Introduction
INTRODUCTION In September 2020, Luca De Meo, announced the creation of Alpine F1 Team, a renaissance of Groupe Renault’s F1 team, one of F1’s most historic and successful teams. Already recognised for its records and successes in endurance and rallying, the Alpine name naturally finds its place in the high standards, prestige and performance of Formula 1. The Alpine brand, a symbol of sporting prowess, elegance and agility, will be designated to the chassis and pay tribute to the expertise that gave birth to the A110. It is part of Groupe Renault’s strategy to clearly position each of its brands. For Alpine, this is a key step to accelerate the development and influence of the brand. Renault remains an integral part of the team, with the hybrid power unit retaining its Renault E-Tech moniker and unique expertise in hybrid powertrains. Luca De Meo, CEO Groupe Renault: “It is a true joy to see the powerful, vibrant Alpine name on a Formula One car. New colours, new managing team, ambitious plans: it’s a new beginning, building on a 40-year history. We’ll combine Alpine’s values of authenticity, elegance and audacity with our in- house engineering & chassis expertise. That’s the beauty of racing as a works team in Formula 1. We will compete against the biggest names, for spectacular car races made and followed by cheering enthusiasts. I can’t wait for the season to start.” Alpine Today and Tomorrow As part of Groupe Renault’s strategic plan ‘Renaulution’, Alpine unveiled its long-term plans to position the brand at the forefront of Groupe Renault’s innovation.
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