DOCSLIB.ORG

The Behavioral Economics Guide 2018

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Behavioral Economics Guide 2018 ISSN 2398-2020 THE BEHAVIORAL ECONOMICS GUIDE 2018 Introduction by Robert Cialdini Edited by Edited by Alain Samson Alain Samson behavioraleconomics.com The Behavioral Economics Guide 2018 With Contributions By ISSN 2398-2020 Author information: Alain Samson (Editor) Robert B. Cialdini (Introduction) Robert Metcalfe (Guest editorial) Ahmad F. Angawi (Aboab & Co), Florian Bauer (Vocatus), Tim Blomfield (BETA), Michael Daffey (BETA), Jorge Dryjanski Lerner (Irrational Company), Charlotte Duke (London Economics), Torben Emmerling (Affective Advisory), Jessica Exton (ING), Maria Ferreira (ING), Mariana Garza Arias (Irrational Company), Tim Gohmann (Behavioral Science Lab), Wiam Hasanain (Aboab & Co), Abbie Letherby (Decision Technology), Brendan Meehan (Genesis Analytics), Ed Nottingham (Decision Technology), Samantha Rosenberg (Genesis Analytics), Henry Stott (Decision Technology), Laura Straeter (ING), and Manuel Wätjen (Vocatus) (Contributing authors) Editorial assistant: Andreas D. A. Haberl Cover image: Pogonici Published on www.behavioraleconomics.com by Behavioral Science Solutions Ltd With Further Support By Copyright © by the authors All rights reserved Requests for permission to reproduce materials from this work should be sent to [email protected] or directly to contributing authors. Suggested citation: Samson, A. (Ed.)(2018). The Behavioral Economics Guide 2018 (with an Introduction by Robert Cialdini). Retrieved from http://www.behavioraleconomics.com. Suggested citation for individual sections/authors: [Author(s)] (2018). [Chapter/Section Title]. In A. Samson (Ed.), The Behavioral Economics Guide 2018 (with an Introduction by Robert Cialdini)(pp. [nn]-[nn]). Retrieved from http://www.behavioraleconomics.com. With Contributions By With Further Support By Table of Contents INTRODUCTION �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � V WHY THE WORLD IS TURNING TO BEHAVIORAL SCIENCE (ROBERT CIALDINI) �� � � � � � � � � � � � � � � � � � � � � � � VI PART I - EDITORIAL �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1 BEHAVIORAL ECONOMICS: UNDER THE MICROSCOPE (ROBERT METCALFE)� � � � � � � � � � � � � � � � � � � � � � � � � � �2 PART II - APPLICATIONS �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 23 THE NUTS AND BOLTS OF BEHAVIORAL INSIGHTS UNITS �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 24 d�r�i�v�e�: A PRACTICAL FRAMEWORK FOR APPLYING BEHAVIOURAL SCIENCE IN STRATEGY �� � � � � � � � � � � � � � � � � � � � � � � 36 CONSUMERS’ DECISION PROCESS AND THEIR UTILITY EXPECTATION: HOW CAN YOU MEASURE IT? � � � � � � � � � � � � � � � � � 49 HAVING THE ENERGY TO MAKE BETTER CONSUMER DECISIONS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 56 SUPER BEHAVIOUR: DESIGNING AUSTRALIA’S SUPERANNUATION SYSTEM �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 63 BATTLING FOR BUYERS: HOW BANKS CAN COMBAT THE THREAT OF FINTECHS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 68 HOW TO DOUBLE SAVINGS RATES: A CASE STUDY IN NUDGING FOR GOOD� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 80 RISK SEEKER OR RISK AVERSE? CROSS-COUNTRY DIFFERENCES IN RISK ATTITUDES TOWARDS FINANCIAL INVESTMENT �� � � 86 “PIGGY-BANKING” ON FRIENDS: FINDING SUB-OPTIMAL LENDING AMONG PEERS �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 96 HOW HUMANS PREDICT BEHAVIOR (AND WHY THIS MATTERS TO PRACTITIONERS!)� � � � � � � � � � � � � � � � � � � � � � � � � � � � � 103 A POSITIVE TYPOLOGY OF IRRATIONAL DECISION STRATEGIES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �110 PART III - RESOURCES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 120 SELECTED BEHAVIORAL SCIENCE CONCEPTS �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 121 POSTGRADUATE PROGRAMS �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 164 TED & TEDX TALKS � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 186 SCHOLARLY JOURNALS� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �206 APPENDIX �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 219 AUTHOR PROFILES � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �220 CONTRIBUTING ORGANIZATIONS �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �223 Acknowledgements The editor would like to thank Andreas Haberl and Chelsea Hulse for their help with this year’s BE Guide and Robert Metcalfe for writing a guest editorial. Special thanks go to Robert Cialdini for writing the introduction to this edition. We are grateful for the support received by Aboab & Co, Affective Advisory, Behavioral Science Lab, the Behavioural Economics Team of the Australian Government (BETA), Decision Technology, Genesis Analytics, ING, Irrational Company, London Economics, Vocatus, the Chicago School of Professional Psychology, the London School of Economics and Political Science, the University of Pennsylvania, and the University of Warwick. Behavioral Economics Guide 2018 IV INTRODUCTION Why the World Is Turning to Behavioral Science Robert B. Cialdini Robert B. Cialdini Why the World Is Turning to Behavioral Science To every