Overtime the Palace of Auburn Hills the Palace of Auburn Hills
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OVERTIME THE PALACE OF AUBURN HILLS THE PALACE OF AUBURN HILLS The Palace was immediately recognized as an all-encompassing entertainment venue and quickly became one of the LEADERSHIP PLAYERS 15-16 nation’s top concert facilities. Since its opening in 1988, The Palace has undergone more than $141.5 million in renova- tions and upgrades and recently won the Michigan AIA 25-Year Award for architectural prowess. The Palace has been voted Arena of the Year eight times by Performance Magazine, twice by Pollstar and is listed annually among North America’s top-grossing arenas. PALACE FACTS CAPACITY: Basketball – 20,228; Hockey – 20,804; NORTH PAVILION ADDITION: 65,000 square feet Concert and Family Shows – 6,000 to 23,000 REVIEW RECORDS HISTORY NBA depending on configuration. PRESIDENT’S CLUB AND ADJOINING SUITES ADDITION: 5,600 square feet NUMBER OF EVENTS: An annual average of 200. SUITES: 165 total. 157 suites overlook the arena, some as PROFESSIONAL TEAM: Detroit Pistons (NBA). close as 16 rows from the floor. This trend started with The Palace’s construction and is now widely copied in ACREAGE: The Palace sits on 61.1 acres (2,662,717 nearly every arena built today. The 100-level and 300- square feet) and was cited by conservationists for its level suites have private concourses. There are also The Palace of Auburn Hills, home of the Detroit Pistons “Party Suite” locations on the club and concourse levels, work in preserving natural wetlands areas throughout eight suites without arena views in the President’s Club. (NBA) and numerous concerts, family shows, sporting Suite Terrace upgrades, a new Concierge lounge for the property during the building’s construction in 1988. events, trade shows and special productions, remains premium season ticket members, renovated Presidents • The Palace’s air conditioning system is powerful one of the world’s most innovative arenas after more Club for corporate meetings and entertaining and a OVERALL BUILDING AREA: 570,000 square feet enough to cool 500 single-family homes or turn than 25 years. newly renovated and rebranded Palace Grille. Americans one million gallons of water into ice. with Disabilities Act concourse and arena-level restroom DODGE ATRIUM ADDITION: 100,000 square-foot • There are more than 300 miles of electrical wiring The Palace has undergone more than $40 million in venue upgrades were also made, including additional seating, addition which opened on September 13, 1996 throughout the Palace. upgrades and renovations to elevate fan experience and and a tunnel was added in Section 101 allowing for an • The Palace has approximately 8,400 parking modernize the facility since Tom Gores acquired Palace additional direct access point to the arena level and near- DODGE ATRIUM HEIGHT: 117 feet spaces on site. Sports & Entertainment in 2011. To complement the initial by PNC Courtside Club. Further enhancements included • The amount of concrete used in constructing The phase of improvements, PS&E has completed the sec- an updated Dodge Atrium entrance, an expanded Pistons UNITED SHORE CLUB WEST ADDITION: Palace is enough to pave a two-lane highway 23 ond stage of a three-year, $6 million seating renovation locker room, a newly developed entertainment complex 12,000 square feet miles long. plan to replace all of the seating throughout the entire and locker room area, a refreshed media work room arena. This season, patrons seated in the lower-level will named The Matt Dobek Press Room, installation of an experience renewed comfort and style with black leather in-arena theatrical lighting system and DAS WiFi system, seating and ergonomically placed cup holders. and a sparking Courtside Broadcast Studio. United Shore PALACE SEATING CONFIGURATION Club West, located above the Dodge Atrium was remod- UNITED SHORE CLUB WEST 336 337 338 339 340 341 342 343 344 345 In addition to the seating renovation, the East Entrance eled and FanDuel Club 300, a full-service open-air lounge 5 346 33 34 347 3 34 33 8 3 18 and East Terrace were remodeled in 2015 for the first on the third-level suite concourse with direct views of the 3 17 4 32 9 3 16 15 3 1 14 50 3 3 13 time in Palace history. The renovation added 1,000 arena floor was constructed. Digital menu boards and 12 11 3 0 5 3 1 3 10 213 214 215 9 216 217 218 8 square feet of new dining space, utilizes state-of-the-art fan-engaging Twitter boards on the upper arena fascia 7 3 5 9 2 2 6 3 212 219 5 4 3 lighting technology and showcases restaurant-inspired all enhance the fan experience. 