A publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill
Summer 2010
The Reese Felts Digital News Project the mccormick project: Digital strategy for rural community newspapers carolina j-school offers online master’s degree
CONTENTS
6 9 16
3 Dean Jean Folkerts: Connecting
4 The Reese Felts Digital News Project: Digital intelligence for a changing world
6 The McCormick Project: Digital strategy for rural community newspapers
9 Fighting to Save a Mountain and Its People
12 CAROLINA J-SCHOOL OFFERS ONLINE MASTER’S DEGREE
14 16 and Pregnant: The effects of media intervention on teen pregnancy attitudes
16 Ad students create ‘Destination’ branding campaign for FOX sports carolinas
18 37 th Frame – the best of carolina photojournalism
24 WWW2010 and the specter of big data
26 Considering ‘The Big Thaw’
28 ‘You're ready’ – New York Times White House correspondent Helene Cooper addresses 2010 Carolina J-school graduates Cover photo from the school’s 37 th Frame exhibition (see story on page 18). John Adkisson Trey Buie of Paris, Ky., reacts while bowling with his grandparents at Corvette Lanes. Buie bowls in a children's league in Paris. “They usually have bumpers,” Buie's grandmother Sherry Phifer said.
SUMMER 2010 1 CONTENTS
School of Journalism and Mass Communication
Jean Folkerts Jay Eubank Dean Director of Career Services 919.962.1204 and Special Programs [email protected] 919.962.4518 [email protected] Dulcie Straughan Senior Associate Dean Monica Hill 919.962.9003 Director, North Carolina [email protected] Scholastic Media Association Anne Johnston 919.962.4639 Associate Dean for [email protected] Graduate Studies 919.962.4286 Jennifer Gallina [email protected] Director of Research Administration Joe Bob Hester 919.843.8186 Associate Dean for [email protected] Undergraduate Studies 919.843.8290 Stephanie Willen Brown 18 28 [email protected] Park Library Director 919.843.8300 Speed Hallman [email protected] Associate Dean for Development and David Alexander Alumni Affairs Director of Information 919.962.9467 Technology and Services [email protected] 919.962.0281 [email protected] 30 About that fine print: What are the promises Louise Spieler to be kept? Associate Dean for Kyle York Professional Education Assistant to the Dean for and Strategic Initiatives Communications 919.843.8137 919.966.3323 Experimental course creates international 31 [email protected] [email protected] exchange through mobile devices Maura Murphy Associate Dean for 2010 N.C. Halls of Fame inductions and Business and Finance 32 919.843.8287 Next Generation Leadership Awards [email protected]
34 O’Rourke: ‘Journalism is dead’ Editors Morgan Ellis, Kyle York Public relations celebrates 20th anniversary 35 Art Director at Carolina’s J-school Karen Hibbert
Design 36 news briefs UNC Design Services
Printer 39 Donors to the school Clinch Valley Printing Co., Inc. Read the Carolina Communicator online at jomc.unc.edu/carolinacommunicator.
Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.
© Copyright 2010, UNC School of Journalism and Mass Communication. All rights reserved.
Address corrections: Amy Bugno School of Journalism and Mass Communication Campus Box 3365, Carroll Hall Chapel Hill, N.C. 27599-3365 [email protected] 919.962.3037
2 CAROLINA COMMUNICATOR FROM THE DEAN THE FROM
Dean Jean Folkerts: Connecting
Carolina’s J-school students won a national championship this year. They finished first overall in the intercollegiate competition of the Hearst Journalism Awards, considered the Pulitzers of college journalism.
Our alumni and friends set a new record for giving to the school in fiscal year 2010 with more than $7.7 million in private gifts. A recent article in “Journalism and Mass Communication Educator” indicated that from 1999 to 2008 students and faculty in the J-school presented more papers at the Association for Education in Journalism and Mass Carolina is now one of only two journalism schools in the Communication annual meetings than did any other school country to have two Knight chairs – and both of our chairs are with the exception of the University of Florida. Florida has 60 focused on digital media. Read on page 6 about Knight Chair full-time faculty and 200 graduate students. UNC has about Penny Abernathy’s work with the McCormick Foundation and 45 faculty and 100 graduate students. This speaks to the rural community newspapers in North Carolina. productivity of our research faculty and the mentoring they The school has just launched a unique, innovative online provide for our graduate students. master’s in technology and communication (MATC) aimed These three accomplishments are a great tribute to the qual- at working professionals. It’s the only curriculum of its kind ity of the school, and they are more than coincidences. They among our peer programs nationwide. Read more about the go hand in hand. MATC on page 12. The extraordinary support from alumni and friends allows As part of the Carnegie-Knight Initiative on the Future us to innovate and to seize new opportunities for our of Journalism Education, our students are producing the students. Consistent, broad-based support and involvement News21 multimedia documentary project – “Powering a from alumni are cornerstones of any great school. I like to Nation” (poweringanation.org) – which has won more than believe we earn and honor that support with the work of our 40 regional, national and international awards. Our News21 students and faculty. student journalists broke news about the Gulf oil spill response when they obtained a copy of a BP contract with Carolina has been a leader nationally in adapting journalism oil spill workers banning them from speaking to the media. education to a new media environment undergoing massive change. We’re now leveraging our leadership position to go I’m proud of the drive, the professionalism and the optimism further and intensify our focus on digital media. of our students. And I’m honored to work with the faculty, staff and alumni – the Carolina J-school community – that An estate gift by Carolina alumnus Reese Felts is funding an together create what many believe is the best journalism experimental digital news and audience research initiative. and mass communication school in the world. It will function as a research center that studies products, audiences and communities that form around the news. Monty Cook, J-school alumnus and former editor of The Thank you, Baltimore Sun and baltimoresun.com, is leading the project. Monty tells us more about his vision in his story on page 4. The Knight Foundation combined new and existing funds to create a $1.7 million Knight Chair in Digital Advertising that Jean Folkerts increases our work on the business side of digital media.
SUMMER 2010 3 4
DIGITAL NEWSROOM C A R OLINA Digital intelligence for achangingworld T by Monty Cook Monty by D C O he R MMU igital N NI C ATO R F eese Monty Cook ews P elts pro documented. T sustain the project’s publications, products and applications. A ecosystem. information the and behaviors audience trends, journalism studying for foundation the provide that spaces and sites digital entertaining and imaginative insightful, of acollection be will Felts, Reese alumnus from gift estate lion T s a vi s t A and business models. models. business and culture technology, of backdrop changing the against keting mar and advertising content, for solutions innovative create entrepreneurs and companies industries, help to is mission –our J-school Carolina’s of creativity the and thought, and scholarship of quality the experience, the on capitalizing –and research and experimentation of curiosity the Using it. support will that models business finding does it –as them to adapting –and habits media in changes cultural those standing T other fordigital media asexpansive culturalcatalysts change. their own businesses andthe underestimated he decline of so-called mainstream media he has mainstream declinebeen ofwell so-called he Reese Felts Digital N Digital Felts Reese he he survival of journalism now depends as much on under on much as depends now journalism of survival he mix of student-produced journalism and external content will t tu n de a d eam n de jec
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Our newsroom will be fertile ground for experimentation The Reese Felts Digital News Project leverages ongoing and research beyond the standard digital methods of blog- research in the school, and the project’s website will provide ging, social media, content aggregation and curation. The a platform for industry recognition of the school’s research. definition of journalistic content is expanding to include vast We will encourage research partnerships with traditional amounts of raw data and user-generated content. Geocoding, and new media organizations, opening a portion of the site databases, gaming, animation and data visualization each to companies for testing innovative products with audiences. have a role to play in helping journalists compile information And the newsroom will provide a forum for testing new tech- and foster greater understanding of issues by media users. nology, hardware, software, plug-ins and platforms. A recent study by the Pew Research Center found that, for We view ourselves as partners with our users, students and the first time, more people acknowledge getting their news faculty, our community, companies in the digital space and and information online rather than from a newspaper. And the news industry. an astounding 75 percent of us who get news online are Stay tuned for more developments. ♦ being informed through e-mail or social media networks. The tipping point between traditional news sources and the Monty Cook is the executive producer of the Reese Felts Digital most basic digital platform, the web browser, has passed. News Project. A J-school graduate, he returned to Carolina in 2010 after more than 20 years of journalism and news manage- Mobile is the emerging frontier, and the initial focus of our dig- ment experience. Before joining the school, he was senior vice ital news project will be on this trend. The Nielsen Company president and editor of The Baltimore Sun and baltimoresun.com. projects smart phone penetration in the United States to hit 50 percent before the end of 2011. The introduction of tablet technology, such as the iPad, will broaden this transition.
he school’s digital newsroom was made possible Twith a $4.1 million gift from the estate of alum- nus Reese Felts. It is the largest single gift ever by an individual to Carolina’s journalism school. In addition to creating the experimental student news project and audience research initiative, Felts’ gift will fund a distinguished professorship in the school. Dean Jean Folkerts announced the gift Oct. 1, 2009. Felts, a 1952 UNC graduate who worked for nearly 30 years as a radio and television broadcaster in Win- ston-Salem before retiring in 1980, died in 2009. He spent most of his career with WSJS, which is now WXII. gift from an older generation of journalists will help our “The journalism school instilled Reese with an students shape the future of news dissemination.” almost-religious awe of the role of journalism in our In 1996, Felts endowed an annual $3,000 scholarship society and the profound importance of a free and for electronic communication students in the school. responsible press,” said Cowles Liipfert, Felts’ attor- In 1997, he named three editing suites in Carroll Hall. ney and friend. “Reese’s kindness and generosity were well-known “Carolina’s journalism school has always been innova- by many,” Folkerts said. “His gift enables us to do tive,” Chancellor Holden Thorp said. “It is fitting that a something unique and meaningful for our students.”
SUMMER 2010 5 ECT J The McCormick Project:
McCORMICK PRO Digital strategy for rural community newspapers
by Jed Williams merican newspapers’ domestic paid daily A circulation has withered by nearly 10 million since 1985. Newspaper advertising revenue plummeted by 26 percent in 2009 alone.
News continues to move increasingly into the digital and portable age, and the fundamen- tal change undercuts the traditional business advantages newspapers had enjoyed for the better part of a century. The effects have been dire for newspapers, and they simply cannot afford to stand idly by and hope for a reprieve. In this context, the McCormick Foundation asked Penny Muse Abernathy, the Knight Chair in Digital Media Economics at the UNC School of Journalism and Mass Communication, to use her classroom as a laboratory to help rural newspapers in North Carolina transform edi- torial and business models to compete and succeed in the digital era.
Photo courtesy of Mark G ilchrist “We are committed to improving content and building news audiences,” said Clark Bell, the McCormick Foundation’s journalism program director. “This project has the opportunity to do both for three outstanding news orga- nizations ready, willing and able to tackle digital challenges.” Three newspapers were chosen for the pilot project – the WHS:100 YEARS Washington Daily News, Whiteville News Reporter and 24-Page Centennial Edition Included in Today’s Issue Wilkes Journal-Patriot. All are family-owned-and-operated Published since 1896 every Monday and Thursday for the County of Columbus and her people. and have been for several generations – increasingly a The News Reporter rarity in North Carolina and beyond. Each has earned a Thursday, June 3, 2010 reputation for providing quality public service journalism.
Both Washington and Whiteville have won the prestigious Volume 113, Number 97 Whiteville, North Carolina 50 cents Pulitzer Prize for public service. Yet these newspapers are struggling with many of the same issues disabling newspapers in larger metropolitan areas. Inside Today Habitual readers are migrating online, finding more diffuse 2-A •Chadbourn trash sources of news and more customized modes of delivery. As bill draws fi re. 4-A •Man bilked couple of $20,000.
7-A Staff photo by Mark Gilchrist •Tornado touches Walk this way down north of Volunteers from the N.C. Museum of Forestry in Whiteville completed 27-foot-long painted mural from the museum down Madison Street to 6 CAROLINAWhiteville. COMMUthe moveNI intoC theATO museum’sR temporary offi ces May 27 by carrying a Hill Plaza. The museum is in the early stages of a restoration project. 9-A •Dead bear draws a crowd. Chadbourn Roads loaded with No tax hike planning vehicles here Monday for Tabor City Next Issue fees go up By CLARA CARTRETTE ■Council approves fi rst ■Traffic was backed up for through Fair Bluff? Or N.C. 130 through News Editor increase in three years. fi ve miles on N.C. 410 through Whiteville? Perhaps north on N.C. 211 Chadbourn, almost two miles through Bolton? Tabor City will not increase taxes or wa- No, it wasn’t wrecks that jammed ter bills in fi scal year 2010-11, but residents By JEFFERSON WEAVER through Whiteville. traffi c. It was too many vehicles for the Staff Writer will see higher sewer and garbage collection By BOB HIGH two-lane roads. fees. Four traffic lights slow travel be- Town Manager Al Leonard is proposing Starting July 1, it will cost Staff Writer tween the railroad in Chadbourn and an increase in residential garbage and leaf more to obtain permits for the four-lane U.S. 74. Fair Bluff has limb charges from $13.25 to $14 per month. building, rezoning and other How would you like to be a driver three, Whiteville three and Bolton two He said commercial rates must also be ad- activities in Chadbourn. headed north of N.C. 410 Monday traffi c lights. justed but the amount won’t be known until The Town Council Tuesday – returning from the Memorial Day The Chadbourn traffi c was backed up county commissioners adopt their budget approved a new schedule of weekend – between Tabor City and at 5 p.m. to the fi re tower that is more and determine Waste Management’s tip- fees for the planning and zon- Chadbourn, and see blinking taillights than fi ve miles south of U.S. 74. There ping fees. ing department. Town Man- ahead as you rounded a curve near the were more than 800 vehicles end-to-end A bid on the sewer contract is $37,254 more ager Stevie Cox explained that old fi re tower? than in previous years and that amount will Monday’s the fees for building permits, How about headed north on N.C. 904 See Traffi c, page 3-A be added to the bills of 1,213 customers for a rezoning, fl ood plain certifi ca- American Profi le $2.56 monthly increase. Institutional sewer tion and other services have rates will increase $1 per thousand gallons features “Carou- not increased since 2007. and residential charges are increased by 75 The Planning Board re- sels,” Merry-Go- cents per thousand gallons. quested the increase in its May Centennial Reunion In his 24th annual budget letter, Leonard Round memories. 18 meeting. The fees refl ect the suggested that town council members give actual cost of performing the thought fi nancially to where the town has services, Cox said. been and where it’s going in the next few “This is not a tax or fee on for WHS Friday years. Noting that two years ago the town DIDYOB? each individual citizen,” he Whiteville High School will reach former students creates a myriad of was completing one of its worst years fi nan- said. “These are fees that are a rare benchmark for North Carolina stories from their days at WHS,” said cially, he said the town had been depleting Did you observe? … paid by the person receiving public high schools Friday when it Carol Worrell, one of the chairper- its fund balance for most of a decade, trying the service provided by the celebrates its centennial. The high- sons of the reunion steering commit- to improve its capital stock and trying to Folks stopped on town.” light will be a reunion for former and tee. “The growing excitement of this match important grant projects. Site reviews – the most time U.S. 701 north of current students, teachers, workers event is symbolic of the enthusiasm The undesignated fund balance dropped consuming of any planning Whiteville taking and administrators on the front lawn and pride that WHS students have to less that 4 percent, but the board took de- service through the town tomorrow (June 4) from 5 p.m. to 8 shared with continuing friendships cisive action to meet that crisis. No grants photos of the tor- – increased from $250 for a p.m. A program at 6 p.m. will feature and the opportunity of renewing requiring matching funds were sought, no minor subdivision and $350 for nado that touched short speeches and remembrances old ones. The planning committee streets were paved, no salary increases were a major development to $300 down? ... by past and current teachers and has high expectations of a large given and the town altered the gasoline tax and $400, respectively. Zoning students. turnout.” to operate the street department. As a result permits will rise from $100 to “Mentioning the centennial to See WHS, page 3-A County Deaths See Chadbourn, page 2-A See Tabor, page 9-A Whiteville Dock gaston Vurrie Rare swallow-tailed kites above Crusoe Island Vonda Sue S. Cothran Peggy Louise McPherson ■Bird not seen in this region of North Caro- its wingspan is four feet. Chadbourn lina since early 1800s until sighted in Bladen “I saw one over my house, and looked over Russell’s County three years ago. house and there were three more,” Simmons said. Lisa D. Booker Jackson Eagle sighted Evergreen By BOB HIGH “I’ve never been a birdwatcher before, but now I and Danny Edwin Faulk Staff Writer several others in Crusoe are paying more attention to what’s fl ying overhead,” Simmons declared. He saw a Ronnie Simmons has spent his 53 years as a resident bald eagle in his community in early spring. of Crusoe Island, the community along the banks of the “I mentioned the new bird to Russell, and we both Index Waccamaw River in southeastern Columbus County. wondered what it was. He told me he’d seen them, and Editorials ...... 10-A Simmons saw a bird last weekend that sent him to the had some photographs,” Simmons noted. Obituaries ...... 8-A Internet, and began conversations among his neighbors. Some of the Crusoe residents thought the kite was a Sports ...... 1-B Several of them had also seen the strange bird. gull with a distinctive white body and black and white Crime ...... 4-A Lifestyles...... 5-A Russell Norris, one of Simmons’ neighbors, took some wings. But the forked tail puzzled them. photos of the unusual bird last week. Simmons did his Feed on wing homework and identifi ed the large hawk-like fl yer with “I have learned they feed while fl ying, and usually a forked tail as a swallow-tailed kite. nest in wetlands, with nests built in treetops near water,” Rare in N.C. Simmons offered. The markedly black-and-white bird is a rarity for Crusoe Island is located within four miles of Lake North Carolina, and has not been documented in this Waccamaw, where there’s plenty of open water and air- area of the state – except for a sighting four years ago in space for the birds to forage and drink. Bladen County – in almost 200 years. Swallow-tailed kites are not listed by the U.S. gov- The adult bird’s fl ight feathers, tail, feet and bill are ernment as an endangered or threatened species, but A swallow-tailed kite fl ies above Crusoe black. It ranges from 20 to 26 inches in body length, and See Rare bird, page 7-A Island.
See Teacher, page 2-A McCORMICK PRO McCORMICK J ECT readers flee and economic recovery lags, the advertising that historically accounted for the majority of the papers’ revenue dissipates. Students in Abernathy’s “Leadership in a Time of Change” seminar have been working directly with these newspaper executives to under- stand their challenges and initiate change that equips them to survive and thrive in the digital realm. The work calls for creating products and platforms that engage new communities online,
Elizabeth W ilder while generating fresh revenue streams. “This is a period of immense economic disruption in the media industry but also a time of great opportunity,” said Abernathy. “The explosion in digital technologies and spe- cialized information sources is destroying old business models, but is also creating new ones.” Each publication faces unique operational, community and competitive challenges. In Washington – where the Daily News prints six days per week yet recently outsourced printing to another nearby newspaper – management must come up with sound ways to shed legacy printing and distribution costs, while offering an enhanced web product that attracts new readers and advertisers. Whiteville’s News Reporter, published twice weekly, already boasts a relatively well-developed website that incorporates breaking news alerts and social media. Now it is working to generate new advertising revenue by bundling and integrat- ing print and online sales and introducing new web features. For instance, Whiteville.com is considering creating social communities coalesced around particular interest groups such as prep sports or religion. Wilkesboro’s Journal-Patriot, published three times a week, is beginning to develop a robust website. To build a strong online community without cannibalizing its print base, they may begin with increased breaking news updates and broader content selections online, then later expand into more specialized content that offers greater benefits for advertisers who want to reach a specific demographic. Elizabeth W ilder
Previous page: A five-step strategic process guides the student teams as The Columbus County Courthouse they evaluate individual newspaper’s strengths, weak- in Whiteville, N.C. nesses, opportunities and threats, focusing especially on the Above: local economy, the editorial product, ad sales, readership Scenes from Washington, N.C., trends and the current business model. Each step poses a which sits along the Pamlico River series of questions that require the organizations to reflect – and then project. They must first ask fundamental questions about what they create, against whom they compete, who they serve and how they will grow. ⊲
SUMMER 2010 7 ECT J McCORMICK PRO
Main Street in North
Wilkesboro, N.C. Photo courtesy of Jules H ubbard
The full strategic process separates into three phases. are excited to be collaborating with a group of talented Last fall, students completed initial research on each of the students and professors who understand where new media newspapers and their markets. This involved developing is headed.” ♦ current economic snapshots of their communities, culling Jed Williams is a recent Park Fellow master’s graduate of together data on education and income demographics, the UNC School of Journalism and Mass Communication. He growing and waning industry sectors, and available recently joined the Washington D.C.-based media consultancy broadband Internet connectivity. BIA/Kelsey. Five-year trending projections were then performed in each of these areas. This spring, the students conducted extensive reader and advertiser surveys in each market to understand how audience behavior is changing and adver- Five steps for assessing tiser needs are shifting. and implementing change Students then collaborated with editors and publishers in each market to set priorities and brainstorm ideas that will 1. Who are we? jumpstart the digital transition. In fall 2010, students will fol- • What do we create? How efficiently do we create? low through on development and implementation of new • How do we make money? content along with sales and marketing efforts. • Who are our competitors? • How will we grow? The project’s ultimate goal is to develop a multimedia tem- plate and tutorial that can be shared with rural newspapers 2. Who are our customers? around the country. Students and managers at the papers • How much of our product/creation are they are developing a series of multimedia teaching modules – on willing to buy? everything from how to manage change to how to sell adver- • How much are they willing to pay? tising in the new environment – that will be available online. • What is it that originally attracted them to our creation? Clayton Christensen wrote in “The Innovator’s Dilemma” that • What ensures their loyalty today? And tomorrow? established firms tend to be good at improving what they 3. Are we in a cycle or a cyclone? have long been good at doing. Washington, Whiteville and Wilkesboro have long been good at delivering the news and • If in a cycle, how do we move upward in a downturn? serving as the town water cooler in their communities. • If in a cyclone, what is most critical to protect But times are changing – dramatically – and so too are so we survive? these newspapers. They have made the decision to 4. What are our strengths, weaknesses, embrace transformative change. opportunities and threats? “The constant change required to meet the challenges of 5. Who will we be three years from now? increasing Internet use by readers and advertisers, even in Five years from now? small communities like Whiteville, can be overwhelming,” said Les High, managing editor of The News Reporter. “We
8 CAROLINA COMMUNICATOR Fighting to Save a Mountain and
Its People By Chad A. Stevens
Coal River Mountain is an ancient Appalachian cradle of rolling ridges and nestled hollows, which
Chad Stevens provide refuge to a variety Chad A. Stevens is an assistant professor of visual of delicate wildlife species communication at the UNC School of Journalism and Mass Communication. He is documenting a mountaintop removal controversy in West Virginia in the film “The Coal War.” and a home to a uniquely American mountain culture.
But just beneath the surface lies something that calls into question the mountain’s very survival: $4.3 billion worth of coal. Massey Energy – owner of the Upper Big Branch Mine that was the site of the April 5, 2010, mining disaster Above: that killed 29 coal miners – holds permits to clear-cut Storms rolled over a mountaintop removal coal mine near Pikeville, Ky., in May 2007. Mountaintop removal coal mining is 6,450 acres of hardwood forest on the mountain and to practiced in Kentucky, West Virginia, Virginia and Tennessee. detonate thousands of tons of explosives in a process ⊲
SUMMER 2010 9 called mountaintop removal (MTR). This aggressive form of energy plan: the first sustainable-energy, green-collar proj- strip mining is used to extract seams of coal as they lower ect in Appalachia, a 220-turbine wind farm called The Coal THE COAL WAR mountains by 500 feet or more. River Wind Farm. Her innovative solution would fundamentally Daily more than 3 million pounds of explosives are deto- change the coal-based mono-economy in West Virginia by pro- nated in West Virginia during the MTR process. If Massey viding sustainable energy and local jobs for as long as the wind proceeds with its mining plans on Coal River Mountain, the blows. Opposition to her plan, however, remains strong. West blasts will topple debris into nine miles of streams below, Virginia provides 14 percent of the nation’s coal, and politi- poisoning the waterways with arsenic, sellenium and other cal and economic interests in the region are deeply entwined. potentially toxic elements. Those interests benefit from a single energy source: coal. But as Massey Energy readies its bulldozers and explosives Mountaintop removal is not just an Appalachian problem. It is a few hundred yards from her home, Lorelei Scarbro, a West estimated that 45-50 percent of America’s electricity comes Virginia grandmother, begins a desperate fight to save her from coal-burning power plants. Nearly every community in land by breaking the coal industry’s century-old strangle- America consumes electricity derived from this environmen- hold on Appalachia. tally devastating process. Most Americans have no idea that the energy consumed in their homes leads to the destruction of Scarbro’s strategy is unprecedented. She plans to stop the the oldest hardwood forests in North America and poisons the blasting of Coal River Mountain by seeking adoption of her own groundwater for millions of Americans. They say that everyone has a “moment” – the moment one sees MTR for the first time and his or her life changes. For me that moment happened on Memorial Day in 2006, standing on the edge of “Hell’s Gate” on Kayford Mountain. Just as a photograph can’t capture the magnificence of the Grand Canyon, equally words and images don’t exist that reveal the brutality of an active MTR mine. After beginning research on the issue and meeting activists fighting MTR in their communi- ties, I began working on a project that soon evolved into “The Coal War” documentary film. The objective of this film project is to inform the public about the energy battle raging in the coalfields of Appalachia in a unique and compelling way. “The Coal War” achieves this through the incredible story of a grandmother (Scarbro) who risks everything to save her land and her com- munity, and confronts a centuries-old energy problem with a renewable energy solution. As Scarbro says, “This is a David and Goliath story. I know what we are doing is right, but just because you are right doesn’t mean you will win.” Whether Scarbro wins or loses, the camera will be there until the fate of Coal River Mountain and the communities that live in its valleys has been decided. To learn more or to support the project, please visit thecoalwar.com. ♦
10 CAROLINA COMMUNICATOR Above: Surface mining operations like the Kayford Mountain mountaintop removal site operate 24 hours a day. In most instances the process lowers a mountain by 800 feet exposing seams of coal as they go. The industry has been moving to surface mining operations versus subterranean mining because it reduces the number of miners required to extract the mineral.
Left: On Feb. 3, 2009, the first nonviolent protest on Coal River Mountain brought attention to the campaign to build a wind farm. Five protesters, including Rory McIlmoil (left) and Matt Noerpel, chained themselves to an excavator on a mountaintop removal preparation site. The five were later removed and charged with criminal trespassing.
Below: The daughter of a mountaintop removal activist waits in the vehicle while her family inspects a reclaimed mountaintop removal site in West Virginia.
Previous page top photo: During a Memorial Day ceremony at a family cemetery on Kayford Mountain, Hillary Hosta, an anti-mountaintop removal activist from Ottawa, Ontario, carries a young bird found on the path to the 300-year-old cemetery that can only be accessed with permission of the coal company.
Previous page bottom photo: For decades Kayford Mountain has been the site of a major mountaintop removal complex. Many residents in the nearby community of Dorothy, W.Va., complain of property damage and cracked foundations because of mountaintop removal blasting.
SUMMER 2010 11 CAROLINA J-SCHOOL OFFERS ONLINE MASTER’S DEGREE
An innovative master’s degree in digital media delivered online by the acclaimed UNC J-school matc.jomc.unc.edu
The UNC School of Journalism and Mass Communication is launching a new online master’s degree that focuses on interactive media, the Internet, digital economics and other issues reshaping journalism and mass communication in the 21st century. Prospective students may apply now through Jan. 1, 2011, for fall 2011 admission.
The Master of Arts in Technology and Communication (MATC) new degree. “MATC students will be immersed in cutting-edge is the only fully online master’s degree in journalism and mass digital media theories and practices while being able to access communication offered in the UNC system – and the only curric- materials and engage in discussions online. The content of the ulum of its kind among the school’s peer programs nationwide. program is a perfect match for an e-learning format.”
The MATC offers a rigorous, unique curriculum that enables pro- The program admits no more than 20 students each year in fessionals to address the challenges and opportunities posed by order to ensure a seminar-like learning environment. technology. MATC students gain the tools to solve communication “My role is to serve as adviser and advocate for our students,” problems using the new media solutions that are transforming said associate professor Rhonda Gibson, MATC academic direc- media and business practices. The program prepares current and tor and former director of the school’s doctoral program. “We aspiring managers for leadership positions in journalism, advertis- are limiting the size of this program so that we can provide the ing, public relations and internal communication. same level of personal attention that our residential students “We’re very excited about the synergy between the MATC cur- receive. I will have regular contact with all MATC students to riculum and the way the program will be taught online,” said ensure that their academic needs are met and to connect them Louise Spieler, associate dean for professional education and with UNC faculty whose specialties match their interests.” strategic initiatives, who has spearheaded development of the HEADER - - Format On-campus Online Online Online Online Online On-campus Online Online Online Online Online Credits 0 3 3 3 3 3 0 3 3 3 3 3 30 CourseTitle Orientation Writing for Digital Media for Writing Research Applications and Methods Database and Web Research Web and Database New Media and Society and Media New Information Visualization Information Summer Residency Summer StrategicCommunication Usability and MultimediaDesign and Usability Media Law for the Digital the Age for Law Media Leadership in Digitalin EconomicsLeadership Media FinalProject How can I learn more about the can MATC? about I learnHow more Please visit call or matc.jomc.unc.edu the MATC officeat also may contact You Rhonda1.877.668.0674. Gibson, MATC academic director, [email protected]. at How are courses online? How taught Courses use online lectures, narrated slides, textbooks, case studies, blogs, social media tools and links readings. to Lively discussion boards simulate the give-and-take the of classroom. Courses are taught in an asynchronous format, meaning that have be to students online don’t a specific at time. While the program format is flexible, degree the is designed be to rigorous and challenging. Courses include strict deadlines assignments for and high standards par for does the process admissions work? How degree baccalaureate a holding individuals seeks program The of years three of minimum a and higher or 3.0 of GPA a with field. communication-related or journalism- a in experience The required. are scores (GRE) Examination Record Graduate prog who annually, students 20 than more no admits MATC is deadline application The together. program the through ress class. 2011 fall the for 2011, 1, Jan. ticipation and performance. - - Course# JOMC 711 JOMC JOMC 716 JOMC JOMC 714 JOMC JOMC 715 JOMC JOMC 717 JOMC - JOMC 720 JOMC JOMC 721 JOMC JOMC 718 JOMC JOMC 719 JOMC JOMC 992 JOMC Semester Summer I Summer Fall I Fall Fall I Fall SpringI SpringI Summer II Summer Summer II Summer Fall II Fall Fall II Fall SpringII SpringII Fall III Fall Total Course Schedule
conomics conomics nline E O aminski hesis K T nformation isualization I V yburski T aw for the Digital AgeDigital the for aw L alyanaraman raditional T K rian Carroll rian aura Ruel aura on- B L ew Media and Society Mediaand ew ine 3-credit courses and a eadership in Digital Media Media Digital in eadership N nformation N N L I nstructor: nstructor:Genie nstructor: Sri nstructor:JohnstonAnne nstructor:Alberto Cairo nstructor:Packer Cathy nstructor:Abernathy Penny nstructor:Hennink- Heidi nstructor: MC 711: Writing for Digital MediaDigital for Writing 711: MC MC 714: Database and Web Research: Research: Web and Database 714: MC MC 715: 715: MC MC 716: Research MethodsApplications Research 716:and MC MC 717: 717: MC MC 718: Media718: MC MC 720:StrategicCommunication MC MC 721:Usability MC Multimedia and Design MC 992: 992: MC MC 719: 719: MC I Strategies for Finding Finding Strategies for I I I I I I I I O O O O O O O O O O long residency in the summer between the first and second years. second and first the between summer the in residency long ing students in spring 2003. The school will continue offering the certificateprogram separately from the MATC. Students who com theplete certificateto apply may the MATCprogram. admitted,If certificate students may transfer credit 711: “WritingJOMC for for Digital 714: Media” and “Database JOMC Research” and Web into the degree program. The credit must have been earned within five years admission of the to MATC program. information More about the certificate availableis at jomc.unc.edu/de. The MATC builds the on success online the of Certificate school’s in and Technology Communication program, which began enroll How does the MATC affect the school’s online online does the MATC affectHow the school’s Technology and Communication? Certificate in Is travel to the UNC-Chapel Hill campus required? campus Hill UNC-Chapel the to travel Is two- a in participate to twice: least at campus to come Students Yes. week a in part take to and degree the starting before orientation day Yes. The MATCYes. is aimed working at professionals. Students pursue the degree a part-time on basis, taking two courses during the fall and spring semesters two for years and course one over the Aftersummer. finishing the coursework, students will a complete finalproject. FAQ this degree while working? Cancomplete students 3-credit non-traditional thesis) J MATC Curriculum 30 credits ( J J J J J J J J J CAROLINA J-SCHOOL OFFERS ONLINE MASTER’S DEGREE MEDIA INTERVENTION 16 and Pregnant: The effects of media intervention on teen pregnancy attitudes
by Rebecca Ortiz Discussion about teen pregnancy has exploded in recent years.
Gossip magazines and newspapers splashed stories about the pregnancies of celebrity teens Jamie Lynn Spears and Bristol Palin across their covers. The full-length feature movie “Juno” told a story with a happy ending about a teen who becomes pregnant accidentally and gives her baby up for adoption. The Lifetime television network produced “The Pregnancy Pact,” a movie based on the real-life events of a group of teenagers in Massachusetts who made a pact to get pregnant at the same time. The MTV network debuted the documentary series “16 and Pregnant,” which followed the lives of six teens who become pregnant and deal with
M TV the trials and tribulations of pregnancy and parenthood. The Maci Bookout and her son, Bentley, series was such a success that a spin-off, “Teen Mom,” and a from MTV’s “16 and Pregnant” second season were produced. Teen pregnancy has also received much attention from health experts. After a steady decrease in the teen preg- nancy rate between 1990 and 2005, there was a significant increase in the rate between 2005 and 2006. There was a similar decline and increase in the teen birth rate which increased for two consecutive years from 2005 to 2007 and then declined slightly in 2008. Despite the recent decrease in the teen birth rate, the National Campaign to Prevent Teen and Unplanned Preg- nancy noted that trends in the past few years suggest a continued need to focus on this issue. Recently released data on teen sexual behavior and contraceptive use suggest that progress changing these behaviors may have stalled.
14 CAROLINA COMMUNICATOR MEDIA INTERVENTION MEDIA
Such conclusions were a catalyst for the campaign to iden- tify innovative and effective ways to reduce teen pregnancy. According to research conducted by Jane Brown, James L. Knight Professor at the UNC School of Journalism and Mass Communication, and her colleagues, media interventions such as the “Say No to Drugs” campaign that aired for years can be effective ways to approach such topics with teenage audiences, who are avid consumers of media. Current research on the impact of media interventions is limited, so the campaign contracted with UNC researchers and the Durham research firm, iRT, to evaluate teen pregnancy media intervention built around the MTV “16 and Pregnant” documentary series. UNC researchers on the project included Brown and doctoral students Autumn M TV Shafer and Rebecca Ortiz. The pilot project involved adolescents at 18 central North Carolina Boys and Girls Club groups. Between February and April 2010, the researchers studied the groups’ exposure to and discussion of three episodes from “16 and Pregnant.” They set up randomized groups that would receive the media intervention and control groups that would not. All participants completed questionnaires at the beginning of the study and then again a week later. Then the intervention groups viewed each episode and participated in a group discussion with a group M TV facilitator, using a guide designed by the campaign to elicit Top photo: Gary Shirley and Amber Portwood conversation about the negative consequences of teen from “16 and Pregnant” pregnancy and parenthood. Control groups did not view episodes or have discussions. Bottom photo: Maci Bookout with Ryan Edwards, The researchers compared results of the control and interven- Bentley’s father tion groups to assess the effectiveness of the intervention. They looked for any changes in susceptibility to teen preg- nancy, intentions to change behaviors, attitudes about the normalcy of teen pregnancy and parenthood, and positive or negative expectations about teen pregnancy and parenthood. Perhaps the most interesting finding was that teens in the believe that teen pregnancy and parenthood was the norm. intervention groups were significantly more likely than the Also, the more teens liked the episodes and discussion ses- control groups to believe that most teens want to get preg- sions, the lesser were their positive expectations about teen nant. It suggests that viewing and discussing the episodes pregnancy and parenthood. may lead some teens to believe teen pregnancy is more nor- This exploratory examination of a media intervention for mal than they believed previously. teen pregnancy prevention revealed potential for successful Such findings are not novel in media effects research.T he interventions in the future. Teens enjoyed participating and “cultivation theory” posits that the more television exposure a showed an increase in knowledge about ways to prevent teen person has, the more likely they are to believe that the portray- pregnancy and parenthood. Brown and colleagues continue als on television reflect reality.I t is possible that some teens to work on similar projects to identify effective interventions to who view shows about teen pregnancy may begin to believe improve sexual and overall health among teens. ♦ that the issue is more widespread than they initially thought. Rebecca Ortiz is a Park Fellow doctoral student at the UNC Positive implications were also found. The majority of par- School of Journalism and Mass Communication. Her interests ticipants reported discussing the episodes further with a include health communication, media effects and representa- friend, and those participants were significantly less likely to tions of sexuality in the media.
