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Project Proposal Breaking the Brand of Rhino Horn in Vietnam
Project Proposal Breaking the Brand of Rhino Horn in Vietnam Lynn Johnson, PhD This document outlines a potential approach to tackling the rapidly rising demand for rhino horn in Vietnam, the primary market driving a recent spike in rhino killings in South Africa. Last year 668 rhinos (2.7% of the total population) were killed in South Africa, compared with an average of 12 per year between 1990 and 2007. With strong anti-poaching measures already in place, it would appear that only addressing the demand side will provide the breakthrough needed to protect the future of the rhino. The analysis of the key consumers that have been identified as driving Vietnamese demand implies that taking well established campaign and marketing strategies perfected by Western media to target aspirational consumers will likely work with appropriate cultural adjustments. This work has been undertaken with the support of friends and colleagues for the Melbourne Vietnamese community. It remains a work in progress until a hosting organization with a large international footprint can be found. With thanks to: An and Tuyen Without their support and research this work could not have been created. Contact Information: Lynn Johnson [email protected] +61 418 124 660 (mobile) Melbourne, Australia Lynn Johnson, PhD [email protected] Executive Summary This document outlines a potential approach to tackling the rising demand for rhino horn in Vietnam, the primary market driving a recent spike in rhino killings in South Africa. Last year alone 668 rhinos (2.7% of the total population) were killed in South Africa, compared with an average of 12 per year between 1990 and 2007. -
End of Project Final Report October 2006 – June 2014
AN INNOVATIVE MULTIMEDIA PROGRAM TO INCREASE AWARENESS AND PREVENTION OF TRAFFICKING IN PERSONS TO PROMOTE BEHAVIOURAL CHANGE AND DRIVE SOCIAL ACTION END OF PROJECT FINAL REPORT OCTOBER 2006 – JUNE 2014 AN INNOVATIVE MULTIMEDIA PROGRAM TO INCREASE AWARENESS AND PREVENTION OF TRAFFICKING IN PERSONS TO PROMOTE BEHAVIOURAL CHANGE AND DRIVE SOCIAL ACTION END OF PROJECT FINAL REPORT October 2006 – June 2014 CONTENT 1 FOREWORD 1 5 CROSS-CUTTING MECHANISMS 31 8 APPENDICES 54 2 EXECUTIVE SUMMARY 3 5.1 COMMUNICATIONS AND 8.1 COMMUNICATIONS FOR 3 INTRODUCTION 6 BRANDING 31 DEVELOPMENT (C4D) SUMMARY 54 4 CORE PROGRAM COMPONENTS 10 5.2 DIGITAL 35 8.2 COUNTRY-SPECIFIC HIGHLIGHTS 60 4.1 MEDIA CONTENT 10 5.3 GENDER 40 8.3 CONTENT LIBRARY 75 4.2 LIVE EVENTS 15 5.4 RESEARCH AND LEARNING (R&L) 43 4.3 YOUTH ENGAGAMENT 20 6 LESSONS LEARNED 51 4.4 STRATEGIC COMMUNICATIONS 25 7 SUSTAINABILITY 52 1 Foreword MTV EXIT Foundation Dreams of a better future pervade the impact the campaign has EXIT. We are proud to have been the mindset of young people. had on our youth audiences. a part of a growing movement of They dream of a better life: for Social responsibility is coded into governments, non-governmental themselves and their families. MTV’s DNA and is the hallmark organisations, companies, For many young people, of its employees, who shape celebrity activists, advocates, and particularly those in the poorest and drive MTV’s social efforts. safe houses fighting to end human socioeconomic strata, it’s this MTV EXIT has been a critical trafficking. -
Project Proposal Breaking the Brand of Rhino Horn in Vietnam
