Charlie Cook Q&A
December 12, 2016, Issue 530 Cloud Nine: Charlie Cook Q&A Cumulus’ WSM-FM (Nash Icon)/Nashville has spent nearly a year as the market’s top Country station 6+ and OM/PD Charlie Cook has overseen the station’s emergence. Doubling as VP/Country for the group, Cook has a unique perspective on the hybrid format and why it’s working so well in Nashville. CA: Obviously Cumulus Country is on quite a roll in Nashville, but we only see the boxcars. What’s going on once you dig into the demos? CC: It’s one thing to be the 6+ guy, but that takes in 60-year- olds and I totally get that is an advantage for WSM-FM over the other two. When you look at 25-54, which is what everyone cares about, in a bunch of different ways, ‘SM is in front. In 6am to midnight, WSM still does well and is the leading Country station with a 5.1. Last December, that was a 3.5. Average Quarter Where’s The Blow? Capitol and UMG/Nashville staffers Hour Persons grew from 2,000 to 3,100 celebrate the label’s eighth consecutive Label of the Year win during that time, which is a 35% jump. TSL, with eight-ball cupcakes courtesy of Country Aircheck. Pictured cume and daily cume all went up. (l-r) are UMGN’s Chris Schuler, the label’s Ashley Laws, CA’s A lot of people look at Monday-Friday Lon Helton, Capitol’s Brent Jones, CA’s April Johnson, UMGN’s 6am to 7pm, and WSM is still the leading Donna Hughes, Capitol’s Bobby Young, UMGN’s David Friedman and Jason McColl, and the label’s Sarah Beth Watson.
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