Betty Crocker Complaint Dept
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Betty Crocker First Lady of Food
Famous Food Icons Betty Crocker First Lady of Food Alison L. Eldridge, PhD, RD Suzanne C. Goodsell he is recognized by millions from the cookbooks that grace our kitchens and the cake mixes that S have helped us celebrate our lives. To many, Betty Crocker seems as familiar as a friend. We were raised on her recipes and enjoy the convenience of her Helpers, mixes, and frostings even today. Although she never was a real person, this American icon was ‘‘born’’ in 1921 and since then has become synonymous with helpfulness, trustworthiness, and quality in the kitchen. Who would believe Betty Crocker is 85 years old! Betty is Born The idea for Betty Crocker began with a Gold Medal 1955 flour promotion published in the Saturday Evening Post in 1921. Washburn Crosby Company, the forerunner of General Mills, offered consumers a flour sack pin cushion for correctly completing a jigsaw puzzle depicting a milling scene. Surprisingly, 30,000 finished puzzles were returned, along with hundreds of letters asking questions about baking. A savvy in-house advertising director leaped at the opportunity, convincing company leaders to invent a friendly woman to personally reply to each customer inquiry. The name ‘‘Betty’’ was chosen because it sounded friendly and wholesome. ‘‘Crocker’’ was added in honor of a recently retired director, William G. Crocker. To develop the distinctive Betty Crocker signature, an informal contest was held among female employees. The winning entry remains the basis of today’s Betty Crocker signature. Betty Crocker’s name was first used in print advertisements and on letters offering cooking and baking advice and then for company-sponsored regional cooking schools. -
Here's Ration Relief! Finely, and Use for Rolling Chops Or
finely, and use for rolling chops or croquettes. W’heaties make a deli- cious crusty topping, too, for many different casserole dishes. Here’s Ration Relief! ? ? ? By BETTY CROCKER EARLY A. M. BACKER-UPPER! Lady of jn I tfflT.' First Food When your folks roll out, morn- T are having to cut down on cerenl* finnl value* tee nee cl (another B Vitamin), and iron. ings, they’ve been fasting for yOIcert ain foods you’ve boon serv- et'ery tingle tiny, in the diet. Good protein*, 100. Infact,the pro- around twelve hours or more. ing? There’ll a bright side to the ? * ? teins in a bowl of Wheatie* and milk Good Idea to break that fast with picture, however. Not all foods are # CONSIDER MEAT’S FOOD are as valuable as an etjual amount a nourishing whole wheat break- scarce. And you’re clever. You can VALUE. Some of moat’s nutrients of meat proteins! A bowl of Wheaties fast. Big cheery bowls of Wheat- figure out good substitutions. are provided by W heaties those with milkor cream isfinefor lunch or ies, with milkand fruit. Try this ? ? ? crisp toasted whole wheat flakes. supper, occasionally. It's satisfying, tomorrow: # CEREALS FOR INSTANCE. (A “whole grain” cereal that quali- ir * ? ('.hilled Orange Juice (ZerealHare plentiful. Ihey 'jenoi fies under Government's Nutrition #MEAT-EXTENDER,TOO. Add Wheaties with Milk or Cream rot inneil. Ami there* « valuable Food Rules.) Wheaties provide Wheaties to hamburger, or ground Toasted Cinnamon Rolls mntrish men t in whole grain Thiamine (Vitamin 13,), Niacin round steak. -
General Mills General Mills
Annual Report 2008 General Mills Continuing Growth Welcome to General Mills Net Sales by U.S. Retail Division U.S. Retail $9.1 billion in total Our U.S. Retail business segment includes the major marketing divisions 22% Big G Cereals listed to the left. We market our products in a variety of domestic retail 22% Meals outlets including traditional grocery stores, natural food chains, mass 19% Pillsbury USA merchandisers and membership stores. This segment accounts for 14% Yoplait 66 percent of total company sales. 