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Wendell J. Ashton: Advocate, Publisher, Civic Leader

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Wendell J. Ashton: Advocate, Publisher, Civic Leader Brigham Young University BYU ScholarsArchive Theses and Dissertations 1994 Wendell J. Ashton: Advocate, Publisher, Civic Leader Val L. Peterson Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons, History Commons, and the Mormon Studies Commons BYU ScholarsArchive Citation Peterson, Val L., "Wendell J. Ashton: Advocate, Publisher, Civic Leader" (1994). Theses and Dissertations. 5043. https://scholarsarchive.byu.edu/etd/5043 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. FV wendell J ashton advocate publisher civic leader iOL A thesis presented to the department of communications brigham young university in partial fulfillment of the requirement for the degree master of arts by val L peterson august 1994 this thesis by val L peterson is accepted in its present form by the department of communications0 of brigham young university as satisfying the thesis requirement for the degree of master of arts worth committee chair rairalpharalphdRalphD barney committee 14 adaadaeaA DAe niel A stout graduate coordinator ii11 TABLE OF CONTENTS CHAPTER 1 introduction AND OVERVIEW 1 STATEMENT OF THE PROBLEM 3 EXTENT AND limitations OF THE STUDY 4 justification OF THE STUDY 4 METHODS 5 definition OF TERMS 7 evaluation 9 OVERVIEW 12 2 THE EARLY YEARS 15 PARENTS 15 CHILDHOOD 19 adolescence 21 COLLEGE 26 missionary 28 POST MISSION 32 3 WENDELL ASHTON JOINS GILLHAM advertising 42 UTAH DAIRY association 44 UTAH POWER & LIGHT AND MOUNTAIN FUEL 49 FIRST SECURITY BANK 1 50 STEVEN HENAGERS COLLEGE 0 52 FISHER BREWING COMPANY 0 53 PETTY FORD 54 4 LIQUOR BYTHEBY THE DRINK 0 55 5 PUBLIC communications DIRECTOR FOR THE LDS CHURCH 63 electronic MEDIA 0 0 0 78 PRINT MEDIA 79 HOSTING 81 HOWARD HUGHES WILL 0 0 0 82 cultivation 0 0 82 6 PUBLISHER DESERET NEWS 0 0 84 DESERET NEWS publishing COMPANY 84 PUBLISHER 85 circulation 0 0 94 editorials 0 0 96 PERSONNEL 0 0 0 0 98 CONFLICT OF INTEREST 0 0 100 EDITORIAL AND advertising CONTENT 101 7 CIVIC leadership 108 SALT LAKE CHAMBER OF COMMERCE 108 SALT PALACE 116 SYMPHONY 0 118 illliiiiiliilil 8 SUMMARY 127 PUBLIC RELATIONS AND advertising PRICIPLES 130 bibliography 133 ivIV CHAPTER ONE introduction and overview wendell J ashton has been described as a pacesetter in the communications field in the intermountain west he was a trailblazer in public relations in the early days of his career at gillham advertising his life has been filled with challenges such as publisher of the deseret news director of the LDS church communications department principal in gillham advertising and various civic and community activities ashtons communications career was one of innovator and pioneer as he helped forge he public relations industry in the intermountain west his career has followed in the footsteps of many other professionals such as lon richardson sr william S adamson nelson aldrich edwin dowell parry D sorensen jennings phillips david W evans arch madsen and G robert ruff 1 this thesis will examine the career of wendell J ashton as it began as it grew and as it blossomed through major communications advertising and public relations projects this study will reveal how ashton increased the status of public relations professionals in utah in the following ways 1 in the length and quality of his career ohnjohn C speer the role of david W evans in public relations counseling in the intermountain west masters thesis brigham young university provo utah 1985 pl 1 2 in the number of the clients and organizations he served and campaigns he organized 3 in comparison with his communications peers 4 in his career and life achievements 5 in his contributions to the professional and philosophical development of the budding profession of communications 6 in his management of the LDS church public communications department 7 in his management of the deseret news as publisher in analyzing these seven areas this thesis will show not only how he became a leader in the communications field in the intermountain west but also how ashtonashtonss early career as editor of the millennial star and as a reporter for the salt lake teieTeletelegramaramoram prepared him for the challenges he would later face in his professional life 2 statement of the problem the purpose of this study is to analyze ashtons early career and how it prepared him for communication management positions the study shows 1 how wendell J ashtons career in communications contributed to the development of communications counseling in the state of utah and within the LDS church 2 how ashtons early life and contributions prepared him for significant career and agency building counseling projects 3 how those contributions increased dramatically during his experience at gillham advertising 4 how he was able to use that experience to organize the churchs public communications department on a worldwideworld wide basis and 5 how he was able to bring his leadership experience and creativity to the deseret news to make it a more dynamic and credible publication 3 extent and limitations of the studestudyS this study examines wendell ashtons communications career and his contributions to the communications profession the study begins with ashtons birth in 1912 and continuing throughout his professional career the study will also analyze ashtons many contributions to the community through public service justification of the Sstudyscudy wendell J ashtons career is of historical interest as well as ofofferingering an opportunity to document the history of communications in the state of utah and in the LDS church ashtons professional career is composed of experiences that can be used as case studies for effective communication campaigns A study of his career in communications will also illustrate the development of the communications process within the LDS church his organization of the public communications department set in motion the beginning of a world wide communications effort to spread the church of jesus christ of latterlatterdayday saints gospel message to people around the world the organization of the worldwideworld wide communications department will provide a model that can be used by professionals involved with international communications 4 methods seven sources of historical information will describe how wendell J ashton rose to prominence in the communications field in the intermountain west and how he contributed to the growth of the communications field on a worldwideworld wide basis these sources are 1 unpublished statements articles and papers written by or about various professionals including papers and histories from wendell J ashton 2 R L polk city directories for salt lake city from 1903 through 1990 3 newspapers and other periodical articles about the various communications professionals studied 4 papers and documents from the deseret news and the newspaper agency corporation these papers will help document the sevenandseven and ahalfa half years that ashton served as the publisher as well as the contracts and minutes of the 1982 negotiations of the joint operating agreement between the salt lake tribune and the deseret news 5 5 papers memoranda and correspondence from the LDS public communications department that will show the organizational structure and departmental operation over the five years that ashton served as the director of the LDS churchs public communication department 6 articles books and papers written by wendell J ashton such as articles from the salt lake telegratelegram public relations campaigns written by ashton at gillham advertising and the following books written by ashton such as A voice in the west in your own image its your life to elloyenloyen loy salt of the earth bigger than yourself A window on life theirs Is the kingdom and americas burning issue 7 wendell J ashtonsashtachtoalsonls life history as dictated to the church of jesus christ of latterlatterdayday saints historical department in 37 interviews 8 interviews with former employees such as jean van valkenberg dale van atta and deann evans 6 definition of terms communication communication is a behavior of individuals groups or organizations people communicate when they move messages to or from other people 2 public relations james E grunig from the college of journalism at the university of maryland has developed a public relations definition based on sam blacks definition introduced in his book practical public relations public relations is the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public 3 grunig combined this definition with rex harlows definition from his article building a public relations definition public relations is the management planning and execution of communications for an organization as a whole 4 the definitions were blended by grunig to create the definition used in this thesis public relations is the 2 jamesajames2james E grunig and todd hunt managing public relations new york holt rinehart and winston 1984 p 6 sam3samasam black practical public relations london sir isaac pitman & sons 1962 p3ppa 3 brex4rexex harlow building a public relations definition public relations review 2 winter 197636 7 management of communication between an organization and its publicspub
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