Ireland Make a Break for it Fáilte Ireland & Group Campaign

© 2020 Expedia, Inc, an Company. All rights reserved. Confidential and proprietary Who is Expedia Group?

We are the world’s travel platform. Our purpose is to bring the world within reach.

Demand Properties on core Monthly visits1 lodging platform4 750M+ 1.1M+

Active corporate travelers Vrbo online 2M+ bookable listings High volume & Broad and 1.9M+ Powering diversity of diversified ~100K Customers Suppliers Airlines Offline travel agents2 500+ 35K+ Car rental companies B2B partners leveraging 175+ our platform

Contacts handled annually3 Unique activities 50M+ 35K+ Supply

Notes: Expedia Group data shown as of 12/31/18, unless otherwise noted. 1Monthly visits based on data for Brand Expedia, Hotels.com, , , Wotif, Vrbo, and Hotwire combined during 2018. 2Offline travel agents based on number of sales agents in Global Customer Operations, Expedia Partner Solutions (EPS), Vrbo, Classic Vacations, CruiseShipCenters, Travel Agent Affiliate Program (TAAP). 3Contacts handled annually include calls, emails, chats and social media. 4 Property count as of 3/31/19, includes more than 460,000 integrated Vrbo listings. © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary 2 Fáilte Ireland & Expedia Group Campaign Details

Book Dates Travel Dates

August 31st 2020 – January 22nd 2021 August 31st – September 30th 2021

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Leader board banner

MPU banner

Skyscraper banner 5 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Here is how you can get involved….

Join the Campaign in Partner Central

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Join by August 30th 2020

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8 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Create your own discount promotion

9 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary What works?

Recommended promotions

Minimum Length of Stay Value Add Promotions Mobile Promotions

Currently domestic length of Food and beverage credits Surge in mobile bookings stay is at 2.4 days Late check-outs 10% off on mobile devices or Incentivise guests to stay Bar credits to members booking longer

10 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Create your own discount promotion

Joining the Make a Break for It campaign after August 30th 2020

1. 3. 2.

4.

11 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Create your own discount promotion

Joining the Make a Break for It campaign after August 30th 2020

Select ‘Ireland’ to target domestic guests in Republic of Ireland 1. Select ‘’ to target domestic guests in Northern Ireland

2. Flexibility to increase % discount to guests

3.

3. Flexibility to add blackout dates

4. Insert the Promotion Name

5.

12 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Create your own Value Add Promotion

13 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Create your own Value Add Promotion

14 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Create your own Value Add Promotion

Example value added promotion for free Value Add beverage per stay for 2 Options guests

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1 2 3

Sign and enroll Build your products Go Live with us today in our interactive tool Internationally Tell us about your Create products & add See your products appear on business and sign online content, media & rates on our global brands and start contract in 5-10 minutes Partner Central growing your business!

Convinced? Head to http://join.localexpertpartnercentral.com/signup to work with Expedia Activities now!

© 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Expedia Group Contacts Ireland

18 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Expedia Account Management Team Ireland

Donna O’Sullivan Tanya Da Silva Sandra Sutton Anthony Ryan Market Manager Ireland Market Manager Ireland Area Manager Ireland Area Manager Ireland

Please feel free to contact the Expedia Group team in Ireland [email protected]

© 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary 19 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary