Wm. Wrigley Jr. Company Investor Presentation First Quarter 2005

Home , Bubble Tape, Doublemint, Extra (gum), Juicy Fruit, Orbit (gum), Skittles (confectionery)

April 27-29, 2005 New York, Boston First Quarter Volume +17% Index 175 148 133 129 120

2001 2002 2003 2004 2005 First Quarter 2005 Highlights

• Strong volume shipment growth around the globe –North America +6% – EMEAI +16% – Asia +42% – Latin America +69% First Quarter Sales +17% Millions of Dollars 950 812 672 599 556

2001 2002 2003 2004 2005 North America

• North America sales up 7% – U.S. sales up 5% • Strong performance of Orbit, Orbit White and Extra • Despite lapping last year’s first quarter launch of Eclipse mints – Canada sales up 28% • Shipment volume growth • Currency Asia Region

• Sales up 39% – China • Extra in new bottle packaging •Doublemint – Vietnam and Taiwan • Approximately a third of the sales gain from Joyco EMEAI Region

• EMEAI sales up 16% – Strong double-digit growth in Eastern and Central Europe • Russia, Ukraine and Poland – Joyco contributed slightly over one third of sales gain – Currency also made favorable contribution First Quarter Earnings Per Share +18% Dollars .58 .49 .43 .38 .36

2001 2002 2003 2004 2005 First Quarter 2005 Highlights

• Gross Margins increased to 56.6% – 20 basis point improvement – Positive contribution from lower product costs, offset by current margins on Joyco products Global Confectionery Overview

• Gum and sugar confectionery represent approximately $55 billion of the estimated $118.8 billion global confectionery business

Non-Chocolate, Sugar Confectionery 33%

Gum 13%

Chocolate 54%

Source: National Confectioners Association: World Confectionery Report and Export Handbook Global Confectionery Overview

• 2004 year over year dollar sales increased across all product segments

Total Confectionery +10%

Gum +11.2%

Chocolate +10.4%

Non-chocolate confectionery +8.8%

Source: National Confectioners Association: World Confectionery Report and Export Handbook Global Confectionery Sales Growth

Region Percent of Percent Change Global Sales 2004 vs. 2003 Western Europe 38.8% +15.0% Eastern Europe 8.3% +8.8% North America 24.1% +2.5% Latin America 8.2% +11.6% Asia Pacific 15.0% +8.4% Australasia 2.3% +26% Africa & ME 3.3% +8.9%

Source: National Confectioners Association: World Confectionery Report and Export Handbook Top 10 Global Confectionery Geographies

Geography Approximate Percent of

Almost 3X bigger World Total than next leading geography USA 23.1% Germany 8.5% UK 7.7% Japan 7.1% Russia 4.6% France 4.3% China 3.9% Italy 3.8% Brazil 3.0% Mexico 2.5%

Source: Euromonitor International – The World Market for Confectionery, 2004 U.S. Confectionery Business

• Ex Convenience and Wal-Mart, IRI estimated total U.S. confectionery market at 10.4 billion • Confectionery sales through FDMX up 1.6% 2004 vs. 2003 • But these numbers are not complete: – Non-traditional and untracked retail outlets are responsible for an increasingly larger percentage of candy sales – Convenience stores represent a large portion of gum sales – Dollar stores are the fastest growing retail segment in the U.S. – Wal-Mart continues to outperform retailers in general • Confectionery business is stronger than reported numbers would indicate

IRI data for 52 week s ended Dec. 26, 2004 How important is confections to Retailers?

Confections is purchased by On average, consumers spend 98% $80 per year of all households on the Confections Category

This is more than… This is more than…

Milk 97% Fresh Produce $74 Fresh Bread 97% Cereal $74 Fresh Produce 96% Cheese $71 Soup 95% Dry Dog Food $66 Cereal 95% Regular Cola $61 Eggs 94% SS Juice $58

