Corporate Social Responsibility
corporate social responsibility ONRECYCLED 100% PAPER. annual ED T AS PRIN report W T 2011 THIS BOOKLE 2 3 CSR is adopting a balanced approach to economic, environmental and social issues nowadays, in such a way as to be beneficial to citizens, communities and society as a whole, going beyond simple observation of the law and voluntarily making the results of such activities public to maintain accountability. With its ever avant-garde spirit, Bank Audi was the first Lebanese institution to set up a separate CSR unit as of April 2010. The establishment of this unit falls within Bank Audi’s permanent commitment to social, environmental and human well-being, which represents an integral part of the Bank’s core strategy and objectives revolving around Transparency, Human Capital, Heritage, Quality, Civic Role and Innovation. For a bank like Bank Audi, with a significant economic dimension mirrored by a ratio of domestic assets to GDP exceeding 50%, and being the largest local bank in terms of financing the economy, the largest private contributor to GDP formation, the largest tax payer and the largest employer in the Lebanese private sector, commitment to the civic society and to the environment clearly imposes itself. The feedback from various achievements has proven Bank Audi’s initiative to be a necessity and a success: primary beneficiaries and various stakeholders recognise it and value the Bank for its perception and adoption of Corporate Responsibility. Over and above, CSR campaigns promoted by the Bank have echoed with an outright positive response from customers and shareholders. Always aiming at “Growing Beyond Our Potential” as a method of life entrenched in the way we work and live and in reflection of our Management’s attitude towards integrity and high ethical values, Bank Audi plays a major role, beyond banking, in developing communities through a large deal of active participation, partnerships and community support programs.
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