The Chicago International Film Festival October 10-21, 2018
SPONSORSHIP OPPORTUNITIES 1 The Chicago International Film Festival is the longest running competitive film festival in North America. The Festival is a celebration of cinema which includes film premieres, tributes to stars and directors, and signature red-carpet events. Internationally renowned for its excellence in showcasing the finest in U.S. and world cinema, the Chicago International Film Festival offers attendees the opportunity to experience the innovative works of first-time filmmakers alongside renowned masters while also previewing the season’s top award contenders.
Cinema/Chicago, the presenting organization of the Chicago International Film Festival, is a 501(c)3 nonprofit arts and education organization dedicated to fostering better communication between people of diverse cultures through the art of moving image.
2 3 RECEPTIONS & SPECIAL EVENTS Page 12 OUR AUDIENCE The Chicago International Film Festival’s loyal audience represents one of the most sought-after markets in the U.S., one that is A high profile way to promote your brand through rich in diversity and backgrounds. red carpet events, receptions, and experiences. The Festival represents a prime opportunity to speak to a valuable and influential market segment:
YEAR-ROUND ATTENDANCE ON-SITE ACTIVATIONS 75,000+ Page 13 ATTENDANCE AT THE FESTIVAL Engage directly with festival-goers, filmmakers and Non-Binary Prefer Not to Identiy 55,000+ African American influencers by creating pop-up activations. Asian 1% 1% 7% 7% Latino 5% Aged Other NICHE FILM PROGRAMS 18-34 3% Page 14 14% Aged 35-54 Sponsor film programs to connect with specific 25% audiences and target your brand message. Male Female 44% Aged 65+ Caucasian 54% 35% Aged 55-64 78% 25% AWARD NAMING Page 15 Opportunity to have your organization associated
with a Festival award, e.g. Audience Choice Award. GENDER AGE ETHNICITY
% % % BRAND RECOGNITION & PROMOTION 85 have completed 72 of the Festival audience 90 attend monthly EDUCATION post-secondary education. resides in Chicago. cultural events. Page 15 Opportunities for print and digital advertising on various Festival signage, printed programs, social media and website. 53rd Chicago International Film Festival FESTIVAL HIGHLIGHTS (October 12-26, 2017) highlights: SPONSORSHIP OPPORTUNITIES EDUCATION PROGRAM feature-length fiction and documentary films World, North American, and and 55 short films representing 55 countries. U.S. premieres. Page 16 An opportunity to support our Education Program, which includes 140 75 free screenings for Chicago Public School students. filmmakers from over 35 countries, who participated in post-screening discussions, free public panels, tributes, conversations, and Industry Days events that gave Festival audiences an insight into their work and the artistic process. YEAR-ROUND PROGRAMS 230+ Panels, master classes, pitch sessions and industry events Page 17 screenings and organized by the Festival were held at the AMC River East 21 panels presented. Target your support by sponsoring different theaters and Embassy Suites Chicago. Cinema/Chicago events throughout the year. 356 Recent Festival films going on to win awards include: Moonlight, La La Land, Lady Bird, The Shape of Water, Three Billboards outside Ebbing Missouri, Arrival, Son of Saul, Birdman, and many more.
Data gathered from surveys collected at the 53rd Chicago International Film Festival in 2017.
4 5 PUBLICITY The 2017 Festival accredited 145 media professionals and outlets including television, radio, print, online and photographers. 76% of coverage came from local and regional outlets, 23% from national outlets.