Project Proposal Breaking the Brand of Rhino Horn in Vietnam Lynn Johnson, PhD This document outlines a potential approach to tackling the rapidly rising demand for rhino horn in Vietnam, the primary market driving a recent spike in rhino killings in South Africa. Last year 668 rhinos (2.7% of the total population) were killed in South Africa, compared with an average of 12 per year between 1990 and 2007. With strong anti-poaching measures already in place, it would appear that only addressing the demand side will provide the breakthrough needed to protect the future of the rhino. The analysis of the key consumers that have been identified as driving Vietnamese demand implies that taking well established campaign and marketing strategies perfected by Western media to target aspirational consumers will likely work with appropriate cultural adjustments. This work has been undertaken with the support of friends and colleagues for the Melbourne Vietnamese community. It remains a work in progress until a hosting organization with a large international footprint can be found. With thanks to: An and Tuyen Without their support and research this work could not have been created. Contact Information: Lynn Johnson [email protected] +61 418 124 660 (mobile) Melbourne, Australia Lynn Johnson, PhD [email protected] Executive Summary This document outlines a potential approach to tackling the rising demand for rhino horn in Vietnam, the primary market driving a recent spike in rhino killings in South Africa. Last year alone 668 rhinos (2.7% of the total population) were killed in South Africa, compared with an average of 12 per year between 1990 and 2007. -
Country Briefs 2011
Briefing Your Country ISP 2011 ASIA North Asia (The People’s Republic of) China (Cont.) “Delicious” in Mandarin Chinese: 好吃 (“fei chang hao chi”) or (The People’s Republic of) China 美味 (“mei wei”) Contributed by YangYi Food(s) and Drink(s): Dumplings (jiaozi); All kinds of dimsum; Cao, Haotian Wang, Spring rolls; Rice dumplings (zong zi); Fried rice; Rice cakes; Yang Zhang, Hongshan Congee; Peking duck; Green tea; Moon cakes; Soy milk; Fermented Liu, Li Guan, Yingtong and distilled alcoholic beverages; Hot pot; Steamed buns; Pork with Xie, Haisu Wang, soy sauce; Flower teas; Ginger tea; Huntun; Red pork; Steamed fish; Yangming Li, and Jian Black plum juice; White wine; Yuanxiao; Twice-cooked pork (hui Zhang guo rou); Ma po tofu; Beijing duck and Shandong pancakes in Capital: Beijing Northern China; Small steamed buns, Beef soup, Tangyuan, and Baozi in Southern China; Noodles Population: 1.3 billion Traditional Music: Chinese (i.e. Beijing, Sichuan) opera; Religion(s): Taoism; Buddhism; Christianity; Catholicism; Atheism Instrumental (i.e. bamboo flute, guzheng, erhu [a two-stringed Political Leader(s): Chairman/President Hu Jingtao; Xi Jingping; bowed instrument with a lower register than jinghu], dizi, pipa, Premier Wen Jiabao; Wu Bangguo yangqin); Kuaiban (快板); Revolutionary songs (all government workers are required to sing these songs on important Communist- Language(s): Mandarin Chinese; Cantonese; Other regional dialects party related days); Folk music; Ancient bell and drum music; The depending on the city Moon Over a Fountain; Mountain Stream; Saima (instructed by Erhu); Jasmine “Hello” in Mandarin Chinese: 你好 (“ni hao”) “Goodbye” in Mandarin Chinese: 再 (“zai jian”) 1 Briefing Your Country ISP 2011 (The People’s Republic of) China (Cont.) Hong Kong (Cont.) Sport(s): Table tennis (i.e. -
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ß∏nh gi∏ c∏c ch≠¨ng tr◊nh ph∏t tri”n trong khu v˘c trung Tr≠Íng S¨n An Assessment of Development Initiatives in the Central Truong Son Landscape B∏o c∏o sË 3 Central Truong Son Initiative Report No.3 AN ASSESSMENT OF DEVELOPMENT INITIATIVES IN THE CENTRAL TRUONG SON LANDSCAPE Compiled by Aylette Villemain Tran Kim Long Herbert Christ Bach Tan Sinh Nguyen Thanh Hai Do Duc Tho Central Truong Son Initiative Report No. 3 Hanoi, 2003 The opinions expressed in this document represent those of the authors and editors. They do not necessarily reflect the opinions of WWF. The designation of geographical entities in this document and the presentation of the material do not imply any expression on the part of the authors, editors, or WWF concerning the legal status of any country, territory or area or its authorities, or concerning