Sociopolitical Mobilization on Facebook: a Pragmatic Approach to Anti–Corruption Movement in India
International Journal of Trend in Research and Development, Volume 3(2), ISSN: 2394-9333 www.ijtrd.com Sociopolitical Mobilization on Facebook: A Pragmatic Approach to Anti–Corruption Movement in India Dr.T.Padmanabhan1, Dr.C.Pichandy2, Ms.Chinju S3 1Assistant Professor, Department of Visual Communication, Faculty of Science &Humanities, SRM University, Kancheepuram, Tamil Nadu, India. 2Former Head and Professor, Department of Communication, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India. 3Independent Researcher (Under the guidance of Dr.T.Padmanabhan), Holding Master of Journalism & Mass Communication from Bharathiar University @ PSG College of Arts and Science, Coimbatore, TN, India. Abstract—The anti-corruption movement followed by its and Germany (Kumar A., 2011; Suroor, 2011; Rama, 2011). impact among the people of India justified the need for the Later, the media termed this group as „Team Anna‟. change of ruling political bodies in 2014 parliamentary election and 2015 Delhi assembly election. The largest alleged scams II. THE NATURE OF THE PROBLEMATIC and scandals like the 2-G spectrum, commonwealth games, adharsh housing society scam and coalgate had Anti-corruption movement in India have identified the been a talk of the town. On one context these were highlighted wrong deeds of rulers in the political system. A step further, in newspaper, television and social media, and the mood of they have led to the emergence of a political party or else they frustration against United Progressive Alliance (UPA) are shaped into institutionalised organization of social and government had augmented among the Indians (Usha, 2014). political concern. Without social media, the possibilities of At the same time, Anna Hazare‟s voice against corruption was drawing huge attention over the nation of many linguistic highly appreciated by the people and the media, which in turn, states by the social movements would raise a question mark caused the mobilization on social media.
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