Over Resulting in over
475articles and 175,000,000earned coverage pieces impressions
COVERAGE INCLUDED
TV RADIO PAPER WEB CLTV ABC Radio Chicagoist A.V. Club Screen Magazine Univision (national) The Chicago Reader AMovieGuy.com TheMovieBlog.com WBBM-TV (CBS) WBBM-AM Chicago Sun-Times ChicagoMag.com The Times Weekly WFLD-CHI (FOX) (News/Talk) Chicago Tribune Cinefile.com Variety WGN-TV (WGN) WBBM-FM (CHR) Hoy DNAinfo Agenda (Georgia) WLS-CHI (ABC) WBEZ-FM (NPR) Michigan Avenue HollywoodChicago TeleSUR (Venezuela) WMAQ-CHI (NBC) WGN-AM Newcity Hollywood Reporter Iran Daily WTTW-TV (PBS) (News/Talk) Red Eye Huffington Post Kuaibo (China) WLS Radio Time Out Chicago Reel Chicago Tehran Times (national) Windy City Times RogerEbert.com Telam (Argentina) WXRT-FM (Rock) Screen International
6 7 MARKETING The Festival generates awareness through different media, including: traditional advertising (television, radio, print, digital, out of home), grassroots marketing, and digital marketing. The Festival builds a strong social media presence and reaches PUBLICATIONS across the city with the extensive distribution of the Festival Schedule and Sneak Preview brochures.
Estimated Paid Estimated Owned Social Media Estimated Earned/Editorial impressions: impressions: impressions: impressions: Approx. FESTIVAL SCHEDULE Distribution: 150,000
15,700,384 828,270 1,294,497 175,00,000 © This complimentary must-have guide to the Festival is distributed to the Festival’s Based on the 2017 Chicago International Film Festival mailing list and throughout Chicago where culturally-minded residents and tourists shop, dine, and attend events. 75,000 copies are inserted into the Sunday New York Times and other select publications.
CHICAGOFILMFESTIVAL.COM ster design by Edwin Smeenge Edwin by design ster 1 DIGITAL ASSESTS Po
SOCIAL MEDIA: WEBSITE: Facebook Twitter Instagram Sessions Returning Visitors OFFICIAL PROGRAM BOOK 261,000 43% Distribution: 1,500 LIKES FOLLOWERS FOLLOWERS Page Views: New Visitors The Program Book is distributed to Festival filmmakers,
© VIP guests, high-level members, sponsors, film distributors, Likes45,000 Followers21,500 Followers3,250 920,000 57% and studios as well as at international festivals such as Unique Users: Berlin and Cannes. This publication is also available for 45,000 21,500 3,250 purchase by the general public. Impressions Impressions Post Likes 168,000 CHICAGOFILMFESTIVAL.COM 1 1,615,000 1,675,000 15,000 Email Subscribers: Smeenge Edwin by design Poster 50,000
8 9 THE CHICAGO INTERNATIONAL FILM FESTIVAL 2017 FESTIVAL QUICK FACTS:
FESTIVAL PROGRAM FESTIVAL AUDIENCE
FILMS UNDER CONSIDERATION: ATTENDEES: 5,500 55,000+
OFFICIAL FILM SELECTIONS: AGES:
195 50% 35-64
FILM SCREENINGS: COLLEGE EDUCATED: 350 85%
COUNTRIES REPRESENTED: FROM CHICAGO: 55 72%
FILMMAKERS IN ATTENDANCE: ATTEND MONTHLY CULTURAL EVENTS: 200 90% STAR-STUDDED OPENING NIGHTS In attendance (l-r): Reginald Hudlin, Sterling K. Brown, Paula Wagner, Jessie Smollett, “Festivals are so important, because they show to the world, they show to Marina Squerciti, Chadwick Boseman, and Josh Gad. distributors, they show to an audience, they show to critics movies that don’t necessarily otherwise get a chance.” – Helen Mirren, Oscar®-winning Actress Chicago International Film Festival 2017 Honoree
10 11 SPONSORSHIP OPPORTUNITIES ON-SITE ACTIVATIONS RECEPTIONS & SPECIAL EVENTS Create displays and sampling opportunities to build brand awareness, engage with attendees, and promote your product. A high-depth profile way to promote your brand through red carpet events, receptions and experiences. BRAND RECOGNITION AND PROMOTION FESTIVAL PREVIEW EVENT • Branding and advertising opportunities to maximize your marketing objectives. September 2018 • Sponsor logo and promotion included in Festival Schedule (150K printed and distributed). Attendance: 300+ guests • Sponsor ad in collectible Festival Program Book (1,500 printed and distributed). Held three weeks prior to the Festival, the Preview event gives VIP guests a sneak peek at the Festival’s full line-up • Sponsor logo included on daily e-newsletters (sent to 50K+ subscribers). of films, special presentations, guests in attendance, special events, and more. A reception immediately follows the preview. • Sponsor logo on Festival advertising. • Newsletters, e-blasts, social media, website recognition. OPENING NIGHT October 10, 2018 | AMC River East Attendance: 1000+ guests Opening Night kicks off the Chicago International Film Festival with a premiere of a highly anticipated film with CUSTOM PACKAGES special guests in attendance. An Opening Night reception will follow the film presentation. All opportunities are highly customizable to maximize exposure and meet your marketing objectives. TRIBUTES