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Your Target Is Our Audience Local Residents Second Homeowners Visitors AspenTimes.com your target is our audience local residents second homeowners visitors 314 East Hyman Avenue, #101 | Aspen, CO 81611 | 970-925-3414 January 2017 2 market overview Where is your Aspen? It’s everywhere. We can reach your audience via multiple distribution channels 24/7/365. The Aspen Times has a broad portfolio of print and digital solutions that can be customized to put exactly the right message in front of exactly the right customer at exactly the right time. The Aspen Times serves the communities of Aspen, Snowmass, Woody Creek, Basalt, El Jebel and Carbondale everyday. And it’s popular among locals, second homeowners and visitors – 92% of readers surveyed read The Aspen Times every day. With hundreds of distribution points, The Aspen Times is available in hotels, retail stores, restaurants, concierge desks, the Aspen-Pitkin County Airport, visitor kiosks, in racks in 38 locations in the Aspen Core, professional offices and vacation rental locations. The Aspen Times is a Colorado Press Association, Associated Press and Local Media Association award- winning newspaper. audience Magazine publications include Summer and Winter in demographics Aspen, Summer and Winter in Snowmass, Art in Aspen (published bi-annually), Food & Wine Classic in Aspen, EAT Population* (published bi-annually) and Jazz Aspen Snowmass. Pitkin County . .17,560 The Aspen Times website, aspentimes.com is the go-to site for recreation, entertainment, special events, arts, shopping, Median Household real estate, weather and breaking news. With more than 12 * million page views annually, our web traffic is unparalleled Income Pitkin County . by any other site in the valley. $74,190 The Aspen Times offers a diverse team of marketing experts * to assist every client – large and small – with delivering an Households effective campaign to the correct target audience. We’ll help Pitkin County . 8,339 you solve your business challenges with proven, effective and cost-conscious solutions. Number of Business Establishments* Businesses Located in this Area . 2,162 *Source: Alteryx 2016 Estimate print | digital | advertising | marketing 3 powerful reach Print Edition The Aspen Times is the oldest and most trusted print news outlet in Pitkin County, Colorado and the greater Roaring Fork Valley. Established in 1881, it is also the oldest continually run business in Pitkin County. The newspaper is a free, 10,500-circulation daily distributed in Aspen, Snowmass, Woody Creek, Basalt, El Jebel and Carbondale. 92% of Pitkin County reads the newspaper at least once a week. AspenTimes.com Digital 30-day traffic* Services Our advertising team offers a diverse portfolio of digital Users . solutions to ensure you get your message to your target 180,584 customer within your budget. We can connect you with your customers, no matter where they are in the world. Our Page trained digital experts can assist you with understanding Views . 969,868 digital solutions, choosing the best solutions to meet your needs and managing your solutions through reporting and analytics so you can see exactly how your campaigns are Sessions . 381,501 performing. *8-month average Jan.-Aug. 2016 print | digital | advertising | marketing 4 product snapshot Reach Aspen’s Coverage Best Consumers Area with our Award-Winning Publications! Our products are delivered in Aspen, Snowmass, Woody Creek, Basalt, The Aspen Times El Jebel, Carbondale and Glenwood Springs. Online, more than format: newsprint 50% of our audience is not located in the Roaring Fork Valley, which frequency: daily makes reaching your target audience across the globe even easier. quantity: 8,500 daily FOOD MATTERS A TASTE OF THE SEASON 16 || ASPEN UNTUCKED ‘TWAS THE NIGHT... 19 DECEMBER 24 - 30, 2015 • ASPENTIMES.COM/WEEKLY FIND IT INSIDE GEAR | PAGE 13 CULTURE/CHARACTERS/COMMENTARY The Aspen Times distribution Weekly El Jebel Cheers to... COOL DAYS & format: HOT NIGHTS glossy/newsprint Basalt frequency: weekly 81601 Old Snowmass quantity: 6,500 daily Woody Creek Snowmass Village Glenwood Aspen In Aspen Springs Carbondale format: glossy magazine 81623 Redstone 81621 frequency: bi-annually 81654 Marble quantity: 17,500 per issue 81615 81611 EAT format: glossy magazine frequency: bi-annually Ideas. Solutions. an epicurean experience SUMMER 201 6 quantity: 17,500 per issue Results. The demographics of your best customers come from all walks of life. Let us dig into who your best target customer is and build a Art in Aspen focused marketing campaign tailored to your needs. Whatever your customer’s passion, our targeted content strategies format: glossy magazine will provide a dynamic marketing option for your business. frequency: bi-annually quantity: 11,000 per issue SwiftLocalSolutions.com For Marketing & Advertising Information, please visit us online at: www.AspenTimes.com and click on the ADVERTISE tab. Or call us at: 970-925-3414 Street Address: 314 E. Hyman Avenue, #101, Aspen, CO 81611 print | digital | advertising | marketing.
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