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Business Strategy Briefing

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Business Strategy Briefing Business Strategy Briefing July 19, 2017 DeNA Co., Ltd. Copyright © DeNA Co., Ltd. All Rights Reserved. Today’s Presentation Topics and Speakers Isao Moriyasu 1 Overall Company Strategy President & CEO Takeshi Matsui 2 Games Executive Officer, Head of Game & Entertainment Business Unit Akinori Harada 3 EC & Net Services Executive Officer, Head of E-Commerce & Incubation Unit Jun Oi 4 Healthcare Executive Officer, Head of Healthcare Business Unit Hiroshi Nakajima 5 Automotive Executive Officer, Head of Automotive Business Unit Shingo Okamura 6 Sports Executive Officer, Head of Sports Business Unit 1 Copyright © DeNA Co., Ltd. All Rights Reserved. 1. Overall Company Strategy Isao Moriyasu President & CEO 2 Copyright © DeNA Co., Ltd. All Rights Reserved. 1. Mid to Long Term Strategy Mission: Delight and Impact the World Vision: As an eternal venture, bring delight to the world using the internet and AI 2. Strengthening Business Portfolio Establish a solid foundation by FY2020 to create new business pillars in addition to strengthening the game business Become a company able to create significant and stable value over the long term 3 Copyright © DeNA Co., Ltd. All Rights Reserved. Mid to Long Term Outlook and Business Environment Rise of the Internet Rise of AI 2000 2017 Growth of the Internet* Expectations for AI Market (Unit: billion dollars) Advertising Expenditure By Media 2 1 2000 2017 forecast 2017 2020 and beyond *Source: Zenith Media Services 4 Copyright © DeNA Co., Ltd. All Rights Reserved. Mid to Long Term Outlook and Business Environment Internet ➔ IoT ➔ AI Amount of Data, Connection Speed Processing Speed Connected Devices Information Processing Capability Will Leap with Advances in CPU Performance Max 10Gbps Max 150Mbps Max 14Mbps Information ProcessingCapability 5 Copyright © DeNA Co., Ltd. All Rights Reserved. Mid to Long Term Outlook and Business Environment Potential to Solve Social Issues Using the Internet and AI Reforms to Realize Society 5.0, part of Investments for the Future Strategy 2017 (Excerpt from provisional translation provided by the government of Japan) Extension of Healthy Lifespan Realization of Mobility Revolution • Establishment of Data Using Base • Experiments Ahead of the World • “Full-fledged Change of Individuals’ Behavior” • Development of Systems Looking to by Insurers and Business Operators, etc. International Inter-system Competition, etc. Creation of Next-Generation Supply Chains • Establish Systems for Data Coordination • Creation/Development of Advanced Precedents on Data Coordination Ahead of the World Building and Developing Pleasant FinTech Infrastructure and Towns 6 Copyright © DeNA Co., Ltd. All Rights Reserved. Aim to Contribute to Society Using the Internet and AI over the Mid to Long Term Collaboration with Key Industries Pure Internet Services Outside the Internet Healthcare Games & Entertainment Automotive E-Commerce & Net Services Sports 7 Copyright © DeNA Co., Ltd. All Rights Reserved. DeNA’s Strengths Service development, operation, infrastructure and Internet + AI servers Ex: E-commerce, Mobage, partnership games Create businesses and services with external partners from a variety of industries and of Partnering different sizes Ex: KDDI, NTT Docomo, Nintendo, Preferred Networks, Yamato Transport, Nissan Motor Co., Ltd., etc. Enabling Successfully created and accumulated different Business business models and growth drivers in Creation e-commerce, SNS, and games 8 Copyright © DeNA Co., Ltd. All Rights Reserved. 1. Mid to Long Term Strategy Mission: Delight and Impact the World Vision: As an eternal venture, bring delight to the world using the internet and AI 2. Strengthening Business Portfolio Establish a solid foundation by FY2020 to create new business pillars in addition to strengthening the game business Become a company able to create significant and stable value over the long term 9 Copyright © DeNA Co., Ltd. All Rights Reserved. Strengthening Business Portfolio and View for Mid to Long Term Growth Continue to strengthen the core game business Over the long term, create multiple new business pillars Use FY2020 as a checkpoint to confirm our progress towards achieving our long term goals Proactively utilize M&A opportunities to strengthen our portfolio Operating Profit 100 billion yen level Other Pillars Checkpoint to Long Term Goal Operating Profit 23.2 billion yen Game Business FY2016 Actual FY2020 Long Term Goal 10 Copyright © DeNA Co., Ltd. All Rights Reserved. Strengthen Core Game Business Allocate sufficient resources to our core business, and solidify our competitive advantage through our mid to long term strategy Market Environment and Our Strengths Current Resource Allocation* 1) Access to IP, 2) operating capability, and 3) large-scale operation able to continuously deliver new titles are all becoming key factors to build an Other Businesses & advantage in the market Corporate Game & Automotive Continue to draw on our experience Entertainment Healthcare collaborating with partners with strong IP Sports E-Commerce & Accumulate development and operation Incubation capabilities in our organization, and further strengthen initiatives to create *As of March 31, 2017, regular employees new IP Refer to slide 14 for the breakdown of accounting segments into organization names. 