The Festival pays tribute to celebrated artists at these special events, which include clips showcasing the remarkable work of the honoree, an intimate one-on-one conversation and/or film, and an award presentation. FESTIVAL FILMMAKERS LOUNGE “We grew up on this film festival. It was one of the ways we had access to First 10 days of the Festival, October 11-20, 2018 European film. We hope that it continues for many many years” Attendance: 1,000 guests – Lana Wachowski, Writer/Director Located on-site at the Festival, the Filmakers Lounge hosts filmmakers, industry members, press and VIPs for nightly gatherings as well as networking opportunites, meet-and-greets, press interviews, and after-parties. The Matrix, Cloud Atlas, V for Vendetta AWARDS NIGHT October 19, 2018 | AMC River East 21 Attendance: 200 guests Filmmakers, industry members, and VIP guests come together at Awards Night for the Awards Presentation and Reception to honor and celebrate the winners of the Festival’s various competitions. BLACK PERSPECTIVES TRIBUTE AND RECEPTION October 20, 2018 | AMC River East 21 Attendance: 250 guests Since 1992, the Festival has paid tribute to a notable African-American director or actor/actress who has made a significant impact on the film industry. A reception immediately follows the presentation. INDUSTRY DAYS A four-day conference held during the Festival, Industry Days serves as the central hub for Chicago-based and visiting filmmakers to connect with and learn from industry experts through panels, workshops, master classes and networking events. MEET THE FILMMAKER “Meet the filmmakers” roundtable events during the Festival give audiences and film students opportunities to get an in-depth look into the stories and craft behind each filmmaker and film. CLOSING NIGHT October 21, 2018 | AMC River East 21 | Attendance: 400 guests Attendance: 250 guests The Festival concludes with the presentation of a high profile film with the director and/or actor in attendance. A cocktail reception immediately follows the film presentation.
12 13 SPONSORSHIP OPPORTUNITIES continued NICHE FILM PROGRAMS Sponsor film programs to connect with specific audiences and target your brand message. CINEMAS OF THE AMERICAS SPECIAL PRESENTATIONS This program highlights the vibrant work of emerging and established filmmakers from South and CentralAmerica, The first look at the year’s most highly anticipated films and cinema classics. Mexico, and the Caribbean. INTERNATIONAL FEATURE FILM COMPETITION CITY & STATE Representing a wide variety of styles and genres, these outstanding international films compete for the Festival’s top This collection of stellar films from Chicago and Illinois celebrates the talents and creativity of the local honor, the Gold Hugo, and other awards. filmmaking community. NEW DIRECTORS COMPETITION INTERNATIONAL COMEDY This selection of U.S. premieres by first and second-time directors celebrates the spirit of discovery and innovation upon From bawdy and dark to satire and slapstick, the films in this program represent all forms of comedy at their best. which the Festival was founded. REELWOMEN DOCUMENTARY COMPETITION AND DOCUMENTARY PROGRAM This program celebrates the depth of talent of dynamic female filmmakers from around the world. This program of compelling documentary films from around the world displays the power of real-life storytelling. U.S. INDIES OUT-LOOK COMPETITION These independent films represent the freshest and most innovative narratives in U.S. filmmaking today. These LGBTQ-themed films exhibit artistic perspective on sexuality and identity and compete for the Q Hugo Award. WORLD CINEMA SHORT FILM COMPETITION A mix of classical narratives and stylish new innovations, this program offers a snapshot of the contemporary A robust collection of films that highlight the artistry and craft of the short format. Best Narrative and Best Documentary cinematic landscape from around the world. winners are eligible for Oscar® consideration. AFTER DARK Cinema’s underworld of horror and fringe films from some of the most exciting genre artists from across the globe. AWARD NAMING An opportunity to have your organization associated with a prestigious, internationally recognized Festival award. Possibilities BLACK PERSPECTIVES range from best film in each competition (International Feature, New Directors, Documentary, Out-Look, Short Films) to This program celebrates the richness of African-American filmmaking and the diversity of cinemas from black the Audience Choice Awards. cultures around the world. The Audience Choice Award is chosen via ballot by the Festival’s 55,000 audience members for the Best English Language Feature, Foreign Language Feature, Documentary Feature, and Short Film.