Source: AC Nielsen, Homescan Panel – A ll O utlets, C Y2003 Confections is a top 10 category in all major retail channels

r ank Grocery Drug Mass SuperCenter Club Dollar Convenience CARBONA TED CARBONA TED 1 BEVERA GES CONFECTIONS CONFECTIONS BEVERAGES CONFECTIONS CONFECTIONS CIGARETTES HOUSEHOLD 2 MILK VITAMINS CIGARETTES CONFECTIONS CIGA RETTES CLEA NER FOODSERVICE FZ DINNE R S / CA RBONATED LAUNDRY LA UNDRY 3 ENTREES BEVERA GES PET SUPPLIES MILK DETERGENT DETERGENT PKG BEVERAGES HOME HEA LTH 4 COLD CEREA L CA RE/KITS DIA PERS DOG FOOD VITAMINS SA LTY SNA CKS BEER FRESH BREA D & CA RBONATED FOOD & TRASH GENERA L 5 ROLLS CIGARETTES VITAMINS SALTY SNACKS BEVERA GES BAGS MERCHANDISE INTERNAL FZ DINNERS/ 6 SALTY SNACKS A NA LGES ICS DOG FOOD ENTREES TOILET TISSUE COOKIES CONFECTIONS ICE LA UNDRY 7 CREA M/S HERBET SKIN CA RE DETERGENT COLD CEREAL FZ POULTRY SOAP SALTY SNACKS 8 NATURA L CHEESE HAIR COLORING TOILET TISSUE PET SUPPLIES SALTY SNACKS TOILET TISSUE OTHER TOBA CCO CA RBONA TED FRESH BREA D & SNACK BARS/ FLUID MILK 9 SOUP BA TTERIES BEVERAGES ROLLS GRA NOLA BA RS BATTERIES PRODUCTS GA STRO. - PKG SWEET 10 CONFECTIONS TABLETS TIGHTS/SOCKS VITA MINS DOG FOOD VITA MINS SNACKS

Confections is a Routine, or Destination category in all major channels.

Source: IRI Cross-Channel Differentiation Study, Dollar Sal es May 2003/C-Store: 2004 NACS State of the Industry Wrigley has grown through both new item innovation and strong base business

Total US Gum/Mint/Strips sales in 2004 up approximately 3% vs YA

$103

$56 $47

$21 $16 $11 $11 $10 $5 $6

-$38 -$54

Wrigley G/M/S Cadbury G/M/S Hershey G/M/S* Kraft G/M/S

Total Business Base Business 2004 New Items Dollar Growth 2004 vs. YA ($MM)

Source: IRI InfoScan, Total US FDMxC – YTD ending 11/ 21/ 04 * Includes Liquid Ice data for FDMx ), C-Store is not available Flavor variety is a key factor for consumers and critical to new product success 2 of the top 3 “Purchase Drivers” for Gum Consumers focus on FLAVOR 1. Longer Lasting Flavor 2. More Flavor Options 3. Better Packaging

Source: Spencer Hall/ Wrigley Gum & Mint Exploratory Qualitative Research

• Studies of successful new product launches stress that offering FLAVOR VARIETY for a brand is a critical success factor for a new item’s future!

• “Variety stimulates and sustains consumer interest and broadens product appeal”

• “Offering a full line of different flavors… is a critical success factor for many Food Pacesetters (i.e. Successful new products)”

Source: IRI New Product Pacesetters 2002

Source: Gallup St udy, 2002 Meeting consumer needs

•New Offerings from Wrigley in Second Half of the Year – Across 4 brands •Orbit • Juicy Fruit • Hubba Bubba • Eclipse – Addressing both adult and kid consumers Orbit has contributed nearly 7X the absolute dollar sales growth of any other Sugarfree brand

FDMxC Dollar Share of Sugarfree Gum FDMxC Dollar Growth of Sugarfree Gum

Source: IRI FDMxC - 52 weeks ending 11/ 21/ 04 Dollar Chg vs YAG -FDMxC YTD ending 11/21/04 Orbit has grown to the # 2 brand in Gum in less than 4 years and is still the fastest growing brand in the category

Total Orbit Brand FDMxC Dollar Share of Total Gum

$ $ Share Growth Rank Rank FDMxC #2 #1

Food #2 #1 Drug #2 #1 Mass-x #1(tie) #1 C-Store #2(tie) #1

Source: IRI FDMxC 12 Weeks endi ng 11/ 23/01, 12/ 22/ 02, 12/21/ 03, 11/21/ 04 Bubblemint & Cinnamint have provided incremental sales to the already growing Orbit brand

