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Christopher Lucy CHRIS LUCY (BEARD) [email protected] https://www.linkedin.com/in/christopher-beard-lucy-53111712a 3444 Spotted Horse El Paso, Texas 79936 (915)269-6488 PROFESSIONAL PROFILE • Management – Solid background in media marketing, event planning, media promotions, integrated marketing and sales planning. Hands on manager with developed experience in forming and cultivating strategic marketing solutions, promotions and events to increase revenue and market share. Highly organized team leader with extensive experience in recruiting and hiring promotional and event teams, developing talent, and creating a productive and cohesive team environment. • Computer Skills – Extensive knowledge of Power Point, WordPress, Weebly, Excel, Paint Shop Pro, Facebook, Instagram, Adobe Publisher, Photo Plus, Pixlr, Adobe Photoshop, Microsoft Word, Photo Smart Plus, Studio DV, and JLIP Video Producer. • Civic Organizations – Board Member of Keep El Paso Beautiful (2006 to 2008) • Awards – 2002 Gavin Medium Market Rhythm Crossover Marketing/Promotions Director of the Year 2003 United States Naval Reserve Recruiting Special Chief Petty Officers Association Award 2004 Named one of the top 52 influential El Paso area residents under the age of 40 by the El Paso Times 2007 Clear Channel Radio’s President Club 2008 National “Who’s Who” of Radio Programmer’s PRACTICAL EXPERIENCE Bravo Mic Communications, L.L.C., Las Cruces, NM September 2014 – June 2015 Director of Operations Responsible for all radio events, remotes and marketing activities, securing national and local promotional sales event revenue opportunities, and creation of digital platforms to drive revenue and market share • Responsibilities – Creation of sales event opportunities in the Las Cruces and El Paso markets, creation of sales packages, oversight of all integrated marketing solutions to increase revenue and share, and event oversight including such benchmark events as Springfest, Zia Country Splash Bash, Zia Country Showdown, 101 Gold Coats For Kids. Training of account executives and staff on all of digital and event opportunities including non-traditional revenue, event sales, digital display ads, digital streaming, and Rich Media digital ads. Website and social media updates, developing new website and social media strategies, and creation of website pages and new websites. Clear Chanel Media + Entertainment, (iheartradio) El Paso, TX 2008 - 2014 Local Sales Manager/ Digital Sales Manager / Non Traditional Sales Director / Marketing Director/ Promotions Director Responsible for all cluster event and marketing activities, securing national sales and local promotional revenue opportunities, and digital platforms to drive revenue and share • Responsibilities – Creation of sales opportunities, creation of sales packages and oversight of all integrated marketing solution opportunities to increase revenue and share. Training of all account executives on all of ClearChannel Digital Sales opportunities including display, streaming, companion, and Rich Media Ads. Clear Channel Communications, El Paso, TX 2002 - 2014 Non Traditional Revenue / Marketing Director / Promotions Director Implementing and execution of all promotional events • Responsibilities – Creation and execution of all station non-traditional events cluster marketing, and promotions including scheduling entertainment, creating promotional events, and budget oversight. Coordinate startup and develop marketing and sales strategy for such benchmark events as Hot Country Un-plugged Country Concert, Power Jam Hip Hop Concert, Health Fairs, Haunted House, Generation 2000 Children’s Fair, Bridal Expos, and Job Expos. Producer of weekly “Sunland Star” television talent show. Oversaw all promotional activities including remotes, prize distribution, FCC Rules and regulations, and prize procurement. Clear Channel Communications, El Paso, TX 1998- 2014 Marketing / Promotions Director Oversaw all marketing and promotional activities for KPRR FM, KHEY FM/AM, KTSM FM/AM, and XHEPR FM. Created all promotional and marketing concepts to increase ratings, share, and revenue. • Responsibilities – Execute budget preparations, budget oversight, special events planning and implementation, television, outdoor, and print advertising, equipment maintenance, press releases, remote set up, sales one sheets, writing promotional copy, one site station concert coordinator, listener database, winner sheets, accruing prizes, and creating contest rules. Hire and train while motivating promotional team. Clear Channel Communications, El Paso, TX 1998 – 2014 Promotions Director Created and implemented all promotional strategic opportunities to increase share for KPRR FM, KHEY FM/AM, KTSM FM/AM, and XHEPR FM. Coordinated all station remote, events, and street hit for cluster. • Responsibilities – Executed staff scheduling, equipment maintenance, remote broadcast set up, special events planning, prize distribution, training and motivating promotional staff, secured product for remotes, and created listener database. Clear Channel Communications, El Paso, TX 1997 - 1998 Promotion Assistant / On Air Personality Remote setup, street hit scheduling, and air talent for KHEY FM • Responsibilities – Executed remote set up, equipment maintenance, on air production, and on air scheduled shifts. References Available upon request .
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