hired soon. gram and administrators are work- a tone for community norms and director of community relations my peers about that right when they ing on new efforts to help students will follow-up on the foundational UW-Madison get to campus.” understand inclusivity and accep- knowledge that students are intro- The program requires new stu- “...we want people to be tance. They plan to catch this new duced to through Tonight.” dents (in Fall 2016 only students able to understand what is batch of Badgers at the beginning of This change was made in New to SOAR this year is an in Bradley, Dejope, Sellery, Tripp, acceptable and stand up for their collegiate experiences, in hopes response to the Association of appearance by Dean of Students Kronshage, Leopold, Smith and what is not.” that they will be the group to moder- American Universities Climate Lori Berquam. She will conduct a Sullivan residence halls must fulfill July 10 ate the campus climate. Survey recommendations, which closing speech for students and par- the requirement; all new students MAIL HOME: Joshua Moon Johnson The Tonight program is an edu- also suggested the newly developed ents that will send them off with will in Fall 2017 if the pilot attempt special assistant to the vice provost cational tool created by University Greek life task force. explicit expectations for the topics is successful) to participate in two Division of Student Life Health Services that discusses sex- Additional summer education mentioned in the First Wave perfor- sessions. aul assault, dating violence and for new students will occur during mance and throughout the program. The first—which will occur dur- bystander intervention. Student Orientation, Advising and “[Berquam] is going to leave ing the first three weeks of first Program leaders plan to The program is tweaked slightly Registration or SOAR. them with a sort of charge moving semester and will take an hour and encourage students to use their every semester to remain up-to-date The 24-hour program sends forward and tell them what they a half—will introduce the topics and with campus resources, edit neces- important messages to attend- need to do next,” Assistant Dean of discuss diversity vocabulary. climate page 2 “…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.” 4 PUBLISHING CALENDAR January 2016 February 2016 S M T W T F S S M T W T F S 1 2 1 2 3 4 5 6 3 4 5 6 7 8 9 7 8 9 10 11 12 13 10 11 12 13 14 15 16 14 15 16 17 18 19 20 17 18 19 20 21 22 23 21 22 23 24 25 26 27 24 25 26 27 28 29 30 28 29 March 2016 April 2016 May 2016 S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 1 1 2 3 4 5 6 6 7 8 9 10 11 12 2 3 4 5 6 7 8 7 8 9 10 11 12 13 13 14 15 16 17 18 19 9 10 11 12 13 14 15 14 15 16 17 18 19 20 20 21 22 23 24 25 26 16 17 18 19 20 21 22 21 22 23 24 25 26 27 27 28 29 30 31 23 24 25 26 27 28 29 28 29 30 31 30 = SPECIAL ISSUE = GAMEDAY ISSUE 5 PRINT RATES & SIZES DAILY RATES COMMON AD SIZES Open: $14 per column inch Agency: $14.10 per column inch Local: $12 per column inch Non-profit: $10.50 per column inch UW: $8.75 per column inch Student org: $8.50 per column inch *All rates increase $1/column inch for special issues. Full Page 5 col x 16 in Front page banner: $400 Front page box: $300 Half Page PRE-PRINTED INSERTS 5 col x 8 in 1 to 12 pages: $70.00 per thousand 13 to 24 pages: $75.00 per thousand 25+ pages: $80.00 per thousand DISCOUNTS Prepay: 5% off per ad Frequency discounts: 2x per week: 10% off total 4x per month: 20% off total COLOR ADS $100 full color 1/4 Page $75 spot color 3 col x 7 in 1/6 Page 3 col x 5 in EXTRAS Guaranteed placement: extra 15% per ad *First come, first serve. Not available on all pages Advertisement design: extra $25 for 1/4 page or smaller, extra $35 for1/2 or full page “Rush” advertisement: extra 10% per ad *All requests placed after 4 business days are “rush” COLUMN INCH PRICES 1 column: 1.833 inches 2 columns: 3.833 inches 3 columns: 5.833 inches 1/16 Page 4 columns: 7.833 inches 1/8 Page 2 col x 2.5 in 5 columns: 9.833 inches 2 col x 5 in TWEET PRICING 3 between 11 a.m.
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