ANNUAL REPORT

Changing the world one life at a time… one pair of shoes at a time.

The Butterfly Movement Ltd. trading as Soles4Souls Australia

July 2014

FROM THE CHAIR

Changing the world one life at a time… one pair of shoes at a time.

With gratitude for the unwavering support of our community, the 2013/2014 year was particularly significant in the growth and community impact achieved. This year shoes which were donated Australia-wide were re-distributed in Australia, Guatemala, Tanzania and Vanuatu.

As the Founder and Chair of Soles4Souls Australia (The Butterfly Movement Ltd.) I am grateful for the support of the individuals, schools, businesses and community groups in changing lives through the donation of shoes and funds. During the year we reached the major milestone of more than 100,000 pairs of shoes collected from all Australian states and territories.

Our community engagement increased this year with opportunities to donate widened through:  Our Melbourne Shoe Drive in July and August 2013, culminating in a three-day event in Federation Square;  A National Shoe drive in partnership with Crocs Shoes Australia;  Additional businesses nominating to be donation points in (ongoing) and in Melbourne (during the 2013 Victoria appeal); and  The opening of the Soles4Souls Australia office in Adelaide, with support from our partnership with Wesley Social Enterprises.

In May 2014, following my move from Chief Executive to Chair, we also welcomed a part-time General Manager to Soles4Souls Australia to help lead the “The lives we change through the gift organisation to greater heights. of shoes is only possible with your Thank you to all of our community: our generosity” volunteers, our sponsors – both in-kind and financial, and our partner organisations. The lives we change through the gift of shoes is only possible with you and your generosity. Thank you.

I am proud to be part of the leadership team which guides and governs Soles4Souls Australia, and together with our community, I look forward to building on this year with another year of growth in 2014/2015.

Yours sincerely,

Dalice Kennedy Founder and Chair

1 July 2014

SHOE DISTRIBUTIONS

This year, in reaching our 100,000 pairs of shoe milestone, shoes donated in Australia were re- distributed in Australia, Guatemala, Tanzania and Vanuatu.

AUSTRALIA

Throughout the year we partnered with Power Community Limited (Port ) and the SA Nunga Netball Carnival to support more SA Indigenous kids needing a hand-up.

A highlight for the partnership this year was the distribution of footy boots to kids at clinics in Oak Valley, by AFL Legends and Byron Pickett.

The trips to Oak Valley are part of a partnership Power Community Ltd has with the Maralinga Lands.

The Power’s Aboriginal Engagement and Employment Manager Paul Vandenbergh said the Australian Aboriginal communities bring a lot to the sport and the partnership with Soles4Souls Australia will ensure more young players are provided with the crucial tools to reach their potential.

“Creating opportunities and pathways is the initial stage and providing the kids with shoes gives them an opportunity to increase their skill level and opportunities.”

“The Indigenous community represents three per cent of the population but in the AFL nine per cent of the players list is Indigenous, however, we believe through the right level of support this can increase.”

“For more Indigenous players to reach their highest level and potentially play AFL we need to provide them with the tools, and this includes footy boots,” Mr. “the partnership with Vanderbergh said. Soles4Souls Australia will ensure more young players Soles4Souls Australia is committed to are provided with the crucial supporting Australian youth and increasing opportunities through the tools to reach their potential.” provision of footwear. Sporting opportunities is just one avenue to reach and support more Australians.

The enthusiasm and commitment of Power Community Limited together with the wider Australian community in providing shoes will heavily contribute to the future success of Indigenous programs supported by Soles4Souls Australia into the future.

2 July 2014

GUATEMALA

In 2013 we were contacted by a company working in the footwear industry in Australia about a large number of new shoes (more than 10,000 pairs) they wished to donate to Soles4Souls Australia for our international programs.

Working together with Soles4Souls (USA), our sister charity, these shoes were redistributed with our partners in Guatemala.

TANZANIA: 2014 VOLUNTEER DISTRIBUTION TRIP

In May 2014 Australian volunteers joined our Founder and Chair, Dalice Kennedy, in Tanzania to distribute shoes donated by our community. It was our second volunteer distribution trip to Tanzania and the community and human impact was seen and felt each and every day through the smiles and gratitude shared with us by the hearts we touched.

The photos and videos which were taken throughout the journey share the story best. Click on the images below to be taken to our Instagram and facebook pages.