2 8 2 3 1 221 222 223 224 225 226 227 228 22 220 9 2 219 30 culinary flare. Authentic, locally-inspired street food 7 211 R 220 2 3 Q 8 2 P 3 21 1 2 N 112 113 114 115 fare and signature beverages are available to fans at In 2005, The Palace underwent a $30 million expan- 7 1 111 M 116 3 2 2 L 6 2 3 K 2 123124 125126 127128 129130 12 131 110 117 three dining destinations on the upstairs concourse sion that introduced the 65,000 square foot North 121 13 2 J 23 H 1 5 6 33 3 2 21 120 3 G 221 F 134 210 19 1 2 111 – Maplewood Barbecue, Eastside Tacos, The Linkery. Pavilion Entrance, which opened April 2006. The pavil- 3 E 5 4 21 116 D C 109 118 13 4 110 B 2 8 5 3 11 112 113 114 115 A 117 The main anchor of the new East Terrace, Maplewood ion’s lower level is home to exclusive clubs and suites. FF 1 36 7 EE 1 1 DD 110 CC 3 109 118 2 BB 3 116 Barbecue serves up house-smoked favorites using The The Presidents Club, which opened in February 2006, 4 AA 21 1 37 6 1 209 1 222 VISITOR BENCH PRESS ROW PISTONS BENCH 3 108 119 21 Palace’s proprietary blend of wood, spices and sauces. boasts a central club/bar area and eight luxury private 2 138 2 3 5 108 119 1 1 MEADE LEXUS CL R 107C 120A F ANDUEL CL Also, The Palace brings a Michigan tradition to life with suites averaging 1,000 square feet. It is accessible by 1 2 3 114 the introduction of “Pistons Coneys” at traditional con- direct entrance from the arena. The pavilion’s concourse 107B 120B 208 107 107 120 120 223 UB 300 113 0 2 CE GRILLE & BA 3 UB cession stands in the East. level created a dramatic new grand entrance/lobby, LA 107A 120C PA 1 41 112 9 1 106 121 3 2 which provides guests with additional concourse space, 2 37 1 2 1 42 11 106 1 121 207 224 AA 2 1 3 8 21 BB The initial three-year renovation, completed in November additional box office windows and a new retail area. The MEDIA 8 1 CC 3 105 122 DD 103 1 4 0 EE 3 11 FF A 2014, featured the installation of a new center court new area also increased amenities inside The Palace with 14 9 4 B 10 7 123 1 102 101 C 126 125 3 104 105 D 122 2 3 0 9 E 21 1 45 8 10 124 high-definition “Palace360” scoreboard system, the Blue Moon Bar and the Atwater Brewery Biergarten. F G 103 14 206 2 225 7 6 9 40 10 0 H 2 6 1 J 3 14 7 06 1 14 8 05 upper-level endzone boards with game statistics, LED The upper level of the pavilion is the luxurious Meade 1 04 31 10 0 10 2 15 151 50 91 14 104 123 K L 5 1 24 3 1 8 20 M ribbon boards encircling the lower-level and upper-lev- Lexus VIP Club. N 24 7 103 124 2 20 P 102 101 126 125 Q OVERTIME R 4 1 3 2 6 43 20 el fascia, arena tunnel entrance digital displays, and 205 226 5 24 20 4 04 32 20 02 12 20 48 72 24 46 52 24 1 3 1 2 3 3 audio system enhancements. Outside the facility, an The Dodge Atrium was completed in 1996 and contains 4 5 6 3 2 6 1 9 3 204 227 7 all-new digital video system featuring 1080p HD screens three levels of offices, a storage facility and an expanded 8 9 10 3 1 7 1 202 201 230 229 0 3 203 228 11 12 enhanced the programming capabilities for The Palace entrance with numerous amenities. 13 3 0 7 1 14 1 3 15 3 9 7 0 2 3 Marquee at the Lapeer Road entrance. PRESS BOX 8 3 7 0 3 3 3 7 7 0 4 3 6 3 7 0 5 3 3 5 7 6 0 304 303 302 1 30 0 38 379 8 37 7 37 Conceptualized and built in 1987-88 by Arena Associates, 3 Other improvements included a remodeling of the low- consisting of late Pistons managing partner William EAST TERRACE er-level and mid-level suites, construction of two larger Davidson, along with David Hermelin and Robert Sosnick, 328 PISTONS.COM 2016–17 DETROIT PISTONS MEDIA GUIDE 329 COMMUNITY RELATIONS COMMUNITY RELATIONS LEADERSHIP PLAYERS 15-16 The Pistons will raise awareness on the importance of recycling through their “Get Caught Recycling” program and PSAs promoting environmental education and sustainability.