11 Copyright © DeNA Co., Ltd. All Rights Reserved. DeNA’s Business Portfolio Games & Entertainment E-Commerce & Sports Net Services Internet + AI Healthcare Automotive 12 Copyright © DeNA Co., Ltd. All Rights Reserved. Overall Company Structure (As of July 1, 2017) 13 Copyright © DeNA Co., Ltd. All Rights Reserved. Reference: Accounting Segment Breakdown into Organization Names Segments Organization Name Game Business Game & Entertainment Business Unit E-Commerce Business E-Commerce & Incubation Unit Sports Business Sports Business Unit Mobile Social Incubation IP-Generating Platform New Businesses Healthcare Business Unit and Others Healthcare Automotive Business Unit Automotive 14 Copyright © DeNA Co., Ltd. All Rights Reserved. 2. Games Creating Excitement that Leaves a Mark on People, and History Aim to Strengthen Core Advantage in Entertainment Businesses Takeshi Matsui Executive Officer, Head of Game & Entertainment Business Unit 15 Copyright © DeNA Co., Ltd. All Rights Reserved. Initiatives in the Games and Entertainment Space 1st & 2nd party game app development for Japan and overseas Partnership with Nintendo Game Business Browser games Mobage platform AndApp (PC platform) Manga Box (manga comic app) IP-Generating Everystar (UGC novel site) Platform Business, Other Content Businesses MyAnimeList (anime fan site for English-speakers) Hacka Doll (news app) 16 Copyright © DeNA Co., Ltd. All Rights Reserved. Current Status Steadily pursue existing strategy, aim to achieve further success in game apps Apps • Proactively allocate resources toward the Nintendo partnership • Enhancing operations for key existing titles in Japan • New game apps currently in development in Japan and China, outside the Nintendo partnership Browser Continue live operations to generate ongoing profit and cash long term FY2015 FY2016 17 Copyright © DeNA Co., Ltd. All Rights Reserved. Mission & Vision Mission Creating excitement that leaves a mark on people, and history Entertainment’s true value is in making life richer A massive amount of diverse content is created and then vanishes, but we aspire to provide content that leaves a mark on people Through our initiatives, we aim to grow along with our customers and partners, and to further expand the market and the industry Vision Aim to strengthen core advantage in entertainment businesses To pursue our mission, increasing business stability is key Our strategy is to continue focusing on game development and operations, while pursuing collaboration and expansion opportunities in the broader digital entertainment space Strengthen ability to create and grow our own IP Increase the possibility for expansion into a variety of services, business arrangements, and regional approaches *Content shown on screens in photos is ©1985 NINTENDO 18 Copyright © DeNA Co., Ltd. All Rights Reserved. Long Term View Strengthen core advantage in the entertainment space, with games at the core Form Core Advantage Enhance development of original games Invest in creation of, involvement in, and use of IP, to promote the expansion of our own assets and media mix Increase diversity in regional strategy and device strategy Buildup from Existing Strategy Continue developing IP titles with major partners, such as Nintendo Long term operations for 1st and 2nd party browser games and our platform Enhance game development and operation abilities as a base for game business Present Mid Term Long Term 19 Copyright © DeNA Co., Ltd. All Rights Reserved. Key Factors for Long Term Perspective (Entire Space) Other Company IP DeNA IP Existing Major IP New IP IP from Manga & IP from Games Novels Strengthen Strengthen Strengthen editing involvement from development of capability early stage original games (Ex: Manga Box, Sow Seeds (Ex: involvement in Everystar) anime creation) Strengthen expansion of media mix Grow (Ex: novels, manga, anime, games, live-action, etc.) Continuous game Greater diversity of partnership styles in game development with development major partners Harvest • Enhance game development and operation abilities as a base for game business • Increase diversity in regional strategy and device strategy 20 Copyright © DeNA Co., Ltd. All Rights
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