thing there is a season and a time to every purpose under heaven. Ecclasiastes 3: 1 We are in a Golden Age of behavioral science. Like never before, governments, NGOs, busi- ness entities, medical and law practitioners, as well as everyday citizens are paying appreciative attention to the thinking and research of behavioral scientists (Sunstein, Reisch, & Rauber, 2018). Within the category of public policy alone, one observer was able to identify 196 pres- ently functioning behavioral insights units/initiatives across the world (Naru, 2018). Why now? I believe it has to do with the coordinated rise in standing of two academic fields: social psy- chology (my home discipline) and behavioral economics. The two domains share important commonalities (e.g. certain research methodologies and presumptions about human moti- vation as well as about the key role of context) such that both can be fairly placed within the province of behavioral science.1 Still, they are far from identical. For me, three major differences stand out. Behavioral economists ask questions mostly about the way people make economic choices/ judgments or the way particular financial systems (retirement plans, tax codes, etc.) affect those responses (Thaler, 2018). Social psychologists are willing to consider other, non-fiscal personal choices as well. For instance, my research teams have investigated why people are motivated to litter a public space, wear a home team sweatshirt, display charity organization posters, reuse hotel guest room towels, and volunteer to give a unit of blood. Second, behavioral economists still have to fight the rationality-versus-irrationality-of hu- man-behavior battle (Rosalsky, 2018). For example, to ensure that interpretations based in ne- oclassical economic theory are duly addressed, they are more likely than social psychologists to include in their research designs at least one condition involving a rational actor prediction. For their part, social psychologists have no such need, having long ago come to concur with Rabelais’ six-century-old observation regarding the pervasiveness of human illogic: “If you wish to avoid seeing a fool, you must first break your mirror.” As an aside, I once asked Richard 1 Although staking out its own territory, it is true that behavioral economics has incorporated some features of traditional social psychology. I have colleagues who feel robbed of the credit by behavioral economists who have claimed various discoveries as their own without acknowledging existing, highly similar social psychologi- cal findings. I don’t share their resentment. Although there’s some overlap, it’s not extensive. Moreover, if an- ything, behavioral economics has raised the public stature of social psychology by adopting some core features and legitimizing them in the minds of decision makers. There was a time, as recently as 10 years ago, when social psychologists wouldn’t be invited to international conferences on government or economic policy. I was invited to one such conference a decade ago and, once there, found myself labeled a “behavioural economist” on the printed program. When I asked the conference organizer about it, he whispered, “I wouldn’t have been able to get you invited as a social psychologist.” Those days are gone. An engaging question is why behavioral economics could play an accrediting role
Load more

Recommended publications
  • Behind Behavioral Economic Man: the Methods and Conflicts Between Two Perspectives
    Behind Behavioral Economic Man: The Methods and Conflicts Between Two Perspectives Rafael Nunes Teixeira Mestre em Economia pela UnB Daniel Fernando de Souza Mestrando em Desenvolvimento Econômico pela UFPR Keywords: behavioral economics methods, Kahneman and Tversky, Gigerenzer and the ABC Research Group Behind Behavioral Economic Man: The Methods and Conflicts Between Two Perspectives Abstract: This work analyzes the methods of research in decision-making of behavioral economists Kahneman and Tversky (K&T) and one of their main critics, Gigerenzer and the ABC Group. Our aim was to explain differences between these two approaches of BE by examining the procedure used by them to search for the cognitive processes involved in choice. We identified similarities between K&T and the mainstream economics methods that may explain some of the differences with their critics’ approach. We conclude with a discussion of how advances in BE, such as Nudges and Choice Architecture may take advantage of complementarities in these perspectives. Keywords: behavioral economics methods, Kahneman and Tversky, Gigerenzer and the ABC Research Group 1 Introduction Human behavior is a fundamental component of economics and is usually described and interpreted by the Rational Choice Theory (RCT). From Bernoulli to Kreps, the RCT has assumed many different forms and undergone a lot of change in its long history. One key aspect (Sen 2002, 2009) of RCT is the use of logical constructions to describe man as a rational decision maker1. In this view, choices and preferences must be consistent and follow regularities (e.g. completeness and transitivity, α and β (Sen 1971)) and statistical norms (e.g.
