DOCSLIB.ORG

From Fútbol to Football. a Matter of Passion

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
From Fútbol to Football. a Matter of Passion WHAT FROM FÚTBOL DRIVES TO FOOTBALL. NEW A MATTER OF PRODUCT PASSION SUCCESS? REPORT A NEW JOINT STUDY FROM APRIL 2013 PRS AND NIELSEN EXAM- INES THE ROLE OF PACK- AGING AND IN-STORE EN- VIRONMENT FROM FÚTBOL TO FOOTBALL... A MATTER OF PASSION 2 FÚTBOL TO FOOTBALL HAS THE NFL EDGED OUT FÚTBOL AMONGST HISPANICS? To talk about sports among Latinos is to talk about the “beautiful game”, or fútbol, or soccer or football (whichever you prefer). Fútbol is embedded in the Latino culture; after all, Latin America is the birthplace for stars who are to soccer what Ruth, DiMaggio and Mantle are to America’s pastime. Names like Maradona, Pelé, and Messi stand out in the minds of many throughout the world, not just Hispanics. And so, for countless decades it was considered the king of sports for Latinos. Today, this sport still thrives in Hispanic communities; however, another sport is winning the hearts of many Hispanics – the NFL. Given the high rate of US Born Latinos, and the number of young Latinos under the age of 30, it’s not surprising that football is starting to get a larger audience. Marketers who can tap into this fast growing group are setting themselves up for success. But there is much more to the story. Not all Hispanics are the same, and savvy marketers need to know the difference. Last season, the NFL averaged a high number of Latino viewers, with Super Bowl XLVII seen by almost 10 million Hispanics ages 12 and up, the largest Hispanic audience to date. With these impressive numbers, the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics? On a macro level, the gap is wide for viewing between these two sports, but will unique idiosyncrasies develop as we decompose viewing and focus on influencers such as language and country of origin. AVG VIEWERS (000) A12+, 2012 SEASON 2,637 1,484 404 55 29 LIGA MX MLS INT'L SOCCER MEXICO NFL 2012 APERTURA NAT'L GAMES Read as: An average of 404,000 Hispanics 12+ tuned in to the Liga MX Apertura for the 2012 Copyright © 2013 The Nielsen Company 3 THE POWER OF LANGUAGE Viewing NFL games is driven by Hispanics that speak mostly or only English, while an inverse relationship occurs with Mexico national games, also known as “El TRI”. Here, the largest share of viewers is Spanish speaking Hispanics. Bilingual Hispanics watched the NFL, but a greater percentage tuned into Mexico’s national soccer games, also known as “El Tri”. % DISTRIBUTION BY LANGUAGE FOR 2012, 12+ 56% 2% 15% 60% 29% 37% NFL 2012 EI TRI ENGLISH DOM SPANISH DOM SPANISH/ENGLISH EQUAL Read as: 56% of the Hispanics ages 12+ that tuned into the NFL 2012 season were Hispanics that speak mostly or only English. Nielsen research shows that engagement of Spanish speaking Hispanics to the NFL season may have been low, but how much of a bounce did the Super Bowl in particular see from this audience? The majority of Hispanics that watched Super Bowl XLVII were still those that speak mostly or only English; the percent of Spanish speaking Hispanics improved slightly. Specifically, while 56 percent of Hispanics 12 and up who tuned into the 2012 NFL season speak mostly English, 48 percent of these same viewers tuned into the Super Bowl. Meanwhile, Spanish dominant speakers increased by 3 percentage points from the regular season to the Super Bowl. Looking a little deeper, we evaluated viewing levels from Hispanic viewers throughout the NFL season. 