3 July 2014

TANZANIA: MICRO-ENTERPRISE

This year we travelled with David Graben, the Chief Operating Officer of Soles4Souls (USA) – our sister charity, to Tanzania.

Our visit to Tanzania was about ensuring we continue to do good work and are effective for the people you are supporting.

The focus of the trip was micro-enterprise and the opportunities created and long-term impact made for individuals and the community through the trade of second-hand shoes - a key focus for Soles4Souls Australia and Soles4Souls.

While charity is a special gift and has an important place in our world, supporting people in micro- “Employment is a life-changing enterprise is a gift that lasts for opportunity for people generations – it is the shoes you globally. The opportunity to earn a donate that change lives, change families and change communities. wage means the ability to buy food, to pay for shelter, to send During our distribution trips to children to school, to pay for Tanzania we visit various schools, health care. It is a life giving orphanages and youth centres to provide our donated shoes one-on- opportunity that sends ripples.” one to people in immediate need, however, there are many shoes which are best for creating opportunities and supporting individuals through micro-enterprise. It is with these shoes that help to mobilise people to support themselves and make a long-term change.

Employment is a life-changing opportunity for people globally. The opportunity to earn a wage means the ability to buy food, to pay for shelter, to send children to school, to pay for health care. It really is a life giving opportunity that sends ripples.

Unfortunately, this is a basic need not available for so many people, especially in developing countries where unemployment can be 40% or higher. Employment and income doesn’t just change the life of the individual, it changes families and communities. It is a generational change.

In addition, the flow on benefits of individuals selling shoes creates affordable footwear for people living in the community (therefore improving health and creating a further flow on of benefits).

While in Tanzania we visited local markets in Kigoma in west Tanzania and its surrounding regional areas, meeting with individuals that have a small (micro) business selling shoes, some of which have been donated in Australia and the USA through Soles4Souls. Speaking with them and hearing their stories highlighted the important role the global community plays through Soles4Souls and Soles4Souls Australia in making a long-term difference in the country and in the lives of the individuals.

4 July 2014

VANUATU

This year we received an email from Tom, an Australia volunteer based in Vanuatu, seeking some soccer boots to support the women’s soccer team he has been working with.

Tom told us that “In the past year, he and the local Women’s Development Officer have started the first U17’s Women’s League (there are no junior sport programs at all), in Port Vila the capital of Vanuatu, an U17 elite program which will see the first U17 national side compete in the Oceania World Cup Qualifiers and U12 football festivals. They are now extending the U17 Leagues to other islands (Vanuatu has 83), and have helped start a league on the island of Malekula.”

We were impressed with the developments and very keen to support the women with soccer boots.

The right footwear can increase the participation and opportunities for people in sport in addition to giving them greater pride and enjoyment from the game.

Within days of receiving the email from Tom we received 16 pairs of brand new girls soccer boots from the Rotary Donations in Kind Warehouse in West Footscray Victoria and secured a volunteer travelling to Vanuatu willing to take additional luggage. Within two weeks the girls had their new soccer boots.

On receiving the boots we received this message from Tom in Vanuatu:

“I had a training session with the national U17 women’s team yesterday where I handed out some of the boots (some of them are too big for this age) and the girls absolutely loved them. Especially the pink ones. I tried to keep telling the girls if they were too big not to wear them but they were just too excited.”

“Again thank you so much, if you come across any more boots please think of us,” Tom.

5 July 2014

SHOE PARTNERSHIPS

WESLEY SOCIAL ENTERPRISES

In September 2013 we announced a partnership between Soles4Souls Australia and Wesley Social Enterprises which commenced in early 2014.

Wesley Social Enterprises Inc. (WSE) is a non-profit Australian Disability Enterprise that provides employment for people who live with a disability. The partnership ensures meaningful employment for a supported, paid workforce in Australia with the employment of South Australians living with a disability in the sorting, packing and preparing of shoes for distribution.

During the February-June 2014 period the WSE team, who work two days per week, were trained in how to grade, sort and pack the donated shoes, sorting approximately 10,000 pairs of shoes during that time.

“I love the work. I want to stay here. I’m working so fast.”

“I love the work. I want to stay there. I’m working so fast” was a conversation overheard between one of the supported employees and their manager this year at WSE. The team are proud, happy and enjoying making a positive contribution to the world through the sorting and packing of donated shoes.

