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Education Chicago International Television Festival The Chicago International Film Festival October 10-21, 2018 SPONSORSHIP OPPORTUNITIES 1 The Chicago International Film Festival is the longest running competitive film festival in North America. The Festival is a celebration of cinema which includes film premieres, tributes to stars and directors, and signature red-carpet events. Internationally renowned for its excellence in showcasing the finest in U.S. and world cinema, the Chicago International Film Festival offers attendees the opportunity to experience the innovative works of first-time filmmakers alongside renowned masters while also previewing the season’s top award contenders. Cinema/Chicago, the presenting organization of the Chicago International Film Festival, is a 501(c)3 nonprofit arts and education organization dedicated to fostering better communication between people of diverse cultures through the art of moving image. 2 3 RECEPTIONS & SPECIAL EVENTS Page 12 OUR AUDIENCE The Chicago International Film Festival’s loyal audience represents one of the most sought-after markets in the U.S., one that is A high profile way to promote your brand through rich in diversity and backgrounds. red carpet events, receptions, and experiences. The Festival represents a prime opportunity to speak to a valuable and influential market segment: YEAR-ROUND ATTENDANCE ON-SITE ACTIVATIONS 75,000+ Page 13 ATTENDANCE AT THE FESTIVAL Engage directly with festival-goers, filmmakers and Non-Binary Prefer Not to Identiy 55,000+ African American influencers by creating pop-up activations. Asian 1% 1% 7% 7% Latino 5% Aged Other NICHE FILM PROGRAMS 18-34 3% Page 14 14% Aged 35-54 Sponsor film programs to connect with specific 25% audiences and target your brand message. Male Female 44% Aged 65+ Caucasian 54% 35% Aged 55-64 78% 25% AWARD NAMING Page 15 Opportunity to have your organization associated with a Festival award, e.g. Audience Choice Award. GENDER AGE ETHNICITY % % % BRAND RECOGNITION & PROMOTION 85 have completed 72 of the Festival audience 90 attend monthly EDUCATION post-secondary education. resides in Chicago. cultural events. Page 15 Opportunities for print and digital advertising on various Festival signage, printed programs, social media and website. 53rd Chicago International Film Festival FESTIVAL HIGHLIGHTS (October 12-26, 2017) highlights: SPONSORSHIP OPPORTUNITIES EDUCATION PROGRAM feature-length fiction and documentary films World, North American, and and 55 short films representing 55 countries. U.S. premieres. Page 16 An opportunity to support our Education Program, which includes 140 75 free screenings for Chicago Public School students. filmmakers from over 35 countries, who participated in post-screening discussions, free public panels, tributes, conversations, and Industry Days events that gave Festival audiences an insight into their work and the artistic process. YEAR-ROUND PROGRAMS 230+ Panels, master classes, pitch sessions and industry events Page 17 screenings and organized by the Festival were held at the AMC River East 21 panels presented. Target your support by sponsoring different theaters and Embassy Suites Chicago. Cinema/Chicago events throughout the year. 356 Recent Festival films going on to win awards include: Moonlight, La La Land, Lady Bird, The Shape of Water, Three Billboards outside Ebbing Missouri, Arrival, Son of Saul, Birdman, and many more. Data gathered from surveys collected at the 53rd Chicago International Film Festival in 2017. 4 5 PUBLICITY The 2017 Festival accredited 145 media professionals and outlets including television, radio, print, online and photographers. 76% of coverage came from local and regional outlets, 23% from national outlets. Over Resulting in over 475articles and 175,000,000earned coverage pieces impressions COVERAGE INCLUDED TV RADIO PAPER WEB CLTV ABC Radio Chicagoist A.V. Club Screen Magazine Univision (national) The Chicago Reader AMovieGuy.com TheMovieBlog.com WBBM-TV (CBS) WBBM-AM Chicago Sun-Times ChicagoMag.com The Times Weekly WFLD-CHI (FOX) (News/Talk) Chicago Tribune Cinefile.com Variety WGN-TV (WGN) WBBM-FM (CHR) Hoy DNAinfo Agenda (Georgia) WLS-CHI (ABC) WBEZ-FM (NPR) Michigan Avenue HollywoodChicago TeleSUR (Venezuela) WMAQ-CHI (NBC) WGN-AM Newcity Hollywood Reporter Iran Daily WTTW-TV (PBS) (News/Talk) Red Eye Huffington Post Kuaibo (China) WLS Radio Time Out Chicago Reel Chicago Tehran Times (national) Windy City Times RogerEbert.com Telam (Argentina) WXRT-FM (Rock) Screen International 6 7 MARKETING The Festival generates awareness through different media, including: traditional advertising (television, radio, print, digital, out of home), grassroots marketing, and digital marketing. The Festival builds a strong social media presence and reaches PUBLICATIONS across the city with the extensive distribution of the Festival Schedule and Sneak Preview brochures. Estimated Paid Estimated Owned Social Media Estimated Earned/Editorial impressions: impressions: impressions: impressions: Approx. FESTIVAL SCHEDULE Distribution: 150,000 15,700,384 828,270 1,294,497 175,00,000 © This complimentary must-have guide to the Festival is distributed to the Festival’s Based on the 2017 Chicago International Film Festival mailing list and throughout Chicago where culturally-minded residents and tourists shop, dine, and attend events. 