the delineation of its frontiers and boundaries. The authors, editors, and WWF take no responsibility for any misrepresentation of material that may result from the translation of this document into any other language. Published by WWF Indochina Copyright© 2003 WWF Publication License No:___________ Reproduction of any part of this publication for educational, conservation, and any other non-profit purposes is authorized without prior permission from the copyright holder, provided that the source is fully acknowledged. Reproduction for resale or other commercial purposes is prohibited without prior written permission from the copyright holder. Suggested citation: Villemain, A., Christ, H., Nguyen Thanh Hai, Tran Kim Long, Bach Tan Sinh and Do Duc Tho. -
Sa Huynh Jar-Burial Sites and Ornaments
18 The Sa Huynh Culture in Ancient Regional Trade Networks: A Comparative Study of Ornaments Nguyen Kim Dung Research on the Sa Huynh culture (ca 2500–1980/1800 BP) has been ongoing for more than a century, since the Sa Huynh site was discovered and excavated by French archaeologists in 1909. Hundreds of Sa Huynh jar-burial sites have been discovered from the coastal plains to the inland highlands and offshore islands in Central and Southern Vietnam. Numerous significant ritual objects and ornaments have been recovered in association with the jar burials and provide evidence for the wide geographic distribution of trading contacts across Southeast Asia during the Sa Huynh Period. This paper focuses on a comparative study of ornaments manufactured from semi-precious stone, metals and glass recovered from Sa Huynh jar-burial sites with those from contemporary sites across Southeast Asia and demonstrates how Sa Huynh society played a significant role in regional trade networks during the Iron Age. Introduction During the early Iron Age (ca. 2500–1900/1800 BP), Vietnam was geographically divided by three well-known cultures: Dong Son in the north, Sa Huynh occupying the central regions and Oc Eo in the south. The cultural influence of Sa Huynh extended from Hue in the north to the northern fringes of the Mekong Delta in the south (Dong Nai Province and Ho Chi Minh City), and from the coastal plains to the interior highlands (Pham 2009; Lam 2011). Trade and exchange networks extended from the Sa Huynh region of influence, not only to their Dong Son and Oc Eo neighbours, but more broadly across Southeast Asia (SEA). -
Spotify in Finnish and Vietnamese Markets
UNIVERSITY OF VAASA SCHOOL OF MANAGEMENT Thi Anh Thu Khong CUSTOMER PERCEIVED VALUE IN FREEMIUM BUSINESS MODEL Case study: Spotify in Finnish and Vietnamese markets Master`s Thesis in Economics and Business Administration Master’s Programme in Strategic Business Development VAASA 2019 1 TABLE OF CONTENTS page TABLE OF FIGURES AND TABLES 5 ABSTRACT: 7 1. INTRODUCTION 9 1.1. Freemium as a research phenomenon 9 1.2. Research gap 10 1.3. Research purposes and research question 12 1.4. Research approach and structure 13 2. LITERATURE REVIEW 16 2.1. The state of music industry 16 2.2. Freemium business model 19 2.2.1. Definition of key concepts 19 2.2.2. Freemium business model definition 22 2.2.3. Benefits and drawbacks of freemium business model 25 2.2.2. Summary of freemium business model 26 2.3. Customer perceived value 27 2.3.1. Uni-dimensional approach to customer perceived value 27 2.3.2. Multi-dimensional approach to customer perceived value 30 2.3.3. The nature of customer perceived value 33 2.2.2. Summary of customer perceived value concept 35 2.4. Synthesizing theoretical framework 36 3. RESEARCH METHODOLOGY 41 3.1. Research approach 41 3.2. Research method 42 3.3. The case study 43 3.4. Sampling 45 3.5. Conducting interviews 50 3.3. Data analysis 52 4. CUSTOMER PERCEIVED VALUE IN SPOTIFY 53 4.1. Finnish customer perceived value 53 4.1.1. Key findings from Finnish market 53 4.1.2. Key value dimensions 55 4.1.2.1.