#BreakbotPagesJaunes

PAGESJAUNES (THE FRENCH YELLOW PAGES) HAS TEAMED UP WITH THE ED BANGER TO RELEASE A NEW OFFICIAL CLIP CALLED “MY TOY”, CREATED BY AB/CD/CD.

Just released, “My Toy” is the first interactive clip entirely designed and produced with PagesJaunes professionals!

The delivery of 20,000 rose petals, the dancers’ costumes, and the trained 3.20m boa constrictor all came from PagesJaunes pros from the four corners of .

For this very special creation, AB/CD/CD came up with an exceptional scenario to bring “My Toy” to the screen. In a distant time and place, a strange community of women develop male robots in a psychedelic lab. The ‘bots are taught the art of eroticism in order to become perfect “toys”. The latest prototype, a sort of Astro Boy in the land of Amazons, seems very receptive. Sassy and mischievous, he learns fast and seems eager to please.

Click on the video at any time to see the different PagesJaunes pros behind each detail of the clip created by AB/CD/CD and produced by Partizan.

Clicking on the video links to forty or so mini-films during which Breakbot, Irfane and Pedro Winter give us behind-the-scenes looks at the pros involved in the shooting. A chance to see Breakbot practice yoga, to get acquainted with a boa, and help the dancers Special preview of the clip choose among three sexy outfits. A brainstorm by Sid Lee Paris for PagesJaunes. in its interactive form on An original medium that combines a music video and a “making of” film in the same medium to show off the Thursday, 7 April at 8:00am talents of French PagesJaunes pros. Paris time (GMT+2) on breakbot.pagesjaunes.fr

« We’d been hoping for a long time to get a chance to work together with Breakbot. “My Toy” was just the right project: bold and creative! “My Toy” portrays men objectified by women, a story line we liked. We decided to take the “My Toy”’ theme « Our objective is to literally. What is today’s ideal man? A robot! We showcase the talent of decided to describe the development of a male PagesJaunes professionals robot in a world made up exclusively of women. » through concrete, original — projects. With Breakbot, AB / CD / CD we were able to give real PagesJaunes pros the chance to take part in a music video. This « This project is so much is the very first video of more than a commercial. The this kind in France. We PagesJaunes brand invites viewers wanted to strengthen the to step behind the scenes and see public’s preference for how the clip was created, step PagesJaunes professionals by step, from preparation at Ed and discover their talent. » Banger records up to shooting in — the studio, paying tribute to all the PAGESJAUNES pros involved. » — SID LEE PARIS breakbot.

CRÉDITS

Artist : Breakbot Label : Ed Banger Recording company : An AB / CD / CD creation Produced by Partizan « We are very pleased to share the “My Toy” clip. The result Sponsor : PagesJaunes goes way beyond our expectations. We called on our good Agency : Sid Lee Paris Fashion designer : Xénia Gasull friends at AB/CD/CD, with whom we’ve been working for Choreographer : Catherine Ematchoua ages. This great partnership enabled us to put together an outstanding team. The film is very faithful to the creators’ story board and gives off incredible sensual energy we think CONTACT PRESSE everyone will find cool. » — Lea Revon / [email protected] François Barteau / [email protected] BREAKBOT Edwige Druon / [email protected]

Discover the video on breakbot.pagesjaunes.fr