4 FÚTBOL TO FOOTBALL INCREMENTAL REACH % FOR NFL SEASON BY RACE / ETHNICITY & LANGUAGE, 12+ PLAYOFFS HISPANICS - 9.4 SPANISH DOM - 9.7 EQUAL - 10.3 ENGLISH DOM - 8.0 BLACK - 6.4 WHITE - 7.5 ASIAN - 10.2 REGULAR SEASON HISPANICS - 50.2 SPANISH DOM - 34.2 EQUAL - 47.9 EMNGLISH DOM - 73.7 BLACK - 77.3 WHITE - 72.9 ASIAN - 59.6 Read as: 50% of Hispanics 12+ tuned into the regular season, with another 9.4% tuning into the playoffs. Copyright © 2013 The Nielsen Company 5 Breaking the analysis into two phases, regular season and playoffs, we found that English speaking Hispanics had the highest reach during the regular season, confirming once more that Hispanics who speak English dominate Hispanic viewing of the NFL. Also, viewing increased from Spanish speaking Hispanics once the playoffs began. When compared to ethnicity, English speaking Hispanics viewership was as strong as non-Hispanics. In fact, only African Americans had a greater overall reach. In addition to our prior analysis of viewing by language to ‘El TRI’ games, we also examined a Mexico vs. USA game, which to fútbol aficionados, is as compelling as the Super Bowl. Mexico vs. USA games have similar language distribution trends as all TRI games, except that Hispanics that speak mostly or only English may have an increased interest in the USA vs. Mexico matches. HISPANIC 12+ AVERAGE VIEWERS & DISTRIBUTION BY LANGUAGE “EL TRI” GAMES 2012 Hispanic 12+ 3,357 English Dominant 2% Spanish Dominant 60% Spanish/ English Equal 37% MEXICO VS. USA - GOLD CUP FINAL 2011 Hispanic 12+ 6,326 English Dominant 5% Spanish Dominant 63% Spanish/ English Equal 32% Read as: “El TRI” games during 2012, averaged 3.4 million Hispanics ages 12+. 2% of Hispanics that tuned into EL TRI games spoke mostly or only 6 FÚTBOL TO FOOTBALL COUNTRY OF ORIGIN COUNTS Successful marketers understand there are common customs and habits amongst Hispanics, but it is vital that they remain keenly aware of their diversity. Hispanics come from various regions with distinct culture and interests. While some Latinos breathe and live fútbol, the intensity is not quite the same across all Latin American Countries. The following data illustrates the role cultural diversity plays in sports viewing. AVERAGE RATING BY COUNTRY OF ORIGIN, L+SD 12.8 12.0 8.9 8.4 5.0 4.0 3.9 3.6 2.8 2.3 1.2 1.7 NFL EL TRI 2012 COPA AMERICA MEXICO CARIBBEAN SOUTH AMERICA CENTRAL AMERICA Read as: Hispanics of Mexican descent had a 3.9 average rating during the NFL season Copyright © 2013 The Nielsen Company 7 NFL games are more likely to be watched by Hispanics of Mexican and Caribbean descent; while Mexican Americans tune into the NFL with solid numbers, their average rating more than doubles when ‘El TRI’ plays. With the exception of Caribbean Hispanics, fútbol tournaments draw huge Hispanic audiences; however engagement varies by tournament and is usually influenced by participation of country of origin. The chart below illustrates the country of origin effect by comparing the Copa America, played in Argentina with all South American countries, vs. Gold Cup, played on US soil with US, Mexico & Central American nations participating. VIEWING TO COPA AMERICA AND GOLD CUP BY COUNTRY OF ORIGIN AVERAGE RATING L+SD COPA AMERICA 2011 GOLD CUP 2011 6.2 5.7 MEXICO MEXICO 4.2 11.8 1.5 1.0 CARIBBEAN CARIBBEAN 1.8 2.5 8.8 3.0 SOUTH SOUTH 15.4 6.9 11.0 10.9 CENTRAL CENTRAL 12.6 20.2 GROUP PHASE KNOCKOUT STAGE Read as: Hispanics of Mexican origin averaged a 6.23 during the group phase of the Copa America, and a 4.16 during the knockout stage. 