Nickelodeon’s Throwback Block Rebrands to ‘NickRewind’

03.18.2019

Beginning March 18, Nickelodeon's previously '90s-themed programming block, NickSplat, will have a new brand identity and design.

Now labeled NickRewind, the nightly lineup on TeenNick will expand to include iconic content from the '80s and '00s, allowing more fans to relive their favorite childhood shows.

The programming block initially debuted in 2011 as a millennial-focused initiative after '90s fans begged for their favorite shows to resurface. After undergoing a number of rebrands (The '90s Are All That, The Splat, and most recently, NickSplat), Nick is now tying three disparate decades together with a fresh look threaded throughout its content.

RELATED: Nickelodeon's Splat Answers 'Nostalgic Millennials' Demand for More 'All That'

NickRewind is exchanging its orange splatter mark for an internally-created spin on the objects, phrases and colors from the '80s, '90s and '00s. It'll play off its new "rewind" identity, featuring saturated, "on-air" graphics and spots that connect hit vintage shows such as Rugrats, Ren and Stimpy, Clarissa Explains it All, Kenan and Kel and more.

Nick also is launching a dedicated NickRewind YouTube channel along with completely rebranded social media accounts. The NickRewind channel will serve as the official home for beloved '80s, '90s, and '00s cartoons and scripted shows, releasing exclusive digital content every Monday, Wednesday and Friday.

The programming block will continue to air nightly on TeenNick from 11 p.m. to 6 a.m. ET/PT.

CREDITS

EVP, Chief Creative Officer: Kim Rosenblum

SVP Creative Director, Art & Design: Michael Waldron

SVP Creative Director: Tony Maxwell

VP, Franchise Social and Content: Samantha Meiler

VP, Nick Brand Design: Sandy Goijburg

Design Director, Nick Brand Design: Jane Trieu

Designer, Brand: Tiffany DeJesus

VP, Design & Animation: Shannon MacNeilage

VP Creative Director, Brand Editorial: Erica Ottenberg

Sr. Director, Production: Joe Pappalardo

Writer/Producer: Dana Osburn

Production Assistant: Ada Dolan-Zalaznick

Graphics Manager: Trisha Alex

Art Director, On-Air: Bobby Houlihan

VP, Project Management: Adam Weiner

Sr. Director, Project Management (Overall rebrand, Social and YouTube): Karina Kliss Sr. Director, Project Management (On-Air): Earl Marona, Jr.

Sr. Director, Production Management: Chelsea Most

Production Manager: Nattalie Schiavo

[Image and video courtesy of Nickelodeon]