FDMxC Trended Dollar Sales

Source: IRI FDMxC 25 qua dweeks ending 11/21/ 04 Introducing… Orbit Sweet Mint & Orbit Citrusmint

Single Serve Offerings • Unique Sweet Mint and Citrusmint flavors • 14 tab individual package • Suggested retail price of $0.99

3 Pack Multi-Pack Offerings • Suggested retail price of $2.29 New Orbit White represents a quarter of all dental gum

Dollar Share of Dental Gum FDMxC

Source: IRI FDMxC 12 Weeks endi ng 11/ 21/04 The sales from New Orbit White have been incremental to the Whitening Gum segment Orbit White Adds Incremental Sales to Whitening

ACN FDMxC Dollar Sales

$M M 8

6 Whitening ex Orbit WhiteORBIT WHITE GM

4 4 W EEK S 4 W EEK S 4 W EEKS 4 WEEKS 4 W EEKS 4 WEEKS 4 W EEKS 4 WEEKS 4 W EEKS 4 WEEKS 4 WE EKS 4 WEEKS 4 WEEKS ENDING ENDING ENDING ENDING ENDING ENDING ENDING ENDING ENDING ENDING ENDING ENDING ENDING 03/20/04 04/17/04 05/15/0 4 06/12/04 07/10/04 08 /07/04 09 /04/04 10 /02/04 10 /30/04 11/27/04 12/25/04 01/22/05 02/19/05 Introducing… Orbit White Bubblemint

Single Serve Offerings • Available in great tasting Bubblemint flavor – with appearance enhancing speckles, a key driver of purchase preference! • 12 pellet single serve blister pack at a Suggested Retail Price of $0.89

3 Pack Multi-Pack Offerings • 3 Pak will have a Suggested Retail Price of $1.99 Juicy Fruit is an iconic brand and leads the charge among fruit-flavored gum based on dollar sales

Fruit-Flavored Gum accounts for more than $150 million in retail sales

All Other Brands Juicy Fruit Juicy Fruit is the #1 contributor to Fruit-flavored gum growth

Almost $50MM Total Fruit-Flavored Gum Growth in 2004

Juicy Fruit contributed 35% of Total Fruit-flavored Gum growth in 2004

All Other Fruit Gums Juicy Fruit

Source: IRI FDMxC Year To Date ending 11/21/ 2004 Juicy Fruit is #1 in unaided brand awareness

• #1 Fruit-flavored Gum (Dollar and Unit Sales)

• #1 Un-Aided and Total Brand Awareness (all Gum brands)

• #1 Past Week Usage among Tweens (all Gum brands)

Source: IRI 52 weeks endi ng 11/21/04 and Brand Monitor Sept – Dec 2004 Juicy Fruit pellets were highly incremental to the brand and ignited overall growth

$4 Millions $3

$0 July 2003 Nov 2004

Juicy F ruit Stick D ollar Sales ( $MM ) Juicy Fruit Pellet Dollar Sales ($MM)

Source: IRI FDMxC 4 weeks ending 11/ 21/2004 Introducing… Juicy Fruit Tropikiwi Kick

Mu lt i P ack • Suggested retail of $1.99

Single Serve • 12 pellets per unit • Suggested retail of $0.89 The Hubba Bubba brand has grown nearly 30% vs. YA

FDMxC Dollar Share of Kids Targeted Gum FDMxC Dollar Growth of Kids Targeted Gum +11%

+ 11% All Other 35% Hubba Bubba 21% + 29%

Skittles Gum 7% Bubblicious - 3% - 13% 21% Bubble Yum 16% Total KTG Hubba Bubba Bubblicious Bubble Yum Skittles Gum

$1.1MM from lay down bags @ Halloween

Source: IRI FDMxC - 12 weeks ending 11/21/04 Kids basics

• New and improved flavors are the #1 purchase driver of gum among kids 7-17

• New Flavor 62% • Improved flavor 62% • Sale 60% • Instant Win 59% • In-pack give-away 51% • New form of gum 49%