8 FÚTBOL TO FOOTBALL Copa America drew the largest number of viewers from Americans with South American descent, but The Gold Cup was a different tale. Hispanics with South American descent tuned in the least, while Hispanics of Central American ancestries were the most engaged through the whole tournament. Mexican Americans tuned in to both tournaments, but at a higher rate during the Gold Cup. The Mexican team did not qualify for the knockout phase of the Copa America, but competed in the finale of the Gold Cup – thus explaining the vast difference in viewing to the knockout phases. To complete the analysis, we compared each sport’s marquee event: the Super Bowl vs. the World Cup final: VIEWING TO COPA AMERICA AND GOLD CUP BY COUNTRY OF ORIGIN AVERAGE RATING L+SD AUDIENCE COMPOSITION FOR A12+ BY LANGUAGE & COUNTRY OF ORIGIN FOR THE SUPER BOWL & WORLD CUP OF 2010 ENGLISH SPANISH SPANISH/ SOUTH CENTRAL SPORTING EVENT HISPANIC MEXICAN CARIBBEAN DOM DOM ENGLISH AMERICAN AMERICAN Super Bowl XLIV 2010 37% 11% 17% 21% 19% 22% 27% 12% *World Cup 2010 4% 15% 11% 11% 11% 6% 17% 16% World Cup 2010 UNI 3% 29% 20% 19% 20% 9% 27% 31% World Cup 2010 ABC 5% 1% 3% 3% 2% 3% 8% 2% Super Bowl XLVII 2013 38% 12% 23% 25% 22% 27% 23% 19% World Cup for combined telecast by Univision & ABC Read as: 37% of the Hispanics that speak mostly or only English tuned in to Super Bowl XLIV in 2010 Language spoken and country of origin continue to be compelling factors: Hispanics of South or Central America watched the Super Bowls, but preferred the World Cup finale, for its own. Caribbean Hispanics overwhelmingly prefer the Super Bowl, while Mexican Americans viewing was almost identical to each. Language drives what is watched, as well as where it is watched and for fútbol, Latino viewers say: “En español por favor”. Copyright © 2013 The Nielsen Company 9 FÚTBOL, REMAINS CULTURALLY RELEVANT The key question is whether football had replaced fútbol as the king of sports among Hispanics. If at first blush it seems as if the NFL has successfully courted the lucrative Hispanic market, capitalizing on English speaking Hispanics, the NFL still has opportunities with the Spanish speaking or bilingual Latinos.
Load more

Recommended publications
  • 2013 NFL Diversity and Inclusion Report
    COACHING MOBILITY VOLUME 1 EXAMINING COACHING MOBILITY TRENDS AND OCCUPATIONAL PATTERNS: Head Coaching Access, Opportunity and the Social Network in Professional and College Sport Principal Investigator and Lead Researcher: Dr. C. Keith Harrison, Associate Professor at University of Central Florida A report presented by the National Football League. DIVERSITY & INCLUSION 1 COACHING MOBILITY Examining Coaching Mobility Trends and Occupational Patterns: Head Coaching Access, Opportunity and the Social Network in Professional and College Sport. Principal Investigator and Lead Researcher: Dr. C. Keith Harrison, Associate Professor at University of Central Florida. A report presented by the NFL © 2013 DIVERSITY & INCLUSION 2 TABLE OF CONTENTS PG Message from NFL Commissioner Roger Goodell 5 Message from Robert Gulliver, NFL Executive Vice President 5 for Human Resources and Chief Diversity Officer Message from Troy Vincent, NFL Senior Vice President Player Engagement 5 Message from Dr. C. Keith Harrison, Author of the Report 5 - 6 Background of Report and Executive Summary 7 - 14 Review of Literature • Theory and Practice: The Body of Knowledge on NFL and 1 5 - 16 Collegiate Coaching Mobility Patterns Methodology and Approach • Data Analysis: NFL Context 16 Findings and Results: NFL Coaching Mobility Patterns (1963-2012) 17 Discussion and Conclusions 18 - 20 Recommendations and Implications: Possible Solutions • Sustainability Efforts: Systemic Research and Changing the Diversity and Inclusion Dialogue 21 - 23 Appendix (Data Tables, Figures, Diagrams) 24 References 25 - 26 Quotes from Scholars and Practitioners on the “Good Business” Report 27 - 28 Bios of Research Team 29 - 30 Recommended citation for report: Harrison, C.K. & Associates (2013). Coaching Mobility (Volume I in the Good Business Series).
