VISITORS GUIDE BRAMALL LANE SEASON 2019/20 WELCOME TO BRAMALL LANE THE HOME OF SHEFFIELD UNITED FOOTBALL CLUB

We want to ensure that anyone visiting Bramall Lane has a great experience, whether you’re a first time visitor, a season ticket holder or an away fan.

Included in this guide is all the information you need to know to plan your visit, From purchasing your ticket to parking at the stadium. buying your matchday programme or choosing what to eat and drink.

If you can’t find what you are looking for just use the contact list at the back to call or email us.

1 THE FAMILY CLUB

At Sheffield United we pride ourselves on being a family and community orientated Football Club where everyone is made to feel welcome.

We ask our fans to be respectful and help us so that anyone coming to Bramall Lane has a positive experience. We support the Football League Enjoy the Match campaign and the inclusion and Anti Discrimination Code of Practice. Our staff and stewards are here to help but will take action if it is felt that language and behaviour are abusive or discriminatory.

Throughout the season we have designated games for Kick it Out and Level Playing field, as well as supporting various events and initiatives aimed at families and communities being more involved with the Blades.

2 BUYING YOUR TICKET

Ticket information, pricing and dates of sale for individual fixtures is available at tickets.sufc.co.uk.

Home matches are normally on sale 4-6 weeks in advance and away match tickets are generally available 2-4 weeks in advance.

You can purchase tickets:

• In person at the Sheffield United Ticket Office. Situated at the stadium at • the bottom of the main car park (Cherry Street). • Over the telephone on 0114 253 7200(Option 1), a £1 booking fee applies per ticket. • Online at https://tickets.sufc.co.uk/ A £1 booking fee applies per ticket.

The Club also operates official coach travel for all away fixtures. This information is included with all away ticket information bulletins and can also be purchased via any of the three options above.

3 DIRECTIONS TO From the North / South / East • Exit the M1 at junction 33 folliowing signs to Sheffield (A57) and contin- THE STADIUM ue along the Sheffield parkway until you reach theark P Square rounda- bout.

• Take the third exit and follow signs for Bramall Lane

From the West • Take the A57 into Sheffield and take the fourth exit at the roundabout into Upper Hanover Street.

• At the next roundabout take the third exit to Bramall Lane.

By Bus / Rail • The ground is just a few minutes walk from Sheffield railway station and approximately 15 minutes walk from the city centre bus station. .

By Tram • The ground is approximately a 10 minute walk from Granville Road (Sheffield College) Tram Stop.

• This stop is served by the Blue and Purple routes from the city centre bound for Halfway and Herdings Park.

For up to date information on all bus, tram, train times and fares please visit www.travelsouthyorkshire.com

4 CAR PARKING Non Matchday Matchday Recommended car parking: Cherry Street (Main Car Park) Unfortunately parking is not available at the ground on APCOA Car Parking a matchday. Please be aware that the surrounding Eyre Street - The Moor MSPC S2 4SU areas are controlled by pay and display or permit holder Eyre Street only restrictions. S1 4QW There are a number of multi-storey car parks close by Show your match ticket / season card and on the edge of the city centre. park all day for just £3.50.

OR YOU CAN LEAVE YOUR CAR AT HOME AND GET TO THE MATCH HASSLE FREE WITH US

5 STAYING OVERNIGHT?

Visit our superb onsite 4 star hotel: Copthorne Hotel Sheffield Bramall Lane Sheffield S2 4SU

For reservations call: 0114 2525480 or email [email protected] For more information visit: www.millenniumhotels.co.uk/copthornesheffield

• Bed and breakfast available on request. • Annie’s Bar open to the publick for drinks, snacks and children’s activities pre and post match. • Enjoy a pre-match buffet in our award winning 1885 Restaurant.

6 JOHN STREET CORNER JOHN STREET BRAMALL LANE STAND KENNEDYS STADIUM KOP

• Bramall Lane has a capacity of 32,609. H.E. BARNES- BRAMALL LANE STAND • Visiting supporters are normally located in the H.E. Barnes Bramall Lane Stand. Visiting clubs will be given an allocation of tickets in ad- vance to sell to their supporters. If you are a visiting fan attending a game at Bramall Lane please contact your club for ticket details. • The John Street Stand is our designated Family Enclosure. Adults purchasing tickets in this area must be accompanied by children. • Full details of our disabled ticketing information can be found at • www.sufc.co.uk/fans/disabledfacilities • For a home match turnstiles open • approximately 90 minutes before the game. Bramall Lane has an

access control system which operates barcoded tickets and electron- TONY CURRIE ic season cards. There are no cash turnstiles in operation at Bramall SOUTH STAND Lane.

BRAMALL LANE CORNER

7 ENJOY THE MATCH IN STYLE WITH OUR CORPORATE HOSPITALITY

Bramall Lane is famed throughout football for the warm welcome given to its corporate clients and their guests. Our Commercial Team are on hand to make sure everyone has a day they will never forget.

We have a limited amount of hospitality packages available. Each one is tailored perfectly to your individual needs, whether you are cele- brating a birthday or special anniversary or a larger party entertaining corporate guests as one of our match sponsors.

Full details on the range of packages available can be found at www.sufc.co.uk/commercial or contact the Commercial Team on 0114 253 7200.

8 FOOD AND DRINK

Our concourse kiosks have a wide variety of food and bever- ages on offer to both home and away supporters throughout the match.

