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TRS_Advert_Apr19_SinglePage.indd 2 21/5/19 9:22 pm 4 WELCOME Joshua Buatsi signs with Everlast to this month's Sports Insight Everlast Worldwide, the to win the prestigious British title. world’s leading manufacturer, Buatsi received high praise from the marketer and licensor of highest sections of the boxing media boxing, MMA and fitness following the victory and has been equipment, has signed heralded as the best fighter at 175 an exclusive equipment pounds since the legendary John agreement with British boxing Conteh - arguably Britain’s finest sensation Joshua Buatsi. ever at the weight. The agreement will see the Buatsi is thrilled to be joining newly-crowned British Light- the #TeamEverlast elite roster of Heavyweight Champion become global boxing talent that includes a global brand ambassador as he Carl Frampton and Lee Selby in the continues on his quest to become UK as well as Deontay Wilder, Errol a World Champion and beyond Spence and Daniel Jacobs in the US. Well the dust has settled on with Everlast in his corner. He said: “I’m buzzing to be joining both the domestic football and Under the agreement, Buatsi the team. Everlast’s gear is the best rugby seasons. will compete using Everlast in the business and their heritage However, interest will continue gloves and train exclusively with speaks for itself. The partnership as we head into the rest of the year Everlast equipment. In addition, feels like the perfect match and I in the shape of the Nations League Buatsi will spearhead Everlast’s can’t wait for what’s to come.” finals and the Rugby World Cup advancement in the UK market in Japan – a chance for a boost in through content generation and sales and some upselling. direct to consumer and retail Editor: MARK HAYHURST And let's not forget another marketing initiatives. Tel: 01206 508618 opportunity – a home-grown Chris Zoller, vice president Email: [email protected] Cricket World Cup and England of marketing and product the values of Everlast and we’re knockouts, capturing his first title Advertising Manager: slated as favourites. Hopefully, a development for Everlast, proud to be in his corner.” in just his seventh fight to win the ­KEITH MARSHALL few great performances will see said: “We’re delighted to be Buatsi, 26, from Croydon, WBA International belt. Tel: 01206 505947 another rise in support for the welcoming Josh to the team. London, won bronze for Team GB In his last fight against Liam Email: [email protected] home nations. He’s undoubtedly one of the in Rio at the 2016 Olympics and Conroy, in March, Buatsi underlined Advertising Sales And someone who knows a bit brightest talents in world boxing turned professional the following his undoubted potential as a future 21-23 Phoenix Court, Hawkins Rd, about the country getting behind and a fantastic ambassador year. He has built an unblemished World Champion when he stopped Colchester, Essex CO2 8JY him is Olympic gold medal winner outside the ring. He embodies record of ten wins and eight Conroy inside three pulsating rounds Daley Thompson. We speak to Group Advertising the decathlon champion about his Manager: SAM REUBIN memories of the sport and what he is doing now. 1000 Mile Sportswear welcomes Group Editor: In a changing retail market EMILY SEDDON place, Paul Sherratt takes a closer back Warren Smith Tel: 01206 505983 look at the future of sales agents Having previously enjoyed experience within the sports Publisher: MATTHEW TUDOR within the sporting goods industry. a 12 year stretch as Area market, but the lure of returning Do you want your business to Manager for Northern England to the brands under the 1000 Mile Art Director: LEE WHITEFORD have the Red Bull effect – well and Scotland at 1000 Mile umbrella, the unique family unit Advertisement Art Fiona Bugler has a seven-step Sportswear, Warren Smith of 1000 Mile Sportswear, plus Director: KEVIN DENNIS guide to help you give your sporting returns to the company on May the added opportunity to develop content wings. 1 after a year away. my own sales strategy for the Reproduction: I hope you enjoy this issue of Smith said: “I have enjoyed company, were just too good ACE PRE-PRESS. Sports Insight! widening my distribution to resist.” Tel: 01206 797541 Photography: CLIQQ PHOTOGRAPHY www.cliqq.co.uk ASICS continues to grow in Direct-to-Consumer channels Twitter: @CliQQphoto Accounts: SUE CARR. ASICS continued to see strong in ASICS branded environments to make running further, easier. holistic view of the marketplace. Tel: 01206 505903 growth during Q1 2019 in Direct- with key retailers. METARIDE’s unique curved sole is Alistair Cameron, CEO of Published by Maze Media (2000) to-Consumer (DTC) channels. A new category management designed to propel runners forward ASICS EMEA, said: “Our priority Limited, 21-23 Phoenix Court, Sales in ASICS retail channels programme delivered successful and create a more efficient stride. is to win in Performance Running. Hawkins Rd, Colchester, Essex increased on a currency neutral results in owned stores and In early 2019, ASICS made Running is our heartland and we CO2 8JY basis by 17 per cent and in for wholesale customers. As a changes to its EMEA organisation will continue to focus on developing All contents © Maze Media (2000) ecommerce by 130 per cent year result, the category management to reflect a global, category breakthrough innovations, such Limited. The views expressed in on year. Sales in key emerging programme will be rolled out in management approach. It as METARIDE, to give all runners this magazine are not necessarily markets also increased, although DTC and wholesale stores across also made changes to its sales those of the publisher. Every effort access to the best and most is made to ensure the veracity and consolidated net sales in EMEA EMEA in 2019. organisation by combining its DTC advanced gear available. integrity of the companies, persons, in Q1 2019 declined on a currency In February 2019, ASICS and Wholesale businesses into one “I am encouraged by the growth products and services mentioned in this publication and details given neutral basis by nine per cent. launched METARIDE, the latest Commercial organisation. we are continuing to see in direct are believed to be accurate at the ASICS continued to generate innovation from the ASICS Institute The organisational changes, channels and we are committed to time of going to press. However, no responsibility or liability whatsoever strong results from the expansion of Sport Science in Kobe, Japan. The including a new management team, rolling out programmes that make it can be accepted for any consequence of its DTC footprint through revolutionary new shoe features will enable ASICS to drive category- easier for runners to find their perfect or repercussion of responding opening own stores and investing GUIDESOLE technology designed led strategies and take a more to any information or advice running gear across all channels.” given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. Sports Insight has a current The official publication of the Sporting Goods Industry Association ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

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ENE9694_Trade_Ad_265x360mm v9.indd 1 26/04/2017 13:06 All the very latest in the NEWS sports industry... POLAR TEAMS UP WITH Boobuddy scores US sales TRIATHLON STAR LUCY thanks to LA partnership CHARLES- Boobuddy – the breast support “We estimate that we’ve already band – is set to become a major sold 150,000 Boobuddy products BARCLAY player in the United States to consumers in the US, however Polar, the leader in after teaming up with a Los thanks to the partnership and wearable sports and fitness Angeles marketing company. campaign with GiddyUp this could technology, has partnered Boobuddy, the pioneer of a double to as much as 300,000 over with the two-time Ironman band that prevents pain caused by the next 12 months. My advice to World Championship movement during physical activity, any London business thinking of runner-up triathlete Lucy has forecasted sales to the US of exporting is to just take the first Charles-Barclay. more than £1million after securing step and do it. If we can export our Lucy kickstarted her a lucrative two-year partnership products across the globe, so can 2019 season directly on with marketing company GiddyUp, other British brands.” the podium: she achieved which specialises in promoting Parveen Thornhill, Head of her second win at Ironman innovative and disruptive London Region at DIT, said: “One African Championship. Her international brands in the United of the most important things partnership with Polar, States. GiddyUp will deliver a when looking to start or grow a however, began already in the £100,000 marketing campaign for presence overseas exporting is off-season, which is where the the Boobuddy range in exchange for finding the right partner, which groundwork for races is laid. a percentage of the brand’s revenue. Boobuddy has proved isn’t It was during this time that The Sutton-based business met necessarily a distributor or buyer. she tested Polar products GiddyUp while attending a trade By creating this mutually beneficial and found her favourites: mission to Boston, Chicago and Los relationship with GiddyUp, She uses Polar Vantage V and Angeles, funded and organised by Boobuddy will be able to grow its Polar H10. the Department for International sales in the US to a greater degree What she needed was Trade (DIT). As part of the mission, than it could have done alone. accurate sports technology Boobuddy met with potential “Any London business with the that would support her efforts partners, distributors and retailers ambition to replicate Boobuddy’s all the way, from all points of to boost its existing presence in the success shouldn’t hesitate to view: not only in all aspects US market. get in touch. We have a team of of training but also, equally The increase in sales to International Trade Advisers importantly, in all aspects of the United States will double located across the region who can recovery. She needed reliable Boobuddy’s turnover and the support businesses with practical data that was meaningfully business has this year opened an advice, training sessions and interpreted and that equipped office and warehouse in Boston to Stevie Craig, co-founder at “Attending the trade mission to introductions to valuable business her with facts, to be able to support its US operations. Boobuddy, said: “We place a lot the US with DIT last October was contacts overseas.” plan her training on a daily, Boobuddy was launched in 2017 of emphasis on the fact that our the perfect opportunity to find and Firms looking for support weekly and monthly basis. after founders Stevie Craig and products are designed in the UK, connect with potential partners should call 020 7234 3000 or Lucy said: “The Polar Fiona Watson spotted a gap in the which has helped to increase our that could support our growth email [email protected]. Vantage V and the Polar sports and fitness market. The sales in the US. In our experience, a in the US. The team at GiddyUp uk. They can also visit great.gov. Flow app make it easier entrepreneurs were inspired after British label makes a product more were instantly on board with our uk, which has information on live than ever before to train for seeing similar products used in the exciting to American consumers, vision and could see that the brand export opportunities and includes my races and the goals I’ve healthcare sector as a protective who see it as a mark of high quality had potential to become a market general information on exporting got throughout the season. measure after surgery. from across the pond.” leader in the US.” and events. It’s super simple to track everything from how well I’m training to how well I’m recovering. The Polar technology makes our training and recovery ASICS opens new EMEA HQ more effective. “If I need more rest, we ASICS has opened its new EMEA headquarters designed to The 11,600 square metre building has been designed around a can factor that in. I really, reflect its ‘Sound Mind in a Sound Body’ philosophy and look central atrium with state-of-the digital showrooms to showcase ASICS really like the Polar Vantage after the physical and mental well-being of its employees. innovation and craftsmanship. The building includes a variety of work V watch. It allowed me to The new office in Greater Amsterdam, the Netherlands, has been spaces to enhance concentration and foster collaboration, including do my first-ever sub-3-hour designed to encourage movement and reduce stress through the use of individual work stations, large team meeting rooms and focus rooms. marathon in the Ironman space, light, natural materials and through fitness and well-being facilities. African Championship.” Alistair Cameron, Executive Officer of ASICS Corporation and EMEA Marco Suvilaakso, the CEO, said: “Our incredible new home in EMEA is a true reflection of chief strategy officer of Polar, who we are and what we stand for. At ASICS, we know the power of added: “We are super excited movement to improve both physical and mental well-being and that’s to work with Lucy Charles- why it’s at the core of everything we do.” Barclay. The talent she has “This inspiring new space is a testament to how much we care about demonstrated in triathlon is the well-being of everyone who works with us and I’m sure it will bring amazing, and we are pleased prosperity and harmony for many years to come.” to be able to work with Lucy Designed in partnership with CBRE, RED Company and Power House in a this kind of a performance Company the building has achieved a LEED/WELL Gold Building partnership. These types of Standard Certification to ensure a sustainable and healthy environment collaborations help Polar to for all employees. Specific features include: continue evolving our devices • Striking internal staircases to encourage physical movement and solutions to ensure that • State-of-the-art gym facilities for use during the working day we continue to also be the • Focus work spaces to aid concentration choice of the elites like Lucy. • Climate installations to ensure a healthy indoor environment We want to wish Lucy the • Vegetation to reduce stress and enhance air quality best of success for the • Atrium with 1,000 glass panels to allow natural light 2019 season.” • Low toxin, natural materials, including the use of 20,000 bamboo panels.

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www.gola.co.uk ROSS PERRIAM TO LEAVE EMD UK CEO POST Seven outstanding products and EMD UK, the national governing body for group exercise, has announced its solutions receive industry recognition CEO, Ross Perriam, is to step down in June. The hotly contested Elevate Kerl Haslam, SportsAble; Daniel Perriam joined EMD Innovation Award winners Jones, Fitness Compared; Fraser UK, then named The have been announced. Kennedy, The Gym Group; Elle Exercise Movement and After an intense judging process Linton, Fitness Blogger; Vanessa Dance Partnership, in consisting of over 60 entrants, Wallace, Paralympic Shot Putter; 2015. He repositioned the seven products and services and Alex Zurita, London Sport. organisation as EMD UK, emerged victorious and were Max Quittenton, Founder the national governing body awarded the Gold standard. and Director of Elevate, said: for group exercise in 2016 The Best Health and Wellness “As Elevate grows year on year, and increased its remit to Innovation was awarded to “stand so does the number and quality grow participation in group out star” Moving Medicine, with of entries into the Innovation exercise through training Wattbike’s AtomX scooping up Awards. It’s important that we and supporting the fitness the Best Workout Innovation celebrate innovative products and workforce. Since 2016, award. The judges commented services as they play a vital role one million more people that the Wattbike AtomX offered a in tackling physical inactivity. are participating in group “great interactive experience, data Congratulations to all the winners exercise, with nearly five feedback and connectivity”. and those who entered the awards; million taking part on a The Best Facility Innovation we look forward to acknowledging weekly basis. went to Poolview Plus – Blended to PhysioLab’s “impressive” The judging panel consisted the next wave of innovations at Perriam will leave EMD Lifeguarding, Best Start Up to S1 Portable. of a number of industry experts Elevate 2020.” UK in June to become Chief Gait and Motion Techology’s The Elevate Innovation Awards, including: Richard Annetts, To keep up to date with all the Executive of the RAF Central Phits 3D Printed Orthotics and sponsored by Fitness Compared, Pure Gym; Adam Blaze, Sport latest Elevate news, please visit: Fund, a charity dedicated to the Best Innovation for Human recognise the best products and England; Lucy Day, David Lloyd; www.elevatearena.com supporting the development, Performance awarded to Desmotec services in defined categories, wellbeing and morale of RAF – Pininfarina: Isoinertial Training judged by experts at Elevate, COPA personnel through their System from HaB International. and Elite Sports Expo. The awards New addition to the European participation in sport. Elite Athlete Centre and Hotel are linked to the show’s themes of Perriam said “It has been was also highly commended inclusivity, performance, health Primaloft sales team an honour to work at EMD in the Innovation for Human and wellbeing and business. UK the past four years. We Performance category. The seven awards categories PrimaLoft has added a new member to the European Sales Team. Zoltan Kelemen is the new Territory Sales Manager for UK, have made huge strides as There were two new categories were assessed with an interactive BeNeLux (Belgium, Netherlands, Luxemburg) and Denmark, taking an organisation and the added to the 2019 Innovation judging process, with the expert over from Wim Neels, who has started a new role as Vice President of important work we do for the Awards. The Best Participation panel walking the floor on the first Business Development Fashion and Lifestyle Global at PrimaLoft. sector will continue. I’d like Innovation was won by Coach Ai, day of the show and scoring entries Zoltan operates out of Amsterdam, Netherlands. He will manage and to thank the EMD UK team, with the judges recognising that the against set criteria. Plaques were grow the PrimaLoft business and develop strategic partnerships with the board and Nigel, the chair, “evidence shows real impact”. The awarded to each of the winners at key customers in the UK, BeNeLux and Denmark. He will be responsible for their support and I look final category, Best Rehabilitation the awards ceremony ahead of the for manifesting and expanding engagement with the PrimaLoft brand in forward to seeing how EMD Recovery Innovation, was awarded event’s drinks reception. the sports/outdoor, fashion, accessories and footwear industries. UK continues Zoltan will report to Jochen Lagemann, Senior Vice President to grow participation in and Managing Director Europe & Asia. Furthermore, he will work group exercise.” closely with the European marketing team, to develop and implement The recruitment for the Schumacher drives partnership programs. new CEO of EMD UK has Zoltan graduated from the International Business School in Hungary begun. In the interim, EMD and has a MBA in Business Development & Marketing from Rotterdam UK chair, Nigel Wallace, UA forward School of Management. He speaks fluent Hungarian, English and will extend his duties Under Armour welcomes Dutch and has good German language skills. After being a professional and step in to support the driver Mick Schumacher to its water polo athlete and with first internships in the sport industry at senior management team in formidable global athlete roster. O´Neill, he started his career as Merchandise Planner for Mexx Europe continuing to deliver EMD With a last name that needs in the fashion and lifestyle segment, before moving to Under Armour to UK’s mission and extend its no introduction, the 20-year-old undertake various senior sales roles. In his spare time Zoltan still plays reach and influence within Formula 2 driver has carved out water polo and enjoys various sports and outdoor activities. the instructor market. his own identity as one of the best Jochen Lagemann, Senior Vice President and Managing Director Nigel Wallace said: “It’s drivers in the world. Now, he will PrimaLoft Europe & Asia, said: “Due to growth at PrimaLoft, plus been great working with Ross work alongside Under Armour in product diversification with Wim Neels moving into the Segment and it’s inevitable that good his quest to become the top in his Manager role for Fashion & Lifestyle, we are very happy to have a great people get good opportunities craft, just like fellow UA athletes successor for this region on board. Zoltan´s experience in the outdoor presented to them. Thanks Anthony Joshua, Stephen Curry, and fashion industry, in apparel and footwear, from merchandising to to Ross and the team’s hard Teddy Riner, Lindsey Vonn, Zhu sales and marketing, will add great value, new opportunities and new work we’re in a great place Ting… the list goes on skills to our team. With his knowledge of various markets, his industry to attract the next leader Mick Schumacher, Formula 3 network and intercultural skills, he has the ideal background for this of EMD UK in what is an Champion, said: “Under Armour has key role within the PrimaLoft team.” incredibly exciting period of a lot of experience in collaborating growth and opportunity for with professional athletes, and a The Center for Performance the organisation.” great expertise in creating high-tech Innovation offers a lot of interesting apparel and footwear. This helps me possibilities for my future, and I enhance my performance faster and plan to take full advantage of it.” more effectively, especially when it Throughout the current racing comes to optimizing my fitness and season, Schumacher will be training recovery times.” in Under Armour’s newest apparel Schumacher's next step will be innovations, including UA RUSH. to visit Under Armour’s Portland UA RUSH is mineral-infused fabric office, known as UA PDX, home designed to enhance performance, to the company’s Center for so when the green flag drops, Performance Innovation. UA Schumacher is confident he’s the PDX houses a state-of-the-art most prepared driver on the track. biomechanics lab and performance And the benefits of being on UA’s training centre for athlete testing. roster don’t stop there; he will also Schumacher added: “In Portland, get to test Under Amour’s Athlete they can test and analyse an Recovery sleepwear, giving him athlete’s cognitive abilities, physical an around-the-clock advantage as fitness, and regeneration capacity, he sets his eyes on capturing his as well as optimizing one’s diet. second consecutive championship.