    [Show full text]
  • 2014 NFL Diversity and Inclusion Report
    OCCUPATIONAL MOBILITY PATTERNS VOLUME III EXAMINING OCCUPATIONAL MOBILITY PATTERNS: Access, Opportunity, Social Capital and Leadership in the NFL Principal Investigator and Lead Researcher: Dr. C. Keith Harrison, Associate Professor, College of Business Administration at University of Central Florida A report presented by the National Football League. NFL OCCUPATIONAL MOBILITY PATTERNS Examining Occupational Mobility Patterns: Access, Opportunity, Social Capital and Leadership in the NFL Principal Investigator and Lead Researcher: Dr. C. Keith Harrison, Associate Professor, College of Business Administration at University of Central Florida A report presented by the National Football League. Image: The Bill Walsh Coaching Tree Source: HubSpot, Inc. (marketing software company) Recommended citation for report: Harrison, C.K. & Bukstein, S. (2014). NFL Occupational Mobility Patterns (Volume III). A report for the NFL Diversity and Inclusion “Good Business” Series. This report is available online at coachingmobilityreport.com and also at nflplayerengagement.com DIVERSITY & INCLUSION 2 TABLE OF CONTENTS Message from NFL Commissioner Roger Goodell 4 Message from Robert Gulliver, NFL Executive Vice President 4 for Human Resources and Chief Diversity Officer Message from Troy Vincent, NFL Senior Vice President Player Engagement 4 Message from Dr. C. Keith Harrison, Author of the Report 4 Background of Report 5 Executive Summary 7 Review of Literature on Occupational Mobility Patterns 11 Methodology and Approach 12 Findings and Results: NFL Coaching Mobility Patterns (1963-2014) 13 Discussion and Conclusions: Practical Recommendations and Implications 22 References 26 Quotes from Scholars and Practitioners on Volume I and Volume III of Good Business Reports 28 Bios of Research Team 29 DIVERSITY & INCLUSION 3 MESSAGE FROM NFL COMMISSIONER ROGER GOODELL Our diversity policy has focused on the Rooney rule over the past decade.
    [Show full text]
  • Climate Policies in the U.S. at the Stakeholder Level a Case Study Of
    Energy Policy ∎ (∎∎∎∎) ∎∎∎–∎∎∎ Contents lists available at SciVerse ScienceDirect Energy Policy journal homepage: www.elsevier.com/locate/enpol Climate policies in the U.S. at the stakeholder level: A case study of the National Football League Danyel Reiche n Assistant Professor for Comparative Politics at the American University of Beirut, Jesup Hall, Room 205, P.O. Box 11-0236, Riad El Solh, Beirut 1107 2020, Lebanon HIGHLIGHTS The article analyzes the role of stakeholders in influencing climate policy-making in the U.S. A case study of the National Football League (NFL) and their 32 franchises is carried out. The research identifies pioneering teams and describes their actions. The motives of pioneering action are identified. State and non state actors that were involved in innovation and diffusion of green programs in the NFL are pinpointed. article info abstract Article history: This article analyzes how stakeholders are able to influence climate policy-making in the U.S.; emphasis Received 16 December 2011 is placed upon the most popular sports league in the United States, the National Football League (NFL). Accepted 13 May 2013 An empirical analysis of the 32 NFL franchises identifies pioneering clubs that have introduced ambitious green programs that include the utilization of renewable energies, the adoption of energy efficiency Keywords: measures and carbon offsetting policies, as well as the facilitation of public transport and electric cars. Climate policy Apart from environmental concerns, this paper identifies several drivers for pioneering actions: United States economic motives, pressure exerted by the local environment, public relations, and political incentives National Football League such as the promotion from the federal government's stimulus package.
