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Uncovering Social Sentiment in the Workforce

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Uncovering Social Sentiment in the Workforce JOB REPORT Uncovering Social Sentiment in the Workforce Monster and Brandwatch Job Report ©Monster Brandwatch.comBRANDWATCH.COM and Brandwatch | Job Joy Report | 1 JOB REPORT Introduction In the last year, the workforce — in the U.S. and around the world — has been in a period of transition. We’ve seen significant growth in the ‘gig economy,’ from ridesharing to home rental to freelance professional services. Meanwhile, large corporations are increasingly embracing remote work or alternative schedules, as we move beyond the outdated notion of a 9-to-5 job. At the same time, the unemployment rate in the U.S. continued to fall, reaching its lowest level since 2007. With these seismic workplace shifts in mind, Monster, the leading solution for connecting people to jobs, and social listening and analytics leader Brandwatch, teamed up for the second year to analyze data on how workers discuss their jobs on social media. The findings in this new report were analyzed in comparison to data and insights from the 2015 Monster and Brandwatch Job Report — totaling more than 2 million tweets across both reports. Compared with the previous year, the last 12 months have shown big changes in how people talk about their jobs, which states show the most (and least) job love on social and when people tend to love and hate their jobs the most. Monster and Brandwatch | Job Joy Report | 2 JOB REPORT Job love around the world In the social data used for the Monster and Brandwatch Job Reports, we looked at English-language Twitter data, and this year in our high-level analysis we see that 26% of the Tweets came from outside the U.S. Our methodology involved eliminating countries with fewer than 100 posts around job love or hate to deter countries with very little data from skewing our analysis. In the top 10 countries with the highest ratio of job love, Asia and South America are well-represented with appearances from Phillippines, Indonesia, India and Brazil in the ranking. #JOBLOVE GLOBAL BREAKDOWN LOVE HATE The UK, Canada, Ecuador, Netherlands and Australia were the 5 countries with the largest share of voice in the overall Twitter conversation (by volume). Ecuador, Ireland, Canada, the U.S. and Morocco were the five countries with the lowest ratio of job love to job hate. Monster and Brandwatch | Job Joy Report | 3 JOB REPORT GLOBAL JOB LOVE AND HATE COUNTRY HATE MY JOB I LOVE MY JOB SCORE Philippines 136 4129 30.36029412 Indonesia 157 3333 21.22929936 France 207 3288 15.88405797 Nigeria 131 1623 12.38931298 South Africa 309 3777 12.22330097 Spain 149 1797 12.06040268 India 275 3090 11.23636364 Brazil 265 2837 10.70566038 Germany 224 2141 9.558035714 Russia 136 1279 9.404411765 People's Republic of China 269 2317 8.6133829 Greenland 140 1134 8.1 Australia 875 6911 7.898285714 Hong Kong 173 1362 7.87283237 Mexico 566 4382 7.74204947 United Kingdom 8244 63541 7.707544881 Greece 215 1581 7.353488372 Malaysia 574 4196 7.31010453 Netherlands 1066 7016 6.581613508 New Zealand 178 1136 6.382022472 Singapore 490 3021 6.165306122 Sweden 102 579 5.676470588 Japan 151 802 5.311258278 Chile 125 658 5.264 Morocco 654 3375 5.160550459 United States 144220 592597 4.108979337 Canada 9139 35949 3.933581355 Republic of Ireland 764 2587 3.386125654 Ecuador 7655 19691 2.572305683 South America also had a strong presence in the list of countries with the lowest ratios of job love to job hate, with Chile and Ecuador among the bottom 10 that were not feeling the job love. Singapore, New Zealand, Japan and Sweden round out the bottom 10. Monster and Brandwatch | Job Joy Report | 4 JOB REPORT Low populations, high rates of love The state-by-state breakdown has changed drastically since last year, with the 2015 winner Hawaii, dropping from #1 to #15 in the ranking of states with the highest ratio of job love over the last year based on Twitter conversation. This year’s #1 state with the highest ratio of job love is Idaho, the 12th least populated state in the country. STATE BY STATE BREAKDOWN 2016 WA NH MT ND ME OR VT MN ID SD WI NY MA MI WY RI CT IA PA NJ NE NV OH UT IL IN DE CA CO WV VA MD KS MO KY NC TN AZ OK NM AR SC MS AL GA LA TX AK FL HI LOVE HATE Monster and Brandwatch | Job Joy Report | 5 JOB REPORT HIGHEST RANKING STATES STATE HATE MY JOB LOVE MY JOB RATIO SCORE POPULATION Idaho 89 856 9.617977528 1,654,930 Montana 48 448 9.333333333 1,032,949 North Dakota 75 671 8.946666667 756,927 Vermont 38 328 8.631578947 626,042 Utah 359 2790 7.771587744 2,995,919 Maine 96 746 7.770833333 1,329,328 Alaska 77 567 7.363636364 738,432 Washington 709 5074 7.156558533 6,600,299 Minnesota 522 3691 7.070881226 7,170,351 Tennessee 796 5525 6.940954774 5,489,594 Perhaps Americans are craving a bit more solitude, or just more green space, but it seems from the top 10 states with the highest job love on social over the 12-month period we analyzed that states that are less populous have higher ratios of job love. After Idaho in the top spot, Montana, North Dakota, Vermont and Utah round out the rest of the top five states — none of which typically bring to mind visions of bustling cities and high-rise buildings. 