@SportsInsightUK UP & 9 RUNNING ENTERS THE CITY WITH A BRAND-NEW OPRO wins Queen’s Award STORE AT THE HEART for Enterprise: Innovation OF FLEET OPRO, the world’s leading STREET provider of mouthguards Up & Running have opened are one of 200 organisations the doors of its new flagship nationally to be recognised store in Fleet Street, London. by winning the Queen’s Award The former Jones The for Enterprise: Innovation, Bootmakers store has been the most prestigious transformed into a mecca business award in the UK, for runners with leading recognising and celebrating running brands being offered business excellence. the spotlight at this city Awarded to businesses for centre store. outstanding achievement across four fields, international While Up & Running has trade, innovation, sustainable been around for over a quarter development and promoting copy. More importantly though, years, now representing a high to produce pioneering products of a century the company opportunity through social the innovation behind the product proportion of the company’s and this award perfectly is keen to stay true to its mobility, specifically OPRO has allowed OPRO to position it as total sales. represents that.” Yorkshire roots and will be have been awarded the accolade the only self-fit mouthguard out As a company proud of As a company, OPRO are offering the best customer for the innovation behind their there that offers an instant fit, with their British heritage, with now the mouthguard partner service, the best choice Snap-Fit mouthguard. no boiling or moulding required in headquarters in Hemel Hempstead, of hundreds of teams and of products and the same As a product that is protected order to fit the users mouth. Hertfordshire, they will receive associations across the globe enthusiasm for all runners. by granted patent and registered Also CE certified, as a result, their award during a royal reception including England Rugby, New Digital gait analysis will design, it is unique, and the sales of the innovative product this summer at their offices. Zealand Rugby, Australia Rugby, be offered with every shoe company believe impossible to have doubled over the last two The Lord-Lieutenant of the Ultimate Fighting Championship fitting to make sure you’re County, Her Majesty the Queen’s (UFC), USA Taekwondo, Great training in the right shoes and local representative, will present Britain Taekwondo, Wrestling a specialist bra fitting expert them with a trophy and OPRO will Canada Lutte, Irish Hockey and will be in store. Products from New ‘Inspired By’ range also be granted with permission to Great Britain Hockey to name the best running brands such use the esteemed Queen’s award a few. as ON, Asics, Brooks, Saucony emblem for the next five years. Allen added: “We’ve no doubt and Mizuno will be filling the launched by British David Allen, OPRO CEO, said: that this accolade will only help us shelves, and a wide range of “We are honoured and proud to to continue to grow our presence technical running clothing Rowing and Mizuno receive this award in recognition across the world of sport, as we as well as electronics and of all the hard work that goes strive to drive participation levels accessories will be available. British Rowing has unveiled a new collection of official sports on behind the scenes across the and foster safe sport by making Store manager, George clothing – the ‘Inspired By’ range – designed and produced by business. As a company, we our mouthguards truly accessible Russell, who has transferred Mizuno, Official Sportswear Partner of British Rowing. pride ourselves on leading the way to all.” Inspired by the famous red, white and blue hoops of the GB Rowing from the company’s Team’s World Championship kit, the new, contemporary range offers Nottingham branch to take up fans of the team the opportunity to show their support through clothing the manager’s post, said: “In designed specifically with them in mind. this exciting new location in the The unique geometric design features across the entire collection of beating heart of our country’s products. The full range includes track tops, leggings, gilets, hoodies, capital we hope to bring the polo shirts, t-shirts and rowing all-in-ones, with all clothing available in warmth of our Yorkshire both men’s and women’s fits. heritage and combine it with As with all British Rowing official retailing, all proceeds from sales of an exciting city edge. the ‘Inspired By’ range will be invested back into the sport. “Look out for events and runs Kenny Baillie, British Rowing director of partnerships and around a city that never sleeps, communications, said: “We are delighted to launch the new ‘Inspired and count on our passionate By’ range with Mizuno, widening our offer to the rowing community team for running advice and and fans of the GB Rowing Team. This range offers the perfect chat. Fleet Street may not opportunity for supporters to show their colours and get behind the have a demon barber any more, Team as it enters an important summer of racing in the build-up to the but it does now have a razor- Tokyo 2020 Olympic and Paralympic Games.” sharp shop with cutting edge This expansion of British Rowing’s apparel offering also sees the running essentials.” opening of a new retail channel, with the ‘Inspired By’ range being Voted the best national stocked additionally by DW Sports alongside the existing Mizuno running retailer for two years replica range. This new retail channel will help to bring official British running, Up & Running is Rowing merchandise to more people. Charles Birch Ltd take over excited to be increasing its Lee Pinnington, group marketing director for DW Fitness First, footprint in the capital and will said: “We are proud to support British Rowing by retailing their new UK and Ireland distribution soon be starting its own Social ‘Inspired by’ collection of official clothing at DWSports.com. As part of Run Group, leading runners of our on-going work with British Rowing we aspire to encourage more of SmellWell all abilities on 5k group runs people to get involved in rowing as a fantastic sport to try both on the and helping to strengthen the water and in the gym.” Charles Birch have added Chris Wilson, Charles Birch local running community. SmellWell to their sports Managing Director, said: “We are care range. delighted to be working alongside SmellWell is a freshener insert SmellWell, as with Vibram that absorbs moisture preventing and Bama, this is a high quality the growth of bacteria, completely European brand, owned and run by eliminating the problem of bad great people who will deliver great odour and leaving a pleasant long results for our customers.” lasting scent. SmellWell sits alongside the Made from a special formula Bama Sneaker Care range of containing activated bamboo products that Charles Birch charcoal, SmellWell is ideal for launched successfully in 2018. smelly shoes, kit bags, helmets and Charles Birch are, of course, better boxing gloves to name a few. It lasts known as Vibram UK - the home of for a minimum of six months. Vibram FiveFingers.

www.sports-insight.co.uk The National Running Show is a utopia for runners, no matter how far or fast you go.

Exhibitors already confirmed

Speakers already confirmed

Linford Christie Sally Gunnell Kriss Akabusi Dean Karnazes Susie Chan Iwan Thomas

Discover Improve the latest kit, tech, nutrition and races from your running technique by meeting running over 250 exhibitors, including the big brands experts and getting involved in one of our 20 you love and the smaller brands you won’t interactive feature areas all under one roof. meet anywhere else.

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nationalrunningshow NEWS 11 CrossClimb combines UP & Boutique fitness studio cardio and strength training RUNNING targets over 60s WINS AT THE The owners of a new boutique fitness studio in Bath have asked 2019 RUNNING zynk Design to create an interior that broadens the appeal of HiiT training to the over 60s. AWARDS The new 2,500 sq ft Class studio, located in Bath’s prestigious new Riverside development, comprises two studios; one delivering Yoga and Up & Running took top spot bodyweight Flow classes and the other delivering Turn & Burn: HiiT in two intensely competitive training workouts that incorporate air bikes. By delivering two different categories at the 2019 exercise themes, owner Rob Suchet hopes members will also adopt a Running Awards. broader approach to fitness. While Up & Running Class is the extension of Health, a successful personal training and has been around for over nutrition business that operates from a separate location in Bath. a quarter of a century the Besides attracting new members, Class will also provide Health company is keen to stay true customers with an opportunity to supplement their one-to-one personal training with the benefits of group exercise. to its customer service roots Stavros Theodoulou, managing director of zynk, said: “The boutique and found itself shortlisted fitness market is very buoyant, but its clientele is traditionally a much in three hotly contested younger market with an interior design that creates an intense atmosphere. categories Best National Class will have a very different feel to it, with an emphasis placed on bright, Retailer, Best Customer open-plan spaces that create a warm and relaxed welcome.” Service and Best Rob Suchet, Director of Health Bath Ltd, said: “We have wanted to Online Retailer create an extension to our Health personal training business for some Up & Running has always time and see Class as a natural evolution of this.” endeavoured to offer the best “Our personal training offering is very effective, but we realise the customer service, cost can be prohibitive for some people. Class enables us to deliver while selling the best choice exercise to more people, especially the older generation who want to get of products and delivering it more active but may find existing fitness offerings intimidating.” Pulse Fitness has launched fitness levels. to one key person; the CrossClimb, the first ever Inclusive of Pulse Fitness’ latest The UK Runner. So, when cross-trainer / incline stepper technology, users can track their it was shortlisted, Up & hybrid machine. workouts through PulseMove and Running felt that it would be Combining cardio and strength are also able to stay connected via proud whatever the outcome, training, and built-to-last with the social media and watch TV whilst after all it is part of a vast and ultimate in British engineering, working out. diverse running community the CrossClimb has been designed Richard Sheen, commercial that covers a wide landscape to maximise lower body muscular sales director for Pulse Fitness, of commercial said: “At Pulse Fitness we are engagement. The machine helps powerhouse brands. to burn more calories than a passionate about creating versatile Up & Running picked traditional cross-trainer and has and high performing fitness up Gold for Best National conditioning benefits equivalent to machines that will appeal to a wide Retailer and Best exercising on a treadmill. variety of fitness levels from the Customer Service. The CrossClimb builds deconditioned to the elite.” Jonathan Midwood, Up & cardiovascular fitness and “The CrossClimb combines the muscular strength as users very best of cardiovascular training Running general manager, work against the resistance. The alongside resistance exercise, who has been part of the machine requires a larger range of providing users with an all-round company for 21 years, said: lower body motion than a typical workout. The CrossClimb is “I am so, so proud of the team cross trainer recruiting more perfect for both those new to for achieving this. These muscle and increasing calories exercise as it feels easier than other awards are for every single burned. It also supports minimal equipment while offering greater person at Up & Running and impact to the lower body, reducing benefits as well as those looking they undeniably deserve it. pressure on the knees, hips and to strength train without putting I am also privileged to be ankles, making it accessible for all additional strain on the joints.” part of a family-run business whose dedication and hard work has been recognised.” “Having now been voted Under Armour announces Turf Games partnership the best national running Under Armour has announced tasked two London fitness trainers to help them prepare, recover and takes part in Turf Games is there retailer for the last three a partnership with leading to find the best local talent to join ultimately perform to the best of to test their fitness, endurance and consecutive years, we are functional fitness competition them at the Under Armour Turf their ability at the Under Armour willpower at one of the toughest proud to retain that Turf Games. Games 2019 on June 14-15, at Turf Games 2019. This will include fitness events in the UK and Under category, but for us now to The deal will see Turf Games Rosslyn Park RFC. Successful the newly launched UA RUSH Armour’s support will undoubtedly be recognised for our Summer Festival rebranded as the trialists will represent one of performance gear, made with help them push beyond any limit.” customer service is fantastic. Under Armour Turf Games 2019, two Under Armour teams being responsive textiles scientifically Under Armour continues to grow, Up & Running was started with the fitness brand also serving entered, captained by Nik Naidoo designed to enhance performance partnering with top athletes, clubs by Gillian, our founder, and as lead sponsor for all other Turf and Lyanne “Tig” Hodson. when worn at the time of sweat. and national bodies to help make it’s what she set out to do, Games events in 2019, and technical Chosen competitors will be Andrew Manteit, founder and athletes better. Some of the brand’s every single day all those apparel supplier to all event staff. given elite-level training by the director of Turf Games, said: “Under strategic partnerships include World years ago. So, thank you to The first Turf Games event took captains and will also be kitted out Armour are the ideal partner for Heavyweight Boxing Champion, everyone who voted and place in September 2017 with in the latest innovative UA gear Turf Games in 2019. Everyone who Anthony Joshua and double Olympic thank you to the running just 30 male participants taking Gold Medallists, Teddy Riner (Judo, community for allowing us part, but has grown to include France), Jade Jones (Taekwondo, to be part of your family.” four UK events annually featuring Great Britain), and Marcel Hirscher hundreds of athletes – with a 50/50 (Alpine Skiing, Austria). male female split – as well as two The brand also has partnerships international competitions in the in football with internationals, USA and Australia. Memphis Depay, Trent Alexander- Over 900 contestants will Arnold and Granit Xhaka, and compete at the Under Armour Turf clubs, Southampton FC, Lokomotiv Games 2019 with more than 3,000 Moscow, St Pauli and AZ Alkmaar, spectators in attendance. Designed as well as in rugby with the Welsh to mirror the camaraderie of team Rugby Union, ASM Clermont sport but in a fitness environment, Auvergne and Wasps Rugby. each workout is structured to ensure For more information about the team work is rewarded above all else. Under Armour Turf Games, please As part of the launch UA have head to https://turfgames.com/

