Kraft Heinz I’Ve Been on the Phone with Jell-O and We Are Working with a the Folks at Jell-O to See If There Couple of Folks at Jell-O

LE ROY PENNYSAVER & NEWS - OCTOBER 9, 2016 by Lynne Bellusico Kraft Heinz I’ve been on the phone with Jell-O and we are working with a the folks at Jell-O to see if there couple of folks at Jell-O. We are will be any changes with the also supposed to be working with Jell-O trademark since Kraft Ketchum, an advertising compa- Foods was purchased by H.J. ny in Chicago, but have not heard Heinz last year. From what I have from them yet. I have learned learned, the Jell-O trademark is that the Kraft archives in Morton still governed by Kraft, so there Grove, outside of Chicago, is no will be no changes at this time. longer staffed, and the doors are The new company, Kraft Heinz literally closed. I had visited the Co will be the third largest food archives on two occasions and and beverage company in North had become well acquainted American and the fifth largest with their archivist, but she is worldwide. It will generate about no longer with the company. So $28 billion of annual revenue things are changing. This past from such brands as Oscar May- weekend, the Historical Society er, Philadelphia, Velveeta, Max- took a bus trip to Pittsburgh well House, Ore-Ida and Jell-O as and visited the Heinz History well as Kraft cheese and Heinz Center and had a great time. ketchup. Berkshire Hathaway Talking with one of our guides, Inc, and a Brazilian investment he mentioned that everyone in vegetables at his house in Sharps- Particularly interesting, was a firm, known as 3G Capital, Pittsburgh wonders if the Heinz burgh, Pennsylvania. In 1869, by story that Brenda Beal, who was bought Heinz in 2013, and they offices will be moved to Chicago, the time he was twenty-five he on our bus told. She grew up own 51 % of Kraft Heinz and where the Kraft offices are locat- had started his bottling business, in the Lockport – Medina area, control six of the 11 board seats, ed. And I have wondered if the first with horseradish and later and many of the farmers in that which includes Berkshire chair- Kraft offices in Chicago will be with many other products. At a area were growing tomatoes for man, Warren Buffett. What all moved to Pittsburgh. Only time time when many food processing Heinz. The Heinz Company of this means is still a mystery. will tell. companies were adulterating regulated the quality of the toma- There have been a lot of changes The story of Heinz - - ketchup, their products with chemicals toes, by restricting the farmers in the past year. The marketing pickles, soup and all the other and fillers, Heinz was committed to only buy and grow tomatoes firm, Hunter Associates in New foods with the Heinz label is to pure food. It was so pure, that from “Heinz tomato seeds.” York, that we used to work with very interesting. Twelve year-old he began putting up his sauces And sure enough, on exhibit in are no longer affiliated with Henry John Heinz began selling and pickles in glass bottles so the Heinz History Center was a the purity of the product could brown paper seed bag, printed be seen. The iconic label, was “Heinz Tomato Seeds.” based on the shape of the Penn- Few people remember that sylvania “keystone” state shape Starkist Tuna was also a Heinz and was the first trademark of product but Charlie the Tuna as the company. The idea of the well as Morris the Cat were part Heinz “57 varieties, came about of Heinz production in Pitts- when Heinz was on a trip in New burgh. Although 9-Lives cat York City, and he admired a shoe food and Starkist were sold off, sign that advertised 21 different Charlie the Tuna is still a part of styles of shoes. It made Heinz the Pittsburgh story. count all the products he had Now that Heinz , the largest under the Heinz label, and he said tomato food processing company that he had well over 57, and he and Kraft, the owner of Jell-O liked the sound of 57 - -in fact are part of the same team, I can’t it is told that he believed that 57 help but wonder if they will bring was a lucky number, so the “57 back the 1960s Jell-O flavor - - - - Varieties” remained part of their “seasoned tomato.” advertising. .

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