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Analiza Industrije Video Igara Analiza industrije video igara Pavelić, Ivan Master's thesis / Diplomski rad 2018 Degree Grantor / Ustanova koja je dodijelila akademski / stručni stupanj: University of Pula / Sveučilište Jurja Dobrile u Puli Permanent link / Trajna poveznica: https://urn.nsk.hr/urn:nbn:hr:137:309348 Rights / Prava: In copyright Download date / Datum preuzimanja: 2021-10-02 Repository / Repozitorij: Digital Repository Juraj Dobrila University of Pula Sveučilište Jurja Dobrile u Puli Fakultet ekonomije i turizma «Dr. Mijo Mirković» IVAN PAVELIĆ ANALIZA INDUSTRIJE VIDEO IGARA Diplomski rad Pula, 2018. Sveučilište Jurja Dobrile u Puli Fakultet ekonomije i turizma «Dr. Mijo Mirković» IVAN PAVELIĆ ANALIZA INDUSTRIJE VIDEO IGARA Diplomski rad JMBAG: 0303025379, redoviti student Studijski smjer: Turizam i razvoj Predmet: Mikroekonomska analiza Mentor: doc. dr. sc. Daniel Tomić Pula, svibanj 2018. IZJAVA O AKADEMSKOJ ČESTITOSTI Ja, dolje potpisani _________________________, kandidat za magistra ekonomije/poslovne ekonomije ovime izjavljujem da je ovaj Diplomski rad rezultat isključivo mojega vlastitog rada, da se temelji na mojim istraživanjima te da se oslanja na objavljenu literaturu kao što to pokazuju korištene bilješke i bibliografija. Izjavljujem da niti jedan dio Diplomskog rada nije napisan na nedozvoljen način, odnosno da je prepisan iz kojega necitiranog rada, te da ikoji dio rada krši bilo čija autorska prava. Izjavljujem, također, da nijedan dio rada nije iskorišten za koji drugi rad pri bilo kojoj drugoj visokoškolskoj, znanstvenoj ili radnoj ustanovi. Student ______________________ U Puli, _________, ________ godine IZJAVA o korištenju autorskog djela Ja, _______________________________________ dajem odobrenje Sveučilištu Jurja Dobrile u Puli, kao nositelju prava iskorištavanja, da moj diplomski rad pod nazivom __________________________________________________________________________ __________________________________________________________________________ __ koristi na način da gore navedeno autorsko djelo, kao cjeloviti tekst trajno objavi u javnoj internetskoj bazi Sveučilišne knjižnice Sveučilišta Jurja Dobrile u Puli te kopira u javnu internetsku bazu završnih radova Nacionalne i sveučilišne knjižnice (stavljanje na raspolaganje javnosti), sve u skladu s Zakonom o autorskom pravu i drugim srodnim pravima i dobrom akademskom praksom, a radi promicanja otvorenoga, slobodnoga pristupa znanstvenim informacijama. Za korištenje autorskog djela na gore navedeni način ne potražujem naknadu. U Puli, _______________ (datum) Potpis ___________________ Sadržaj Uvod ........................................................................................................................... 1 1. Što su video igre? ................................................................................................... 3 2. Struktura industrije video igra ................................................................................. 5 3. Priroda industrije video igara .................................................................................. 7 3.1. Subjekti u izradi video igre................................................................................ 7 3.2. Korisnici video igara ......................................................................................... 8 3.3. Rast video igara ............................................................................................. 11 3.4. Marketing video igara ..................................................................................... 12 4. Uređaji za pokretanje video igara ......................................................................... 16 4.1. Osobna računala ............................................................................................ 16 4.2.Konzole ........................................................................................................... 16 4.3. Mobilni uređaji i tableti .................................................................................... 17 4.4. Društvene mreže ........................................................................................... 17 5. Povijesni tijek razvoja industrije video igara .......................................................... 20 5.1.Konzole prve generacije .................................................................................. 21 5.2. Konzole druge generacije ............................................................................... 22 5.2.1 Pojava osobnih računala ........................................................................... 23 5.2.2.Online igre ................................................................................................. 24 5.2.3. Ručne konzole ......................................................................................... 25 5.3. Treća generacija konzola ............................................................................... 25 5.4. Četvrta generacija konzola ............................................................................. 28 5.5. Peta generacija konzola ................................................................................. 29 5.6. Šesta generacija konzola ............................................................................... 31 5.7. Sedma generacija konzola ............................................................................. 32 5.8. Osma generacija konzola ............................................................................... 35 5.9. Mobilne igre, novi trend industrije video igara ................................................ 35 6. Tržište video igara ................................................................................................ 38 6.1. Tržišni lideri industrije video igara .................................................................. 40 6.2.1 Developeri na tržištu video igara ............................................................... 41 6.2.2. Distributeri na tržištu video igara .............................................................. 42 6.2.3. Publisheri na tržištu video igara ............................................................... 43 7. Geografska raspodjela tržišta video igara ............................................................. 45 7.1. Sjedinjene Američke Države .......................................................................... 46 7.2. Velika Britanija ................................................................................................ 51 7.3. Kina ................................................................................................................ 55 7.4. Hrvatska ........................................................................................................ 57 8. eSport ................................................................................................................... 60 9. Posljedice industrije video igara ........................................................................... 67 9.1. Utjecaj video igara i popratnih sadržaja na ljude ............................................ 67 9.1.1. Pozitivni utjecaj video igara na ljude ........................................................ 68 9.1.2. Negativni utjecaj video igara na ljude ....................................................... 68 9.2. Utjecaj video igara na okoliš ........................................................................... 70 10. Budućnost ........................................................................................................... 73 Zaključak .................................................................................................................. 75 Literatura .................................................................................................................. 77 Popis slika, tablica i grafikona ................................................................................... 80 Sažetak ..................................................................................................................... 81 Summary .................................................................................................................. 82 Uvod Od pojedinaca i malih grupa fanatika nekada, pa sve do globalnih korporacija danas, industrija video igara postala je najvećih grana zabavne industrije. I dok je većina takvih oblika industrije rasla tijekom godina, te i dalje raste, niti jedan se ne može pohvaliti takvim rastom u tako kratkom vremenu. Od jeftinih i jednostavnih igara za jednog igrača koje su se proizvodile, danas imamo igre koje povezuju milijune igrača diljem svijeta, a same igre vrijede milijarde dolara sa sofisticiranom i razvijenom strategijom razvoja baš poput najvećih kompanija drugih industrija. Svakako, određene varijable su išle u korist razvoju video igara, poput razvoja interneta ili sve većeg ulaganja u tehnologiju. Razvojem mobilnih uređaja video igre su dobile nišu, da bi danas mobilne igre preuzele većinski dio udjela video igara. Također, potrebno je i spomenuti sve veću prisutnosti ljudi na društvenim medijima, a kojima se uz ostalo nudi mogućnost igranja video igara, ostvarujući veliki rast i doprinos razvoju industrije video igara. Možemo tako reći kako video igre prate globalne trendove, te im se prilagođavaju i koriste trenutne uvjete na tržištu. I dok su prije video igre većinom igrale maloljetne osobe koje su bile pretežito muškog spola s ciljem otkrivanja nečeg novog, danas je slika igrača korisnika sve samo ne homogena. Tijekom vremena video igre su zahvatile šire dobne granice, te su ih prihvatile
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