SUMMER 2010 15 Ad students create ‘Destination’ branding campaign for FOX Sports Carolinas
The winning team of students from assistant professor Dana McMahan’s class included Matt Vita, Anna Folwell, Paige Heskamp, Kelsey Watford, Nicole Cestaro and Jordan Cha- DESTINATION: FOX SPORTS CAROLINAS Advertising students at the UNC School of tham. They earned the opportunity to work side by side with industry professionals to execute the final product and its Journalism and Mass Communication have launch coinciding with the beginning of the NBA, NCAA and developed a new branding campaign for NHL fall sports seasons. FOX Sports Carolinas. “The program exposed us to many components of the cre- The project is part of FOX’s Creative University program that ative process and execution of an advertising campaign partners with prestigious academic and athletic institutions through hands-on experience, giving us a valuable and fun around the country. It provides real-life applications of what understanding of the industry,” said Folwell. students are learning in the classroom. Michael Brouder, the director of marketing and network The campaign – Destination: FOX Sports Carolinas – supports presentation at FOX Sports Carolinas, said he and other exec- FOX’s new regional sports network that reaches more than utives were impressed with all of the student teams’ pitches. 4 million cable and satellite households in North and South “Every idea was actionable. They were really that good,” he Carolina. The network televises about 100 live Atlantic Coast said. “The preparation of the students, the caliber of the pre- Conference sporting events and a weekly ACC magazine sentations and their overall professionalism was top notch.” show. It also televises Charlotte Bobcats and Carolina Hurri- Brouder said the winning presentation stood out because canes games, among other teams and athletic conferences. of its understanding of the breadth of FOX Sports Caroli- Eight teams of students in two of the school’s advertising nas programming, achieving the difficult task of creating classes developed agency-level pitches and presented FOX an umbrella campaign that works for both college and pro executives with creative concepts for TV, outdoor, radio, and sports in both North and South Carolina. “The campaign is grassroots web and social media applications. locally charged and highly customizable across the entire FOX Sports Carolinas footprint,” he said. “Destination: FOX Sports Carolinas really focuses on the passion fans have for their teams,” McMa- han said. “FOX Sports challenged the class teams to bring the fan spirit alive for sports enthusiasts in the viewing area. All true fans will see themselves in the campaign.” Three television spots make up the primary pieces of the campaign, but the concept will be used across multiple platforms. One is based on major rivalries in the Carolinas involving ACC and Southeastern Con- ference teams and fans.
Students Paige Heskamp, Nicole Cestaro and Kelsey Watford (l to r in back) watch a Los Angeles-based crew discuss the execution of their “Destination Campaign” concept during a production shoot in Winston-Salem.
16 CAROLINA COMMUNICATOR DESTINATION: FOX SPORTS CAROLINAS SPORTS FOX DESTINATION:
Storyboards from the student-developed campaign
Another focuses on the concept of “the next moment,” featur- associate professor Joe Bob Hester’s and McMahan’s classes ing scenes of landmarks, landscapes, stadiums and arenas in took on the FOX Sports Carolinas branding campaign. the Carolinas with audio highlights of memorable calls in the And as the students worked on that campaign, a sideline sports history of the Carolinas and finally asking, “Where will project emerged that incorporated student findings from an you be for the next big moment?” advertising research class noting consumer opinions and A third concept –“whatever it takes”– features everyday trends related to the Charlotte Bobcats fan experience. From sports fans rushing home to watch a big game. It’s a tongue- the findings, assistant professor Heidi Hennink-Kaminski’s in-cheek approach to doing whatever it takes to see the game. advertising class conceptualized, developed and presented All three spots culminate in the final message that the desti- multiple marketing concepts to build brand recognition, drive nation for fans is FOX Sports Carolinas. ticket sales and spur viewership of Bobcats telecasts on FOX Sports Carolinas. The Creative University partnership between the network and the school began when Brouder reached out to John Swee- The partnership also led to three students landing intern- ney, Distinguished Professor of Sports Communication and ships with FOX Sports during the summer of 2010. ♦ head of the advertising program at the school. From there,
SUMMER 2010 17 OURNALISM J PHOTO
Courtney Potter Rosa Chivian, 9, is a Shuar Indian and recent amputee from the Ecuadorian Amazon jungle. Since her people believe that “accidents” are curses from evil spirits, her family fled with Rosa to another province to escape the shame of being “cursed.” Now the family is living at the Hospital Vozandes del Oriente in Shell, Ecuador, as Rosa undergoes rehabilitation and learns how to transcend the stigma attached to her malady.
18 CAROLINA COMMUNICATOR Jon Young Germán Alarcón Cornejo, known also as the Peruvian water color artist “Kinkulla,” stands before the The 37th Frame, Carolina photojournalism’s annual mountains of Chincheros, Peru, after completing a painting of the photo contest and exhibit, features the best student scene. Kinkulla makes his living as an artist, painting scenes of work from the past year. Peruvian culture and commerce.
This year’s exhibition featured 68 images from spot news, general news, fea- ture, sports action, sports feature, portrait, pictorial, illustration and photo story categories. More than 500 images were submitted for judging. Carolina’s photojournalism students and faculty are recognized every year with regional, national and international awards that burnish the school’s reputation as one of the world’s most fertile training grounds for photojournalists. The panel of professional photojournalists who judged this year’s 37th Frame included David T. Foster III of The Charlotte Observer and freelancers Nathan Clendenin (nclendenin.com) and Travis Dove (travisdove.com). The following are some of the images featured in the 37th Frame exhibition.
SUMMER 2010 19 OURNALISM J PHOTO
Katherine Vance Minnie Vance holds 2-month-old Jayla Caldwell's hand as she listens to Jayla's heartbeat. Vance, 87, has been a pediatrician in Chattanooga, Tenn., for more than 50 years. She often sees patients that other doctors will not see since the patients have state-provided, rather than private, insurance.
above: Arkasha Stevenson A couple embraces at the Pike County Central High School homecoming football game in Pikeville, Ky. Both 15 years old, the two have been dating for nine months.
left: Justin Spinks The band Buffalo –G rant Waters, right, Kyle Mendenhall, center, and Brantly Tyson – plays its own twist on low-country Carolina bluegrass at The Cave in Chapel Hill, N.C.
20 CAROLINA COMMUNICATOR PHOTO J OURNALISM
right: Lesley-Ann Hix Participants swim through Jordan Lake during the 2009 Duke Liver Center Half Triathlon.
below: John W. Adkisson Independent rapper Donald “DJ Duck” Harris smokes while riding the Muni bus in San Francisco as friend and fellow rapper Donald “Papa Don” watches. Papa Don and DJ Duck record and pro- duce their own music, paying their way by selling their records on the streets and on the Internet. “I don't care about nothing else, as long as I can do shows and get paid,” Papa Don said.
SUMMER 2010 21 PHOTOJOURNALISM to for fair the 27 years. bacon, like chocolate-covered foods, T a dayduring at the H Stephanie and Stephanie L left: refugee Pollock Jackson Penn as a Emalyn Mary CatherinePenn above: auren Frohne he couple has been bringing unique unique bringing has he been couple urdle Mills, Mills, urdle defeat the East Carolina Pirates 31-17. Pirates Carolina East the defeat loudest as the loudest at U sophomores both Mott, and Elizabeth left, Zoya Johnson, Jessey Dearing left: N .C., take a short break .C., break take a short A rnold Emmons, of Emmons, rnold
N T .C. Fair.State ar H eel football team team eel football N C, scream their their scream C, PHOTO J OURNALISM
above: Courtney Potter Thousands of people representing every Galapagos island gather on Santa Cruz Island to commemorate the island’s biggest holiday – the 50th anniversary of the Galapagos National Park. left: Jon Young Caprice Coleman rises above the ring before planting his knee firmly into his opponent, the Masked Avenger. Blood, anger and hatred are all part of the show in the Power Pro Wrestling ring in Sanford, N.C.
SUMMER 2010 23 WWW2010 and the specter of big data
WORLD WIDE WEB CONFERENCE Photos by Maria Bielikova
The UNC School of Journalism and Mass Data that sits at the foundation of Facebook, Twitter, Communication partnered with numerous Google, and every social media tool out there.” sponsors to underwrite the 2010 World Boyd discussed five things that people working with Wide Web conference (WWW2010) in big data need to understand. Her remarks are excerpted below. Raleigh, co-chaired by Paul Jones, clinical • Bigger data are not always better data associate professor in the school. • Not all data are created equal • What and why are different questions The annual international conference began in 1994, five • Be careful of your interpretations years after Sir Tim Berners-Lee conceived the World Wide • Just because it is accessible doesn’t Web. It is a forum for discussion and debate about the mean using it is ethical evolution of the web, the standardization of its associated technologies and the impact of those technologies on soci- Bigger data are not always better data ety and culture. It brings together researchers, developers, Big data is exciting, but quality matters more than quantity. And users and commercial ventures. to know the quality, you must know the limits of your data. You Among the luminaries at this year’s conference were need to know your dataset. Just because you’re seeing millions Berners-Lee; Vint Cerf, vice president and chief Internet and millions of pieces of data doesn’t mean that your data is evangelist for Google; David Ferriero, archivist of the United random or representative of anything. To make claims about States; Andrew McLaughlin, deputy U.S. chief technology your data, you need to know where the data comes from. officer in the Executive Office of the President; and Carl Malamud, founder and director of Public.Resource.Org, a Not all data are created equal nonprofit corporation that has placed more than 90 million Because of the big-ness of big data, many who work with it pages of U.S. government documents on the Internet. believe that it is the best data out there. Those who argue The event has rotated from North American, European and that big data will render other approaches to data collection Asian locations, including Madrid, Beijing, New York, Hong useless astonish me. This usually stems out of an arrogant Kong, Amsterdam and Paris. Next year’s conference will be belief that big data is “pure” data. Big data is valuable, but it held in India. has its limitations – it can only reveal certain things and it's outright dangerous to assume that it says more than it does. Among the topics explored at the 2010 conference were the Data is not generic. It doesn't say generic things simply future of journalism, social networks and Internet privacy. because you can model it, graph it or compute it. You need For the complete report on conference proceedings, visit to understand the meaning behind the representations to www2010.org. understand what it can and cannot say. Not all data is equiv- The concept of “big data” emerged as a major theme at the alent even if it can be represented similarly. conference and the focus of keynote speaker Danah Boyd’s remarks. Boyd is a social media researcher at Microsoft What and why are different questions Research New England and a fellow at Harvard University's Nobody loves big data better than marketers. And nobody Berkman Center for Internet and Society. She described big misinterprets big data better than marketers. They do so data as “the kinds of data that marketers and researchers because they think that “what” answers questions of “why.” and business folks are currently salivating over. Data about I had noticed that Coca-Cola was quite popular as a “friend” people, their activities, their interactions, their behaviors. on Facebook and so I had started poking around to figure
24 CAROLINA COMMUNICATOR HEADER - - ow you N 2010conference; nternetevangelist I he concourse he the of WWW T n other words, other n hat's at stake I oyd; oyd; n short, if it's larm bells should B rg founder Carl Malamud O e've stripped content out of 2010 keynote on big data, o get here, we've perverted “pub ooglevicepresident chiefand G 2010conference participants theRaleigh at Convention oyd’s WWW nstitute for Sustainable Communities,nstitutein for based I int Cerf,int Left to right: Left WWW Center;JonesPaul with Danah RaleighConvention Center during the V rove rove .C., as an example of effective of storytelling example an big as using .C., G N Lee and Public.Resource. he institute aggregates data into maps to tell stories of of stories tell to maps into institutedata aggregates he T e’ve gone from a problem of having not enough information efore you had to do a lot of inferring,” Jones said. “ nd that’s where the journalist can fit in. Jones cited the work of work the cited Jones in. fit journalistcan the where that’s nd erners- W B have to do a lot of digging.” ♦ institutionalized discrimination and civil rightscivildiscriminationinstitutionalized infringements. and “ B have helped make it widely available and easily accessible. “ – having it really hard to find – to having so much that it’s hard to make sense of it,” Jones said. A Cedar the Mebane, data. ust because it is accessible doesn’t mean t terrifies me when those who are passionate about big using it is ethical J I data espouse the right to collect, aggregate and analyze anything that they can get their hands on. I actively maintain 150 relationships at any time. time. any relationships at actively 150 maintain point personalany network person's at a of maximumsize the mistakenly Friendster Unfortunately, 150. be should life their in personalnetworkstheir modeling thatpeople were believed have should one thatno mean thatto took they so site, the on it.capped they So 150. than greater list friend's a accessible, it's fair game. T lic” to mean “accessible by anyone under any conditions at any time and for any purpose.” W context, labeled it data and justified our actions by the fact that we had access to it in the first place. A be ringing because the cavalier attitudes around accessibil ity and big data raise serious ethical issues. W is not whether or not something is possible, but what the unintended consequences of doing something are. For a transcript of B visit www2010.org. ♦ -
- - ut it'sonly ut igel Shadbolt ou can count count can ou B Y ou can execute execute can ou Y ll of us are inter are us of ll found the answer: the found I A f you want to work with work to want you f I nd people like Shadbolt, nd projecting “what”nd “why” into A Lee that makes available data acquired oyd warned of the pitfalls of using big data, nd how you design what you measure also measure whatyou design you how nd A ou can build a model that is mathematically thatis model a build can ou nalyzing traces of people's behaviors inter people's and of nalyzingtraces erners- Y A ut there is lots of information that is overlooked – overlooked information thatis lotsof is there ut fterpeople, interviewingfew a B im B
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hat and why are different questions.different are why and hat e said this information, funded with taxpayer dollars, simply hose who were linking to Coke were making an identity an making were Coke to linking were who hose based on your own guesses is methodologically is irresponsible. guesses own your on based preting data. data. preting
big data, you need to know which questions you can answer can questionsyou which know to need you data, big can't. you ones which and W Be careful of your interpretations regardlessinterpretation, analysisdataEvery involves act of is. data mathematical or your big how of understandmeans,try it what to you moment the but sound interpretation. act of an engagingin you're beautifully Misinterpretationsare interpretation. from stems sys into findings implementpeopletry displayed when to statement, but it wasn't the fizzy beverage that they were were that they beverage fizzy wasn't the statement, it but to. referring T extremely actionsan task.important is research actuallyto you talk unless but face, the in blue you're until do. whatthey do they why know to going not you're people, W Friendster when occurred this of example favorite My tems. only peoplecould thatfound research implement to decided out A why. the first step to understanding dynamics.social to first the step zoning laws, where bicycle accidentshappen…” bicycle laws,where zoning H sits in government offices and files. A and Sir T it could be a boon for journalists to find new stories based on large quantities of information. Jones pointed to data.gov.uk, a site created by N for government purposes, as a new kind of tool for journalists. agendas,” and notes meeting for asking been have “Journalists “ said. he an experiment that is structurally sound, but the moment you structurallyyou moment thatis the experiment but an sound, act of an engagingin understandtryresults,you're the to interpretation. THE BIG THAW Considering The BIG THAW ‘The Big Thaw’
charting a new future for journalism
The Media Consortium, a network of 45 independent A guide to the evolution of independent media By Tony Deifell, Q Media Labs Produced by The Media Consortium media organizations, commissioned Carolina graduate Tony Deifell to produce a study on how media can increase their impact and influence amid current industry changes – and sustain it for the long term.
Deifell met with the faculty, staff and Sometimes, organizations can even create greater positive students at the UNC School of Journal- change by first meeting people where they are, especially ism and Mass Communication in spring in an online world that is characterized by empowerment of 2010 to discuss the findings of his individual users and relevancy of information … research published in “The Big Thaw: “Shoulds” come from deeply held beliefs about how the Charting a New Future for Journalism.” world can be better, which often seed new paradigms ... “The Big Thaw” asserts that journalists However, new paradigms are also trapped by the tyranny of and independent media are society’s should … The power to transcend paradigms by recognizing most valuable truth tellers, but it recog- that no paradigm is ‘true’ is the most effective lever … Tony Deifell nizes the old media system is melting away. Deifell says that industry change advanced at a gla- “ As a teacher, I confront students with assertions cial pace for many years, but news organizations now face that require independent verification and thus a flash floods. solid foundation upon which they can provide clear and calm leadership this generation of journalists “The Big Thaw” says that although many see this moment needs to provide.” as a meltdown, it is an opportunity – and like the annual –Ryan Thornburg, Assistant Professor flooding of the Nile, media’s big thaw has the potential to revitalize the landscape. Getting more from advertising Three major themes discussed during Deifell’s visit to Caro- Most publishers have had high hopes for online advertising. lina – and excerpted below from “The Big Thaw” – include Months before the financial crisis was in full swing,A nn Fried- the tyranny of should, getting more from advertising, and the man, deputy editor of “The American Prospect” wrote: “In new scarcities and their effects. terms of advertising, I think we did expect web revenues to be far higher than they are now. Yeah, we all expected print The tyranny of should circulation to continue to decline. But we thought we’d have … Change the world as it is into the world as it should be … figured out how to ‘monetize the web’ by this point.N ot so.” Certainly, this is the underlying goal of anyone seeking any Three opportunities stand out for getting more from online sort of change, although this aim might be secondary to qual- advertising. ity reporting for many journalism organizations. The rub comes from differing perspectives of what the worldshould be. • Build the capacity for constant innovation. Online ad prod- ucts are not static; new types of ads that attract advertisers The world would not improve without people fighting for will continually emerge … the most successful online media “shoulds”... However, people and organizations can also companies have ad product managers who focus on creat- limit their impact by clinging to “shoulds” that undercut ing new ad products rather than just selling them. their ability to gain resources (e.g. financial, social, cultural).
26 CAROLINA COMMUNICATOR THE BIG THAW BIG THE
• Experiment with “performance-based” ads. Performance “ Listen up journalists and professors: new ads now represent the largest portion of online advertis- abundances and scarcities are all about audiences ing, yet independent publishers primarily use display ads – content consumers. They vote with their eyeballs. based on number of impressions … the market is shifting They want to participate. They don't value news the to performance ads, which are based on the measurable same way traditional journalists defined it.B ut they results of users’ actions. are hungry for news and information. My students say the one scarcity we cannot afford is the scarcity • Multiplatform sponsorship. As independent media compa- of ideas and innovation.” nies become multiplatform, they have greater opportunity –Leroy Towns, Professor of the Practice to attract advertisers with broader sponsorships than simply giving them a rate card. Publishers can give an tions; Prosper.com and Kiva.org are building microfinancing advertiser access to their audience in a multi-faceted way sites on lenders’ and borrowers’ reputations. Digg and that creates a deeper relationship with an advertiser’s StumbleUpon have done the same in filtering news and brand … that will contribute more to the bottom line. information.