To support the partnership and to build sustainability, grants were received for equipment (Community Benefit SA) and wages support (Westpac Foundation).

The grants have helped to build a long-term foundation for operations, enabling us to grow by securing the employment of people with disabilities. The grants have also helped to accelerate the partnership with Wesley Social Enterprises with eight supported employees now having secure meaningful employment in through the sorting and packing of donated shoes.

The partnership with WSE has enabled employees to gain basic skills, develop relationships with fellow colleagues and increase independence through earning their own income.

6 July 2014

VICTORIA SHOE DRIVE 2013

Early in 2013 we hosted a crowd funding campaign to raise the seed funding needed to begin the process of establishing the networks and partnerships for a Victoria shoe appeal. Ninety four supporters contributed to provide the gifts needed, and once we were on the ground in Melbourne we were able to leverage and have a much bigger impact than we dreamed of.

During the July and August appeal in Victoria:  More than 10,000 pairs of shoes were donate;  $6,000 was donated to support the transport and distribution of the shoes;  A 3-day event was held in Federation Square supported by more than 30 volunteers on site to receive then sort and pack the donated shoes;  More than $10,000 in-kind sponsorship was received (inc. signage, shipping, heating, music talent and venue support); and  A fantastic news story was featured in The Age newspaper which resulted in further media coverage and countless support.

We are incredibly grateful to the 12 businesses that nominated to be donation venues for the public, the business and “we were able to leverage schools that held shoe drives for staff and and have a much bigger students, the individuals that contributed and the Rotary Donations in Kind warehouse impact than we dreamed of.” and volunteers in West Footscray that so warmly opened their doors to us to undertake our sorting and packing.

The Federation Square Event was the first event of this kind for Soles4Souls Australia and with the very talented Chris Lorenz of The AV Guys by our side throughout the three days the event was an incredible success and the perfect culmination for the Victoria appeal.

With gratitude to the venue sponsorship of Federation Square it was easy and convenient for the public to donate their shoes and create opportunities for people in our global community.

Check out the photos from Federation Square by clicking on the image below.

7 July 2014

CROCS AUSTRALIA™

During October we were excited to join with Crocs™ Australia in their 2013 “Crocs™ Comfort Challenge” to hold our first National shoe appeal. Throughout the 31 days the infamous shoe brand matched 1 pair of new shoes for every pair recycled in store.

Crocs™ stores across Australia provided 49 donation points for the public including in Victoria, New South Wales, South Australia, , Tasmania and Queensland.

The General Manager for Crocs™ Australia Robin Berry was “honoured to be a part of the great work that the Soles4Souls Australia program is providing to communities globally.”

“The association through the Crocs Comfort Challenge enables our family customers to reach out and make a difference in another community, much further away than their own,” Robin said.

During the appeal 3,742 pairs of shoes were donated by the public at the 49 nominated stores Australia-wide. With Crocs matching the donations this equated to 7,484 lives changed through the gift of shoes.

COMMUNITY

Throughout the year we continued to partner with schools, workplaces, councils, community groups, businesses and individuals all wishing to change lives through the gift of shoes.

It is only with the generosity of the Australia community that we are able to make a tangible life changing difference to the lives of people globally. It is our supporters who continue to make our difference possible.

THANK YOU!

8 July 2014

FINANCIAL REPORT

9 July 2014

10 July 2014

11 July 2014

12 July 2014

SPONSORS AND PARTNERS

Thank you to all our valued sponsors and partners throughout the 2013/2014 year – the businesses and people who connect our community and make our work possible.

Ann Lewis Shoes

Beggar Man Thief

Bhumi Bridgewater

Central Logistics Chipps

Chris Lorenz of The AV Guys

Community Benefit SA

Crocs™ Australia Daniela Corso

Dog & Pony

ESIC Lighting

Federation Square

Football Star Academy

Kuehne + Nagel Landscaping Ideas and Design Centre Nat Allison Not For Profit Accounting Service Ollie Ashenden Children’s Shoes

Port Adelaide Football Club / Power Community Limited

Red Bootie

SA Nunga Netball Carnival Send a Gourmet Basket

Simon Phillips Band

Soles4Souls

Studio C The Hire Depot at Glen Iris The Honey Lady

Tommy Rando

Vereys Shoes

Wesley Social Enterprises

Westpac Foundation

Wittner Shoes

Yarra Signworks

13