13% Snacks 8% Baking Products 2% Small Planet Foods/Other Net Sales by International Region international $2.6 billion in total We market our products in more than 100 countries outside of the 35% Europe United States. Our largest international brands are Häagen-Dazs ice 27% Canada cream, Old El Paso Mexican foods and Nature Valley granola bars. This 23% Asia/Pacifi c business segment accounts for 19 percent of total company sales. 15% Latin America and South Africa Net Sales by Foodservice Bakeries And Foodservice Customer Segment We customize packaging of our retail products and market them to $2.0 billion in total convenience stores and foodservice outlets such as schools, restaurants 46% Bakery Channels and hotels. We sell baking mixes and frozen dough-based products to 45% Distributors/Restaurants supermarket, retail and wholesale bakeries. We also sell branded food 9% Convenience Stores/Vending products to foodservice operators, wholesale distributors and bakeries. This segment accounts for 15 percent of total company sales. Net Sales by Joint Venture Ongoing Joint Ventures (not consolidated) We are partners in several joint ventures. -
Participating Products ™
powered by For My School PARTICIPATING PRODUCTS ™ ANNIE’S® Minions Cereal Vanilla Vibe REFRIGERATED & DAIRY Nature Valley™ Oatmeal Baking Mix Nature Valley™ Baked Oat LAND O’LAKES® Butter Squares Cereal Bites Oui® by Yoplait® (4-6oz) Nature Valley™ Biscuits Cheesy Rice Nature Valley™ Granola Pillsbury™ Crescents Nature Valley™ Granola Cups Cookies Crunch Pillsbury™ Grands Protein One™ Bars Crackers Nature Valley™ Oat Clusters Pillsbury™ Cookies Nature Valley™ Snack Mix Fruit Snacks Nature Valley™ Protein Pillsbury™ Pizza and Nature Valley™ Wafers Granola Bars Crunchy Granola Pie Crust Nature Valley™ Packed Bars Graham Snacks Nature Valley™ Protein Yoplait® Go-GURT® and Pillsbury™ Soft Baked Bars Soft Baked ® Mac & Cheese Simply Go-GURT Yogurt Nature Valley™ Toasted ® Pasta Quinoa Rice Yoplait Go-gurt Dunkers WHOLESOME PANTRY Oats Muesli ® Pizza Bagels Yoplait Light & Original Wholesome Pantry Organic Oatmeal Crisp™ Pizza Poppers Fridge Packs (8ct) Peanut Butter Peanut Butter Chocolate ® Popcorn Yoplait Kids Yogurt Wholesome Pantry Organic Blasted Shreds™ Multipack Refrigerated Baked Goods Frozen Fruit Raisin Nut Bran Yoplait® Trix™ Yogurt Wholesome Pantry Organic Rice Pasta Chowder ® Reese’s Puffs Multipack Maple Syrup Rice Shell Pasta Rice Chex™ Yoplait® (4-6oz) Wholesome Pantry Almond Snack Mix Strawberry Toast Crunch™ Yoplait® Smoothie Milk Soup Total™ YQ® by Yoplait® Yogurt Trix™ Wheaties™ SHOPRITE BRAND BAKING ShopRite Frozen Appetizers Betty Crocker™ Baking Mixes FROZEN ShopRite Flexible Straws Betty Crocker™ Frosting Green Giant™ -
Oral History Interview with Charles H. Bell Minnesota Historical Society
JF: Today is October 2, 1998. The following interview is with Charles H. Bell, former chairman and president of General Mills, Inc. The interview was recorded in the Governor's Room of the Minneapolis Club in Minneapolis, Minnesota. The principal interviewer is James P. Shannon, former head of the General Mills Foundation, the Minneapolis Foundation, and of the National Council on Foundations. Also present at the interview were Nina Archabal, director of the Minnesota Historical Society, David Hartwell, head of Bellcomb Technologies Incorporated and the Belwin Foundation (and grandson of Charles Bell), David S. Wiggins, program manager at the Society's St. Anthony Falls Historic Site, and James E. Fogerty, head of the Society's Acquisitions & Curatorial Department. Fogerty recorded the interview. Bell JS: I was wondering about the correlative advantages of the radio station. I'm thinking this is the time of Sam Gale as a sales representative for General Mills. H. CB: Advertising. JS: There had been no advertising on radio before that, and I can remember--I was actually singing a jingle to myself in the car coming downCharles from home this morning. I think it was the first radio commercial that I can remember, thoughSociety maybe not the first one I've heard. We had one of these Philco radio sets that was called the cathedral type, it looks like a stained-glass window or a gothic arch.with The jingle was, "Won't you try Wheaties, the best breakfast food in the land. Won't you try Wheaties, Skippy never tires of them and neither will you, so just try Wheaties." That was new territory in sales, in advertising. -
