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LATEST RELEASES New Beers That Hit the Market Last Week LATEST RELEASES New beers that hit the market last week. BREWERS CORNER How COVID-19 is effecting consumers and brewers. SAVE OUR BREWERIES Buy direct from the brewery to help them survive. ISSUE6 SIX March 30th 2020 What's Up? No apologies again this week as our newsletter is packed with FREE adverts from breweries with their online shop details and emergency plans. New beer releases dropped substantially last week as the pandemic really started to bite and are likely to reduce further in the coming weeks as brewers finish canning what they have in their fermentation tanks. Every tap room has closed but most breweries are still selling their beers online. It is our duty as Craft Beer lovers to help support them by buying as much as we can! If your local brewery or retailer are not featured yet, please suggest to them that they reach out us, to claim their COMPLETELY FREE advert next week, and every week until the madness subsides. Buying directly from the brewery is a huge boost to their bottom line. Now is not the time to be buying beer from the supermarkets! Great independent beer needs your support to survive! Visit this site to find out where you can obtain well-crafted beer online or to collect – it’s a great resource! https://www.beerishere.org/ LATEST CRAFT BEER RELEASES W/C 23rd MARCH 2020 Pilot Beer Amber Jamm 4.9% Red Ale Classic amber ale packed with Enigma hops. Track Brewing Co. What Could Go Wrong? 10% TIPA Collab with Green Cheek and Highland Park. Packed with Citra and Strata hops. Polly’s Brew Co. ‘Oh My’ 5.8% Pale Ale Citra and Sabro pale ale that is massive on pineapple, coconut, and creamy tropical fruit flavours. Howling Hops Brewing Co. Passing by 5.7% Red Ale A red ale that is all caramel, nuts and pine. Pressure Drop The Eleventh Variation 7.4% NEIPA Collab with Stigbergets Bryggeri. Eleventh Variation is a hyper-juicy NEIPA, featuring Citra and Mosaic cryo hops for maximum fruity goodness. Unity Brewing Co. Look Around You 6.4% IPA Collab with Track. Soft IPA clocking in at 6.4%, dry hopped with a luscious amount of Cashmere, El Dorado and Cryo Amarillo. Unity Brewing Co. Prinzen Köln Style Lager 4.6% Lager A crisp, clean, and refreshing top-fermented lagerbier hopped with Huell Melon for a bit of extra fruitiness. Two Tribes Brewing Heatwave 6.9% Kveik IPA An apricot IPA brewed with Kveik yeast.. Signature Brew Pink Vinyl 4.6% Fruited Sour Gose High fidelity black cherry and raspberry with a crackle of sea salt and a hit of hibiscus. Burnt Mill Brewery Gardens of Green DIPA 8% DIPA Amarillo, Wai-iti, Citra, Mosaic, Galaxy, Idaho, Moutere and Nelson. Presenting tropical fruits in the aroma and flavours of guava and papaya leading to a refreshing bitter finish. Gipsy Hill Brewing Co. Sun Trap 6.5& IPA Brewed with new hop variety Bru-1 alongside Simcoe. Huge ripe stone fruits aroma and clean citrus flavours. Deya Brewing Co. Magazine Cover 4.2% Session IPA Crispy yet soft Session IPA with Mosaic and Simcoe hops. Buxton Brewery Rotpunkt 7.5% Red IPA Rich in colour and flavour and aroma. Dry-hopped with Citra and Simcoe and combined with a complex malt bill to make a great IPA. Burnt Mill Brewery Great Bitter Lake 8% West Coast DIPA Lean malt profile. Additions of Columbus and Citra hops in the Whirlpool. Centennial, Simcoe, Mosaic and Idaho-7 combine in the dry hop for fresh citrus and pine aromas. Left Handed Giant Brewing Intrinsic Value 11% Imperial Stout Collab with Highland Park. Imperial stout with blueberry and vanilla. Fierce Beer Black DIPA 8.3% Black DIPA This Black DIPA is a flavour combo of roasty dark malts lots of hops. Simcoe, Yellow Sub, Centennial, Columbus and Chinook for a balanced mix of pine, citrus and tropical notes. Burnt Mill Brewery Cascade – Reflection Series 6.2% IPA This West Coast inspired IPA showcases Cascade hops from both the US & Australia highlighting and celebrating the diversity in taste and aroma that can be achieved from a single varietal grown over two continents. Northern Monk West Coast Routes – 20.02 Mark Newton 6.5% IPA Collab with Apex Brewing. West Coast IPA that’s packed with Simcoe, Amarillo, Columbus and Citra. Wander Beyond Brewing Mini City Of Gold 3% Table Brewing Mini City of Gold is a highly sessionable version of their 5% Milkshake IPA. A creamy 3% base beer is charged with El Dorado and Azacca hops before being infused with vanilla. Arundel Brewery Next Level Apple Crumble PA 6.2% IPA This limited edition beer features Sussex grown apples with cinnamon and vanilla to create a dessert like sessional IPA. Cloudwater Brewing Co. Crop Year 2019 Single Hop IPA 6% IPA Made with hand selected 2019 Amarillo hops from Yakima chief hops. Juicy tangerine and