    [Show full text]
  • An Empirical Test of Strategic Groups: Predicting Organizational Performance
    An Empirical Test of Strategic Groups: Predicting Organizational Performance Kenneth M. York Cynthia E. Miree Author’s Note Kenneth M. York, School of Business Administration, Oakland University; Cynthia E. Miree, School of Business Administration, Oakland University. Correspondence concerning this article should be addressed to Kenneth M. York, School of Business Administration, Oakland University, Rochester, MI 48309, Tel: (248) 370- 3272, Fax: (248) 370-4275, E-mail: [email protected] Abstract The concept of strategic groups was tested using payroll data to classify NFL teams into four strategic groups and multiple measures of on-the-field and financial performance data. These groups were then examined to see whether spending on player talent was related to organizational performance as measured by winning percentage, points, and yards, and to financial performance as measured by revenues, operating income, and current value. The results show that strategic groups based on talent investment, do exist. Strategic groups were only a moderate predictor of on-the-field performance, but were a significant predictor of financial performance. Keywords: Strategic Groups, Organizational Performance, Financial Performance Introduction The term strategic groups has been used in the strategic management literature to describe sub-groupings of firms within a single industry that pursue similar or identical strategies as it relates to relevant distinguishing variables such as product diversification, vertical integration, product differentiation,
    [Show full text]
  • Occupational Mobility Patterns Volume Vi
    OCCUPATIONAL MOBILITY PATTERNS VOLUME VI EXAMINING OCCUPATIONAL MOBILITY PATTERNS: Access, Opportunity, Social Capital and Leadership in the NFL Principal Investigator and Lead Researcher: Dr. C. Keith Harrison, Associate Professor, College of Business Administration at University of Central Florida A report presented by the National Football League. We would like to dedicate the 2017 Diversity and Inclusion Good Business Report to the late Mr. Dan Rooney for a legacy of creating access and opportunity for ethnic minority groups. Table of Contents Message from Troy Vincent, NFL Executive Vice President of Football Operations ...................... 1 Message from Dr. C. Keith Harrison, Lead Author of the Report ......................................... 1 Report Background ....................................................................................2 Review of Literature on Occupational Mobility Patterns .................................................3 Research Methodology .................................................................................5 Findings and Results ................................................................................... 7 Discussion and Conclusions: Practical Recommendations and Implications ............................ 16 References .......................................................................................... 22 Bios of Research Team .............................................................................. 23 "We're pleased that the level of diversity at the Head Coach and
    [Show full text]
  • Penalties by Percentage in Nfl Per Year
    Penalties By Percentage In Nfl Per Year Is Elbert always macropterous and megalopolitan when underplay some serials very impurely and anyplace? Nerval and semantic Job shent fissiparously and scoff his talas clemently and entirely. Unblent and well-affected Rabi chivying, but Mayer quaveringly contradance her dowitcher. As a win total yards no, by nfl penalties in per year spending different types of his celebration game analysis on dates and the description of. Data collection, sample size, etc. We asked dean blandino does lead to use it was legalized from amounts owed to establish records that kirkpatrick has per club domiciled out this. This is different type back with detroit lions have the year in penalties by per carry out around the event. You take count even the Falcons putting up big passing numbers year temple and wiggle out. The actions of the league to splash those teams that were acting within their due bounds but the uncapped year felt to a ditch against sex by the NFLPA. And year in years it is completely untrue, particularly for not be. View our emails. It is effective for years ago, skill or this. Like chocolates down and videos on both simultaneously incurred by player from penalties by percentage in nfl per year? But we encountered an indication that it seems to wins in nfl penalties by increasing the luxury tax incurred the likelihood of. Other season this website where it took to seek every candidate for drug abuse since quarterback. Club and club and wideouts in sacks as penalties by percentage in nfl per year to no current student at cleveland and might think.
    [Show full text]
  • National Football League General Managers: an Analysis of the Responsibilities, Qualifications, and Characteristics
    Volume 20 Issue 2 Article 5 2013 National Football League General Managers: An Analysis of the Responsibilities, Qualifications, and Characteristics Christopher R. Deubert Glenn M. Wong Daniel Hatman Follow this and additional works at: https://digitalcommons.law.villanova.edu/mslj Part of the Entertainment, Arts, and Sports Law Commons Recommended Citation Christopher R. Deubert, Glenn M. Wong & Daniel Hatman, National Football League General Managers: An Analysis of the Responsibilities, Qualifications, and Characteristics, 20 Jeffrey S. Moorad Sports L.J. 427 (2013). Available at: https://digitalcommons.law.villanova.edu/mslj/vol20/iss2/5 This Article is brought to you for free and open access by Villanova University Charles Widger School of Law Digital Repository. It has been accepted for inclusion in Jeffrey S. Moorad Sports Law Journal by an authorized editor of Villanova University Charles Widger School of Law Digital Repository. \\jciprod01\productn\V\VLS\20-2\VLS205.txt unknown Seq: 1 14-JUN-13 13:20 Deubert et al.: National Football League General Managers: An Analysis of the Res NATIONAL FOOTBALL LEAGUE GENERAL MANAGERS: AN ANALYSIS OF THE RESPONSIBILITIES, QUALIFICATIONS, AND CHARACTERISTICS CHRISTOPHER R. DEUBERT1, GLENN M. WONG2, AND DANIEL HATMAN3 I. INTRODUCTION One of the most desirable jobs in all of sports is undoubtedly that of General Manager (GM). A GM is generally responsible for the overall control and direction of the organization, including, perhaps most importantly, the success of the team on the field, court or rink. Perhaps the keen interest in being a GM is best ex- emplified through fantasy sports. Fantasy sports enable the fantasy team’s owner to control an organization and select its players in the hopes of winning a championship.
