Western Oregon University Digital Commons@WOU Honors Senior Theses/Projects Student Scholarship 6-1-2018 Hispanic Advertising and Higher Education: Using Advertising to Encourage Hispanic Enrollment at WOU Leslie Martinez Western Oregon University,
[email protected] Follow this and additional works at: https://digitalcommons.wou.edu/honors_theses Part of the Public Affairs Commons Recommended Citation Martinez, Leslie, "Hispanic Advertising and Higher Education: Using Advertising to Encourage Hispanic Enrollment at WOU" (2018). Honors Senior Theses/Projects. 166. https://digitalcommons.wou.edu/honors_theses/166 This Undergraduate Honors Thesis/Project is brought to you for free and open access by the Student Scholarship at Digital Commons@WOU. It has been accepted for inclusion in Honors Senior Theses/Projects by an authorized administrator of Digital Commons@WOU. For more information, please contact
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[email protected]. Hispanic Advertising and Higher Education Using Advertising to Encourage Hispanic Enrollment at WOU By Leslie K Martinez An Honors Thesis Submitted in Partial Fulfillment of the Requirements for Graduation from the Western Oregon University Honors Program Mr. David McDonald Associate Vice President for Public Affairs and Strategic Initiatives Thesis Advisor Dr. Gavin Keulks, Honors Program Director This very delayed thesis could not have been accomplished with the unwavering support of my academic mentors Gavin Keulks and Dave McDonald. Their patience and understanding through this process have been a primary reason I have been able to finally accomplish this milestone. I would also like to thank my friend Kelsey Rodriguez who painstakingly edited every word of this paper and provided encouragement along the way.