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  • Betty Crocker First Lady of Food
    Famous Food Icons Betty Crocker First Lady of Food Alison L. Eldridge, PhD, RD Suzanne C. Goodsell he is recognized by millions from the cookbooks that grace our kitchens and the cake mixes that S have helped us celebrate our lives. To many, Betty Crocker seems as familiar as a friend. We were raised on her recipes and enjoy the convenience of her Helpers, mixes, and frostings even today. Although she never was a real person, this American icon was ‘‘born’’ in 1921 and since then has become synonymous with helpfulness, trustworthiness, and quality in the kitchen. Who would believe Betty Crocker is 85 years old! Betty is Born The idea for Betty Crocker began with a Gold Medal 1955 flour promotion published in the Saturday Evening Post in 1921. Washburn Crosby Company, the forerunner of General Mills, offered consumers a flour sack pin cushion for correctly completing a jigsaw puzzle depicting a milling scene. Surprisingly, 30,000 finished puzzles were returned, along with hundreds of letters asking questions about baking. A savvy in-house advertising director leaped at the opportunity, convincing company leaders to invent a friendly woman to personally reply to each customer inquiry. The name ‘‘Betty’’ was chosen because it sounded friendly and wholesome. ‘‘Crocker’’ was added in honor of a recently retired director, William G. Crocker. To develop the distinctive Betty Crocker signature, an informal contest was held among female employees. The winning entry remains the basis of today’s Betty Crocker signature. Betty Crocker’s name was first used in print advertisements and on letters offering cooking and baking advice and then for company-sponsored regional cooking schools.
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  • Hearings Before the Select Committee on Nutrition and Human Needs of the United States Senate, Ninety-Third Congress, First Session
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  • Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America
    The Japanese Journal of American Studies, No. 21 (2010) Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America Ai HISANO* INTRODUCTION In 1932 the milling company General Mills, Inc. printed a recipe book- let entitled 15 Ways to a Man’s Heart “by Betty Crocker.” This twenty- four-page booklet introduced “fifteen simplified recipes” as a way to impress one’s husband and to reach his heart by cooking what he likes to eat.1 Since the early twentieth century, cookbooks and food advertise- ments have frequently exhorted women to associate food with love with phrases such as the “way to man’s heart is through his stomach.”2 In her book about food advertisements, Katherine J. Parkin contends that advertisers “consistently used the ‘food is love’ dictum to sanctify the connection between women and food.”3 In particular, women’s maga- zines, cookbooks, and advertisements articulated that food cooked at home was one of the most important ways to demonstrate one’s love. Many food companies presented their products as “homemade” foods to their female customers, even while these were becoming increasingly precooked and packaged from the late nineteenth century onward. By analyzing the romanticizing of homemade foods in the early twentieth- century United States, we can see how home cooking came to be Copyright © 2010 Ai Hisano. All rights reserved. This work may be used, with this notice included, for noncommercial purposes. No copies of this work may be distributed, elec- tronically or otherwise, in whole or in part, without permission from the author. *Graduate Student, University of Delaware 211 212 AI HISANO connected with a feminine way to express women’s affection for their families.
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    gen2007er annualal reportmills continuing growth contents 2 Letter to Shareholders | 6 Growth Drivers 18 Corporate Citizenship | 20 Corporate Directory | 22 Selected Financial Information 25 Financial Review | Back Cover: Shareholder Information General Mills at a Glance Net Sales by Division u.s. retail $8.5 billion in total Our U.S. Retail business segment includes the major market- 23% Big G Cereals ing divisions listed to the left. We market our products in a 22% Meals 19% Pillsbury USA variety of domestic retail outlets including traditional grocery 14% Yoplait stores, natural food chains, mass merchandisers and member- 13% Snacks ship stores. This segment accounts for 68 percent of total 8% Baking Products company sales. 1% Small Planet Foods Net Sales by Region international $2.1 billion in total We market our products in more than 100 countries outside 36% Europe the United States. Our largest international brands are Häagen- 29% Canada 22% Asia/Pacific Dazs ice cream, Green Giant vegetables and Old El Paso 13% Latin America Mexican foods. This business segment accounts for 17 percent of total company sales. Net Sales by bakeries and foodservice Customer Segment $1.8 billion in total We customize packaging of our retail products and market 48% Distributors/ them to convenience stores and foodservice outlets such as Restaurants schools, restaurants and hotels. We sell baking mixes and frozen 42% Bakery Channels dough-based products to super market, retail and wholesale 10% Convenience Stores/ Vending bakeries. We also sell branded food products to foodservice operators, wholesale distributors and bakeries. This segment accounts for 15 percent of total company sales.
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