www.sports-insight.co.uk 12 STRI RECEIVES DOUBLE AWARD Customisation is key FROM ALCI STRI Group, the world’s as PureGym expand leading sports surface The PureGym difference can accessories across all our new and provider, has received two now be seen in their investment existing gyms. Jordan’s product accolades at the prestigious in Jordan Fitness free weights, innovation and quality, attention Association of Landscape which is part of a new contract to detail and competitive pricing Contractors of Ireland to support their expansion makes them a perfect long-term Awards (ALCI), which plans over the next three years. partner for our business.” celebrate exceptional With the ability to fully customise Now with 250 gyms across the UK, landscape projects. Jordan Dumbbells, Barbells, and an expansion plan of a further STRI beat fierce Studio Barbell Plates and Olympic 250 gyms over the course of the position, alongside PureGym, as a premium look and feel whilst competition to claim the Competition Plates, PureGym contract, PureGym will benefit from a fitness provider able to offer enriching a sense of belonging overall winner in the Sports have chosen to brand their entire Jordan’s new five-year warranty on great value without compromising within their fitness community.” ground category for design free weight collection, enhancing their Urethane free weights, a unique on quality. PureGym is revolutionising and consultancy at Craven their friendly, supportive values offering from them. Zak Pitt, MD of Jordan Fitness, fitness, offering extremely great Cottage Stadium, home of and epitomise their ‘Everybody Jordan Fitness have always said: “Our attention to detail, value memberships to inspire a Premier League side Fulham Welcome’ message. been known as a leading supplier when it comes to customisation healthy nation. Joining forces Football Club, alongside Richard Annetts, Model and of commercial functional fitness is what gives us the edge. Offering with Jordan Fitness means landscape contractor Clive Equipment Manager at PureGym, equipment. With their new focus PureGym the option to enhance PureGym can rely on a Richardson Ltd. (CRL). said: “Through a rigorous tender on their premium yet still very their brand by adding their logo and trustworthy, reliable partner that STRI and CRL were further process conducted during 2018, affordable free weights, which brand colours to their Dumbbells, matches their own vision and honoured by a Special Jordan stood out as the clear includes a new Ignite V2 Urethane Barbells and Competition Plates passion for delivering quality yet Award for Design and Build front runner to supply fitness Dumbbell - Jordan cement their as well as Studio Barbells, provides great value fitness experiences. Excellence, with STRI senior consultant James Westwood receiving particular mention Speedo launches its new from the judges for his design PLAE establishes and project managing the build process on a elite swimwear powered challenging site. commanding presence James said: “We are by HeiQ technology thrilled to have been in United Kingdom HeiQ has partnered with Speedo on their new Fastskin line of suits. recognised for our Founded in 1914, Speedo, the world’s leading swimwear brand, has a consultancy and design long heritage and dominance in competitive swimming. services during the Competitive swimmers are always looking to break their own reconstruction of personal records, as well as beating their competitors. In order to Fulham’s pitch.” win, swimmers need to create the least resistance possible to obtain “Craven Cottage is a small, maximum speed in the water. compact stadium with limited Speedo’s newest and most advanced Fastskin range does just that. access to the site. However, Carlo Centonze, HeiQ CEO, said: “We are proud to combine our in-depth working alongside CRL, we knowledge in textiles with Speedo’s expertise in swimwear to develop a overcame these issues and differentiating innovation. This is the outcome of the close collaboration successfully removed the between Speedo and HeiQ’s research hubs in Australia and Switzerland.” existing Fibrelastic pitch Speedo’s LZR Pure Intent features a unique triple-fabric construction and installed a state-of- designed to enhance compression and flexibility. To reduce drag, Speedo the-art stitched hybrid turf and HeiQ developed a shark skin-inspired fabric technology. reinforcement system.” This combination creates pure speed for the sprinter, in what is “Such was the success of Speedo’s smartest suit to date. Speedo’s LZR Pure Valor is designed the pitch reconstruction; we to be light and flexible to allow the racer to increase their power and were also able to recycle the reduce drag through streamlining. heating pipes which usually The fabric was co-developed with HeiQ to give the racer a greater end up at landfill. We are To meet growing demand were Jeremy Sheppard, from range of motion and core stability to help swimmers feel lifted in the very proud of what has been and expand its international the Canadian Sports Institute water and stay strong into the finishes. achieved, and it is fantastic to footprint, PLAE has established Pacific, speaking about concepts Rebecca Bennett, materials specialist at Speedo, said: “With almost have been honoured twice by a new division in the United in vertical jump; Liam Hennessey, two decades of improvements in our Fastskin technology, we are the ALCI.” Kingdom, PLAE Europa. from Setanta College, discussing excited to partner with HeiQ to give our racers the ultimate advantage Located in London and led by the creation and evolution of Irish with drag reduction technology to improve their speed. We’ve worked Jake Saunders, director of UK rugby player development; and very closely with our athletes and taken all their feedback on board to sales, the new office will represent Fergus Connolly, highlighting help them get the suit they need to perform at their absolute best.” PLAE throughout Europe. performance leadership. The international division Also at Loughborough currently has a business manager, University, PLAE has just operations director, estimator, two completed equipping the project managers and three sales Powerbase facility with 750 square directors operating direct in regions meters of its performance flooring, outside of the United States. including Achieve 18mm with Shane Goooneratne, vice 15 inlaid platforms with water president of international business jet logos, two sections of Attack at PLAE, said: “With the continued turf and a three-lane track using success of PLAE’s Australia Ignite. After extensive product division, we could see that the UK research and testing, university was an opportunity to build on the staff chose PLAE to deliver the best foundations of our brand as a global experience to its elite athletes and presence by operating direct and squads, international professional providing our customers with a athletes who train there and the local team.” entire student body. To kick off the launch of the new In addition, the University of division, PLAE hosted a Lab for South Wales in Cardiff recently strength and conditioning coaches selected PLAE for its training at Loughborough University. Ben centre, including 200 square Rosenblatt and Martin Evans meters of Achieve 18mm, with 12 from the English FA presented inlaid platforms. Elite athletes, an international perspective on professional international teams, physical preparation in football. students and staff utilize the Also on the full-day agenda premium facility.

@SportsInsightUK   

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   14 2pure appoint new account manager As part of 2pure's growth Cycles stores in London. industry-leading brands. Having strategy they have appointed Antonin Osmik said: “As a rider spent a couple of weeks within a new South East Territory and lover of the outdoors I am 2pure it quickly became apparent account manager. thrilled to be joining 2pure as sales how much each brand is engrained Antonin Osmik joins 2pure from account manager for the South within the 2pure DNA and just how SealSkinz as an account manager East of England. I am looking important a role every dealer plays. but has also benefited from forward to working alongside the I look forward to meeting with working in several busy Evans 2pure team and some very exciting dealers and growing the business in the South East.” Shock Absorber awarded Oliver Coxhead, 2pure sales director, said: “We were all gold and silver at the immediately impressed by Antonin's professionalism, 2019 Running Awards dedication to the independent cycle dealer network and his Shock Absorber has taken home two awards at the 2019 infectious sense of fun. We are sure Running Awards. you will find the same! In another record year, the brand achieved both the gold and silver “2018 was a year where we titles in the Best Sports Bra category. experienced 40 per cent growth Heather Nogueira, head of marketing at Hanes Brands, said: “We’re in our independent business. delighted to have been awarded the top two sports bra prizes at the This was achieved by a period 2019 Running Awards for both our Ultimate Run Bra and Active Multi of planned investment in people Sports Support styles. To have won the gold award for five consecutive and our internal re-structure. In years truly is an honour.” Antonin we increase our ability to Olivia Capalléra, senior product manager at Shock Absorber, added: “We work with retailers to deliver our created the Ultimate Run Bra with runners in mind, so to continuously be brands to market. 2pure now has recognised in such a way by the running community is absolutely fantastic. the strongest team in cycle than “All Shock Absorber products are developed in line with extensive it's ever had, with full territory research in partnership with The University of Portsmouth to ensure coverage, internal sales team and irreversible damage to the breasts when exercising is prevented. We are a dedicated channel manager continuing to innovate, ensuring our product line is even more effective supporting their work.” for runners and hope to build on this year’s success in 2020.”

www.sports-insight.co.uk MORE THAN JUST MOUTHGUARDS

SUPPORTER COMPRESSION & CUP SHORTS & CUP 16 Alexander Björk celebrates 3d leisure restructures ten in a row with Galvin Green its Board of Directors European Tour star Alexander won his maiden European Tour both parties well as he climbed the Paul Ramsay has been Björk has committed himself title last year in China, has worn world rankings in recent years. appointed Managing Director of 3d leisure to wearing Galvin Green high the market-leading Galvin Green Alexander said: “I’m really limited, replacing performance golf clothing for brand of clothing ever since he pleased to sign with Galvin Green Mark Bremner. the tenth consecutive season turned professional back in 2009. once again as the garments look Mark will be taking on to help boost his prospects of Born in the same Swedish city great and I always feel they give the role of Chairman of winning more tournaments of Växjö as the brand’s HQ, Björk me an advantage when playing the company and will around the world. has agreed an extension of the in different temperatures and continue to chair the Board The 28-year-old Swede, who special partnership that served weather conditions on Tour.” of Directors. Christian Nilsson, CEO of Galvin Paul has been with 3d for Green, added: “We’re so pleased 25 years, starting as a Gym that Alexander has decided to Instructor. He has worked continue to wear our clothing on his way through the ranks Tour and very proud of him as the from Club Manager to ‘home town’ player doing so well on Regional Manager then to the world stage.” Operations Director. Björk was scheduled to defend Paul’s commitment and his Volvo China Open title at The loyalty to the company has Tradition golf course at Wolong been unwavering over his Valley, Chengdu, in May this year time and he is to be warmly Last April, he carded a final congratulated on this appointment. Mark Bremner, Chairman of 3d leisure, said: “I am really pleased round 65 to emerge from a six-way for Paul. He has been with 3d leisure for a long time, starting at the tie at the top of the leaderboard, shop floor in one of our initial contracts and developing his skills and having made four birdies on the knowledge working with clients across all our sectors and developing back nine, including two over the and leading our Regional and Central Support Teams." last four holes at the Topwin Golf & “His work ethic and capacity for work is legendary and the growth Country Club in Beijing. of the company to now a 100 sites under management is largely due to Last season, he also finished Paul's leadership.” second at the British Masters 3d leisure has been successful recently in winning several new at Walton Heath and tied-second at contracts in both the hospitality and corporate sectors. As a result of both the UBS Kong Kong Open and 3d’s growth, the company have also added to its Regional Management the Trophèe Hassan II event Team and Central Support Team. This includes the appointment of in Morocco. Paul Dickinson and Dan Glue as Operations Directors.

www.sports-insight.co.uk INTERVIEW 17

HELPING TO PUT YOUR BEST FOOT FORWARD Former England and Essex cricketer, Ronnie Irani talks to Mark Hayhurst about the next step in his career – co-founding OrthoSole

and Martin became friends, – reduce the amount of stress that’s on their feet all day. That could sandals offer the same unique Ronnie shared his vision of an placed on feet during exercise. be Warburtons bread, Coca-Cola, support system as their other orthotic insole that could be used As there’s no one-size-fits- Greggs the Bakers and DHL. My products, packed into a cool, universally to help as many people all solution when it comes to insoles allow them to customise comfortable shell with a non-slip as possible – at a fraction of the cost sports orthotics, each pair of what is right and comfortable design for a secure fit. There are of a custom orthotic. Inspiration insoles comes with a range of to them and that's the key to five different ranges containing a struck, and Martin found a solution. light, medium and firm pads. It our invention.” total of 16 different designs for men However, as Martin was extremely is possible to experiment with When worn in the bottom of and women. busy with his own practice and varying levels of support in shoes or boots, the customisable Ronnie said: “The key to a long list of clients, he couldn’t different areas of the arch and heel insoles actively work to prevent: the insoles is the arch and the invest the time and resources into until a combination that feels 100 • Generalised pain in the arch and metatarsal, and there is really high such a big project. per cent comfortable is found. heel of the foot from intense or shock absorption in the materials. hen a sporting career Ronnie stepped in along with Alongside the patented prolonged exercise We do our own manufacturing, comes to an end what his business partners in the USA metatarsal support system, they’ve • Foot fatigue from overuse we have two factories in the Far do you do next? That's to take the reins and enlisted also added a 3mm layer of impact- • Excessive pronation, otherwise East but they only finish for me. I Wa question that Ronnie Irani the support of one of the best absorbing PORON to both the known as flat feet source all the materials, so I have answered with vigour. biomechanics teams in the world at footbed and the heel chassis of • Supination, the inwards rolling of quality control and can save on The former England and Essex the time in Portland, Oregon – and every insole. This medical-grade the feet during movement margin. We now export globally. all-rounder, who scored over so work began on developing the material provides extra relief • Uneven weight distribution I've got distribution companies in 20,000 runs and took more than OrthoSole products. at various pressure points, and • Uneven ankle alignment the Middle East, Europe and in the 650 wickets in his first class Ronnie said: “I used to get because it’s heat-sensitive, it • Plantar fasciitis USA. It's gone really well. career, came up with an innovative expensive insoles made for me in warms to the shape of your foot • Achilles tendonitis “I love it. I've played cricket for idea – OrthoSole. Germany – they made a massive during use to cushion and stabilise • Shin splints England, I've done national radio, The insole's system of difference to everyday life and your feet even further. • Circulation issues in the feet and that was wonderful. But this removal support options gives a not just my game. I wanted to What’s more, the unique fabric The insoles don’t just protect is the best job I have had in my customisable support combination invent one that everyone could used to create the inserts will arches and heels from harsh life. Playing cricket and being a to completely change the insole to afford. I wanted to help people that keep feet cool and dry, even when impact – they also work discreetly professional sportsman is only a match the foot, body and lifestyle. wouldn't necessarily spend five – training extra hard. to improve foot positioning and steppingstone as to what you're Inserting a pair of OrthoSole’s six hundred euros a pair, because Ronnie added: “I was the man stabilise ankle joints, which in turn going to do with the rest of your orthotic insoles into footwear that's how much they used to cost who was directing traffic when it reduces the amount of pressure life. It was wonderful at the time is proven to ease heel impact, me. I wanted to invent a bespoke comes to design, invention and placed on not only lower limbs, but but it's the real world and you must relieve key pressure points during insole that everybody could afford, ideas. Now we supply outdoor also on knees and the lower back. absorb that and love every moment movement, reducing the likelihood at £30-£40, and that's what we retailers Blacks and Milletts, But the insoles aren’t just of it. But what I am doing now, I of foot fatigue and combating the have done.” physios, podiatrists. suitable for trainers, hiking boots own my own products, have two onset of painful sports-related The insoles have been designed “One of the biggest uptakes for and other heavy-duty sports shoes. factories in the Far East, and I get conditions, such as plantar fasciitis to help improve the fit and support us is from firms who care about the OrthoSole have introduced a range to travel with my job. It's the best and Achilles tendonitis. of existing sports shoes with the wellbeing and health and safety of of lightweight yet highly supportive job I have ever had.” When playing professional help of a series of interchangeable their staff. orthotic sandals that are perfect for For more information on the cricket, Ronnie travelled to metatarsal pads. These arch pieces I supply some of the biggest fashion-forward swimmers. wide range of orthotic insoles now Germany to visit top podiatrist – which can be quickly and easily corporate companies in the world, Made from tough yet breathable available from OrthoSole, visit Martin Trautmann. As Ronnie added to the bottom of each insole who look after their staff who are EVA, the fully adjustable orthotic https://www.orthosole.com/ “ I wanted to invent a bespoke insole that everybody could afford, at £30-£40, and that's what we have done. ” www.sports-insight.co.uk 18 FITNESS

WHAT'S NEEDED FOR A PT BUSINESS TO THRIVE? Anthony Franklin, founder and CEO at booking management platform fibodo, looks at the PT skills gap and how the next generation can be empowered to sustainably grow their business

found that around 6,500 PTs are base. Platforms such as Facebook hand, is a tool that integrates with people who have already succeeded currently working in the profession advertising, which can be highly accounting platforms to provide in this space before. Trainers should without having been taught targeted, enable trainers to access users with both current cash-flow make the most of these resources by practical business skills. prospective customers that may data and forecasting. Therefore, reading books, listening to podcasts Until this changes, the industry otherwise have been out of reach. entrepreneurs that adopt this and absorbing as much information will continue to lose great But knowing how to get the most software no longer need to waste from these platforms as possible. professionals who cannot make out of these complex tools takes their time managing this often The Institute of Personal Trainers ends meet in the real-world. training. Best practice is also in complex aspect of a business. is useful in this respect, providing a So, how can we address this constant flux. Tech platforms are library of both fitness and business- skills and knowledge gap? continually updated with new ENROL ONTO A BUSINESS related tips. Topics include how features and settings, so it’s vital COURSE: There are numerous to streamline a business and how The importance of that PTs keep up-to-date with best courses available that teach to find the right balance between s it stands, there are over business skills practice. However, without a base students a range of practical skills instructing and administrative tasks. 26,000 registered personal What some newly-qualified of core skills, they are likely to find that can be easily applied to a trainers (PTs) across the personal trainers may not realise is it difficult and will miss out on time-based business. Each will The next generation UK,A 80 per cent of whom work on a that they are in charge of everything opportunities as a result. differ slightly in terms of content of PTs freelance basis. - from managing bookings and and pricing, so it is important to With the sports and fitness sector Just as in other industries, marketing their services, to So, how can PTs shop around and find one that amongst the fastest-growing freelancing is an increasingly processing finances. All of these develop their business works best for each individual. freelance occupations over the last appealing option for PTs, as it tasks require a degree of business skills and harness them E-learning courses, such as ten years, seeing a 103 per cent enables flexible working and the ‘know how’ and without such skills, effectively? Future Learn’s free ‘Fundamental growth since 2009, the number ability to ‘be your own boss’. they are likely to struggle. UTILISE TECH TOOLS: Many Business’ courses, are helpful as of freelance personal trainers But success as an independent New research supports this, platforms exist which attempt users can access learning materials across the UK is likely to continue personal trainer is about more finding that one of the main to drive client sales for PTs, but anywhere at any time. This means increasing year-on-year. than just core fitness knowledge. reasons freelance personal trainers a number of new platforms have business owners can organise However, our research shows To really make a difference, fitness fail is because of their lack of become available which help the studying around their schedule and that many PTs are underprepared professionals need a range of aptitude for business. business-owner effectively handle minimise disruption to the day- when starting out. As a result, there business skills to engage clients, To avoid a similar fate, it is their admin too. These often help to-day running of their business. needs to be a greater emphasis on drive growth and boost their imperative that PTs develop manage client bookings, process Another option is fibodo’s ‘Grow educating PTs on how to marry bottom line. essential business skills, which payments and develop social media Your Business’ course, which business skills with their finely- This is of particular importance may not have been an integral part strategies. fibodo, for example, has focuses on teaching and inspiring tuned fitness knowledge. in today’s increasingly crowded of their PT accreditation. This will been developed specifically for those who want to sell time- This will enable them to make the marketplace, in which fitness help to ensure that all aspects of time-based businesses to allow based services on best business best use of their time – for the sake professionals must constantly find their fitness business will function PTs to manage a variety of tasks – practice, as well as how to operate of their businesses and their clients’ ways to differentiate themselves as efficiently as possible. from client bookings to marketing effectively online and develop ambitions. In turn, the sector will from competitors. Honing marketing skills, for opportunities. As a result, the successful careers. be able to thrive, the number of However, there has long been a example, such as how to promote a software helps the PT to increase successful PTs will be maximised, lack of meaningful teaching on how business correctly via social media, bookings, reduce cancellations RESEARCH, RESEARCH AND it will get more people active and to run a profitable fitness business. provides PTs with a simple and and admin time, and reach new RESEARCH SOME MORE: There is make way for a new generation of Our recent research, for example, effective way to boost their client audiences. PlanGuru, on the other a wealth of knowledge published by business-savvy trainers.