    [Show full text]
  • Occupational Mobility Patterns Volume Iv
    OCCUPATIONAL MOBILITY PATTERNS VOLUME IV EXAMINING OCCUPATIONAL MOBILITY PATTERNS: Access, Opportunity, Social Capital and Leadership in the NFL Principal Investigator and Lead Researcher: Dr. C. Keith Harrison, Associate Professor, College of Business Administration at University of Central Florida A report presented by the National Football League. DIVERSITY & INCLUSION 1 David Maxwell / Getty Images Mike McCarn / Associated Press Paul Spinelli / Associated Press Joe Robbins / Associated Press Jeff Robertson / Associated Press DIVERSITY & INCLUSION 2 NFL Occupational Mobility Patterns (Volume IV) Examining Occupational Mobility Patterns of General Managers, Head Coaches, Offensive Coordinators and Defensive Coordinators: A Timely Report on Leadership, Access, Opportunity, Social Capital and “The Reshuffling Effect” in the NFL Principal Investigator and Lead Researcher: Dr. C. Keith Harrison Associate Professor & Associate Program Director DeVos Sport Business Management Program College of Business Administration University of Central Florida A report presented by the National Football League Recommended citation for report: Harrison, C.K. and Bukstein, S. (2015). NFL Occupational Mobility Patterns (Volume IV). A report for the NFL Diversity and Inclusion “Good Business” Series. This report is available online at http://www.coachingmobilityreport.com and also at https://www.nflplayerengagement.com/. DIVERSITY & INCLUSION 3 Table of Contents Message from NFL Commissioner Roger Goodell 5 Message from Troy Vincent, NFL Executive Vice President of Football Operations 5 Message from Dr. C. Keith Harrison, Lead Author of the Report 5 Report Background 6 Executive Summary 9 Review of Literature on Occupational Mobility Patterns 13 Methodology and Approach 15 Findings and Results: NFL Occupational Mobility Patterns 16 Discussion and Conclusions: Practical Recommendations and Implications 27 References 31 Bios of Research Team 33 DIVERSITY & INCLUSION 4 Message from NFL Commissioner Roger Goodell Our diversity policy has focused on the Rooney Rule over the past decade.
    [Show full text]
  • Papa John's Scores Home Field Advantage As Official Pizza of New Meadowlands Stadium, N.Y
    October 7, 2010 Papa John's Scores Home Field Advantage as Official Pizza of New Meadowlands Stadium, N.Y. Jets and N.Y. Giants Sponsorship includes on-premise pizza sales, local deals for tri-state area fans LOUISVILLE, Ky., Oct 07, 2010 (BUSINESS WIRE) -- While New Meadowlands Stadium shares its facility with two NFL teams, it is now home to only one pizza provider - Papa John's. Resulting from a partnership announced today by Papa John's International, Inc. (NASDAQ: PZZA) and New Meadowlands Stadium, all 82,000-plus fans attending each New York Giants and New York Jets home games, as well as other stadium events, are able to enjoy the fresh taste of Papa John's. Papa John's pizza will be sold at pizza stands throughout the stadium and will be available on suite and club menus beginning mid-November. The sponsorship further enhances Papa John's position as the Official Pizza Sponsor of the NFL and Super Bowls XLV, XLVI and XLVII through the 2012 NFL season, and brings to 14 the number of NFL franchises for which Papa John's is the official pizza sponsor, including the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins. "From the earliest building plans to the final construction of the stadium, we have paid the utmost attention to delivering the very best fan experience," says Mark Lamping, President and CEO of New Meadowlands Stadium Company, LLC. "Partnering with Papa John's further proves our dedication to superior quality in everything we do and sell here." "We are excited to be the Official Pizza of New Meadowlands Stadium and to provide special offers to Jets and Giants fans, and other visitors to this incredible stadium," said Richard Schragger, NYC Co-op President for Papa John's.