“ Tony’s point about constant innovation is true For journalism organizations, building a stronger reputa- for the entire communications industry, not just tion could be particularly valuable. Believability ratings for advertising. Our students are entering a workplace national news organizations remain very low … Believabil- where change is now a constant. As Alvin Toffler ity ratings for major online news outlets – including news wrote, they must be able to ‘learn, un-learn and aggregators such as Google News and AOL News – are re-learn,’ and so must we. That’s the challenge in lower than for major print, cable and broadcast outlets, journalism/mass communication education today.” according to The Pew Research Center for the People & the –Joe Bob Hester, Associate Professor Press. Reputation is fragile and perhaps more so than time, money and attention. ♦
New scarcities & their effects See Deifell’s presentation to Carolina’s journalism faculty at youtube/uncjschool. Chris Anderson of “Wired” magazine said that time and money are no longer the chief scarcities for people. The new Read and download “The Big Thaw” at scarcities also include attention and reputation. themediaconsortium.org/thebigthaw. Contact Deifell at [email protected] or on Twitter @Deifell. • Scarcity of attention. Media companies not only compete with each other for users’ attention, but also compete with the time someone takes to attend their child’s soccer game. “‘ The Big Thaw’ doesn’t waste time clinging to outdated Publishers must find other ways to maintain users’ attention notions or bemoaning the economic trajectory of online, which they can achieve by increasing connection with traditional journalism. It confronts the realities of a and among users. Media outlets can also compete by using new paradigm in media. We tell our students that they live online events to tap the growing value of immediacy. will shape the future of media. They will. And studies • Scarcity of reputation. Google search built its PageRank like ‘The Big Thaw’ help light the path.” on sites’ reputations; eBay built auctions on sellers’ reputa- –Dean Jean Folkerts
SUMMER 2010 27 ‘You’re Ready’ New York Times White House correspondent Helene Cooper addressES 2010 Carolina J-school graduates
Hello Class of 2010.
HELENE COOPER: COMMENCEMENT 2010 I remember sitting where you are right now, 20 years ago, as I prepared to leave Carolina and start my life in journalism. I remember how scared I was. I just didn’t feel ready. That feeling of terror – of not feeling ready – has been with me every single time that I’ve struck out on something new. I’ve never felt ready, or prepared. In 1994, I was just a few years out of college, and had just started in the Washington bureau of The Wall Street Journal. I went to sign up at the Y near the office, and who do I run Helene Cooper, White House correspondent for The New into, but the deputy bureau chief, Jill Abramson. This was the York Times, is a native of Monrovia, Liberia, and the author first time the two of us had chatted since I’d been hired, and of the bestseller, “The House at Sugar Beach: In Search of a she started talking about how there were so few women in Lost African Childhood.” the bureau, and how she was struck by how whenever there was a big story – and that same week, President Clinton had She attended journalism school at Carolina in the early just announced that he was sending 20,000 military troops 1980s, leaving school just a few credits shy of her degree. to Haiti to prevent a military coup there and restore Aristide Dean Jean Folkerts urged Cooper to complete the degree – to power – the Journal would send the usual boys to cover which she did in 2010 – and asked her to speak to her fellow the story, and how sometimes she wished girls would raise graduates at the school’s 2010 commencement ceremony at their hand for this kind of stuff. the Dean E. Smith Center in Chapel Hill. So of course, I said, without thinking, “I’ll go. Are you kidding Here is a partial transcript of Cooper’s remarks. me? I’ll go.” And the next thing I knew, literally 24 hours later, View the full address at the school’s YouTube channel – I was on a plane to the Dominican Republic with $1,500 cash youtube.com/uncjschool. in my socks, a backpack, my laptop and that fear in the pit of my stomach that said, “What the heck was I thinking? I’m not ready for this. I can’t do it. What am I going to do when I get to Haiti?” I ended up on the border at Jimani, in this no man’s land between Haiti and the Dominican Republic, for three days, with a bunch of other reporters, before we bribed our way in, and then hitched a ride with this dodgy looking gunman in a stolen Nissan Pathfinder. I ended up in Haiti for a month, covering the invasion and its aftermath and the riots and mayhem. I’d never done anything like that before, but hey, I had covered the anti-apartheid/divestment protests on the south lawn here at Carolina, which left me totally prepared for this kind of reporting. And it turns out, I was ready. I just hadn’t realized it.
28 CAROLINA COMMUNICATOR HELENE COOPER: COMMENCEMENT 2010 29
- - - - meri SUMMER 2010 was ready. was rave Men,” I B hat you may ut a friend of ’m not’m ready to f you’ve never raqis. I would only AA Final Four this C ’m the’m world’s biggest e, as a country, had uwait. I o out there and kick butt. ♦ raq. I ou have just received the raq. I would be embedded raq to fight, for whatever our ou guys are so ready too. My rmy, so itrmy, wasn’t like I would be able , in which he writes about the fighting in was terrified, but you know what? what? know you but terrified, was I t’s front-line journalism at its best, and itclari s a journalist, so who’s used to interviewing all ar II . I I nfantry Division forI . I rd rave I recommendMen,” it highly. Up until I read it, I my Schatz, gave me Ernie Pyle’s book, “ orld W raveMen” is made upof Pyle’s newspaper columns B B Every single person you’ve met, every nd even though, as recently as – oh, 15 minutes ago – I nd you know what else? Y merican G ut “ could do that. do could best to every single one of you. G A was sitting here, heart pounding, thinking, I give a commencement address, the reality is, I just did it. So I guess I was ready. A So was I ready afterall. I certainly didn’t feel ready to go to war when I embedded with the 3 I know most of you are probably sitting here right now think Europe completely from the perspective of the common A fied for me what I was there to do. W decided to send these kidsto I reasons were at the time. My job as a journalist was to show exactly what we were asking of them. I ing how terrified you are of what’s out there. W not realize, is just how ready you are for what’s ahead of you, no matter what it may be. Y best education in the world, right here on this campus. Every single person you’ve met, every fight you’ve had, every love you’ve lost, every disappointment you’ve endured – includ ing ending up at the NIT instead of the N year has – prepared you, just like it prepared me. wasn’t sure why I was going to I with the United States A to write about what was happening to the I be getting one perspective on the war – that of the A can soldier. A sides of a story, that was hard to take at first. B mine, A to read on the plane on my way to K read “ pansy. My family was horrified at the idea. B from W ou have just received the best education in hat’s mtrak, What you may not realize, is just how ready you What you may not realize, ahead of you, no matter what it may are for what’s Y be. the world… fight you’ve had, every love you’ve lost, every disappointment you’ve endured – including ending this Final Four up at the NIT instead of the NCAA year – has prepared you…” “ ork, telling ew Y orld, the restaurant nd I didn’t know how to aynes, aynes had nd I found this cook, John ashington to N hat ringing feeling in your ears indows on the W ork, I went to a union meeting for the eleneCooper DeanJeanandFolkerts owers. I remember sitting on the A H afterthe2010commencement ceremony rade Center. A iberia. T ew Y win T hen I got to N aynes, who was supposed to be at work that morning, but aynes; I could write about what he told me he was feeling. ut then I remembered how I felt when my own world fell I didn’t feel ready when 9/11 happened, and my bosses put me on the first train from W me they wanted a long piece about five people who had been in the T with my stomach literally cramping, thinking I had no idea how to cover this kind of calamity. A approach the loved ones of these people who I would be writing about. W surviving workers of W at the top of the T H whose friend, another cook, Moises Rivas, was working for him instead. So Moises had died, and John H lived. I spent a month with John H pounding the pavement, putting up posters of Moises, going to the welfare office with him to get support checks, going to Moises’ funeral with him. I wondered howI would ever manage to do his story justice, to tap into the grief and survivor’s guilt that he felt, to get across that steel cable of human loss that we all felt in the aftermath of 9/11. B apart when I was 14, and there was a military coup in my home country, L what Sept. 11 felt like. I knew that feeling.I could talk to John H where it’s as if all these things are happening around you and you feel like being you’re subsumed in the horror of it. So you concentrate on the minutiae to get through. T TERMS OF USE About that fine print: What are the promises to be kept?
By Woodrow Hartzog
could give rise to an expectation of privacy for users. This expectation is important when a website administrator is asked to reveal the identity of a website user. In the 2010 ine print in legal agreements haven’t court case, McVicker v. King, the plaintiff in an employment dispute subpoenaed Trib Total Media, publisher of the Ftraditionally been a concern for media YourSouthHills.com, for information disclosing the identities of users commenting on its website using pseudonyms. The professionals communicating with the public. plaintiff argued that the identities of the users were needed Contracts and fine print were important in transactions like to impeach the testimony of the defendants who fired him. buying a refrigerator, obtaining life insurance or signing an The United States District Court for the Western District employment agreement – not in the use of media. Standard of Pennsylvania denied McVicker’s motion to compel the contracts didn’t define the responsibilities of communicators publisher to reveal the identities of the website’s users. The or the rights of their audiences. court found that the Total Trib Media privacy When you turn on the television, you are not policy provided that it would disclose users’ legally bound to arbitrate – rather than litigate personally identifiable information only in very in court – disputes you might have with the net- limited situations. The court found that the work. The simple act of listening to the radio blog’s terms of service agreement created an does not prohibit you from singing a few bars of a copyrighted expectation of privacy for any registered user. song. By purchasing a newspaper, you do not consent to the A similar theory was advanced in Saffold v. Plain Dealer collection and use of your personal information. Publishing Co., wherein a state court judge who left pseud- Yet as media converge digitally, you and other readers, view- onymous comments on a Cleveland newspaper’s website ers and listeners using websites now enter into a contract. sued the newspaper for disclosing her identity, allegedly in Online agreements are suddenly part of media consumption, violation of the website’s privacy policy. and the implications are significant.O nline contracts, typically As the online experience continues to become more interac- in the form of “terms of use agreements,” accompany virtually tive through the use of social network sites, it is important every popular website, blog or social network site. to understand that fine print (as well as website design, slo- These agreements determine how the parties will settle gans and other representations) can create obligations. disputes, restrict use of the website and its intellectual Facebook has come under fire for having a privacy policy property, limit website liability, and notify users about the longer than the United States Constitution. Do these byz- website’s practices regarding the collection and use of antine privacy policies and terms of use help earn a user’s personal information. Courts routinely enforce these agree- trust? Or do they serve to deceive or frustrate the user with ments if a website user has either actively agreed to the vague promises and excessive legalese? terms (e.g. clicking on an “I Agree” button) or simply navi- Long and confusing privacy policies are now the norm, gated beyond the website’s home page. not the exception. Courts routinely enforce terms of use A contract is simply a promise enforceable by law. As such, agreements and privacy policies against both website through terms of use agreements, journalists and commu- administrators and users. Both parties to these agreements nication professionals are now in the business of making should know what they are agreeing to. ♦ promises. A number of recent disputes have made salient Woodrow Hartzog is a doctoral Park Fellow in the UNC School the need for communicators to better understand these of Journalism and Mass Communication. Before entering the agreements forged by media use. program, he worked as an attorney specializing in intellectual Website administrators should know that their privacy property and litigation. He also worked for the U.S. Patent and policies – often incorporated into terms of use agreements – Trademark Office as a trademark attorney.
30 CAROLINA COMMUNICATOR INTERNATIONAL CLASSROOM INTERNATIONAL
Experimental course creates international exchange through mobile devices
Carolina journalism students in Chapel Hill and their counterparts at Monterrey Tec in Mexico City bridged the 1,500 miles separating their cam- puses to share an international classroom expe- rience exploring new personal media, hand-held media and other new means of communication.
The “Media Landscape of the 21st Century” course was “The overall dynamic was a hybrid of the physical and virtual developed by Carolina’s Kerr Distinguished Professor worlds where the diversity of cultures, ideas and the technol- Richard Cole and taught in spring 2010 by Enrique Tames, ogy used made for an effective collaboration between the dean of the Monterrey Tec School of Humanities and Social two institutions,” Murray said. Sciences, and Clark Murray, a philosophy and literature pro- Technical issues created challenges in almost every class fessor at Monterrey Tec. Murray is a native of North Carolina session, but Murray said the echoes, time delays and audio- who has lived in Mexico City since 2001. visual frustrations actually highlighted the multiple dimensions “The class connected students from our two universities using of new media that are competing for the dominant paradigm. the latest technology,” Cole said. “We have an excellent his- tory of working together on projects, and the more we do, the “The class connected students from more we learn from each other. Everybody benefits.” our two universities using the latest Ten Carolina students and 10 Tec students used mobile technology. We have an excellent history devices and classroom technology to videoconference, tweet, text, e-mail, teleconference and Skype to share infor- of working together on projects, and mation and report news collaboratively from each city. “It the more we do, the more we learn from really became a 24/7 web communications workshop that each other. Everybody benefits.” pushed the classroom into everyday life,” Murray said. “I Richard Cole never knew exactly where the class began and ended, nor Kerr Distinguished Professor even how many people were ‘in the room.’” “The course was a snapshot of reality,” he said. “Technology For one assignment, UNC students investigated a cultural is no longer a tool; it is our partner, but not always a cooper- event in Mexico City while Monterrey Tec students covered ative one; sometimes it fights back.” live music in Chapel Hill. The assignment required that stu- dents produce their reports entirely during one class period. The consensus at semester’s end was that inter-subjectivity, Students employed all available virtual resources right up until participation, tolerance and trust will be significant players in the end of the hour. Students also produced videos and audio- media for the years to come. Face time and non-virtual expe- visual presentations exploring their ideas on the future of the riences will be more rare, and we will be placing our faith in media landscape and the social tendencies that will shape it. the forces, devices and individuals generating information. ♦
SUMMER 2010 31 2010 N.C. Halls of Fame inductions and HALLS OF FAME Next Generation Leadership Awards
Rick Brewer, Dot Jackson, Ray Shaw (posthumous) and Larry Stogner were inducted into the N.C. Halls of Fame in Journalism and Public Relations during an April 2010 ceremony at the Carolina Inn in Chapel Hill. Frank Andrews and GWENDOLYN Bounds received Next Generation Leadership Awards.
Rick Brewer Ray Shaw The N.C. Halls of Fame in Advertising, Journalism and Public Relations honor individuals who have made outstanding, career-long contributions to their fields. Honorees must be native North Carolin- ians, or must have made a significant contribution to the state. The Next Generation Leadership Award is given by the N.C. Halls of Fame to recognize individuals who represent the next generation of leadership in their fields. Rick Brewer, a 1971 alumnus of the school, retired as Carolina’s associate athletic director in 2000 after Larry Stogner Frank Andrews Gwendolyn Bounds 25 years in the athletic department. He won the 1999 Arch Ward Award, given for lifetime achieve- ment in college sports information by the College Sports Johnson's family businesses that won a Pulitzer Prize in 1965 Information Directors of America. for national reporting. Dot Jackson was a columnist and investigative reporter Larry Stogner, ABC11's Eyewitness News anchor, has served for The Charlotte Observer from 1967 to 1982. She was viewers in the Raleigh-Durham-Fayetteville television market nominated twice for a Pulitzer Prize, named the National for 38 years. Stogner has earned multiple Emmy nomina- Conservation Writer of the Year, and received an Alicia tions for reporting on subjects including former Gov. Jim Patterson Foundation fellowship. She also founded the Hunt’s first international trip to recruit foreign companies to Birchwood Center for Arts and Folklife, a center that offers expand into North Carolina, and the 20th anniversary of the programs and workshops for artists and writers. fall of Saigon. Ray Shaw ran Charlotte-based American City Business Frank Andrews is the president and CEO of August Jackson, Journals for 20 years and worked for nearly 30 years with an experiential communications agency he founded in Dow Jones & Co., rising from reporter to president of the Washington, D.C. In 2009, he founded AJ Venture Brand company. He oversaw coverage of President Lyndon B. to provide brand identity services for venture-backed
The N.C. Halls of Fame room on the first The six large wooden panels The room also boasts new furni- floor of Carroll Hall underwent renova- featuring photos of Hall of Famers ture to accommodate a variety of tion during the early months of 2010 to have been removed and replaced seating arrangements, making the better showcase advertising, journalism with touch screen displays with space more useful for students, and public relations inductees. interactive graphics and text. faculty and special events.
32 CAROLINA COMMUNICATOR HALLS OF FAME - nn, - - ays, mid the A ewswoman’s merica and ews' Fox and C's College of of CollegeC's all Street Jour N ssociation time. oung Presidents' oung Y orldwide and a former a orldwide and sia Pacific. sia he W W A all Street Journal colum e is the former vice president vice former the is e onight, Fox N hich went down fast when discov ood Morning A H W eekend sections. She has been er first-person essay “ nowlton nowlton ranhold, won the 2002 Front K ews T C. H nn’s hallwaysnn’s those whose arrival we once ill & & ill NB H orld N athryn K C’s W ork. ♦ ounds is an author, W ndrews is a member of the the of member a is ndrews A NN and MS ew Y t is their day. So to our own, goodnight, Doug, K aby Carriages, Shoes, Family Photos,” which she ur hearts are with the young and those who lead them. pril 2010. Elders among us are bemused, on this evening; C. She writes, blogs and creates video content about e on the wall will remember these things, when the halls are arriet, Pete. oodnight, David. ♦ ere we are, those with tenure on the wall, and those four from the lap-drawer flask. ( ered by the lobster shift.) H newly arrived,by way of aninduction party at the Carolina I in A we sense in the old I awaited, whose raucous stories and laughter helped make this the happiest place on earth, at Press A W dark; we will talk among ourselves, about the travails of this new age, the politics, the villainies, the heroics of this troubled era. O Much as we might like to meddle, some of us must leave it with them. I H G rganization and serves on the board of U of board the serves on and rganization NB shes, B rts and Sciences Foundation.rts Sciences and Friends, C A co-authored with K Page Award for Sept. 11 commentary from the N Club of N nal’s Personal Journal and W a guest on AB companies. companies. O A MortonJack manager at general and at executive account Gwendolyn B nist and on-air contributor to G C home improvement and housing for T - ary, Mutt rinkley, e go back into ward winnersward ays G A irdie Lee Debnam. t’s my day off.” day my t’s I uralt, David B eadership ou need to go see our L Y .J. Cash, B he beloved – K eneration G all of Fame wall, three decades of ext N r the new obit clerk turns in the day’s the in turns clerk obit new the r nd the headaches and ankle biters – too O on s k ac night did not even look up from his typewriter, at the K all of Famerand of all H h, doubtless all that newsroom smoke (before there was Pro r the religion writer decides to give a large sect’send-of-the- large a give to decides writer religion the r mong us are the stellar – Charles K urton, Rose Post. A he the dour, smiling, the venerable, the much-younger-than- t does take a toll when the lifestyle editor air brushes brightlifestylebrushes the when air editor toll a take does t publisher,” Pete said wearily. “Downstairs.” O zac) had its negative effect. Maybe so did our occasional nips B Pete Mc crazed assassin pointing a pistol. “ Doug Marlette, Charlie Rose. T close to home. T they-look – these are faces from the news business – subject to gray missing hair, worry hair, lines and canyoned brows of lifetime stress. I (by known picturedbridegroom a of lids closed the onto eyes blind. be to others) shortpersonalhand) (long hand.own his in dead, the of annals O explaining,“ miss, a countdown world A antiquity – Josephus Daniels,W talking heads. Some of us still live; some are long departed. W by Dot J Inductee Dot Jackson, a former columnist and investigative reporter at The Charlotte Observer, muses on her inclusion in the N.C. Journalism Hall of Fame and pays homage to her newspaper colleagues. So here we are, on the H he 2010 he poseafter theceremony with their introducers DeanJeanandFolkerts. T O’Rourke: ‘Journalism is dead’ . O’ROURKE: PARK LECTURE J by Julie Cooper P.