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Available in Extra-Sticky (H2O) BLACK BEIGE GREEN ELECTRIC BLUE NAVY BLUE PURPLE PINK RED LIGHT BROWN BLACK LOGO RED LOGO TIGER GREEN CAMO UNION JACK COW PINK ARGYLE PINK CAMO TATTOO BLACK SKULL BLUE ARGYLE MUER LOCALS ONLY PINK SKULL BIOHAZARD PINK LOGO “Kinesiology tape engineered to meet the OTHER GREAT PRODUCTS FROM ROCKTAPE performance demands of endurance athletes.” ROCKBALLS BLISTER KITS ROCKSAUCE PROTECTIVE GEAR AVAILABLE ROCKBAND FLEX COLORS AND BLACK BEIGE LIME GREEN GREEN ELECTRIC BLUE NAVY BLUE PURPLE PINK PATTERNS Colors marked with a are also available in H2O. RED ORANGE BLACK LOGO RED LOGO TIGER GREEN CAMO STARS’N’STRIPES Colors marked with a are also available in RockTapeRx. COW PINK ARGYLE PINK CAMO TATTOO BLACK SKULL BLUE ARGYLE LIGHT BROWN

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Sports Insight Ad.indd 1 07/12/2018 17:02 20

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Ultimate Nothing in, on or Enertor insoles HEX Leg Sleeve Ideal for basketball and all contact sports the Performance Gel over your ears range McDavid HEX leg sleeve features 9mm of While bone conduction transducers deliver With up to 44 per cent shock absorption and flexible Hex Technology. This is combined Comfort music through cheekbone, your ears are up to 90 per cent of people benefiting from Ultimate Performance Medical has with Hdc moisture management, and comes open and free and allows you to hear reduced pain and injury, make sure your introduced a Gel Heel Pad and Gel Heel in an extended length to prevent abrasions the world around you at the same time. customers are aware of this growing and & Arch Insole, both key products in the and scratches. Available in Black, White, Red AfterShokz is the only Official Headphone game changing category and brand. treatment of foot complaints such as heel and Blue. Machine washable. chosen by England Athletics since the spurs and plantar fasciitis. Another step open ear design allows hearing both music towards all your sports injury relief products and traffic. in one order.

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Odlo Cooling Stories Flavour Fusion Mac in a Sac Packable Blade 5 Dual Core Odlo develops running gear that keeps The Blade 5 Dual Core represents the runners fresh and provides them with Fruit-punch Performance pinnacle of dartboard technology and Already renowned for its superior fit and With Mac in a Sac you can stock packable an easygoing look at the same time – and innovation. Exclusive dual-core technology protection Shock Doctor have taken the best performance outerwear in your retail space clothing that feels good automatically achieves lower compression at the outer selling Gel Max and infused with Flavour with ease. The brand, already known for its increases performance and motivation. core, increasing point penetration, whilst Fusion technology. Athletes can now quality packable outwear offers an extremely For the Spring/Summer 2019 Collection, higher compression at the inner core stay game fresh all season long and enjoy popular product range to retail with Odlo builds upon their highest performance increases resistance below the surface awesome flavours every time they play. RRP attractive mark-ups and one of the most cooling technology with Ceramicool 2.0. for improved durability. £16.99. Multiple flavours available. functional POS display stands in outdoor #ChooseBlade retail. Become a stockist today. Stock packable performance outerwear with ease.

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@SportsInsightUK 21 sports insight selects Neothotics Full Length Insoles Full Length Insoles are Unisex and each insole has cut points allowing reshaping to the desired size. The insoles are ergonomically designed to help with heel and arch pain. Constructed from a Premium Grade Silicone for shock absorption and cushioning, it features an embedded Hexagonal Tech Mesh that strengthens the insole for maximum support and protection. 01423 507 309 [email protected] www.neo-g.co.uk

Vibram FiveFingers New Twin Skins Boost your recovery 1000 Mile Run Hilly has redesigned and developed it most Want a boost in your recovery? Tired of V-Alpha loved sock for 2020. Launching in the new suffering with delay onset muscle soreness? Anklet V-Alpha is a minimalist “barefoot feel” Super soft single layer running sock from year the Twin Skin keeps all the technical The IR50 range from KYMIRA Sport offers running/training tool. The flexible 3.0mm the 1000 Mile stable. Try saying that when and performance benefits every wearer loves increased blood circulation, faster removal rubber outsole made from Megagrip you’re clocking up the miles! Sold in a great but now has an amazing step-in feel. It’s of lactic acid and pain relief. Letting you compound gives both grip and durability in value twin pack, these socks offer padded super-soft and has an improved fit that takes train harder and longer knowing recovery is wet and dry conditions on all terrains. The strike zones and Achilles protection along blister prevention to luxurious standards. no longer an issue. wool/polyester upper provides great comfort with a supportive ankle structure, resulting and climate control – and comes in three in an incredibly comfortable and high great colours. Lightweight, barefoot feel, grip performing running sock built particularly and comfort. for the demands of road running and racing.

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Fusion_X.3D Flat Re-invert. Revive. Saucony Switchback SmellWell this Cut Basic Run. ISO summer Fusion_X.3D is the second generation to 50 years ago, Dr. Ron Hill was obsessed with Dial-in, log out. The new Switchback A must for all sports footwear retailers the highly successful Fusion X range. Super how things could be better. Ronhill's new ISO. Saucony have partnered with BOA this summer, SmellWell will remove the stylish 3D fully embossed design. Designed Revive series is the continuation of this Technology, to take their dial lacing nasty niffs from overworked shoes. These and tested by Professional Goalkeepers to story. Using eco-conscious, whisper light system and combine it with their ISOFIT small breathable pouches contain a secret not only look great but also to withstand the fabrics, they’ve defined new standards for construction to create a game-changing fit Swedish formula including bamboo charcoal intensity and vigour of daily training and all- split shorts, race vests, T-shirts and tights. experience that quickly and easily hugs your absorbing all moisture, killing the bacteria important match days. Book a SS20 presentation now. foot. The new Switchback ISO launches causing foot odour and leaving a pleasant March 2019. scent. Plus great packaging for easy display. Swedish Odour Kill, Shoe Fresh, Easy to Post.

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www.sports-insight.co.uk 22 sports insight selects Elevation Series Treadmill The premium Elevation Series Treadmill combines the comfort of FlexDeck technology with enhanced user engagement. A variety of intuitive console choices provide entertainment, workout tracking and detailed product use information. 01353 666017 [email protected] www.lifefitness.co.uk

New Torin 4.0 Arena Powerfin Fit Personalising Hydrate on the go The Torin PLUSH 4.0 has a new Quantic These compact and lightweight to carry, The Camelbak Octane 16x hydration pack midsole which is softer and more responsive, comfortable and easy to wear fins are outdoor wear (3L reservoir) has 16 litres of room for with a full blown rubber outsole adding perfect for power workouts in the pool and Providing customisation services with cargo, this high-capacity pack is perfect for more flexibility and a wider heel base for excellent for exploring the sea. Very soft Brother Embroidery Machines allows extra-long runs, fast-packing and long days. more stability. The Torin 4.0 MESH has less rubber compound prevents cramps and an you to generate additional income for There are two stretch pockets on the front cushioning than the PLUSH with 26mm of adjustable heel strap allows for maximum your business from clubs and event of the harness, along with two more secure stack height with a mesh upper which makes ankle flexibility. Compact and lightweight. organisers. The Brother PR1050X and zippered pockets on the waistbelt. its lighter, more breathable and a faster feel. Suitable for snorkelling. PR655 are ideal for adding logos, names and numbers to tops, shorts, jumpers, bags and more.

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Work out or relax d3 Cohesive bandage Gola Active Vortex JuzoFlex Genu Xtra Comfyballs Women's Performance d3 Cohesive bandage 50mm x 9.0m sticks JuzoFlex Genu Xtra sets a new standard Hipster Blue is perfect if you’re working to itself, easily hand-torn, can be used on Pro for sports injury supports. Recommended Run relentlessly with the Gola Active out or relaxing at home. The Comfyballs joints or muscles for general use, and distributed by leading sports injury Vortex Pro. This men’s running trainer Performance series is for those who want to to protect primary dressings and is ideal physiotherapists and now the official features a breathable and lightweight open stay comfortable and stylish all year round. for compression to reduce swelling. supports partner of England Athletics, weave hexagon mesh upper. The rubber £16.90. Extensively used in football and is available Juzo are bringing the best to the UK sports print provides targeted support and no sew in 12 vibrant colour options. injury market. Unrivalled performance, comfort. Vortex Pro has been designed with functionality and comfort. a high density open cell in-sock for added rebound and shock absorption.

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@SportsInsightUK outdoorFRESH news stories & everything Outdoors!insightoutdoor-insight.co.uk

BERGHAUS DOUBLES INDOOR CLIMBING MERRELL & MIND SIZE OF TEAM P.27 ON THE UP P.25 PARTNER UP P.26

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ObI19_Anz_4-days-oEB_210x297_SportsInsight_E-GB.indd 1 09.05.19 13:03 OUTDOOR INSIGHT 25

INDOOR CLIMBING: FIVE TRENDS FOR THE FUTURE Lars Becker, from ISPO, examines climbing as a growth market and looks at exciting figures for marketing

ndoor climbing is a large undoubtedly prove this. In the the USA, 74 per cent of indoor impact on the future of indoor growth market, as internal USA, the number of newly-opened climbing offers provide a mix of climbing because many millions figures presented at ISPO climbing walls rose between six different activities. In addition to of viewers will see it on TV. Yet, IMunich 2019 for the first time and 13 per cent each year between the climbing wall, there are usually it will be decisive how the show is show. For the future marketing of 2010 and 2017. In France, they rose also fitness offers and courses as in presented,” said Aubel. climbing sport, interesting trends between six and 24 per cent per traditional studios. In France, on can be derived from these figures annum in the same period. But the the other hand, 68 per cent focus Marketing for Climbing - also because climbing will be biggest boom is in Germany, where on bouldering. Has to Change featured at the Olympic Games for the number rose each year by There is also the interesting The initial support of customers is the first time in 2020. between ten and 27 per cent. trend that climbing gyms are essential for the economic success Climbing is an established trend Aubel added: “Germany is the increasingly associated with of climbing gyms: “Around 60 sport which is practised by at least most dynamic market, but growth restaurants. “This seems to be a per cent come to the gyms only 500,000 people in Germany alone. will continue worldwide in the viable business model that could once and then never again. Non- The strong growth of the original coming years. There are still many endanger the traditional players in climbers feel insecure in the new outdoor sport in recent years has white spots when it comes to the future,” said Aubel. He cited an environment, especially when been driven primarily by indoor climbing. And the trend is clear: example from Bordeaux, where the they come with children. It is very climbing gyms and walls - in The more climbing walls there are, restaurant business contributed important to look after the new Germany there are now around 500. the more people will go climbing.” around 600,000 euros to the customers intensively and to bind Olivier Aubel, from the Sports 800,000 euros in total turnover, them, for example, through loyalty Science Institute of the University Climbing Departs making it possible to make the programs,” explained Aubel. of Lausanne, presented worldwide More and More from climbing offer economically viable. In addition, there is a need for figures on the increasingly Its Origin: Crazy Other new business models more effective pricing and easier popular sport and its international that the greatest growth potential include the above-mentioned access, as Christian Popien, one marketing at the premiere of the Destinations Wanted for indoor climbing lies in the offers from companies such as Clip Indoor climbing departs more and of the co-organisers of the Indoor Indoor Climbing Hub at ISPO cities far away from the mountains. N'Climb, with which climbing also more from its origins: this applies Climbing Hubs at ISPO Munich Munich 2019. “Crazy destinations such as reaches shopping centres, cinemas to both space and appearance of the explained: “When I go swimming The growth potential of the climbing gyms in empty old and restaurants. climbing gyms. Whereas in the past with my kids, I can buy a two-hour outdoor sport could therefore lie in factory buildings in industrial the walls in indoor climbing arenas ticket for 15 euros. When it comes new formats in regions ever further areas are the best. They attract Olympic Premiere were reproduced as naturally as to climbing, you usually only get away from the mountains. ISPO. many people who haven't had possible, today many suppliers are Could Bring Another day passes.” com has summarized its findings much to do with climbing so far.” moving further and further away Boom for Climbing Also the marketing strategy must in five themes and trends about the A precise geomarketing analysis from the original. Companies such Climbing will celebrate its Olympic change, as surveys show: According future of climbing. of the existing supply and demand as Clip N'Climb have developed premiere at the Tokyo Summer to the study, about 70 per cent of all is important. space-saving, artificial climbing Games in 2020. For women and new climbers are friends, partners Indoor Climbing: walls that can also be easily men, however, only one gold or family. It is precisely this target No Artificial Hype, installed in shopping centres. New Business Models medal will be awarded for the group that advertising must not but Real Growth “Other derived formats that are for Indoor Climbing combination of the individual only reach, but also successfully Indoor climbing is a trend sport - becoming increasingly popular Worldwide, there are different disciplines bouldering, lead and bind. Here, targeted new customer the figures compiled by Aubel from are Ninja Warrior or Parcours,” business models of how to design speed climbing. “The Olympics support and appropriate pricing the most important global markets explained Aubel. He is convinced climbing gyms economically. In will undoubtedly have a big should come into play.