navel orange up front, followed by red grapefruit, blackcurrant leaves and earthy notes. The Beer Fridge Podcast are a group of beer enthusiasts making their way through the incredible craft beer scene. Listen to what the guys like and dislike as they pick their beers of the week. Joined by some of the UK's leading breweries and craft beer enthusiasts, its bring pub banter and craft beer straight to you. https://podcasts.apple.com/gb/podcast/beer-fridge- podcast/id1423388212 or wherever else you listen to podcasts Upcoming guests on the Podcast… Drop Project Brewing Brewers Eye Beer App Stewart Brewing BREWERS CORNER Miscellaneous Beery Stuff It has been practically a full-time job in the past two weeks, keeping up with the intersection of Legal, Political and Health & Safety advice coming out from all angles. The Society of Independent Brewers (SIBA) are being very proactive with their communications and are publishing their almost daily information emails to their website, so that they can be accessed by non-members as well. https://www.siba.co.uk/coronavirus-covid-19-latest-advice-guidance-for-brewers/ Meanwhile, in the USA, Brewbound are hosting a free Webinar entitled Navigate the Industry Response to COVID-19 Thursday 2nd April starting at 10am UK time. This should be just over two hours of interesting content featuring Dogfish Head Founder Sam Calagione, as well as several other US Craft Brewing Industry Leaders. https://www.brewbound.com/events/brewtalksvirtual20 Analysts Discuss Consumer Shifts Caused By COVID-19 This is an interesting, and somewhat sobering video interview with two US Analysts (and craft beer fans) from Rabobank, talking about what they see as the impact and the opportunities that present themselves to Craft Breweries with the current situation, as well as what the World will look like afterwards. It does end on some quite positive notes! https://www.brewbound.com/news/rabobank-analysts-discuss-consumer-shifts-caused-by-covid-19-e- commerce-opportunities-and-more EMERGENCY PLAN GUIDANCE FOR BREWERS We have been impressed with the creativity and innovation being displayed by our Industry. If you need some inspiration, here is a handy guide to what the Breweries in the State of Oregon, USA are offering: https://www.beervanablog.com/beervana/2020/3/18/Buying-Guide-to-Oregon-Beer General consensus seems to be that breweries should be thinking seriously about: • Local Delivery Service • Selling Gift Cards • Extending opening hours for off-sales Breweries who are in at least a semi-urban location could implement a delivery service, at a reasonable cost. However, care is needed to ensure the recipient is over the legal drinking age. Another good idea is selling Gift Cards in a range of values, valid for taproom credit for 12 months from date of issue. No need for any fancy gift card designs or complicated workflow - just an email containing a receipt and a serial number will suffice. (As an added bonus, this is a great way to obtain the email addresses of customers!) A simple list behind the counter that is amended as vouchers are used is quite sufficient. To facilitate customer’s desire to buy take out cans and bottles and to avoid contact with others, opening hours may need to be extended. Going contactless and card only will also avoid the risk of cash changing hands. (Obviously payments over £30 will still require a PIN entry) There are several UK Taprooms offering significant discounts to NHS and Emergency Services workers, and also to other society groups who are either being called upon to provide extra public service or have been significantly impacted by the current situation. The Beervana Blog (based in Oregon, USA) continues to publish almost daily articles, aggregating the collective experiences of the vast number of Craft Breweries in the State. Lots of great 1st party accounts of what is working, and what isn’t. https://www.beervanablog.com/home EMERGENCY PLANS OF THE WEEK Each week in this section we will highlight the Emergency Plan(s) that have particularly caught our eye for their creativity or generosity. Huge props to Cloudwater this week for throwing their weight behind the public gratitude towards the NHS, by promoting a 25% discount for NHS Staff, as well as providing all customers with the opportunity to by £1 tokens with every order, which contribute towards free cases of beer that will be shipped to NHS workers! https://www.instagram.com/p/B-ICWuoHJVB/ Credit to the creativity of the Signature Brew Team, who have two brilliant promotions running at the moment! Pub In A Box - Which includes a selection of beers, with glassware, snacks, a music quiz and exclusive playlists curated by music journalists to accompany the beers themselves.
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