Our food, drink and snack selections include • Meal deals including pie and a pint and children’s offer- ings. • New ‘Local Hero’ products will also be available in select- ed areas around the ground. • Cashless tills (card or contactless) will be in operation across the stadium with limited cash facilities.

A full range of hot drinks, soft drinks and alcoholic beverages are also on offer in each area of the stadium.

69 MATCHDAY PROGRAMME

Our matchday programme “UTB” is priced at £3.50 and available at every home game from a number of sellers outside Bramall Lane and en route to the stadium.

You can also buy “UTB” from the Blades Superstore. Situated at the stadium at the bottom of the main car park (Cherry Street).

To celebrate reaching the Premier League, the 2019/20 season will see “UTB” back bigger and brighter and with more pages. Don’t miss out on your copy.

10 OFFICIAL MERCHANDISE

Situated in the main car park, the Blades Superstore is definitely a must visit. With a wide range of merchandise on offer, from pocket money items to replica kit, track- suits and framed prints.

In partnership with Adidas this summer saw the super- store undergo an extensive refurbishment. The new store now boasts a modern retail space.

Our friendly staff will be more than happy to help you find the perfectc momento of your day.

Want to shop on the go? Visit the Blades Superstore online at sufcdirect.co.uk

11 DISABLED SUPPORTERS

Sheffield United Football Club operates a ticketing policy which recognises disabled supporters may need assis- tance to fully enjoy their match day experience and offer a variety of reasonable adjustments based on individual supporters needs. The policy will not discriminate be- tween disabled people with differing impairments.

Sheffield United have a direct contact for all disabled supporter enquires. Kay Adkins, is available to assist with information for all disabled supporters travelling to Bramall Lane. To contact Kay please email kay.adkins@ sufc.co.uk

12 FAN EXPERIENCE

Our matchdays are filled with activities for the whole family to en- joy, offering you more than just a 90 minute matchday experience, but prioviding you with a fun-filled day out for the family.

HOME DEBUT • Free package for first time fans • Mini introduction to Bramall Lane and photo opportunities on 13 the pitch. • Free home debut goodies. • First time fans only. • Open to all ages.

CAPTAIN BLADE CLUB • Chance to be Captain Blades helper for the game. • Be on the pitch when the players come out. • Name and photo in the matchday programme. • Captain Blade gifts and photos included. • Available for ages 5 - 10

13 FAN EXPERIENCE

JOHN STREET FAMILY STAND • Games and activities for the whole family. • Free poster handouts. • Player Visits. • Face painting. 13 • Music from Hallam FM.

BLADES FAMILY HUB (located on John Street) • Free to attend. • Inclusive of all ages and abilities. • Refreshments available. • Soft games for younger children including lego, jenga, dominos, cards and connect 4. • Larger games for older children including table tennis, pool table, table football, playstation 4 and soft tip darts.

14 FAN EXPERIENCE

MEET THE TEAM • Our matchdays are staffed by our very own Community Foundation Staff Team and can be seen around the ground wearing red hoodies with ‘Fan Experience Coordinator’ on the back.

• Our team are situated around the ground including the Blades Family 13Hub and the John Street Family Stand and are there to help with any questions you may have and deliver our Fan Experiences. Be sure to see them as we will be handing out free goodies throughout the season.

If you would like any further information regarding any of our Fan Experience activities, or wish to book on to any of our packages, please contact our Fam- ilies and Juniors Coordinator Jon Helliwell on 0114 253 7200 or email him at [email protected]

15 GROUND TOURS

Sheffield United FC is renowned for its ground tours- your chance to fine out the fantastic history of our famous stadium and, of course, the Red and White Wizards

Tours begin in our “Legends of the Lane” Museum, which is located in the Tony Currie stand. Its your chance to see and find some truly incredible memorabilia dating back to the earliest times of the Club.

There is a fine selection of FA Cup Winners and Runners Up Medals from 13 the 6 Finals we have so far played in, plus rare shirts, Caps, boot and balls

Attendees will get an exclusive behind the scenes glimps at the inner workings of a matchday at Bramall Lane including walking down the play- ers entrance and into the players dug out for some photo opportunities.

The tour will also see you take a seat in the directors area to hear some interesting facts about the historical club and ground.

Tours are booked directly through our ticket office and cost just £10 for adults and £6 for concessions. Places are limited so make sure you book early.

For more information, contact the Club Heritage Manager John Garrett [email protected]

16 SUPPORTER LIAISON

Sheffield United FC is fully committed to the Supporter Liaison Officer Programme and were one of the first to have its own permanent SLO.

We have a match day team that consists of: John Cain Kate Stewart Gary Ogden Matt Bassett 13

The team are on site 3 hours before kick off for home games and are on duty in all four sides of the ground on a rota basis.

The SLO hub and contact point is located on the concourse for of the Family Stand - it’s a great place to get match day info, team line ups and travel arrangements.

Our team are on hand when official visiting travel arrives at Bramall Lane and also around the away turnstiles to answer any questions fans may have or to offer any advice that may be needed.

For further information contact Supporter Liaison Officer John Garrett on [email protected] or Disability Liaison Officer Kay Adkins on [email protected]

17 FOLLOW US ACROSS SOCIAL MEDIA

@SHEFFIELDUNITED

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Shop the Blades Superstore online at sufcdirect.co.uk

Box Office tickets.sufc.co.uk, 0114 253 7200 (option 1)

Sheffield United Football Club, Bramall Lane, Sheffield, S2 4SU

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