Germany is the most dynamic market, but growth will continue worldwide in the coming years. “ Olivier Aubel, from the Sports Science Institute of the University of Lausanne ”

www.sports-insight.co.uk MULTIPLE 28 NEW APPOINTMENTS AT LYON Forestia joins Katadyn EQUIPMENT

Lyon Equipment has Distribution Group announced a series of new Katadyn Group are now the Katadyn Group has been appointments, both at its official distributor of Forestia. developing Outdoor products Tebay headquarters and This will make it possible to for over 80 years. Offering all within its sales teams. distribute the brand's different kinds of solutions for any outdoor The new positions have products in areas such as DACH, activity. In addition, its extensive been prompted due to the Italy, France and Poland. distribution and sales network company’s growth in its With the incorporation of extends throughout Europe, the outdoor, cycle, work and Forestia, the Katadyn Group USA and Asia. rescue and watersports completes a wide range of The Swiss group is considered business, and the continued Outdoor brands such as a true leader specialising in development of the Optimus, trek´n eat, alpineaire, products and solutions for the Petzl agency. pharmavoyage, steripen, marine and outdoor industry. Mark Croxall is joining spectra watermakers, micropur Noemi Vidal Domenech, as sales representative and cortisol. marketing manager, said: “It for the Lyon Brands In 2004, Forestia was born is a great pleasure for us to be division, covering central with the aim of offering a wide included among Katadyn Outdoor England, Wales and variety of dishes which were easy portfolio brands. We will be able Southern Republic of to prepare and consume during to share this space with other Ireland, while Graham any outdoor activity. brands that will contribute and Crawford is appointed as There are a total of 12 recipes enrich us in the development of sales representative for Columbia opens new inspired by international dishes, the business. Certainly this fact Lyon’s Work and Rescue in which you will find options for becomes a milestone for Forestia division. Mark joins from vegans and vegetarians, as well as and an opportunity to raise the a background as a Lyon- store on Carnaby Street for any culinary taste. In addition, brand to the next level. We know sponsored climber and Columbia Sportswear has opened its newest brand store on Forestia offers a revolutionary that with Katadyn Group we route setter, and Graham London’s vibrant and iconic Carnaby Street. heating system that allows you to have the opportunity to turn our from Seiko where he was The store stands apart from other area retailers, offering visitors a fresh enjoy these dishes hot in just a products into a reference within Territory Manager. take on the outdoors, a full range of innovative outdoor gear, and engaging few minutes, without the need to the “MRE (Meal Ready to Eat)” On the Petzl side, Ed story-telling, immersing visitors in the brand’s 80-year history. light a fire or carry heating stoves. solutions for Outdoor.” Waddington joins the Pro From its humble beginnings in 1938, in Portland, Oregon, to its current sales team covering lighting partnership with the UK National Parks, the store is an ideal location to and work-at-height products experience the heritage of the Columbia brand, gear-up and get inspired. in the generalist reseller Throughout the store, Columbia’s DNA and US Pacific Northwest sector; Ed joins from the heritage is unmistakable, including a history wall that cascades down the Bristol Waste Company, staircase taking customers on a journey through the archives. having previously been The brand’s local involvement with the UK National Parks is celebrated with Life Venture. with an entire corner dedicated to the partnership and various displays for Alex Mallalieu has joined discovering and learning about some of the UK’s most breath-taking and the Lyon Watersports treasured landscapes. division, looking after As an industry leader in outdoor apparel, footwear and accessories, Southern accounts, having the new store offers a full collection of premium apparel, footwear and joined from the Mark accessories to help customers enjoy the outdoors for longer while staying Warner travel company. warm, dry, cool and protected. And finally, Aston Gilbert Matthieu Schegg, vice president and general manager EMEA at Columbia, moves to Lyon Equipment’s said: “We’re excited to open our second store in the UK at a premier location. Work & Rescue division to We hope the store will become a much-loved destination for outdoor develop social media and enthusiasts both in the UK and those visiting from further afield.” marketing; an internal Throughout the Summer, the store will host a number of events, appointment, Aston connecting customers with experts, inspiration and opportunity to having moved from the gear-up for their adventures. Lyon Manufacturing Visit the new Columbia store at 39 Carnaby Street, Soho, London, W1F 7DP. production team. Merrell and Mind partner to promote the benefits of the outdoors on mental health Merrell has joined forces Merrell will also be supporting the “Considering nearly half of all undertakes by playing a part in forward to facilitating positive with Mind, the mental health charity’s wider calendar of trekking adults in the UK say they have raising awareness and promoting outdoor experiences across the charity, to promote the benefits events and will be activating a experienced a mental health understanding of mental health. UK for the worthiest of causes.” of time and experiences in the series of marketing initiatives to problem at some point, we’re “With a natural link between Karen Bolton, Head of Community outdoors on mental health. fundraise and increase awareness looking forward to lending our the great outdoors and its benefits and Events Fundraising at Mind, With the aim of inspiring people of the charity’s good work. support to the fantastic work Mind on mental health, we’re looking said: “We are delighted Merrell to get hiking, trekking and trail Research shows that one in four is sponsoring Mind Hike 2019. running and to reap the rewards people will experience a mental Together we want to inspire people of spending time outside, the health problem in any given year to get trekking, hiking or trail collaboration will see Merrell and only a quarter of people with running and reap the benefits of become headline sponsor of the mental health problems in the UK spending time outside. Mind Charity Hike events. receive support each year. “We know that spending time The Mind Hikes are some of the Science reveals that exercise outdoors can have a positive charity’s most popular fundraising and time spent outside can aid impact on your mental and events and offer people the both physical and mental health. physical health, being outside opportunity to explore beautiful Research into ecotherapy, a type in nature can help improve your locations and accomplish new of therapy which involves doing mood, reduce feelings of anger goals whilst raising vital funds activities outside in nature, has and loneliness, help you feel more for their work to ensure everyone been shown to help with mild and relaxed and confident and improve with a mental health issue gets the moderate depression. your fitness level.” support and respect they deserve. Simon Sweeney, UK marketing Discover how you can get involved As part of the sponsorship, manager at Merrell, said: in a charity trekking event here.

@SportsInsightUK 27 Berghaus doubles the size of its product and innovation team

Berghaus has announced a truly phenomenal product heritage major investment in its product and this brand has always been and innovation team, in order a pioneer in our sector. We’re to support the brand’s long- determined to be at the forefront of term growth strategy. where outdoor product innovation The investment will include a goes next and this investment new ‘Sprint Team’ that will bring demonstrates our commitment to certain lines to the market quicker the industry. We have a genuinely than through the standard process. world-class base here in the North The team will build on the brand’s East and some incredibly talented renowned Extrem range and people, such as James and Grim. expand its outdoor lifestyle offer, Now we’re offering outstanding reflecting the increasing number opportunities to other talented and of consumers who are realising the motivated individuals – they have benefits of, and spending more time a chance to come and join an iconic participating in, outdoor pursuits. brand, a growing business and a Berghaus, part of the Pentland passionate team.” Brands group of companies, is now The Berghaus product recruiting to 11 new roles that will development team is based in be based at the Pentland Brands state-of-the-art headquarters North East HQ in Sunderland, in North East England, with plus three positions in its footwear facilities that include a sample division at the Pentland Brands and cutting room, and a fully- global HQ in London. equipped laboratory for testing The product and innovation team the performance and durability will be led by a head of category down to the outdoor apparel market with retail partners, in a way that who has been promoted to of fabrics and components in and a head of design. Applications and the launch of the world’s better reflects the rapidly changing category manager. controlled conditions. As well are now open for the vacant head lightest waterproof jacket. market. Meanwhile, the brand will Paige has worked at Berghaus for as on site testing, Berghaus runs of category role, while long-time The head of category and head of also redouble its focus on creating over a decade, in a variety of sales an extensive outdoor programme Berghaus team member James design will work closely together ground-breaking products for the and product roles, and recently before launching products, Hodgson has been promoted and lead the teams responsible specialist outdoor sector through led a first-to-market partnership involving professional testers, to head of design. Hodgson has for delivering the product and its Extrem range, continuing a with W.L. Gore and Associates, sponsored athletes and its worked for the brand for 15 years innovation developments that will thread of technical cutting-edge introducing a new range of own teams. and has been responsible for the help Berghaus build on its growth innovation that stretches back to successful Berghaus GORE-TEX Information about the vacant development of many iconic, award- of recent years. the early 1970s. products in the UK. roles, along with details of how winning innovations, including The Sprint Team will allow Already confirmed in the new Kev McFadyen, Berghaus brand to apply, can be found at the introduction of water resistant Berghaus to work more effectively structure is Graeme ‘Grim’ Paige, director, said: “Berghaus has a www.pentlandbrands.com OutDoor by ISPO focuses on retailers The international outdoor addition to standard activities like from Great Britain, Italy, Austria, sector will meet in Munich climbing and hiking, there will also Spain, Poland, Switzerland and for the first OutDoor by ISPO be segments such as bikes, trail Scandinavia. trade fair. running, water sports and urban Messe München provides The focus of the event, from outdoor. These will be rounded assistance for OutDoor by June 30 to July 3, 2019, will off with general topics such as ISPO visitors when travelling be on an international retail sustainability and technology. All to the trade fair and looking audience, who will enjoy of these areas will be presented as for accommodation with a visa numerous benefits. In addition worlds of experience. Numerous service and hotel booking services. to assistance on travel and in Focus and Activation Areas will Deutsche Bahn and Lufthansa finding accommodation, visitors serve as a stage for an extensive offer special deals. can look forward to discount program of presentations and Anyone who would like to be ticket prices and a separate events. Trade visitors will not on site for the opening without retailer program. only receive a comprehensive having far to travel can stay at the Markus Hefter, Exhibition overview of the products on OutDoor by ISPO Camping Area Director OutDoor by ISPO, offer, but also inspiration for specially set up for the trade fair. said: “Retailers are our most adjusting or expanding product Not only will there be plenty of important target group. We want ranges, shop design or addressing space for visitors to sleep in their to give them the best possible customers. Specific presentations private caravan, camper van or support in organizing their visit and discussions on new concepts the four-day ticket will cost 24 or The “Altogether to Munich” tent–they can also hire camping to the trade fair so that they can concerning the point of sale take 39 euros. As with all other ticket program is aimed specifically at accommodation on site. contribute effectively to the new place in the Retail Lounge, which categories, proof of legitimation will international retailers. A country- In addition to the annual outdoor movement. also serves as a meeting point and be required when buying tickets. specific online platform enables trade fair, OutDoor by ISPO is “In addition, we provide them relaxing zone. Retailers can also purchase brands and distributors to invite offering a high-reach, year-round with a relevant information and The pricing structure the OutDoor by ISPO Card at their trading partners simply and platform for the first time for the network platform all year round for OutDoor by ISPO offers a discount. For 79 euros, card efficiently at the click of a mouse, entire outdoor community. It will with the digital services on the discount admission prices for holders enjoy a variety of benefits manage appointments, and network be based on the ISPO network ISPO network.” retailers and wholesalers, brand at the trade fair and in connection in the run-up to the trade fair. ecosystem with numerous analog At the OutDoor by ISPO manufacturers, distributors and with it. These include free use of The program also includes guided and digital services along the premiere event, visitors can look sales representatives. They will pay Munich public transport, access retail tours of selected sports entire value chain. Retailers will forward to a wide range of topics just 17 euros for a regular day ticket to the trade fair site and admission retailers in Munich. “Altogether to thus have access to relevant and geared to consumers’ modern booked online. Bookings made on to the exclusive Card Lounge Munich” is currently available in up-to-date industry topics 365 understanding of the outdoors. In site will cost 24 euros. Accordingly, including food and drinks. six languages for sports retailers days a year.

www.sports-insight.co.uk outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Adventure Climb Barska binoculars HAIX hikes ahead at Get smart in the dark Get your ideal Barksa binoculars Ledlenser’s extensive range of headlamps Rescue with Burton McCall and select by intended OTS 2019 for the Outdoor Adventure, Running and Adventure Climb Rescue is a leading HAIX has a global reputation for the design use and ergonomics. Barska Lucid is Sports sectors see the addition of the new supplier of specialist equipment for the and manufacture of high-tech outdoor a perfect blend of functionality and flagship MH11 Headlamp. This is the indoor and outdoor adventure market. They footwear for hiking, trekking and hunting compact portability and The Gladiator first Ledlenser headlamp with Bluetooth offer expert advice for selecting the right and will be displaying its leading range of series offers a selection of zoom models connectivity which enables users to control gear for adventure parks, ziplines, outdoor products for work and leisure at the Outdoor ideal for long distances. and personalise the light via an app on education centres and indoor climbing gyms. Trade Show 2019 - stand 260. Products on their smartphones. It’s also backed by the They are excited to use OTS 2019 (stand display will include the newly launched stunning seven-year with registration 296) for the official UK launch of Singing CrossNature range, the Black Eagle warranty. See the full range and show deals Rock’s full range of premium climbing gear. Adventure range and HAIX’s military boots. on Stand 312 at OTS.

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ODLO Fast and Light New from Osprey Woolpower LITE Mac in a Sac POLAR Small and quick to pack, super light and The Archeon series embodies the principles extremely functional – Odlo’s outdoor of essentialism and environmentalist for Range Down Jacket Woolpower LITE is a fabric that has A year round insulation piece. The POLAR performance line FLI (Fast & Light) both hiking and backpacking. This new exploded in popularity since Outwear Down reversible jacket is available in prepares outdoor enthusiasts for anything series combines recycled fabrics and a started producing it. LITE is a thinner various colours and in men and women’s the weather throws at them while hitting the comfortable backsystem to produce a pack fabric that is good to use all year round. styles. Packable and filled with RDS trail. Incredibly lightweight, the FLI 2.5L built for life in the outdoors. It feels cool against skin during warmer approved down, this innovative jacket Jacket is the perfect packable companion for weather and warms the body when the punches above its weight. Offered to retail summer adventures. temperature is cooler. with attractive mark-ups. Become a stockist today. Reversible, Packable, Down Jacket.

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@SportsInsightUK OUTDOOR INSIGHT

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www.sports-insight.co.uk@SportsInsightUK 38 39 LIFESYSTEMS RENEWS ITS Jack Wolfskin and the COLLABORATION National Trust enter WITH THE OMM long-term collaboration British outdoor-health Jack Wolfskin and National is certified by the Global and survival expert Trust have entered into a new Recycling Standard. Lifesystems will continue long-term collaboration and The collection also features its collaboration with the the launch of an eco-friendly Jack Wolfskin’s innovative Original Mountain range of outdoor clothing. Texapore Ecosphere membrane. Marathon (OMM) in 2019. Inspired by a shared love for This waterproof-breathable The companies have been enjoying, and caring for, the great membrane is the world’s first linked since 2015 with the outdoors, the Jack Wolfskin x 100 per cent recycled membrane, two teams working closely National Trust collection includes manufactured from remnants from together to produce a five men’s and four women’s pieces. the production process. As a Fair number of lightweight yet The Jack Wolfskin x National Wear Foundation member with highly-functional products Trust collection reflects their leader status, Jack Wolfskin works that form an essential part shared values of environmental in close cooperation with its supply of any event kit list. protection and care. Each piece chain partners to ensure fair and customers expect from us.” to work with a brand which goes Both companies are in the range is free from PFCs, safe working conditions. Clare Brown, head of brand above and beyond industry norms backed by an impressive using alternative treatments for a Melody Harris-Jensbach, licensing for the National Trust, to create innovative eco-friendly heritage in their respective DWR (durable water repellency) CEO Jack Wolfskin, said: “I am said: “We know our members and outdoor clothing. Not only will fields. The OMM has been so that water drips off without very pleased that we have found supporters care about the impact every sale benefit our conservation running for more than 50 environmental harm. Named an organization that shares our their everyday decisions have work but Jack Wolfskin’s visionary years, while Lifesystems after some of the National Trust’s vision and values of looking after on the environment and we are approach to producing a collection introduced the first ever most iconic and diverse natural and enjoying the great outdoors. committed to finding ways to help. for us, for example, from 100 per travel-specific first aid kit landscapes. The Langdale Fleece The exclusive collection is an “By working with like-minded cent recycled PET bottles, will help way back in 1989. (Men, Size M) for example, is environmentally focused range brands, we can achieve far more our members and supporters make Combining their made from 15 PET plastic bottles that features design standards, than we could alone. Collaborating informed choices about their next extensive expertise and (1L) and the recycled material technology and innovation that our with Jack Wolfskin has allowed us outdoor clothing purchase.” experience, the two organisations have worked together on several bestselling mountain Vango and Loch Lomond & marathon essentials CMP to launch ten including the aptly named The Trossachs National Park Nano First Aid Kit which weighs in at just 95g, as concession stores announce partnership well as the innovative, reusable Light & Dry Bivi. across the UK Vango has been announced as the official camping partner of These Lifesystems products Loch Lomond & The Trossachs National Park. The three-year partnership will see Vango working with Scotland’s will continue to be endorsed SIMON TAMS, ARDBLAIR SENIOR by OMM going forward. ACCOUNT MANAGER first National Park to promote sustainable camping and support people Nina Cochran, Marketing from all backgrounds to enjoy camping in the National Park Manager at Lifemarque, With some of the UK’s most stunning scenery including two National said: “We’re really Nature Reserves – Loch Lomond & The Trossachs’ 720 mile National delighted to once again Park encompasses grand mountains, ancient forests, breath-taking partner with OMM in 2019. glens, unique historic sites and spectacular lochs. We’ve worked Over the three year partnership, Vango will provide sponsorship to the with the team there for National Park Authority to support the promotion of responsible camping several years now and it is and to provide equipment for a camping kit library to be set up for groups of great to collaborate with people who might not otherwise have access to camping equipment. them on producing light and Camping is one of the most popular ways to enjoy the National Park reliable safety equipment and with more than 50 per cent of Scotland’s population living within that is indispensable for an hour’s drive, it provides fantastic opportunities for everyone to get athletes taking on all types out and try camping whether it’s wild camping for the first time or of endurance events.” visiting a campsite with family and friends. Despite the daily raft of gloomy Simon added: “We’ll be going As well as the wide range of private campsites throughout the high street headlines, Ardblair into the stores, checking stock National Park, the Authority have opened two new campsites in the Sports Importer is choosing levels, answering questions, last two years at Loch Chon and Loch Achray in the Trossachs, offering 2019 as the year to back bricks placing point of sale. It’s a learning a smaller, more natural camping experience in stunning locations but and mortar. curve for all of us but we wouldn’t with the added comforts of set pitches, parking, water and toilets. This year they’ve chosen ten be doing this if we weren’t Robert Birrell, Vango marketing director, said: “Not only will our independent stores to work with confident we’ll get results. We are collaboration help to promote a more sustainable way of experiencing to grow the CMP brand over the trying to make this as low risk as the National Park, but we also hope that it will get everyone, from all summer through concessions. possible for our retail partners. backgrounds and walks of life, camping, exploring and enjoying one of Simon Tams, Ardblair senior This is the logical thing to do.” Scotland’s national treasures.” account manager, said: “This is a big Dylan Jones, owner of Crib Gordon Watson, chief executive of Loch Lomond & The Trossachs commitment for us, but we wanted Goch Outdoor World in Llanberis, MICK FORAN, CAMPSITE SUPERVISOR LOCH National Park to take a different approach to grow is one of those retailers. He said: LOMOND & THE TROSSACHS NATIONAL Authority, said: PARK AUTHORITY AND ANDREA RENNIE, “As Scotland’s first CMP in the outdoor market. “We’re really looking forward to MARKETING TEAM LEADER VANGO. “Ardblair has chosen to work stocking CMP as a concession. I was National Park, we in partnership with independent impressed with the colour-ways and want everyone to retailers, sharing risk and allowing the fit, and the prices and margins have the chance to more individuality. Rather than are good. As a small independent experience, enjoy and picking the same 20 products you’re just trying to find something embrace this special for every store, we’re asking the different for your customer. place and connect retailers to choose. They know their “Simon knows our area really with nature. Camping customer base, they can use their well so he wouldn’t just lumber us is a fantastic way experience to pick what will sell.” with stuff that doesn’t sell. Being to do this so we are At the same time they’re taking able to go up to the showroom and delighted to welcome away the pressure of stock control pick from the range makes a big Vango, a leading by warehousing it all themselves difference. We didn’t feel like we camping brand with in the UK; making things more were being pushed into anything. strong local roots, on manageable for retailers, and We have a different market up here board as our official making themselves more in Llanberis and it wouldn’t work if camping partner.” indispensable to the retailers. you didn’t get the choice.”