Sourc e: 2004 Kids N ews St udy Introducing… Hubba Bubba Max Cherry-Lemonade

5 Piece Pack • Unique blended Cherry-Lemonade flavor • 5 chunks per package • Suggested retail of $0.49

10 Piece Pack • Suggested retail of $ 0.89 Hubba Bubba Max Cherry Lemonade

• Nationally Supported Marketing Plan –TV –Print – Online –In-store – Consumer Sampling Bubble Tape has the #1 selling Kids Targeted Gum item, and 2 in the top 5

Total F DMxC Do llar Sa le s

Bubble Tape Orig $16.1MM

Bubbl ici ous Stbrry $9.6MM

Bubbl ici ous $9.0MM Wtrmln

Bubble Y um Orig $6.3MM

Bubble Tape Sr $6.1MM Apple

Source: IRI Total US FDMx, 52 weeks ending 11/21/ 04 Introducing… Bubble Tape Triple Treat

Triple Treat provides true innovation & variety • Triple Treat combines Strawberry, Watermelon and Blueberry flavors • The unique blend of v isible flavor crystals provides a three-in-one flavor combination that looks and tastes unlike anything else on the market • Provides additional flavor variety to the #1 Kids Targeted Gum brand

Triple Treat is available in Single Serve size • 6 feet of gum tape per package, 12 packages per box • Suggested retail of $0.89 Eclipse is a “power” brand in Gum/Mints/Strips

Extra Gum Total Trident Total Orbit Tota l Eclip s e Total Total Tota l Ice Tic Ta c Mints J uicy Fruit Winterfresh Gum G/M/S De ntyne Altioids Br e ak er s Gum Gum G/M/S G/M/S

Source: IRI FDMxC 12 weeks endi ng 11/ 21/ 2004 Eclipse Mints have driven dollar sales growth

Total Mints Growth

Eclipse 87%

Eclipse

Dollar Sales

Eclipse All Other Brands

Source: IRI FDMxC YTD ending 11/21/ 2004; Mints dollar sales is a cume of data beginning 1/ 1/04 a nd ending 11/21/ 04 and does not compare dollar sales versus year ago Eclipse is incremental to the mint segment

Eclipse Mints Source of Volume

Increased New Mint Mint Buyers Consumption 26% 19%

Brand Switching 55%

Source: IRI Multi-outlet panel, Total US FDM, 24 weeks endi ng 6/6/ 2004 Introducing… Eclipse Mints Cinnamon Flavor

Available in 50 Mint Tin • Same unique Eclipse packaging • Suggested retail of $1.49 Eclipse Mints delivers on 3 of the top- ranking attributes for breath fresheners superior breath freshening intense flavor portability / convenience Packaging drives mint purchase intent and Eclipse rates highly with consumers 90% of Mint users rate it as Important when buying Mints!

% of consumers saying “Eclipse Mints Package is…” after In-Home Use

Reusable 85%

Easy to Handle 84%

Durable 80%

Portable/convenient 78%

Unique 74%

After in-home use: • 60% of consumers said Eclipse Mints’ unique tin increased their purchase interest • 41% of consumers cited Packaging as a driver for purchase interest

Source: CPIHUT January 2003, Gallup St udy 2002 Introducing… New and Improved Eclipse Lemon Burst

• Re-formulated to broaden consumer appeal

• More zest… ¾ More lemon flavor ¾ Better taste ¾ Signature Eclipse cooling

• Package graphics will feature a new look

POWERFULPOWERFUL FRESHFRESH BREATHBREATH

Mata el mal aliento

http://www.wrigleyseclipse.com

Wrigley named Best in Class! Wrigley is proud to be named as Progressive Grocer’s 2003 and 2004 “Category Captain Best of Class” award winner for the Candy and Gum Category

We continue to strive for excellence! Three-peat to be proud of

• Wal-Mart vendor of the year in the confectionery category for the third year in a row Just announced… Vendor of the Year – Consumables for Target

• Target has recognized Wrigley as the best of the best against CPG companies like P&G, Coke, Pepsi, etc.