Annual Report & Accounts 2019
ANNUAL REPORT & ACCOUNTS 2019 SPORTS DIRECT INTERNATIONAL PLC AT A GLANCE Founded as a single store in 1982, Sports Direct International plc (Sports Direct, the Group, the Business or the Company) is today the UK’s largest sporting goods retailer by revenue. The Group operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias in over 20 countries. We have approx. 29,400 staff across six business segments: UK Sports Retail, Premium Lifestyle, House of Fraser Retail, European Sports Retail, Rest of World Retail and Wholesale & Licensing. Our business strategy is to invest in our people, our business, and our key third party brand partners, in order to elevate our retail proposition across all our channels to attain new levels of excellence. The Group aspires to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands. We value our people, our customers, our shareholders and our third-party brand partners - and we strive to adopt good practices in all our corporate dealings. We are committed to treating all people with dignity and respect. We endeavour to offer customers an innovative and unrivalled retail experience. We aim to deliver shareholder value over the medium to long-term, whilst adopting accounting principles that are conservative, consistent and simple. MISSION STATEMENT ‘TO BECOME EUROPE’S LEADING ELEVATED SPORTING GOODS RETAILER.’ CONTENTS 1 HIGHLIGHTS AND OVERVIEW 002 2 STRATEGIC REPORT Chair’s Statement ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������
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