@SportsInsightUK OUTDOOR INSIGHT 39

THE OTS Keen announces inaugural European WEBSITE HAS A FRESH NEW Better Takes Action Boat Tour LOOK FOR 2019 KEEN have leapt into spring the tour, KEEN can also help to For 2019, OTS has had a with a renewed vigour and nurture a future generation of website a makeover, and the commitment to ‘taking action’. planet stewards.” They have a long-standing The series kicked off on April brand-new fresh-looking philosophy that protecting 5 in KEEN’s European home, the site is now live. the places we play, supporting Netherlands, which saw the boat The new website is the communities in need and reducing making its maiden voyage on the official one-stop shop for impact through actions big and Capital’s canals in Amsterdam. all the latest show and small can make a better world. KEEN was joined by local exhibitor news, an up- In demonstration of this, KEEN volunteers, friends, partners and to-date list of exhibitors, are taking it to the next level as brand ambassadors, including Cal latest floor plan, finding they host the inaugural Better Major, who enjoyed a fun afternoon out venue information and Takes Action Boat Tour. fishing and helping to keep the most importantly exhibitor In conjunction with project cities canals free of plastic in the booking and visitor partners Plastic Whale, the KEEN Spring sunshine. registration. boat - a bespoke boat made from The KEEN boat will now set Bookings for this year’s recycled Amsterdam canal waste especially those with an active so we are thrilled to be working sail for several destinations across OTS have been strong over - will visit several key European affinity to protecting the outdoors. with partners like Plastic Whale Europe during spring and summer the past few months which Cities throughout the Netherlands, Spearheading this tour, KEEN are & Cal Major, who are sharing so 2019 including: Germany, Hamburg has resulted in over 90 per Germany and the UK across Spring delighted to announce they will many of our values. – June 22, Germany, München - cent of the space now being and Summer 2019. be working with record breaking “Over the years we have June 30, UK – London - July 13. taken. If you are looking to Designed to educate and raise paddleboarder Cal Major, founder endeavoured to always lead by During the German leg of exhibit at this year’s show awareness of sustainability issues of Paddle Against Plastic and example, supporting and engaging the tour, KEEN is delighted to it's strongly advised that you and inspire and engage fans of inspirational campaigner who aims with a variety of interventions announce events will be hosted in submit your booking form in the brand to get outside and to inspire others to care for the including beach and mountain collaboration with the Clean River as soon as possible. proactively protect outdoor spaces environment through adventure. clean ups and donating funds and Project, a non-profit environmental Trade visitors can register together, this unique initiative Cal will be accompanying KEEN products for disaster relief across and educational charity that strives to attend the event by provides a hands on opportunity to during all legs of their Better the world. We hope through the to reduce plastic pollution in filling in a short form on the help address plastic pollution. Takes Action Boat Tour this Better Takes Action Boat tour German waterways. website. Entrance to OTS During the tour, local fans, summer, offering an incredible we can encourage and foster For further information about is free, includes free on-site partners and friends are invited to opportunity for fans to join environmental actionism and in the campaign visit https://www. parking and couldn't be join the brand and crew the vessel her and to learn more from the particular by aiming to work with keenfootwear.com/en-gb/better- easier to get to, thanks to the on a plastic ‘fishing’ excursion’ to inspirational ambassador about children and young people during takes-action-boat-tour new venue being centrally help clean up polluted waterways, how communities and individuals located and conveniently the finds of which will be harvested, can work together to take action to close to all transport links. recycled and subsequently tackle plastic pollution at source. Exhibiting at the show repurposed for a future life Marketing Director, Perry Montane introduce the for the first time in 2019 courtesy of Plastic Whale. Laukens, KEEN EMEA said: are DMM International, As part of their ongoing “Preserving and protecting the Trailblazer packs for Kathmandu, Birkenstock, ambassador program, KEEN places where people work and play Mountain Hardwear, VauDe, continue to seek out partners who in the outdoors has always been at Swim Secure, Kidunk, share their ethics and values, and the heart of who we are as a brand, Spring/Summer 2019 Cooltraxx, Real Outdoor Food, Grubs, Micralite, Fastpacking, run-camping; it’s within a shortened timeframe. Diono, Head & Puma, so new its terminology has yet “Recognising this change, we Waspinator, Adventure BUFF launches CoolNet to properly evolve. Whatever have designed the Trailblazer Climb Rescue, Ticktwister, you call it, its philosophy of pack range, with nothing else Red Original, Ecco, Adidas UV+ for activated cooling pushing hard to achieve a like it on the market they have Terrex and On Running. goal - whether it be a day-long a customisable body-hugging Also returning to the Swiss textile innovator HeiQ has summit push, or multi-day harness for a close, secure fit, show are Grisport, Odlo, partnered with BUFF on their missions - runs through the a mass of storage options, all Nitecore, Saxx, Water to Go, new CoolNet UV+ fabric to stay bones of these packs. accessible on the move allowing Lifeventure, Ruffwear dry and feel cool. Durable yet light with a sleek, you to push hard, non-stop in the and Highlander. For 25 years, BUFF has premiered minimalist silhouette belying a set mountains to achieve your goals.” Many well-known brands and innovated the tubular headwear of intuitive features, the new range The innovative Montane are returning to OTS and category. Headquartered in Spain, of Traiblazer packs are designed to Covalent harness delivers a have already booked space the company was founded to keep increase efficiency when operating customisable, body-hugging fit at the 2019 show including the founder’s neck and head warm in mountainous environments. without restricting movement. 2pure, Ark Consultants, during his cross-country motorcycle With a focus on lightweight Influences from our VIA Trail Bradshaw Taylor, Buffera, rides. Today, BUFF continues its performance for self-sustained, Series of packs can be seen in Burton McCall, Lyon heritage of quality and reliability of fast-paced trails in the features such as a chest click- Equipment, Hi-Tec, multifunctional headwear. Just like mountains, the Trailblazers and-go strap, and high mounted Keela, Regatta, Mountain the first product from BUFF in 1991, will redefine your ultra-light harness pockets bely the ranges’ Boot Company, Osprey, the new CoolNet UV+ was developed mountain adventures, whatever propensity for dynamic and Vango, Mammut, Summit, to keep customers safe and cool from the sun’s dangerous UV rays. gets thrown at you. unrestricted movement. Craghoppers, Regatta, Lowe Today the fabric is a recycled performance polyester microfiber with Matt Kemp, product manager Available in three volumes; Alpine and Vibram to name HeiQ Smart Temp’s activated cooling technology to keep the wearer for equipment, said: “The 18, 30 and 44L with ample storage but a few. cool and comfortable. The fabric also includes UPF 50+ sun protection, Trailblazer packs were born out of capacity and a multitude of OTS 2019 dates and offers a four-way ULTRA stretch weave and is 100 per cent seamless for a recognition that there pockets, they offer opening times: the perfect fit. Marc Fitó, innovation manager at Original Buff, S.A, said: is a change in how easy access Tuesday 9th July 2019 – “With 25 years of improvements on our BUFF products, we are excited people are approaching to hydration, 9am – 7pm to partner with HeiQ on our CoolNet UV+ to allow our customers to outdoor activities. food and essential Wednesday 10th July Stay Dry and Feel Cool with this new line of multifunctional headwear.” There is a rapidly kit while on the 2019– 9am – 6pm HeiQ Smart Temp is an intelligent thermoregulation technology. growing movement move. With its Thursday 11th July 2019 – Cooling is activated by rising body temperature and deactivated once that is goal orientated, intuitive design 9am – 4pm cooling is complete. time focused and hard and balance of If you’d like to speak to the HeiQ Smart Temp keeps the wearer cooler, dryer and more comfortable. hitting. We are not dynamic and passive organisers about exhibiting Christian von Uthmann, HeiQ’s Chief Sales Officer, said: “HeiQ and necessarily talking technologies, it in 2019, please call BUFF have a shared vision of quality and reliability in our products. running, just was shortlisted Marta Williams at MCS With the new CoolNet UV+ fabric, we are pleased that our HeiQ Smart moving fast paced for an Outdoor on 0161 437 4634 or Temp technology will allow the consumer to Stay Dry and Feel Cool.” in the mountains, Friedrichshafen email [email protected]. achieving your goal Design award.

www.sports-insight.co.uk Sports Insight May2019 265x360_01_AW.pdf 1 07/05/2019 17:43

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MUC-OFF SIGNS SAM PILGRIM Polaris joins forces with Nikwax Muc-Off have signed up Sam Pilgrim. Nikwax – the award-winning Polaris Bikewear sell Nikwax Originally from Colchester eco-conscious aftercare brand products which are perfect for road in Essex, Sam started off as - has chosen Polaris Bikewear and mountain bikers. Including a 14-year-old Dirt Jumper, as their exclusive trade Softshell Proof spray on, Glove playing around with friends distributors within the Proof, Nikwax Tech Wash, Base at local events. Fast forward cycling industry. Wash and Wool Wash. a couple of years and he Based on the edge of the Peak Nick Brown, Founder of Nikwax, was travelling the world District, and inspired by the added: “Working with a team like and winning international national park, Polaris was founded Polaris, means we’re confident competitions, including King 25 years ago by Roger Dillon. A fell our range of products will be sold of Dirt in Austria; runner, he quickly discovered a with the proficiency and passion fast becoming one of the new-found affection for mountain they deserve.” world’s most recognised biking which wasn’t suited to fell “A rooted understanding of this freestyle riders. running gear and so set about industry is important to know After dominating the designing his own bikewear. that our end users are getting the FMB World Tour with Since then, Polaris has built right Nikwax product and using it Martin Soderstrom and up a team of sales professionals, in the right way. In the end that’s Brett Rheeder as rivals, Sam all with a knowledge and passion what helps our customers to enjoy decided to branch out and for cycling. Nikwax knows adventures outside for longer.” explore what else mountain this experience will be used Nikwax has been designing biking had to offer. to successfully distribute a and developing cleaning and Today, Sam is a YouTube select, cycling-specific range of waterproofing products for 40 superstar and the go-to guy Nikwax products to both major years to keep outdoor gear and when it comes to throwing retailers and Polaris’ network of Bikewear to showcase their Nikwax range is at protecting and clothing comfortable, protected eBikes around. Sam still independent bicycle dealers. products within the industry. prolonging the lifespan of Polaris and lasting longer. Nikwax is proud competes in occasional Andy Beach, Polaris Bikewear We’ve been using Nikwax on our products, and are looking forward of its environmental credentials. events – he casually took first Brand Manager, said: “We’re own products for some time now, to demonstrating this to our Every single Nikwax product is place at last year’s Audi Nines delighted that Nikwax have so when the opportunity to work network of retailers. We believe water based, safe and easy to use Slopestyle event in Germany, recognised our experience and more closely came around, it the Nikwax range will provide and has always been PFC free. beating Slopestyle legends expertise within the cycling seemed like a natural fit.” excellent value for both retailers Factors which are important to Szymon Godziek and Nicholi industry, and have chosen Polaris “We know just how effective the and their customers.” outdoor enthusiasts, like cyclists. Rogaktin along the way. Sam Pilgrim said: “I’m gonna have some insanely Glowing praise for Beryl’s lights clean and well-lubed bikes World’s most sustainable this year because I’m now part of the Muc-Off team. I’ve cycling kit features in always liked the products and the whole vibe of the brand, so I’m mega stoked Tour de Yorkshire this worked out!” The Tour de Yorkshire saw the first team ever to ride in the tour Elliot Withers, Athlete wearing kit made 100 per cent from recycled materials. Manager at Muc-Off, added: Vitus Pro Cycling Team, powered by Brother UK, wore kit developed “Known for his famous by performance and sustainable sportswear company, Presca missing tooth and more Teamwear. The Team is believed to be the first pro cycling team to importantly his ridiculous compete in 100 per cent recycled kit. talent on all things two- Presca combine superior design for speed and aerodynamic wheeled, we are insanely performance with sustainable credentials. The fabrics are produced stoked to welcome Sam using yarn extruded from recycled materials, including plastic bottles Pilgrim to the Muc-Off family. and fishing nets. As few as seven plastic bottles are used to create one “We'll be working closely cycling jersey, which consume 60 per cent less energy and 94 per cent with Sam this year to continue less water than alternatives from virgin materials. to push the boundaries of our Peter Lillie, co-founder of Presca Teamwear, said: “Our mission has range and with our dedicated always been to provide high performance kit to cyclists. We understand Beryl, the British urban cycling brand, has picked up a prize at the eBike products, you can be that performance is the number one priority for pro cyclists. We’ve international Red Dot Award: Product Design 2019. sure Sam will be testing worked closely with Vitus Pro Cycling Team, powered by Brother UK The innovative Burner Brake and the versatile Pixel received the everything to its limit! to ensure the kit we produce is of the highest quality, whilst made from Red Dot, which the renowned jury only awards to products that feature “We've got some epic plans recycled fabrics and through a fully sustainable process. outstanding design. with Sam in the pipeline and “We believe our range demonstrates how the cycling industry can The Burner Brake is Beryl’s popular rear light that accurately warns if our 'Gnarnival' and take steps towards being more sustainable without compromising other road users that you are braking by automatically intensifying in 'Muc-Off Vice' edits are on performance.” colour. Its bespoke braking algorithm used in the smart accelerometer anything to go by, then Presca was shortlisted for a BT Sport Industry Sustainability Award identifies when a cyclist is purposefully braking and alerts those in the you can expect some rad in 2018 and won an FSB Ethical-Green Business of the Year award. rider’s vicinity. The elegant 200 lumen light is waterproof, has Day Flash productions on the horizon.” mode and fast USB charging. The Pixel is a multipurpose dual-light ideal for riders that want flexibility from their light. Weighing just 18 grams, the Pixel can be used as a front or rear light with both red and white colours available, and thanks to its multifunctional clip and velcro strap the Pixel can be securely fitted to helmets, bags and clothing. Daniel Barnes, Product Director at Beryl (formerly Blaze) is delighted that the Burner Brake and Pixel have been recognised in the Bicycles and Bicycle Accessories, Lighting category. He said: “Our mission at Beryl is to design innovative solutions for urban cyclists, with the end goal of removing barriers to cycling and getting more people in cities on bikes. To win a Product Design award at the Red Dot Awards is incredibly motivating as it demonstrates that our designs are some of the best in their category.” The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprised of experienced experts from different disciplines participate in an adjudication process where they try out products, discuss them and rate their level of innovation, functionality, formal quality, longevity and ergonomics.