Author and political satirist P.J. O’Rourke gave the school’s spring 2010 Roy H. Park Distinguished Lecture to a packed house in Carroll Hall. Both Time and The Wall Street Journal have labeled O'Rourke, best-selling author of 12 books, “the funniest writer in America.” He is the H.L. Mencken Research Fellow at the Cato Institute in Washington, D.C., and a frequent panelist on National Public Radio’s game show “Wait, Wait…Don’t Tell Me!” The Park Lecture Series, sponsored by The Triad Foundation of Ithaca, N.Y., brings outstanding professionals to the cam- pus each year to enhance the Park Fellowship program at the school. The series honors Roy H. Park, the founder, chairman and chief executive officer of Park Communications Inc., which became an expansive multimedia company with broadcast and Telling the facts of a story is not enough anymore. In this print properties throughout the U.S. increasingly interconnected world, any blogger can post a O’Rourke’s lecture was pessimistic on the future of journalism. news story minutes after it breaks. According to O’Rourke, J-school junior Julie Cooper from Cary, N.C., was in the audience. there is only one job left for the contemporary journalist – explaining the ‘why’ of a story. When P.J. O’Rourke said that journalism “We [journalists] started to think we had a higher calling,” O’Rourke said of journalism’s institutional mindset of the was dead during this year’s Park Lecture, 1950s and then the romantic view of the profession after I was a little worried. Watergate. “Our job was to speak truth to power. Any idiot can speak truth to power if you stand far enough away.” I’ve spent the last few semesters learning to craft the sort of unbiased, So as an aspiring journalist I am instead learning to explain balanced news story that O’Rourke stories in a way that promotes intelligent dialogue. O’Rourke labels as obsolete. But I cannot help urged future journalists to abandon their delusions about but agree with many of O’Rourke’s changing the world and instead perfect their ability to explain insightful, if not pessimistic, views on the news. the industry. “It’s the only job we’ve got left,” he said. “We can at least “The internet killed journalism, and explain things in a way that gets people thinking.” YouTube came out and danced on its He emphasized that while objectivity in journalism is still Julie Cooper grave,” O’Rourke said. important, a commitment to solid policy explanations and an It is slightly disconcerting that the public sometimes pays admission to personal bias are the most important tools for more attention to bloggers in basements than professional the aspiring journalist. writers in newsrooms. However, even if YouTube has all but “An increased honesty is necessary to the new journalism,” killed balanced and professional journalism, the art of telling O’Rourke said. “Old journalism took a tone of objectivity that news is far from dead. it didn’t have a right to. The honest thing to do is admit to that “There are three reasons for communication: to inform, to opinion.” educate and to entertain,” O’Rourke explained. “We can’t tell And if we master this new style of journalism, we will have an people what happened. They already know … and journalism unprecedented opportunity to change the way that news is now has no entertainment value either.” assimilated in our culture. ♦
34 CAROLINA COMMUNICATOR 20 YEARS OF PUBLIC RELATIONS PUBLIC OF YEARS 20
Public relations celebrates 20th anniversary at Carolina’s J-school
They are a part of the burgeoning profession that, accord- By Lois Boynton ing to a recent article in PR Week, will be an $8 billion-a-year business by 2013, reflecting a 55 percent increase from 2008. Although not recession-proof, the profession contin- ues steady growth, particularly in the areas of social media I met Carol Reuss as a first-year master’s and word-of-mouth marketing and communication. student in 1995 here at UNC-Chapel Hill. She To meet growing demands, we have made changes and was my adviser during my first year of the upgrades to our curriculum, combining the introductory pub- program. It was the start of a wonderful lic relations and advertising classes into one, “Principles of Advertising and Public Relations,” to allow students to explore friendship and mentorship. a wider gamut of the strategic communication profession. Five years before our first meeting, Carol launched the We offer a research class to ensure students have the skills school’s public relations program, which celebrates its 20th to plan and evaluate effective campaigns.A nd, we added a anniversary this year. new media technologies class and presentation design class to ensure our students keep abreast of the latest advances Carol’s wealth of professional and academic experience has in the profession. We have an evolving certificate program in been the foundation for public relations in the school. When public information for the increasing number of students inter- she joined the faculty in 1976, the school offered no public ested in government and nonprofit public relations. relations courses and hadn’t done so since the 1920s when Robert Madry taught two educational publicity courses. And, our faculty has grown to accommodate the profes- sional evolution. When I first came to Carolina as a graduate She revived the program in 1981, hoping students with any student, there were two – count ’em, two! – full-time faculty vague interest in the field would take the course “Business members teaching public relations. Today, we have seven and Organizational Communication,” which later became faculty members, two joining us this year. Together, we have “Principles of Public Relations.” Initially, public relations was more than 80 years of professional experience in corporate, a specialization of the news-editorial sequence and a disci- government, military and nonprofit areas. pline given a skeptical eye by traditional journalists. We’re looking forward to the next 20 years of public relations But by 1995, public relations was a flourishing program at Carolina. ♦ with a growing cadre of students who found the concept of building relationships with constituents – and making a dif- Lois Boynton is head of the school’s public relations specializa- ference in the world – a fascinating way to make a living. tion. Students Katherine Brandon, Andy Ives and Hayes Tilson Today, we continue to see that fascination and dedication to contributed. making the world a better place among a student population comprising one-third of the school’s enrollment – the largest specialization in the school. Our students and alumni are making names for themselves in a vast array of fields – governmental public affairs, corpo- rate communications, nonprofit organizations and agencies. They work for some of the best organizations: agencies such as Ketchum, Weber Shandwick, GolinHarris and Capstrat; corporations such as Hyatt, Apple, United, Duke Energy, Progress Energy and Wachovia; nonprofits including the Girl Scouts, American Diabetes Association and American Red Cross; governmental entities including the U.S. Army, U.S. Navy and the White House; and publications such as Philan- thropy Journal and Time/Life. Carol Reuss
SUMMER 2010 35 36 HEADER student presenters at colloquium. the presenters student Emily Fellow Park Master’s Bottom photo: Colloquium. Southeast at the Meyer speaks Phil emeritus Professor Top photo:
C A R OLINA event marked the 35 the marked event H Carroll in 11–13, March cation, Communi Mass in Journalism in cation A the of Colloquium T A Ne A address. A N U.S. the G N Miriam colloquium. the T discussions. panel in participating and 70 papers than more presenting 125 attendees than more had that event the organized bers, nine alumni and three students he school boasted nine faculty mem he school hosted the 2010 Southeast Southeast 2010 the hosted school he dministration, delivered the keynote keynote the delivered dministration, ssociate professor Michael H Michael professor ssociate overnment I overnment E JMC Southeast Colloquium C O MMU isbet, director of the O the of director isbet, ational A ational w NI nformation Services at at Services nformation C ATO O gilvie was among the the was among gilvie R s rchives and Records Records and rchives ssociation for Edu for ssociation th anniversary of of anniversary
Br A oefges oefges ffice of ffice EJMC EJMC all. T all. - he he i - - efs ball greats such as features exclusive interviews with base is a collection of essays on baseball and in June. “ writer,” published by Parkway Publishers Memories of a Cherished www.theprepschoolnegro.org. visit information, more For G FedEx N the in screening the after questions B school. preparatory white mostly aprestigious, attending man black ayoung as experiences A tor G T February. A break trip sponsored by the Journalism Y T Spring est work, “ Smith, had his lat ketball coach Dean former UN ever biography of who wrote the first T Alumnus Mumau book U the on screened “ tary documen the of producer executive A Prep School Clemente and various media professions. met alumniwith and friends working in they For days, two toured and the city master’s and doctoral students. and nine papers authored by current sants; nine papers authored by alumni; serving as moderators and discus en traveled toschool students ork City duringork the City annual spring had Mumau ’68, ee was present to answer answer to present was Lee arb lumni and Friends lumna B lumna rass elson Mandela A Mandela elson ee’s earlier life life Lee’s earlier Robert ndré T T he Prep School N School Prep he urns B lobal Education Center. Education lobal W reak reception ee ’88 served as as served ’88 Lee arb C bas W B hen the he film focuses on direc on focuses film he aseball G hen the reen: N T N om Seaver. - egro by orth Carolina Sports - N uditorium of the the of uditorium G H A C campus in in C campus rass ank ssociation (Jssociation egro,” which egro,” which A B T aron, Roberto urns arb G L N ee reen” - ew A F - - - A ). - N in the Scripps named journalism teacher of the year students that business journalism is is journalism business that students O evaluations. ing Roush. “ Dean Jean Folkerts, in a letter nominat every dean would like to clone,” said “Chris is the kind of faculty member corporate CE ferences playing business with students in mock newsparticipate con students folios,in and which business reporting, which track hisreal students stock port Roush in teaches economics reporting, Scholar Scholar in W Chris Roush, associate professor and Roush teacher of the year L alumni andProfessors friends attended. ing the spring break trip. More than 100 B T aura Ruel and John Sweeney spoke. he school also hosted a reception at A by Journalism the sponsored trip break spring 2010 set set of Students Students rother Jimmy’s in ational Journalism ational ne of Roush’s main goals is to teach teach to is goals main Roush’s of ne alter E. lumni and Friends and Friends lumni G ood Morning Morning ood L H auren Mc auren B ussman ussman Sr. Distinguished H usiness Journalism, usiness was Journalism, H O e gets excellent student is students get great jobs.” H s. oward Foundation’s A G N A ssociation (J ssociation aha, left, and Mia Moore on the on and the Mia Moore left, aha, merica in merica ew A wards. Y ork City dur ork City N A ew F A Y ). ork during the the ork during - - - - NEWS BRIEFS NEWS
a valuable and “This win represents the broad Juliann Neher exciting field. strengths of Carolina journalism,” said Fourteenth Place, Spot News Writing “People are affected Dean Jean Folkerts. “Our immensely Courtney Potter by business in their talented students, under the guidance Sixth Place, Portrait/Personality, lives every day, and of dedicated faculty members, continue Feature and “Personal Vision,” they don’t even real- to excel and innovate, and this award Photojournalism recognizes that.” ize it,” Roush said. Emily Stephenson “I think my job is to To celebrate the 50th anniversary of the Eleventh Place, Spot News Writing teach students that Hearst Journalism Awards Program, this Arkasha Stevenson Chris Roush year’s awards ceremony and individual it’s not boring; it’s Third Place, Picture Story/Series- about people and it’s about issues.” championships were held at the Hearst Multimedia, Photojournalism Corporation in New York City. Scripps Howard Foundation Wire’s Erich Bethany Tuggle Hiner contributed to this report. Students placing in this academic year’s Fifth Place, Television News, Broad- monthly competitions include: cast News Carolina wins national champion- John W. Adkisson ship in collegiate journalism First Place, Portrait/Personality, Adkisson named College The UNC School of Journalism and Feature and “Personal Vision,” Photographer of the Year Mass Communication finished first over- Photojournalism Carolina photojournalism student John all in the Intercollegiate Competition of First Place, Multimedia Adkisson, a senior from Charlotte, was th the 50 anniversary of the Hearst Jour- named N.C. Press Photographers Associ- Abbey Caldwell nalism Awards, often called the Pulit- ation's College Photographer of the Year. Eighth Place, Editorial Writing zers of college journalism. The award was given at the NCPPA's Jessey Dearing The first-place finish resulted from stu- annual meeting in Asheboro, N.C. Eighth Place, Picture Story/Series- dents placing in monthly writing, photo- Multimedia, Photojournalism journalism, broadcast and multimedia On The Edge competitions during the 2009–2010 Will Gorham “On the Edge,” a photojournalism school year. The school placed second Third Place, Radio Feature, Broadcast exhibit by alumna Susan Sidebottom nationally in broadcast news and third News ’90 that depicts Charlotte’s working in photojournalism in the Intercollegiate Powell Latimer poor was displayed in Carroll Hall dur- Competition. The school finished second Tenth Place, Sports Writing ing the spring semester. in the multimedia competition. No other Ashley Lopez The exhibit, which humanizes the school placed in the top three in three of Third Place, Radio Multimedia, Broad- working poor’s struggle to gain the four overall Hearst competitions. cast News affordable housing, was originally on display at the Levine Museum for the New South in Charlotte.
Andrew Park book Andrew Park ’97 (M.A.) had his book “Between a Church and a Hard Place: One Faith-Free Dad's Struggle to Understand What It Means to Be Reli- gious (or Not)” published by Avery, an imprint of Penguin Group, in March. The book follows Park’s attempt to recon- cile his religion-free upbringing with the demands of being a young father when his children begin to ask if God is real.
NECD Community VOICE Carolina Community Media Project director Jock Lauterer and the North- east Central Durham Community VOICE Left to right: Kathy Roberts Forde, Rachel Mersey, Trevy McDonald and Anne Johnston at project won second place in the AEJMC the Ph.D. Alumni Association reunion during the 2010 AEJMC Southeast Colloquium Scholastic Journalism Division’s 2010 ⊲
SUMMER 2010 37 program that was approved by the UNC New faculty
NEWS BRIEFS Board of Governors in spring 2010. Daren Brabham and Nori Comello, Stembler Professorship assistant professors of public relations, and Terence Oliver, assistant profes- The John H. Stembler Jr. estate con- sor of visual communication, joined the tributed $1 million during the last fiscal school’s faculty July 1. year to support the John H. Stembler Jr. Brabham was among the first scholars Distinguished Professorship. The estate to conduct research on the crowd- has provided $1.9 million to date. sourcing model – an online, distrib- The school has applied for a $500,000 uted problem solving and production matching contribution from the state. method utilizing the collective intel- The professorship will honor the work ligence of online communities – while of John H. Stembler Jr., a 1968 Radio, earning his doctorate from the Uni- Television and Motion Pictures gradu- versity of Utah. Brabham has worked ate of UNC, who was a motion picture in public relations, development, and executive and theater owner. Once fully web design and usability for a variety endowed, the professorship will support of organizations and clients. In 2009- Jock Lauterer electronic communication faculty. 2010, he was the project leader for Next Stop Design, a federally funded Innovative Outreach to Scholastic Jour- Hargrove Colloquium experiment in crowdsourcing for public nalism competition. Raleigh attorney Wade Hargrove was transit planning. The competition recognizes innovative honored in October at the Carolina Inn Comello earned her doctoral degree university programs that promote inter- with a surprise ceremony announcing from the School of Communication at est and training in scholastic journal- the establishment of an annual media Ohio State University. Her research lies ism to high school, middle school or law colloquium in his honor at the Uni- at the intersection of strategic commu- elementary school students or teachers. versity of North Carolina at Chapel Hill. nication, identity and health. She has Winning programs may serve as models More than $200,000 a number of publications in refereed that other higher education media pro- for the Wade H. Har- journals, including a piece on identity in grams could replicate. grove Communica- Communication Theory. Before gradu- The NECD Community VOICE is a com- tions Law and Policy ate school, she worked on grant-funded munity news project staffed in part by Colloquium was prevention projects and received fund- local youth mentored by the journal- raised by the North ing from the Robert Wood Johnson ism programs at UNC and N.C. Central Carolina Associa- Foundation. As part of her work on University. The effort that began more tion of Broadcasters grant-funded projects, she developed than a year ago as an idea from UNC (NCAB), the North media advocacy and training materials Department of City and Regional Plan- Carolina Cable Tele- Wade H. Hargrove for community-based campaigns. Com- ning students looking for ways to revi- communications ello has worked in PR for nonprofit and talize the 300-block area of Northeast Association (NCCTA), the Hearst Corpo- for-profit organizations. Central Durham known as “the bull’s ration and the School of Journalism and Oliver joins the school after serving as eye” to Durham police and community Mass Communication Foundation of an associate professor at Ohio Univer- development officials for its high inci- North Carolina. sity’s School of Visual Communication dence of crime. The colloquium will feature an annual since 2001. There he taught courses Lauterer also was recently honored with public address at UNC by a prominent in information graphics, layout and the University of North Carolina at Cha- national figure in communications law design, and editorial illustration. Oliver pel Hill's Provost Award for Engaged and public policy. The speaker will also has been an instructor at Kent State Scholarship for his work on the VOICE. meet with students and industry leaders. University and the Poynter Institute. Before teaching, he held the assis- Hargrove, who was appointed to the Uni- Hoefges Ph.D. director / Gibson tant managing editor and art director versity’s Board of Trustees this year, was online master’s faculty director posts at the Akron Beacon Journal. He the driving force behind the UNC Center holds a master’s degree in art educa- Associate professor Michael Hoefges for Media Law and Policy, a national tion from Ohio University, and a B.S. in became director of the Ph.D. program forum for the media industry, legal schol- advertising and A.A. in commercial art on July 1. He replaced associate profes- ars and practitioners to discuss emerg- from Ferris State University. ♦ sor Rhonda Gibson who is the faculty ing issues at the intersection of media director of the new Master of Arts in and law. The center is a collaboration of Technology and Communication degree the UNC journalism and law schools.
