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UAE Volume 2 Heinz Size desserts; and the new Linda McCartney® meat- In 2003, Gulf Food Industries (GFI), a leading free entrees. manufacturer in the UAE with factories located in Creative one-minute cooking shows showcase Jebel Ali Free Zone co-packed Heinz Baked Beans Heinz® and Wattie’s® frozen foods in Australia in the UAE. and New Zealand. Heinz Farley’s launched a new concept with Soups, Beans and Pasta Heinz Farley’s mini rusks. A smaller version of the Heinz is a leader in the growing soup ever-popular Heinz Farley’s rusks, the mini rusks category in Europe and is tops in the U.K. will drive the growth of the baby food impulse Worldwide, Heinz beans and pastas offer market. The launch of Heinz Farley’s mini rusks nutrition and fun for not only youngsters but extends the Heinz finger food range to meet the parents, too. growing demand for impulse size products. The Recent acquisitions in Europe added mini rusks come in a convenient multipack of 4 x Honig® dry soup, the best name brand in the 30g packs: each individual 30g bag contains 6 mini- Netherlands... along with HAK® vegetables...and rusks, the perfect size for little mouths, and easy to KDR® spreads and sprinkles, a traditional Dutch transport for when mum and baby are on the go. MARKET condiment line, which also includes celery markets have grown from local to national to topping for breakfast toast. Heinz is launching six new frozen desserts, Bumper Prize, 3 Night Holiday for a family of H.J. Heinz Company is one of the world’s sauce, pickled cucumbers, sauerkraut and global — from one product to a dozen, made Infant Feeding designed to strengthen its offering and grow the four at a beach hotel in Dubai, including airfares, leading processors and marketers of high-quality vinegar in 1876. famous through the 57 Varieties slogan at the Parents everywhere trust Heinz. In Italy, the category. Heinz Triple Chocolate Gateau, Heinz hotel stay, sight seeing and transfers to and from ketchup, condiments, sauces, meals, soups, Heinz introduces the pickle pin in 1893 at turn of the century to several thousand today Plasmon® environmental oasis program remains Double Lemon Gateau, Heinz Lemon Meringue Dubai. snacks and infant foods through all retail and the Chicago World’s Fair, known as — the idea of quality, that old-fashioned the hallmark of purity and safety. Pie, Heinz Bramley Apple Pie, Heinz Apple foodservice channels. A host of favorite brands, The Columbian Exposition. virtue now born again in the most advanced This year, moms and dads worldwide will & Sultana Strudel and Heinz Wildfruit Strudel BRAND VALUES such as Heinz® Ketchup, Ore-Ida® French Fries, It becomes one of theories of management, has been the Heinz spend nearly $1 billion on infant foods, biscuits, are going on shelf now. The new range will bring At any given moment, on any given continent, Boston Market® and Smart Ones® meals and the most popular mainspring. cereals and juices from Heinz. Heinz nutritionists quality and value back to the desserts category. the people of Heinz are at work... creating new Plasmon® baby food are the growth drivers in promotional keep pace with the latest trends, offering Heinz is the most recalled brand in the UK and products, perfecting fresh ideas, and developing Heinz’s two strategic global segments: Ketchup, pieces in the PRODUCT innovative new tastes and organic c a n be the beacon nutritious and innovative Condiment and Sauces and Meals & Snacks. history of Ketchup, Condiments and Sauces varieties. foods for today’s Heinz’s 50 companies have number-one or American Heinz is the most global U.S.- Most babies families. Heinz is number-two brands in 200 countries, showcased business. based food company, with a in Italy, Canada, a trusted name by the Heinz® brand, a global consumer icon In 1896, world-class portfolio of powerful Venezuela, and for consumers, with $2.5 billion in annual sales. Fourteen Henry Heinz brands holding number-one and Australia enjoy Heinz a valued partner in additional brands, each with more than $100 turns more than number-two market positions brands. And, in the the community, and a million in annual sales, generate a further $2.6 60 products into in more than 50 countries. The U.K. and India, Heinz is great investment with billion. “57 Varieties.” Heinz brand is a $2.5 billion global known for its Farley’s® tremendous growth With consumers in every time zone and The magic number icon and Heinz’s top-15 power and Farex® brands. potential. operations on all inhabited continents, H. J. becomes world-renowned brands account for two-thirds of Chinese parents are Heinz Company is a global powerhouse of food and now is virtually annual sales. Today, Heinz brands quickly becoming loyal www.heinz.com