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Download Article (PDF) Advances in Social Science, Education and Humanities Research, volume 232 4th International Conference on Arts, Design and Contemporary Education (ICADCE 2018) Research on Innovation and Entrepreneurship Education of University Students in Zhejiang Province* Keqing Du Wenhong Cheng** Jiaxing University Jiaxing University Jiaxing, China Jiaxing, China **Corresponding Author Yingjie Chen Xin Zhou Jiaxing University Jiaxing University Jiaxing, China Jiaxing, China Yuyou Guo Weihan Xu Jiaxing University Jiaxing University Jiaxing, China Jiaxing, China Abstract—In this paper, the present situation of college system reform, the higher education mode has gradually been students' demand and recognition for innovation and changed from elite education to popularization. Fronting the entrepreneurship education is obtained through the research of severe employment situation of college students, a large six colleges in Zhejiang Province and by using statistical software percentage of contemporary college students choose to analyze the data. And the present situation in Zhejiang innovation and entrepreneurship. Entrepreneurship education Province is compared with the European and American has been implemented in China for nearly 30 years, which has countries. With the knowledge age, entrepreneurship education been recognized gradually from university to society and for college students has increasingly become the direction of become one of the most important forms of higher education higher education reform in the world. Entrepreneurship in China. But compared with the superior policy environment education in Europe and America universities has accumulated and attention provided by Britain, Germany, Japan and rich experience in their long-term exploration. But China's entrepreneurship education is in the initial stage, and there is no Singapore for innovation and entrepreneurship education in complete theoretical system of entrepreneurship education. And colleges and universities, there are many problems in China's the biggest problem is the lack of recognition and demand of entrepreneurial innovation projects. Above all, the low college students for innovation and entrepreneurship education. recognition and demand of entrepreneurship education is one On the basis of summing up the successful experience of foreign of most important problems. countries and the actual situation of Zhejiang Province which is the large educational province in China, this paper puts forward B. Research Significance some reasonable suggestions on improving the demand and In recent years, Zhejiang has implemented a number of recognition of college students for innovation and initiatives and policies to promote the implementation of entrepreneurship education and perfecting the theoretical innovation and entrepreneurship education in universities. In system of entrepreneurship education. 2015, the General Office of Zhejiang Provincial Government Keywords—Zhejiang Province; colleges and universities; issued opinions on speeding up the development of maker innovation and entrepreneurship; education; recognition; space and promoting innovation and entrepreneurship. And it knowledge degree is necessary to further optimize the environment for innovation and entrepreneurship and stimulate the creativity of the whole society. The basic connotation of innovation and I. INTRODUCTION entrepreneurship education is to develop and improve the innovative spirit and quality of students, namely, to cultivate A. Background the enterprising spirit, career and pioneering spirit of college With the continuous development of China's educational students, and to improve the students' ability to plan business *2017 Zhejiang Academic Science and Technology Innovation Activity activities and engage in a certain career planning. The & New Seeded Talent Plan’ Funding Project (Project No.:2017R417033) development of college students' new entrepreneurship Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 766 Advances in Social Science, Education and Humanities Research, volume 232 education is of great significance for improving the national reasonable system of entrepreneurship teaching, entrepreneurial level and innovation ability, strengthening the including the limited number of teachers, not high practical ability of college students and the ability of degree of specialization, unreasonable compiling of knowledge transformation, and solving the problem of teaching materials and backward teaching methods. "difficult employment" for college students. Liu Yushan[6] believes that the most important thing for domestic innovation and entrepreneurship C. Research at Home and Abroad education is to deepen the understanding of entrepreneurship education and to improve the 1) Domestic situation of innovation and entrepreneurship atmosphere of it. education recognition: Innovation and entrepreneurship education in colleges and universities has become a new topic Integration refers to the integration of education and in the educational field at home and abroad. According to the teaching in entrepreneurship education in colleges and literature of innovation and entrepreneurship education, it is universities, with the integration of employment and found that the research trend of college students' innovation entrepreneurship education and the school and out- school education. At present, there are three main and entrepreneurship education at home has the following problems: one is that the cohesion of education and several common characteristics: teaching is not strong, the curriculum system of The existing literature and research mainly shows that entrepreneurship education is not perfect, the the domestic universities have not formed a complete classroom teaching and entrepreneurial activities are theoretical system of entrepreneurship education not planned as a whole, and the theoretical learning through comparing the domestic and foreign and practice training fail to promote each other; two, innovation and entrepreneurship educations. But the synergy of employment and entrepreneurship overseas entrepreneurship education in colleges and education is not strong, and entrepreneurship universities has accumulated rich experience in their education and employment education should be long-term exploration. For example, Wang Guilin and coordinated; three, the linkage between school and Yang Zhiqiang[1] summed up the experience of out of school education is not strong, and the development of entrepreneurship education in the entrepreneurship education should realize the organic United States and Japan, which requires that the integration of university talent training, teaching and entrepreneurship education in colleges and research, enterprise capital technology and production universities should be guided by the advanced ideas, practice. Zhu Keyi [7] believes that the construction with the system of cooperation between government, of entrepreneurship education curriculum system industries and colleges, and based on scientific and needs three parts, namely, teachers, social enterprises technological content. Huang Zhaoxin, Wang and government policies. For theses, it is necessary to Zhiqiang [2], after comparing with the UK, concluded attach great importance to teacher training, strengthen that the entrepreneurship education in Chinese joint training with society, enterprises and factories, colleges and universities should change the develop double-teacher type tutors, and actively ""thousand a voice" situation based on the integration cooperate with senior entrepreneurs with rich of our own school characteristics and professional practical experience in the industry. Yue Sun [3] education. believes that it is necessary to build a three-in-one Professionalization refers that entrepreneurship entrepreneurship education platform. First of all, to education in colleges and universities should have increase the sense of community's recognition of exclusive disciplines, expert teams and professional entrepreneurship. Secondly, to strengthen the education methods. There are three difficulties in cooperation between school and enterprise, and carry front of the professionalization of innovation and out the education of entrepreneurship with entrepreneurship: One is the lack of discipline support, universities. The most important thing is to improve two is the lack of expert teams, and three is the lack of the supporting policy for entrepreneurship and professional education methods. Sun Yue[3] believes connect the support of all sectors of society. that Chinese innovation and entrepreneurship In conclusion, on the basis of the existing research, we education should be deepened with education and must start with the three aspects of professionalization, teaching reform and by improving the quality of integration and scientization to promote the recognition and education evaluation system; Zhuang Yimin[4] demand of college students for innovation and pointed out the present situation of local colleges and entrepreneurship education. Yang Juan's college innovative universities entrepreneurship at the present stage: education can effectively cultivate educator's entrepreneurial students' understanding of entrepreneurship is broad, knowledge and ability. Therefore, enhancing students' and their concern for entrepreneurship education is recognition and demand of innovation and entrepreneurship
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