14 15 EDUCATION YEAR-ROUND EDUCATION SCREENINGS CHICAGO INTERNATIONAL TELEVISION FESTIVAL At Cinema/Chicago, we recognize that film is a powerful tool to expose audiences to diverse cultures, viewpoints, and MARCH subject matter. Since 1992, our year-round Education Screenings program has brought a broad spectrum of films to Held annually, this three-day festival celebrates the art of television productions and commercials from around more than 7,000 Chicago Public School students each year. the world. Featuring screenings, panel discussions, and award presentations, the Television Festival honors the creativity and craft of Television’s brightest minds. At twice monthly screenings during the school year and weekdays during the Chicago International Film Festival, students have the opportunity to engage with world-class cinema and interact with filmmakers, film subjects, and cultural experts in post-screening discussions. Bus transportation, study guides, and curriculum support is provided to students CINEYOUTH FESTIVAL and educators free of charge. APRIL The CineYouth Festival celebrates the work of filmmakers under the age of 22 and encourages youth creativity with public screenings of official selections, workshops, discussions, and a one-day, hands-on filmmaking TOTAL # OF TOTAL # OF TOTAL # OF GRADES CPS STUDENTS SCREENINGS SCHOOLS challenge. Free and open to the public. 7,000 21 63 6-12 INTERNATIONAL SCREENINGS MAY-OCTOBER In partnership with the City of Chicago and various consulates and cultural organizations, the International Screenings program is a unique 18-week free public event that casts a spotlight on a national cinema each week by presenting films not widely available in the U.S. Discussions with film critics and cultural experts engage audiences following screenings. Free and open to the public.
“Being at the Chicago International Film Festival, it really reminds me that I haven’t made my ‘Lawrence of Arabia’ yet – I haven’t made my ‘Grapes of Wrath’ yet. It makes me hungry. I will go home from here with a healthy appetite to keep working.” – Steven Spielberg, Oscar®-winning Director Chicago International Film Festival 2006 honoree
16 17 PAST SPONSORS & PARTNERS Select sponsors and partners 2012-2017
AARP Illinois Film Office Conrad Chicago Academy of Motion Picture Arts KIND JW Marriott Chicago and Sciences Lagunitas Park Hyatt Chicago Allstate Landrover The Whitehall Hotel For more information on AMC Independent Lincoln Motors theWit sponsorship opportunities, contact: American Airlines National Endowment Bloomberg Philanthropies for the Arts MEDIA PARTNERS CAROL FOX & ASSOCIATES Buick State Farm Chicago Reader Office: 773.327.3830 Chicago Architecture Biennial Stella Artois Chicago Magazine Chicago Department of TIAA Chicago Sun-Times Lisa Ostrenga Cultural Affairs and Special Events Tribeca Flashpoint College CS [email protected] Chicago Film Office TV5 Monde Michigan Avenue Magazine Chicago Line Cruises Wansas Tequila NCM Carol L. Fox Columbia College Chicago Wintrust WBBM Radio [email protected] DePaul University WBEZ91.5 Effen Vodka HOTEL PARTNERS WTTW11 Carly Leviton HBO ACME WXRT [email protected] Illinois Arts Council Agency Ambassador Chicago www.chicagofilmfestival.com | #chifilmfest
@chifilmfestival @chifilmfest @chifilmfest
18 19 Presents
54th Chicago International Film Festival • Chicago International Television Festival CineYouth Festival • Year-Round Education Program International Screenings Program
www.chicagofilmfestival.com 20