GW Law Faculty Publications & Other Works Faculty Scholarship 2020 CULTIVATING QUALITY: TEN TOOLS MANAGERS CAN USE TO GET LONG-TERM COMMITTED SHAREHOLDERS Lawrence A. Cunningham George Washington University Law School,
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[email protected]. CULTIVATING QUALITY: TEN TOOLS MANAGERS CAN USE TO GET LONG-TERM COMMITTED SHAREHOLDERS Lawrence A. Cunningham George Washington University Center for Law, Economics & Finance ABSTRACT Considerable effort goes into forging tools a corporation can use to shape its shareholder base. Much effort is geared toward promoting long investor time horizons, presumed to be a valuable but rare appetite among many shareholders. Less attention has been focused on promoting greater commitment, though attracting shareholders willing to stake large percentages of their portfolio in a given company’s stock may prove way more valuable than having numerous large index funds on the shareholder list. In three ways, this article adds to the toolkit on shareholder cultivation. First, this article stresses that a shareholder’s relative portfolio concentration in a particular company’s stock is as important as average holding periods. Such an orientation is unusual in corporate life. But today’s world is dominated by index fund investors whose portfolio diversification limits their ability to act as informed shareholders.