75,000 copies are inserted into the Sunday New York Times and other select publications. CHICAGOFILMFESTIVAL.COM ster design by Edwin Smeenge Edwin by design ster 1 DIGITAL ASSESTS Po SOCIAL MEDIA: WEBSITE: Facebook Twitter Instagram Sessions Returning Visitors OFFICIAL PROGRAM BOOK 261,000 43% Distribution: 1,500 LIKES FOLLOWERS FOLLOWERS Page Views: New Visitors The Program Book is distributed to Festival filmmakers, © VIP guests, high-level members, sponsors, film distributors, Likes45,000 Followers21,500 Followers3,250 920,000 57% and studios as well as at international festivals such as Unique Users: Berlin and Cannes. This publication is also available for 45,000 21,500 3,250 purchase by the general public. Impressions Impressions Post Likes 168,000 CHICAGOFILMFESTIVAL.COM 1 1,615,000 1,675,000 15,000 Email Subscribers: Smeenge Edwin by design Poster 50,000 8 9 THE CHICAGO INTERNATIONAL FILM FESTIVAL 2017 FESTIVAL QUICK FACTS: FESTIVAL PROGRAM FESTIVAL AUDIENCE FILMS UNDER CONSIDERATION: ATTENDEES: 5,500 55,000+ OFFICIAL FILM SELECTIONS: AGES: 195 50% 35-64 FILM SCREENINGS: COLLEGE EDUCATED: 350 85% COUNTRIES REPRESENTED: FROM CHICAGO: 55 72% FILMMAKERS IN ATTENDANCE: ATTEND MONTHLY CULTURAL EVENTS: 200 90% STAR-STUDDED OPENING NIGHTS In attendance (l-r): Reginald Hudlin, Sterling K. Brown, Paula Wagner, Jessie Smollett, “Festivals are so important, because they show to the world, they show to Marina Squerciti, Chadwick Boseman, and Josh Gad. distributors, they show to an audience, they show to critics movies that don’t necessarily otherwise get a chance.” – Helen Mirren, Oscar®-winning Actress Chicago International Film Festival 2017 Honoree 10 11 SPONSORSHIP OPPORTUNITIES ON-SITE ACTIVATIONS RECEPTIONS & SPECIAL EVENTS Create displays and sampling opportunities to build brand awareness, engage with attendees, and promote your product. A high-depth profile way to promote your brand through red carpet events, receptions and experiences. BRAND RECOGNITION AND PROMOTION FESTIVAL PREVIEW EVENT • Branding and advertising opportunities to maximize your marketing objectives. September 2018 • Sponsor logo and promotion included in Festival Schedule (150K printed and distributed). Attendance: 300+ guests • Sponsor ad in collectible Festival Program Book (1,500 printed and distributed). Held three weeks prior to the Festival, the Preview event gives VIP guests a sneak peek at the Festival’s full line-up • Sponsor logo included on daily e-newsletters (sent to 50K+ subscribers). of films, special presentations, guests in attendance, special events, and more. A reception immediately follows the preview. • Sponsor logo on Festival advertising. • Newsletters, e-blasts, social media, website recognition. OPENING NIGHT October 10, 2018 | AMC River East Attendance: 1000+ guests Opening Night kicks off the Chicago International Film Festival with a premiere of a highly anticipated film with CUSTOM PACKAGES special guests in attendance. An Opening Night reception will follow the film presentation. All opportunities are highly customizable to maximize exposure and meet your marketing objectives. TRIBUTES The Festival pays tribute to celebrated artists at these special events, which include clips showcasing the remarkable work of the honoree, an intimate one-on-one conversation and/or film, and an award presentation. FESTIVAL FILMMAKERS LOUNGE “We grew up on this film festival. It was one of the ways we had access to First 10 days of the Festival, October 11-20, 2018 European film. We hope that it continues for many many years” Attendance: 1,000 guests – Lana Wachowski, Writer/Director Located on-site at the Festival, the Filmakers Lounge hosts filmmakers, industry members, press and VIPs for nightly gatherings as well as networking opportunites, meet-and-greets, press interviews, and after-parties. The Matrix, Cloud Atlas, V for Vendetta AWARDS NIGHT October 19, 2018 | AMC River East 21 Attendance: 200 guests Filmmakers, industry members, and VIP guests come together at Awards Night for the Awards Presentation and Reception to honor and celebrate the winners of the Festival’s various competitions. BLACK PERSPECTIVES TRIBUTE AND RECEPTION October 20, 2018 | AMC River East 21 Attendance: 250 guests
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