14 28 54 Contents 2008 Yearbook Port Adelaide Football Club 2 PRESIDENT’S REPORT 34 KANE’S COMING OF AGE Greg Boulton Best & Fairest wrap 4 MEET THE BOARD 42 PLAYER REVIEWS 2008 Board of Directors Analysis of every player INTRODUCING OUR ALLAN SCOTT AO, OAM Cover: 2008 John Cahill Medallist 5 47 Kane Cornes. Read more about NEW PRESIDENT Giving thanks to Allan Scott Kane’s Coming of Age on page 34. Q & A with Brett Duncanson ROBERT BERRIMA QUINN Cover design: EnvyUs Design 48 Cover photography: AFL Photos 7 CEO’S REPORT Paying homage to one of Power Brand Manager: Jehad Ali Mark Haysman our all time greats Port Adelaide Football Club Ltd COACH’S REPORT THE COMMUNITY CLUB 10 50 Brougham Place Alberton SA 5014 Mark Williams The Power in the community Postal Adress: PO Box 379 Port Adelaide SA 5015 Phone: 08 8447 4044 Fax: 08 8447 8633 ROUND BY ROUND CLUB RECORDS 14 54 [email protected] PortAdelaideFC.com.au 2008 Season Review 1870-2008 Design & Print by Lane Print & Post Pty Ltd NEW LOOK FOR ‘09 SANFL/AFL HONOUR ROLL 22 60 101 Mooringe Avenue Camden Park SA 5038 Membership Strategy 1870-2008 Phone: 08 8179 9900 Fax: 08 8376 1044 25 ALL THE STATS 62 STAFF LIST [email protected] LanePrint.com.au Every player’s numbers 2008 Board, management Yearbook 2008 is an offi cial publication from 2008 staff and support staff list of the Port Adelaide Football Club President Greg Boulton 26 2008 PLAYER LIST 64 LIFE MEMBERS Chief Executive Mark Haysman Games played for 2008 1909-2008 Editors Daniel Norton, Andrew Fuss Writers Daniel Bryant, Andrew Fuss, Daniel Norton 28 OUR HEART AND SOUL THE NUMBERS Photography AFL Photos, Gainsborough Studios, A tribute to Michael Wilson PAFC FINANCIALS FOR 2008 Bryan Charlton, The Advertiser 65 -Notice of AGM THANKS FOR THE MEMORIES 30 - Directors’ Report Copyright of this publication belongs to the Port Adelaide Football Club Ltd. No part of this Refl ecting on Greg Boulton’s publication may be reproduced or transmitted in any form without the written permission - Directors’ Declaration & of the Club. Every care has been taken in compiling the contents of this Yearbook, but the leadership Independent Audit Report publisher assumes no responsibility for the effects arising from them. The views expressed are not necessarily those of the publisher. PAGE 1 YEARBOOK 2008 PORT ADELAIDE FOOTBALL CLUB Greg Boulton President’s Report The 2008 season was a disappointing one for the Port Adelaide Football Club, Consolidated Financial Result as early, close losses compounded into a 13th place fi nish, our second worst in Activity 2008 2007 the AFL. $’000 $’000 Off the fi eld we had signifi cant revenue reductions in key areas, notably Gross profi t/(losses) attendances, membership, merchandise and our licensed club, The Port Club. AFL Distribution (including prizemoney) 7,110 7,238 This saw the club record a fi nancial loss, before extraordinary government Season tickets/PAFC & SANFL memberships 4,698 4,822 grants of $1,421,811. Sponsors/Coteries/Events/Merchandise 5,197 5,340 It is not an acceptable year but it is important to note the solid foundation Match receipts (647) (343) the club has built both on and off the fi eld that has us realistically planning to be back in the fi nals in 2009, and improving our fi nancial results. 16,359 17,057 Highlights Government grants 5,000 - Despite what we would all agree was a disappointing year, there were some Less costs signifi cant highlights that should not be overlooked… Net Marketing/Admin/Media & PR costs 3,842 2,798 • $2.5m federal government grant and $2.5m state government grant for the Football 13,348 12,995 development of our Allan Scott Power Headquarters facility at Alberton 17,190 15,793 Oval. • Record $300,000-plus profi t from Power Goes Safari, our gala auction, Operating profi t/(loss) - PAFC 4,169 1,264 which has become the most profi table event in the club’s history. Consolidation entries - (287) • Record growth in Planet Teal (kids) membership, exceeding 6,000 for the The Port Club profi t (loss) share (256) (49) fi rst time. Operating profi t/(loss) before SANFL fee • Continuing expansion of our Planet Teal community program, which now and minority interest 3,913 928 focuses on three key areas in health, diversity and the environment. SANFL fee (335) (325) The program again reached more kids than ever before and saw new Operating profi t/(loss) after SANFL fee partnerships created and new programs such as the highly successful Aboriginal Power Cup. and prior to minority interest 3,578 603 • Kane Cornes winning his second consecutive John Cahill Medal (and fi fth consecutive top-three fi nish), making him our second most successful player in terms of best-and-fairest results in the AFL, behind Warren The following comments can be made: Tredrea. • AFL general distribution has increased by 8% in 2008. 