COMMUNICATION 2021 | Chapter Showcase
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COMMUNICATION 2021 | Chapter Showcase LEXINGTON BOOKS An Imprint of Rowman & Littlefield LEXINGTON BOOKS CHAPTER SHOWCASE FROM THE EDITOR Over this past year, we have had to adapt how we communicate with our colleagues, friends, family, and community. As the way we communicate continues to evolve and present new challenges, our goal at Lexington Books is to publish timely and diverse research that interrogates and investigates questions surrounding communication’s role and impact in our interpersonal relationships, politics, organizations, communities, and workplaces. The chapters I selected for this showcase explore intersectionalities in the fields of Chicana feminism; analyze ways in which Indigenous Knowledge is effectively incorporated into an Indigenous postsecondary setting; examine the challenges of voicing a womanist ethic of liberation and social justice; address how culture and integrated marketing can be situated within risk and crisis communication; and highlight how the ecological model of wholeness is applied to chronic condition self-management. I invite you to publish your next book with Lexington Books. In 2021, I plan to expand our list with more titles on family communication, risk communication, journalism, and health communication and welcome proposal submissions outside of those areas as well. We publish monographs, edited collections, and revised dissertations by both emerging and established scholars, including interdisciplinary and multidisciplinary works. While we publish many standalone titles, we also publish books in series that bring together incisive scholarship around a key subject, such as Lexington Studies in Political Communication; Lexington Studies in Health Communication; Lexington Studies in Contemporary Rhetoric; and Environmental Communication and Nature. Click here to see a full list of our series. Lexington Books offers an expedited decision-making process, peer review, and a rapid production process to ensure that your research is published quickly. We publish high-quality books with full-color covers, and we market our new titles aggressively around the world. Our titles are regularly reviewed in scholarly journals and have received significant awards and honors for academic scholarship. To submit a proposal for a book project, please review our submission guidelines and email a full prospectus to me at [email protected]. Or, if you prefer to discuss your project with me first, please email me to set up a time for a phone call. I look forward to hearing from you about your research. Sincerely, NICOLETTE AMSTUTZ Director of Editorial, Senior Acquisitions Editor, Communication LEXINGTON BOOKS contents 4 - 25 Michelle A. Holling, “Intersectionalities in the Fields of Chicana Feminism: Pursuing Decolonization through Xicanisma’s ‘Resurrection of the Dreamers,’” in De-Whitening Intersectionality: Race, Intercultural Communication, and Politics, ed. Shinsuke Eguchi, Bernadette Marie Calafell, and Shadee Abdi 26 - 43 Keith Williams and Suzanne Brant, “Plant Persons, More-than- Human Power, and Institutional Practices in Indigenous Higher Education,” in Communicating in the Anthropocene: Intimate Relations, eds. C. Vail Fletcher and Alexa M. Dare 44 - 59 Annette D. Madlock, “Voicing a Womanist Ethic of Liberation and Social Justice among the Religious Right,” in Womanist Ethical Rhetoric: A Call for Liberation and Social Justice in Turbulent Times, eds. Annette D. Madlock and Cerise L. Glenn 60 - 78 Robert S. Littlefield, Deanna D. Sellnow, and Timothy L. Sellnow, “Situating Culture and Integrated Marketing in Risk and Crisis Communication” in Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach 79 - 109 Vinita Agarwal, “The Wholeness Project” in Medical Humanism, Chronic Illness, and the Body in Pain The pagination of the original chapters has been preserved to enable accurate citations of these chapters. These chapters are provided for personal use only and may not be reproduced in any form or by any electronic or mechanical means without permission of the publisher. All rights reserved. Michelle A. Holling, “Intersectionalities in the Fields of Chicana Feminism: Pursuing Decolonization through Xicanisma’s ‘Resurrection of the Dreamers,’” in De-Whitening Intersectionality: Race, Intercultural Communication, and Politics, ed. Shinsuke Eguchi, Bernadette Marie Calafell, and Shadee Abdi (Lanham, MD: Lexington Books, 2020), 3–24. All Rights Reserved. Chapter 1 Intersectionalities in the Fields of Chicana Feminism Pursuing Decolonization through Xicanisma’s “Resurrection of the Dreamers” Michelle A. Holling Over twenty years ago, I began studying Chicana feminism—“a national- ist and feminist struggle against