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HIGHLIGHTSi as of June 3rd midem.com ABOUT MIDEM The leading international event for the global music community Launched in 1967, Midem is dedicated to helping the music industry and its partners develop business and creativity by bringing together all the key players of the music ecosystem. Artists • Labels • Managers • Publishers • Distributors • Streaming services • Rights collecting societies • High-tech companies • Start-ups • Brands • Communication agencies • Booking Midem 2020, scheduled to take place June 2-5, in Cannes, has been agencies • Promoters cancelled. Midem’s mission is to help build the modern and Starting on 2 June, 2020, Midem is re-loading in a new format, the Midem innovative music business of tomorrow by boosting Digital Edition: a brand new initiative for the music community. the industry’s know-how and pushing its The Midem Digital Edition will be free to artists and music executives from boundaries, leveraging creativity and talent on a all around the world. It aims to bring the global music community global scale. together to stimulate discussion, share solutions, and achieve a better We partner with key institutions and understanding of what’s ahead for our industry in the post-Covid era. associations and gather the leaders and inspirers of tomorrow's music community. We aim This edition will also allow participants to seize new business opportunities to nurture new ideas and offer participants and identify relevant business partners, with a specific focus on music extensive networking opportunities. tech entrepreneurs and up-and-coming artists through Midemlab’s start- up competitions and our new Midem Talent Exporter programme. The Midem Digital platform will remain accessible 3 months after the 5th of June. PROGRAMME KEYNOTES IN A NUTSHELL • 64 SESSIONS MUSIC INDUSTRY FOCUSES • 23 KEYNOTES SPEAKERS • 263 SPEAKERS FROM 48 COUNTRIES MUSIC TECH PROGRAMME including superstars T.I., Akon, Wyclef Jean, Youssou N’Dour and many more • 20 START-UPS FINALISTS OF MIDEMLAB PROGRAMMES FOR ARTISTS • 25 ARTISTS FINALISTS OF MIDEM TALENT EXPORTER ACROSS 5 CONTINENTS • 25 MUSIC SHOWS • 35 HOURS OF MUSIC CONTENT / More than 2,000 minutes KEYNOTES Tuesday 2 June Artist & Label Music Sync Services for Film/TV & ad formats Fred Davis - Partner, The Raine Group (USA) Lynn Fainchtein Justin Kalifowitz - CEO, Downtown Music (USA) Film Producer, Music Producer & Supervisor, Kerry Trainor - CEO, Soundcloud (USA) Casete Agricultura Digital (Mexico) & Jesper Gadeberg The Importance of Artist & Label Services Music supervisor, Musicstylist (Denmark) The unique keynote discussion will underline the role and offer Music Supervisors Lynn Fainchtein & Jesper Gadeberg Positive concrete directions on the future of Artist & Label Services, Take on Covid-19 Impacts for the World of Sync & Supervision questioning if COVID-19 impact on this ecosystem will be a break or an accelerator. Reflecting a strong focus on the topic at In this online conversation, Lynn Fainchtein (The Revenant, Roma) Midem 2020, the conversation will dive deep into this essential & advertising specialist Jesper Gadeberg (Michel Gondry, element of the music ecosystem helping artists release, promote TRAKTOR) will share concrete insights on their successful careers as and monetise their music around the world. The eminent speakers Music Supervisor for Film/TV & Ad formats, also sharing their will look at the rise of ‘direct artist’ services companies, and a thoughts on the actual impact Covid-19 has on their daily role. whole host of other commercial models, allowing unsigned artists Who’s better than another Music Supervisor, Rupert Hollier to have more choice and flexibility than ever before, offering (Redfive), to drive the discussion ! them the opportunity to create their own virtual record label. KEYNOTES Tuesday 2 June The Impacts of Music Business Covid-19 on the Music Business Music Industry Willard Ahdritz As the world was shook by the consequences of the Covid-19 Founder & Chairman pandemic, entertainment and music were among those sectors Kobalt Music Group (USA) hit the strongest. As live venues closed and lockdown became the new reality, the number of initiatives from artists, individual companies, trade associations and music industries as a whole The New Normal showed the business could united to find common solutions to this As the global music business has had to reinvent itself to embrace unprecedented crisis. This panel will shed the light on some of digital, Kobalt’s evolution is an example of how shaking the those initiatives and will analyse the impacts of Covid-19 on our traditional models, by building a 360 company and forging a industry. technology-driven approach constantly adapting to the industry’s