    [Show full text]
  • Economics Behavioural
    BEHAVIOURAL ECONOMICS WTTC HARVARD LEARNING INSIGHTS WTTC × HARVARD LEARNING INSIGHTS | BEHAVIOURAL ECONOMICS WTTC HARVARD LEARNING INSIGHTS BEHAVIOURAL ECONOMICS Getting service providers and travellers to choose sustainable options OVERVIEW BEHAVIOURAL ECONOMICS draws together insights from different disciplines to help explain human decision-making and behaviours. It challenges the assumption of perfect rationality and reveals how many of our decisions are fast, subconscious choices, especially when we are time poor, distracted and multitasking. Knowing this aids us in understanding how a person is likely to behave in a given context. Using behavioural economics can help us design Travel & Tourism products and services that promote the sustainable choice as the most likely choice the consumer or traveller will make. Considering decision-making and behavioural insights can inform promotional and sales materials, pricing strategies, staff training and the design of the experience itself. Behavioural economic approaches employ nudges and behaviour-smart designs to avoid placing a disproportionate burden on the traveller to make sustainability decisions. This could impact positively the overall footprint of the sector. 1 WTTC × HARVARD LEARNING INSIGHTS | BEHAVIOURAL ECONOMICS INTRODUCTION RADITIONAL economic thinking assumes decision agents make optimal choices based on full rationality, selfishness, and tastes that remain stable over time1. That would mean that every time we face a choice, we proactively identify all the relevant information available to us, analyse it rigorously, and select the most beneficial of the available options. This model underpins how we believe consumers behave in a given context, such as a traveller choosing among different holiday destinations with varying sustainability options. We assume they make common-sense decisions, based on facts and without emotional influence.
    [Show full text]
  • Exploration IV
    Tab Table of Contents I. Foundation…………………………………………………………………………………..…………………..2 II. Introduction ................................................................................................................... 5 III. Snapshot ........................................................................................................................ 7 Exploration IV. Framework ..................................................................................................................... 8 V. Ideas for Learning Centers ............................................................................................. 57 One: Our VI. Texts ............................................................................................................................ 78 VII. Inquiry and Critical Thinking Questions for Texts .......................................................... 81 VIII. Weekly Planning Template ........................................................................................... 84 Community IX. Documenting Learning……………………………………………………………………………………..89 X. Supporting Resources .................................................................................................... 95 Interdisciplinary Instructional XI. Appendices ................................................................................................................... 97 Guidance A. Toilet Learning……………………………………………………………………………………………………….97 B. Handwashing……………………………………………………………………………………………99 C. Center Planning Form……………………………………………………………………………….100 D.