www.sports-insight.co.uk 26 KASK Utopia wins Endura's message is prestigious 2019 iF Choose Bike. Choose Life. Design Award KASK's industry-leading aero event, it is run by the world’s oldest Utopia helmet has won the independent design organisation, coveted 2019 iF Design Award in Hannover-based iF International the Product category. Forum Design GmbH. The award is the second in two The iF label is renowned years for KASK, following the worldwide as one of the most lightweight Valegro’s 2018 accolade. important design prizes in The judging panel was the world and submissions VELORUTION particularly impressed with the are awarded in the following Utopia’s very latest thinking disciplines: Product, Packaging, SPINS ONTO around aerodynamics and Communication and Service THE KING’S ventilation. Developed with Team Design/UX, Architecture, ROAD Sky and worn by the squad during Interior Architecture, and Geraint Thomas’ 2018 Tour Professional Concept. Endura have launched a video to encourage citizens around the Velorution is opening its de France victory, Utopia was Diego Zambon, general manager globe to ditch their cars and ride to work. fifth London store. designed using computational of KASK, said: “We are delighted Highlighting the health and environmental benefits as well as time The new premium urban fluid dynamics (CFD) and tested that the Utopia has been recognized and money savings to be made, the Scottish company aims to spread the lifestyle cycling store will extensively in a wind tunnel; the by the 2019 iF Design Award panel message wide and far to get more people onto their bikes. In big cities be situated at at 325 King’s drag data of Utopia versus the as a leader in its category. like Berlin, Paris, Barcelona, or New York, millions of commuters are Road and specialises in urban, best competitor helmet resulted “Just like the Valegro in 2018, stuck in heavy traffic every day. electric and folding bikes in a saving of up to six watts when the Utopia demonstrates KASK’s In London alone, roughly four million people commute to work. With with stylish apparel riding at 50kph. It can be used cutting-edge design prowess, while the average traffic speed well below 16 miles per hour, they spend up to and accessories. year-round in all climates, with also raising the performance bar 1.5 hours on their quest to get to work. However, there is a different way: Selecting the highest- nine expertly placed vents shaped in the competitive aero helmet around 80,000 Londoners currently choose to beat the rush by using their quality and most innovative to draw the air through the helmet market. We are always innovating bike, and thereby choose to be faster, fitter, smarter and healthier. They products from across the at speed, while avoiding drag. and drawing on our extensive are more productive at work, and they get to spend more time out of work. globe, this store will bring a For over 60 years the iF Design expertise as well as working with On only a six-mile commute, you can burn up to 500 calories as well as unique offering of the latest Award has been an arbiter of quality partners like Team Sky to offer the reducing your carbon footprint by almost half a ton per year, the equivalent in electric, urban and folding for exceptional design. An annual best helmets in the world.” of a transatlantic flight. The message is clear: Choose Life, Choose Bike. bikes to the King’s Road, Pamela Barclay, Endura’s brand director, said: “If Endura can play also with a great range for a small part in assisting the revolution that is sweeping through cities children, at affordable prices. across the world then we’ll be delighted. Many of our employees have Conrad Lewis, Managing abandoned their cars and cycle to work at our HQ near Edinburgh, go Director of Velorution, said: for lunch break rides, and are involved in our internal product testing. “At Velorution, our focus “Our goal is to encourage and nurture a bike culture well beyond is on forward-thinking, the sports cycle market, particularly with the growth in eBike innovative products and as a sustainable transport solution. We take our environmental we aim to be the preferred responsibility as a company very seriously, and the Choose Life destination of the urban Choose Bike campaign is only a small part of our recent efforts towards cyclist. Our products hold an sustainability, which amongst others involve steps like moving away impressive history in winning from PTFE, going PFC-free on DWR, and using non-coated recyclable design and innovation awards cardboards for hangtags and header cards. We also design our products from the industry. The to be highly durable so they last a long time without needing replacing.” Chelsea catchment has been The brand’s no-nonsense commitment to advancing the performance a target location for us and and function of cycle apparel extends across all their tribes, MTB, having the opportunity to Road, Triathlon, Adventure and A2B. From super high-viz kit to keep launch our range on the iconic cyclists visible and safe in traffic, to more subtle urban styles that move King’s Road was one we could effortlessly from the bike to the office or café, Endura has been making not miss.” cycle commuter’s journeys safer and more comfortable for many years. Le Col launches on Wiggle Le Col, the premium British Accelerating in recent years market aligns with Le Col’s values cycling clothing manufacturer, with a significant marketing and and range of cycling products. We is to partner with Wiggle, the business development push, Le are a dedicated long term partner world’s largest online cycling, Col has partnered with key brands with a vision to grow alongside tri-sports and outdoor retailer, such as Eurosport and Strava, as Wiggle, this partnership comes at to offer its popular ranges to a well as increasing distribution the perfect time for Le Col.” new global audience. via high-end retailers such as Luke Davison, lead buyer at The partnership brings together MatchesFashion and Sigma Sports. Wiggle, said: “We’ve been one of Britain’s fastest growing During the past two years Le watching the growth of Le Col premium cycling brands with Col has gathered thousands of new over the last few years and are Wiggle’s expertise as a global fans, including Sir Bradley Wiggins incredibly impressed by the sports retailer. who describes Le Col as “the Best products, innovations and the Le Col, founded by former Team Performance kit on the market” authenticity of the link between GB cyclist Yanto Barker in 2011, and in 2018 he partnered with Le the pro peloton and the brand. has its DNA in the pro peloton and Col to create his own range with Le Col produces some of the best its products have been bringing the brand, ‘Le Col by Wiggins’, as performance cycling kit on the performance kit to consumers well as moving his Team Wiggins market, so we are delighted to be with a quality once reserved solely kit from Rapha to Le Col in 2018. making Le Col’s gear available for professionals. Yanto Barker said: “I’m delighted to Wiggle’s customers. We will The British company is based in that Le Col is partnering with be stocking both the core Le Col London but manufactures all its kit Wiggle. Wiggle is committed product and the Le Col by in its own factory in Treviso, Italy to bringing the best and biggest Wiggins collections, which will – an area renowned for expertise in choice to its millions of devoted certainly be at home alongside high-performance sporting apparel fans and users and the brand’s the other premium brands and the latest technical materials. vision for the premium cycling on Wiggle.”

@SportsInsightUK cycling hub : www.sports-insight.co.uk Sports Insight @Cyclinginsightuk @SportsInsightHub The place to source all your products and services

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www.sports-insight.co.uk@SportsInsightUK 36 TYPICALLY THOMPSON Throughout the 80s and 90s, Daley Thompson ran, hurled and jumped his way into the record books – enshrining his name in the pantheon of British sporting greats, and always holding true to his own indomitable way of doing things. He talks to Jake Taylor about his career

t’s one thing for an athlete Commonwealth titles, and a World weights – maybe a few,” he struggle for Thompson? gravitate towards.” to perform to the highest and European title to boot, even explains. “I'm pretty old-school. “It was hard, because I'd done no And with this self-opined loss standards in any single more outstanding. I'm all about the sweat. But you preparation,” he admits. “You're of individual characters, Idiscipline, let alone a decathlon. Not for nothing, then, is don't put yourself in the position of only 30-odd years old, and then Thompson also thinks that Mere participation in the two-day- Thompson widely considered one saying, ‘I could do this when I was there comes a day when you're athletics is in sore need of a new long ten-strong event is viewed by of the greatest athletes this country 25 – can I do this now I'm 60?’ That not able to do the thing you love crop of talent going toe-to-toe on the majority as an improbable goal, has ever produced – not to mention would be stupid.” the most and the thing you've the global stage a la his running which makes Daley Thompson’s his rivalry with West German He’s even been helping others been doing for the past 15, 18 battle with Hingsen. back catalogue of four world counterpart Jurgen meet their fitness goals. Since 2015, years. Listen, I think again that “I can't think of many events in records, two Olympic Hingsen throughout Thompson has been the figurehead everybody is different, and some athletics these days where there's golds, three the 80s when the pair of Daley Fitness, a London-based people can't wait to retire, but I a big rivalry,” he agrees. “I think traded world titles, gym, and has been known to wasn't one of those.” in order to have a rivalry you both spurring Thompson onto organise spontaneous events It’s not unlike Thompson to have to be pretty equal really an incredible nine-year around the capital where fans be as upfront about his lack of otherwise it's just all talk. There undefeated streak. can find themselves getting retirement prep as he is. After are proper rivalries and then there “The only reason I was exercise alongside a bona fide all, amidst the gold medals and are paper rivalries. We don't have training 350 days a year was Olympic legend. the glory, the Notting Hill-native any more Coes and Crams, do we?” because of the rivalry with “The pop-up gym I did on the was a law unto himself. His anti- Perhaps the era of towering Jurgen,” Thompson, now 60, Southbank, it was really good fun, establishment and individualistic athletic personalities has passed, says. “I wouldn't have done we had groups of twenty strangers persona usually won him the but it’s been just a mere three years it without him. I'm grateful just turning up and coming to do backing of the British public since Thompson’s own discipline that he was there, and he was some exercise,” he nods. “It was (bar a couple of outspoken took the spotlight briefly with so good. I think that's one of something that I actually wouldn't transgressions). He’s typically France’s Kevin Mayer setting a the things people like in sports, mind taking around the country straightforward, therefore, in new Decathlon World Record in those rivalries.” - it was just a really good vibe to his assessment of his time as a Talence. There’s no room for overt Having retired from track and see people that are interested decathlete – “hurdles and discus nostalgia here, however, not even field in 1992, Thompson is no less in exercise and don't get the were the things I weren't as good as for a four-time participant on ready to enjoy, if not a sporting, opportunity to do it outside and do I could have been, or should have that hallowed list: “It was great than a “healthy and fairly fit” it with a load of strangers!” been” – as well as the modern track to see the event getting some life as he moves into “For most people it was kind of and field landscape in general. headlines,” Thompson admits, his sixties. a spur of the moment thing to do – “I think it's in an OK place,” he “and moving on.” “I exercise and we tried to make the exercise shrugs. “I don't think it's hitting And there, again, is that sense most days; as much fun as we could because the sweet spot like it used to and that Thompson, for all of his on- I cycle, I we want people to come back or there's still a lot to be done. I track feats of human endurance, row, I do take it up.” would like to know more about will always stand apart from circuits Even so, after nearly a decade the people involved. You'd like to the crowd. and try and a half at the top of his game know more about the competitors, “The thing I'm most proud of?” not to – not to mention the world’s they don't seem to let you know he smiles. “Is having five lift too decathlon rankings – surely some much about them as people. grandkids. The sport stuff is many aspects of retirement proved a That's another thing fans usually just your job isn't it?”

“ I think in order to have a rivalry you both have to be pretty equal really otherwise it's just all talk ”

@SportsInsightUK INTERVIEW 37

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THE FUTURE OF THE SALES AGENT Paul Sherratt, of Solutions for Sport, takes a closer look at the future of sales agents within the sporting goods industry

We all know that times are Both have challenges; of taking on more brands in an such as lower costs, no hidden as many of the decisions taken changing. The number of sports attempt to increase earnings from costs, pay for performance and have much broader business industry doors is declining. Territory the same number of calls. immediate access to the market, implications where a senior staff The High Street is becoming Expanding a sales territory leads to however there are certainly some member needs to be involved. ever more challenging and the much higher costs, as travel (and More brands disadvantages as well. way we undertake commerce is perhaps accommodation) come In theory this sounds like a Although they will be selling Conclusion shifting online. into play. sensible strategy, however there your products, a sales agent is Certainly there are decisions to be Brands are attempting to come Driving further between calls are many points to consider before independent, and you cannot made on both sides of the fence and to terms with these changes - to write more business does not embarking on this route. control them in the same way you these are becoming increasingly reassessing their go-to-market necessarily make sense if the First and foremost the more can one of your own employees. more difficult. strategies, reviewing costs sales commission does not cover brands that an agent carries Their sales process will be their From a supplier perspective associated with generating sales, these costs. means more products to carry own, as will their style and their taking on fewer reps, covering driving new business and looking Many agents have covered a and thus longer sales calls. This manner, and they are unlikely to larger areas, brings control and for new opportunities. particular territory for a long time may be counter to the demands of sell according to the methods in focus, however it may not bring One of the areas under the (some perhaps initially as reps the retailer who, arguably, wants which you train your in-house sales increased profits if the costs versus microscope for many brands is before they went independent) shorter sales calls and more time to representatives, even if you offer sales are too high to do this. their sales force strategy. and thus the ability to leverage drive the business. them training. From an agents point of view With fewer doors to call on the relationships is lessened if they Alternatively, it may mean more Since the agent is working taking on more brands may increase economics of keeping reps on the begin to call on retailers who they frequent visits to the customer independently they may not buy earnings but, on the other hand, may road are being challenged with do not know. base to get through the product into your company / brand strategy lead to less focus, more confusion many concluding that fewer sales It takes time to build trust and presentations adding more travel in the long run as they continue to in the retailers eyes and increased reps covering bigger territories is to manage a new territory with costs and negating the strategy maximise short term opportunities brand pressure to concentrate on the answer. new customers may prove to be of increasing sales for the same to maintain their revenue. their particular offer. Roll back ten years and most a challenge. number of calls. As more and more brands push Perhaps the most sensible suppliers would cover the UK Of course, whilst the agent may Secondly more brands and their product ranges into new areas approach is to embrace the market with five sales reps. Asses the want to push territory boundaries products may lead to range cherry agents are finding more and more changes and work with your existing rep coverage today and you will to increase their customer base and picking by the agent and hence that their product ranges may be in team to find the most appropriate probably find two or even one potential earnings the brand may a dilution of brand range and conflict. In the short term this can solution for each territory. covering the whole of the UK. have an alternative view. message -something that clearly simply cause market confusion. This may, ultimately, lead to And what about sales agents? This is particularly true if the does not sit well with brands. In the long term it may result in a mixed rep/agent strategy, or process would require removing the brand terminating the agency a full sales or agent strategy but More brands & bigger another agent to consolidate the Advantages and agreement and thus having to find either way one should consider not territories patch as this is likely to involve a disadvantages an alternative solution. only the current situation within Many agents are now faced with compensatory payout. From a supplier point of view there Finally, some would argue the industry but, perhaps more the choice of either expanding their The result is that many agents are advantages and disadvantages that an agent cannot represent importantly, how things will look areas or to take on new brands. are faced with the second choice of the whole sales agent model the supplier at key account level in the next 3-5 years. “ As more and more brands push their product ranges into new areas agents are finding more and more that their product ranges may be in conflict. ” www.sports-insight.co.uk 40 CREDIT: MILES HOLDEN / RED BULL CONTENT POOL CONTENT BULL RED / HOLDEN MILES CREDIT: HOW TO GAIN THE RED BULL EFFECT (IN 7 SIMPLE STEPS) Owner of a small boutique content marketing agency and working with sports, fitness and endurance brands to help them shape their story, make an impact and ultimately achieve their business goals, Fiona Bugler has a seven-step guide to help you give your sporting content wings

ed Bull have famously and music events, where of course per cent, respectively. (Aberdeen vanity project. Clearly define your monitor) and meet your customer become the publishing you can also buy your Red Bull drink. Group). We know content works, objectives: Do you want to sell on and off-line. house who happen to sell but do you know how to make it more of your product and service, Ra drink. The innovative brand Why do it? work for your brand? do you want to reach more people, 3. SEE THE BIGGER PICTURE recognised the importance of the Almost three-quarters of As the traditional publishing are you launching a campaign to Defining the bigger picture often emotional connection, of being part marketers – 72 per cent – industry which was reliant on target and engage new audience, ends up on the ‘should’ list. Small of the community and engaging believe that branded content advertising and cover-price for example, a triathlon company and medium businesses often their consumers with their product is significantly more effective fails to cut it, brands are taking who wants to reach women? Are fail to document their mission, by bringing it to life in a multi- than traditional magazine centre stage, using content to you using content to retain existing vision and values, it’s something dimensional way. advertisements. (Custom Content engage consumers, as well as earn customers and cement their they ‘should’ do but it ends up at The brand not only produce Council). On average, conversion their loyalty. People still want to loyalty? It’s obvious but knowing the bottom of the list of priorities. online publications and viral video, rates are six times higher for consume quality content and at what your objectives are mean you Without a clear understanding of they’re the masters of story-telling, companies and brands using the same time they expect brands can measure results. the bigger picture, the impact you and have taken the story off-line content marketing than those that to reflect their values and tell want your business to make and the underlying values that hold your running huge events such as running aren’t, at 2.9 per cent versus 0.5 great stories. As a journalist now 2. YOUR AUDIENCE business together, it’s very hard running a boutique content agency, If you don’t take time to I help to give brands the ‘Red Bull to shape and create meaningful understand your customer, you messages and content that will effect’. Whether you hire an agency, won’t be able to reach them a freelancer or use in-house teams, engage your customer. The need through content marketing. for brands to adhere to a purpose, these simple seven steps will Whether you’re writing an article, help you to master your content and to be doing something bigger vlogging, or podcasting – check than themselves, for example, marketing and give yourself wings in to see if you are reaching the to get your message out there. promoting sustainability, working person you want to reach. People with women, or finding ways to buy from people who are like them, put mental health on the agenda, is 7-Step Guide to Being a who know them, and who provide Publisher Brand firmly entrenched and expected by solutions to their problems. It’s many consumers. 1. DEFINE YOUR BUSINESS important to research your user; OBJECTIVES great resources include Sports 4. YOUR VOICE It’s vital to think about what your England’s Pen Portraits and Gov.uk Your content needs to be true to business objectives are before Profiles. Create a social listening who and what you are and it’s vital creating content. As enjoyable strategy (this can be as simple as everyone in your organisation as it is, make sure it’s not just a selecting hashtags on Instagram to uses the same language – and