changes, can pay off. Speakers: During his exclusive keynote at Midem, Willard Ahdritz will discuss Florian Drücke, Chairman & CEO, BVMI (Germany) how Kobalt’s multi-facetted model – encompassing all sides of Greg Marshall, General Manager, AFEM (UK) the music business to innovation and technology, as well as Charlie Philipps, CEO, WIN (UK) capital investment –, has allowed it to grow its global footprint Ana Rodriguez, Co-Chair, IMMF (Mexico) and stellar roster of international talents, all the while protecting Helen Smith, Executive Chair, IMPALA (Belgium) creator’s rights and transparency. KEYNOTES Wednesday 3 June Music & Brands Global Hip Hop Ellen Healy Global Head of Music & Entertainment T.I. – Artist (USA) PepsiCo (USA) Nasty C – Artist (South Africa) Pepsi’s Ellen Healy Exclusive Talk on the Brand’s History & Legacy in Music Global Hip-Hop Icons in Conversation: T.I. & Nasty C Global Head of Music & Entertainment Ellen Healy will explain In this exclusive and unique online conversation, T.I. and Nasty C how Pepsi, forerunner in long-term relationships with creative will discuss their creative relationship as an illustrative example of partners, has made music part of its history and DNA. Through the global nature of hip-hop today. The two giants of their genre successful partnerships made with international pop band Now will explore the significance of U.S hip-hop artists supporting and United or Indian rapper Badshah, she will discuss how a brand collaborating with other major hip-hop artists around the world. can help artists grow their following and international reach. Let’s The keynote will be also the occasion to debate how brands take a peek behind the curtain on the business behind brands could step up and do for hip-hop, and music in general, what they partnering with artists. have always done for sports, given music has just as much global and universal reach and appeal as sport, just without the equivalent of an Olympics as a branding platform. KEYNOTES Thursday 4 June Global Music Business Indie Voices Charlie Lexton – COO, Merlin (UK) Denis Ladegaillerie Marie Clausen – Head of North America & CEO Global Streaming, Ninja Tune (USA) Believe (France) Michael Ugwu – CEO, Freeme Digital (Nigeria) Shaping the Future of the Music industry New business models for the music industry One of the leading players of the music industry at global level, Charlie Lexton, Merlin’s Chief Operating Officer, will explore Believe is the specialist in both distribution and services for Merlin’s diversification of activities across developing markets and independent artists and labels. Believe owns DIY platform new revenue streams, how its members are adapting to new TuneCore and works with its own family of labels, including All forms of music consumption beyond streaming, and how the Points, Nuclear Blast, Naïve and Tôt ou tard. current global health crisis has demonstrated Merlin’s value to its As we go through an unprecedented period with Covid-19, its members. CEO Denis Ladegaillerie will discuss, in an exclusive keynote He will then be joined by Marie Clausen (Ninja Tune) and Michael interview with Tim Ingham from Music Business Worldwide, the Ugwu (Freeme Digital) to share their experiences from a future of the music industry, share his vision on how we can rightsholder’s perspective. reinvent our business for artists to thrive in this new uncertain In association with IMPALA, WIN, IMPF & Merlin context. KEYNOTES Thursday 4 June Latin African Forum Music Tomas Cookman – Founder & CEO, Nacional Demola – Artist (Nigeria) Records (USA) Michael Kay Kiladejo – CEO, Track Record Alexandra Lioutikoff – President, Universal Music Entertainment (UK) Publishing Group Latin America(USA) Mathew Knowles – CEO, MePlaylist (USA) Andres Martinez - Co-Founder, Jak Entertainment Olakunle Oladehin, Founder, MePlaylist (Nigeria) (Puerto Rico/USA) Alex Mizrahi - CEO, OCESA-Seitrack (Mexico) MePlaylist: a Startup from Lagos to the World The Next Frontier for Latin Music The African music industries are as diverse as there are countries but one thing they all have in common is the fast growing the At a time when Latin music has become the “new mainstream” digitalisation of the continent and the rise of music streaming. We and Latin artists are reaching massive global audiences, now count a number of locally-built services that adapt their offer collaborating with international artists and brands, and touring to local needs and consumption habits, helping artists from the worldwide: what is the next frontier? Midem brings together a continent reach international recognition. Meplaylist is one of panel of power players to discuss the state of the Latin industry, these services that you need to have on your radar, and a true the challenges faced in the