    [Show full text]
  • Academic All-American Award Recipients 2019 AAU Volleyball
    2019 AAU Volleyball Academic All-American Award Recipients The AAU Volleyball National Executive Committee is proud to announce the selections for the 2019 AAU Volleyball Academic All American Award. Created in 2013, the award recognizes student-athletes for their excellence in academics as well as athletics. All recipients attended high school during the 2018-2019 school year and participated in the 46th AAU Junior National Volleyball Championships. First Name Last Name Team Grade High School State Kylie Adams 17 White 11th Grade Victor J. Andrew High School IL Ellyn Adams Coast United 16-1 10th Grade Socastee High School SC Cassidy Adams 16 Crimson 10th Grade Newark Community High School IL Emily Ah Leong 17 Tigers Wild Gold 11th Grade W.E. Boswell High School TX Kayelin Aikens Union 15-2 Asics 9th Grade Christian Academy of Louisville KY Olivia Albers 16-4 10th Grade Spring Lake Park High School MN Emily Alberts Elite 152 9th Grade Brebeuf Jesuit Preparatory School, Indianapolis, IN IN Annika Altekruse 17 Pre 11th Grade Metea Valley High School IL Simara Amador 15-1 9th Grade Eagan High School MN Ariel Amaya 16 Elite 10th Grade Plainfield North IL Morgan Amos Waves 10th Grade Mount Hebron High School MD Jill Amsler Alliance 17- Ren 11th Grade Franklin High School TN Alexa Anderson 15X Premier 9th Grade Smoky Mountain High School NC Nathaniel Cain Anderson Chicago Elite 15 Elite 10th Grade Lincoln Park High School IL Alexis Andrews 15 Gold 9th Grade Stratford High School TX Frida Anguiano 18 Coco 12th Grade Oak Mountain High School
    [Show full text]
  • National Conference
    NATIONAL CONFERENCE OF THE POPULAR CULTURE ASSOCIATION AMERICAN CULTURE ASSOCIATION In Memoriam We honor those members who passed away this last year: Mortimer W. Gamble V Mary Elizabeth “Mery-et” Lescher Martin J. Manning Douglas A. Noverr NATIONAL CONFERENCE OF THE POPULAR CULTURE ASSOCIATION AMERICAN CULTURE ASSOCIATION APRIL 15–18, 2020 Philadelphia Marriott Downtown Philadelphia, PA Lynn Bartholome Executive Director Gloria Pizaña Executive Assistant Robin Hershkowitz Graduate Assistant Bowling Green State University Sandhiya John Editor, Wiley © 2020 Popular Culture Association Additional information about the PCA available at pcaaca.org. Table of Contents President’s Welcome ........................................................................................ 8 Registration and Check-In ............................................................................11 Exhibitors ..........................................................................................................12 Special Meetings and Events .........................................................................13 Area Chairs ......................................................................................................23 Leadership.........................................................................................................36 PCA Endowment ............................................................................................39 Bartholome Award Honoree: Gary Hoppenstand...................................42 Ray and Pat Browne Award
    [Show full text]
  • SCBS Brochure.Cdr
    RASHTRIYA RAKSHA UNIVERSITY An Institution of National Importance Pioneering National Security and Police University of India SCHOOL OF CRIMINOLOGY AND BEHAVIOURAL SCIENCES Multidisciplinary studies in Criminal Behaviour www.rru.ac.in MESSAGE FROM THE VICE-CHANCELLOR Professor (Dr.) Bimal N. Patel Vice-Chancellor, Rashtriya Raksha University Member, National Security Advisory Board, India To emerge as an inter-disciplinary professional in the field of Criminology and Behavioural Sciences I am pleased to inform that the Rashtriya Raksha University, India’s pioneering security and police university, has announced its degree admission programmes for the academic year 2021-22. The University is gained the status of the Institute of National Importance and Central University, through THE RASHTRIYA RAKSHA UNIVERSITY ACT, 2020 Bill introduced in the Parliament of India. School of Criminology & Behavioural Sciences has announced their admission for masters, post graduate and doctoral programs. I can assure you that teaching, research, extension and training components of their academic programs will prepare you to take up an exciting professional career in any area of Criminology, Behavioural science and security. The University will offer scholarships to students on need-cum-merit basis to promote National and International student exchange, field and industrial trips, research program and also will involve students in consultancy and training programs. The campus is spread in 230 acres of land, in a serene and peaceful environment, with State of Art infrastructure equipped with all amenities that would facilitate start-up incubation and innovation avenues, for overall growth and development. School of Criminology and Behavioural Sciences (SCBS) is offering academic and research programs and encourages students from all parts of India.
    [Show full text]
  • 2004, 2007, 2012 Ncaa Division Ii National Champions 1 2014
    2014 BLAZER RECORD BOOK 2004, 2007, 2012 NCAA DIVISION II NATIONAL CHAMPIONS 1 VALDOSTA STATE FOOTBALL QUICK FACTS TABLE OF CONTENTS Location .................................................................................................. Valdosta, Ga. Table of Contents ....................................................................................................... 2 Founded .............................................................................................................. 1906 Quick Facts .................................................................................................................2 Enrollment ....................................................................................................... 11,500 Nickname ......................................................................................................... Blazers 2013 IN REVIEW Colors ...................................................................................Red (PMS 186) and Black 2013 Game Recaps ................................................................................................. 4-8 Athletic Affiliation ............................................................................NCAA Division II 2013 Team Stats ....................................................................................................... 9 Conference.................................................................................................. Gulf South 2013 Individual Stats ...........................................................................................