38 CAROLINA COMMUNICATOR DONORS 39
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as eRoy E aird brahams Rogers homas T e r r ui tion Fun ompkins Rela ch ardner . G lbe ace ruce ayneW
ll tin a n in g . B r op c la la l a i C. C ke d fess o o fess n A el J tin ryant K r rwin Smallwood Jr. le ro rro bl v h nov chael s a illiam T Relations and Marketing Society Foundation Eleanor O Penny A Sherri Sanders W . I e a a eorge T erbert J. H irginia R. B ro u ro ch ch enneth L enneth Wayne L lizabeth Gardner B riad Foundation riangle Community aylor & Francis G ois Ribelin Cranford enox Daniel Rawlings III ee E. Duncan nterAct for Change The honor roll below recognizes contributors to the UNC School of of School UNC the to contributors recognizes below roll honor The July from foundation school’s the and Communication Mass and Journalism donors Circle Dean’s type identifies Bold 2010. 30, June through 2009 1, that organizations and more or $1,000 contributed have who individuals – in graduated who Alumni year. fiscal this more or $5,000 contributed have levels. reduced at membership Circle Dean’s qualifyfor years 10 last the to students and faculty school’s the empowering generously, give Donors missions. service and research teaching, their in excel W. Hor Di M Fun Carolinas Healthcare Public Donald Williams Curtis FrankArthur Daniels Jr. K C Wade Hampton Hargrove Jr. K Curtis Foundation I I T T P Edmund Samuel B Janie H Dan E. B P Kathleen Craig L E. Paul G Meggan Everidge Monroe L Matthew John Rehm Jack Carleson Rogers and W H J. B Francis Xavier Zang The Resea Jane Delano B T W Mi V L Shirley Elmore Phillip W S Co P Re E C D Claire Campbell G Jo Jennifer T S d 30, 2010 ip a e i sh d d n r n r Fun urch ittner ey e med u la ti nc t y rv assell urch and o l d g ales e r a ip Fun ip ip Fun r s r r a in ch eckma r H uitierrez sh sh sh e iptzin and Anne S B nt ga oodyear B n Bittn owers and Mary r r r . Jones cha n ewe we night Scott ell lexander B iptzin d r owers uardia enyon Ripley Jr. and . L in Mu gh J h irchoff ndrew H t ibson Smith a etty n r orenstein a me eron d la la la y enneth H ddie and Jo Allison Br r u u Bo o o o la Jo M Di c ickie Corbett Ripley elley G m adley cha ck illiam K Smith Family Foundation Smith Cone L Ellen B V K o wen A allmark Cards I loria K ancy Cole Pawlow ancy Cole Pawlow wa i i nita Parran ch ch ch o ddie Smith and Jo Allison he E homas B roy K inda G ynn H R T A Mark H G Ruth Mason Sean McCaughley Saana McDaniel A Karen Ragland E L Do L Sergio G Carol G Francisco G H Stor The Janet Jarman Myron B Denise A Suzanne M. Presto R John Cherry D. Megan Eliza Collins The A. B W S S T O Sharon H Sriram Kalyanaraman N Randy Rennolds Robert K The Br Michael David B S T N T r n ip me sh ew dith roup at ip ey rn y Wo s e al o g sh uire on R Jr. r
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s lf r r r indsay Sewell and rn ingham Fisher ch ilson Mc enyon Ripley Jr. and or eckett v illiams Sewell J eattie ll e nthony Mataranglo A rown and Mary Evans lauvelt A uni d wme la la la ip A rti ing B . Fisher Y S ly 1, 2009 th em
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o A illiam Daniel W students achieve their goals just as you have helped me.” and Jamie Susan Jacobson G Y V Winslow B H Social W endy English Engineering Department Jacobson f dams d arry B ch ch en L ch oston University School of oston University Mechanical l imberly B e ouisa B n M hope one day I will be able to help “ I En A Charles Patrick Adams Jr. A Donors make a difference in the lives of students. Quotes in this section are from thank you letters to donors from scholarship and award recipients for 2010–2011. Donors to the school school the to Donors ju David A L Allen Marshall B C. B Susan Fowler Credle B Richard L The Michael L W Paul Eugene Starkey K o Advertising Women of N S F Julia Alford W. Peggy Robert K Ph S Joel K Creative Collections G H W The Jr. B S Co Jean Getman Arey I Janet B B Att Charlie Adams and Jamie Phyllis B L 40 DONORS
C A R OLINA A L Susan Curtis Williams Donald B G. George B Greer James G W A Mark H Roslyn A R. Ronald S L H Collins Eliza Megan M W Harden Michael Mark S Jo G Charitable Fidelity W A Joshua W Stroup Claire L John Schneider S. Pamela Sr. Schneider Shaun Eric R. A K G and Gates Anthony George Fox Michael C. A W B St G W Don W Rodgers Sara W C. Ruth L B L Roush Chris Meyer Edward Philip Mann Colston Raleigh T L Rachel A Rose Charles John T S. O Forest McPhillips Marilyn T W John Manchester Michael Dennis III Mallue Charles A K S. Sally Jean Folkerts and and Folkerts Jean Jr. Fee Edward Frank Eubank Jay Cuadros Paul Carroll Eugene Craig A W Stephanie A Cynthia Fun Charles E Charles S M Charitable for Fund Schwab N G Stu I S F. W F. nt ori A ori ouise Crosby Spieler Crosby ouise aura Ruel-Rella aura homas L homas homas W homas en H en ch ch arbara G arbara ch ch lan W lan nthony G nthony nthony F. Dardy nthony lton G lton K Stephen lexander lberto Cairo lberto arbara Potts Semonche Potts arbara odfrey G odfrey B C. lenn race L race eorge M. B M. eorge arvey L arvey ancy P. Weston ancy . Erwin Fuller Jr. Fuller . Erwin and Mary L Mary and Patricia K Patricia Cosper Perrin Kathryn and T H L K G alter Julian K Julian alter inston-Salem Foundation inston-Salem a ed ade B e eroy T eroy h urner Ross urner atherine Purvis Forbes Purvis atherine opper iving r insley Preston insley alfour Sartor and Em and Sartor Sartor alfour e p de es n H n o o o o d y i rn dams he a opper and Carol N Carol and opper loyd Snipes loyd
C K ittekind la la la la H . Frank lan B lan f right Martin II Martin right lenn Ross and Frances Frances and Ross lenn L ton F ton affoon nt . Fox a a or t or rion Mixon III Mixon rion . B a indenthal Cosper Jr. Jr. Cosper indenthal a n G n O ocher owns a lden W lden aw r r r r alden inden dward Forbes and and Forbes dward nderson V tion ayle . Friedman t . Russo oswell Jr. oswell r illiam Mc illiam r s MMU erne L erne sh sh sh sh albirer rnold h ennedy Gates ennedy de aratta easley g rady III rady illen B illen a
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rown e C H P Fun ift Fund ift ATO ugh o oenig l bes i n . cy e R d in in A De Diane L Johanna W B Elizabeth Emily L L A David Morgan L Meyer Edward Philip P Patrick W Patrick N Charlene A Derigan B Katie V Christina L Richard K Marie Jennifer K Minjeong A Melissa H Suzanne Forde Roberts Kathryn Floyd Chadwick S. Journ WBT G Jackson Rick K Journ S Wi Hoffman R. Jeffrey T T Surburban L K B L John F. Goodmon James B L Reid A W John N C. Edwin J A T M. Cullie N N N Center Service Hearst Carolinas the for Foundation V T N Scripps N Quincy O F Disney Worldwide Services I Foundation Curtis Group Media Cox Communications Citadel B Capitol Pe &B H. William Hoo The Hearst Randolph William Judson Davie DeRamus Jr. Jr. DeRamus Davie Judson Wi W ynn Corney O Corney ynn ois A ois ee A ee isa Dowis B Dowis isa acks riangle Community Community riangle B ime Warner Cable West West Cable Warner ime enneth Wayne L Wayne enneth athleen B athleen enjamin I enjamin ussian L ussian ch ro rden A rden nne Packer nne B irginia Association of of Association irginia .C. Cable reater Media Charlotte Media reater .C. Association of of Association .C. ational Association of of Association ational hio B hio and Cyndi Cyndi and Association B B Association Association Foundation Division Carolina Foundation LT Company Hooker T Hooker Foundations and Sarah I Sarah and B illiam Scott B Scott illiam TV C T ll ll t C T roadcasters roadcasters Foundation roadcasters roadcasters e Ho - g o D-11 A i i ke
. L elevision Affiliates Affiliates elevision . B am loyd Phillips loyd am elevision Affiliates Affiliates elevision I ee G ee r la M/FM WLNK M/FM roadcasters roadcasters v eth Reich eth on on illiam O illiam umpkin al al lexandria Dixon lexandria am r r oynton ey ffma Vries andesberg ewspapers illiam Soter O Soter illiam roadcasting Co. Co. roadcasting aw Firm LL Firm aw nn Johnson nn r H. & B & H. H etworks I etworks . Silver arleton rving T ynn Cleary ynn T ewman orsley alerie Malik alerie i i rust Fund rust sh im reene Jr. reene eakley Jackson eakley oelle Simmons oelle I S sm sm elecommunications ru ea nt V ower I ower lackmore vey DeRamus vey erell Soter Soter erell ch ip ip arbara P. arbara D wens rown rmand III rmand Gr Equip s n A n r e owalewski rant Jr. rant t Fun t s rn rowder a o P owe t Fun t ro nc. r la ad wa nteractive nc. C a ba tion r g u r ’ me N sh r d r a O d eil eil d a am t ’ nt N
ip e I al P nc. eil . T K M T Hutchison Dana Frederick M LL Affairs Public Schmidt G S Rale W Donna T K Schmidt Alexander John Journ G V Mc James Ralph Marguerite Corinne S Mo A S S M Sahr Davida Evelyn N L C L Resea Kni John S. & James L &James S. John K W. Glenn K W. Glenn L K Foundation Hussman Fund Gift Charitable Fidelity E Walter Fun Journ W Earl David T Michael Ryan T Julia W Snow C. A. H Susan O Patricia B H Sheridan Sharon N Sari Harden Michael Mark E G J.E. O Douglas Corso-Plitt Karen B A K B David S Mary H Mary L W Carol Journ N Martha Journ W Michelle Casey H David arry Ficquette K Ficquette arry ucila V ucila riangle Community Community riangle ea hurman W hurman a rica Southworth Halpern Southworth rica enneth Scruggs Maxwell and and Maxwell Scruggs enneth athryn Seale Schmidt Seale athryn risten Michelle B Michelle risten r ette Rae B Rae ette ch ch ch ch arbara G arbara ch anguard Charitable Charitable anguard nne Michaud B Michaud nne shley H shley e ee . Michael H . Michael eoffrey Michael G Michael eoffrey ha apoleon B apoleon Foundation N and T E Mc Ann Carole Mac and Queenie Mackey B Mackey Queenie and Foundation Carolyn Pember K Pember Carolyn Caldwell K Caldwell ackey axwell ex illiam John Studenc Jr. Studenc John illiam rr a it racey Scruggs Maxwell racey Scruggs ndowment Program ndowment lly gh rnin v v o o o o o d r i h iopin c i y e icolle H icolle el L eweles les gh la la la la la A ill W ill o/Cu t Foun t
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or or y Fun R or or y ca on on llston d al d mbrose a M o dams and and dams s M nt u nderson ca dams be tion tion i ed sm e d ass s d r tion rt rt i a r o u Catherine L Catherine A Matthews Patricia A Jordan James L Robert B Elisabeth A W O A Carol Judith L L T K T B Mason Emily B Crystal B T T T Erwin John Michael B Michael John Conita B Conita L B Eugene Frank T E. L B Rachna L B Madison Richard G B John Rolland K Frances H Pamela V G L Randall B E B Maynard Suzy A A Mark B Edmond Julius A B Reece Robert J. G J. G B Clara K T John B Katherine Ellyn B DuPont Judd W B C. Rita K D. B Erin H T Edwin B Shannon Samuel Jay B Jay Samuel A Charles Franklin Franklin Charles B Mutis Renata S. N S. B Jesse B Parlier Melanie L Deborah H Pamela B Monie John L David orraine Martin B Martin orraine eah Efird B Efird eah arry Rice A Rice arry aura N aura auren Marissa B Marissa auren erri A erri amara O amara homas A homas A Renee heresa ellie N ellie llen Downs B Downs llen ristin Freccia B Freccia ristin evin David B David evin enjamin Franklin A Franklin enjamin arbara A arbara ustin B ustin manda H manda ictoria Ueltschi B Ueltschi ictoria my Elizabeth B Elizabeth my nne Riley B Riley nne eorge Elliott B Elliott eorge ary W ary arnet L arnet eather B eather dette Embert A Embert dette endy H endy Elizabeth Smith A Smith Elizabeth Jane Robinson A Robinson Jane Rosanah James B James Rosanah B Place Cynthia B Cynthia Rachel Stiffler B Stiffler Rachel B Diane Suzanne Street B Street Suzanne B Fulbright Paige H and Strader B Strader Elliott B Elliott estley Joseph B Joseph estley and Marsha Marsha and N B B M. B gh gh everly L everly issette ancy B ancy homas B homas oodwin B oodwin orman B orman errier nn B nn jark B jark lan B lan ayne B ayne heodore A heodore ond B ond icole B icole ee B ee uttle B uttle issette and Jody Jody and issette ielsen A ielsen eidi Eli A Eli eidi ju ailey . A erge erman eigh B eigh enson unsucker A unsucker aity ee B ee eaver ehm atra all B all ildebran B ildebran eller B eller arrett verman A verman ngelo B ngelo nn B nn arber B arber adt B adt azarus B azarus arding A arding ailey urroughs B urroughs rrington akeson B akeson lake A lake eck ynne A ynne ullard B ullard ass rmstrong and and rmstrong n errier and Cammie Cammie and errier aratta aysden Jr. and and Jr. aysden ehm Jr. and L and Jr. ehm lack Jr. and and Jr. lack ernier ennett and and ennett ell etts Jr. etts ernstein and and ernstein asinger erman arnhardt rnold L lackman Jr. lackman ennett arrier II arrier e allance arnes arnett eckwith ass arrett and and arrett lack eck and Jane Jane and eck amm amm ailey enedict IV enedict ernstein ubrey eaver and G and eaver ehm arefoot shley III shley arr arile ycock 30, 2010 30, and and IV anzet B rnold edi ingham very ennett aum rrington lackwell arron allus and and allus ernhardt very Jr. and and Jr. very lackburn Jr. lackburn tchison arnett very arron and and arron allus tkinson anzet ine aysden rmstrong tkins ennett ycock V ycock skew ilger ustin lack B lackley lackburn aura aura ail ail DONORS 41
arris arbara SUMMER 2010 artley ausman ammond all air ass artsell amner ass artzog eist enson Jr. arris iggins enn unter alsted elton elms arrelson igh reig uyes elton amilton enderson reene awks arris utenson uth amilton ale enry ayes erndonIII all air and ales riffin amilton ashimoto artzog and enderson and athaway eist Jr. and aigler Parker enley anson endrick ackney ridley rice aikes ays and Jayne arris III and rifenhagen andy and B ynn G allman ausman and eckler ownley H ughes H ays oines H rojan H illiam H iday . H all eil Hall lice Rowlette aislip art ula H ester . H . H llan H orman H . G unther H ayne H ester H right H arren H allman and Susan reer . H arper G arner G aulden H ail G ea G . H arris amilton G regory H llen H arrington effner rian H ory H ates H lan H enneth H . G ob H alters H ryan H andy ammond amlet H ynn G illiam B illiam R. H inifred Martin H H H Jr. and A Catherine Randolph H Elizabeth Coley H W Patricia T H Sharon Sheridan H and Cynthia Johnson Henderson L Karen K raham Dalton H ray H ngela Dorman H lissa G ryant Allen Haskins arbara G lytheL oyd G ruce Finley H nox H elsey Marie H evin H immy W roy K awrence T eonard Julius G ouis Roy H da Ruth Duffey H John L Roy McDowell G Sue A W Scott H B Patricia Ellen G Stephen Deacon Grubbs Stephanie L W Scott A Deana Setzer H T Elizabeth Carroll H G K A B Calvin L Elizabeth H L A Debra H David W L John B Elizabeth T Colleen A David Robert H Z. B Joan Charles H Stephen N Speed H I John Alfred Hamilton Jr. Sharon K Charles Daryl H K K KathyD. H Christopher James H Candace G Dan McCord H B Charlene Julia Haykel J. Duncan H L Marshall W David Peter H T John Joseph H B Kathryn Christina H Paul A Maurice H Sara Y Jurgen G James W G W Kathryn Claire H James Donald Henderson Jr. B Perry Cleveland H Paul Clifton H Elaine G Charles A Joe B Jeffrey L Catherine Elyse H James Charles H and and utton III arver oodman ntwistle G eorge olombik E addy angleyFey ibbs older reen lazener rant L lazener and ilbert lasser illen reene ertner aPointe ntwistle addy and isa raham allop- E erringer oode reene Sr and olombik and L arrison arrett abriel eercken ooding ewton G artel Franklin erring G nne Flagler dams G reene Jr. oodingJr. and ayman Fontaine ates Ferrell . Fowler llisonFriend Jr. eller nn Dunlap G illis eam Figueroa obbs G ingate G ells Exum . Flynn arnhill Estorge . Friedman lan G hiem Everett ood Flenniken hompson G esley Etchison ane G . G uther Fesperman llen G nn Fendler reen arbara L L ynn G ee G orentz Fariss . Fisher hornton Furches irginia Martin Fleming to be chosen for this award, and I will do my best to live up to the honor.” ill Ferrell and Cynthia H alter Craig G Patricia Moore G Marsha N and B Ferguson Serena Parks Fisher V Pringle Pipkin Franklin Karen G F. Marielle Stachura Stachura Marielle Molly W Ferrell Sandra H Paula H ary Douglas G erda Dione G urney W unter T ugh Robert Fisher and nn Murphy Freeman dam J. G drienne L lake G en L everly B ristin W risti L homas Ellison Faison homas Russell Ferguson Jr. wyla A aura Mackenzie G auren T aura Ross G ee T ee Mc lana Jennine Finley hank you for your support. I feel honored “ T H W Jennifer Diane G Shailendra Ghorpade L Sarah Rebecca G Mary Elizabeth G Michael G Morton Joseph G Charlie Upshaw G W Melinda B I John Jeffrey Fish B Christopher Martin Fuller Deborah Simpkins Fullerton L A H J. Stanford Fisher Elizabeth A Michael Dickey Fleming and K Michael L A Katharine Moseley Foster R. Dean Foust Rochelle B Elizabeth H Samuel Clay Franklin Jr. and Randall Fraser A Robert H Fredrick A Howard Gibson Godwin Jr. Christiane Fields G Robert A Peggie Jean G James T Sandra Kaye G G T Julia L Robert Steven Feke T T John Walter C. C. Walter John Rhonda Francine Ervin-Parker B David W