brands...with a clear vision and a strong focus on synonymous with the H.J. Heinz are cultural icons to consumers to the trusted faster growth. Company. everywhere, symbolizing quality, convenience and Heinz name. Heinz brands are cultural icons, offering products Howard Heinz, Henry’s son, fights the Great great taste. for all age groups and tastes. Nearly 60 percent Depression by adding two new lines in 1931: Throughout the world, Heinz® is synonymous of the company’s sales are outside the United ready-to-serve ‘quality’ soups and baby foods. with ketchup. If it isn’t Heinz®, it isn’t ketchup. They become top sellers. Heinz is a leader in ketchup, condiments and H.J. “Jack” Heinz II, grandson of the Founder, sauces, selling nearly $2.5 billion worldwide in takes the company public, and launches post- 140 counties. Ketchup is experiencing explosive war operations in Holland, Venezuela, Japan and growth and unprecedented excitement. It’s Italy in 1946. caught the attention of teens the world over, In 1963, Heinz acquires StarKist and “Charlie with imaginative new colors — from Blastin’ the Tuna” becomes a national media star. Green® and Funky Purple® to new “mystery” Heinz acquires Ore-Ida in 1965 and shades...even Wicked Orange® and Green transforms a regional business into the leading Sauces® in retail frozen potato brand in the U.S. Europe...And, R. Burt Gookin, architect of the modern the surprises Heinz, is the first non-Heinz family member continue with named CEO in 1966. new “bottoms- In 1978, Heinz acquires Weight Watchers up” easy-squeeze International, now the largest weight-loss bottles and States. The company’s vision for the future is built program in the U.S. organic varieties. RECENT DEVELOPMENTS in frozen desserts. The new desserts are of high on a commitment to leadership in brands and in Anthony J.F. “Tony” O’Reilly, 43, is named Heinz Heinz Middle East FZE recently merged with quality and use the best ingredients, with packaging Things you didn’t know about profitability. CEO year 1979. He ushers in an era of global markets an ever- Heinz Africa Trading Company to form Heinz that both reflects the quality of the products Heinz growth, expanding into Africa, China, Eastern expanding range Africa & Middle East FZE (HAME). and provides a strong range feel. Heinz has an ACHIEVEMENTS Europe and the Pacific Rim. of condiments In 2001, Heinz joined hands with Omani Euro impressive track record for innovation in frozen Here’s what our founder, Henry John Heinz, Year 1987, Chairman Henry J. Heinz II, in — There’s the Food Industries (OEFICO) who has the largest desserts, specifically with the Weight Watchers One of the most successful advertising campaigns believed: “To do a common thing uncommonly the 56th year of service to Heinz, dies at the British favorite, and the most modern infant food manufacturing from Heinz range and our cheesecake range. of all time had deliberate misspellings – “Beanz well brings success.” age of 78. O’Reilly is the first non-Heinz family Salad Cream; facility in the Middle East located in Sohar, Weight Watchers from Heinz has grown 24% in Meanz Heinz.” That slogan sparked the sale And since 1869, our company has supported member named Chairman, President and CEO. Spain’s popular Orlando® range; Costa Rico’s Oman. Heinz and OEFICO signed an agreement the last year and is the fastest growing brand in of baked beans in Great Britain, and became a that belief. Today, H.J. Heinz Company is one of William R. Johnson, 49, is named President Banquette® line; UFC® “banana” ketchup in the to manufacture and co-pack Heinz range of the desserts category. national catch phrase. the world’s leading marketers of branded foods and CEO in 1998. He is the sixth Chief Philippines; and Indonesia’s ABC® soy sauce, the baby cereals, baby biscuits and rusks under PROMOTION Heinz Ketchup bottles were first sealed with a to retail and foodservice channels. Heinz has Executive Officer in the history of Heinz. second largest selling brand in the world. the umbrella brand name “Farley’s”. Farley’s is cork. number-one or number-two branded businesses In 2002, Heinz sells U.S. StarKist® seafood, Heinz’s line up of “meal enhancers” are a household name and enjoys market leadership Heinz Africa & Middle East FZE (HAME) recently in more than 50 world markets. North American pet foods and pet snacks, U.S. number-one and it offers an expansive range with over 80 percent market share of the global ran a successful consumer promotion entitled, Heinz Ketchup is consumed most during summer. private label soup, College Inn® of tomato sauces for restaurants, trattorias and market for baby biscuits and rusks. Heinz also “Farley’s Healthy Baby Show” on MBC FM radio HISTORY broth, and U.S.
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