    [Show full text]
  • Download Full Text In
    European Proceedings of Social and Behavioural Sciences EpSBS www.europeanproceedings.com e-ISSN: 2357-1330 DOI: 10.15405/epsbs.2021.05.296 ISCKMC 2020 International Scientific Congress «KNOWLEDGE, MAN AND CIVILIZATION» DEMOGRAPHIC DEVELOPMENT OF POPULATION OF MONGOLIAN-SPEAKING REGIONS OF RUSSIA: COMPARATIVE CHARACTERISTIC Ekaterina Sergeevna Kovanova (a)*, Nogan Vyacheslavovona Badmaeva (b), Irina Vladimirovna Imideeva (с) *Corresponding author (a) Kalmyk state University named after B. B. Gorodovikov, 11, Pushkin St., Elista, Russia, [email protected], (b) Kalmyk scientific center of the Russian Academy of Sciences, 8, Ilishkina St., Elista, Russia, [email protected], (c) University of Finance and Economics of Mongolia, 12, Peace Avenue, Ulaanbaatar, 13381, Mongolia, Post Office-49, [email protected] Abstract The article examines current trends in the demographic development of two regions of Russia, in which representatives of Mongolian people live – the Republic of Kalmykia and the Republic of Buryatia. The republics preserve deep spiritual connection and have one religion even though they are geographically distant from each other. The authors of the article are interested in studying the influence of the traditional values of Mongolian people on the demographic development of Russian regions where they live. The article examines the features of the demographic development of Mongolia, compares the indicators with the all-Russian and demographic indicators of the studied regions. The studied republics have difficult socio-economic
    [Show full text]
  • Behavioural Insights at the United Nations: Achieving Agenda 2030
    BEHAVIOURAL INSIGHTS AT THE UNITED NATIONS Achieving Agenda 2030 CONTENTS Agenda 2030 and the Role of Behavioural Insights 1 Improving United Nations Programmes with Behavioural Insights: 10 Case Studies 5 Advancing Gender Equality Leaving No One Behind Protecting the Planet Managing Risk and Building Resilience Preventing Violent Conflict and Building Peaceful Societies Strengthening the UN’s Organizational Potential with Behavioural Insights 14 Features Behavioural Insights 101 2 Designing a Behavioural Insights Project 4 Generating Evidence through Rigorous Evaluations 11 Building Capacity for Behavioural Science at the UN 15 Cover Photo: UNICEF/BANA2013-01238/Kiron The views expressed in this publication are from the authors and do not necessarily represent the view of the United Nations, UNDP, UNICEF or any of its affiliated organizations. Behavioural Insights at the United Nations | Page II AGENDA 2030 AND THE ROLE OF BEHAVIOURAL INSIGHTS The 2030 Agenda for Sustainable Development refrigerators, computers, and other devices — sets out an ambitious plan for transforming our picked up at their doorsteps and safely recycled, world over the next fifteen years: ending poverty instead of dangerously discarded into landfills. and hunger, protecting the planet from degradation, ensuring that people can live prosperous and In order for programmes like this one to have fulfilling lives through economic and technological maximum impact, they must be designed using growth, and eliminating fear and violence in favour the latest research on what drives people to of peaceful, just, and inclusive societies. meaningfully engage with programmes. For the China recycling app to be effective, people need The United Nations has risen to these challenges to be aware of the app, motivated to download it, by developing a number of programmes targeted and reminded to use it when the time comes to at achieving better social, economic, and discard a household item.