@SportsInsightUK RETAIL 41

understands your ‘why’. Creating a Nike is the sporting brand that system to govern all the content you leads the way with story-telling publish, including a tone of voice in sport. The brand launches a document and a style sheet, where product with a story not a press you’ll write down how you say release. And their stories, like things and set out some guidelines many brands, are campaigning on the sort of words and images you and powerful stories, for example, use and the ones you don’t. Getting the Equality campaign, has a goal all this right will save you work in of, ‘celebrating differences and the long run will unify your team inspiring change through the when it comes to brand messaging power of sport.’ and representation. These brand For smaller brands with smaller documents can be a resource budgets, it’s vital to refer back to refer back to when there are to your bigger picture and be product decisions to be made. imaginative in how you create content and shape your story. 5. HOUSEKEEPING Authenticity as any brand will To be a publisher you need to know is the key to being heard, so create content. But remember get your tribe to tell and share your you may already have it? Create story. This can be followers on an inventory of all your existing social media, or members of your content. An inventory will contain team. Tap into your resources, the a breakdown of all documents and social media savvy elite runner content belonging to your brand. working on the shop floor, the What content do you own right graduate trainee playing football now? Can you re-purpose that for a league-winning team. marketing leaflet in a blog? Did you Share your own company create a video that you shared on story – if you live, breathe, sleep content to share online – and be Google free tools, for tracking the newsroom - always keep an eye on You Tube that can be edited and your brand – share the story. shared by their community. technical health of your web page. the big stories and see how they can atomised for social media? Is it And finally, get off line at events, Metrics for metrics sake are no use, work with your brand’s story. time to get rid of content that’s out organised runs, for example, at 7. PLAN IT, PUBLISH IT, remember to go back to point one Finally, a good content strategy of date, or is it time to re-categorise this year’s London Marathon, MEASURE IT and identify your business goals, will include details of how and your assets? Once you’ve done this running underwear specialists, To deliver content effectively think and then measure accordingly. when the content should be it’s important to do an SEO and Runderwear organised a run that like a national newspaper editor, When planning your content updated and maintained, a relevance check (you may need an uncovered Secret London, the or TV production company. Plan always ask yourself ‘What’s the clear set of metrics to assess its agency to help here). history we don’t see. your content to align with your story?’ and check in with seasonal success and a plan to review it This was a clever tie-in for a business objective and make sure trends, and events, for example a through analytics and on-page 6. STORY-TELLING brand creating clothing we wear you measure feedback at every sporting brand may want to tap in feedback. There should also be a Creating, shaping, and delivering CREDIT: MILES HOLDEN / RED BULL CONTENT POOL CONTENT BULL RED / HOLDEN MILES CREDIT: under our running clothes, and as touchpoint. Anyone with an online to the Cricket World Cup. When it timeline, is it ‘evergreen’ content a good story are key to ‘hooking’ in the team of runners ran in their presence should install Google comes to social media, be reactive or should it be archived after a your customer. Not surprisingly, product it gave them great visual Analytics, and make use of other and responsive, and think like a period of time.

www.sports-insight.co.uk

RETAIL 43

BUYING LOCAL – SHOULD YOU? Paul Clapham looks at the positives and negatives of promoting 'local' goods

ocal is a word that carries Increasingly British made products your research carefully. It’s no and lots more. It is in essence the regardless of party, somebody you a lot of baggage, some of it are going to be in demand because good finding out halfway through opposite of new, clever, original could talk to about business in your good for businesses, some of they will be cheaper plus, I predict, developing an ‘All Yorkshire sports and creative. town, someone you think would Lit less good. Let’s look through those there will be a general enthusiasm shop’ that in practice you can’t You will note that these phone you back if you asked for options, starting with the positives. for British produced brands – achieve more than 60 per cent. negatives are all perceptual rather their help. Customers increasingly like the if not Brexit will prove a You might consider starting than practical. That doesn’t make So who’s on your side when it virtues of ‘local’. That is what they commercial disaster. with an all Yorkshire section and them irrelevant, it just makes them comes to being a local buyer and say. Look for instance at the work So, if you are going to make a working upwards. tougher to negate. seller? Start with your county put in by Waitrose and Morrisons. commercial benefit of ‘local’ first Incidentally you may well Get to know your local council. Like many business Both say that they’ve researched you need to define it. It could be be disappointed by how few councillor. He or she knows all the owners you probably think that the their customers in depth and the as simple as “we are committed prospective suppliers beat a right people in local government return on your personal council tax answer comes back consistently to stocking product produced in path to your door. Personally I’d and almost certainly finds local and business rates is pitifully poor. ‘we like and would prefer to buy Britain.” That might be England/ be jumping with joy at the politics fascinating which is a good Here is a potential exception. locally produced goods’. Scotland/Wales. prospect of a retail customer just thing because 95 per cent of the County councils, rather Easy peasy, then. Buy local. It’s If you can narrow that down down the road but apparently a lot rest of us find it dull in the extreme. than local councils, have the what customers want! There are further, so much the better. Cricket of suppliers hide their light under Without these enthusiasts nothing responsibility to give active lots of reasons why it should be true, bats from Duncan Fearnley a bushel. worthwhile would get done. support to businesses in their area. but is it? I strongly suspect that this (Worcester), footwear from Umbro There are plenty of other I hate to refer to party politics This comes with both good news is one of those issues where the (Manchester), tennis balls from benefits. If you are buying local you but unfortunately it’s a necessity and bad news: some of them are customer loves the idea in principle Price of Bath etc etc. I suggest this are supporting local employment. in this case. Who you vote for is excellent and some are rubbish at but when they get their wallets out will demand a marketing effort Anyone with children will like the exclusively your own affair, but this part of their remit. You’ll have they’re not quite so keen. from the whole trade but that will thought that their kids don’t have when choosing where to put your to pick up the phone and talk to I’m not suggesting that your be worth the time and money. to move away to get a job. If they cross consider the views, promises them. Better still go and see them. customers are a bunch of rogues Stressing that you aim to choose to that’s quite different. and record of candidates regarding My personal experience here in and liars rather that ‘local’ is a stock local product and defining OK what are the negatives of supporting small local businesses. Kent has been good to excellent. somewhat woolly virtue that has local clearly is a strong ‘local’? First, for some people Needless to say they will all They have a service called PinK – hardly been sold to consumers for a marketing message and a it will mean parochial, not the swear blind that they are your produced in Kent. I suggest that’s long time. Little wonder about the powerful point of difference. Is message you want to convey. It biggest supporters and you can’t exactly what you want, so take wooliness in that case. it practicable, however? can also mean old-fashioned, trust any of the others. I’d say ‘vote a look and tell –yes, tell - your This matters because of Brexit. Clearly it is important to do unimaginative, limited small for the most convincing individual’ County Council to copy.

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[email protected] fitness-mad.com +44(0)1386425925 MY SPORTING LIFE 45 Rowing the Pacific to get the right mind set

ere's a pub quiz question: point was simultaneously sinking What do tennis number Physiotherapist Laura Penhaul talks to Tony and on fire, never sleeping for more one Naomi Osaka, round- than two hours and knowing that Hthe-world cyclist Mark Beaumont, James about her life and career in sport whatever happened no help was at and the British Paralympic team hand, that Laura finally discovered have in common with the rowers in what it takes not to give up. a pink boat called Doris? “Every time I felt like my body had The answer is that their goals, nothing more to give, it surprised me mental and physical preparation with its ability to dig even deeper, its and ultimate triumphs, were ability to heal and its ability to adapt, managed and motivated by even in intense heat or through a 34-year-old dark-haired severe sleep deprivation.” Cornishwoman who has an almost There was a crew of six with four mystical insight into the mindset on the boat at any one time. They of athletes and the challenge of rowed in two hour shifts, snatching extreme situations. sleep in a cabin the size of a two- And that’s because Laura man tent. The row was expected to Penhaul, team leader and motivator take six months but it took nine. of the first all-female crew to row “This meant we had to ration food the Pacific Ocean, has been there, and there were other difficulties. I done it, and got the T-shirt. lost two and a half stone. About 500 Laura is one of the most miles offshore there was flooding respected physiotherapists in and fire in the electronics and we sport but that’s only half the story. had no lights or beacons. It’s her gift for what is called in “We had to make the tough the jargon, PM (performance decision to turn round and row management) that brings high- back to mainland America to get the achievers to her door in search of problems fixed. It was a pride thing that elusive factor which turns - we’d all worked so hard to make excellence into legend. sure we didn’t look like a bunch of Basically, PM creates an Laura was only 12 when Paralympic games. “It’s also a question of having girls who were floating around and environment which enables people she knew she wanted to be a “This carried me into London a close understanding with the then gave up after ten days. to perform to the best of their physiotherapist. “My mum was a 2012. I started working with British people I work with. When I “We got over it when we were back abilities and if Laura can’t solve a nurse so I got to see the working Athletics as lead physiotherapist worked with marathon runners on the boat and on our way again.” problem she will know someone environment of the hospital, which on their Paralympic programme and triathletes, I did a couple of Laura continues to challenge who can. Currently preparing the made me want to get into the for Rio, where we did amazingly marathons and three triathlons to herself in extreme situations. In GB Olympic sailing team for next medical profession. well and exceeded everyone’s understand what they were going 2017 she became performance year’s Tokyo games, she has experts “Eventually I did work expectations by coming second in through and get into their mindset. manager for Mark Beaumont, in every discipline on hand to experience and got totally hooked the medal table. “It’s the mindset that enables us who broke the world record for address every area of performance. on physiotherapy. Every decision “It was the best Paralympics GB to overcome adversity and not give circumnavigating the globe by bike Doing the epic 9,000-mile Pacific I made was geared towards how had ever achieved. The atmosphere up however bad things get.” in less than 80 days by setting a row with what was unblinkingly I was going to establish a career was great and I was incredibly But Laura realised it was a target of 240 miles a day for 79 days. called the Coxless Crew, and in physio. While doing my degree proud of the athletes.” mindset she could not completely Laura was behind his physical succeeding against all the odds, at Oxford, I worked in rugby and Laura says her passion to share unless she literally put her preparation, travelling with him was something Laura had to do realised that being a sports physio lead and performance-manage life on the line. “How we react and co-ordinating all his nutrition before she felt justified in guiding was what I wanted to do.” developed while working when something is not our choice and medical logistics to optimise other people’s lives and careers. After qualifying as a alongside Paralympians. is something we’ll never know his performance. “It was a sport I had never physiotherapist, Laura joined the “As a physio, you are trained until it happens. I wanted an “My job was literally to keep done before,” she says. “It was an Oxford NHS trauma centre dealing to do the clinical side of things environment with risks that I had the wheels turning, and keeping environment where I would be with patients with life-changing but when you are working in never faced before.” him in the best possible mindset. faced with probably wanting to give injuries. “That’s what started to elite sport you are very fortunate She found it in 2016 on a 9,000 That meant managing everything up. I wanted to experience that.” show me a difference in people’s to have access to leading mile nine-month row across the - whether he needed gloves or a Laura was born near Redruth mental attitude - how some push experts in all other disciplines Pacific Ocean from America to jacket, what he should eat, how long and now divides her time between to get the most out of themselves -doctors, performance analysts, Australia with an all-girl crew in he should sleep - and arranging for Cornwall - she’s a crew member in contrast to those who can only psychologists and many more.” a pink 8.5 metre pink rowing boat videos of his children to be sent of the St Agnes lifeboat - and see negativity. For instance, when she began called Doris, breaking two world from home to keep his morale up. the Olympic sailing team’s base “As a physio you can be a great working with world number one records and raising a massive “No detail is too small when in Weymouth. clinician but if you are not working woman tennis star Naomi Osaka, amount of money for charity. you’re trying to get the absolute “Cornwall is a very special with people who want to do better Laura found that although she had The organisation came naturally. best performance out of someone.” place,” she tells us. “I hold it very and who are willing to work with the best possible coaching team, This involved identifying the Laura says the people who inspire dear to my heart.” Indeed, as you, then you need to address that Osaka had never been exposed challenge, working with the her most are those she has worked a distraction from one violent first and foremost in order to treat to any elements of performance charities, selecting and training with. As she says: “If someone with storm during the Pacific row, she the person as a whole.” training, nutrition, warm up and the team, sourcing experts one leg can climb a mountain, then imagined she was driving home Already the urge to understand, recovery time - basics that are to ensure that they were best I can row an ocean. Everyone has to Cornwall. “I thought about the and improve, the human mindset, usually taken for granted. prepared, managing the design their own Pacific Ocean to cross. scents, the sounds and what I especially in athletes, was born. “I brought in specialists in all and construction of the boat and You just need the confidence to lose would see along that special route, Laura worked with the British these disciplines. It’s all about securing sponsorship. sight of the shore. and it mentally took me away to a ski team, and the UK disabled ski doing everything possible to get the It was in waves the size of a two- “People who inspire me just different lovely place.” team for Vancouver 2010 - her first very best out of an athlete. storey house, in a boat which at one crack on...” “ It was an environment where I would be faced with probably wanting to give up. I wanted to experience that. ” www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing Working with my partner – no thanks!

hen I took over the - as it often was - and he certainly few independent shopkeepers who business from my dad didn't get that at home with my work with their wives or partners the year Rochdale were mother and that awful parrot. But will be unfamiliar with the tension Wrelegated from the Football League even so there's a lot in what he said. which can descend behind the and strong men wept in the streets, At first sight, the scenario may counter when your better half he gave me a piece of advice. look promising: "Can I make you decides she wants to take over. We were fishing in the canal at a coffee?” says your partner with The only time my wife helped the time and I'd just hooked what a fond smile."We don't seem too in the shop was when my devoted felt like the biggest pike on the busy this afternoon so I thought assistant Norman went down planet, only to find it was a mud- I'd nip to Tesco. Salmon steak all with shingles the year Skinner filled Hoover bag tangled up in right for supper - and a nice bottle Normanton got a hat-trick for a bicycle wheel, but even so I've of Chablis?" Barnsley in the second round of always remembered what he said. Of course, in real life, it usually the Cup and strong men danced in "Never go into business with doesn't work out like that, as my the streets. a woman, particularly a wife or friend Monty knows only too well. It was a disaster. She reorganised girlfriend. Your mother has been He's in partnership with his wife the entire stock so that no one could trying to get behind that counter in an independent sports clothing find a thing, paid bills before the red for 30 years, and I know that if she shop in the next parish. I use the reminders arrived and asked damn- did we'd be bankrupt in a week. word partnership loosely: they the coaxial cable of his till with with him than kiss her goodbye. fool questions like why were there Chaps don't want to buy a jockstrap haven't exchanged a civil word for the breadknife when he was giving Most of Monty's limited spare still cricket bats in the window in or a cricket box from a woman, nine years to my knowledge. change for a Charlton Athletic shirt. time is spent looking in estate January? She also hid the sugar. and who can blame them? Pass me Monty keeps the shop open Indeed, the only time Monty agents' windows for some premises I stood it for a week and then a those maggots." all hours, even on Sundays, as he seems to be guaranteed a bit of he could afford to buy as a home miracle happened: Norman asked Of course, I happen to know the desperately tries to earn money for peace is a couple of hours at home and shop and so escape from the if he could come back to work. real reason for his reluctance to the alimony he would be delighted on Monday and Friday nights living hell in which he resides. His wife was forcing him to watch let my mother work in the shop to pay if only his wife would agree when his wife leaves the house So far he's been unsuccessful, Countdown and turning off the was that she would have stopped to divorce him. to work as a voluntary marriage- and when he foolishly left the racing on TV saying it raised him throwing his fag-ends down We get quite a few customers guidance counsellor. details of a derelict butcher's shop his temperature. the toilet, going to the pub at who come to us because they can't Apparently they first discussed lying around, his wife, in an orgy of He arrived moaning softly and lunchtime, playing darts in the buy what they want at Monty's, divorce in the car from the church revenge, cut the toes out of three covered in calamine-lotion, and store-room with his mate from the mainly because his attention seems to their wedding reception in 1988 dozen Arsenal away-strip socks boy was I pleased to see him? After taxi-rank and putting too much to be elsewhere - like the time his and things have gone downhill ever and stuck a four-foot high notice all, those lunchtime dart-games in sugar in his tea. wife was attacking the office door since. When I once asked why they on the shop window reading:"My the storeroom soon become pretty He also enjoyed a bit of peace with the angle-grinder she bought still went on holiday together, Monty husband tortures our dog," pointless when you're playing on and quiet when the shop was empty in a B&Q cut-price sale or cutting replied that he would rather take her An extreme case, I grant you, but your own.

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