Brooklands Radio Community Radio Licence Application Form
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Brooklands Radio community radio licence application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Yes Brooklands Radio 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: The community of North Surrey consists of the people in a distinct cluster of towns in North Surrey radiating from Weybridge and sharing many similar characteristics. Their development has been boosted since by the trunk road network including the A3, M3, M4 and M25 and closeness to Heathrow and Gatwick Airports. Brooklands Radio’s target audience is the population of a large part of North Surrey that is outside or on the fringe of the coverage area of other ILR stations. This is important to us as the local communities feel disengaged and businesses find it difficult or prohibitively expensive to access these stations. Only Brooklands Radio can provide content for the North Surrey community. 30% of the population is over 55 and has increased by 12.6% in the last 10 years. Across Surrey there was a 35% increase in 60 – 64 years old and a 17% increase in over 80s. This trend is likely to continue. As an example by 2040, nearly one in four people in the UK (24.2%) will be aged 65 or over. In summary the population, as of the 2001 census is mainly white (95.4%), born in the UK (87.1%) and Christian (76.3%) with 48.4% male and 51.6% female. The socio-economic population aged 16 to 74 totals 95,685 with 46,994 men and 48,592 women, with 80.4% of men and 62.7% of women economically active. There are a high proportion of managerial and professional people: 24.6% and Lower managerial and professional: 14.2% The area has a high car ownership level with 86.1% of households having at least one car and 45.2% two cars or more. To get to work, 44,122 (66.5%) use a car, 7,158 (10.8%) go by train and 683 (1%) use the bus. 3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/10 1459/community-radio-future-licensing-technical-policy- statement.pdf Brooklands Radio proposes to cover the cluster of towns in North Surrey and includes Weybridge Brooklands Radio community radio licence application form (19,463), Addlestone (16,657) and Chertsey (13.095) as per OFCOM invitation. However adjacent to Weybridge is Walton on Thames, (22,824). Weybridge and Walton have a long association of being linked together in business, services, charity and recreational activities. Shepperton, Ottershaw, and Upper Halliford, (total 9680), are nearby small towns in range of our proposed transmitter reception. We therefore would like to include all these towns our output. All data from local authorities. Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden (ii) broaden the range of programmes available on non- the range of local (non-BBC) services available in BBC local services (commercial and community your area. stations) to members of the relevant community or communities; Later in this form you will be asked to draft your own ‘key commitments’. This will form the basis of your (iii) broaden the overall range of such non-BBC local licence and is what Ofcom will judge you against. It services provided in the area concerned; and should include a summary of your proposed (iv) have a distinct nature, or provide distinct content, programme output as set out below and reflect your from any non-BBC local services with which it would commitment to cater for relevant tastes and interests, overlap. to broaden the range of relevant programmes and Ofcom is required to consider the extent to which an services and to provide a service with a distinct applicant’s proposals will cater for the tastes and nature and content as set out in the Guidance Notes interests of members of its target community or in the column opposite. communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. Brooklands Radio community radio licence application form 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): • What will the service sound like? • What music will you play? • What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? • What is the likely music to speech ratio? • Will this vary at different times of the day or week (or year)? • Do you intend to broadcast live output? If so when and how much do you propose to do? • Will you broadcast in languages other than English (what languages and how much)? • Will your output be original i.e. specifically produced for your service? • Will it be locally produced? • Do you intend to repeat material? Answer in fewer than 1,000 words: Our target would be to serve and work with our North Surrey residents providing a much needed local radio station dedicated to our community. We would bring together all aspects and cultures of this thriving local area to provide a first class information and music service. Our focus would continue to be on community issues, services and opportunities that highlight the very good and positive work that our communities undertake. Our programme will be informative, educational and entertaining, made by the community for the community. As the over 55s are a rapidly growing group, we will provide a range of programmes for this underserved age group, but we would also like reach out to the many young people in local schools to grow a new generation of listeners.