General Mills' 2005 Annual Report
General Mills 2005 Annual Report General Mills at a Glance Selected Brands Cheerios, Betty Crocker, Wheaties, Pillsbury, Gold Medal, Hamburger Helper, Old El Paso, Totino’s, Yoplait, Green Giant, Progresso, Bisquick, Nature Valley, Cascadian Farm, Grands!, Chex Mix, Lucky Charms, Pop.Secret, Bugles, Total, Häagen-Dazs, Chex, Muir Glen, Fruit Roll-Ups, Gardetto’s, Kix, Colombo, Wanchai Ferry, Latina, La Salteña, Forno de Minas, Frescarini, Nouriche, Cinnamon Toast Crunch U.S. Retail Bakeries and International Joint Ventures Foodservice Our U.S. Retail business This segment of our We market our products in We are partners in several segment includes the business generates over $1.7 more than 100 countries out- joint ventures around the six major marketing divisions billion in sales. We customize side the United States.Our world. Cereal Partners listed below. We market our packaging of our retail prod- largest international brands Worldwide is our joint venture products in a variety of ucts and market them to are Häagen-Dazs ice cream, with Nestlé. We participate domestic retail outlets includ- convenience stores and food- Old El Paso Mexican foods, in four Häagen-Dazs joint ing traditional grocery stores, service outlets such as Green Giant vegetables and ventures, the largest of which natural food chains, mass schools, restaurants and hotels. Pillsbury dough products. is in Japan. And we are merchandisers and member- We sell baking mixes and This business segment partners with DuPont in ship stores. This segment frozen dough-based products accounts for 15 percent of 8th Continent, which produces accounts for 69 percent of to supermarket, retail and total company sales. -
CINEPLEX *Trademarks of General Mills © 2013 General Mills
CINEPLEX *Trademarks of General Mills © 2013 General Mills ® Cineplex Entertainment LP or used under license/ou utilisée sous licence Terms and Conditions Life Made Delicious – Free Movie Offer Promotional Site Free Movie Offer Promotion Terms and Conditions 1. Definitions: The following terms have the following meanings: (a) The term "Free Movie Offer" refers to the offer options described below, each of which may be obtained by purchasing one (1) or two (2) of the specially-marked General Mills Canada Corporation ("General Mills") brand products (“Participating Product(s)”) and then redeeming the Code or Codes found inside the Participating Product package for the Movie Offer Selections on the product packaging. The number of Codes required for each offer option is indicated in Section 2 below. General Mills’ Old El Paso* brand Dinner Kit products (“OEP Products”)are among those General Mills products which are participating in the Free Movie Offer. However, the OEP Products will not feature a code; they will feature a cut out coupon for a Free Movie Snack instead. (b) The term “Code” refers to the string of fourteen (14) numbers in this format XXXXXXXXXXXXXX, printed on the inside of the Participating Products. Each unique Code shall be redeemable for one (1) of the Movie Offer Selections outlined below. (c) The term “Movie Offer Selection” refers to the specific offer option featured on the Participating Products listed in section (e) below. (d) The term “Offer Period” refers to time period from approximately December 15, 2012 through February 15, 2013, during which the Participating Products will be available for purchase in retail stores nationwide and WHILE SUPPLIES LAST. -
Connecting with Employees and Prioritizing Work to Drive Company Purpose