racism and sexism, designed to improve the position of Chicanas in American society” (García, 1989, pp. 220–21). Chicana feminism was and remains a means to know them/us/me and, as important, to (w)rite them/us/me into a disciplinary field in which they/we/ me had been invisible. That is, throughout most of my graduate education, there was no published literature in communication about Chicanas and, there were less than a handful of articles that examined the rhetoric of Chicanos. Such an absence made me question if they/we/me had a place in the field of communication and if Chicana feminist theory, when integrated, would be perceived as instructive to understandings about the field and its subfields. Scholarship over the years has since made significant inroads not only to fill the gaping hole in knowledge but also to demonstrate Chicana feminism as a heuristic for the study of communication.1 Within Chicana feminism lies the affirmation of racial, ethnic, gendered, and classed identities and voces2 [voices] that speak of cultural struggles and resistance. In addition to the widely known and cited Chicana feminist voces of Gloria Anzaldúa and Cherríe Moraga are many other less-known Chicana feminists who began putting pen to paper to articulate a set of experiences that pointed to triple oppression3 or, the triumvirate of race, class, and gender oppression. Although rarely heard nowadays, triple oppression was the ter- minology adopted by Chicana feminists preceding what many now recognize 3 4 Lexington Books Communication Chapter Showcase Eguchi et al. _9781498588225.indb 3 03-07-2020 19:27:59 4 Michelle A. Holling as “intersectionality” (Crenshaw, 1993) or the matrix of domination (Hill Collins, 1991). By turning to Chicana feminists, the point is not a matter of whose claims to intersectionality are the basis for intersectionality, but rather how particular racial-ethnic, gendered, classed, and sexed identities structure and offer unique understandings about intersectional matrices, power, resis- tance, and levels of oppression. Moreover, in thinking about how to enlarge current understandings of Chicana feminism and its emphasis on intersection- ality, I turn to the voz [voice] of Ana Castillo in particular, her monograph Massacre of the Dreamers (1994).4 She is considered “one of the most outspoken voices for the ‘colonized woman’” and her book is “a work that explains more clearly than any other the historical, philosophical, and political underpinnings of contemporary Chicana writing” (Milligan, 1999, pp. 19–20). In Massacre, Castillo theo- rizes Xicanisma and its possibilities for reinvigorating Chicana feminism which “has fallen prey to theoretical abstractions” (1994, p. 11). Although she at times explains Xicanisma as conceptually referring to Chicana femi- nism, Castillo harkens to indigenisma, feminine principle, and activista and feminista impulses to advance an alternate view. Her use of “X” is a gesture to the racial-indigenous roots that metaphorically and literally ground Xica- nas subsequently predating nascent appearances of “x.” Xicanisma contains within it an expanded perspective on intersectionality as both repressive and restorative that is racially ethnically situated, cognizant of forces of oppres- sion, guided by conscientización, and a (re)turn to ethnic-cultural practices that seek to decolonize Xicanas. Xicanisma, therefore, contributes to this volume’s goal of de-whitening intersectionality given the primacy placed on culturally grounded ideas and emphasis on difference that is firmly steeped in a “MexicAmerIndian”5 identity. Castillo’s ideas offer points of connection for (critical) (inter-)cultural scholars interested in decolonization, cultural practices, and, of course, intersectionality. Before turning to her work, I first revisit pivotal Chicana feminist writings from the Chicano movement period to familiarize readers with how Chicanas were thinking and writing about triple oppression. I then move inward by synthe- sizing a sampling of scholarship in communication that made inroads to establish Chicana feminist frameworks, ones that implicated intersectionality. From Chi- cana feminism, I turn to Castillo’s notion of Xicanisma and advance intersection- ality, as both repressive and restorative, concluding with final thoughts. CHICANA FEMINISM IN THE FIELD(S) As a trope, “field(s)” acknowledges various material sites in which Xicanas have labored. For example, there are historical battlefields in which Malinche, Lexington Books Communication Chapter Showcase 5 Eguchi et al. _9781498588225.indb 4 03-07-2020 19:27:59 Intersectionalities in the Fields of Chicana Feminism 5 soldaderas, and adelitas found themselves laboring to survive; agricultural fields in which Dolores Huerta and many unnamed Chicana (and