Russell Furbee Ethridge Megan Michelle Etling L Steven Jamison Exum and Christine Y Daniel L MarkFeyand Mara Ellen G G Carol Gallant Rebecca Smith Galli G L David A Jennifer A K Elizabeth A John L L B ancy elen S. ree lasio houri aylor B K B lades Elliott rinson Dressler homas rady-Daniels aurens deSaussure illiam Daniels and nne Denison eorge Efthimiou uy Edmundson aron Davis arrison Denning and rantley Ellis rene Demarest enable Duke ane Deaton athan Dubose oyer Davenport llyn Davis ayland Denton . Davis and H arris Edmonston . Edenfield nne Dore ammel Dicovitsky illiam Eckstein and gburn Doak ilkinson Dulaney owland Elmer II uske Dodd radford Davis rnest Drescher Jr. rady Duckett ree Edelson lan Effron and N eckert Dunckel arry Durham . Dickson Jr. and Caroline ary Edge and Debra ertrude T ngela B llison Minges T imberly Ring Darnofall illiam R. Davie A K Davis esley L Elizabeth Dickson DiCosola and Joan B Shea Riggsbee Denning A Eckstein Rogers Edge G . H ary B ancy Katherine Davis regory G eorge Maron El- race-Marie B ora W nissa B lesia Marie DiCosola my H irginia Kate Davis nne Marie Dodd lvin N arbara Parker Danley lake Dicosola and Sheryl ristin Scheve Eckart enneth W odd Davis iane Crowe Davenport aura H aura J. Dutterer ois Clarke Deas ouis W G L Maria Coakley David Shannon Marie David W B Michael Edward Darnofall and Elaine McClatchey Darroch A Sarah Elizabeth Davis T V Courtney Elizabeth Dean L Dana Cameron Deason W Joseph Albert De Derek Stevens De Kathleen Jane Dunlap Miriam Evans DuPuy Debra Kaniwec Durbin Jennifer Eileen Dure W James A B A L Patrick Joseph Dilger Rebecca McCormick Disosway Emily O Christopher Roderic Dressler Sandra Snyder Drew Cara Elizabeth Driggers Derwin L A L Jon David East Michael Clifton Eatmon K L Michael A Rebecca A Stacey M. Derk Margaret L J. W A Jean H Sarah Elizabeth Donovan Judith A Claire Robbins Dorrier Dru Dowdy Patricia Rogers Dozier John E Janet Julia Duch John B Sherrie V N N Robert T Jennifer I Edward H Derek W K Jacob A Charles G Seth A Cobi B J. G Judith H G Jamison Caskey Elizondo G Deborah S. Elliott G Morgan B A Cindy Joyce Elmore Melody Parisa Emami Racheal Ennis i un H alsh-Childers lfordCloud . W 30, 2010 oorhees Cherry lixt Cody raves Cook nne Crumpler ynn Cleary eorge Clark e illiam Cloud and orthington Civils . Cochran lan Cozza ordon Crawley olt Cepeda ryant Cash lue Cunningham . CechIII ivingston Coble Jr. eal Crisp ee Dancy . Coghill eville Crosswhite and auren Crews n radley Cook nn Cowper illian Dallas uther Coble oyt Childers and N vonne Cooper lys V ’ urner Cook aMotte Crane ynne Christin Kathryn Craft L ju elen Morrison Collins ustin Cavallo imberly B eslie B illiam Riddick Cowper III hitney Parks Cork ill Chambliss and Jamie L H Cowperthwait Patricia Peek Crosswhite and A Choi Margot Christensen F. A Chen-Contino K Margaret A Clendenin Cunningham Chambliss ay McCoy Clyburn eorge W erry Farmer Cohen eorge W ina Correll Daddario enry L eather L wi-Man Chung and Y lice Forney Connolly llan E. Cohen nn Clarke nn Sawyer Cleland irginia H renda Carr Clough enjamin John Couch onnie Elisabeth Churchwell enjamin Judd Collins and enneth Robert Craig elsey L elly O . James Cline isa Stewart Crater inda Y isa Paulin Cid ois Ribelin Cranford ony Dalton and CynthiaDalton and Dalton ony Clarence Josh Cash Jr. and Jack Cox and Micki Cox Emily Smyth Cozart Michael A Mary- K Sara L L L Charles G Susan Fowler Credle K K Robert N Elizabeth A Jessica B G Jayne L T Jayne Childs Daly Susana L Charles Rufus Daniel Jr. Jana Frederick Collins Kathryn Sue Collins Stephanie Mingle Collins Susan Campbell Conly Mary Clark Connell A Elizabeth G Richard Pearson J. Montgomery Cook Justin B Karin T Mark Edward Cook L Dorothy Coplon W Mary Riggle Cornatzer Dawn Dixon Cotter B W B L G H Mary A Philip H Jami Peters Childress Robert Christensen and Joan Roberts Cates Martyn John Cavallo and Julie B Caroline Clouse G Richard L H James W A G Jennifer Carol Coleman Sara FrischColeman B L G H Katherine B Cassandra Candice Clark Douglas G A Johanna L A Michael Clendenin and June John David Chapla May- Joseph A V W gh u o r oner unting ounds owman ursch ritt runing IV rooks ourdon orgmeyer owers ursch and rowne and rown utchart radsher owman and urriss ur ryant III owen roadwell rown rown right lanks uchan Jr. radsher land urke ritt urg raithwaite raswell oy rown owman reuer rown rosch ourdon and orden B oner and outon uchanan ertis Casas owling B olick ynum B urnett utner ee B sborn B ranca rooks Jr. and lalock rady leaton B avey B inslow B unting Jr. and itton B enable Carver rown tkinson B ean Callaway adger B reen Carson rown- oone richmar ee Campbell ucas Carson ndrew B nn B oynton L awkinsB arman B ewis Carswell ngrid B ong B reene B errier B uerrant Carter Jr. and L illiams Canady ardner B horne illis B urke B . B ucas Calabria . B ienberry B ly 1, 2009 th ola B arry B eal Cadieu Jr. nita K orthwick- imberly Elaine Sanders eith- N K Elizabeth Cochrane B Dolores da Parma B A Elizabeth W Deborah Stengel Carter Fenhagen K Marianne B Shelley G B helping me bring my dreams to life.” Margaret Robertson B . Jeffery B eorge B eri Paige B regory Dale B eorge Carson II and Susan . Michael B bbey Christine Caldwell nn Stephenson Cameron my Cash B renda L etsy Eugenia B ethany L etty T imberly Dianne B ristal H ugene V elly L ammy Marie B o racey A inda Slawter B indsay Marie B ois A Sherri B Sumner B Mary G T Paul Christopher B Christian Richard B G Ralph Godfrey B Pearle L E. H Molly McCarthy B B A Judy B J. N K Deborah N G A Katharine Jones Calhoun Joan Mc Robert Scidmore B Edward W A B Rosemary O Charles Wilson B Sam W Joyce Carmichael B Jessica Emily B Edna Christean B G K Robert A Miguel Maria Casas and E Don Campbell Erika W ScottF. Canterberry John Carlson and Caitlin Charles Jefferson Carpenter Peggy Gibson Carroll G Marian G Robert L Frank G L Mackenzie L L Faye Riley B Magda I Jill W T Charles Delaine B Karen G W James Matthew B L B Paul Stephen B Patricia A Gwendolyn Michele B K T Cynthia McCanse B B Diane W Jeremy Scott B Richard Dale B for hank you “ T Jane L A ju 42 DONORS
C A R OLINA V H Charles John H Joan Pauline A Pauline T Kate H Jane H “ I owesomuchtotheschooland A Margaret A H R. Dane A Steven H A L B Howard Page Alison H Cathey Sharon N H Edwin Matthew B Drew L Frances H J. Douglas V Marian L Marian G Jacqueline III Hurley Franklin James N B James Jeannine Elisabeth Karnbach Elisabeth Jeannine John Russell Jenkins Jr. and and Jr. Jenkins Russell John A A David and James Edward Derek G Diane and Jacobsen Rubach Shawn A I Kaplan Stacey I Christine Sarah W Cynthia G B Scott H Elizabeth G Holsenbeck W. Howard H Mock Marie Christina M. K M. A Stephanie A Kafka Saleh Christiane A John B A B T G Edward Joseph Cecile Elizabeth T T Robert T H Emily H Diane A I H Johnson Ferguson Carole A G C. H Jackson Ernest G Robert L Robert G van H van eslie T eslie elisha L elisha aylor Jeffrey Jones Jeffrey aylor homas K homas radley David H David radley enjamin Ray Justesen II Justesen Ray enjamin arry G arry dam Charles Kandell Charles dam ikki B ikki irginia Fridy H Fridy irginia ndrew W ndrew bby Roth Jeffers Roth bby B ndrew lfred L lfred nne Marie Johnston Marie nne Johnson Rae manda shley A shley erbert H erbert erschel W erschel ancy Carolyn H Carolyn ancy ancy Rea H Rea ancy retchen L retchen H Edward eorge eorge Martin H Martin eorge rant Mc rant armony Marie Johnson Marie armony L N Rebecca award. Itmeanssomuchtome!” University, andamsoappreciative ofthis Catherine Davis H Davis Catherine A L A L Melissa W Karen Mc Johnstone E Carrie and IV atherine H Katherine L Sherry aurie B aurie H Morse inda my A my nn McMahon Jenkins McMahon nn app and Chancy Chancy and Kapp eith regory H regory L ean Kapp ean amba H amba aynes Johnson aynes C roughton H roughton rcher Justus rcher oward ennigar H ennigar eale H eale arnes H arnes ightower Johnston ightower hompson H hompson ilston Jacobs ilston eonard Johnson eonard lan Jarrett lan ile Johnston ile ilbert Jacoby ilbert ndrews H ndrews yree Jones yree . H randt H randt ouise H ouise eShawn Joyner eShawn nn H nn lfred H lfred O L nn H nn edbetter H edbetter arnett Jackson arnett rey Joyner Jr. Joyner rey oover H oover uffman ennerly Johnstone Johnstone ennerly eck H eck ee Martin ee esley H esley alsh I alsh eod H eod iggins Jacobsen iggins ynn H ynn MMU olliday entz James entz nn H nn ollar H ollar ayne H ayne licia Kane licia oogervorst and and oogervorst ix H ix olcomb and and olcomb untley riffin H riffin uffman unter olland oward owes oover inson Jr. and and Jr. inson olt saacs ngram uettel ogan ughes ummel uttenstine olland and and olland oward inson rvin utter igh NI olloway ill orner ouston stes stes olbrook III olbrook ornaday and and ornaday ogan and and ogan oward oogervorst olt Jr. olt unter odges owie igh and and igh C urston ornaday ook ATO olmes R Mitchell L Mitchell K Joseph Robert K Corbett Kathryn Susan B Susan K David B David W W K Edward Robert B A N L K James Christopher W Rhonda K Stephen G Mary H Michele Jason Alan K Alan Jason B Urania K Jeffrey Peter K Rose Janet W G James K Patterson Patricia A David A W Ryan K David Michael Kaynor Montague Sue Kaylor Ray Michael Matthew T Matthew B Emily N Felisa K Clement David K Stinson Malia H Rochelle K Corey Mark K Carol Janice W K Edwin Charles K Edward Jason A Jason John Dunham K Dunham John Jarvis H Jarvis L X. L Mary Susan A Dee T L Marshall J. A A N B Kathryn B K Marsha T Y Eden T K Stuart Paul Suzanne N Suzanne K V L Johnson Sherry A H Charla V L L Matthew J. L Cauthen Frances H A uis L uis isa Rowland K Rowland isa yler Frederick K Frederick yler homas A homas K homas imberly Dawn K Dawn imberly ristina H ristina radley V radley en Fox K Fox en nne H nne nne Raugh K Raugh nne irginia T irginia irginia Forward L Forward irginia ngelique Cowan K Cowan ngelique llison T llison L Paylor nn shley B shley orma A orma ancy Pruitt K Pruitt ancy ye- . B H Mc V Gasaway K Gasaway H K Plybon Rosemary K Chih-Min Chang Chih-Min L L A and G and ayne Edgar K Edgar ayne illiam O illiam illiam Dudley K Dudley illiam eon aura B aura iley irginia V irginia nn Rickert L Rickert nn ughes arriette K arriette arrabee ryan K ryan Y W eon and L and eon oung L oung nn Standefer L Standefer nn illiams K illiams ih-Chen K ih-Chen rady B rady rewer L rewer anahan Ford K Ford anahan illiam K illiam urgess K urgess rmstrong K rmstrong ade Edwards L Edwards ade lexander K lexander euringer K euringer arding L arding K rubaker aylor L aylor olton L olton ray K ray akos K akos aber L aber . K ynn K ynn emple L emple urowski iley and Patricia Patricia and iley liver K liver yrd L yrd ann K ann odges L odges lythe K lythe ublin ushner olland K olland lexander L lexander ornegay hicker K hicker aylor L aylor imzey and Elizabeth Elizabeth and imzey elene K elene ichols L ichols wee ann K ann ancaster ennon and Mary Mary and ennon eatherwood ee ing K ing ronsburg enney ilar and Jamie Jamie and ilar lapper apinski ilar urnette K urnette enerly and and enerly eene ing ent and P. Ellis P. and Ellis ent izziah each awrence eefer okai ennon ozloff evine imzey erman eretses ing ing line amb ucille Stanton Stanton ucille ing and and ing retschmer earney illian atham nox Jr. and and Jr. nox irk ushner enerly Jr. enerly linger unkle ing ung and T and ung leman each and and each awler auber ing eighton nox night napp olakowski osusko evi eonard laskin lubes elly irk emcke ymmell elly IV ander angston otecki enerly imzey ander oonce ina ina be used for the purpose you designate. you purpose the for used be to school journalism the to passes principal the beneficiary, income A life. for person another and you to or you, to income of stream aguaranteed providing while Communication Mass and Journalism of School the to gift agenerous make to you allows 4. 3. 2. I g 1. benefits: tax and financial numerous are there future, I to you? benefits the are What N of University the and you between contract asimple is annuity gift A charitable G Re A G For more information, contact Speed H Speed contact information, more For sidering any charitable gift. and you are urged to consult your orattorney financialifadviser youare con some Thestates. contained information here is not intended for legal advice life at the time you for Annuities annuity.areacontract not gift Gift in available Rates are set annually by the American CouncilAnnuities and on fixedGift for T Program Annuity Gift Carolina’s Charitable value. after-tax payment’s each increasing free, tax is payment I life. for year each amount a fixed beneficiaries named two or one pay to agrees foundation the assets, I work? it does How ment and alumni affairs, at 919.962.9467 or [email protected]. or 919.962.9467 at affairs, alumni and ment calculations based on your specific situation. specific your on based calculations W 7/1/2010). (effective offer currently we that G on Council n addition to the satisfaction you’ll feel in providing for the school’s school’s the for providing in feel you’ll satisfaction the to n addition n exchange for your irrevocable gift of cash, securities or other other or securities cash, of gift irrevocable your for n exchange he foundation follows the rates recommended by the A the by recommended rates the follows foundation he probate fee calculations. calculations. fee probate and tax estate federal for estate your from asset the of Removal assets. appreciated with funded if tax, gains capital of Reduction annuity). the of value the of percent 40 to 30 (often University the to gift afuture represents that transfer mmediate income tax charitable deduction for a portion of the the of aportion for deduction charitable tax income mmediate 55 75 75 70 65 O 80 or older older or 80 60 uaranteed income paid quarterly. paid income uaranteed i ne Life Life ne f t t A i n:ur Cha f ift A ift t that G orth Carolina at Chapel H Chapel at Carolina orth nnuities. B nnuities. nn 5.0 6.4 5.8 5.5 R 7.2 5.2 ju ate ly. 1, 2008 th 2008 1, ly. u elow is a sample of the annuity rates rates annuity the of asample is elow ity 55 75 70 65 T 80 60 wo Life wo ------n most cases, part of each each of part cases, n most 75 70 55 65 80 allman, associate dean for develop for dean associate allman, 60 ritabl iv ill Foundation, I Foundation, ill r o in es in u e are happy to prepare prepare to happy e are R 6.3 5.4 4.9 5.1 5.7 4.6 gh gh t the death of the final final the of death t the ate ju n e e nc. that that nc. 30, 2010 30, merican merican - - DONORS 43
