Yorkshire and the Humber and Domestic Tourism
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Yorkshire and the Humber and Domestic Tourism Yorkshire and the Humber Yorkshire and The Humber comprises the counties of South, West, North and East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire. It has a population of almost 5.4 million, representing 10% of the total England population. Value to Domestic Tourism in England One in ten overnight trips and day visits in England are to Yorkshire and the Humber - 9.5 million overnight trips and 131 million day trips worth £1.7 billion and £4.1 billion respectively. Yorkshire and the Yorkshire and Total England Humber trips the Humber trips (as % of total) Domestic Overnight Trips Trips (millions) 92.61 9.45 10% Spend (£ millions) 18,085 1,728 10% Day Visits Trips (millions) 1,345 131 10% Spend (£ millions) 45,101 4,147 9% Trip Type Overnight Travel Half (51%) of domestic overnight trips to Yorkshire and the Humber are holidays, with both shorter breaks of one-three nights (33%) and 4+ night holidays (18%) taken more often to this destination than England as a whole (29% and 15% respectively). Conversely, there are fewer visits to friends and relatives (35% vs. 29%) and business trips (11% vs. 15%). Yorkshire % of Yorkshire and % of trips taken Total England and the the Humber trips by all trip takers Humber trips taken All Overnight Trips (millions) 92.61 100% 9.45 100% All Holidays 40.74 44% 4.83 51% 1-3 night holidays 26.47 29% 3.16 33% 4+ night holidays 14.27 15% 1.68 18% Visiting Friends and Relatives 35.91 39% 3.31 35% Business Travel 13.55 15% 1.07 11% Day Trips Trips in Yorkshire and the Humber are more likely to involve a night out (10% vs. 8%) or outdoor activities (9% vs. 8%) than the average, and less likely to be to go out for a meal (7% vs. 10%). Yorkshire % of Yorkshire and % of trips taken Total England and the the Humber trips by all trip takers Humber trips taken All Day Trips, millions 1,345 100% 131 100% (selected activities) Visiting friends or family 313 23% 29 22% Going out for a meal 131 10% 10 7% Going on a night out 113 8% 13 10% General day out 100 7% 11 8% Undertaking outdoor activities 109 8% 12 9% Holidays in Yorkshire and the Humber Average spend per night on holidays in Yorkshire and the Humber is comparable with the average for all holidays in England (£72 compared to £73). However, holidays to this region are slightly shorter on average, leading to a lower spend overall on the trip. Yorkshire and the Domestic Holidays Total England Humber trips Average spend per trip £247 £224 Average spend per night £73 £72 Average trip length (nights) 3.37 3.12 Although holidays to Yorkshire and the Humber involve all destination types, they are more likely to be to large cities / towns (36%) than the average (31%), and less likely to be to small towns (17% vs. 19%) or the seaside (29% vs 32%). The accommodation profile is also similar to the national average, though more camping / caravanning trips are taken (28% vs. 23%). The profile of those taking trips to Yorkshire and the Humber is also fairly similar to the England average, with slightly more aged under 35 (25% vs. 23%) and more in the most affluent AB social grade (42%) and least affluent DE grade (15% vs. 13%). Almost two in five holidaymakers to the region (38%) are local, with other key markets the North West (13%), North East (12%) and East Midlands (11%). History and heritage activities are a key attraction to the area, occurring on 25% of trips. % of Yorkshire and % of trips taken the Humber trips by all trip takers taken Destination Type Seaside 32% 29% Large city/ large town 31% 36% Small town 19% 