Journal of Tourism Insights Volume 6 Issue 1 Article 3 2015 Exploring Foodie Segmentation Carol S. Kline Appalachian State University,
[email protected] Jerusha Greenwood California Polytechnic State University - San Luis Obispo,
[email protected] Leah Joyner Carolina Farm Stewardship Association,
[email protected] Follow this and additional works at: https://scholarworks.gvsu.edu/jti Part of the Leisure Studies Commons Recommended Citation Kline, Carol S.; Greenwood, Jerusha; and Joyner, Leah (2015) "Exploring Foodie Segmentation," Journal of Tourism Insights: Vol. 6: Iss. 1, Article 3. Available at: https://doi.org/10.9707/2328-0824.1049 Available at: https://scholarworks.gvsu.edu/jti/vol6/iss1/3 This Article is brought to you for free and open access by ScholarWorks@GVSU. It has been accepted for inclusion in Journal of Tourism Insights by an authorized editor of ScholarWorks@GVSU. For more information, please contact
[email protected]. Exploring Foodie Segmentation Cover Page Footnote We would like to acknowledge the Pittsboro/Siler City Convention & Visitor Bureau, Terra Vita Event, and the Uptown Charlotte Market in North Carolina and Central Coast Grown in California for their assistance in data collection. This article is available in Journal of Tourism Insights: https://scholarworks.gvsu.edu/jti/vol6/iss1/3 Kline et al.: Exploring Foodie Segmentation Exploring Foodie Segmentation INTRODUCTION Researchers have investigated the activities, motivations, and outcomes of the culinary tourist, and have theorized certain segments of culinary travelers (Boniface, 2003; Mitchell, Hall & McIntosh, 2000). Many of these segments are defined by varying levels of interest in engaging in culture, heritage, and authenticity through food (Boniface, 2003; Johnston & Baumann, 2009).