ancy SUMMER 2010 eslie imocks Rogers oung Savage ayton Royle and oardman Royle elms Robinson eal Sellers and nupp Rudolph right Sanders ee Sasser enjamin Shaw inborne Schaaf arnon Scarritt allee Schaberg and evoy Rogers and ee Rosenbaum ustin Robinson and unstall Robinson oder Sawyers inley Sain elen Y rown Schmale lan Schneider rian L urke Royle ddison Rousseau III eonard Robins and yttleton Savage Jr. illey Shaffer K lan Rudolph and eonidas Sasser III and imberlake Sakmann amar Scism and N urka Rust lenn Robertson inger W nne Moss N ndrea S. Rubin ictoria Coppedge Robins enneth Sanford arbara H everly K athryn Seale Schmidt ammy L isa Doliner Sellers illiam Claude Roberts alter Joseph Schruntek V B A and Sharon Campbell Rousseau A B Sanders G T McDonough Sharpe Cornelia B and H Julie Schaberg K Fox Scism Judy Dunn Scroggs L . G enry L lanna Sigmon Rollins ndrew James Schorr etsi Simmons Robinson eth Rhea Shamaiengar alerie T irstin Julie Russ enneth Satten homas V homas V . Joseph Sanders eslie Ann Scism erry A arry Melvin Saunders auren Y eslie Stewart Rolfe eonard S. Rubin eon Joseph Rubis ouis L ynn T James Crawford Roberts Jr. Rosemary Roberts W W Edwin L Edwin Moring Robins Rand Robins Jr. B Russell A V Cathy Steele Roche Suzette Roberts Rodriguez Jim R. Rogers Randall L L A Frederick Roselli III Patricia L Susan Cranford Ross Patricia Roth Paul RothmanP. Julius A David B Dawn B David Martin Rubin and L L T Paul Frederick Rule K Jon K Raymond Earl Ruth Evelyn Davida Sahr Eric Mc L Joseph Dominick Sanchez Kathleen Cunningham L Michael PatrickSanders and J. K L Matthew B K L H L T Frances W T Sarah B John Alexander Schmidt and David A A W Meghan Rae Schwartz Jack L L John Cecil Scroggs Jr. and Donald Macdonald Seaver Cameron N Julian Dante Sereno Kathy T B Scott Sharpe and L lanke night Pomeroy rthur Renfrow K teri Perkins eeds Pruitt oontzPonstingel ancock Piner nn Potter da Portanova nne Richter nn Phillips . James oney Polansky rmstrong Plumlee Jr. arry Potts lbert Ricci ew Price aters Pugsley . Pate lexander Rhodes homas Ray raden Pride ucker Perry and Karen esley Pilkington ynn Richardson ynn Parker ee Phelps awrence Price ndrew Placey endal Raynor ates Prevatte rown Pinson ngell Reynolds yman Philips Jr. and Joy homas Preston Jr. rent Rinehart unt Perry ester Philips opportunities it will afford me more than opportunities it will afford me more Thank you.” you might realize. illiam Mac illiam B anda Stewart Robbins Jennifer L Jr. and Cynthia B Pomeroy L Miller Raugh Dinita L Dolores O McEntyre Perry H Sarah Friday Peters ayle Rancer ary Phaup . H . Zane Robbins ancy G ordon Reames Payne uy Carlton Read ikki Peters my Edwards Price my Mansky Regan imee W lison Canoles Parks lease Moore Perry lexander McClurePeters and arry John Reszel ryan Patrick Pruitt and lair K radford H aleria DuSold Prevish evin John Reperowitz ewis Samuel Ripps ed Y inda Sherck Rainey aura L yndsay A appreciate your support and the “ I V A Scott L Steven N Cletis G B Kathleen Douglass Phillips Pamela A Sandra Dziedzic Phillips Mark W B Joy B Michael John Pittman Jack A Claude A Sharon H W Elizabeth K Elizabeth I C. Elliott Potter Deborah A W Edward Scott Power C. T T H Dorothy Sattes Ridings J. B L Maggie Rivas-Rodriguez H W A Jeanette Chance Reid Eugenia S. A K B Jill A James A Ronald A Karen L Chris Richter L A L G M Scott Rankin Marjo Edwina Rankin Melanie Morgan Raskin James Raugh P. and Marianna Judith T B G Roy Frederick Reed and Karen L Elizabeth Plumlee Parkhurst A Stephanie Spiegel Parrish N Curtis Patton Jr. G Stacie DavisPerez James Finley Perkins and A David T John Crudup Perry and Cheryl Michael James Persinger A N J. Scott Peterson G L ee liver wen ye elson den ash stendorff icholson Jr. wen and bringer ye and wen sborne orman orman Jr. and elson agareda wen ppenheim este O strowski ail rr ewbold verton ean Parker ustin O addad N reer O shley Parker L lston N alter N ayneO ewman bringer and L beroi an N hitney Parent ee Mumaw hittington O yatt Page drian N rvin Morton nn N oward Parker and atkins N race Moseley ugh Pace nna O anes Mullen iener O . O assiter Murphy utson O ynn N arrison Murray enning N eigh O allie Mc ruce Morton and Sidney addya H ewton Morton ee Pace elly Elizabeth Peacock etlow Park P. illiam Clifton N H T N Karen V K H Minzenmayer O and Rebecca Margaret Johnson endy W regory C. Paige regory W elen W eidi Elizabeth O oward W eil Francis Murphy nna H ldene Creech O icki H irginia Crutcher N my L ob Eugene Myers ernon Caldwell Park estal Palmer Jr. racy L eresa Spivey Moore aura E. N eslie Joe Page Jr. ynne Cadieu Murchison V Elizabeth A James H Roy Hampton Park and Jr. G David Chandler Palmer V Joan Deutsch Paradise Martha W William I Catherine Walker Morton Emilie G Melissa Joanne Moser James Steven Muldrow A V Patricia Miller Moore T Deborah Jane Moose R. Edward Morrissett Jr. J. B Charla Price Muller Jennifer L L N Stella L B Ruth H Deana A V Sandra Carrington N W T L Plummer A H Joseph A G Ellen W Marta A Jane H David H S. L L W Chantal O Dave A Josephine A Regina W Rachel Fay O A Jonathan G H H A aura racy eorge G roarty ee uire K G raw uire and G eod G eod and G eel L uire Jr. L K G raham Miller amb L nnis Jr. 30, 2010 night eber Meek I illiams Moore K nn McRae e rthur Meyer rian Mercer and enjamin McFarland nderson Mercer rammer Meadors awson Mc lexander Moore indham McDonald . Mc hompson Midgett ubrey Midgett and oren Millikan Jr. and ernee Mc alker McCullough Jr. ishawn Merritte n ent Medlock ollamon Miura illiam Mitchell ndrew Mc . Miller homas Mims and L iggins Miller heresa Mitchell ju erne Mc odd Miller retchen Elise Moore llison Rash Miley enson Mims racy L isa Moore aura A V scholarship. As the first member of my scholarship. it is reassuring family to attend college, to know that this and me, for my family, award will provide me the opportunity to complete my studies.” illiam Prather Miller and G L B Southern Mohr Erin Randall Mc Stephanie G Diane Ellis Millikan Pamela W L A Mary T T ary Richard Meek and regory B ibson Pate McMahon lexander Frew McMillan . T rittny V imberly W imberly A helma B anya K eresa A a eonard A t is an honor to be the recipient of this “ I K J. Jay Moore III Jeffery Frank Moore and Franklin Shaw Moore and Robert Carson Montgomery Catherine Moore Curtiss A Courtney Jones Mitchell Fay T Peter W Philip Freelan Mitchell Jr. Robin H Philip James Mohr and T John A James B Donald Ray Millsaps Christopher Ryan Milner John T G A Mehgan Jennings McMillan K T David K G B Eve H Fred H W G Margaret Myers Merrill T Kate Cooper Metts L Cherry Sampson Meyers James A Denise Miles Robert Patrick Miley and T J. Peter Mc David W McCutcheonJanssenDorathea Sheryl W Michael B Margaret Padgette Mc Marilyn Spencer Mc Sam Stewart Mc B L Justin Emmett Mc Elizabeth Cotter Mc Earl Eugene Mc o me, this scholarship has granted peace of this o me, gh u o r alerie ona dams A llister III inder onatz A . Mankins ride indsey B inder and ong owrance and ynch owrance inker and ivengood indler ogan eyburn indler and ovko ucas and Jane owe and Jill oftin and V eener L ewis andO ytle ucas ight ittle oftin untley Malarz oftin ittle Martin ieber akerL inville and Mary ayes Marsh and ayne Mayo and ynn ewis ocker ingery McCarty oward Mc ray L nne L sborn L homas L oone McClure ryan L owe avine Mc illiam Maguire odgsdon Marcinek inville aggan ewis right Martin III olland Maxwell and lanton Matthews ineberger Matthews nne L ockhart ilbert McCauley Jr. L ee Marks lenn L ee Matthews ee L ellie L ly 1, 2009 th atkins L iatt L nn L risten Suzanne B illiam H illiam R. Marshall Cynthia Clark Maxwell Marcia S. Mayo Rebecca Roper Matkov Paige Parker Marsh Marsha H Cheryl Patton Malloy Mandelkehr and Dena Sawyer Mangum Mac Janice Duffy L W Meekins L H A K cannot fully express what a relief and license of freedom it is to what a relief and license of freedom cannot fully express T win this scholarship. mind, hope for what is to come and a boost of encouragement to is to come and a boost of encouragement mind, hope for what as a writer.” challenge myself further Kathleen K Paula Miller L Payne L endy Perrell L . Edward L eather Michelle San uy Stephen L lan L lice L dam Michael L alerie A imothy Edward Mason enneth H evin W homas J. Matkov and isa Curtis May indsay Michelle Mather aura H ydia B Sarah G Mary L Scott H L Michael W Katherine Carlton Mc W Etta L L Patricia K Paul G Molly Frances McConnell James B L T David Rhyne Marvin T W John W Justin David Martin Margaret L A K Robert James Malarz and Joseph Edward Malloy and H Stephen Douglas Mangum Marc Christopher L Peter S. Mantius John Paul Manzo Dennis J. Marcel Jr. L Mark Franklin Maddrey K Corinne Marguerite Julie A Cy K Pamela Denise L G Erin Elizabeth L V Jamee O Jacson G Jeffrey Charles L Robert Mark L A Jan Paget L Erin L Ray Pate L A Eric G W James B Elizabeth B Jeffrey T he reality of student loans next year has been looming large. I looming large. next year has been of student loans he reality “ T W Diane Dewey L Stanley J. L C. Eugene L Slade L ju 44 DONORS
C A R OLINA “ I admireandaminspiredbyyour Du Marion W A Rita III Simpson Herbert George W Curtis B H John K L Connie A L Sara G Moffatt A David T Rebecca L Rebecca L Susan B Robert Smith Pence Penelope Smith Phillips Katherine and Smith Pearson Jeffery Joy Jr. and Smith Walker J. H T Emily Smith McMillan Elizabeth Smith J. Dorea Smith D. Scott A Claris Smart Ford Katherine A Stephanie Skelly Scarazzo Stacy and Skains Charles Mark B A A Staton Deane Marisa H Jacqueline K Jan Squires Roosevelt David W Robert Spainhour Erwin Elizabeth B Dianne L Robyn A and Snider Davis William L A Christopher Dustin Stoen and and Stoen Dustin Christopher Stinneford Stephen Mark K D. K and Straughan Christopher C. H Charles N L K G W T Strong Jacob Michael B inda K inda erri Potter Stull Potter erri arry Dean Stone Jr. Stone Dean arry heodore B heodore ristin Margaret Simonetti Margaret ristin imberly Roberson Stevens Roberson imberly im Stone im ruce Merle Simpson Merle ruce randon Joseph Sink and and Sink Joseph randon rian G rian dam Martin Steiner and and Steiner Martin dam nne Elizabeth Sherow Elizabeth nne llen Dean Steele Dean llen Sobbe ndrea lexandra Joyce Stemple Joyce lexandra oward G oward athaniel M. Stout M. athaniel eoffrey Patrick Suddreth and and Suddreth Patrick eoffrey endy G endy experiences forjournalismstudents.” in profoundlearningopportunitiesand provides afinancialassistancetoaid University andgivebackinawaythat willingness tomaintainstrongtiesthe atherine W Katherine L Smith Duncan B Elizabeth K Stalnaker H Patricia L Florence Smyth Pittman Melissa and A Stinneford Y Karen and Mc Straughan Murdock Dulcie H Marieke T Marieke alter Cabot Sturdivant Cabot alter aura Roberts Smith Roberts aura elley Cherry Sink Cherry elley manda B manda eather L eather irby Strickland and Cheri Cheri and Strickland irby I nturff Strickland nturff imbrell Stallings imbrell dams Simpson dams ynn Sherer ynn C oler Smith oler ollis Simons ollis orsen Stern orsen rover Strong rover ynn Smith ynn shley Smith shley ndrew Shaw ndrew anglois Soffera anglois illiams Simpson illiams easley Smith and and Smith easley eigh Sherrill eigh O rady Simpson rady aldwin Southern aldwin . Spearman and and . Spearman rier Sherard Jr. Sherard rier ubert Stover ubert ale Smith ale B ane Smitherman ane MMU . Spearman lackburn Smyth Smyth lackburn ax Steiner ax ovelace Suddreth ovelace ose Sims III Sims ose dams Slipher dams aker Stoen aker ide Snider ide lair Skains lair aithcock aithcock oungblood oungblood illiams Smith illiams NI C ATO R L T Eley John L L L H Stephenson Candace A H T Steve R. G T Pearsall Martha W T Jordan Elizabeth Robert Mc Robert B A Randall T Jeanette Carolyn N M. S. V S. M. G L Sherry T Ellen Donna T Michele Dawn Sheng- B W Daniel T Kay Samantha G T James Douglas L T Gibson Glenn T T Ferd David H T T Patrick and Sweeney Matthew John A Sandee G Eric Swalley Dee G D. K Sr. Sutton Strayer Martin A L P. T Matthew L V Carolyn Julie Francine W Francine Julie E L K B Michael III Sumner Ernest Robert B L K H ynwood C. T C. ynwood eonard H eonard ucy G ucy auren Slocum T Slocum auren arry E. T E. arry aura C. V C. aura awrence H awrence isa B isa . Steve T . Steve homasene Cates T Cates homasene evin Michael Sullivan Michael evin imothy O imothy dward Hoge V Hoge dward imberly Evans Surabian Evans imberly randon N randon renda Jane Summers Jane renda arbara Ross T Ross arbara lbert Shaker T Shaker lbert nne Randolph Sutton Randolph nne eather Moore T Moore eather ilmer Paiton Swaim Jr. Swaim Paiton ilmer ordon Montez T Montez ordon regory Christopher T Christopher regory lenn E. T E. lenn arry V arry arold V arold arriet Sue Sugar Sue arriet ichole Strom T Strom ichole T H Sharon T L T Marjory and L and N T T V and Sweeney Paradise Elizabeth W Joy and Massengill V Massengill T Strother Ellison Mary Patricia B Patricia L and illiam Mahler T Mahler illiam indsay Sloan T Sloan indsay eng aylor arleton hompson ancy Prince T Prince ancy ent Sutton ent regory Swaringen regory lair V lair an H an rey T rey H ou B ou isa Coe Underwood Coe isa incent T incent irginia W irginia andgren T andgren aintor ernon T ernon sien T sien alter T alter hornburg and and hornburg rnold Underwood Underwood rnold hornburg arner nn Swearingen nn art Sundheim art inkham aylor hrom T hrom L an Sant an olmes Sullivan Sullivan olmes . Uttley enters olmes T olmes ean Upton ean hompson Jr. hompson ecke and Faye Faye and ecke hornburg arr Sutker arr hompson enry Sutker and and Sutker enry rooks Sullivan rooks hite Sutton hite aylor and Erica G Erica and aylor roisi and and III urner ompkins an H an eng and Peggy Peggy and eng eichman eachey occe Jr. occe ucker and and ucker homas Jr. homas omaszewski ick Jr. ick ygart aylor arleton arleton ald itherington itherington horp and and horp hompson hompson arkington ate ucker homas and and homas erry horp ompkins horndyke yson homas ecke roxler urosak urner .
N Justin Raymond W Raymond Justin A David W Stebbins Karen W Suzanne Jason A Jason W Edmund Dirk L Elizabeth W Estes James A Judith W Rochelle B Pamela O Callie T Callie G W Joe B W Reuben Roy W L Robert Sessoms W Sessoms Robert R. Deems W Deems R. W Skillen Elizabeth K N D. W Forrest Mary Ross Sherrin W Sherrin Ross Mary K Eleni B Eleni Julia B Julia W W Jay James W Rodgers Sara N David O David W Ennis Franklin W Jerome M. W Stofko Melissa W Farrington Daryl Robert Mark W Mark Robert W Ellen Meredith V A Elizabeth W Rebecca Judith H Martha B W Drane Rebecca W Campbell Jonathan and Wargo Andrew Michael G J. A W Sandy W Frances Katheryn T Michael James Edward Carlton W Carlton Edward James W B B Meghan Carol G Carol H James A Michael W Michael Erin W Erin W Elaine Celeste W Jackson Rick A Christopher L Christopher W Scott J. Raye Palmer W Palmer Raye W E. A A eslie J. W J. eslie enneth Robert W Robert enneth evin Conrad W Conrad evin . Stuart W . Stuart ennett W ennett ennett W ennett randon Ricahrd W Ricahrd randon delaide Cromartie W Cromartie delaide ndrea L ndrea nne Michael W Michael nne shlie B shlie . W icole McSwain W McSwain icole icole Marie W Marie icole eorge B eorge adia Renee W Renee adia . L . Samuel W . Samuel . Ruffin W . Ruffin Suzanne Smith W Smith Suzanne B Markstein W Markstein G Elizabeth Jacobs W Jacobs W Jenkins Colleen A W L Milner W Milner Jennifer T Jennifer Runser W Runser W W Danita Jan Morgan Jan Danita B Jane Minor W Minor Jane W Medearis illiam H illiam aurie B aurie rooks Morgan W Morgan rooks arbara Morrison W Morrison arbara mato W mato ary W ary orraine W orraine eathers and N and eathers hitmeyer- ilbur illiam W illiam ade W ade introb and Janet Janet and introb all W all ullard W ullard acas W acas aintor W aintor . W rnold W rnold ndrew W ndrew rook W rook wen W wen nne W nne orton W orton infield W infield ynn W ynn arrison W arrison arold W arold ryant W ryant ard aggett W aggett odd W odd hisnant aker W aker rawley W rawley ellons W ellons athleen Kathleen and ilbur illiam W illiam ilkinson onsavage est ee W ee atharine Katharine and ood ells atson oody Jr. oody ood W ood illiams hittle mbler W mbler olf ilson ilson Sr. and Jean Jean and Sr. ilson umulty-Wargo ood III ood aralyn Karalyn and atson eiss hitmeyer- hitmeyer W raham W raham ewis W ewis illiams ood oglom introb illinger immer esterhoff and and esterhoff est and Julia Julia and est ilkie illingham Sr. illingham olfson and and III oodin hite hite eathers ilmoth atts oodin hitt illiams iser alker ills olf and Susan Susan and olf ood hite ells Jr. ells omack ilmoth and and ilmoth erner hittaker alker alden ilson III ilson irth and and irth all ilkison illard atkins arren alden and and alden ancy ancy ineka illiams illiams and and illiams illiams ilson and and ilson aters alker aters ilson oodruff illiams oodlief atson esterhoff all ilmoth hite and and hite oosley irth allinger arren ilson arren Jane Elizabeth A Elizabeth Jane Cindy L Cindy L Scott Peter Jones Clifton Raymond Schmidt Public Affairs LL Affairs Public Schmidt L Eleanor K Schmidt Alexander John Te J Stern Juliana Courtney P Sport B A Y Squires Joseph B A G Carolinas the for Foundation G Charitable Fidelity O Fayetteville E E E Duke Communications Crown I Coding Medical Carolina Goldman Sachs Philanthropy Philanthropy Sachs Goldman Jewish Foundation of of Foundation Jewish LL Jameshenry1 T Hurley Group Haykel Schwab Fund for Charitable Charitable for Fund Schwab LL Affairs Public Schmidt L L V W United Alamance of Way United T LL Realty Quarters Southern Joni B Joni K L Justin James G James A Jeffrey A Jeffrey N LL Consultants Multimedia Foundation Family Morton O I NIKE A T K L B Robin Jennifer H Jennifer Y Johnson Jan Y Gerard Jack Y Rebecca Robin S. K S. Ramon L Ramon W “ I wantedtothankyoupersonallyforyour aw O aw aura Frances Y Frances aura andmark Foundation andmark ames hompson Family Foundation Family hompson homas Richard Y Richard homas dward H. V H. dward state of E of state im Mogul W Mogul im iley Danielle Y Danielle iley athryn Seale Schmidt Seale athryn rian K rian anguard Charitable Charitable anguard ro dams Family Fund Family dams dam B dam eatrice Cobb Perpetual Perpetual Cobb eatrice riel Marie Zirulnick Marie riel shley Elizabeth Y Elizabeth shley eraldine R. Dodge Dodge R. eraldine .C. Mutual L Mutual .C. den Family T Family den Pamela Prince Zuercher Prince Pamela Charitable T Charitable Foundation Fund G E G County, N County, Company endy Y endy V keep workinghardtoachievemygoals.” me toreceiveit,anditencourages generous scholarship. Itmeanssomuchto r ndowment Program ndowment irginia L irginia iving reensboro yle Y yle m g uck W uck nc.
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Nonprofit Org US Postage P a i D Chapel Hill, NC Permit no. 177
the university of north carolina at chapel hill campus box 3365, carroll hall chapel hill, nc 27599-3365 Katherine Vance Katherine Friends gather on the stairs of the Chattanooga River Walk in Chattanooga, Tenn., on an October night. The stairs were behind a temporary, outdoor stage set up for the Three Sisters Bluegrass Festival.