10 HAPPIEST STATES (POPULATION) 8 9 7 8 6 10 5 (MILLIONS) 4 3 5 2 POPULATION 1 6 1 2 3 4 7 UTAH IDAHO MAINE ALASKA VERMONT MONTANA TENNESSEE MINNESOTA WASHINGTON NORTH DAKOTA NORTH STATE n = RANK Monster and Brandwatch | Job Joy Report | 6 JOB REPORT East Coast lacks that loving feeling Easter Coasters are still more expressive when it comes to sharing their #jobhate on Twitter, with six of the 10 states with the lowest ratio of job loveTITLE to job hate flanking the Eastern seaboard. WA NH MT ND ME OR VT MN ID SD WI NY MA MI WY RI CT IA PA NJ NE NV OH DE UT IL IN CA CO WV VA MD KS MO KY NC TN AZ OK NM AR SC MS AL GA LA TX AK FL HI Job hate seems to have a steady hold on certain states, with eight of last year’s lowest 10 states making a showing again in this year’s data with the lowest ratio of job love to hate: Maryland, Louisiana, New Jersey, Ohio, Virginia, West Virginia, Florida, and Delaware. Monster and Brandwatch | Job Joy Report | 7 JOB REPORT Connecticut dropped an astounding amount in our ranking, moving from the #38 state with the most job love to #48, second to last. LOWEST RANKING STATES STATE HATE MY JOB LOVE MY JOB RATIO SCORE POPULATION Michigan 1634 6742 4.126070991 9,922,576 Virginia 1195 4843 4.052719665 8,382,993 West Virginia 295 1189 4.030508475 1,844,128 New Jersey 1079 4181 3.874884152 8,958,013 Ohio 2351 8964 3.812845598 11,613,423 Maryland 890 3391 3.81011236 6,006,401 Louisiana 674 2530 3.753709199 4,670,724 Florida 3896 13426 3.446098563 20,271,272 Connecticut 695 2241 3.224460432 3,590,886 Delaware 95 306 3.221052632 945,934 Three of the 10 most populous states in the country, Michigan, Ohio, and Florida (according to the U.S. Census Bureau July 1, 2015) were featured in the bottom 10 states with the lowest ratio of job love to job hate — further suggesting that when it comes to population size, bigger might not be better. 10 UNHAPPIEST STATES (POPULATION) 25 20 3 15 (MILLIONS) 6 10 10 9 7 5 POPULATION 5 4 2 8 1 OHIO FLORIDA VIRGINIA MICHIGAN LOUISIANA DELAWARE MARYLAND NEW JERSEY CONNECTICUT WEST VIRGINIA STATE n = RANK Monster and Brandwatch | Job Joy Report | 8 JOB REPORT Nursing and tech most popular jobs in happier states In the 10 states with the most job love, top roles on Monster include nursing, technology and customer support which are all highly conducive to flexible work arrangements. On the other hand, the top states where people expressed job love in the 2015 report were overwhelmingly on the West Coast, which included many tech-focused jobs, as well as location-specific industries like tourism. TOP JOB TITLES/SKILLS BY STATES THAT LOVE THEIR JOBS IDAHO 1 MONTANA 2 N. DAKOTA 3 VERMONT 4 UTAH 5 ID MT ND VT UT JOB: JOB: JOB: JOB: JOB: Technical Support Rep. Billing Heavy Equipment Op. Retail Assistant Technical Support Rep. Area/Regional Manager Barista Welder Carpenter Customer Support Heavy Equipment Op. Carpenter Carpenter Chairman Chief Executive Officers SKILL: SKILL: SKILL: SKILL: SKILL: Intuit Quickbooks Bookkeeping Safety/Work Safety Bookkeeping Quality Management Business Development Safety/Work Safety OSHA Advertising Business Development Bookkeeping Waitressing Electricity Adobe Photoshop Software Administration LOVE:HATE Ratio 9.6:1 LOVE:HATE Ratio 9.3:1 LOVE:HATE Ratio 8.9:1 LOVE:HATE Ratio 8.6:1 LOVE:HATE Ratio 7.7:1 MAINE 6 ALASKA 7 TENNESSEE 8 MINNESOTA 9 WASHINGTON 10 AK ME TN MN WA JOB: JOB: JOB: JOB: JOB: Carpenter Sergeant LPN/LVN* Shift Leader Systems Analyst Shift Leader Project Engineer Maintenance Manager Graphic Designer Product Manager Writer Maintenance Manager Packer Software Analyst Project Engineer SKILL: SKILL: SKILL: SKILL: SKILL: Safety/Work Safety Military Patient Assessment Software Administration Software Development Business Development Safety/Work Safety Shipping/Receiving Quality Management Software Administration Electricity Logistics Logistics Pricing SQL LOVE:HATE Ratio 7.7:1 LOVE:HATE Ratio 7.3:1 LOVE:HATE Ratio 7.1:1 LOVE:HATE Ratio 7.0:1 LOVE:HATE Ratio 6.9:1 Monster and Brandwatch | Job Joy Report | 9 JOB REPORT The most common job skills and roles in the states ranking in the bottom 10 in this year’s study included manual labor, work safety and welder (according to Monster data).
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