17% Countryside/ village 23% 23% Accommodation used Serviced rented 50% 49% Self-catering rented 37% 42% Camping / Caravanning 23% 28% Other self-catering rented 14% 14% % of Yorkshire and % of trips taken Cont. the Humber trips by all trip takers taken Transport used Public transport 16% 12% Car 79% 82% When booked More than six months before trip 7% 5% Between 2 and 6 months before trip 26% 24% About a month before trip 12% 13% 2-3 weeks before trip 13% 14% In the week before trip 13% 13% Same day / after setting off on trip 1% 1% How booked Booked online 54% 52% On a laptop or desktop PC 40% 36% On a smartphone 3% 4% On a tablet 8% 9% Age groups 16-34 23% 25% 35-54 42% 39% 55+ 35% 36% Social grade AB 39% 42% C1 28% 25% C2 19% 18% DE 13% 15% Children in household 36% 33% % of Yorkshire and % of trips taken Cont. the Humber trips by all trip takers taken Region of origin North East 6% 12% Yorks & Humberside 13% 38% East Midlands 9% 11% East of England 9% 5% London 7% 4% South East (excluding London) 15% 4% South West 11% 3% West Midlands 10% 4% North West 13% 13% Scotland 3% 4% Wales 5% 2% Activities undertaken History & heritage 23% 25% Arts, culture & entertainment 15% 12% Visitor Attractions 33% 29% Parks and Gardens 14% 12% Events, festivals and exhibitions 11% 12% Outdoor activities (including long 27% 25% walks) Outdoor activities (excluding long 14% 9% walks) Visited beach 20% 18% Special shopping 7% 5% Live sport 3% 3% Special personal event 3% 4% Trends Holiday trips to Yorkshire & Humberside have grown by 3% on average each year since 2008, higher than the national average of 1%. Number of domestic holidays Yorkshire and the Total England Millions Humber trips 2008 39.75 4.05 2009 47.01 5.05 2010 43.54 5.11 2011 46.16 5.06 2012 45.99 5.21 2013 44.93 4.91 2014 40.74 4.83 Annual average growth 2008-2014 1% 3% Appendix Sub-Regional Volume and Value – Domestic Overnight Tourism - 3-year averages 2012 - 2014 Yorkshire and the Humber Counties Total trips Total nights Total spend Holiday Holiday Holiday (thousands) (thousands) (£millions) trips nights spend (thousands) (thousands) (£millions) England 99607 293537 18764 43883 147740 10505 South Yorkshire 1574 3915 208 369 795 68 West Yorkshire 2641 5868 400 723 1562 131 East Riding of 715 2204 99 452 1495 66 Yorkshire North 1394 4084 197 658 2061 94 Lincolnshire/Humbe rside North Yorkshire 4666 14323 970 3272 10683 750 Yorkshire and the Humber Local Authorities Total trips Total nights Total spend Holiday Holiday Holiday (thousands) (thousands) (£millions) trips nights spend (thousands) (thousands) (£millions) England 99607 293537 18764 43883 147740 10505 Barnsley 167 374 21 37 108 8 Doncaster 323 773 36 71 131 13 Rotherham 127 268 20 30 91 7 Sheffield 956 2501 132 231 465 41 South Yorkshire 1574 3915 208 369 795 68 Bradford 428 1035 60 74 194 12 Calderdale 163 460 22 61 172 10 Kirklees 306 768 37 87 201 16 Leeds 1510 3168 251 457 884 86 Wakefield 246 436 30 49 112 8 West Yorkshire 2641 5868 400 723 1562 131 Cont. Total trips Total nights Total spend Holiday Holiday Holiday (thousands) (thousands) (£millions) trips nights spend (thousands) (thousands) (£millions) East Riding of 715 2204 99 452 1495 66 Yorkshire Kingston upon Hull, 334 870 58 60 152 11 City of North East 224 673 23 112 340 14 Lincolnshire North Lincolnshire 122 336 16 33 73 4 North 1394 4084 197 658 2061 94 Lincolnshire/Humbe rside Craven 341 1084 64 271 888 55 Hambleton 186 579 29 98 337 20 Harrogate 704 1938 148 388 1124 95 Richmondshire 292 981 47 190 675 35 Ryedale 306 1041 60 251 873 55 Scarborough 1621 5676 344 1379 4937 286 Selby 57 113 9 28 60 6 York 1204 2900 270 710 1791 198 North Yorkshire 4666 14323 970 3272 10683 750 .