2007 was higher due • Netball SA partnership, culminating in being the Adelaide Thunderbirds to the receipt of $625k in fi nals prize money. major sponsor which saw them wear teal and silver in the new • Game-Day memberships and SANFL memberships were down on 2007 Trans-Tasman trophy competition, and forge strong community partnerships levels. off the fi eld. • Strong corporate sales offset by signifi cantly lower merchandise returns. • The signifi cantly expanded SuiteOne selling out once again, and providing • $5M in grants received from both the Federal and State Governments for unquestionably the best place to be at AAMI Stadium. facilities development at Alberton Oval. • The commitment from the SANFL to provide equal branding and footprint at • Increase in overhead costs, driven by fi rst year of netball sponsorship; our home ground, AAMI Stadium, as well as an increased share of stadium increase in sponsor servicing costs in line with increase in corporate revenue in the future. revenue; and increase in Suite One costs in line with expansion. • Late season wins over Adelaide, Melbourne and North Melbourne to send • Football expenses up $353k driven by player payments increasing in line our group into 2009 pre-season with a lot of enthusiasm and belief. with the TPP (total player payments). PAGE 2 YEARBOOK 2008 PORT ADELAIDE FOOTBALL CLUB Areas for improvement in 2009 in Mark Haysman is an outstanding leader of people, and exactly the right We approach 2009 focused on key areas we believe will bring great person to lead the club forward. We thank John James for his four years as chief improvement on and off the fi eld next year. executive, who did a brilliant job with great passion, bringing much necessary We are excited about the new structure to membership for 2009, which change to the club, and now moving on to a dream role in the USA. is more than 12 months in the planning, thanks to cutting-edge research It is important to note the work of Mark Williams, Peter Rohde and our conducted with Deakin University. This has enabled us to streamline our football players and staff. Mark, in particular, has been unfairly criticised in membership packages, while putting more emphasis on what supporters have the media this year, and as a club we certainly take objection to constant and told us they want from their membership. unwarranted attacks on our senior coach. It is critical we increase our engagement with our supporters. Our new Thank you to Vodafone, who have now been with us as joint major sponsor chief executive, Mark Haysman is leading a strong focus on listening to our for all 12 years in the AFL. Bianco joined Vodafone as joint major sponsor for the supporters, understanding what you want, and what may be troubling you or fi rst time this year and we thank them for their commitment to the club and holding you back from attending games, and strengthening the connection look forward to a similarly long partnership. Traffi c fl ow to the Power Megastore at Alberton Oval is not suffi cient to rely In 2008 we lost two of the club’s greatest ever contributors. on solely for all its sales, so our merchandise area will shift its focus in 2009 The R.B.Quinn Grandstand at Alberton Oval is a lasting legacy of Bob Quinn, towards home games, catalogue, and online sales. one of the club’s all-time best players. Bob was the club’s joint No.1 ticketholder On the fi eld, we see the experience our young list gained in 2008, particularly for his contributions to our club. He won two Magarey Medals, one either side in the latter part of the season, as invaluable preparation for 2009, and a key of being a hero of WWII, a remarkable feat. The club’s tribute to Bob begins on part of our rise back up the ladder next season. page 48 of the Yearbook. Allan Scott is the single greatest fi nancial contributor this club has ever Returning profi t and reducing debt in 2009 had, and our rise from suburban football club to national prominence could It is important our members know our club is fi nancially stable with net not have happened without his generosity. It is fi tting that Allan’s name will assets of $8.9M. We are continuing discussions with the SANFL for a greater forever adorn our training and administration facility at Alberton. Page 47 has share of AAMI Stadium revenue from next year and beyond and we have more on Allan’s life and contribution to our club.