    [Show full text]
  • Code of Ethics for Research in the Social And
    CODE OF ETHICS FOR RESEARCH IN THE SOCIAL AND BEHAVIOURAL SCIENCES INVOLVING HUMAN PARTICIPANTS As accepted by the Deans of Social Sciences in the Netherlands, January2016 Preamble This Code of Ethics for the Social and Behavioural Sciences is meant/intended as a guideline for research in the social and behavioural sciences involving human participants not covered by the Medical Research Involving Human Participants Act [Wet medisch-wetenschappelijk onderzoek met mensen, WMO). Research in the social and behavioural sciences is diverse in its nature and execution, and in many respects it differs greatly from biomedical research. This requires an independent guideline for ethical review of research involving human participants, taking the existing diversity into account. This diversity not only concerns the broad spectrum that constitutes the social and behavioural sciences, but also the research methods applied. Methods comprise surveys and interviews, focus groups, direct observation, physiological manipulation and recordings, standardised tests, descriptive methods, economic analyses, statistical modelling, ethnography and evaluation. In some disciplinary branches of the social sciences, in particular in psychology, minimal physical interventions are also used2. As contemporary research is becoming increasingly interdisciplinary, it is impossible to draw a strict line between research in the social and behavioural sciences and other types of research. This complicates devising clear ethical guidelines to be applied to all forms of research. However, the following basic principles may be applied to the implementation of all research and, consequently, to the review of ethical aspects of research in the social and behavioural sciences in order to protect research participants: Avoidance of exploitation; Just distribution of benefits and burden; .
    [Show full text]
  • Greater San Diego Science & Engineering Fair Category Place
    Greater San Diego Science & Engineering Fair Category Place Awards 2020 Place Project Title Grade School Teacher/Advisor SENIOR DIVISION ANIMAL SCIENCES 1st Aaron Huang Anxiety Hierarchy: Testing the Priority of Genes in 11 Canyon Crest Academy A. Haas C. Elegans 3rd Asael Garcia What Genre of Music Affects a Mammal's 11 Central Union High School L. Rueda Productivity the Best? JUNIOR DIVISION ANIMAL SCIENCES 1st Mele Barton Investigating Plastic Contaminants Present in the 8 The Rhoades School R. Hunker Alimentary Tracts of Fish 1st Preston Bove Dog Saliva vs. Human Saliva 7 St. John School - Encinitas G. Heins Carlie Burns 7 2nd Karissa Carlson Worms Compost 8 St. Didacus Parish School R. Blickenstaff 2nd Emiko Hina Incubating Chicks: Will EO Water and UV Light 8 St. Rita's Catholic School A. Rice Angelina Staines Affect Hatchability? 2nd Daneya Hudgins Dogs vs. Humans: Who Can See Better in the 8 Farb Middle School P. Huntington Dark? 2nd Ria Rizo Chicken Language Analysis Over Time and 8 Mt. Everest Academy N. Negus Frequency 3rd Aidan Cook Magnetic Regeneration for Planaria 8 St. Didacus Parish School R. Blickenstaff 3rd Cassara Cummins Oil Removed from Feathers 8 St. Didacus Parish School R. Blickenstaff 3rd Sophie Lawler- Ehr Horse Heart Beats 7 St. Peter the Apostle Catholic T. Fantano School 3rd Jessica Nunez Vazquez Marine Environmental Change 8 Farb Middle School P. Huntington 3rd Robbie Patterson Paw Dominance in Dogs 7 St. Didacus Parish School R. Blickenstaff 3rd Emmanuel Penalosa What Foods Do Dogs Prefer? 7 St. Michael Academy San Diego M. Escalante 3rd Kaia Prince Most Popular Bird Seed 8 St.
    [Show full text]
  • What Is Behavioural Science?
    01 behavioural science_01 behavioural science 16/01/2013 15:16 Page 1 Chapter 1 What is Behavioural Science? LEARNING OBJECTIVES When you have read this chapter you should be able to explain: • the alternative pathways to arriving at knowledge and their associ- ated limitations; • how the scientific method attempts to overcome the difficulties involved in knowing what is true; • what the main characteristics of the scientific approach are; and • how the scientific approach is applied to the study of human behaviour. INTRODUCTION At the start of the third millennium it is a generally accepted fact that all the matter in the universe, including our own bodies, is made up of 105 basic elements such as carbon, nitrogen and oxygen. Within the human body as in all living things the elements form molecules which are built up into different kinds of cells. There are many different kinds of cells corre- sponding to the different kinds of tissue in the body such as skin, bone and brain tissue. It is accepted that the brain is a very complex organ compris- ing billions of cells known as neurones intricately linked up together in a complex network. It is this organ that physically controls our behaviour – everything from our breathing to our personalities, learning and memories. In the chapters that follow we will explore the factors that influence the brain so as to produce the individual pattern of behaviour that we witness in each person. 01 behavioural science_01 behavioural science 16/01/2013 15:28 Page 2 2 Introduction to Behavioural Science Our current understanding of matter in general, the human brain and human behaviour was not shared by the majority of people throughout his- tory.
    [Show full text]