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TV18 LAUNCHES NEWS18 INDIA Leverages Indiacast's Distribution

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TV18 LAUNCHES NEWS18 INDIA Leverages Indiacast's Distribution ! For !Immediate !Release !! !! ! ! ! ! ! ! !!!!!!!!!! June !13, !2013 ! ! TV18 !LAUNCHES !NEWS18 !INDIA ! Leverages !IndiaCast’s !distribution !strengths !to !debut !the !first !ever !! South !Asian !News !Channel !in !the !UK !! ! TV18 !Broadcast, !India’s !premier !news !and !entertainment !network, !today !announced !the !launch !of !‘News18 !India’, !a!24 Rhr ! television !news !channel !designed !to !give !global !audiences !a!window !into !the !world’s !largest !democracy. !News18 !India !will !be ! distributed !in !the !UK !and !other !International !markets !by !IndiaCast, !a!strategic !joint !venture !between !TV18 !and !Viacom18 !and ! one !of !India’s !largest !multi Rplatform !content !aggregators. !! Following !the !entry !into !UK, !News18 !India !will !be !launching !across ! the !globe !including !key !diaspora !markets !such !as !the !US, !Canada, !Middle !east !and !Australia. !! ! Being !a!part !of !one !of !India’s !most !respected !news !stables !across !television !and !digital !media, !News18 !India !is !well Rpositioned ! to ! set ! a! new ! benchmark ! amongst ! South ! Asian ! media ! offerings ! globally. ! Led ! by ! some ! of ! the ! most ! credible ! faces ! in ! Indian ! journalism, !News18 !India !is !being !produced !by !the !same !award !winning !editorial !team !that !runs !TV18’s !market !leading !news ! services. !! ! Network18 ! Group, ! owner ! of ! TV18 ! and ! one ! of ! India’s ! largest ! media ! companies, ! is ! home ! to ! some ! of ! the ! country’s ! most ! influential !news !brands !including !the !nation’s !most !awarded !English !news !channel !(CNN RIBN), !No.1 !English !and !Hindi !business ! channels ! (CNBC RTV18 ! &! CNBC ! Awaaz) ! and ! a! suite ! of ! market ! leading ! digital ! brands ! in ! the ! current ! affairs ! &! opinion ! and ! financial ! news ! spaces ! (ibnlive.com, ! moneycontrol.com, ! firstpost.com). ! Cumulatively, ! the ! news ! services ! of ! the ! group ! reach !! out !to !more !than !100 !million !viewers !on !an !average !every !month !and !the !group’s !digital !news !brands !attract !over !18 !million ! unique !visitors !on !an !average !every !month, !according !to !TAM !and !comScore !respectively. ! ! Unlike ! other ! Indian ! news ! services ! available ! in ! international ! markets ! which ! are ! essentially ! re Rtransmissions ! of ! the ! local ! domestic !channels !in !India, !News18 !will !offer !a!dynamic !and !customized !blend !of !programming !that !reflects !the !interests !and ! needs !of !the !large !and !highly !engaged !diaspora !spread !across !the !globe. !!! ! Through !a!power !packed !format !including !bulletins, !news !feature !shows, !exclusive !interviews !and !rich !graphics, !News18 !India ! will !deliver !a!wide !gamut !of !content !spanning !general !and !business !news. !From !the !latest !in !politics !and !current !affairs !to !the ! inside ! track ! in ! Bollywood, ! from ! the ! latest ! trends ! in ! the ! economy ! to ! the ! top ! newsmakers, ! the ! channel ! will ! be ! a! one Rstop ! destination ! for ! all ! the ! latest ! from ! the ! sub Rcontinent. ! Program ! schedules ! will ! also ! reflect ! the ! day ! part ! viewing ! habits ! of ! respective !markets, !thereby !ensuring !greater !relevance !and !impact !for !audiences. !! ! Commenting !on !this, !Raghav !Bahl, !Founder !&!Editor, !Network18 !said !“India’s !resurgence !on !the !world !stage !is !evident !from ! the !almost !insatiable !global !interest !in !its !present !as !well !as !its !future. !This !presents !a!compelling !opportunity !to !deliver !a! service !that !fulfills !this !need !in !a!relevant !manner !and !News18 !India !is !our !answer” ! ! Adding !further, !B. !Sai !Kumar, !Group !CEO, !Network18 !commented !“We !believe !that !apart !from !mass !entertainment, !news ! can !be !another !major !growth !driver !for !good !quality !Indian !content, !if !it !is !distilled !well !for !global !audiences. !News18 !India !is !a! pioneering !and !innovative !service !designed !to !do !so !and !in !the !process !bring !the !best !in !Indian !journalism !to !households ! around !the !world !in !a!unique !way” ! ! Speaking !on !this !development, !Rajdeep !Sardesai, !Editor RIn RChief, !IBN !Network !said !“It !is !an !honour !and !a!delight !to !be !part ! of !the !launch !of !News18 !India !in !the !United !Kingdom !and !bring !India's !most !credible !and !formidable !news !network !to !a!global ! audience. !At !a!time !when !the !world !is !watching !India, !we !hope !to !be !the !world’s !window !into !India” ! ! ! ! ! ! ! ABOUT TV18 The Network18 Group is a media and entertainment company with interests in television, internet, films, digital commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels R CNBC RTV18, CNBC Awaaz, CNBC RTV18 Prime HD, CNN RIBN, IBN7 and IBN RLokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen R and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi Rplatform ‘content asset monetization’ entity which drives domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com .
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