Connecting with Employees and Prioritizing Work to Drive Company Purpose 11/11/2015 Agenda • Who is General Mills? • How the food industry is changing • How General Mills is changing to lead in the food industry • How we connect with our employees • How this affects our employees A Heritage of Innovation & Brand Building Yoplait U.S. licensing rights acquisition Betty Crocker to Yoplait are acquired created Cheeri Oats debut CPW joint venture launched Cadwallader Washburn builds first flour mill 1866 1869 1921 1924 1928 1941 1961 1977 1984 1990 2001 2011 2012 2013 2014 General Mills Häagen-Dazs goes stock trades international (Japan) Yoki acquisition Charles Pillsbury invests in first Wheaties General Mills Minneapolis mill launches as James Ford Bell completes purchase Whole Wheat Flakes Research Center opens of cross-town rival Pillsbury Our Brands General Mills at a Glance • One of the world’s largest food companies • Products marketed in more than 100 countries on six continents • 42,000 employees • $17.6 billion in fiscal 2015 net sales* *Consolidated net sales excludes $1.1 billion of joint venture sales Our Global Business Portfolio Changing Times in the Food Industry Our Strategic Framework Purpose We serve the world by making food people love Goal Create market leading growth to deliver top tier shareholder returns Consumer First: Deeply understand the needs and lives Strategy of our consumers and respond quickly to give them what they want Drive More Fund Reshape Portfolio Build Advantaged & Priorities From Core Our Future for Growth Agile Organization Values Key elements of Business Planning & Deployment (BP&D) Understand the key Build plan and Execute your plan inputs identify owner Sustain Prepare Prioritize Gather inputs. -
Produce Dairy Meat Canned Foods
Grocery List August 4, 2013 Price Chopper Produce Dairy Meat Canned Foods Frozen Hillshire Farm Polska Buy 10 Yoplait Greek Kielbasa, yogurt get $0.05 $2.49 /Gallon $0.75/2 Hillshire Farm Smoked Sausage Links, Yoplait Greek Yogurt Any RP 07-28-13 $1.00 $1.00/1 Hillshire Farm $1.68/lb. $1.00/5 Yoplait Greek Smoked Sausage Yogurt Cups, Links(DND) Any Newman’s Own Pasta Ben & Jerry’s Ice Green Peppers $1/5 Yoplait Greek RP 07-28-13 Sauce Cream Yogurt, Price Chopper $1.00/2 Hillshire Farm $2.00 BOGO FREE Yellow/Green eCoupon Smoked Sausage Links, Squash $1.00/5 Yoplait Greek Any (DND) – RP 07-28- 100 Yogurt (SS 06-23- 13 13) $1.00/2 Hillshire Farm Final Price: $0.60 Smoked Sausage (Buy 10 & use 2 $1 Product, Any (DND) – coupons and doublers) RP 07-28-13 Final Price: $1.74 Cadbury Ice Cream Bars Coffeemate Creamer $2.50 $3.00 $1.00/1 Cadbury Ice Cream Bars (Zip Code $0.55/1 Nestle Coffee- Lobster Tails 43211) Mate Liquid Or BOGO FREE Hunt's Canned $0.75/1 Blue Bunny Fresh Sweet Corn Powered Creamer Tomatoes Cadbury Ice Cream 6/$2.98 $0.75/2 Nestle Lobsters $1.00 Bars RP 06-02-13 Coffee-Mate Liquid Or $6.99/Lb. $1.00/1 Blue Bunny Powder Creamer Cadbury Ice Cream Products Bars RP- 06-02-13 Final Price: $1.90 Final Price: $.50 with Doubler Buy 5 Pillsbury Grands! Chef Boyardee Ravioli get $0.05/ gallon - $1.00 $0.50/4 Chef Pillsbury Grands! Boyardee Canned Biscuits $1.00 CAB Boneless Chuck Pasta, Cucumbers $0.40/2 Pillsbury Steak SS 08-04-13 $.68 Ea. -
Hearings Before the Select Committee on Nutrition and Human Needs of the United States Senate, Ninety-Third Congress, First Session
DOCUMENT RESUME ED 079 441 UD 013 658 TITLE Hearings Before the Select Committee on Nutrition and Human Needs of the United States Senate, Ninety-Third Congress, First Session. Nutrition Education--1973. Parts 3, 4, and 5--TV Advertising of Food to Children. Washington, D.C., March 5, 6, and 12, 1973. INSTITUTION Congress of the U.S., Washington, D. C. Senate Select Committee on Nutrition and Human Nec-s. PUB DATE Mar 73 NOTE 294p. AVAILABLE FROMSuperintendent of Documents, Government Printing Office, Washington, D.C. 20402 (Part 3--$0.73; Part 4--$0.60; Part 5--$0.70) EDRS PRICE MF-$0.65 HC-$ 9.87 DESCRIPTORS Administrative Problems; Child Care; Children; *Federal Aid; *Food Standards; *Government Role; *Nutrition; *Public Policy ABSTRACT - These hearings before the Senate Select Committee on Nutrition and Human Needs are organized in several parts (See UD 013 650 for Parts 1, 2, and 2A). The purpose of these hearings is to review the quality of advertising now being directed at children, and the health implications of that adve/#sing; as well as what steps can be taken to use television advealsing as a force for better nutrition education for the Nation's children. Part 3 has an opening statement by Senator McGovern. Testimony is heard from Dr. Jean Mayer, Professor of Nutrition, Harvard School of Public Health; Dr. Abraham E. Nizel, Assoc. Prof., School of Dental Medicine, Action for Childrens Television; Dr. James H. Shaw, Prof. of Nutrition, Harvard School of Dental Medicine; and Dr. Juan Navia, Senior Scientist, Institute of Dental Resdarch..Pat 4 has testimony from Mrs. -
Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America
The Japanese Journal of American Studies, No. 21 (2010) Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America Ai HISANO* INTRODUCTION In 1932 the milling company General Mills, Inc. printed a recipe book- let entitled 15 Ways to a Man’s Heart “by Betty Crocker.” This twenty- four-page booklet introduced “fifteen simplified recipes” as a way to impress one’s husband and to reach his heart by cooking what he likes to eat.1 Since the early twentieth century, cookbooks and food advertise- ments have frequently exhorted women to associate food with love with phrases such as the “way to man’s heart is through his stomach.”2 In her book about food advertisements, Katherine J. Parkin contends that advertisers “consistently used the ‘food is love’ dictum to sanctify the connection between women and food.”3 In particular, women’s maga- zines, cookbooks, and advertisements articulated that food cooked at home was one of the most important ways to demonstrate one’s love. Many food companies presented their products as “homemade” foods to their female customers, even while these were becoming increasingly precooked and packaged from the late nineteenth century onward. By analyzing the romanticizing of homemade foods in the early twentieth- century United States, we can see how home cooking came to be Copyright © 2010 Ai Hisano. All rights reserved. This work may be used, with this notice included, for noncommercial purposes. No copies of this work may be distributed, elec- tronically or otherwise, in whole or in part, without permission from the author. *Graduate Student, University of Delaware 211 212 AI HISANO connected with a feminine way to express women’s affection for their families. -
General Mills at a Glance
gen2007er annualal reportmills continuing growth contents 2 Letter to Shareholders | 6 Growth Drivers 18 Corporate Citizenship | 20 Corporate Directory | 22 Selected Financial Information 25 Financial Review | Back Cover: Shareholder Information General Mills at a Glance Net Sales by Division u.s. retail $8.5 billion in total Our U.S. Retail business segment includes the major market- 23% Big G Cereals ing divisions listed to the left. We market our products in a 22% Meals 19% Pillsbury USA variety of domestic retail outlets including traditional grocery 14% Yoplait stores, natural food chains, mass merchandisers and member- 13% Snacks ship stores. This segment accounts for 68 percent of total 8% Baking Products company sales. 1% Small Planet Foods Net Sales by Region international $2.1 billion in total We market our products in more than 100 countries outside 36% Europe the United States. Our largest international brands are Häagen- 29% Canada 22% Asia/Pacific Dazs ice cream, Green Giant vegetables and Old El Paso 13% Latin America Mexican foods. This business segment accounts for 17 percent of total company sales. Net Sales by bakeries and foodservice Customer Segment $1.8 billion in total We customize packaging of our retail products and market 48% Distributors/ them to convenience stores and foodservice outlets such as Restaurants schools, restaurants and hotels. We sell baking mixes and frozen 42% Bakery Channels dough-based products to super market, retail and wholesale 10% Convenience Stores/ Vending bakeries. We also sell branded food products to foodservice operators, wholesale distributors and bakeries. This segment accounts for 15 percent of total company sales.