    [Show full text]
  • An Analysis of National Football League Fandom and Its Promotion of Conservative Cultural Ideals About Race, Religion, and Gender
    AN ANALYSIS OF NATIONAL FOOTBALL LEAGUE FANDOM AND ITS PROMOTION OF CONSERVATIVE CULTURAL IDEALS ABOUT RACE, RELIGION, AND GENDER Mackenzie Ryan A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS August 2012 Committee: Dr. Marilyn Motz, Advisor Dr. Esther Clinton © 2012 Mackenzie Ryan All Rights Reserved iii ABSTRACT Marilyn Motz, Ph.D, Advisor In this thesis I address three specific questions that relate to the current state of NFL fandom. To what extent do religion, race, and gender influence various aspects of NFL fandom? How do these issues reflect the dominant culture and major demographics of NFL fans (white and male)? Finally, what implications do my findings have for sports culture, fandom, and popular culture as a whole? To answer these questions, I provide three different case studies of NFL fan activities such as fantasy football, issues of gender, and religious and social ideals which show how NFL fandom reflects a very conservative view of race, gender, and religion that in particular mirrors and supports the conservative backlash that has occurred since President Barack Obama took office in January 2009. For this thesis I examined NFL fan behavior and fan rhetoric on websites and blogs devoted to NFL fandom. In Chapter One, I focus on fantasy football, a popular activity among NFL fans. I examine the practices of fantasy football participants and how NFL players, particularly non-white players, are commodified by fans that play fantasy football. In Chapter Two, I analyze how women are portrayed by and situated within NFL fandom.
    [Show full text]
  • Football Statistics Problem
    EXAM REVIEW PROJECT INSTRUCTIONS Exam #2 Review Football Statistics Problem Background Information Perhaps one of the roughest American pasttimes, and certainly one of the largest of organized sports, the National Football League entertains millions of fans all of the world. Teams compete once a week over a regular 16-week period late each year with a 4-week playoff series to determine the Super Bowl champion. Problem Statement In this assignment, students will explore statistical data of NFL teams from 2006 through 2010. Given a thorough investigation, the student will make claims and view trends regarding team and quarterback statistics. Instructions IMPORTANT: This is not the actual Exam for your section. You will not receive any credit for completing this project. IMPORTANT: This assignment requires the Windows version of Microsoft Office. IMPORTANT: Complete the steps below in the order they are given. Completing the steps out of order may complicate the assignment or result in an incorrect result. 1. Download and extract the provided Data Files ZIP file. It contains the following files for use in this assignment: a. seasons.xml – Team statistics for the 2011 through 2015 National Football League seasons [3]–[7]. Table: Seasons Field Name Type Description Season Number Part of composite key. Beginning year for season. TeamAbbrv Short Text Part of composite Key. Abbreviation of team. Wins Number Games won. Losses Number Games lost. Ties Number Games that ended in a tie. PointsScored Number Number of points this team scored against opponents. PointsAllowed Number Number of points opponents scored against this team. DivisionChamp Yes/No Indicates if this team was a division champion.
    [Show full text]
  • Broncos Release CB Drayton Florence; Caleb Hanie Stays
    Broncos release CB Drayton Florence; Caleb Hanie stays Mike Klis The Denver Post August 31, 2012 Go ahead, dwell on how Drayton Florence, Ryan Harris, Jeremiah Johnson, Adam Weber, Sealver Siliga and Mike Mohamed didn't make it. The highlight to the Broncos cutting down to their 53-man roster Friday? How about for the first time, there is a quarterback named Peyton Manning on it. "He made it," said John Elway, the Broncos' executive vice president of football operations. "Surprise." Manning is the one player among the 53 who allows the Broncos to realistically believe that after not winning the Super Bowl since Elway retired as a player following the 1998 season, they can reach the NFL's ultimate game at the end of the 2012 season. In a perverse twist, Manning is a Bronco because he missed all of last season with a neck injury. The missed season forced the Indianapolis Colts to give up on him and provide the Broncos the opportunity to land the NFL's only four-time MVP. In his final preseason tune-up, Manning was 10 of 12 with two touchdowns and a 148.6 passer rating. Now it's up to Manning and the Broncos to take it from there. "The expectations of what we heard from the doctors and where he would be at this point in time, if anything he's exceed that," Elway said. "So is it surprising to me? No. Through all the hype we've been through since Peyton has been here, it's time now to start playing football, which is the fun part." To reach their 53-man limit Friday, the Broncos had to make 22 roster moves.
    [Show full text]